Promotional Products for Non-Profits

How to Maximize the Return

Uses for Promotional Products in the Non-Profit World

• Recognizing Donors

• Recognizing Volunteers

• Award Ceremonies

• Fund Raising Efforts

• Board Member Recognition

• Donor Gift Programs

Big Apple Circus 10th Anniversary Gala

The Big Apple Circus Clown Unit wanted a commemorative gift

for their 10th Anniversary Fundraising Gala.

This watch was created using the images/icons from the

invitation and theme for the gala.

Mt. Sinai Medical SchoolAnnual Fund

The Mount Sinai School of Medicine – Department of

Medicine was looking for a way to recognize their Annual Fund Donors for the Resident Fund.

The item needed to be inexpensive yet also generate a sense of camaraderie and unity

among the donors and encourage additional donations.

The item chosen was a lapel pin. These pins were given out

and worn as donations were received creating a bit of peer

pressure for everyone to donate to the fund.

Queens Hatzolah Crystal Award

Recognizing Volunteers/Donors/Award Ceremony

Queens Hatzolah Volunteer Ambulance Corp wanted to thank one of their donors and encourage participation on a larger scale from a particular segment of the population that they serve. In conjunction with a Supper Fundraiser, this crystal award was presented to one of the large donors, hopefully encouraging others to give as generously.

Board Member Recognition

The Asia Society was looking for items that could be given to

their board members as well as gifts for trips made by the board

members and staff to branch offices in Asia.

One of the challenges in choosing these items was that

they did not want to have a variety so large that it could not be managed and brought along on the trips, however, all of the various cultural nuances had to be taken into consideration.

The final selection included a custom clip pen and a debossed

leather box.

Otsar Grand Slam

Otsar embarked on a large scale fundraising project in 2004 (that repeated for several years) – they hosted a Celebrity-donor Baseball Event in Keyspan Park.

To launch the event at the Annual dinner, Tom Seaver was on hand to take pictures with the major donors.

Those photos were then sent to the donors in the frames with a Thank You message. The frames and photos were chosen in the hopes that others would see the photo and want to also take part in the event.

Otsar Grand Slam

In conjunction with the Gala Dinner Launch of the Celebrity Grand Slam

there were two commemorative gifts produced, custom printed mini baseball bats and brass key tags in the shape and design of an event ticket. These items were available

for donors to have signed that night at the dinner by Tom Seaver.

Grand Slam Publicity

To add to the publicity for the

Celebrity Grand Slam Event car

magnets were printed and

given out to donors. The

magnets were also given to

those in the target audience

neighborhoods so that many

people would be familiar with

the event when tickets for

viewing went on sale.

Donor Gift Programs

When the American Foundation for the Blind sold their building on 16th Street and were moving up to midtown, they wanted to be able to recognize the donors to the Helen Keller Society in the

lobby of their new space.

To accomplish this we created this donor board with room to add donor names as the need

arose. At the same time we also created smaller room dedication plaques with both sighted and

Braille text

AFB Donor Gift Programs

The American Foundation for the Blind was looking to

increase the donations from individual donors as well as

recognize those who donated.

A donor gift program was created. Awards were created

for different levels of giving and on the most basic levels there was a rotation of gifts

beginning with a marble paperweight for those who

joined the Helen Keller Society

USGA Member Gifts

The United States Golf Association was looking for a way to incentivize

people to become members. They decided to implement a member

gift program where people who became

members at higher levels would receive either the travel alarm clock or the folding silverplate pocket

mirror.

Anniversary Celebrations

When the New York Foundling was approaching their 140th Anniversary, there were many celebrations being planned including an entire reunion

weekend and awards ceremony.

One of the items that was under consideration at that time was this

cookie jar. The cookie jar was chosen as it reflected both the home feeling that many of the former NYF children felt for the organization that had been such a large part of their childhood, as well as the fact that it was something that they could all

use in their own homes.

Haazinu and RCCSGolf Outing Gifts

One of the most common fund raisers for non-profits is the golf outing. There are many ways

for the golf outing to raise money. One is in the selling of sponsorships for the items in

the goody bags.

In addition to Haazinu and RCCS we have worked on Goody Bag

items for a diverse group of Non-profits including the League for the Hard of Hearing, YAI and

Ohel,

The Greater Allen Cathedral

The church runs a wonderful

program before Christmas called

Christmas on Merrick where they

give out bags of goodies (mostly

practical) for the needy in the

neighborhood. They needed bags

to put all of the items in and so we

used these red non-woven jumbo

tote bags with the Church logo and

a holiday message.

Conference Materials

Weill Medical College of Cornell University Department of

Neurology was going to be hosting a medical conference and needed a

way to hand out the materials as they related to the technical

education sessions.

Vinyl ring binders were created and the conference materials were

produced along with custom divider tabs. These packets were given to

each conference attendee.

Today there are many alternative options for giving out the

conference materials, however, some conference organizers still go

to the binders.

Yeshiva University Model United Nations

Yeshiva University was going to be holding a model UN program for High

School Students as part of their recruitment drive.

In conjunction with the multi-day event we created pad folders and pens for the students to receive. These were items

that they could use during the course of the event and then take home with them

hopefully reinforcing the positive impression that they had of the university thereby encouraging

applications from this select group of students.

Because these were a group of High School Students we chose a pen that did

not have the ability to click thereby keeping the room quieter

The Legal Stuff

• This presentation was prepared for presentation at The Non-Profit Resources Group and was presented on January 14, 2015

• All of the photos are of actual completed projects with the exception of the cookie jar where due to logistical reasons for the attendees alternate products were chosen for the actual anniversary weekend gifts.

• Logos are not shown to represent endorsement by the trademark owner and are not for sale.

• Photos and text copyright 2015 by Ad Infinitum