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SYNOPSIS

Title- THE SCENARIO OF AN ORGANISED RETAIL STORE ,VISHAL MEGA MART

SHILLONG-01

NAME-ANUPAM DEBNATH

REGISTRATION NO.520940741

Semester- MBA 4th

SIKKIM MANIPAL UNIVERSITY

SHILLONG CENTRE

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RESEARCH OBJECTIVES

1. To understand the scenario of and organised retail store.

2. To understand the problems by the sales personnel of different sections of the store.

3. To understand the needs and wants of the customers who have the purchasing power.

4. Improve customer satisfaction.

5. Increase footfall of the store.

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Research methodology

SOURCE OF DATA

Primary data -ssecondary data

The data obtained is from personally observing and present in the store to gather

information

METHODS

The communication approach employed is Structured Questioning that is, Personal

Interview with the aid of Printed Questionnaires.

Introduction

RETAILING .... WHAT IS IT ALL ABOUT????

Retailing consists of the business activities involved in selling goods and services to consumers

for their personal, family or household use. It is the last stage in the distribution process.

Retailing is the interface between the producer and the individual consumer buying for

personal consumption. This excludes direct interface between the manufacturer and institutional

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buyer such as the government and other bulk customers. A retailer is one who stocks the

producer's goods and is involved in the act of selling is the last link that connects the individual

consumer , at a margin of profit. As such , retailing is the last link that connects the individual

consumer with the manufacturing distribution chain

Selling directly to the customers Selling in smaller units/quantities, breaking the bulk

Present in neighborhood

Very high in numbers

Recognized by their service levels

Fitting any size and or location

Retailing Formats in India

Malls

Specialty Store

Discount Stores

Department Stores

Hypermarkets/ Supermarkets

Convenience stores

MBO's

LimitatioThere were a number of constraints involved during the research. Thelimitations are as follows:

There was time constraint which gave me less time to get myself involved in the work

culture

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The project also suffers from the drawbacks of sampling method

The study of Vishal Mega Mart, Shillong will differ from the other stores with similar

target market of Vishal Retail Limited

Conclusions

a) Most customers in Shillong visit the store when there are discount offers.

b) Newspapers advertisements and announcements on the radio are the most effective

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advertising media in Shillong

c) People response well to Vishal Mega Mart

d) Standing in a long queue for billing is tiring for the customers

it caters people from other districts of Meghalaya such as Jowai and Tura

e) High range products are slow moving in Shillong

f) if close competitors like big Bazaar come to Shillong, it will face a lot of threats and may

affect the weekly sales.