PROMOTING YOUR WEBSITE

THROUGH SEARCH ENGINE

SEARCH ENGINE OPTIMIZATION

CONTENT

1. SEARCH ENGINE OPTIMIZATION2. EXAMPLES OF SEARCH ENGINE3. OBJECTIVES OF SEO4. IMPORTANCE OF SEO5. BENEFITS OF SEO6. DIGITAL MARKETING VS TRADITIONAL

MARKETING

SEARCH ENGINE OTIMIZATION (SEO)

DEFINITION

SEO is an outsourcing technique by which you can introduce, admit, index your site to the search engine(Google, Yahoo) without any cost.

The process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible.

The process of modifying a website to increase its ranking in organic / crawler-based listings of search engines.

EXAMPLES OF SEARCH ENGINE

OBJECTIVES OF SEO

To reach your site to the interested parties. To increase the popularity of your site. To increase the visitors of your site. SEO works as a platform to earn money in online. SEO creates a strong foundation to live in huge competition etc.

IMPORTANCE OF SEO

90% online user uses search engine to find products and information.

Your website will constantly feature on page one of the search results for terms that best describe your business.

Natural search receives 250% more traffic than paid search.

1st page of SE result get at least 80% clicks. If your website is not found within top 30 result

(page 1, 2 and 3) no one will find it.Cost-effective advertising.

BENEFITS OF SEO

Improve SEO RankingsBrand AwarenessLow Cost & High Value Traffic GeneratorIncrease RevenueFundability

DIGITAL MARKETING VERSUS TRADITIONAL MARKETING

Reduced CostEverything Is MeasurableBrand Engagement Real-Time ResultsLong-Term ExposureProduct Information

THE END

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