Proposal Social MediaPT. Djarum – L.A. Lights Streetball

Why Social Media Marketing is Worth Your Investment?

• A promotional channel for Content Distribution & Customer Acquisition

• Number #2 country in the world with most Facebook users is INDONESIA!

• INDONESIA is in the top 5 countries with the most Twitter users in the world!!

• A steady Stream of Information for: Research Feedback Building Relationships Engagement

The Social Media FunnelSo

cial

Med

ia Engage Crea

tes

Trust

Mov

e to

Action

How does engagement work?

Client : PT. Djarum L.A. Lights Streetball

Target Market : YoungstersLocation : All over IndonesiaPlatform : Facebook, Twitter and

L.A. Lights websiteObjective : More engagement with fans, more

interaction and more virality

Briefing

Marketing Plan

Viral

Viral

Viral

Viral

Viral

Viral

Marketing Plan• Development of Sophisticated Landing Pages on Facebook

(depending on package choice, varies from 1 – 3 times in six months)

Applications

• Photo Contest Application (Voting)

1. Every contestant can register and upload their photo with the theme “Street Style” via L.A. Lights Streetball website;

2. Every person who wants to vote on their favorite photo, can “like” the photo they want to vote on (via fbconnect) on L.A. Lights Streetball website;

3. Every time someone votes on a photo, this will be made viral by the vote appearing on the voter’s Facebook wall, which will be seen by all his friends on Facebook (a special thumbnail will be designed for this);

4. Every month (as long as the contest is running) there will be a winner announced with most votes, who will receive a price (to be determined);

5. Besides the person with the most votes, a random ‘voter’ will be chosen each month and will get a price as well (this to make this contest more attractive for people to join);

Goal:Generate traffic to L.A. Lights Streetball website and create viral buzz via this contest

Mechanism ‘Photo Contest App’

Applications

L.A. Lights Streetball Dunker

L.A. Lights DJ Scratchy

1. Before a player can play this game, they have to “like” L.A. Lights Streetball Facebook fanpage first;

2. In this game the player can perform ‘tricks’ during its jump to the basket to dunk;

3. Each level will become harder to perform the tricks;4. Once a player has played this game, his/ her highscore will be posted on his

Facebook wall for all his friends on Facebook to see;5. The player can also invite his friends to challenge him/ her and see who can get

the highest score amongst friends;6. Every month (as long as the game contest is running) 3 persons with the highest

scores will win a price (to be determined);

Goal:Generate more traffic to L.A. Lights Streetball Facebook fanpage, create virality on Facebook and awareness of the game and its prices and the L.A. Lights Streetball event

Mechanism ‘L.A. Lights Streetball Dunker’

1. Before a player can play this game, they have to “like” L.A. Lights Streetball Facebook fanpage first;

2. In this game the player has to ‘scratch’ his way through each level to get to the next level and collect points;

3. Each level will become harder to get the number of point you have to get to go through to the next level;

4. Once a player has played this game, his/ her highscore will be posted on his Facebook wall for all his friends on Facebook to see;

5. The player can also invite his friends to challenge him/ her and see who can get the highest score amongst friends;

6. Every month (as long as the game contest is running) 3 persons with the highest scores will win a price (to be determined);

Goal:Generate more traffic to L.A. Lights Streetball Facebook fanpage, create virality on Facebook and awareness of the game, its prices and the L.A. Lights Streetball event

Mechanism ‘L.A. Lights DJ Scratchy’

Applications (c)

• Sweepstakes Application (Undian Berhadiah)

1. Participants will be made aware via Social Media (Facebook, Twitter, etc.) regarding the Sweepstakes contest;

2. Before user can participate in the Sweepstakes context, they have to “like” L.A. Lights Streetball Facebook fanpage first;

3. Users will have to invite as much people as they can to get as much points as they can to win this contest (virality), which will definitely boost up the FaceBook fanpage enormously;

4. Every time a user invites a Facebook friend, they will get one (1) point. Whenever they will update their Facebook status, they will also receive one (1) point (with a maximum of one status update per day).

5. Every month (as long as the sweepstakes contest is running) the person with the highest score will win a price (to be determined);

Goal:Generate more traffic to L.A. Lights Streetball Facebook fanpage, create virality on Facebook and awareness of the contest, its prices and the L.A. Lights Streetball event

Mechanism ‘Sweepstakes application’

Bulan 1 : Landing Page & Measurement

Bulan 2 – 4 :Development 1st Game

Application and deployment. Generate

traffic to LA Lights FaceBook fanpage

Bulan 5 – 7:Photo Contest

development and deployment. Continue generating traffic to LA

Lights Facebook fanpage and website

Bulan 8 – 10:Development 2nd Game

Application and deployment. Still generating traffic

Bulan 11 –12:Sweepstakes application

development and deployment. Still generating traffic

Timeline Twelve Months

Bulan 1 : Landing Page & Measurement

Bulan 2 – 3 :Development 1st Game

Application and deployment. Generate

traffic to LA Lights FaceBook fanpage

Bulan 4:Photo Contest

development and deployment. Continue generating traffic to LA

Lights Facebook fanpage and website

Bulan 5 – 6:Development 2nd Game

Application and deployment. Still generating traffic

Timeline Six Months

Content

• Edukatif (e.g. tips cara ngedunk, trik-trik basket, etc.)

• Informatif (e.g. berita/info terbaru ttg L.A. Lights Streetball event, etc.)

• Entertaining (eg. zodiak, tips/quotes tentang basket, kesehatan, etc)

Every month client will receive a management summary, containing:• Activities• Demographics• Impressions, etc• Growth fanbase online

Reporting

Paket BronzePRICE: IDR 35.000.000,- per month

DELIVERABLES:

• Facebook landingpage design (one time during 6 months);• One (1) viral application development and deployment on Facebook

(Photo contest application/ Sweepstakes application);• Daily content update/ real-time response on Facebook;• Dedicated Community Manager;• If chosen for Photo Contest Application, installment on L.A. Lights

Streetball website is included;• We will reach a minimum of 25.000 Facebook fans in six (6) months;

* Belum termasuk gimmick atau hadiah dari kontes* Minimal 6 months subscription

Paket SilverPRICE: IDR 50.000.000,- per month

DELIVERABLES:

• Facebook landingpage design (two times during 6 months);• One additional (1) viral application development and deployment on

Facebook, so a total of two (2) viral applications;• Twitter page design;• Daily content update/ real-time response on Facebook;• Daily content update/ real-time response on Twitter;• Dedicated Community Manager;• We will reach a minimum of 50.000 Facebook fans in six (6) months;

* Belum termasuk gimmick atau hadiah dari kontes* Minimal 6 months subscription

Paket GoldPRICE: IDR 75.000.000,- per month

DELIVERABLES:

• Facebook landingpage design (three times during 6 months);• One additional (1) viral application development and deployment on

Facebook, so a total of three (3) viral applications;• Twitter page design;• Daily content update/ real-time response on Facebook;• Daily content update/ real-time response on Twitter;• Dedicated Community Manager;• We will reach a minimum of 75.000 Facebook fans in six (6) months;

* Belum termasuk gimmick atau hadiah dari kontes* Minimal 6 months subscription

Paket PlatinumPRICE: IDR 75.000.000,- per month

DELIVERABLES:

• Facebook landingpage design (four times during 6 months);• One additional (1) viral application development and deployment on

Facebook, so a total of four (4) viral applications;• Twitter page design;• Daily content update/ real-time response on Facebook;• Daily content update/ real-time response on Twitter;• Dedicated Community Manager;• We will reach a minimum of 150.000 Facebook fans in six (6) months;

* Belum termasuk gimmick atau hadiah dari kontes* Minimal 6 months subscription

CONTACTSromeo@exodigitalagency.comridho@exodigitalagency.com

Address:eXo Digital AgencyJl. H. Syaip no 16E12420 Radio Dalam Jakarta Selatan

Tel : 021-7504242Email info@exodigitalagency.com