As part of the development of a BID proposal for Bradford, this sheet outlines the proposed projects which have been suggested for the City following extensive consultation with businesses.

A BID is a business-led and business-funded body, which means that businesses such as yours have a genuine voice, deciding and directing which extra services or activities you want for the area. We therefore urge you to register your views on the following proposals, either by endorsing what you see or by suggesting any changes or additions to what is being put forward.

We need the views of as many businesses as possible, so please tell us which projects you like and which you don’t and give us your own ideas. Your feedback is critically important to us and will directly shape the proposed BID Business Plan.

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INFORMATION SHEET 3

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THE PRIORITIES ARE:

CLEAN

The BID plan is to ensure that the City Centre is an attractive and welcoming place for those who live, work and visit. Importantly, we want to present the best possible appearance to potential investors. The Bradford BID therefore pledges to carry out activities that are completely above and beyond those already being provided by existing organisations.

SAFE

The BID plan is to ensure that the City Centre feels a safe place to visit at any time, day or night. We will do more to improve safety standards and will also communicate the message that actual levels of crime are very low, reducing the unfounded perception that the City Centre is unsafe.

ALIVE

The BID plan is to ensure that the City Centre is a vibrant area and a place people can enjoy all year round. We intend to help build on the success of existing events and to introduce a programme of additional activities to further energise Bradford and to draw many more people to visit from the local area and even further afield.

PROMOTED

The BID plan is to invest in much more promotion and marketing of the City Centre and to ensure that this is targeted at key catchments. We also propose to work with others to ensure that we jointly and consistently promote Bradford much more effectively to a local, regional and national audience.

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INFORMATION SHEET 3

IMPROVE THE APPEARANCE OF EMPTY SHOPS

• Introduce attractive vinyl wrapping and animation to improve the appearance of long-term empty shop units

• Liaise with landlords to make them aware of issues with their property more quickly to prevent them falling into disrepair

• Remove fly-posting and graffiti and ensure that it is photographed as evidence for possible enforcement

• Deep-cleaning of vacant doorways and entrances and introduce a cleaning programme for problem windows and door frontages

WORK TO CHANGE NEGATIVE PERCEPTIONS OF BRADFORD

• Work alongside existing agencies and initiatives to reduce anti-social behaviour and ensure that intelligence is shared

• Ensure that the City Centre is marketed and promoted as a safe place to visit

• Introduce a student walk and talk event to tackle preconceived safety issues around the City Centre

• Develop initiatives to encourage visits by people who have been disengaged from the City Centre

IMPROVEMENTS TO PROBLEM AREAS

• Employ a Clean Team to remove graffiti or fly-tipping from the property of levy payers

• Introduce ongoing reporting of graffiti or fly-tipping on their land and ensure that it is photographed as evidence for possible enforcement

• Develop a system to monitor and improve known grot spots

• Provide anti-graffiti coatings to the properties of levy payers who are regularly targeted

• Work with partners on awareness and improvement campaigns, including designated clean-up days involving the City Centre Community

ENACT EXTRA STREET CLEANSING AND WASHING, TO INCLUDE CHEWING GUM REMOVAL

• Introduce a rolling programme of hot washing of all streets within the BID boundary

• Establish a programme of chewing gum removal across the BID area

• A proactive morning cleansing regime, including the removal of debris/detritus left by rough sleepers or from late night revellers

• Provide a reactive cleaning service, when requested by a BID levy payer, to include the removal of hazardous waste such as sharps

ESTABLISH INITIATIVES TO REDUCE CRIME OR THE FEAR OF CRIME

• Work with partners to explore new technology available to make the City Centre a safer place

• Employ a team of ambassadors, who will have a pronounced role around providing additional security and a welcome to the City Centre

• Work closely with the University and the College to further promote the Student Safe Spot scheme

• Develop city centre lighting schemes to make darker areas feel safer

ENGAGE WITH PARTNERS TO REDUCE LEVELS OF CRIME

• Liaise with the Police to offer advice and support to BID levy payers

• Support the Street Angels or Reach Out Support of the Bradford Cares Initiative to tackle homelessness and begging

• Deliver the prestigious Purple Flag status, which recognises a well-managed evening economy with high standards and best-practice

• Resurrect and develop the Pubwatch Scheme with police licensing and licensed premises

• Establish strong ties with city centre crime reduction partnerships enhancing the service to businesses in daytime, evening and nigh-time economies

C L E A N

S A F E

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NEW SEASONAL EVENTS, INC. MORE CHRISTMAS ACTIVITIES

• Create new annual Festival of Light, incorporating Illuminate Bradford and the Christmas Lights switch on, and introduce more cohesion around Christmas events to gain maximum impact from the range of city centre activities

• Make more of Bradford’s heritage through the introduction of initiatives, such as vintage bus trips around the City Centre, heritage trails and City of Film tours

• Maximise the benefits that businesses gain from attractions and event venues within the City Centre

• Develop and support events to make more of public space in the City Centre

PROJECTS TO ENCOURAGE INVESTMENT INTO BRADFORD

• Co-ordinated and targeted marketing of the City as a place to work, play and stay

• Repositioning the City Centre as a tourism destination for short breaks

• Supporting and developing established strengths such as the Bradford City of Film brand

• Make use of empty properties and encourage businesses to invest in the city centre

• Provide access to money saving advice to City Centre businesses

CITY CENTRE STREET ENTERTAINMENT/ENHANCEMENT

• Create a variety of physical and digital trails to provide more interactive information about the City’s history and cultural contributions

• Create more art through professionally curated art installations and trails through the City Centre

• Create visitor routes around the City Centre, possibly highlighted by lighting and plaques, which could lead people along key routes and to more diverse areas of the City

• Animate key vacant shop fronts and buildings with film projections and bespoke, individual art and lighting

• Better lighting and animating of heritage buildings and historic streets

• Use vacant buildings as training workshops with partner organisations to create displays and animation

MARKETING AND PROMOTION TO PROJECT THE CITY TO A FAR WIDER AUDIENCE

• Working with tourism partnerships, such as Visit England and Visit Britain, to promote the City Centre on a national and international scale

• Marketing research to identify the audience and measure impact of campaigns

• Create partnerships with other destinations to promote the wider region

• Enact a greater marketing presence of Bradford to widen the regional audience of the City

• Develop campaigns to encourage city centre shopping

• Encourage people attending city centre events to stay in Bradford and explore the City

STREET MARKETS AND ANIMATION

• Introduce managed temporary road closures to host high-impact food events involving local suppliers

• Establish more regular quality outdoor craft and speciality and cultured markets to benefit a range of areas in the City Centre

• Create strong links to the farming communities in the Bradford catchment, through projects such as a city centre pick-up point for rural producers to sell produce and make more of Bradford’s rural links

• Create a support package to help new and existing organisers deliver successful city centre events

GREATER LOBBYING, REPRESENTATION AND CHAMPIONING OF THE CITY

• Create support materials for Bradford brands from other local cities and their representatives

• Lobbying bodies such as the Local Enterprise Partnership for further investment into the City Centre

• Collaborate closely and productively with the five local MPs to encourage greater investment in the City Centre

• Gain greater exposure for Bradford through local and regional publications

• Encourage collaboration between business communities to create a street café culture

• Work with key stakeholders across the City Centre to more effectively promote themselves and the City

• Market the City Centre to retail operators not currently represented in the City Centre to improve the range of shops

A L I V E

P R O M O T E D

To have your say on the proposed projects, or for any further information, please contact:

Chris Gregory – Project Manager – Heartflood Ltd T: 07854 027080 E: chris@heartflood.co.uk

Further details are also available on the website at www.bradfordbid.co.uk

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