promtion of bars in restaurant

PROMOTING BARS in restaurant

Agenda

• Introduction• Key facts & figures• Observations• Suggestions

Introduction

A uniquely designed contemporary lounge & bar.

Key facts & figures

• Offers great variety of premium, imported and Indian spirits, innovative cocktails & lip smacking snacks.

• Covers: 30+10• Timings: 11:30am to 11:30pm

ObservationsS.no Name APC (in Rs.) variance

1 Zodiac 655 -109

2 Nostradamus 170 -212

3 Earthen Oven 595 -219

4 Oriental Pavillion 634 -191

The data has been taken from the flash report of 29th Dec’13

Zodiac Nostradamus Earthen Oven Oriental Pavillion 1 2 3 4

-400

-200

0

200

400

600

800

APC (in Rs.) variance

Break up – Food & Beverage salesOUTLET Actual FOOD SALE (IN Rs.) Actual BEVERAGE SALE

Zodiac 28167 2315

Nostradamus 1697 5078

Earthen Oven 7733 536

Oriental Pavillion 4438 718

Zodiac Nostradamus Earthen Oven Oriental Pavillion 0

5000

10000

15000

20000

25000

30000

Actual FOOD SALE (IN Rs.) Actual BEVERAGE SALE

The data has been taken from the flash report of 29th Dec’13

Suggestion

• Over budget- reason for high variances• Focus on promoting food sales• Platter promotions – special themed snacks

platters- punjabi/oriental fusion• Buy one get one platters on low days like –

Mon-Wed• Special snacks and drinks offers for corporate

gettos

• Monday Nights – “Corporate connections”

http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=U4u0B0LUlX8xJM&tbnid=Q5aCO0Xo6XxsOM:&ved=0CAUQjRw&url=http://mackeyhouse.com/corporate-meeting-places/&ei=2szDUorzNsi3rgevloHgBQ&bvm=bv.58187178,d.bmk&psig=AFQjCNGH4tsmPkEJe7p0ysT-aBm2mJZNOQ&ust=1388650024967647

http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=U4u0B0LUlX8xJM&tbnid=Q5aCO0Xo6XxsOM:&ved=0CAUQjRw&url=http://pu3.sg/events-2/&ei=_MzDUr7OGMvhrAfo_IHoBQ&bvm=bv.58187178,d.bmk&psig=AFQjCNGH4tsmPkEJe7p0ysT-aBm2mJZNOQ&ust=1388650024967647

• Tuesday nights – “media mingle”

http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=bZkgXU64F-IVnM&tbnid=z-RaHYIp15LBQM:&ved=0CAUQjRw&url=http://cheries-parable.blogspot.com/2009_01_01_archive.html&ei=g83DUrjkN4r5rQfe_oDoCg&bvm=bv.58187178,d.bmk&psig=AFQjCNG9q37Sh-3hG_DOnyWajGuVhQVvPg&ust=1388650206849520

• Wednesday nights – Women Wednesdays

http://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&docid=U4u0B0LUlX8xJM&tbnid=Q5aCO0Xo6XxsOM:&ved=0CAUQjRw&url=http://americannewsreport.com/lexington-apartments-hold-parties-to-attract-and-reward-residents-8819095&ei=pM3DUpWjJML3rQe4zwE&psig=AFQjCNGH4tsmPkEJe7p0ysT-aBm2mJZNOQ&ust=1388650024967647

PROMOTING ZODIAC AT ITC FORTUNE EXCLIBUR

Zodiac is a 24 hour multi-cuisine coffee shop with a live kitchen bringing the best of world cuisines together.

Key facts • You can embark on a journey of culinary discovery from around the globe at any

time of day or night. It is the perfect venue for power business lunch and for the elaborate family dinner.

• Timings: • Buffet and À la carte• Covers – 82• Pasta live counter• Fitness Breakfast• Live Band Performance in the Evening• Prices Break Fast- 599+tax Lunch – 1199+ tax(Mon to Sat) Dinner- 1599+tax( Alcoholic) 1399+tax( soft beverages)• 15% Discounts on Bakery items during happy hours throughout the week.

OBSERVATIONOUTLET APC (in Rs.) Actual BEVERAGE SALE

Zodiac 28167 2315




Zodiac Nostradamus Earthen Oven Oriental Pavillion 1 2 3 4

-400

-200

0

200

400

600

800

variance APC (in Rs.)

Break up – Food & Beverage salesOUTLET Actual FOOD SALE (IN Rs.) Actual BEVERAGE SALE

Zodiac 28167 2315




Zodiac Nostradamus Earthen Oven Oriental Pavillion

0

5000

10000

15000

20000

25000

30000

Actual FOOD SALE (IN Rs.) Actual BEVERAGE SALE

Suggestion

• Focus on promoting Beverage sales.

promtion of bars in restaurant

Marketing