PROPAGANDA (9.3)

A deliberate attempt to persuade a person to accept a point of view or take

a certain action; a goal to create a particular belief.

• Interest groups exist to influence public policies.

• Why?

• For their benefit and the benefit of their members.

Mass Media

• Encourages use of propaganda

• Seven techniques

Name Calling

• Unpleasant names• Sometimes false• Ex.

– Crook– Liberal– Un-American– Foolish– Terrorist’s friend

Plain Folks

• Appear to be “one of the folks”

• Ex.– Kissing babies– Wearing plain clothes– Pictures at home with

family

Transference

• Associate candidate with respected symbol or product

• Ex.– Patriotic symbols– Like Lincoln– War veteran

Testimonials/Endorsements

• Well-known person expresses their support for a candidate or

• product• Ex.

– Oprah Winfrey for Obama

– Joe the Plumber for McCain

Card-Stacking

• Telling only one side of a story

• Ex.– List only positive achievements– Listing unwise policies of opponent

Bandwagon

• “Everyone’s doing it” approach– EX.

• Candidate refers to self as frontrunner

• Lists all who support

Glittering Generalities

• Using words that sound good, but don’t say much, catchy slogans– Ex.

• Vets for Chet• Proven performance• Freedom, equality, qualified, ethical• “Change”• Putting People First

Political ads

• http://www.youtube.com/watch?v=jU7fhIO7DG0

• http://www.youtube.com/watch?v=8EL5Atp_vF0

• http://www.youtube.com/watch?v=fIrFSvuEheE

• http://www.youtube.com/watch?v=tELWG5sUmBA

• http://www.youtube.com/watch?v=fHq1sc38LBA

http://www.youtube.com/watch?v=jU7fhIO7DG0 dale

• The bear http://www.youtube.com/watch?v=lVvGb1H228w