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_______________________________________________________________ Report Information from ProQuestNovember 27 2014 10:25_______________________________________________________________

Document 1 of 1 Apple's Mr. Pragmatist Author: Pitta, Julie ProQuest document link Abstract (Abstract): Apple Computer's future is in doubt unless it can continue to provide the extraordinaryuser-friendliness that won it such a loyal following among the nontechie masses of consumers. CEO MichaelSpindler's task ahead is discussed. Developing joint ventures could pay off for Apple. Abstract: There are two arguments to the question: Will Apple Computer survive? The positive argument - TheApple Macintosh is a special breed of computer, with a cult following of long-term users that will pay extra to geta machine that is innovative, easy to use and pretty to look at. The negative argument - The old Apple magic isgone. Anything that an Apple can do, a clone based on an Intel microprocessor can now do just as well. In aworld of Windows, Apple will be driven to the wall. Apple is a company built by visionaries - men who spent littletime worrying about such banal matters as staffing levels and squeezing suppliers. Michael Spindler, who hasbeen running the company since June 1993, must manage the difficult task of keeping his head in the clouds,while his feet are planted firmly on the ground. Numerous aspects of the current business conditions withinApple Computer are addressed. Subject: Strategic planning; Computer industry; Competition; Case studies; Business conditions; Personalcomputers; Joint ventures; Company profiles; Chief executive officers; Location: US People: Spindler, Michael H Company / organization: Name: Apple Computer Inc; Ticker: AAPL; DUNS: 06-070-4780; Classification: 9190: US; 9110: Company specific/case studies; 8651: Computer industry; 2310: Planning Publication title: Forbes Volume: 153 Issue: 7 Pages: 82 Number of pages: 5 Publication year: 1994 Publication date: Mar 28, 1994 Publisher: Forbes Place of publication: New York Country of publication: United States Publication subject: Business And Economics, Business And Economics--Management, Business AndEconomics--Banking And Finance ISSN: 00156914 CODEN: FORBA5 Source type: Magazines

http://search.proquest.com/docview/195006566?accountid=7257

Language of publication: English Document type: PERIODICAL Accession number: 00841040, 01898264 ProQuest document ID: 195006566 Document URL: http://search.proquest.com/docview/195006566?accountid=7257 Copyright: Copyright Forbes Mar 28, 1994 Last updated: 2010-06-05 Database: ProQuest Central

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