promo review 1st semester 2012 vs 2011 romania

S1 2012 vs 2011

PROMO

Promo Review of food retailers in 20’top

RETAILERS SUMMARY

QUANTITATIV KPI Slides

1- LEAFLETS & PROMO OPERATIONS 4-11

32-44

4- PROMO MECHANISMS 21-27

3- PROMO PRESSURE & SHARE OF VOICE

17-20

2- TRADE STRATEGY 12-16

QUALITY KPI 28-31

CONTENT :


VOCABULARY

S1 2012 vs 2011

• Promo Pressure: index of promo visibility for a retailer, a category a brand or a format

• Share of Voice: index of promo visibility for a retailer, a category a brand or a format in relative value versus competitors. The Share of Voice index of Hipercom shows the promo activity of the Retailers in the most exhaustive way, taking into consideration the quantity of promotional operations, SKU’s or WU in Promo, the commercial space (in m2) when the promotion was valid and the number of days of the validity days of that specific promotion.

• Weighted Unit ( WU): One or more SKU from the same family, being on the same promotion (many flavors for juice, many colors for shampoo, many sizes for textile)

• Consumer advantages: All additional trade mechanisms supporting the promo price and mentioned on the promo leaflet.

•Promo price: Price on the leaflet (should be different from the shelf price) •Virtual Price: Promo price – (minus) all consumers advantages •ND: National distribution For one retailer = number of stores participating in a promotion/ Total number of that retailer’s stores. •Negative Promo: (Index)= Qty of promo cheaper somewhere else ( at the same date) / total qty of promo (for the concerned retailer)

•Perimeter of analysis: Romania: CC, Hyper, Super, HDD (Analysis for the Top 20 Retailers of this category)

http://www.hiper-com.com/en/share-of-voice/

http://www.hiper-com.com/en/share-of-voice/

PROMOReview


1- LEAFLETS & PROMO OPERATIONS

S1 2012 vs 2011

LEAFLETS & PRMO PRESSURE

1st SEM2012 vs 1st SEM2011

NATIONALS OP

REGIONAL OP

1st SEM 2012

1st SEM 2011

469 508 -8% -17%

197 91 116% 95%

Evolution Pressure

We see that the retailers prefer to investIn regional PO in 2012

*A Promo Operation is a set of leaflets issued by a store network. This set could consist of one leaflet till 25 or more regional variations


NATIONALS OP

REGIONAL OP

1st SEM 2012

Evolution Pressure

38

26

31

35

( Nationals PO) 1st SEM

2012(evol) HM SM( Nationals PO) 1st SEM 2012(evol)

+4

-528

14

2

14

-5

1st SEM 2011

-22


-1

-1

469 508 -8% -17%

197 91 116% 95%

+2



NATIONALS PO

REGIONAL PO

C&C HD63

114

27

27+21

1st SEM 2012

Evolution Pressure

1st SEM 2011

( Nationals PO) 1st SEM

2012(evol) ( Nationals PO) 1st SEM

2012(evol) +29


+25

469 508 -8% -17%

197 91 116% 95%


5 TOP TRAFFIC LEAFLET (by PO Share of Voice)

Number of WU 935 484 347399 376Stores 19 8 825 8Days 31 11 147 14

PO Promo Pressure

( vs others)

100% 52%

S1 2012 vs 2011

37%43% 40%

AVERAGE NUMBER OF PAGES/PROMO OP

17 pag

15 pag

14 pag

10 pag

10 pag

9 pag

S1 2012 vs 2011

The number of pages per PO is decreasing or increasing. Only Pennyis constant. We can see the mostSignificant cost cutting in REAL, CARREFOUR & METRO.The 2012 leaflet is lighter than in 2011.

30 pag

28 pag

27 pag

25 pag

24 pag

19 pag

17 pag

17 pag

14 pag

11 pag

11 pag

10 pag

-2 pag

-6 pag

-3 pag

+3 pag

-3 pag

+7 pag

-2 pag

+1 pag

+2 pag

+3 pag

-1 pag

NUMBER OF PROMO OPERATIONS

S1 2012 vs 2011

Almost all the retailers increased their quantity of leaflet edition.

117

80

75

71

54

39

38

29

28

19

14

14

+23 po

+6 po

+40 po

+33 po

+19 po

+5 po

+27 po

-1 po

-16 po

-11 po

2012 vs 2011

PROMOReview


2 - TRADE STRATEGY

WU TYPOLOGY (Brands, Private Labels, Unbranded )

63,9% (-1,2 pts)

14,7% (+3,3 pts)

21, 4% (-2,1 pts)

Within HIPERMARKET,SUPERMAKET,HARD DISCOUNT,CASH&CARRY

S1 2012 vs 2011

Brands

Private Label

Unbranded

We can observe that the Unbranded are loosing share in favor of Private Labels. This shows that the strategy of the retailers is to reduce the space for the promotions without budget.

* WU = one ore more SKU from the same family, visible on one picture (e.g. various flavors)

WU TYPOLOGY (National Brands)NumberWU/OP

National Brands Private Label UnbrandedEvolution

S1 2012 vs

2011

S1 2012 vs 2011


171 ref

134 ref

193 ref

220 ref

73 ref

170 ref

152 ref

63 ref

96 ref

155 ref

158 ref

128 ref

60,60%

(-1,2 pts)

57,10%

(1,7 pts)

55,20%

(4,8 pts)

59,20%

(0,2 pts)

72,40%

(-0,2 pts)

82,80%

(2,8 pts)

72,90%

(-2,7 pts)

73,50%

(-3,8 pts)

6,30%(-0,2 pts)

65,80%

(3,6 pts)

60,10%

(-1,6 pts)

80,10%

(-1,1 pts)

-43

-88

-10

27

-62

106

17

7

22

8

-8

-19

WU TYPOLOGY (Private Label)NumberWU/OP


S1 2012 vs

2011

S1 2012 vs 2011


15,60%(2,7 pts)

12,70%(0,4 pts)

14,80%(-0,9 pts)

11,40%(2,1 pts)

8,40%(0,7 pts)

15,50%(2,1 pts)

8,70%(2 pts)

12,40%(7,4 pts)

82,60%(-2,1 pts)

15,20%(0,1 pts)

20,00%(2,7 pts)

3,90%(0,5 pts)

171 ref

134 ref

193 ref

220 ref

73 ref

170 ref

152 ref

63 ref

96 ref

155 ref

158 ref

128 ref

60,60%

(-1,2 pts)

57,10%

(1,7 pts)

55,20%

(4,8 pts)

59,20%

(0,2 pts)

72,40%

(-0,2 pts)

82,80%

(2,8 pts)

72,90%

(-2,7 pts)

73,50%

(-3,8 pts)

6,30%(-0,2 pts)

65,80%

(3,6 pts)

60,10%

(-1,6 pts)

80,10%

(-1,1 pts)

-43

-88

-10

27

-62

106

17

7

22

8

-8

-19

WU TYPOLOGY (Unbranded)NumberWU/OP


S1 2012 vs

2011

S1 2012 vs 2011


15,60%(2,7 pts)

12,70%(0,4 pts)

14,80%(-0,9 pts)

11,40%(2,1 pts)

8,40%(0,7 pts)

15,50%(2,1 pts)

8,70%(2 pts)

12,40%(7,4 pts)

82,60%(-2,1 pts)

15,20%(0,1 pts)

20,00%(2,7 pts)

3,90%(0,5 pts)

23,80%(-1,5 pts)

30,20%(-2,1 pts)

30,00%(-3,9 pts)

29,40%(-2,4 pts)

19,10%(-0,6 pts)

1,60%(-5 pts)

18,40%(0,7 pts)

14,20%(-3,5 pts)

11,10%(2,2 pts)

19,00%(-3,8 pts)

19,90%(-1,1 pts)

16,00%(0,5 pts)

171 ref

134 ref

193 ref

220 ref

73 ref

170 ref

152 ref

63 ref

96 ref

155 ref

158 ref

128 ref

60,60%

(-1,2 pts)

57,10%

(1,7 pts)

55,20%

(4,8 pts)

59,20%

(0,2 pts)

72,40%

(-0,2 pts)

82,80%

(2,8 pts)

72,90%

(-2,7 pts)

73,50%

(-3,8 pts)

6,30%(-0,2 pts)

65,80%

(3,6 pts)

60,10%

(-1,6 pts)

80,10%

(-1,1 pts)

-43

-88

-10

27

-62

106

17

7

22

8

-8

-19

194.8

113.3107.0

93.0 92.5

22.614.1 14.0 12.7 11.8 9.9 6.8

AVERAGE VIRTUAL PRICE (all leaflets)

S1 2012 vs 2011

Carrefour had a severe reduction of the virtual price by 25%, meanwhile Mega Image increased the virtual prince by 18%.

-17

-99

-23 8

-4-2 20 1

0 -1

2012 vs 2011

PROMOReview


3 – PROMO PRESSURE & SHARE OF VOICE

PROMO PRESSURE GROWTH* (WU)

PROMO PRESSURE

FOOD

NON - FOOD

+2,0 %

-3,3%

HIPERMARKET

SUPERMARKET

CASH&CARRY

HARD DISCOUNT

+8,08%

-17,98%

-4,32%

S1 2012 vs 2011

The Promo Pressure has a positive trend in the S1 v/s Y-1. We have seen previously that the number of Promo Operation was growing. Taking a look at how retailers behaved in the 1st semester of 212, we see that only Hypermarkets have a positive trend respect the other formats and apparently Hypermarkets are strong enough to change the trend of the market.

*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of less WU promoted

Growth v/s Y-1

+0,8%

+2,78%

PROMO PRESSURE GROWTH* (WU)

S1 2012 vs 2011

The detailed promo pressure growth by player shows the correlation between number of pages downsize and promo pressure reduction.

*The Promo Pressure growth is calculated in WU . A growth < 0 means a mix of less WU promoted

CARREFOUR

CORA

KAUFLAND

REAL-HYPERMARKET

BILLA

MEGA IMAGE

INTEREX

PROFI

LIDL

PENNY MARKET

METRO

SELGROS

8.7%

-1.7%

-3.3%

-5.7%

4.5%

32.1%

-42.9%

0.0%

-10.3%

-8.5%

-3.0%

SHARE OF VOICE (WU)

*where Others represents the retailers outside selection with the same chain format as selected.

Others* 6,8% -7,4 pts

S1 2012 vs 2011

100%=Total FOOD Retailers S1 2012

The 2 most important players remain Selgros & Metro.Look how Cora & Carrefour are fighting for the 3rd rank on the podium!

18.0%

15.0%

10.8%

10.7%

9.4%

8.2%

6.4%

4.8%

3.5%

3.2%

2.2%

0.9%

0,8 pts

-0,2 pts

0,6 pts

1,9 pts

0,4 pts

0,4 pts

0,8 pts

-0,1 pts

1,1 pts

3,1 pts

-1,4 pts

0,1 pts

2012 vs 2011

PROMOReview


4 – PROMO MECHANISMS

PROMO MECHANISMS(WU)Products with consumer benefits by retailer format

Regarding the consumer benefits an important increasing was in SUPERMARKETS with 7.7 pts while HARD DISCOUNT registered a negative evolution -2.7 pts versus 2011.

S1 2012 vs 2011

CASH AND CARRY HIPERMARKET SUPERMARKET HARD DISCOUNT

25.4%

49.9%

54.4%

45.2%

24.4%

48.7%46.7% 47.9%

1st SEM 20121st SEM 2011

PROMO MECHANISMS(WU)Products with consumer benefits per retailer

HIPERMARKET SUPERMARKET

Analyzing the consumer benefits by retailer, we have a clear picture of the evolution of these. In Hypermarkets Real increased with 9,6 pts, while in Supermarkets Billa is leading, although it has registered a decreased of 5.2 pts.

S1 2012 vs 2011

31.86%

57.80%

68.04%

45.37%

34.00%

60.42% 64.60%

35.73%1st SEM 2012

1st SEM 2011

78.45%

20.09%

67.45%62.92%

83.61%

13.96%

57.75%

68.07%

1st SEM 2012

1st SEM 2011

PROMO MECHANISMS(WU)Products with consumer benefits per retailer

HARD DISCOUNTCASH&CARRY

In Cash&Carry METRO registered a positive evolution of +3 pts vs. previous year.

S1 2012 vs 2011

31.42%

20.42%

28.42%

20.90%


16.22%

50.91%

10.48%

46.93%


PROMO MECHANISMS

+5.7%+1.5

pt

Products with consumer benefits

S1 2012 vs 2011

S1 2012 Growth vs Y-1

What kind of Promo MechanismsRetailers are using, and their evolutionVs last year

Consumer pack

Instore Event

TPR (Temporary price Reduction)

Virtual promo

7.3%

1.0%

27.1%

9.3%

+0,2 pts

+0,3 pts

+0,6 pts

+0,7 pts

PROMO MECHANISMSProducts with consumer benefits

S1 2012 vs 2011

+5.7%+1.5

pt

S1 2012 Growth vs Y-11+1 gratis 0,4% (-0,2

pt)

2+1 gratis 1,0% (-0,2 pt)

Other VL 3,3% (-0,5 pt)

X% From the 2nd product (identical or not)

4,6% (1,5 pt)Crossed price 2,4% (-0,3

pt)

Cupon 0,0% (-0,1 pt)

Loyalty points 2,7% (-0,7 pt)

Money ticket 2,7% (0,4 pt)

Price discount (loyalty card or not)

19,0%

(1 pt)

Special price 0,4% (0,2 pt)

Others (buy back) 0,1% (-0,1 pt)

Lottery/ Games 0,9% (0,4 pt)

Gifts on pack 4,0% (0,5 pt)

Gratuities 3,4% (-0,3 pt)

Consumer pack

Instore Event

TPR (Temporary price Reduction)

Virtual promo

7.3%

1.0%

27.1%

9.3%

+0,2 pts

+0,3 pts

+0,6 pts

+0,7 pts

Products with consumer benefits

PROMO MECHANISMS

S1 2012 vs 2011

+5.7%+1.5

pt

S1 2012 Growth vs Y-1

FOOD CATEGORY

PRODUSE AMBALATE CU AUTOSERVIRE

FRUCTE SI LEGUME

CONGELATE

FOOD

DETERGENTI - IGIENA

COSMETICE

ALIMENTE PENTRU ANIMALE

PRODUSE VRAC/SERVIRE ASISTATA

NON-FOOD CATEGORY

ELECTRO-FOTO-CINEMA-SUNET

BAZAR

TEXTILE

54%

53%

35%

45%

51%

70%

73%

69%

45%

24%

26%

22%

25%

+2,4 pts

+2,4 pts

-9,1 pts

+6,1 pts

+1,2 pts

+7,6 pts

+7 pts

+0,4 pts

+4,7 pts

+0,4 pts

+2,5 pts

-0,8 pts

+0,7 pts

From total articles promoted in Food category, on more than 50% at least 1 Consumer Advantage was used, And on non food promotions only 24% of the articles were promoted with a Consumer Advantage.

2012 vs 2011

PROMOReview


3 – QUALITY KPI

VISIBILITY INDICATOR

Number of WU/page

S1 2012 vs 2011

4.3

5.2

5.3

5.3

6.2

6.7

7.5

7.7

7.9

9.1

13.1

15.7

The most readable is

Selgros

COMPLEXITY INDICATOR

We can easily see that BILLA is using at least 1 Consumer Advantage on almost 80% of the promoted articles, while Lidl is using Consumer Advantages only on 12% of the promoted articles.

S1 2012 vs 2011

BILLA

KAUFLAND

INTEREX

PROFI

CORA

PENNY MARKET

REAL-HYPERMARKET

METRO

CARREFOUR

SELGROS

MEGA IMAGE

LIDL

79.25%

64.64%

62.82%

58.06%

57.93%

46.07%

40.17%

32.31%

29.96%

19.22%

16.36%

12.05%

-4,5%

+2%

+6,9%

-0,6%

-3,3%

+3,7%

+7%

+5,2%

-5,1%

0%

+6,1%

+1,9%

COMPLEXITY INDICATOR

Number of Promo mechanisms / item

(HM,HDD, SM & CC, on Food &Non Food)

The most complex or less complex(classified by the number of products with 2 or more mechanisms)

The indicator of complexity is to indicate the level of complexity of the offers of the retailers. As a retailer will have several mechanisms on a promoted item, it will be poorly ranked.

S1 2012 vs 2011

0 mechanisms 1 mechanisms 2 mechanisms 3 mechanisms

59.63%

38.80%

1.53% 0.04%

0.0%

0.1%

0.1%

0.6%

1.0%

1.6%

1.7%

1.8%

1.9%

2.8%

3.2%

3.3%

S1 2012 vs 2011

PROMOReview


RETAILERS SUMMARY

S1 2012 vs 2011

CarrefourPressure Offer

Consumer advantagesBrands Share

FOOD Market(C&C, HM,HDD, SM)

Hypermarket

National

Brands

Private LabelUnbranded

Quantity of WU

Quantity of PO

FOOD

NON-FOOD

TEXTILES

+8%

Quantity of WU

+18,8%

+2,0%

Quantity of WU


S1 2012 vs 2011

12.9%

62.4%

24.8% 0,2 pts

0,6 pts

-0,6 pts

42.9%

39.0%

18.0%

2,6 pts

-1,3 pts

-1,4 pts

Consumer pack 9,00% +3,2 ptsInstore Event 0,53% +0,2 ptsTPR (Temporary price Reduction) 11,75% +2 ptsVirtual promo 11,51% -7 pts1+1 gratis 0,14% -0,7 pts2+1 gratis 0,32% -3,9 ptsOther VL 0,25% +0,2 ptsX% From the 2nd product (identical or not) 10,80% -2,5 pts

CoraPressure Offer

Brands Share


Hypermarket

Private Label

Unbranded

Quantity of WU

Quantity of PO

FOOD

NON-FOOD

TEXTILES

+8%

Quantity of WU

+3,7%

+2,0%

Quantity of WU

Consumer advantages

S1 2012 vs 2011


National

Brands

11.7%

57.7%

30.6%

-0,3 pts

2,2 pts

-1,9 pts

43.3%

38.2%

18.4%

9,3 pts

-6 pts

-3,3 pts

Consumer pack 5,90% -0,5 ptsInstore Event 0,50% -0,2 ptsTPR (Temporary price Reduction) 53,90% -2,3 ptsVirtual promo 1,94% -0,6 pts1+1 gratis 0,07% -0,1 pts2+1 gratis 0,12% -0,4 ptsOther VL 0,03% -0,3 ptsX% From the 2nd product (identical or not) 1,72% +0,1 pts

RealPressure Offer

Brands Share


Hypermarket

National

Brands

Private Label

Unbranded

Quantity of WU

Quantity of PO

+8%

Quantity of WU

+2,4%

+2,0%

Quantity of WU

Consumer advantages

S1 2012 vs 2011


FOOD

NON-FOOD

TEXTILES

9.9%

59.5%

30.6%

0,6 pts

1 pts

-1,6 pts

39.8%

41.6%

18.6%

-4,1 pts

2,4 pts

1,7 pts

Consumer pack 14,69% +0,9 ptsInstore Event 1,14% -0,2 ptsTPR (Temporary price Reduction) 33,45% +11,1 ptsVirtual promo 5,86% +1 pts1+1 gratis 2,53% +0,7 pts2+1 gratis 2,53% +0,3 ptsOther VL 0,24% -0,2 ptsX% From the 2nd product (identical or not) 0,55% +0,3 pts

KauflandPressure Offer

Offer/Brands


Hypermarket

National

Brands


Quantity of WU

Quantity of PO

+8%

Quantity of WU

+2,8

+2,0%

Quantity of WU

Consumer advantages

S1 2012 vs 2011


FOOD

NON-FOOD

TEXTILES

14.6%

54.3%

31.1%-1,4 pts

5 pts

-3,6 pts

45.8%

37.3%

17.0%

8 pts

-4,5 pts

-3,5 pts

Consumer pack 5,68% -0,8 ptsInstore Event 0,12% -0,1 ptsTPR (Temporary price Reduction) 61,46% +0,7 ptsVirtual promo 1,06% +0,6 pts1+1 gratis 0,14% -0,1 pts2+1 gratis 0,03% 0 ptsOther VL -0,1 ptsX% From the 2nd product (identical or not) 0,89% +0,8 pts

BillaPressure Offer

Brands Share


Supermarket

National

Brands


Quantity of WU

Quantity of POQuantity of WU

-17.9%

+11,5%

+2,0%

Quantity of WU

Consumer advantages

S1 2012 vs 2011


FOOD

NON-FOOD

TEXTILES

7.9%

72.7%

19.4%

0,3 pts

0,2 pts

-0,5 pts

58.7%31.7%

9.5%

7,3 pts

-5 pts

-2,2 pts

Consumer pack 7,84% +0,7 ptsInstore Event 0,55% +0,1 ptsTPR (Temporary price Reduction) 61,73% -5,3 ptsVirtual promo 14,62% +0,4 pts1+1 gratis 0,24% -1,3 pts2+1 gratis 4,22% +1,8 ptsOther VL 0,04% 0 ptsX% From the 2nd product (identical or not) 10,12% -0,1 pts

Mega ImagePressure Offer

Brands Share

National

Brands

Private Label

Unbranded

+3,5pts

Quantity of WU


Supermarket-17.9%

+43,6%

+2,0%FOOD Market(C&C, HM,HDD, SM)

Quantity of WU

Consumer advantages

S1 2012 vs 2011


FOOD

NON-FOOD

TEXTILES

14.8%

83.6%

1.7%

1,2 pts

3,9 pts

-5 pts

70.4%

24.1%

5.6%

-10,1 pts

10,3 pts

-0,2 pts

Consumer pack 9,60% +4 ptsInstore Event 0,97% +0,5 ptsTPR (Temporary price Reduction) 2,96% -1,3 ptsVirtual promo 6,75% +3 pts1+1 gratis 0,14% -0,2 pts2+1 gratis 0,18% -0,1 ptsOther VL 0,58% +0,3 ptsX% From the 2nd product (identical or not) 5,84% +3 pts

InterexPressure Offer

Brands Share

National

Brands


Quantity of WUv


Supermarket-17.9%

-39,7%


Quantity of WU

Consumer advantages

S1 2012 vs 2011


FOOD

NON-FOOD

TEXTILES

8.8%

72.6%

18.6% 2,1 pts

-2,9 pts

0,8 pts

50.9%38.2%

10.9%

-4,1 pts4,4 pts

-0,3 pts

Consumer pack 10,13% +1,3 ptsInstore Event 1,54% +1 ptsTPR (Temporary price Reduction) 56,58% +7,3 ptsVirtual promo 3,66% +0,2 pts1+1 gratis -0,5 pts2+1 gratis 0,23% -0,2 ptsOther VL -0,3 ptsX% From the 2nd product (identical or not) 3,43% +1 pts

ProfiPressure Offer

Brands Share

National

Brands


-2,8pt

Quantity of WU


Supermarket-17.9%

+10,9%


Quantity of WU

Consumer advantages

S1 2012 vs 2011


FOOD

NON-FOOD

TEXTILES

7.1%

77.6%

15.3%2,4 pts

0,1 pts

-2,5 pts

81.8%

18.2%

22,2 pts

-11,6 pts

-10,6 pts

Consumer pack 10,67% -5,4 ptsInstore Event 0,98% +0 ptsTPR (Temporary price Reduction) 52,67% -0,7 ptsVirtual promo 0,56% +0,1 pts1+1 gratis -0,2 pts2+1 gratis +0 ptsOther VL +0 ptsX% From the 2nd product (identical or not) 0,56% +0,2 pts

PennyPressure Offer

Brands Share

Hard Discount

National

Brands


Quantity of WU


-4,2%

-4.3%


Quantity of WU

Consumer advantages


S1 2012 vs 2011

FOOD

NON-FOOD

TEXTILES

14.8%

65.9%

19.3% -0,2 pts

3,8 pts

-3,6 pts

44.8%

40.8%

14.4% -0,9

pts

0,6 pts

0,2 pts

Consumer pack 8,76% -1,2 ptsInstore Event 1,46% +1,3 ptsTPR (Temporary price Reduction) 38,72% +3,6 ptsVirtual promo 4,11% +0,9 pts1+1 gratis 0,26% +0,1 pts2+1 gratis 0,26% -0,3 ptsOther VL 0,10% -0,8 ptsX% From the 2nd product (identical or not) 3,48% +1,9 pts

LidlPressure Offer

Offer/Brands


Hard Discount

National Brands

Private Label

Unbranded

Quantity of WU


-4.3%

+2,0%

Quantity of WU

Consumer advantages

S1 2012 vs 2011


FOOD

NON-FOOD

TEXTILES

82.4%

6.4%

11.2%

-2,3 pts

-0,1 pts

2,3 pts

42.4%

37.9%

19.7% 2,4 pts

-2,1 pts

-0,3 pts

Consumer pack 0,90% +0,9 ptsInstore Event +0 ptsTPR (Temporary price Reduction) 15,08% +4,6 ptsVirtual promo 0,27% +0,3 pts1+1 gratis 0,04% +0 pts2+1 gratis 0,04% +0 ptsOther VL 0,04% +0 ptsX% From the 2nd product (identical or not) 0,16% +0,2 pts

MetroPressure Offer

Offer/Brands


Cash&Carry

National

Brands


Quantity of WU

Quantity of PO

FOOD

NON-FOOD

TEXTILES

Quantity of WU

+2.7%

-3,0%

+2,0%

Quantity of WU

Consumer advantages

S1 2012 vs 2011


20.0%

59.9%

20.1%2,7 pts

-1,6 pts

-1,1 pts

31.3%

55.4%

13.4%

-6,7 pts

4,7 pts

2 pts

Consumer pack 5,16% +0,2 ptsInstore Event 1,89% +0,5 ptsTPR (Temporary price Reduction) 4,53% -2,2 ptsVirtual promo 22,06% +5,3 pts1+1 gratis 0,30% -0,1 pts2+1 gratis 1,68% +0 ptsOther VL 9,03% -2,1 ptsX% From the 2nd product (identical or not) 11,05% +7,5 pts

SelgrosPressure Offer

Share ofBrands


Cash&Carry

National

Brands


Quantity of WU


+2,3%

+2,0%

Quantity of WU

Consumer advantages

S1 2012 vs 2011


FOOD

NON-FOOD

TEXTILES

+2.7%

3.7%

80.0%

16.3%0,4 pts

-1 pts

0,6 pts

34.4%

47.2%

18.4%

3,5 pts

-2,9 pts

-0,6 pts

Consumer pack 4,89% -0,6 ptsInstore Event 1,12% +0,4 ptsTPR (Temporary price Reduction) 3,34% +0,7 ptsVirtual promo 12,38% -1 pts1+1 gratis 0,08% -0,2 pts2+1 gratis 0,92% +0,1 ptsOther VL 10,26% -0,6 ptsX% From the 2nd product (identical or not) 1,11% -0,4 pts

Thank you for your attention

Florentina VasileProject Manager [email protected]+40 (0) 743 216 282

I remain at your disposal for further information or a life demo

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promo review 1st semester 2012 vs 2011 romania

Business

promo pressure

promo pressure

hard discount

virtual price

regional variations

growth lt

1st sem 2012

1st sem 2011