PROMO

About this Pack This promo pack is a tool to help our clients and partners promote our main event, Cycle September – The Global Bike Challenge. Here’s some background and basic info about it:

It’s a fun, competition between workplaces to see which can get the most staff to try riding a bike during September

Individuals only have to ride for ten minutes to go into the draw for prizes and help their organisation climb the leaderboard

Individuals will compete to earn the most points by riding and encouraging others to do the same.

Organisations earn points from the total of all points earned by each employee registered into the workplace. The organisation with the most points by the end of September will win (there are seven size categories to ensure a fair contest)

New for 2019: Organisations can now compete on Global and industry leaderboards as well as challenge their direct competitor in a frenemy head-to-head competition.

Spread the Love! Encouragement is at the core of Cycle September and we want people to invite their colleagues, friends and family to take part

Everyone can join in – it doesn’t matter if you ride every day or haven’t been on a bike in years (or ever – we’ve had people learn to ride for Cycle September before!)

Cycle September is based on a tried and tested Workplace Cycle Challenge model that has engaged 449,000 people worldwide, including 106,000 ‘new riders’ (people who have ridden a bike 0 or a few times in the 12 months prior to registration)

Press Release/Blog ContentCycle September is back…and this time it’s Global!

The United Nations recently recognised the humble bicycle with World Bike Day on the 3rd of June. The UN wants to celebrate and promote the bicycle because it is increasingly being seen as a ‘silver bullet’ to solve several twenty-first century problems, including air pollution, congestion, obesity and heart disease.

To help unlock the many benefits of the bicycle, Love to Ride are running a fun competition to get more people cycling. Cycle September - The Global Bike Challenge, as the name suggests, runs throughout the month of September. Individuals and their workplaces will compete worldwide to see which can earn the most points by riding and encouraging others to do the same. It doesn’t matter if you ride every day or if you haven’t been on a bike in years everyone is invited to take part and help get more people on bikes. 

Cycle September - The Facts!

Cycle September is a Workplace Cycle Challenge that has engaged more than 449,000 people worldwide.

You can take part as an individual and with your workplace. Individuals and their workplaces will compete on local, national and global leaderboards to

see who can earn the most points. Points are earned for every mile and day you ride plus every person you encourage.

Points mean prizes! The more points you earn the more entries you gain into the prize draws.

You could win holidays, bikes, adventure vouchers and lots of other great prizes - plus if you encourage your company to sign up and your team tops the national leaderboard at the end of September, you could win equipment to help improve cycling facilities at your workplace!

Why take part?

There are a bunch of benefits for taking part in Cycle September - the Global Bike Challenge.Individually, for your business, and our planet riding helps to...

make us happier and healthier more energetic and productive save us money, and our organisations money too - through fewer sick days, lower car

parking costs and increased productivity.

Companies that take part in Cycle September will also gain access to:

a fun team building and staff engagement programme; that’s easy to run; and, supports your organisations sustainability goals

Measure the collective impact your organization is having through cycling. Track and measure stats across the organisation and see how much CO2 and calories you save in the month-long programme.

You can take part in Cycle September - by following 3 easy steps:

1. Register at lovetoride.net/[SITE NAME]2. Join your company or invite your workplace to register3. Log rides manually in September or connect your favourite cycling app (Strava, Ride app,

MapMyRide or Endomondo). Your rides will be recorded automatically and will sync your last 30 days of riding!

Love to Ride enables members to set goals, track distance, earn badges, share photos and stories and encourage others to ride, as well as allowing workplaces to incentivise their staff to ride and monitor cycling participation at their sites.      

The aim of Cycle September is to help more people to enjoy the fun and freedom of cycling and to access the support they need to ride for transport.

Bonus earlybird promotion!

Sign yourself and your workplace up for Cycle September – The Global Bike Challenge by 15 August to double your chances of winning a 7-day mountain biking holiday in New Zealand worth £2,000! This prize draw is open to everyone who records a ride during September but you can earn another entry into the draw by confirming to take part early.

Find out more and register in one minute at lovetoride.net

Email and Intranet ContentSubject line/header: Cycle September is back…and this time it’s Global!

Cycling can make you happier, healthier and wealthier and it makes our communities cleaner, greener and more liveable. Sign up for Cycle September – the Global Bike Challenge, to join a worldwide fun and friendly competition to get more people on bikes. It doesn’t matter if you ride every day or you haven’t been on a bike in years, everyone is invited and you only have to ride a bike for ten minutes to take part.

It only takes 30 seconds to register at lovetoride.net /[site name]

We can win amazing prizes for riding and encouraging, including holidays, bikes, gear, vouchers – and even a 7 day mountain biking holiday in New Zealand!

Sign up before 15 August to double your chances of winning the £2,000 holiday to New Zealand. This prize is open to anyone taking part in Cycle September but you can earn extra entries into the prize draw for registering early!

Find out more and register in one minute at lovetoride.net/[SITE NAME]

Social MediaLove to Ride’s main channels are Facebook (facebook.com/lovetoride.net) and Twitter (@LovetoRide_), although we also have an Instagram account (instagram.com/lovetorideglobal). Please tag us and we’ll repost wherever possible to amplify your reach. Basic rules of thumb for social media:

Always include your url lovetoride.net /[SITE NAME] Always use an image or video (see images provided, local photos are encouraged) – find

images for social media on our Spread the Love page too: https://www.lovetoride.net/uk/pages/info?7_resources

Amplify your reach by tagging relevant local feeds with large audiences and don’t be shy: direct message influential local feeds and ask them to repost content

Keep it short and sweet For Twitter and Instagram, always use the hashtag #CycleSeptember and

#GlobalBikeChallenge; where appropriate you can use another hashtag too, e.g. #cycling #MondayMotivation #FridayFeeling etc

Please see some suggested content below for Facebook:

Note that to tag pages you will have to place the cursor at the end of the tag (e.g. @lovetoride.net) and delete until it appears in the drop-down list and then select it.

Cycle September is going Global! Join us as individuals and companies worldwide celebrate cycling and encourage more people to ride this September. You only have to ride for ten minutes to be eligible for amazing prizes!Find out more and register in 30 seconds at lovetoride.net /[SITE NAME]

[Suggested images here unless otherwise stated: https://www.lovetoride.net/uk/pages/info?7_resources]

Cycling can make you happier, healthier and wealthier – plus it can make <Location> cleaner, greener, safer and more liveable. Join us for Cycle September – The Global Bike Challenge to get more people on bikes and go into the draw for some amazing prizes from @lovetoride.net!Find out more and register in 30 seconds at lovetoride.net

People who ride to work live longer, save money and enjoy the fitness of someone ten years younger…Join Cycle September – The Global Bike Challenge at lovetoride.net

Take part in the first Global Bike Challenge for Cycle September! Ride, encourage others and win amazing prizes. Sign up before 15 August to double your chances of winning a £2,000 mountain biking holiday! > lovetoride.net/[SITE NAME]

Suggested image:

…and for Twitter:

Follow @LovetoRide_ for prize announcements & info about #CycleSeptember – The Global Bike Challenge > Let’s get more people #cycling! lovetoride.net

[Suggested images here unless otherwise stated: https://www.lovetoride.net/uk/pages/info?7_resources]

Give the gift of #cycling! > Sign yourself & your workplace up for #CycleSeptember – The Global Bike Challenge! lovetoride.net

Come 🚲 with me and win 🏆! > Register now for #CycleSeptember lovetoride.net

[Suggested meme: https://www.lovetoride.net/uk/memes/12-come-with-me-if-you-want-a-bike?ic=34f7e765&locale=en-GB]

#CycleSeptember – The Global Bike Challenge is your chance to have fun and make a difference! > Ride for just 10 minutes a day to win great prizes! Find out more at lovetoride.net

Let's ride! > Join me for #CycleSeptember – The Global Bike Challenge and we could win some epic prizes on the way! lovetoride.net

#CycleSeptember – The Global Bike Challenge is encouraging people worldwide to get out and ride! > Register now, ride in September and enter the draw for amazing prizes! lovetoride.net

#MondayMotivation > Cycling can make you happier, healthier & wealthier, so join us for #CycleSeptember – The Global Bike Challenge to get more people on bikes! lovetoride.net

Got that #FridayFeeling? > Celebrate by signing up for #CycleSeptember – The Global Bike Challenge to get more people on bikes & go into the draw for amazing prizes! lovetoride.net

Help change the world, inspire others and mitigate the #ClimateCrisis > Register and encourage others for #CycleSeptember – The Global Bike Challenge! Lovetoride.net

Stuck for ways to help solve the #ClimateCrisis? Do you part in 2 easy steps. Join @lovetoride_ and ride for #CycleSeptember – The Global Bike Challenge > lovetoride.net

…and finally: email footers

These are a great way to let everyone you correspond with know about Love to Ride & Cycle September. Copy & paste the following, or choose an image from https://www.lovetoride.net/uk/pages/info?7_resources

Have you signed up for Cycle September yet? Join in to get more people on bikes! lovetoride.net