Propaganda

Commercial Project

This project is for you to prove that you understand propaganda and persuasion

• It’s a group project---5-6 groups per class—no more

• You are selling to the viewers a product, a group to join, a place to go to, or an idea for people to consider (Stand—don’t smoke)

• Your commercial CANNOT be for any product that people can really buy today—make up a new one—you must create a new name and label if you have to—name it –design it—describe it—sell it

• Little effort and planning will be costly as far as your group grade goes.

In your group--decide

• Group name• Product, group, place or

idea• How will you sell it—

what’s the commercial plan/idea?

• What 3-4 types of propaganda will you incorporate

• Setting—think about our school, and where we can actually film your commercial

• What props, poster, products or tools do you need

• Roles in the group—who is responsible for what---everyone must be included

• Effective word choice to get message across to viewers

• Any posters or signs must be neatly written, spelling and grammar is correct

Script• You must spend a lot of time on your script—what

you say in your commercial is huge• Your actual words make or break your

commercial—remember 3-4 types of prop.• There should be NO DOUBT about the type of

propaganda techniques your group used• You must practice before we film you---memorize

what you will say—no one holds scripts in real commercials

What you should know

Point value on this assignment—300 total• 100 points—plan sheet• 100 points for the actual commercial• 100 points for explanation sheet after

commercial has been filmed

• DVDs will be made—all commercials will be together—all classes

What questions do you have?