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2017 WA Property Awards
The Property Council of Australia’s 2017 Property
Awards has been designed to celebrate the
achievements of the WA Property Industry.
Combining the successful Retail Property Awards and
the coveted Shopping Centre of the year award, with a
program of awards for the commercial property
industry – this year is a true celebration of the
industry, for the industry.
Join us at the 2017 Property Awards on 22 September
2017 at the Perth Convention and Exhibition Centre as
we recognise our industry shining lights with 28
awards.
We welcome you to nominate your projects and
initiatives.
Entries are now open.
Applications close 12.00pm midday, Friday 28th July 2017. Property Council Awards Night, 22 September 2017
Perth Exhibition and Convention Centre.
Award nomination overviewApplications from retail shopping centre and commercial property owners, managers or developers are welcome, providing they hold Western Australia membership at the Property Council of Australia. To be considered, the projects need to be completed between 1 July 2016 and 30 June 2017 in Western Australia. Below are some general guidelines to follow throughout the nomination application, award specific information will be found in the upcoming pages.
General formatting guidelines Entries will be accepted from Friday, 9nd of June 2017. Strict guidelines for the format of entry
exist. Entries which do not conform will not be accepted.
• Entries and supporting material must be provided as a PDF document.
• No decoration or elaborate graphic design is permitted.
• Entries will only be accepted upon full payment.
• All submissions must be in Arial 10pt with single spacing. All text should be justified. Columns are not accepted.
• Supporting material must be in the same PDF document as the main entry.
• Video files must be supplied in MP4 or MOV format and audio files in MP3 or WMV format.
• Maximum file size is 25MB.
• Method of calculation for return on investment must be specified.
• Public relations must be calculated at the equivalent advertising value at casual rates.
The following must be included with your entry:
• Centre logo in both EPS and JPEG formats.
• Two high resolution (300dpi) centre images.
• Two high resolution (300dpi) campaign images.
• Entry summary highlighting the key messages/results (max 250 words)
• The above will be used to create a winners slide which will be displayed on the night as part
of the acceptance process.
Deadline & Delivery Entries must be submitted by 12.00pm midday, Friday 28th July 2017.
Entries are to be submitted via:
• Email to [email protected]
• Email subject line must read as follows:
Award Entry: Retail or Commercial; Entry title; e.g. Shopping Centre Name; Classification;
Category
• A hard copy on USB must also be delivered to the Property Council of Australia offices,
located at Mezzanine Level, Australia Place, 15-17 William Street, Perth WA 6000.
• USB must be titled as follows: Retail or Commercial; Entry title; Shopping Centre Name;
Classification; Category.
Prizes and Award Ceremony The Awards will be presented at the Property Council Awards Dinner at Perth Convention and
Exhibition Centre, Friday, 22 September 2017.
Please book your Awards night tables through Belinda Xie on 08 9426 1200 or
Publication The Property Council of Australia reserves the right to reproduce, copy, publish and display any
entry material (excluding any sensitive financial information) in any format or vehicle it deems
appropriate as relating to the awards.
Award nomination – Retail
The Retail Awards recognise excellence in the Retail Property industry over the past year, in the
areas of marketing and management. There are 16 awards for which you can submit your
nominations, comprising of 13 marketing awards and 3 management awards, in addition to 2
overall awards, for the Retail Marketing Campaign of the Year and the Shopping Centre of the
Year.
Award Categories Big Guns (GLA over 45,000m2)
1. Excellence in Marketing:
A. Community
B. Development/Redevelopment
C. Sales Promotion
D. Branding/Repositioning
E. Best Digital Initiative
2. Excellence in Management
Little Guns
(GLA below 45,000m2 & over 20,000m2)
1. Excellence in Marketing:
A. Community
B. Sales Promotion
C. Best Digital Initiative
2. Excellence in Management
Mini Guns (GLA below 20,000m2 and
below)
1. Excellence in Marketing:
A. Community
B. Sales Promotion
C. Best Digital Initiative
2. Excellence in Management
Little & Mini Guns (GLA below 45,000m2)
1. Excellence in Marketing:
A. Development/Repositioning
B. Branding/Repositioning
Retail Marketing Campaign of the Year
Award
The marketing entry with the highest overall
score will be awarded the major prize of ‘Retail
Marketing Campaign of the Year’.
Shopping Centre of the Year Award
The centre with its highest marketing entry
score combined with the management entry
score, regardless of the category entered, will
be awarded the major prize of ‘Shopping
Centre of the Year’.
Judging Criteria The judges will review and independently score
each entry based on the categories listed
below:
Excellence in Marketing:
Objectives and Strategies /20
Implementation /10
Creativity /35
Results – Return on Investment /35
Excellence in Management
Situation analysis /12
Leasing strategy /22
Centre Operations /22
Sustainability /22
Customer & Retailer Engagement /22
N.B Judges reserve the right to amend the conditions and
program at any time without notice.
Category Definitions
Community
A single or ongoing event, program or project that benefits a charitable or community need,
interest or cause. The shopping centre or company’s goals should reflect altruistic intent. The
campaign may involve a single centre or group of centres that has presented the centre(s) as a
solid corporate citizen. The campaign must demonstrate appropriate partner(s) and must not
highlight sponsorship as a principal means of achieving their objectives.
Development / Redevelopment
A campaign for introducing or repositioning a new, expanded or renovated shopping centre.
Entries should demonstrate how strategies and tactics were linked to the achievement of the
centre’s business objectives. Key activities may include: branding/rebranding,
positioning/repositioning, advertising, promotions and events, public relations, community
programs, retailer programs and revenue generation.
Sales Promotion
Campaigns must aim directly at stimulating a specific category, precinct or centre sales results
and ultimately contribute to turnover and profitability. Entries should demonstrate a direct link
between the objectives, strategy and the call to action, and should clearly document the specific
and quantifiable results attributable to the promotion. The entry should consider background
information, objectives, strategy, promotional rationale, tactics, implementation, creativity,
advertising and communications, cost effectiveness, results and ROI.
Branding / Repositioning
A single or ongoing strategic campaign intended to position or reposition a centre or group of
centres amongst its target audience. Its primary purpose is to drive positive perceptions and
attitudes towards the centre(s) at a strategic rather than tactical level. This may include efforts in
a single medium or those in a multi-media series or campaign. This excludes
development/redevelopment campaigns which should be entered into the
development/redevelopment category.
Digital Initiative
A single or ongoing digital initiative that has been developed specifically for a centre or group of
centres. Whilst its primary purpose may focus on branding, tactic or sales promotion, the
mechanics of the initiative must be predominantly digitally based. This may include any digital
based medium including web, social media or application based initiatives.
Nomination submission format: Marketing
The Marketing Award is to acknowledge industry best practice in the areas of marketing and
campaigning of WA shopping centres.
The entry should be arranged as follows: (please note— all entries are to be in a PDF format
and uploaded as one document. Only photo and video/audio files may be separate.)
Page 1 Synopsis of Campaign (maximum 250 words). This may be published in the
awards booklet distributed on the night.
Page 2 Executive Summary (maximum 1 page). Outline the key elements of your
submission and why it should be considered for an award.
Page 3 Award Submission (maximum 1 page). Clearly specify what you were trying to
achieve (objectives and strategies) and how you did it (tactics and budget). It is
important to include budgets. You must clearly address the judging criteria.
Page 4 Implementation (maximum 1 page). Detail the process of the campaign and how
it was implemented.
Page 5 Results (maximum 1 page). What were the results of the campaign?
Demonstrate how you achieved your objectives. This should include ROI
(specifying the method of calculation) and/or the PR value (calculated as
equivalent advertising at casual rates).
Pages 6-10 Supporting material (maximum 7 pages). Supporting material is to be in the
same PDF document as the entry and can include photos, PR clippings,
examples of creative, webpages, etc.
Nomination submission format: Management
The Management Award is to acknowledge industry best practice in the areas of management
and operation of WA shopping centres. This includes new initiatives, ideas and systems
however do not underestimate the impact of your existing systems and processes as they may
be well advanced of other centres’ new initiatives.
Provide a detailed overview of the initiatives and systems that you consider demonstrate
industry best practice. Your entry should be arranged as follows: (please note— all entries are
to be in a PDF format, must adhere to the page length requirements and uploaded as one
document. Only photo and video/audio files may be separate.)
Page 1 Situation Analysis (maximum 1 page). Provide a factual description of the
centre, detailing key issues addressed in the judging year. This analysis should
give a clear picture of the operating environment and act as a point of reference
enabling the judging of each section to be viewed in context. It is critical that the
situation analysis highlights the key issues for your centre and how they were
identified. You should nominate your centre’s unique attributes or points of
difference here.
Page 2 to 5 Award Submission
Address all four (4) headings below. Ensure that you indicate variances in key
performance indicators such as growth in net operating income, vacancy rates,
sales growth and traffic growth to quantify result of new initiatives during the
judging year.
1. Leasing Strategy (Including vacant shop initiatives) (maximum 1 page,
excluding separate attachments).
Explain how your retail planning strategies reveal potential risk tenants and
inconsistent occupancy costs. How did this influence your leasing strategy?
Detail the approach undertaken to establish the ideal tenancy mix for the centre.
Explain your strategy to resolve any recognised and potential tenancy gaps as
well as the process taken to manage or active a vacant tenancy during this
releasing period.
2. Sustainability (maximum 1 page, excluding separate attachments)
Detail sustainability initiatives implemented that have improved or continue to
improve the centre’s environmental outcomes i.e. recycling, water conservation,
energy consumption, noise reduction etc.
3. Customer & Retailer Engagement (maximum 1 page, excluding separate
attachments)
Detail initiatives implemented that improve customers visit and shopping
experience. Examine important customer interaction points such as car parking,
entrance ways, directories, customer service, amenities, parent rooms, and the
general shopping environment provided. Highlight examples of how centre
retailers are engaged in the centre activities that result in a positive experience
for the customer.
4. Centre Operations: Capital and Building Management (maximum 1 page,
excluding separate attachments).
Provide details of any operational issues that were addressed and resolved
during the judging year. Detail your capital management strategy during the
judging year and how future capital expenditure planning process is handled.
Explain details of risk management procedures introduced to reduce liability
claims against the centre and to improve the safety of retailers, all staff and
customers.
Award nomination – Commercial Awards The Commercial Awards recognise excellence in the Commercial Property industry over the past year.
There are eight awards for which nominations can be submitted, in addition to two WA Commercial
Property of the Year awards, which will be given to the best overall submissions.
Award Categories Outstanding Refurbishment Award
• Premium/A Grade
• B Grade/C Grade
Community Engagement Award
• CBD Property
• Suburban /Regional / Fringe property
Best Leasing Strategy and Tenant Retention
Award
• Premium/A Grade
• B Grade/C Grade
ESD & Sustainability Award
• Premium/A Grade
• B Grade/C Grade
WA Commercial Property of the Year Award
(Up to 20,000sqm)
WA Commercial Property of the Year Award
(Over 20,000sqm)
Judging Criteria The judges will review and independently score
each entry based on the categories listed
below:
Outstanding Refurbishment award and WA
Commercial Property of the Year Awards
Project vision and innovation /20
Implementation /20
Quality of design and finish /10
Adaptability /10
User satisfaction
and industry perception /20
Operation and Maintenance /20
Community Engagement Award
Project vision and innovation /20
Implementation
(Including how it was funded) /20
Quality of project /15
Corporate Social Responsibility
(Impact and benefits of project) /30
User satisfaction
and industry perception /15
Best Leasing Strategy and Tenant Retention
Award
Project vision and innovation /10
Implementation /20
Quality of marketing campaign /20
User satisfaction
and industry perception /20
Results /30
ESD & Sustainability Award
Project vision and innovation /20
Implementation /20
Eco Efficiency
(Impact and benefits of project) /30
Adaptability /10
Results /20
Commercial Award Definitions
Outstanding Refurbishment Award
The purpose of this award is to acknowledge the investment in the refurbishment of the sectors
building services.
• Can apply to full and or partial refurbishments of existing assets.
• Must demonstrate how the refurbishment achieved its strategic aims of repositioning etc.
• Refurbishment must be complete not in planning stage.
Community Engagement Award
The purpose of this award is to acknowledge the property that has had a positive impact on the local
community through a single or ongoing event, program or project. This could include amenities to the
community or corporate environment or benefits a community/charitable need.
• Placemaking initiatives.
• Charitable initiatives and programs.
• On-going Community and charitable involvement.
Best Leasing Strategy and Tenant Retention Award
The purpose of this award is to acknowledge the work/ innovation of leasing agents in the office
sector. The winner will be able to demonstrate a clear leasing strategy that has been successfully
executed, can demonstrate consistent tenant retention or an innovative leasing and marketing
program.
ESD & Sustainability Award
The purpose of this award is to acknowledge significant improvements in ESD management year on
year, the work/ investment/ innovation to improve the efficiency of the building and/or the systems and
practices implemented to optimise the buildings ESD return or the introduction of new and innovative
ESD systems and management procedures that have impacted on the buildings ESD.
WA Commercial Property of the Year Award These two awards are to acknowledge the best overall new or refurbished Commercial developments in two different size categories.
Nomination Submission Format – Commercial Awards
The entry should be arranged as follows: (please note— all entries are to be in a PDF format and
uploaded as one document. Only photo and video/audio files may be separate.)
Page 1 Overview of project (maximum 250 words). This may be published in the awards
booklet distributed on the night.
Page 2 Executive Summary (maximum 1 page). Outline the key elements of your submission
and why it should be considered for an award.
Page 3 Award Submission (maximum 1 page). Clearly specify what you were trying to
achieve (objectives and strategies) and how you did it (tactics and budget). It is
important to include budgets. You must clearly address the judging criteria.
Page 4 Implementation (maximum 1 page). Detail the process of the project and how it was
implemented.
Page 5 Results (maximum 1 page). What were the results of the project? Demonstrate how
you achieved your objectives. This should include Budget versus actual expenditure
etc.
Pages 6-10 Supporting material (maximum 7 pages). Supporting material is to be in the same
PDF document as the entry and can include photos, architectural designs, letters,
awards etc
Property Awards – Conditions of Entry
• Property Council of Australia will review all entries to ensure that eligibility requirements are met.
• Entries must be received by 12.00pm midday, Friday 28th July to be eligible.
• Entries will only be accepted once payment has been received in full.
• The judge’s decision will be final and no correspondence will be entered into. The final scores and
judges’ comments on any individual entry will not be disclosed unless approved by the Property
Council of Australia.
• All entries submitted must be prepared by the Marketing Manager and/or Authorised Centre
Management Representative. Under no circumstances may a creative agency be involved in the
preparation of the submission.
• All retail properties and precincts are eligible to submit entries.
• An entry may be submitted even though the person who planned and/or executed the promotion
has left the Centre, provided all required details are submitted.
• The retail property or precinct must be entered under the correct size classification.
• The marketing campaigns presented in the entry must have been implemented between 1 July
2015 and 30 June 2016. If the program occurred within a time period that extended beyond these
dates the entry should be entered in the year in which the majority of the program was
implemented.
• The same program/campaign may not be entered twice in different categories, however elements
of the same campaign may be split to enter different categories; all supporting material must
appear in both entries.
• Entries must adhere to specifications presented in this document.
• Entries should be original in concept.
• Nominees must be directly involved in a professional capacity in the WA property industry and
must be an employee of a member organisation.
• All entries must include a completed and signed nomination form.
• All nominations and contents will remain the property of the Property Council of Australia
• Entries will only be returned at the nominee’s request.
• The Property Council of Australia reserves the right to publish the results and winner details, within
its national magazine and/or division magazine/newsletter.
• The Property Council of Australia reserves the right to refuse a nomination or disqualify an entry
should a breach of these conditions become apparent.
Contact: Graham Richards Commercial Director WA & NT Property Council of Australia P +61 8 9426 1206 E [email protected]
Big Guns (GLA over 45,000m2):
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Little Guns (GLA below 45,000m2 & over 20,000m2):
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Mini Guns (GLA below 20,000m2):
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ENTRY TITLE
CENTRE/BUILDING NAME
ADDRESS
OWNER OF BUILDING
MANAGER OF BUILDING
SUBMITTED BY POSITION
PHONE EMAIL
Excellence in Marketing: Community
Excellence in Marketing: Development/Redevelopment
Excellence in Marketing: Sales Promotion
Excellence in Marketing: Branding/Repositioning
Excellence in Marketing: Best Digital Initiative
Excellence in Management
Excellence in Marketing: Community
Excellence in Marketing: Sales Promotion
Excellence in Marketing: Best Digital Initiative
Excellence in Management
Excellence in Marketing: Community
Excellence in Marketing: Sales Promotion
Excellence in Marketing: Best Digital Initiative
Excellence in Management
Excellence in Marketing: Development/Redevelopment
Excellence in Marketing:
2017 Property Awards
Application Form – Retail Property Awards
RETAIL/SHOPPING CENTRE
AWARDS
AWARD CATEGORY
Little/Mini Guns (GLA below 45,000m2):
Branding/Repositioning
EFT Payment to: Property Council of Australia BSB: 062000 Account Number: 0037 6736 Please quote the ‘22SEP17PA’ and company name as reference. Please email Remittance Advice ONLY to [email protected]
Credit Card (if you wish to provide details over the phone, please call Belinda Xie on 9426 1200) Card Holder Name...............................................
Card Number........................................................
Expiry...................................................................
Security Code.......................................................
EFT Payment to: Property Council of Australia BSB: 062000 Account Number: 0037 6736 Please quote the ‘22SEP17PA’ and company name as reference. Please email Remittance Advice ONLY to [email protected]
Credit Card (if you wish to provide details over the phone, please call Belinda Xie on 9426 1200) Card Holder Name...............................................
Card Number........................................................
Expiry...................................................................
Security Code.......................................................
PAYMENT DETAILS: $500 (+ GST) for each entry.
The Owner or Property Management of this retail property / precinct authorises this submission and agrees to
abide by all terms and conditions of the 2017 Property Awards of the Property Council of Australia (WA). The
Owner or Property Management also approve the publication of any information (excluding sensitive financial
information) contained in this entry which may include press releases, advertising or any other publication.
NOMINATION AUTHORISED BY:
NAME COMPANY
TITLE CONTACT NUMBER
SIGNATURE
DATE
Please see the nomination kit for entry requirements and terms and conditions.
AWARDS
Outstanding Refurbishment: Premium/A Grade
Best Leasing Strategy and Tenant Retention Award: Premium/A Grade
Outstanding Refurbishment: B Grade/C Grade
Best Leasing Strategy and Tenant Retention Award: B Grade/C Grade
Community Engagement Award: CBD Property
ESD & Sustainability Award: Premium/A Grade
Community Engagement Award: Suburban /Regional / Fringe property
ESD & Sustainability Award: B Grade/C Grade
ENTRY TITLE
CENTRE/BUILDING NAME
ADDRESS
OWNER OF BUILDING
MANAGER OF BUILDING
SUBMITTED BY POSITION
PHONE EMAIL
EFT Payment to: Property Council of Australia BSB: 062000 Account Number: 0037 6736 Please quote the ‘22SEP17PA’ and company name as reference. Please email Remittance Advice ONLY to [email protected]
Credit Card (or call Belinda Xie on 9426 1200) Card Holder Name...............................................
Card Number........................................................
Expiry...................................................................
Security Code.......................................................
2017 Property Awards
Application Form – Commercial Property Awards
PAYMENT DETAILS: $500 (+ GST) for each entry.
COMMERCIAL PROPERTY
AWARDS
The Owner or Property Management of this retail property / precinct authorises this submission and
agrees to abide by all terms and conditions of the 2017 Property Awards of the Property Council of
Australia (WA). The Owner or Property Management also approve the publication of any information
(excluding sensitive financial information) contained in this entry which may include press releases,
advertising or any other publication.
NOMINATION AUTHORISED BY:
NAME COMPANY
TITLE CONTACT NUMBER
SIGNATURE
DATE