Proposal

Mollie Whitear

Idea

I have decided to make a perfume advert for my final piece, the reason I chose this idea because I thought it would be the most interesting and also I could use lots of different effects.

I also chose it because it doesn’t have to be a complicated. It can just be simple and it will still look good and I can also use any setting.

Target Audience

My target audience would be girls and from about 16-30, anyone who wears perfume and likes Dior would be my the target audience. This is because you are aiming to interest those who intend on buying your product.

Purpose Of My Advert

The purpose of my advert is to sell and to get people to wear there perfume. By creating an advert it advertises it and lets people know about there product, they try make it eye catching so when they see it in a magazine they are instantly drawn to it.

Eye catching advertUsing attractive models.

Idea for my advert

Setting and equipmentI will be taking the photos for my advert in the College Studio, I use the white background meaning when editing using Photoshop CS3 I can change the background to which ever colours I wish. The equipment I will be using is a tripod and an DSLR camera. I will also be using Sarah Cross as my model. In my Advert I will also have a picture of my product which is a bottle of Dior Pure Poison and also the box.