Promoting Your Construction

Business Abroad

By Byrne & O’Neill LLP

Create a list of possible destinations

• Consider all factors, such as construction cost, profitability, political stability and the availability of a workforce!

• Will help you recognize the most rewarding places to focus your attention

Set up new offices in these destinations

• Should be administrative!• A staff should be made up of

locals that understand the area and people with construction experience in that specific location!

• Allows your company to familiarize itself with the local culture, paving the way for location-sensitive marketing

Show off your construction portfolio

• A diverse portfolio will lead to an increased chance of getting projects !

• If your company has a diverse set of skills, you don’t want to be pigeonholed

Tweak your online presence so it emphasizes an international

focus

• Most companies without an international focus have websites highlighting this fact!

• If you’re promoting your business to an overseas market, your website should feature international content such as projects completed overseas, contact info for international clients and even reference events in your target markets abroad