A PROJECT REPORT

ON

MARKET SURVEY ON DATA CARDS &

PROMOTION OF RELIANCE NETCONNECT DATA CARD OF

IN Allahabad

A report submitted to Delhi Business School, New Delhi

as a part fulfillment of MBA+PGP Graduate program (industry integrated) in entrepreneurship and business

Submitted to:- Submitted by:- Director Academics Laxmi Kant Delhi business school Roll. No. : 25 New Delhi Batch : Winter (09-11) Semester : 3rd Internal guide : University : Punjab Technical Mr.Ramesh Bagla University Delhi business school New Delhi

B-II/M.C.I.E.,Mathura Road,New Delhi

Website-www.dbs.edu.in PREFACE

“Learning categorizes you and practicing on that learning specializes you”.

Theoretical concepts taught and discussed in the classroom prove useful if they

have to remain relevant. Practice orientation of management student is must

generating competence to deal with issues at grass root level it is for this reason

that one month training project study is prescribed as apart of syllabus for MBA

Degree.

This training is the mode of imparting practical training to the student. The

objective is to provide a deep insight into practical aspects of the functioning of

the organization. The train apprises the student to the actual function,

responsibility and problem faced by an organization. It provides him with the

knowledge of the various kind of problem that crop up in the day to day

functioning of the organization .The way they are solved by the departments

and appraisal of the crucial decision taken by the manager at the crucial time.

I got the opportunity to join Reliance Communications Ltd as a summer

trainee.I was fortunate enough to complete my marketing training at Reliance

Communications Ltd Allahabad, Uttar Pradesh.The experience that I have

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gathered during the period of training has certainly give me a lot of courage to

face the challenges in future.

ACKNOWLEDGEMENT

I wish to acknowledge my specific indebtness to director “Delhi Business

School New Delhi”, who made this opportunity to perform summer training

as a part of MBA degree Course.

My heart full thanks to my respected Faculty namely Mr. Ramesh Bagla

Without her continuous help the project would not have been materialized in the

present form. His valuable suggestions helped me at every step.

I wish to extend my Sincere Gratitude towards “Mr. Avijit Tripathi (project

head) Reliance Communications Ltd for accepting me as a summer trainee and

assigning this project to me.

I express my sincere thanks to Mr. Ahmad Asif (Cluster data card lead

Reliance Communications Allahabad) for their valuable guidance and best

possible help during course of study and helping me in giving me all relevant

information about the product and services.

I would like to express my thanks to Mr. Rizwan Haq (Cluster Marketing

head), who gave me necessary instruction.He was very supportive during the

whole training period & guided me at every steps.

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My heart full thanks to the whole staff and customers of Reliance

Communications Ltd, who spared their busy schedule and gave me continuous

support in every possible manner to gain practical knowledge in Industry.

Thanks to other summer trainees for their co-operation and suggestions through

out this project.Finally I would like thank all my friends and my family for the

kind of support and to all who directly or indirectly helped me in preparing this

project report.

DECLARATION

I Laxmi Kant student of Jan.(09-11) batch of Delhi Business School, New Delhi

hereby declare that project work “Market Survey on data cards and

promotion of reliance netconnect data card of Reliance Communications

Ltd” is an honest attempt, to put entire finding on actual data gathered

through personal investigation with the managers ,employee, customers and

market report of the Company, is a bonafide work and is neither submitted to

Delhi Business School at any point of time nor to any other

University/Institution for fulfillment of the requirement of the course of study

The work presented is my original piece of work ,I also declare that all

information gathered by me during the course of project at RELIANCE

COMMUNICATIONS LTD. Allahabad U.P.

3

Place- Laxmi KantDate-

TABLE OF CONTENTS

Executive Summary

Chapters - 1. Introduction

2. Objective of the study

3 .Research Methodology-

Research Problem

Sources of data

Type of research

Method of data collection

Analysis of collected data

4. Company Profile-

About the Company

Company’s Product and its Features

Marketing Strategies

Competitors

Govt Policies

Achievements

4

Mission

Vission

National and International Image

Share Market Position

Conclusion

5. Project- Introduction of the topic

ADVERTISING & PROMOTION STRATIGIES

EXECUTIVE SUMMARY

The Internet has grown tremendously during the past years. It radically changes

the way people live, work and consume .Growth of the Data Cards, Especially

happen when business travelers,academicians as well as other professionals

need to access emails and corporate applications as well as personal

requirements during urgent trips and travels.Now, what kind of a company

enters an industry with competitors already entrenched? Which ones actually

succeed? The answer to both the questions is Reliance Infocomm now known as

Reliance Communication. Reliance Infocomm is a confident and smart

company that was able to enter a saturated and highly competitive industry, and

emerge at the top. When Late Dhirubhai Ambani charted out the mission for

Reliance Infocomm in late 1999 he had a clear game plan to position itself on

the platform of affordable as well as world class information and

communication service highlighting unparalleled value to create customer

delight and enhance business productivity.

In my study I have conducted market survey on data cards and promote the

Reliance Netconnect in Allahabad . For this I had to go to different Retailers to

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collect informations about data cards of various companies and tell them the

features,plans and other informations about Reliance Netconnect and I also go

to different customers of reliance netconnect to check their satisfaction level.

Similarly as a part of my schedule, I not only promote Reliance Netconnect but

also got a chance to meet different retailers and know what are the problems

they are facing and how we can solve their problems. I also analyzed the

Channel distribution and got to know how communication flow from retailer to

consumer. The whole task was manual and interactive, giving me a chance to

have a word with the customers.

- Laxmi Kant CHAPTER -1

Introduction

Indian Telecom industry is one of the fastest growing telecom markets in the

World .Telecom in real sense means transfer of information between two or

more persons situated at distant places through radio electric signals.The

popular meaning of telecom always involve making dialogue through electric

signals with the help of electronic device.Now a days people have come more

accustomed to telecommunication facility in place of old postal system or any

other methods of exchange of communication.With its high population and

development potential India is having one of the fastest growing telecom

networks in the world.India’s public sector telecom company BSNL is the 7 th

largest telecom company in the world . Reliance, Vodafone, Airtel, Idea ,Virgin

Mobile ,Tata indicom,Aircel,Uninor etc are other major operators in India .

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The Indian telecommunications industry is one of the fastest growing in the

world and India is projected to become the second largest telecom market

globally by 2010.India added 113.26 million new customers in 2008, the largest

globally. In April 2008,India had already overtaken the US as the second largest

wireless market. With an average 9.5 million customers added every month.

The telecom penetration is over 33.6%.This means that 1/3 Indians has a

telephone connection.

Telecommunication sector in India can be divided into two segments: Fixed

ServiceProvider (FSPs), and Cellular Services. Fixedline services consist of

basic services, national or domestic long distance and international long

distance services. Private services focuson the business/corporate sector, and

offerreliable, high- end services, such as leasedlines, ISDN, closed user group

and videoconferencing. Cellular services can be further divided into two

categories: Global System for Mobile Communications (GSM) and Code

Division Multiple Access (CDMA). The GSM sector is dominated by Airtel and

Vodafone, while the CDMA sector is dominated by Reliance and TataIndicom.

Opening up of international and domestic long distance telephony services are

the major growth drivers for cellular industry.Cellular operators get substantial

revenue from these services, and compensate them for reduction in tariffs on

airtime, which along with rental was the main source of revenue.

The reduction in tariffs for airtime, national long distance, international long

distance, andhandset prices has driven demand.

In 1990s the telecom sector was opened up by the Government for private

investment as a part of Liberalisation-Privatization-Globalisation policy.

Therefore it become necessary to separate the Govt’s policy of DOT on October

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01,2000 and named it as Bharat Sanchar Nigam Ltd.Many private operators

such as Reliance Idia mobile, Hutch, Airtel, Idea ,Tata indicom,BPL,Bharti etc

successfully entered the high potential Indian telecom market

The mobile services were commercially launched in August 1995 in India.In

present scenario Bsnl and Mtnl are the incumbents in their respective areas of

operation and continue to enjoy the dominant service provider status in the

domain of fixed line services. Reliance, Vodafone, Airtel, Idea ,Virgin Mobile

Tata indicom,Aircel,Uninor ,Tata docomo etc are other major operators in India

Companies in Telecom Sector

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CHAPTER -2

OBJECTIVE OF THE STUDY How many companies data cards are available in the Allahabad market ?What is

the image of Reliance Communication in Allahabad city? Whether the

customers are satisfied.Are they facing any problem in using Reliance data

cards and their problems being solved? There were several questions in my

mind before going for the survey.Infact this was not a simple job,as there were

some implications on the way.After considering each and every factor of the

survey,the objective of the survey can be highlighted as:

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To collect the information of data cards of various companies

To know the price, offers ,plans, speed of various companies data cards

To check the satisfaction of customers of Reliance Netconnect.

To identify the company position among competitors

To determine those factors which persuade customers for use of RCOM

product

To find out which type of schemes retailers prefer and why?

To study the effect of irregular supply on the sale of the product

To identify the Market share of RCOM

To find out the basic problems of retailers

To promote the Reliance netconnect in Allahabad Market

Beside these prior objective there were some other objectives such as to study

whether the retailers have full knowledge of prepaid and postpaid plans of

Reliance Netconnect or not?.Are they also selling the data cards of other

companies, if yes then what are the plans of others or what are the pitfalls?

CHAPTER- 3

RESEARCH METHODOLOGY

A Research Design is the framework or plan for a study which is used as a

guide in collecting and analyzing the data collected. It is the blue print that is

followed in completing the study. The basic objective of research cannot be

attained without a proper research design. It specifies the methods and

procedures for acquiring the information needed to conduct the research

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effectively. It is the overall operational pattern of the project that stipulates what

information needs to be collected, from which sources and by what methods.

RESEARCH PROBLEM

Collection of Data of other companies –Tata indicom, Airtel, Vodafone, idea

& BSNL

Retailers some time gives wrong data

TYPE OF RESEARCH- Descriptive research

SOURCES OF DATA

Primary data (Data collected from the Company outlet, & customers)

Secondary Data

Internet

Retailers

Distributor

Other Trainees (Runner)

METHOD OF DATA COLLECTION

The data collection method was primary in nature.A direct retailer and customer

survey was done through personal contacts.The respondents themselves filled

the questionnaire as per their free and frank responses.The reason for using the

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direct method of interview was the accuracy of personal interview.The filled

questionnaire was later analysed and interpreted to draw conclusions.

MARKET VISITING & SURVEY

APPROACH FOR NEW RETAIL COUNTER

Research Instrument - Questionnaires

Type of Questionnaire - Structured

Sampling Unit - Retailer, customers

Sampling Method - Judgmental

Contact Method - Personal Interview

Analysis of the collected data

After the collection of required data,the statistical data have been analyzed in

tabular form so that it may systematically describe the characteristics of the

variables. The analysed data is then represented by means of pie charts.

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Company profile

ABOUT THE COMPANY COMPANY’S PRODUCT & ITS

FEATURES MARKETING STRATEGIES COMPETITORS GOVT POLICIES TAXATION ASPECT ACHIEVEMENTS MISSION VISSION SHARE MARKET POSITION NATIONAL AND INTERNATIONAL

IMAGE CONCLUSION

“Think big, think fast, think ahead.Ideas are no one’s monopoly.”

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- Dhirubhai H. Ambani

ABOUT THE COMPANY

FOUNDER - Shri Dhirubhai H. Ambani Reliance Communications Limited (formerly Reliance Infocomm) founded by

the late Shri. Dhirubhai H Ambani (1932-2002)in the year 1966 is the flagship

company of the Reliance Anil Dhirubhai Ambani Group .Few men in history

have made as dramatic a contribution to their country’s economic fortunes as

did the founder of Reliance, Shri. Dhirubhai H Ambani. Under Dhirubhai’s

extraordinary vision and leadership, Reliance scripted one of the greatest

growth stories in corporate history anywhere in the world, and went on to

become India’s largest private sector enterprise.

As with all great pioneers, there is more than one unique way of describing the

true genius of Dhirubhai: The corporate visionary, the unmatched strategist, the

proud patriot, the leader of men, the architect of India’s capital markets, the

champion of shareholder interest. But the role Dhirubhai cherished most was

perhaps that of India’s greatest wealth creator. In one lifetime, he built, starting

from the proverbial scratch, India’s largest private sector enterprise.

When Dhirubhai embarked on his first business venture, he had a seed capital of

barely US$ 300 (around Rs 14,000). Over the next three and a half decades, he

converted this fledgling enterprise into a Rs 60,000 crore colossus—an

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achievement which earned Reliance a place on the global Fortune 500 list, the

first ever Indian private company to do so.

His corporate philosophy was short: Think big,think differently,think fast,think

ahead,ideas are no one’s monopoly.

Dhirubhai is widely regarded as the father of India’s capital markets. In 1977,

when Reliance Textile Industries Limited first went public, the Indian stock

market was a place patronised by a small club of elite investors which dabbled

in a handful of stocks .Undaunted, Dhirubhai managed to convince a large

number of first-time retail investors to participate in the unfolding Reliance

story and put their hard-earned money in the Reliance Textile IPO, promising

them, in exchange for their trust, substantial return on their investments.

Dhirubhai was clear that education alone can empower people.A great

communicator himself he communicated to inspire ,guide and

motivate.Dhirubhai knew the power of information and communication and

how it can be harnessed to achieve these goals and to make time and distance

irrelevant.Though rooted the traditional Indian values,Dhirubhai was a

quintessential man-a man of the New Millennium.This was reflected in his

passion for mega sized projects,state of the art technology and high

productivity.

Reliance infocomm is the outcome of the late visionary Dhirubhai Ambani’s

dream to herald a digital revolution in India by bringing affordable means of

information and communication to the doorsteps of india vast population.

Though the company's oil-related operations forms the core of its business, it

has diversified its operations in recent years. After severe differences between

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the founder's two sons, Mukesh and Anil Ambani, the group was divided

between them in 2006.

Reliance communications ltd was incorporated on the 15 th july,2004 under the

companies act 1956 under the name Reliance Infrastructure Developers Pvt ltd

with effect from 25th july 2005 the company was converted into a public limited

company and the word private was deleted from the name of the company.

Subsequently the name of Reliance Infrastructure Developers ltd was changed

to Reliance communication ventures ltd with effect from 3rd August 2005 and

further the name was changed to its present name i.e.Reliance Communication

ltd with effect from 7th june 2006.

Reliance Communications is the flagship company of the Anil Dhirubhai

Ambani Group (ADAG) of companies. Listed on the National Stock Exchange

and the Bombay Stock Exchange, it is India’s leading integrated

telecommunication company with over 35 million customers.Its business

encompasses a complete range of telecom services covering mobile and fixed

line telephony. It includes broadband, national and international long distance

services and data services along with an exhaustive range of value-added

services and applications. Its constant endeavor is to achieve customer delight

by enhancing the productivity of the enterprises and individuals we serve.

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Reliance Communications Limited founded by the late Shri. Dhirubhai H

Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai

Ambani Group. It is India's foremost truly integrated telecommunications

service provider. With a customer base of over 36 million including close to one

million individual overseas retail customers, Reliance Communications ranks

among the top ten Asian Telecom companies. Its corporate clientele includes

600 Indian, 250 multinational corporations and over 200 global carriers and

owns and operates the world's largest next generation, IP enabled connectivity

infrastructure, comprising over 150,000 kilometers of fiber optic cable systems

in India, USA, Europe, Middle East and the Asia Pacific region.

RELIANCE COMMUNICATIONS LIMITED, a company incorporated

under the provisions of the Companies Act, 1956 and

having its registered office situated at H Block,1st

Floor,Dhirubhai Ambani Knowledge City,Navi Mumbai-

400710 India

Chairman’s profile-

Reliance Communications Limited founded by the late Shri. Dhirubhai H.

Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai

Ambani Group. Regarded as one of the foremost corporate leaders of India,

Anil Dhirubhai Ambani is the chairman of all listed companies of Reliance

ADA group namely Reliance communication,Reliance capital,Reliance

energy,and reliance natural resources.

An MBA from the Wharton School of the University of Pennsylvania, Shri

Ambani is credited with pioneering several financial innovations in the Indian

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capital markets. He spearheaded the country’s first forays into overseas capital

markets with international public offerings of global depositary receipts,

convertibles and bonds. Under his chairmanship, the constituent companies of

the Reliance ADA group have raised nearly US$ 3 billion from global financial

markets in a period of less than 15 months.

Anil Ambani: Telecom person of the year 2007

NEW DELHI, INDIA: When the VOICE&DATA jury, comprising eminent

professionals from the telecom field, met in Delhi in June to choose the

Telecom Person of the Year 2007. The jury had to select one from three CEOs,

who had made it to the final list through nominations from the industry and the

initial scrutiny. Among the three, one of the main contenders was a young CEO.

The jury decided that he should come back next year to try and win the coveted

award. The list now had two names-both CEOs of two well-known companies.

The pivotal difference between the two: one is an entrepreneur and the other is

not so popular, as his credit is shared among a number of his big daddies.

Following a five-hour closely held, hotly debated discussion, the name was

announced: Anil Dhirubhai Ambani, chairman of Reliance Communications.

Anil Ambani joined Reliance Industries (currently promoted by his brother

Mukesh Ambani, following their split) in 1983 as co-chief executive officer.

Forbes ranked him number 104 among the World's Richest People in 2006. The

Ambani family faced criticism when it announced its ambitious plans to build a

countrywide telecom network, as its prior expertise lay in commodities-textiles

and petrochemicals-business only.

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Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded by

Shri Dhirubhai H Ambani (1932-2002), ranks among India’s top three private

sector business houses in terms of net worth. The group has business interests

that range from telecommunications (Reliance Communications Limited) to

financial services (Reliance Capital Ltd) and the generation and distribution of

power (Reliance Energy Ltd).

He is currently a member of:-

Wharton Board of Overseers, The Wharton School, USA

Board of Governors, Indian Institute of Management (IIM), Ahmedabad

Board of Governors, Indian Institute of Technology (IIT), Kanpur

Executive Board, Indian School of Business (ISB), Hyderabad

In June 2004, Shri Ambani was elected as an Independent member of the

Rajya Sabha – Upper House, Parliament of India, a position he chose to

resign voluntarily on March 25, 2006.

president of the Dhirubhai Ambani Institute of Information and

Communications Technology, Gandhinagar

Select Awards and Achievements -

Voted ‘the Businessman of the Year’ in a poll conducted by The Times of

India – TNS, December 2006

Voted the ‘Best role model’ among business leaders in the biannual Mood

of the Nation poll conducted by India Today magazine, August 2006

Conferred ‘the CEO of the Year 2004’ in the Platts Global Energy Awards

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Conferred 'The Entrepreneur of the Decade Award' by the Bombay

Management Association, October 2002

Awarded the First Wharton Indian Alumni Award by the Wharton India

Economic Forum (WIEF) in recognition of his contribution to the

establishment of Reliance as a global leader in many of its business areas,

December 2001

Selected by Asiaweek magazine for its list of 'Leaders of the Millennium in

Business and Finance' and was introduced as the only 'new hero' in Business

and Finance from India, June 1999

Other major ada group companies —

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ORGANITIONAL SET UP -

21

Company’s products-

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CHAIRMAN

PRESIDENT(PERSONAL BUSINESS)

PRESIDENT (ENTERPRISES BUSINESS)

PRESIDENT(HOME

BUSINESS)

SENIOR VICE PRESIDENT

VICE PRESIDENT

GENERAL MANAGER

DEPUTY GENERAL MANAGER

ASSISTANT GENERAL MANAGER

SENIOR MANAGER

MANAGER

DEPUTY MANAGER

ASST.MANAGER

MGT TRAINING

Reliance Base Phone Reliance Mobile

Reliance Data Card

Reliance Voucher, E-Recharge

Reliance PCO

Reliance Broad Band

RELIANCE POSTPAIDS FIXED WIRELESS PHONES-

RELIANCE MOBILES -

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C OLOUR HANDSETS -

24

VEDIO CAMERA PHONE-

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BIG TV DTH Service

BLACKBERRY HANDSETS

BlackBerry Pearl 8130 BlackBerry Tour 9630 BlackBerry 8703e

CURRENT NEW HANDSETS MODELS -

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LG 10000LG 10000 CDMACDMA LG 3100LG 3100 CDMACDMA LG 3500LG 3500 CDMACDMA

.Touch screen One touch fm radio Speaker .2mp camera .Reliance M. world plyphonic ringtone .Push mail 6500 Colour display Reliance M. world

LG 3510LG 3510 CDMA CDMA LG 3530LG 3530 CDMACDMA LG 3540LG 3540 CDMA CDMA Speaker Speaker Speaker

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plyphonic ringtone plyphonic ringtone plyphonic ringtone

Reliance mobile world Reliance mobile world Reliance M. world 6500 Colour display 6500 Colour display 6500 Colour display

LG 3600LG 3600 CDMA CDMA LG 3610LG 3610 CDMA CDMA LG 6100LG 6100 CDMACDMA Plyphonic ringtone 6500 Colour display VGA cameraReliance mobile world Reliance mobile world Speaker6500 Colour display plyphonic ringtone FM radioFM radio FM radio hindi sms

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LG 6150 CDMA LG 6200 CDMA LG 6300 CDMA

MP3 Player 1.3MP Camera 2MP camera FM radio FM radio internet browserBluetooth mp3 player MP3 PlayerExp. memory up to 4GB e mail Exp. memory up to 4GB

RELIANCE NETCONNECT USB MODEM

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Huawei EC 1260 Huawei EC 1260 Huawei EC 168 CHuawei EC 168 C

ZTE MG880 ZTE MG880    Huawei EC 121Huawei EC 121    LG LXU 800 LG LXU 800   

Features Uninterrupted high-speed wireless Internet connectivity, across 24000 Uninterrupted high-speed wireless Internet connectivity, across 24000

towns, 6 lakh villages and counting towns, 6 lakh villages and counting

Better surfing speeds, with download speeds up to 144 kbps Better surfing speeds, with download speeds up to 144 kbps

Upto four times faster speeds than dial up.Upto four times faster speeds than dial up.

SMS and voice services.SMS and voice services.

One-time installation of the software without the need to change the dial-One-time installation of the software without the need to change the dial-

up configuration up configuration

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Hassle-free connection Hassle-free connection

Connect instantly (No line busy / waiting tone) Connect instantly (No line busy / waiting tone)

Easy to remember username / password (your phone / card Easy to remember username / password (your phone / card

number). number).

No roaming charges for data connectivity.No roaming charges for data connectivity.

Marketing Strategies

Reliance target the rural India

The main targeted customers of Rim are from rural India. By offering cheap and

light mobile sets Reliance attracts most of the customers Of small villages and

towns.

Offering cheap handsets

Reliance offers cheap and free connections to all customers. The cost for Rs-

700\set and onward.

Free support and services

In every district and big towns rim opens its service centers to provide better

support and services.

Strong logistics and supply chain

Reliance has a strong logistict and supply all over India. In every small town the

potential costumers can easily purchase the rim sets.

Targeting youngsters in metropolitans

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Reliance attracts youngsters by offering colorful handset at lower prices

Marketing mix

Price : low price strategy

Place : maximum outlets and service centres

Product : varities available for various groups

Promotion: various schemes for pre-paid and post-paid

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GOVT. POLICIES

Access to telecommunications is of utmost importance for achievement of the

country's social and economic goals. Availability of affordable and effective

communications for the citizens is at the core of the vision and goal of the

telecom policy

Strive to provide a balance between the provision of universal service to all

uncovered areas, including the rural areas, and the provision of high-level

services capable of meeting the needs of the country’s economy;

Encourage development of telecommunication facilities in remote, hilly and

tribal areas of the country;

Create a modern and efficient telecommunications infrastructure taking

into account the convergence of IT, media, telecom and consumer

electronics and thereby propel India into becoming an IT superpower;

Convert PCO’s, wherever justified, into Public Teleinfo centres having

multimedia capability like ISDN services, remote database access,

government and community information systems etc.

Transform in a time bound manner, the telecommunications sector to a

greater competitive environment in both urban and rural areas providing

equal opportunities and level playing field for all players;

Strengthen research and development efforts in the country and provide an

impetus to build world-class manufacturing capabilities

Achieve efficiency and transparency in spectrum management

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Protect the defence & security interests of the country

Enable Indian Telecom Companies to become truly global players

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COMPETITORS OF RELIANCE COMMUNICATIONS

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Achievements

2007

January 10 Reliance Communications adds a record 1.4 million subscribers in December06January 18 Say Hello on Reliance ‘Simply 2030’January 30 Reliance joins Lenovo and Intel for "Internet on the Move"February2 Reliance Communications’ market capitalization tops Rs 1 lakh crore ( 1 trillion rupees or 24.39 billion US dollars) on Bombay Stock ExchangeFebruary 16 Reliance Communications offers best value on roamingMarch 23 Govt’s Rural Telephone Scheme(RDEL)through Reliance Communications successfully closes by March 31,2007April 6 Reliance Communications acquires 1.2 million subscribers in March 2007. May 2 A Classic Bonanza – Reliance Communications unveils handsets @ Rs 777 May 10 Reliance sets a new record, one million Classic handsets sold in just one week May 14 Reliance Communications launches Classic Color Bonanza - Color handsets @ Rs 1234June 6 Reliance Communications adds 1.4 million new mobile subscribers in May2007June 6 Reliance Classic' Makes Music - FM Radio Phones Launched at just Rs.1888

2006

January01Reliance Infocomm launches "One Nation, One Tariff" to enable Reliance India Mobile prepaid users to call anywhere in India at Re one per minute.

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March06Reliance Communications Ventures Ltd.India's leading integrated telecommunications company, a member of the Reliance – ADA group, lists on the Bombay Stock Exchange and National Stock Exchange. June22Reliance Communications ties up with Disney to offer on Reliance Mobile World India's first 3D animation on mobile.November 17 Reliance Communications launches Free Group Term Life Cover for its CDMA subscribersDecember 28 Reliance Communications’ FLAG Telecom announces FLAG Next Gen to cover 60 countries

2005

January 04Reliance introduces first e-recharge facility in CDMA in India.

January 24Reliance India Mobile announces mega rural plan to cover 4 lakh villages and 65 crore Indians by December 2005.

June 26Anil Ambani appointed Chairman of Reliance Infocomm

July 30Air Deccan and Reliance Web World join hands to offer air ticket booking facility at Reliance Web World.

August18Reliance Infocomm rolls out international roaming facility across several countries to become the first Indian CDMA operator to offer its customers such a service.

September21Apollo Hospital and Reliance Infocomm join hands to provide top class healthcare service to millions of Indians in over a hundred Indian cities.

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December 12Reliance Infocomm and China Telecom sign agreement for telecom services to provide direct telecommunication service, including a global hubbing service, to subscribers in the two countries.

2004January 12International wholesale telecommunications service provider, FLAG Telecom amalgamates with Reliance Gateway, a wholly owned subsidiary of Reliance Infocomm

February 9Launches RIM Prepaid with attractive offer - For Rs 3500 get a Motorola C131 mobile phone and Rs 3240 worth of re- charge vouchers instantly and stay connected for 1 year

February 17Reliance subsidiary Flag Telecom announces FALCON Project - a major new Middle East Loop Terabits Submarine Cable System with links to Egypt and Hong Kong via India

June 8Reliance Infocomm introduces World Card - a Prepaid International calling card for affordable and convenient ISD calls from India.August 5launches the first regional Customer Contact Centre in Chennai

2003

February 14Launches Reliance Web World in top 16 citiesMarch 31Launches International Long Distance ServicesApril 25Introduces colour handsetsMay 1Launches Reliance India Mobile Service commercially in top 92 cities with one million customers.June 10Launches India's first wireless Point of Sale (POS)

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July 3Launches R Connect Internet connection cableAug 26Introduces Reliance India Phone Fixed Wireless Phone and TerminalOctober 6Launches integrated broadband centre at Reliance Web World, Bangalore

October 30Reliance becomes India's largest mobile service provider within 7 months of commercial launchNovember 3Customer base touches 5 millionNovember 16Launches National Roaming

2002

February 25Obtains International Long Distance License from Govt. of India

December 22Commissions 1st Optic Fibre Backbone ring

December 24Establishes 1st Point of Interconnect (POI) in New Delhi

2001May 10Optic fibre laying process commences in Gujarat, Andhra Pradesh & Maharashtra

2000

"Make a phone call cheaper than a postcard and you will usher in a revolutionary transformation in the lives of millions of Indians" - Dhirubhai Ambani

1999The Reality, November 15 Reliance Infocomm begins Project Planning

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MISSION OF RELIANCE COMMUNICATIONS

Excellence in Communication initiatives

To attain global best practices and become a world-class communication

service provider – guided by its purpose to move towards greater degree

of sophistication and maturity.

To work with vigour, dedication and innovation to achieve excellence in

service, quality, reliability, safety and customer care as the ultimate goal.

To earn the trust and confidence of all stakeholders, exceeding their

expectations and make the Company a respected household name.

To consistently achieve high growth with the highest levels of

productivity.

To be a technology driven, efficient and financially sound organization.

To contribute towards community development and nation building.

To be a responsible corporate citizen nurturing human values and concern

for society, the environment and above all, the people.

To promote a work culture that fosters individual growth, team spirit and

creativity to overcome challenges and attain goals.

To encourage ideas, talent and value systems.

41

To uphold the guiding principles of trust, integrity and transparency in all

aspects of interactions and dealings.

VISION OF RELIANCE COMMUNICATIONS

“We will leverage our strengths to execute complex global-scale projects

to facilitate leading-edge information and communication services

affordable to all individual consumers and businesses in India.

We will offer unparalleled value to create customer delight and enhance

business productivity.

We will also generate value for our capabilities beyond Indian borders

and enable millions of India's knowledge workers to deliver their services

globally.”

National and International Image

Reliance Industries ltd has entered in the list of Forbes International 500

Companies.Reliance Industries ltd is the first private sector company from india

to feature in this list.The term international companies denotes the biggest

foreign companies outside USA in terms of revenues.From India only four

companies made it to the Forbes list.Of these three are from the public sector

(Indian Oil Corporation, Bharat petroleum, and State Bank of India group) and

42

one is from the private sector –Reliance Industries ltd.Reliance Industries is the

India’s largest private sector company in terms of profits.Reliance

Communications (formerly Reliance Communications Ventures) is one of

India's largest providers of integrated communications services. Today,

Reliance Communications is revolutionizing the way India communicates and

networks, truly bringing about a new way of life.

&

Of

43

Introduction

Growing businesses in all segments, necessity to access emails and corporate

applications during urgent business trips and the urge for some entertainment

while on the move are some drivers increasing the demand for data card usage.

Apart from these factors, as the name of Tata Indicom's data card,'Plug 2 Surf',

suggests,ease of use with plug and play factor is also a driver for growth.

My project guide Mr. Ahmad Asif, Cluster data card lead, Reliance

Communications Allahabad, says that “Faster surfing and

higher download speeds, convenience of surfing the Internet

while on the move, simple to use, and affordable tariffs are

among the key reasons for the data card growth, in both the

laptop and desktop segments. As the data card growth

increases, speed evolves and prices come down, affordability

will go up and more users can begin to think of data card as an

affordable solution”.

44

Wireline broadband connections are yet to penetrate the vast semi-urban and

rural parts of the country where entrepreneurs, officials, students, etc have the

need to surf the Internet for various purposes. Though the laptop penetration in

these areas has not made a significant mark, desktop penetration is

comparatively more.With data cards offering convenient access to the Internet,

a number of companies have started to tie up with service providers to avail

bulk network connections for their employees on the go and allow them to

utilize their time during business travels. Since data cards can be used with

desktop also, it cuts down the office infrastructure costs as well. With the data

card segment witnessing steady growth, affordability will go up, which, in turn,

will drive growth. And growth of mobile telephony in India has created users

with specific needs like m-commerce that require wireless Internet, driving the

wireless data card growth.

Once the concept of mobile wallet and its applications hit the market in India

in the near future, the wireless data card segment is also expected to witness an

exponential growth.Apart from this, Internet charges in costly hotels are very

high. With the availability of data cards and USB modems, frequent business

travelers who stay in costly star hotels can access the Internet and corporate

applications on their laptops and avoid using the Internet facility at hotels,

saving on high Internet charges.

People wants to stay connected anytime, anywhere-whether on a train or bus,

in a hotel or conference hall, within India or abroad. Meeting this need of

business travelers are data cards and USB modems that have become the

preferred solution, even before wireless mobile broadband is introduced in the

45

country. At present, there are many data cards, USB modems, and

Internetenabled mobile phones available in the Indian market.

In this already competitive market, it becomes essential for Internet data card

players to understand the different factors that affect people using the Internet

data card as a new wireless device for internet connection There are many

benefits that attract people to choose internet data card for access to the internet

as convenience, time saving, wireless connectivity and possibly affordable

however, many people are often hold back as fear of low speed, high usage

charges and using issues in relation to internet data card usage.

About the project

( Market survey on data cards and promotion of Reliance

Netconnect data card )

5th May 2010 was my first day of summer training in Reliance communications

in Allahabad , I met to Mr.Ahmad Asif sir, who guides me in summer training.

Through him I got all the information about the Allahabad market and knew

that how they work and how increase the goodwill of Reliance Communication.

They give the regular information about current scheme & plan.Second day he

46

told me to conduct a market survey on data cards .The basic purpose behind the

market survey was to know how many companies data cards are available in the

Allahabad market and collect all the information about those data cards and

check satisfaction of customers of reliance netconnect .He said go to the market

and meet different retailers and also visit the different companies outlet to

collect the information about data cards. For this I had to go to different

Retailers and find out the information about data cards of different

companies in Allahabad market. In today time there is a big competition

between telecom companies. All are providing better services for satisfaction of

the customer and good feed back of customers. Whether the customers of

Reliance Netconnect are satisfied or not?.Are they facing any problem in using

Reliance data cards and their problems being solved? There were several

questions in my mind before going for the survey.Infact this was not a simple

job,as there were some implications on the way.I have completed my project in

three phases .The objective of each phases is highlighted as-

Phase I – Market survey on data cards

Objective -

47

To know how many companies data cards are available in Allahabad

market.

To collect the information about price,plans,speed,offers of different

companies data cards.

Phase II – Market survey on data cards

Objective -

To check the satisfaction of customers of Reliance Netconnect.

To understand the requirements of individual & the corporate clients

Phase III –

Promotion of Reliance Netconnect data card in Allahabad market.

48

Phase I-

Collection of information about data cards of

different companies

For collection of information about data cards of different companies I had to

go to different retailers and different telecom companies outletsAfter meeting

many retailers and visiting different telecom companies outlets in Allahabad

market, to know about price ,plans, speed, connectivity, features, availability

of data cards,the informations I have collected is given below. The whole task

was manual and interactive, giving me a chance to have a word with the

different retailers.

Companies whose data cards are available in the

Allahabad Market-

Reliance

Tata Indicom

Idea

BSNL

49

Airtel

Vodafone

Idea Cellular has launched the new Net Setter EG612 USB Modem (usable with

both desktops & Laptops) with data, & SMS facility. It is a conveniently slim &

stylish solution for internet access on the move. USB modem is a dedicated data

access (GPRS) device to be used with desktops / laptops for wireless internet

(GPRS) access.Its data card is available in the Allahabad Market

Key Features of 3G NetSetter

High-speed up to 3.6 Mbps EDGE enable

Plug & Play function (No CD Installation required)

Works on both Laptops & desktops

SIM-lock function

SMS services allowed (Group SMS to max 10 people)

It allows you to track your daily/monthly/yearly usage (prepaid balance)

GSM/GPRS/EDGE 850 MHz/900 MHz/1800 MHz/1900 MHz

Multiple operating systems, such as Windows 2000, XP, Vista

50

(Free 1 month unlimited downloading)

Tariff Plan s -

Prepaid

Tariff Plan

Recharge Amount

Validity (days)

Usage

Net Value 699

Rs. 699

30 Unlimited

Net Value 369

Rs. 369

15 Unlimited

Net Value 188

Rs. 188

7 Unlimited

Net Value 399

Rs.399

30 1 GB

51

Now at only Rs. 1999/-

Now at only Rs. 1999/-

Net Value 250

Rs. 250

30 512 MB

Postpaid

Tariff Plan

Monthly Rental (Rs)

Free Usage

Usage charges beyond free usage

Special offer (for first 3 bill cycles)

Net Setter 299

299 512 MB

Rs.2/MB

Free use 1GB

Net Setter 399

399 1 GB Rs.2/MB

Free use 2GB

Net Setter 599

599 Unlimited

NA --

* Rs.500 security for Postpaid connection *50% rental free for 1 st three months

52

Tata photon whiz USB modem brings speeds up to 153 kbps.This device

function as a wirless network ,mobile phone and modem.Simply plug it and

start surfing. Using CDMA 1x technology, Tata-Indicom data cards offer

wireless internet access. The recently launched Plug 2 Surf Whiz fits into a

standard USB port available in most desktops and laptops.

Key Features-

Plug n play

Quick and easy installation process with no CD requirement

Speed up to 153 kbps

Voice and sms enabled

Compitable with PC and laptop

CDMA 1x technology

Multiple operating systems, such as Windows 2000, XP, Vista

53

TATA

Photon Whiz

Now @ Rs. 1499/-

Now @ Rs. 1499/-

Tariff Plans

Prepaid- Time Based

Plan Name

Highlight

Fixed charges

Free usage

Additional usage

Budget 150

Lowest rental

Rs. 150/ month

300 min. 50p/min

Value 325 Free 1 hr./day

Rs. 325/ month

1800 min.8am-12am: 50p/min

12am-8am: 25/min

Value 525 Free 2 hr./day

Rs. 525/ month

3600 min.8am-12am: 50p/min

12am-8am: 25/min

Night 400 Night unlimited

Rs. 400/ month

Unlimited from 11pm-7am

7am-11pm: 50p/min

Data Based

ME unlimited

Unlimited usage

Rs. 799/ month

Unlimited NA

Rs.2/MB

ME economy

Always on Rs. 500/ month

1GB Rs.2/MB

ME jumbo For heavy users

Rs. 650/ month

1.5 GB --

Postpaid Time Based

Plan Name

Subscription period (months)

Rental (Rs)

Free monthly usage

Additional usage

Value 325 12 3311 30 hrs8am-12am:

54

50p/min

12am-8am: 25/min

Value 525 12 4811 60 hrs8am-12am: 50p/min

12am-8am: 25/min

Unlimited plan

Plan 799* 6 5288 unlimited

Rs 2/Mb above 20 GB

55

Reliance Netconnect 1x gives you the freedom of mobile surfing anywhere inReliance Netconnect 1x gives you the freedom of mobile surfing anywhere in

the country. Slip the Reliance Netconnect Data Card into your laptop and you'rethe country. Slip the Reliance Netconnect Data Card into your laptop and you're

ready to go.ready to go. This pocket-size wonder packs quite a punch — it works both as a This pocket-size wonder packs quite a punch — it works both as a

modem and a mobile phone, so you can surf at high speeds as well as make andmodem and a mobile phone, so you can surf at high speeds as well as make and

receive calls and SMSes from your laptop. receive calls and SMSes from your laptop.

Key Features-

Uninterrupted high-speed wireless Internet connectivity, across 24000 Uninterrupted high-speed wireless Internet connectivity, across 24000

towns, 6 lakh villages and counting towns, 6 lakh villages and counting

Better surfing speeds, with download speeds up to 144 kbps Better surfing speeds, with download speeds up to 144 kbps

Upto four times faster speeds than dial up.Upto four times faster speeds than dial up.

SMS and voice services.SMS and voice services.

One-time installation of the software without the need to change the dial-upOne-time installation of the software without the need to change the dial-up

configuration configuration

Hassle-free connection Hassle-free connection

Connect instantly (No line busy / waiting tone) Connect instantly (No line busy / waiting tone)

Easy to remember username / password (your phone / card number). Easy to remember username / password (your phone / card number).

No roaming charges for data connectivity.No roaming charges for data connectivity.

56

Tariff Plans

Prepaid-

5 Hour 5 Hour PackPack

10 Hour 10 Hour PackPack

25 Hour 25 Hour PackPack

Unlimited pack

Prepaid Data Prepaid Data RCV RCV ( in Rs. Including ( in Rs. Including taxes)taxes)

111 202 404 801

Validity (in Validity (in Days)Days)

30 30 30 30

Free Local Free Local SMSSMS

50 100 300 300

Minutes of usage Minutes of usage (If entire usage is (If entire usage is in Peak Hours) in Peak Hours) 6 6 AM to 10 PMAM to 10 PM

300 600 1500 unlimited

Minutes of usage Minutes of usage (If entire usage is (If entire usage is in Off Peak Hours)in Off Peak Hours)

10 PM to 6 AM10 PM to 6 AM

600 1200 3000 unlimited

Postpaid-

Tariff Monthly Free Usage

57

Now @ Rs. 1499/-

Now @ Rs. 1499/-

plan rental Rs. usage charges beyond free usage

Swift 30 300 15 hrs.day,30 hrs.night

50p/min

Swift 40+

400 40 hrs.day,40 hrs.night

50p/min

Freedom @ night

400 Night unlimited

50p/min

Freedom 650 1GB/month Rs.2/MB

Platinum 20 GB

799 20GB/month Rs.2/MB

Platinum 1500 unlimited

*Night hours 10 pm to 6am

58

1499

Hi Speed 1X

Get lighting fast wireless internet access ,anytime anywhere with BSNL 3G data

card.BSNL data card offers postpaid as well as prepaid plans. Its latest data card

model MMX 300G is supplied by Micromax Informatics Ltd.

Key Features –

High speed 3G USB modem

speed up to 3.6 Mbps

USB 2.0 full speed

Plug n play –auto install software

SMS and PHB support

Automatic network selection

T flash memory reader (up to 2GB)

Compitable with windows 2000/XP/Vista

59

Tariff Plans

Prepaid-

Plan MBV MBV MBV MBV MBV

Price (service tax

extra)

250 400 650 1000 3001

Free data use in

GB

0.30 1.00 2.00 5.00 UNLIMITED

Validity 30 30 30 30 30

Data charges/MB 2.0 2.0 2.0 2.0 --

*Pack 274 - 1 month unlimited

60

Rs.3500 (with normal sim) Rs.3300 (with 3G sim)

With the Airtel Data Card, you have the freedom to access the internet anytime,

anywhere across the Pan Indian Airtel Network. The Airtel Data Card, which is

EDGE and GPRS enabled, has the features of a SIM card, which enables you to

send and receive SMS. What's more is that the Airtel Data Card is much faster

than a GPRS connection and is compatible with Windows 2000/XP/XP

Tablet/XP Pro & Mac operating systems. The latest model is the “MMX 200G”

USB modem, supplied by Micromax Informatics Ltd.

Key Features

High speed internet connectivity

High speed 3G USB modem

speed up to 3.6 Mbps

USB 2.0 full speed

Plug n play –auto install software

SMS and PHB support

61

micromax 3G USB modem

Tariff Plans

Prepaid-

Sim Base

plan usage validity

Rental 98 2GB 30 days

Rental 450 Unlimited 30 days

Postpaid

Additional

62

Now @ Rs.3490/

Plan usage validity data usage/MB

Rs.350

500MB

30 days

Rs.0.10p/10kb

Rs.599

1 GB free

30 days

Rs.5

Rs.999

unlimited

30 days

Rs.3

63

Vodafone Mobile Connect 3G USB Stick

Now you can make the most of a mobile internet connection for your laptop or

desktop. With the Vodafone Mobile Connect 3G USB Stick you can work from

anywhere with real-time access to information. Without any installation hassles.

Just plug it into your laptop and get connected to the internet and even your

company server, at a speed that's faster than your traditional dial up connection.

Key Features-

Gets you high-speed connectivity to the internet through the Vodafone

EDGE network.

Is easy to install – just plug in and you are ready, no CDs required.

Gives 3G Broadband speeds when you travel abroad. Saves you from high internet charges on your hotel bills.

Supports SMS

Supports Micro SD card upto 4 GB.

64

Now @ Rs. 2439/

Tariff Plans

Prepaid- Not comes

Postpaid-

Monthly

rental (Rs.)

499 699 899

Free data 500

MB

1GB UNLIMITED

(30 days)

Usage charge 5P/10K

B

5P/10KB UNLIMITED

(30 days)

Monthly rental+10.3% tax

Security charges- Rs.500 for postpaid

1 year rental free,after 1 year Rs.1199 per

year will be charge.

These are the information about various companies data cards

currently available in the Allahabad market. Different locations

in Allahabad that I have selected for collecting these

informations are-

Civil line

Katra

65

Allapur

Teliyarganj

Prayag

Chawk

Elgin road

Kardju road

Phase II –

To check the satisfaction of customers of Reliance

Netconnect data cards

This task was based on survey method,the research method that was used

for collecting information about customer satisfaction was a well defined

questionnaire.The questionnaire is an important part of any

survey.Without a suitable questionnaire one can not think to gather the

required information.Preplanning is sine-quenon of any kind of

survey.There must be some preliminary preparation.First and foremost I

had required the data of users of reliance netconnect data cards,I ask to

Asif sir and he give the list of Reliance data card users to me.Finally ,I

66

framed the questionnaire consisting of relevant questions in sequence.The

one thing I specially cared in the preparation of the questionnaire is the

language.I used simple words and easy sentences to be fairly

understood.Since it was a customer survey hence there were certain

uncontrollable factors which can not be neglected nor manipulated hence

there effect may have creeped in to my study .Following were the

limitations,which this project may process-

Due to limitation of time,sample size was limited.

Many customers were not willing to answer the question

Some refused to cooperate at all.

Some respondents were biased

Questionnaire

Name-

Contact no-

Address –

1. Which service of Reliance data card you are using now days?

(a) Prepaid (b) No

2.Please rate the Reliance data card’s services.

(a) Best (b) good (c) average (d) poor

67

3.Price of Reliance Netconnect

(a) Fully satisfied (b) satisfied (c) dissatisfied (d) fully dissatisfied

4.Speed of Reliance Netconnect data card

(a) Fully satisfied (b) satisfied (c) dissatisfied (d) fully dissatisfied

5.Tariff plans of Reliance Netconnect.

(a) Fully satisfied (b) satisfied (c) dissatisfied (d) fully dissatisfied

6.Are you satisfied with Reliance network?

(a) Fully satisfied (b) satisfied (c) dissatisfied (d) fully dissatisfied

7.Issue resolution regarding the problems in Reliance netconnect

(a) Fully satisfied (b) satisfied (c) dissatisfied (d) fully dissatisfied

8.Does Reliance communicate all the new offers of data card?

(a) Yes (b) No

9.Over all satisfaction with reliance netconnect data card

(a) Fully satisfied (b) satisfied (c) dissatisfied (d) fully dissatisfied

10.Any suggestion ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………….

Thank you68

69

Data analysis and interpretation

Q.1- Which service of Reliance data card you are using?/

Interpretation-

During the survey, I found that most of the people are using

prepaid service of Reliance data card.The above given data

shows that 56% customers of Reliance data card are using

70

Service Respondents

%

Prepaid 56 56%

Postpaid 44 44%

prepaid service and other 44% customers are using postpaid

service of Reliance data card.

Q.2.What about Reliance Netconnect data card services?

Scale Respondents

%

Best 26 26 %

good 52 52 %

Average 14 14 %

Poor 8 8 %

71

Interpretation-

According to collected data it was found that 52% customers says

best,26% customers says good,14% customers says average and 8%

customers says poor to services of reliance data card.Most of the users of

Reliance data card are satisfied with services of reliance data card.

Q.3- Price of Reliance Netconnet data card

Scale Respondents

%

Fully satisfied 32 32

Satisfied 55 55

Dissatisfied 9 9

Fully dissatisfied 4 4

72

Interpretation-

Data collected during the survey reveals that only 32% customers are fully satisfied with price of Reliance netconnect data card and 55% customers are satisfied with its price they said its price is cheaper than other data cards,but 9%customers are not satisfied with reliance data card prices and 8% customers are fully dissatisfied with its price.

Q4. Speed of Reliance Netconnect data card

Scale Respondents

%

Fully satisfied 26 26 %

Satisfied 58 58 %

Dissatisfied 10 10 %

73

Fully dissatisfied

6 6 %

Interpretation-

The above pie chart shows that only 26% users are fully satisfied with

speed of Reliance data card, most of the users of Reliance data are

satisfied with its speed and 10% user are dissatisfied and 6% users are

fully dissatisfied

74

Q.5-Tariff plans of Reliance Netconnect data card

Scale Respondents

%

Fully satisfied 27 27

Satisfied 42 42

Dissatisfied 32 32

Fully Dissatisfied 0 0

Interpretation-

75

During the survey I found that only 27% users are fully satisfied with

tariff plans of Reliance data card,42% are satisfied but 32% user are fully

dissatisfied with its tariff plans,they says unlimited plan of prepaid is

costly than other companies data card.

Q.6-Are you satisfied with Reliance network?

Scale Respondents

%

Fully satisfied 62 62

Satisfied 26 26

Dissatisfied 10 10

Fully Dissatisfied 2 2

76

Interpretation-

The above pie chart shows that 62% users are fully satisfied with

Reliance network,26% are also satisfied but 10% are dissatisfied and 2%

users are fully dissatisfied with Reliance Network.

Q.7.Issue resolution regarding the problems in Reliance netconnect

Scale Respondents

%

Fully satisfied 32 32

Satisfied 48 48

77

Dissatisfied 12 12

Fully Dissatisfied 8 8

Interpretation-

32% users are fully satisfied with resolution of any issue regarding data

card,48% are also satisfied but 12% users of Reliance data card are not

satisfied they says company does not solve the problem quickly and 8%

users are fully dissatisfied.

Q8.Does Reliance communicate all the new offers of data card?

78

Scale Respondents

%

Yes 67 67%

No 33 33%

Interpretation-

According to data collected during the survey it is found that only 67%

users of reliance data card says that yes company communicate all the

new offers of data card but 33% users of data card says that company

does not communicate any new offer to them.

Q.9-Overall satisfaction with Reliance Netconnect data card

79

Scale Respondents

%

Fully satisfied 70 70

Satisfied 20 20

Dissatisfied 10 10

Fully Dissatisfied 0 0

Interpretation-

The above pie chart shows that 70% users are fully satisfied with

Reliance netconnect data card,20% are also satisfied but 10% are

80

dissatisfied and and no one is fully dissatisfied with Reliance Netconnect

data card.

81

10.Suggestion by the customers of Reliance Netconnect data card

Performance appraisals help in increasing sales hence cunduct

surveys from time to time to get feedback from the customers

The complaints of the customers should be handled immediately as

it affect sales and also destroy brand image

Customer care should be more active and should be fully equipped

with the all relevant information

Physical verification of the customers should be necessary

Introduced some low tariff plans for both prepaid and postpaid.

82

Phase III-

Promotion of Reliance netconnect data card in Allahabad

83

Product promotion is a very complex process. Prior to doing any promotion,

you have to know your product, your competitors, and your target market.

Knowing these will enable you to determine the most appropriate marketing

84

plan. I think its also important that as well as showing that your product is up

to standard with the competition, you make it very obvious and exciting what

is different about your product A successful product or service means nothing

unless the benefit of such a service can be communicated clearly to the target

market. An organisations promotional strategy can consist of:

Sales are the lifeblood of a business, without sales there would be no business in

the first place; therefore it is very important that if a business wants to succeed,

it should have a sales promotion strategy in mind. The primary objective of a

sales promotion is to improve a company's sales by predicting and modifying

your target customer's purchasing behavior and patterns. Sales promotion is

very important as it not only helps to boost sales but it also helps a business to

draw new customers while at the same time retaining older ones.

In the third phase of my training I got opportunity to promote the Reliance

Netconnect data card in Allahabad market the target for opening new retail

outlets in the whole area that comes under in Mr. Asif sir. For promotion I had

to go to different retailers shop and tell them prepaid and postpaid plans and

other offers of Reliance Netconnect data card and also tell them how Reliance

data card is having better plans ,speed connectivity ,features than other

85

149

High speed 1x

companies data card .I have visited many areas like Katra, Teliyarganj,

Karnelganj, Prayag. Chawk. Civil line ,Elgin road, Allapur, Pratapgarh,

Mutthiganj,Bai ka baag etc in Allahabad market and go to each and every

retailers shop to tell them about Reliance data card.I have also visited Transport

nagar and went different transport offices to promote and placement of

Reliance data card .Truly it was a very intresting job because it gave me a

ooportunity to meet different retailers and customers.Indirectly I have learned

how to sell a product ,this job develops selling skills in me. It was my

marketing visiting for the 30 days which was the great experienced work for

me. In this period I learnt some kinds of idea for increasing the sale, also I got

familiarized with those problems which generally come in the market for selling

purpose.

For Opening of new retail outlet for Reliance data card I have to convenience

the retailers for the placement of Reliance netconnect data card at their shop.It

made me happy when I opened 4 new retail outlet just in one day.When I

communicate the profit amount which retailer can earn by selling Reliance data

card they happily agree to place the Reliance data card at their shop.For opening

and promotion of Reliance data card , I moved all around the area which comes

under in Mr. Asif sir. I was having the different kinds of plans and schemes

through which I could make the new retail outlets.For postpaid connection of

Reliance data card I have also generate the prospect of data card,for this I have

also visited Civil line because many of the companies offices ,institutes and big

shops are situated in Civil line and we get a good response,I generate many

prospects for Reliance data cards.I also visited Indira Bhawn ,one of the famous

building for IT outlets,Govt offices and I met many people at this place and tell

them the features, plans of Reliance data card. .Before ending my training I

opened Many retail outlets and generate many prospects of data card by

86

promoting Reliance Netconnect data card. It was the good achievement for me

and according to Mr. Asif sir it was the much appreciated work which was done

by me.

Sales promotion is one of the four aspects of promotional mix.Sales

promotions are non-personal promotional efforts that are designed to have an

immediate impact on sales. Media and non-media marketing communications

are employed for a pre-determined limited time to increase consumer demand,

stimulate market demand or improve product availability.

87

Sales promotions can be directed at the customer, sales staff, or distribution

channel members (such as retailers). Sales promotions targeted at the consumer

are called consumer sales promotions. Sales promotions targeted at retailers

and wholesale are called trade sales promotions. Some sale promotions,

particularly ones with unusual methods, are considered gimmick by many. I

have distributed the pamplates, door to door or company to company selling.

PROMOTION THROUGH THE CANOPY – In the third phase of my training I have promoted the Reliance netconnect data

card through canopy.During the 7 days period of canopy we have to only

analyze the response of customer upon this offer. After that for the selling of

data card we have to provide this offer in the main location of city or in the

crowded area like opposite side of Big Bazaar, civil line etc, I got the target for

creating awareness about reliance data cards postpaid and prepaid plans and

generate prospects for Reliance data card.I got very good response from the

customer and I generate more than 40 prospects for data card in a single canopy.

That was also my good achievement and I knew how to sale and provide service

with product to customer

88

FULL NAME OF SOME KINDS OF SERVICES

LTV – Life Time Validity

CAF – Customer Application form

GSK – Get started Kit

FWP – Fix Wireless Phone

STV – Special Tariff voucher

OTAF – Over the Air Fulfillment

FRC – First Recharge Coupon

GSM – Global System of Mobility

CDMA – Code Dual Module Assessment

CHAPTER- 7

CONCLUSION

Reliance communication is a very big brand name and I am very thankful to

the Reliance people to help me in completing my project in Reliance

communication. Reliance communication provides me the good opportunities

89

to make my skills stronger in marketing. I am also very thankful to my project

guide Mr. Asif for giving me his useful guidelines and important time.

While doing this project I have talked with many people and came to know

about the market and I learnt that how the companies’ works and what they

have to do for retaining there position in the market.Reliance Communications

has trained me to face the challenges whatever in the market.

As RELIANCE COMMUNICATION is a telecom company the

project was totally a marketing project hence it helped me to

practically understand the telecommunication services.The company

helped to understand various schemes.

The company also helped me to understand every step of their

competitors in the market

During the survey it is observed that what are the real problems faced by the customer.

Meeting different people in various segments, interviewing with

corporate and actual users helped me to learn the basics of telecom

industry.

During the survey I came to know the real competition between the

major players of telecom industry. It helped me to understand the

future of telecom industry with its opportunities and threats.

CHAPTER- 8

Suggestions

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After completing my work of analyzing and creating customers for , Data

cards of Reliance communication I want to recommend some important

facts to the company about its products.

Company should come with some good and effective plans to

make the customer satisfied.

Company should move towards the good customer relations so

company should plan for the customer relationship management.

Sales Executives are not getting proper guidance and support from

the seniors because of heavy workload on them so there is a need

to manage workload so managing manpower is also a big task to

do.

Majority of respondents complain about the after sales services

like billings, and interruption in the network so the quality of after

sales services should be improved.

Customer care services are very poor company should improve

that part also.

Device installation and registration on site should be easier to

work so that customers need not to give more papers at the time of

purchasing a new connection.

Reliance Communication should make such strategies which suits

the company’s name and brand. Reliance Communication is

already having a good brand image.

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