Promote Your Products at Promote Your Products at Trade Show Without Trade Show Without

Bringing ThemBringing Them

Kristin HovdeKristin Hovde

Smash Hit DisplaysSmash Hit Displays

Interesting Facts about Interesting Facts about Attendees Attendees

91% says trade shows impact their 91% says trade shows impact their buying decisionsbuying decisions

91% say they get the most useful 91% say they get the most useful buying information from conventionsbuying information from conventions

81% say they become aware of 81% say they become aware of products or services from exhibitsproducts or services from exhibits

79% say attending helps them 79% say attending helps them decide what to buydecide what to buy

If you Travel to Trade ShowsIf you Travel to Trade Shows

You already have to pack up and You already have to pack up and transport your trade show displays, transport your trade show displays, so why would you want to pack up a so why would you want to pack up a bunch of products with you?bunch of products with you?

Here are some tips on how to Here are some tips on how to promote your products without promote your products without bringing them to the show…bringing them to the show…

Tips on How to Promote Your Tips on How to Promote Your ProductsProducts

Display them in your trade show Display them in your trade show graphicsgraphics

Have a hands-on demoHave a hands-on demoUse videos or presentationsUse videos or presentations

Display Them in Your Trade Display Them in Your Trade Show GraphicsShow Graphics

Print a few large photos of the Print a few large photos of the product(s) you are promoting in product(s) you are promoting in order to give attendees an up-close order to give attendees an up-close look at the itemslook at the items

Include a list of benefits of the Include a list of benefits of the productsproducts

If you don’t have room in your main If you don’t have room in your main trade show booth, add banner stands trade show booth, add banner stands for more graphic spacefor more graphic space

Have Hands-On DemosHave Hands-On Demos

If you are able to bring one product, If you are able to bring one product, use it for a demonstrationuse it for a demonstration

Allow attendees to use the product Allow attendees to use the product themselvesthemselves

They will be more likely to buy it if They will be more likely to buy it if they can try it firstthey can try it first

Use Videos or PresentationsUse Videos or Presentations

Display a video on your trade show Display a video on your trade show exhibit that shows off your productsexhibit that shows off your products

Presentations are very powerful – Presentations are very powerful – consider hiring a speaker to promote consider hiring a speaker to promote your product with the help of a Power your product with the help of a Power Point PresentationPoint Presentation

Keep in mind that the attention span Keep in mind that the attention span of attendees is short, so keep it short of attendees is short, so keep it short and sweetand sweet

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