prophoto west fall 2015

2 1PPC’s Pro Photo West MagazineProfessional Photographers of California


PROPROPROPHOTOPHOTOPHOTOWESTWESTWEST

PROMOTE EDUCATE ENHANCE INSPIRE

BoarD oF DIrECtorsprEsIDEntJim Paliungas

[email protected](805) 482-3399

trEasUrErRobin Swanson


1st VICE prEsIDEntSteven Roosa

fi [email protected] (805) 551-1363

sECrEtarYSharon Lobel


2nD VICE prEsIDEntSteve Falino


ChaIrManJim Doyle


EXECUtIVE aDMInIstratorMel Carll


WEst Coast sChooL DIrLorenzo Gunn

[email protected] (800) 439-5839

ppW ManaGInG EDItorPeggy Roosa


EXpo & ConFErEnCE MnGrDea Meyer

[email protected] (805) 933-0464

staFF

ContaCt UsManaging Editor, ProPhoto West Magazine TM

738 Capitan Street, Thousand Oaks, CA 91320phone: (805) 603-0123 fax: (805) 375-6212

www.ppconline.com/magazine/[email protected]

sUBMIssIonsEmail inquiries are welcomed at [email protected],

or write to the editor at the above address. No phone calls, please.

aDVErtIsInGAll marketing inquiries are welcomed via

[email protected], telephone at (805) 603-0123, or fax at (805) 375-6212.

Product names referred to in this issue are trademarks or registered trademarks of particular companies. The names are

used in editorial fashion only to the benefi t of the trademarkowner, with no intention to infringe on the trademarks. No part of

this publication may be reproduced, stored in a retrieval system, or transmitted in any form, by any means, electronic,mechanical, photocopying, recording, or otherwise, without

the prior written permission of the publisher.

Copyright 2015, ProPhoto West, (PPC) Professional Photographers of California.

All rights reserved.

Professional Photographers of California, Inc., is a non-profi t, 501(c) trade association.

Cover photo of Sarah Dixon courtesy of David Nicholsonhttp://www.davidnicholsonphotography.com

TM


Dear Friends,

Peggy RoosaEditor, Pro Photo [email protected]

EDITOR’S MESSaGE

PeggyRoosa

With the most distinctive mug in dogdom, the English Bulldog also has an equally distinctive history. The breed’s orgins lie in the cruel sport of bullbaiting, which originated in England around the thirteenth century. By the mid-1800’s, the Bulldog (so named) had became so skilled at throwing bulls to the ground by the nose that the dog’s owners began to look for other, more ferocious animals to bait, such as bears, or the ocassional lion when the circus was in town.

Over the years, the Bulldog’s ‘sour’ mug became almost as famous as the animal’s reputation for total loyalty and devotion to its family. Its headstrong determination and steadfast persona caused historians to forever associate the Bulldog with Winston Churchill and his marked defi ance of Nazi Germany. However, it is the breed’s intimidating appearance and unwavering valor that appealed to the US marine Corps. In fact, the Corps identify so closely with the qualities the Bulldog has come to represent that the brutish canine has served as their offi cial mascot for more than 90+ years.

Combine these admirable characteristics with a jolly, comical, laid-back personality that is eager to please, and it is easy to see why the Bulldog continues to be the only animal in history chosen to represent an entire nation, as well as hundreds of individuals and organizations around the globe.

Why all this carrying-on about a dog breed?

It is because I see many comme ndable similarities between PPC and the Bulldog.

It is through our members that PPC becomes a living, breathing organism with wants and needs of its own. Both the organization and its membership have endured our fair share of trials and tribulations over the years. We have met them with unwaivering courage and determination, and will continue to do so well into the future.

And, just like our bully friend, we care deeply about PPC’s health and her members’ spirits. Loyal until the end, we keep coming back, determined to ensure a great future... together.

Until next time,


INSIDE THIS ISSUE

LIGHTROOM, LIGHTROOM, LIGHTROOM! 8

EDITOR’S MESSaGE 3

DO I REaLLY NEED a TRIPOD? 12

wEST COaST SCOOL 16

PPC CLaSSIfIEDS 57

PRESIDENT’S MESSaGE 6


aUTUMN 2015

PHOTOSHOP LIfEHaCKS 15wEST COaST SCOOL

GOOGLE GaGGLE48

MEMbERSHIP ROI52

affILIaTE LISTING58

wwII SUPER SHOOT26

MEMORIaM60


As President the job at hand is not an easy one, and not without it’s constant challenges along the way. The year has been a little bit of a roller coaster ride with its ups and downs, but it is not unusual to work through the storm in order to see the light at the end of the tunnel. And yes, there is light at the end of the tunnel for PPC.Many changes have been made to continually improve and help PPC grow. We have some truly exciting things happening with the Professional Photographers of California, and below I list but only a few.

WWII SUPER SHOOT EVENTI had developed and put this event together with the help of our committee, which included Sharon Lobel, Ana Montgomery, Kristi Elias and more. We had 4 Top Instructors, 9 WWII Aircraft, 4 make-up artists, and 14 models dressed in the theme of the Era. The event was a tremendous success, and our plans are to have at least two similar events starting this next year. A budget has been set forth and discussions are under way to determine locations that would be cost effective, unique and suitable for additional hands on activities. Some of the locations being considered include old railroad stations and old automobile museums with the same concept in mind. There are other plans and events also in the works.

NEW PRO PHOTO WEST EDITORPlease welcome on board Peggy Roosa, the

PRESIDENT’S MESSaGE PPC’s fUTURE REMaINS bRIGHT

New Pro Photo West Editor for our magazine. Peggy came on board in the late summer and has had excellent experience with the success of the magazine in the past. We know she will do an excellent job for us in the future. She brings a great deal of professionalism and expertise along the way, particularly as a writer. She possesses a Masters Degree in business and is well versed in the publication arena.Peggy also conducted a readership survey to fi nd out what interests our readers the most and keeps them informed.The magazine will continue to be electronic for the time being, at least until things are back on track. We are making several changes to make it far more convenient for readership. I think you’ll fi nd this issue a joy to read.

PRO PHOTO EXPO AND CONFERENCEWe had a new venue established for this coming year’s Pro Photo Expo and Conference at Brooks Institute. Much work went into the planning stages. The leadership at the school had been happily and graciously working with us and excited to welcome the Professional Photographers of California thanks to the fi ne efforts of Dea and Tim Meyer.


Jim Paliungas President, 2015 Professional Photographers of California

Sadly, due to some unforeseen circumstances that suddenly arose, the Board strategically elected to cancel the 2016 event. The move will ultimately better prepare us for a 2017 event, save us some money, and help us plan a bigger event for the future. Brooks is still very open and excited about the idea.

CALIFORNIA SUNDAY’SRoger Daines stepped forward and elected to take over this program with great gusto and enthusiasm. Plans are to host at least two sets of programs this year and the concept is to have them as hands on events. Roger is a Past President of PPC and has been a very successful photographer and businessman. He brings a great deal of knowledge and experience that will certainly be benefi cial for PPC. Please kindly welcome him on the staff.

WEST COAST SCHOOLWe’ve implemented a committee that include Past President, Marcy Dugan along with an additional staff of people to assist WCS Director, Lorenzo Gunn who will be handling the school and events once again for 2016. Marcy and her team have already begun implementing new ideas and modifi cations to make next year even more exciting and much more effi cient as well.Lorenzo has already begun setting up an excellent group of instructors, and continues to work hard at bringing even more exciting people to teach at West Coast School.

PRINT COMPETITIONKaren Nakamura will be in charge of Print Competition once again this year. Karen did an excellent job for PPC this last year and I’m certain will do a great job again this next year as well. Print Competition will be held at

Tri Community in 2016, which will save a huge expense to PPC thanks to the efforts and hard work of Tim Mathiesen and Karen Nakamura. PPC Print Competition is scheduled for February 28, 2016 with some exciting new additions.

SUMMARYIn closing, we have had a tough year and many changes needed to be made, but that is often not unusual within a non-profi t organizational structure. Additional changes are also in the forefront. There continues to be a bright future for PPC, and it’s success is much dependent on our members, the people like you. Many people have dedicated and contributed much of their time to its longevity. PPC is a wonderful organization, which provides so much in the way of inspiration, education, and most of all camaraderie. Help us to continue to make it the fi ne organization it has always been.I wish to thank all of you that supported and helped me grow during this year. It has been a great pleasure and an honor to serve you as President.Please kindly provide all of the enthusiasm and support for the next incoming President for 2016.

Sincerely,


Think again.

Imagine, if you will, an HDR that is composed of 2 to 10 + images in a raW fi le! not an exported and downgraded TiFF, but a beautifully packaged DnG fi le of HDr bliss. exposure latitude and all that lightroom has to offer can now be thrown at your HDr’s.

This is game changing!

We have all heard of and most of us use and live by lightroom. it has become a staple for almost every photographer i know. Technology is ever changing and we need to stay current. its not just about shiny toys; software can and often will change the way we capture and create our art.

This latest lightroom is a perfect example. With lightroom cc adobe added the ability to make HDr and Panoramic’s right from lightroom.

no big deal you might be saying?

LIGHTROOMLIGHTROOMLIGHTROOM educationby Troy Hunter


TREE+2

TREE-2

TREE HDR

MEMbER CONTRIbUTION


Panoramic: nikon D4s 10000 iso 24mm 1.4 - HanD HelD

HanD HelD Pano 10000 iso 2


EDUCaTION: LIGHTROOM

it’s fast and amazingly accurate. images look natural and intentional. if you want crunchy it’s but a few clarity adjustments away, although i personally prefer my HDrs to look as natural as possible, but its your call. lets not forget Panoramic’s.

You already guessed it – right out of lightroom you will have your images assembled. it’s nothing short of amazing. never before has there been an easier and more beautiful Panoramic option. once assembled and DnG created, you can adjust in raW editing bliss. Heres a twist! Try a HDr-Pano!

i find myself shooting more panos and HDrs not because i couldn’t do it before, but because i couldn’t do it as effortlessly and with such spectacular results!

i’ve heard it said that “Time is money.’’ sounds pretty good, but i would rather go to lunch than watch a progress bar anytime. The process of creating HDr and Panoramic’s is now the fastest and easiest it has ever been.

They are so easy to do i can write the instruction from memory….(kinda)

insTrUcTions:make those award winning captures getting everything as perfect in-camera as possibleimport into lightroom.

(Hold off the urge to tweak and tune at this point – let lightroom do it’s magic before you do yours.)

select all your images for the HDr or Pano while in the library module, then go up to Photo > Photo merge and chose your happiness.

You can also right click on the selected images from the grid view and choose Photo merge as well.You will then be greeted with an easy to understand dialogue box.

That’s it.

Go create and have fun!

-Troy Miller

ABOUT MENAME: Troy MillerPROFESSION: PhotographerAFFILIATE: IEPPVPPC MEMBER: Since 2009WEBSITE: www.imageryconcepts.com


By Monica Royal www.monicaroyal.com

do i really need a

tripod?

It might seem like too much work to always carry a tripod around, but you may find that it can make the difference between getting the shot or missing the mark. Using the right tripod for your shooting style can help too. If you need to support a camera with a 600 mm lens then you need something a little more heavy duty then if you were shooting with a macro 60mm lens.

Some people think that if the hold their breath and press the camera to their face that they can hand hold anything. The general rule of thumb is that one should not try to hand hold a camera using a shutter speed that is less than the focal length of the lens that they are using. I shoot with a Tamron 90mm fixed

MEMbER CONTRIbUTION

ABOUT MENAME: Monica RoyalPROFESSION: Macro SpecialistsAFFILIATE: PPSDCPPC MEMBER: Since 2011WEBSITE: www.monicaroyal.com


sharp

By Monica Royal www.monicaroyal.com

need a tripod?

not sharp

focal length lens, which means I can’t handhold less than 1/90 of a second.

My tripod is a Vanguard Alta Pro 284 tripod. It’s developed for macro photographers because it has a center column that pivots from 0-130 degrees and locks into place anywhere in that range.

Not all that sharp...

For this second image, I tried to hand-hold the camera using a shutter speed of 1/30 of second at an aperture of f3.5. I was trying to capture the single water drop as the center of interest. It was early in the morning so it was very still outside, no wind at all. As you can see, I missed the mark. While there are areas of the image that are in focus, my intended center of interest is not. The second image was shot at 1/160 at f3.5.

Considerably sharper, wouldn’t you agree?

-Monica Royal


Scholarships AvailableCome to West Coast School at the beautiful University of San Diego

Campus, situated on a mesa overlooking San Diego Bay.

appLY noW! for scholarships being offered to attend the June 2015session to enjoy the benefits of a fantastic education, and awesome

networking!

Complete your application at www.ppconline.com.

Due to high demand, incomplete applications cannot be considered.

For questions, contact Marcy at 310-322-2917 [email protected].

submission Deadline isnovember 15th, 2015


MEMbER CONTRIbUTION

creating your three image pano in seconds has never been easier now that Photoshop has introduced the “new Guide layout.” You no longer have to add guides then measure and measure and measure them. it’s easy.

open a new file – i made this one 15” x 5”. Go to view – new Guide layout. Fill in the blanks, i chose three columns and one row with the space for images at three inches by three inches. it fills in the gutter and margins for you on this instance. Then click ok. How hard was that? You now have the guides in place to drop your images into.

oh, by the way, you can’t do this in Photoshop cs6 or earlier, you need to have Photoshop cc and have it up to date.

PhotoShop Lifehacks

ABOUT MENAME: Michael CollinsPROFESSION: Portrait PhotographerAFFILIATE: GCPPAPPC MEMBER: Since 2005WEBSITE: www. michaelcollinsphotography.com

by Michael Collins www. michaelcollinsphotography.com

- Michael Collins


by Lorenzo Gunn

Unique -One and only; single; sole; having no like or equal; highly unusual, extraordinary. - - Webster’s New World Dictionary of American English

Each of us have unique creative skills. West Coast School Ins tructors have VERY UNIQUE teaching and PROFESSIONAL PHOTOGRAPHIC SKILLS.

Example: Frank Peel and his class, ‘Up Close and Beautiful:

Micro photography in a new Light’

Who would want to spend 5 days learning new skills in close-up photography?

YoU should – if:

· You want to get into macro photography with a modest investment in equipment.


A ‘Unique’ Experience

WEst coAst school

In Frank’s class you will explore ways to achieve high image quality without that $1,000 macro lens. Amazingly, there are optics that were designed for excellent macro imaging that can be picked up for pocket money – if you know what to look for.

· You want to avoid the hard ways to do macro shooting. Frank will instruct his students on ways of working smarter, so that you can achieve great results more consistently and create more images with fewer complications.

· You want to master the challenges of limited depth-of-field in close-up work. In this class, you’ll learn techniques to make the most of short depth-of-field as well as effective ways to get more depth-of-field when you need it.

· You want to use light to best advantage. We’ll work in both natural and artificial light environments to portray your choices of subject in the most creative ways.

· You want to conquer nature. If you’ve tried shooting small plants or critters out in the wild, you’ll be eager to learn how to overcome the challenges you’ve experienced.


You want to have some amazing fun with your new-found skills. You can’t imagine the sheer pleasure we’ll get out of creating and shooting smoke “critters” during this class, for example.

Photoshop from Zero to Sixty

Join Michael Collins and learn the basics of Photoshop. In this immersive, hands-on workshop, you will gain enough Photoshop knowledge in just one week to enhance your abilities as you grow to truly understand Photoshop.

With his entertaining teaching style, Michael will calm your Photoshop phobia while you learn the essentials of this amazing software.

wEST COaST SCHOOL

Michael Collins


With your computer at your fingertips, you’ll practice how to make photo magic and expand your editing toolbox with bridge, layers, brushes, layer masking, blending modes, selection tool, quick mask tool, crop tool, and actions. (And, a whole lot more!)Michael Collins is an 18-year professional photographer veteran, focusing on high school seniors because “I’m at the same maturity level as they are.” He has served first on PPC’s Board of Directors, then as President. Michael also is a ten-time President of the Gold Coast Professional Photographers Association.

The Fine Art of Portraiture

A successful fine art portrait photographer needs an equal balance of uniqueness, creativity, and a strong business mind. Learn how to become that pro photographer in this fun-filled, fine art immersion of business, marketing, sales, and artistic creations.Leveraging her 16 years as a professional photographer, Kristi will demonstrate how she merged her art gallery world and photography business to run a successful fine art portrait studio and business. Kristi will share her profit-proven strategies for providing a luxury-based client experience they will pay for–and refer to their friends.This hands-on workshop—taught by a multi-award winner (including 2014’s California Photographer of the Year) will include a full day of live portrait sessions– showing how to create dramatic portraits that tell a story. There will also be a full day of editing, creating emotional composites and fine art that your clients can’t live without.

Kristi Elias


Fundamentals of Lighting and Posing

Years ago, the Disney Corporation hired Rick Ferro to help train new as well as advanced photographers in lighting, posing– and everything in between.Rick has now created a new system called “Progressive Lighting and Posing”. It is specifically designed to help new photographers starting out in the field.As a new photographer, you have to have a Passion and a Personality. The next trait you need is a good foundation in Lighting and PosingThis hands-on class covers: making your client comfortable, working with hand and body language, setting up indoor/outdoor lighting, using a reflector to create images with Impact, building small groups effortlessly, staying creative with different lenses, using negative space effetely when photographing, and metering with one easy step.

wEST COaST SCHOOL

Rick Ferro

20 21PPC’s Pro Photo West MagazineProfessional Photographers of California 21PPC’s Pro Photo West Magazine


Beyond the Expected Studio Lighting

Learn spectacular studio lighting from West Coast School veteran favorite Tim Meyer! Take fundamental lighting to an extreme place, break the mold of the expected and explode it into inspired and innovative imagery.While strong basic lighting skills are essential to every successful wedding and portrait photographer, an advanced understanding of unconventional lighting and the ability to create compelling work

are paramount in any photographic artist’s growth.Drawing on his 34 years as an award-winning international photographer and educator, as well as his knowledge of the influences of a variety of artistic styles, Tim will advance your understanding of commonplace studio lighting equipment used in extraordinary ways. This hands-on class will also expose you to the use of spotlights, ring flash, beauty dishes and more in an exciting, fast-paced, information-filled program.

Tim Meyer


Creating Remarkable Landscape Imagery

Join Canon Explorer of Light Ken Sklute as he shares his tips and tricks for creating outstanding landscape and fi ne art images.Ken will instruct you in compositional elements, the understanding and use of light to create depth and dimension, lens and equipment selections, and mastering your camera settings. He’ll also teach location planning and post processing techniques that will bring out the fi nest detail, color and fi nishing to raise the bar of your fi ne art creations.Ken will lead the class in both sunrise and sunset sessions in the general area to create a wide variety of lighting, diverse locations and creative applications. You will leave the course with a thorough knowledge of how to create remarkable landscape imagery.

Ken Sklute


Beginner Corel Painter & Beyond

marilyn Sholin’s art has been published, and articles about her work have been featured in magazines, books, posters, greeting cards, and gift items. Her fi ne art prints are exhibited in private and corporate collections throughout the United States and Europe. She has been exhibited in airports, galleries and other juried shows.Always on the cutting edge of technology marilyn is an avid iPhone and iPad user and is always searching out and sharing new approaches to use this technology to enhance imagination.marilyn maintains an active speaking schedule, addressing professional photography organizations, universities, seminars, and teaching workshops. She continues to push the limits of portrait photography to new heights.

West Coast School presents a UNIQUE opportunity for you to explore new ideas and ways to grow your photography business that are presented by these instructors.

The Hands On Experience that you will have along with the relationships with classmates “will last a lifetime”

In 2016 WCS will present new ways for your educational experience to be a memorable one like no other.

The WCS staff and I are looking forward to having you with us and share in the fun things that are planned.

Regards,

Lorenzo Gunn W WCS Director

wEST COaST SCHOOL

Marilyn Sholin

24 25PPC’s Pro Photo West MagazineProfessional Photographers of California 25PPC’s Pro Photo West Magazine


WWII Super Shoot


WWII Super ShootJennie Carrollphoto by Kristi Elias


Jessica Baumanphoto by David Nicholson


wwII SUPER SHOOT

Jennie Carroll photo by Tim Meyer

As I stood on the tarmac that beautiful September morn, I couldn’t help but admire one of my favorite warplanes, the P-51D Mustang ‘Man O’ War’. The 9000 lb beast protested noisily at having been roused from its slumber. Its hinges and couplings groaned aloud. They seemed to echo ceaselessly against the hangar’s metal walls. A blinding flash and the aircraft’s silver surface glided into the bright sunshine outside. I immediately recognized the smell of hot rubber. It grew stronger as the Mustang picked up speed, it’s tires rotating across the hot asphault. I continued to watch as the warplane rolled pass an assortment of multimillion-dollar warbirds, an armored troop carrier army truck, and a full-size Huey medevac helicopter. As my gaze fell up the group of models and photographers that lined the runway, I couldn’t imagine any better way to spend a Sunday.


wwII SUPER SHOOT

This first-ever PPC Super Shoot event was the brainchild of PPC President, Jim Paulingus. For years, Jim had been exploring creative ways to pull together a photoshoot consisting of local models, professional hair and makeup artists, along with many of the region’s leading photographers and instructors. When he visited the Commorative Museum at the Camarillo Airport, he knew he had found the perfect venue. Next, he had to get the Museum’s cooperation. It took almost two years of continuous work, but by early Spring of 2015 Jim finally had it.

On September 20th, 13 models, 6 hair and makeup artists, 4 instructors, and 36 photographers joined Jim in the final culmination of that vision.

Sigma Corporation helped sponsor the event. Not only did they sponsor one of the professional models in attendance, they also provided a table of loaner portrait lenses available for participant use – for free.


Briana Binghamphoto by David Nicholson


wwII SUPER SHOOT

Sarah Dixonphoto by Jim Paulingas post processing by Kristi Elias

The majority of models involved were professionals. The only exception was 4 of the Museum’s volunteer workers, who somehow convienced management to allow them access to the establishment’s extensive array of authentic WWII uniforms and props.

Instructor David Nicholson held his classes inside the hangar, where he demonstrated simple off-camera speed-of-light lighting methods, posing techniques, and how-to determine the best angels for use with different types of props.


Nicole Carnerphoto by Tim Meyer

Paul Alexander Lopezphoto by Tim Meyer


wwII SUPER SHOOT

Also inside the hanger with another warbird and a fog machine was Instructor Kristi Elias. Kristi’s sessions consisted of an in-depth demonstration her signature portraiture work and posing style.

Instructor Tim Myers held his classes out on the tarmac in front of the P-51D Mustang ‘Man O’ War’. There he demonstrated techniques for combining a mix of studio lighting with direct sunlight.

Also outside on the tarmac was Instructor Steven Roosa, demonstrating shooting in

available light and how-to best use reflectors.

The day’s program was a blend of instructor-lead sessions intermixed with free time earmarked specifically for independent shooting. Volunteers remained available throughout the day to touch-up melting makeup, assist with wardrobe changes, and handle issues as they arose.

Participants were free to structure their time at the Super Shoot any way they wanted. Most seemed to choose between sitting in on a class, or grabbing a model and shooting all


wwII SUPER SHOOT wwII SUPER SHOOT wwII SUPER SHOOT

on their own. During the period between class sessions, instructors remained available to assist paticipants as needed, whether that be answering their questions, helping participants master newly-learned skills, assisting with posing techniques, moving props, or anything else they might need. Ninety-minutes later, the next rotation of instructor-lead sessions would begin and the cycle would repeat itself.

Because of the vaste number of planes, models, props and backgrounds available, it was very easy and convinient for participants to shoot almost any combination they wanted.

This unique hybred offering was by all account a huge success. Many participants applauded the format, saying it offered the best of both a structured workshop and a free-flowing shoot.


Sarah Dixonphoto by Steven Roosa


wwII SUPER SHOOT

Camarillo WWII Aviation Museum volunteer workers turned Super Shoot models share a moment in the shade. (L to R) Nicole Carner, Holly Barber, Jessica Bauman, and Emma McNay.

38 39PPC’s Pro Photo West MagazineProfessional Photographers of Californiaphoto by Steven Roosa


wwII SUPER SHOOT

wwII SUPER SHOOT

Sarah Dixonphoto by Tim Meyer


wwII SUPER SHOOT

Skylar Eliasphoto by Kristi Elias

42 43PPC’s Pro Photo West MagazineProfessional Photographers of CaliforniaJessica Baumanphoto by Steven Roosa


wwII SUPER SHOOT wwII SUPER SHOOT

photo by Steven Roosa

ADDRESS: 455 AVIATION DR CAMARILLO, CALIFORNIA 93010

PHONE: (805) 482-0064

WEBSITE: HTTP://WWW.CAFSOCAL.COM


wwII SUPER SHOOT

Jennie Carroll photo by Tim Meyer


wwII SUPER SHOOT

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46 47PPC’s Pro Photo West MagazineProfessional Photographers of California 47

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Here is a HUGE help with coordinating your time with others, especially photography events. While describing how to ‘sync’ or ‘link’ your Google Calendars to your mobile device or your favorite app would be like trying to teach you how to play chess in a single page article, I think you will fi nd a plethora of YouTubeTM videos showing the different instructions on how to accomplish this. If not, contact me and I’ll walk you through it. For now, I want to entice you to entertain the idea of using Google Calendars to easily and quickly

communicate changes at an event, a wedding, for example. most of us have seen the timeline for an event change hourly (if not sooner) and getting this information to those that need to know when and where to be at a specifi c point in time can be absurdly challenging. Let’s begin by fi rst setting up a calendar for this specifi c event, SantaCruz091915. I fi rst coordinate with the bride, event planner, momzilla, etc to establish most of the items for the day as early as they are planned.

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Once there is a general feel for the day, I send out links to those folks that will be affected by changes in schedule, such as bridal party members, immediate family, caterer, DJ and so on. The invitation will ask if they would like to include the calendar ‘SantaCruz 091915’ into their personal calendar. In most cases I set the “permission settings” to “See all event details”, as they will only need to ‘know’ about changes and not ‘edit’ them. Those that must/can be trusted to make the most accurate adjustments, such as the bride or coordinator are given “make changes to events” permissions.

49PPC’s Pro Photo West Magazine 49PPC’s Pro Photo West Magazine


This is very handy, when something has been moved and it is impossible to call/text (or even remember everyone to contact) the new address.

Almost all smart phones these days are capable of reading coordinates attached to a calendar entry and give the user driving or walking instructions.

Secondly, notifi cations, which can be text pop-ups, or calendar pop-ups on phones, tablets, etc are set typically for anywhere from 10-30 minutes ahead of the next scheduled items on the agenda. If there is a last minute change to a time or place, a new notifi cation will appear on everyone’s phone associated with the calendar, provided the calendar is shared with them ahead of time.


By adding the physical address to the ‘Where’ input fi eld, when the entry pops up on phone, they can have their mapping app plot the course. Pretty nifty!!

Lastly I would suggest going into Settings on your Google Calendar and delete the specifi c calendar, in this case SantaCruz091915, after the event is over, so as not to clutter yours or others calendars.

MICHaEL SaUER

I hope this teaser of some cool features of Google Calendars will spur you on to learning more.

� ��

PPC members can contact me exclusively at [email protected].


MEMbERSHIP ROI

Why Membership In (ppC) Is a Good Decision by Ed Rigsbee, CAE, CSP

If you are taking advantage of the “member-only” products, services and activities that Professional Photographers of California (PPC) provides—you realize that membership is a smart decision. You demand a reasonable return on your investment (ROI) in membership and you should get it. You have done more than the non-member outliers; you have invested in this organization. Simply put, you deserve more.

You differ from the other industry/profession stakeholders that simply take advantage of the Professional Photographers of California (PPC) activities that serve the Professional Photographers of California (PPC) industry/profession. You have decided to actively participate with your time and resources. Let’s make sure you are getting all you can.

SEVERAL YEARS OF RESEARCH


Over the last several years, Rigsbee Research has been conducting qualitative research in the area of calculating the ROI of membership in actual dollar numbers. Surveying members as to their perception of value in dollar numbers for every member-only feature delivered by their organization. Association and society members like you, have valued their memberships accordingly: in the category of Professional Development at an annual real-dollar value of just under $4,000. The number for the Business Solutions category is just over $7,100, with Knowledge Management delivering a little over $2,400.

PROFESSIONAL DEVELOPmENT

Professional development and career growth are basically synonymous. Some of the member-only features are as follows:

• Income differential through certifications• Gained knowledge and experience

through volunteer leadership positions

• Peer support and mentoring• Access to National or State Chapter

resources• Special interest groups• Career development services

• Peer and Industry prestige

BUSINESS SOLUTIONS

The business solutions category is a large one for many organizations. Some of the member-only features measured included:

• Safety programs, education and resources


• Business development and peer referral opportunities

• Affinity or partner program discounts

• Innovative business/practice solutions

• Access to other organizations through affiliated membership agreements

• Discounts on organization’s goods, services and events

• Access to assistance at organization’s field or headquarter offices

• Legal seminars and consultations

KNOWLEDGE mANAGEmENT

In days of old, associations and societies were the hard-copy depository for industry or professional knowledge. Today, membership organizations compete against Google daily; however to organizations that excel in knowledge management have found ways to make access by members to their vast resources quick and easy.


Some of the member-only features measured included:

• Industry research, benchmarking and compensation studies

• Legislative updates• Member-only password protected knowledge

sections on organization’s website• Industry/profession standards, regulations and

codes• Printed and electronic magazines and

newsletters

• Member directories

BUYING mOTIVES

In the above listed examples of features of membership delivered my various membership organizations—your specific value might depend on your buying motive for joining and belonging. Of the six buying motives listed in The ROI of Membership, the three most frequent membership buying motives tend to be: 1. Profit and Gain 2. Fear of Loss

3. Avoidance of Pain

With this in mind, consider the Professional Photographers of California (PPC) to be your number one strategic alliance for success. Much of what you and your organization need to prosper is available to you as “member-only” features of membership. Just think how much more value the Professional Photographers of California (PPC) could deliver to you in products, services and activities if there were twice as many members. Help PPC to help you by recruiting just one new member this year. Then, help that new member to assimilate into the organization by influencing them to attend

MEMbERSHIP ROI


Ed Rigsbee, president at Rigsbee Research, is the creator of the active focus group qualitative research method for calculating the real-dollar value of membership (ROI) that organizations deliver. He is the global authority on member ROI and author of The ROI of Membership-Today’s Missing Link for Explosive Growth. As both a non-profi t CEO and professional speaker, he has a fi rm grasp of all sides of the member ROI equation. He holds both the Certifi ed Association Executive and Certifi ed Speaking Professional credentials, something enjoyed globally by less than a hand-full of professionals. Rigsbee is the author of fi ve books and over 2,500 published articles, has been an adjunct professor at two universities and is the founder of a non-profi t public charity. Learn more at www.rigsbee.com

~~ Together, we can do more, get more and be

more. ~~

MEMbERSHIP ROI

the annual meeting—and when they do—introduce them to your network of friends and colleagues. This will better assure their long-term membership.

Interestingly enough, we found that most membership organizations today are far better at delivering value to members than they are at calculating and communicating the ROI of membership. It has been quite common for various membership organizations to deliver, annually, in the range of $10 to $50 in return for every dollar invested in membership. What does this mean to you? While PPC may not have communicated all the value they deliver to you, you can be assured that if you access all that is available to you—you will enjoy an excellent return on your membership investment.

ED RIGSbEEPRESIDENT - RIGSBEE RESEARCH

WWW.RIGSBEE.COM

- Ed Rigsbee


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CLASSIFIED ADSA PPC Member Service


PPSCV - Professional Photographers of Santa Clara Valley www.ppscv.com

RobeRt Gonzalez Rudy pollak president Vice president [email protected] [email protected] (408) 460-7549 (646) 416-2386

PPC affILIaTES

PPLaC - Professional Photographers of Los angeles County www.pplac.org

Mel CaRll ShaRon lobel president Vice president [email protected] [email protected] (661) 904-3612 (818) 802-7597

PPOC - Professional Photographers of Orange County www.ppoc.org

laRRy GRiffin duane MuRphy president Vice president [email protected] [email protected] (310) 614-5205 (714) 863-2126

PPSDC - Professional Photographers of San Diego County www.ppsdc.com

oliVeR aSiS Janet baRk president Vice president [email protected] [email protected] (858) 414-3271 (858) 774-5993

PPSV - Professional Photographers of Sacramento Valley www.ppsv.org

SteVe folino John kReaMeR president Vice president [email protected] [email protected] (916) 359-7543 (916) 717-4156


IEPPV - Inland Empire Professional Photographers & Videographers www.ieppv.com

CaRloS oCeGueda bRuCe bonnett president Vice president [email protected] [email protected] (951) 343-4046 (909) 793-9300

aVPP - all Valley Professional Photographers www.allvalleypp.com

ellen CloSe ken haMMeR president Vice president [email protected] [email protected] (626) 253-8313 (818) 324-4793

CIPPa - Channel Islands of Professional Photographers www.cippa.org

aleX neWMan laRRy SkibiSki president Vice president [email protected] [email protected] (805) 376-0612 (805) 338-9339

GCPPa - Gold Coast Professional Photographers association www.goldcoastppa.com

MiChael CollinS nanCy SnydeR president Vice president [email protected] [email protected] (805) 733-5197 (805) 733-5197

PPC affILIaTES


In Memoriam of PPC’s 1st VP

Dr. Steven Mark Roosa (1962 – 2015)

One of the good ones. You will be missed.


In Memoriam of PPC’s 1st VP

Dr. Steven Mark Roosa (1962 – 2015)

One of the good ones. You will be missed.

The End

prophoto west fall 2015

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