promoting paper values · ¾industry listening to external issues ¾external audiences are...
TRANSCRIPT
Promoting Paper Values
Teresa PresasCEPI
Photo ADG, CEPI team people, Board with Verheugen
A different world
The global consumer
Energy prices/ security
Food Supply/prices
DemographicsInnovation
Transport
Sustainability
Biorefineries
Urbanization
Globalization
Renewable
Technology
Geopolitics
Global recession
New business models
Land use/ availability
Low Carbon
China
Sustainable ForestManagement
Biofuels
Financial systemKnowledge
mobility
Biochemicals LiteracyEmedia
Recycling
FiberResources
Climate Change
Water
A world that also has continuityA world based on interconnectionsA world of transforming technologiesA world of misconsumptionA world of values
We are in a different world...
•…of transforming technologies•…based on interconnections•…asking for sustainability•… of scarcity of resources•… in need of innovation•… led by a global consumer•A bio world•A e.world•… of misconsumption•… of continuity
•A world of values
Imagine….
Stable energy costsMore wood comes out of the forestIncreased collection of recovered paper at good qualityCarbon neutral paperZero emissions operationsBiorefineries deliver pulp, biochemicals, bioenergy50% new products on the marketChina buying paper from EuropePaper prices up by 50%Investors promote the performance of our industryConsumers suffer from internet fatigueLCA established e-media not environmentally better than printed media Young people rushing to apply to jobs in paper companiesFormer paper CEO is president of the EU Commission
What would we have done different
Same values
We must raise above present challenges and look
differentlyto the future
We must raise above present challenges and look
differentlyto the future
The Future is not entirely unknown.....
What we have done, will deliver...
1992
1973 1989
2007
1989
1992
Same techniquesDifferent relation to society
New integrationsDistinctive values
Values….
…..concern those things regarded as havingultimate importance, significance, or worth.They guide internal behaviour and relationshipwith the external worldThey help make important decisions
Paper Values
CEPI Sustainability Report 2009
Imagine 2010 and beyond
Industry listening to external issues External audiences are listening to our industryNew interconnections, unique partnershipsA very special place for an industry with
sustainable and quality fiber, efficiently using natural resources, full market access, a mindset to transform and innovate
Driven by the global consumer and citizen that wants products with values
With focus on business sustainability
Imagine 2010 and beyond
in a sustainable consumption market
Our place in a carbon neutral economy
In a sustainable consumption market
Together we will….
Push the boundariesMake a breakthroughTake our industry to new levelsTake the initiative
European Paper Week 2006
Build the future on our values
European Paper Week 2009
Thank you!