proposal sample

WHO WE ARE

Tama Cipta Group was established to provide a scope for local companieswhich have been running since 2011.

Tama Cipta Group cope some local companies to builda family-oriented business scope.

Tama Cipta Group was established because the need of scope to overshadow some of the local companies.

www.tamaciptagroup.com


UNDERSTANDING THE BRIEF

Optimizing Potential Indonesian Market

Campaign Marketing Plan

Lead Potential Traffic Sales

Case Study Potential Traffic User

Competitor Market Sales

Marketing Flow

Case Study Social Media Covermark

Problem Resolving

* Due to our company policy, we are not allowed to give the soft copy of data research, analysis and rational, except viewing through physical presentation, this presentation will be straight to project stages and our problem solving recommendation.


OPTIMIZING POTENTIAL INDONESIAN MARKET

Indonesia has a very good sell market for foreign products, especially in beauty cosmetics.

Many Indonesian people are still in need of beauty cosmetics, which are suitable with their needs.

COVERMARK is one of the leading cosmetics brand in the world.

And we are sure there will be many enthusiastic people in Indonesia, especially the upper middle class.

People of Jakarta need an attractive appearance, because Jakarta is a city of entertainment.

To maximize potential sales, we will be looking for a case study of several campaignswhich is conducted by competitors.

Because in Indonesia, especially in Jakarta there are many users of social media and the surfer of media browser.

So, we are very confident that the product from COVERMARK will be ableto compete with other cosmetic products.


CAMPAIGN MARKETING PLAN

OFFLINE ONLINE

Is an obvious choice for any businesswith a local customer base.

But it's impossible to think ofany successful global brand

which doesn't make extensive useof physical media to raise awareness

and drive leads or sales.

Offline Marketing Planis refers to advertisingand marketing efforts that usingthe Web and email to drive direct salesvia electronic commerce,in addition to sales leadsfrom Web sites or emails.

Online Marketing Plan


OFFLINE MARKETING PLAN

Indonesian people are more likelyprefer with something that isoften seen, such as magazines,television, and billboards.


ONLINE MARKETING PLAN

To increase or improve sales, Indonesia has already using a lot of media campaign.

For example: Google, Yahoo, Bing and others. Indonesian people are more interested in media campaigns likeadvertisements on television and social media. From the results of a survey that has been conducted

by statistical agencies, Facebook is visited more than 50 million existing users in Indonesia,and twitter is 30 million users.


CASE STUDY POTENTIAL TRAFFIC USER

sour

ce: G

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e A

dwor

ds, e

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kete

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PJIII

*this data is in million

62%Indonesian Are UsingSocial Media to Review roducts

20 M

17 M

9 M

56 Mfacebookyahoogoogletwitter

Indonesia Local Searchfor Social MediaIndonesia Internet User

55 M

63 M87 M

107 M

2011 2012 2013 2014

Digital Media AdsSpending in Indonesia

2012 2013 20152% - 3% 5% 10%


Covermark FranceCovermark Japan

Covermark Singapore Covermark Hongkong

https://www.facebook.com/covermark.mrc/likes

https://www.facebook.com/CovermarkTH/likes

https://www.facebook.com/covermark.co.jp/likes

https://www.facebook.com/CovermarkSingapore/likes

CASE STUDY


CASE STUDY POTENTIAL TRAFFIC USER

Social media have already become an important meanof worldwide communication and still gain on popularity.Platforms like Facebook or Twitter not only changed howpeople communicate, but also widen perspectives on buildingrelationship between a company and its potential customers.

Indonesia, especially its capital Jakarta , tops socialmedia rankings. This country is a significant spot on the mapof world’s social media activity. Indonesians love posting andtweeting, and their fascination seems to spread rapidly.


CASE STUDY BRAND AMBASSADOR

Dian Sastro W

Sherina Munaf

Brand ambassadors humanize your productPeople like to buy from people. Ambassadors are emotionally engaged with your company’s brand promiseand they espouse the brand value you promise to deliver to your customer, it is in the very fabric of theirpersonalities to want to share information, solve problems and help others.

Most word of mouth advertising is positiveWhen people hear something positive about a brand, 66% of them assign a high credibility rating to it,rating it 9 or 10 on a scale of 0-10.

They drive new customers to youResearch shows that it’s at least five times more effective than traditional advertising, paid search,email, and other marketing tools.

awareness is fine, butADVOCACY WILL TAKE

YOUR BUSINESSTO THE NEXT LEVEL.Joe Tripodi, Chief Marketing Officer,

The Coca-Cola Company


CASE STUDY SOC-MED & MARKET COVERMARK THAILAND

*) source: www.covermark.co.th

COVERMARK in Thailand, have many followers for their social media.Which in that social media, they promote website and promo products

in many online media to increase their sales.


store

website

socialmedia

adsnetwork SALES

STORE

socialmedia

user website

adsnetwork

FLOW MARKETING


PT Mustika Ratu Tbk. mematok target penjualanpada 2015 mencapai Rp679 miliar atau naik 40%dari target akhir tahun ini sebanyak Rp485 miliar.Sementara itu, sampai sembilan pertama2014 emiten berkode MRAT tersebut berhasilmembukukan total penjualan sebanyak Rp293,84miliar atau naik 3,3% dari periode yang samatahun sebelumnya sebesar Rp283,96 miliar.

CASE STUDY COMPETITOR MARKET SALES

*) source: www.industri.bisnis.com


To increase sales, competitors doing promotion with some media online and offline.

CASE STUDY COMPETITOR MARKET SALES

BUSINESS PLAN

*) if there is anything to ask, we are open to discuss.

01

02

03

04

05


TCG and PIAS cooperate together to increase salesthrough programs that will be created.

Creating a website to into a media campaignto sell products COVERMARK.

Creating social media to increase the enthusiasticusers in social media.

Run all the programs that have been prepared.

Keep updating the system work and media campaignthat has been scheduled.


EvaluateThe Problem

GatherInformation

Break ProblemWith Calm

IdentifySolution

SelectBest Solution

ExamineResults

Testand Review

TakeAction

Continueto Make

Improvementsand Updates

PROBLEM RESOLVING

Thank you for your time.

Gedung Pesona, 3rd Fl.Jl. Ciputat Raya No.20Tanah Kusir Kebayoran Lama Selatan, Jakarta Selatan.Telp : +6221-72895697 | +6221-29410913Fax : +6221-72895609www.tamaciptagroup.com

Direct Contact:Angger Setiawan

Telp : +62 811 800 8680+62 818 0845 2882

[email protected]

proposal sample

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