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    ADVANCED MANAGEMENT COLLEGE Page 1

    INDUSTRY PROFILE

    Introduction

    Cement is a key infrastructure industry. It has been decontrolled

    from price and distribution on first march, 1989 and delicensed on twenty fifth

    July, 1991. However the performance of the industry and price of cement are

    monitored regularly. The constraints faced by the industry are reviewed in the

    infrastructure coordination committee meating held in the cabinet secretariat

    under the chairmanship of secretary (coordination). Its performance is alsoreviewed by the cabinet committee on infrastructure.

    Capacity and production

    The cement industry comprises of one hundred twenty five large

    cement plants with an installed capacity of 151.28 million tones and more

    than 300 mini cement plants with an estimated capacity of 11.10 million tones

    per annum. The Cement Corporation of India, which is a Central Public SectorUndertaking, has 10 units. There are 10 large cement plants owned by various

    State Governments. The total installed capacity in the country as a whole is

    159.38 million tones. Actual cement production in 2002-03 was 116.35

    million tones as against a production of 106.90 million tons in 2001-02,

    registering a growth rate of 8.84%.

    Keeping in view the trend of the growth of the industry in

    previous years, a production target of one hundred twenty six million tons has

    been fixed for the year 2003-2004.

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    Export

    Apart from meeting the entire domestic demand, the industry is also

    exporting cement and clinker. The export of the cement during 2001-2002 and

    2003-2004 was 5.14 million tones and 6.9 tons respectively. Exporting duringApril-may, 2003 was 1.35 million tones. Major exporting were Gujarat

    Ambuja Cement Ltd and L&T Ltd.

    Recommendations On Cement Industry

    For the development of the cement industry working group on cement

    industry was constituted by the planning commission for the formulation of

    X five year plan. The working group has projected a growth rate of tenpercent for the cement industry during the five year plan and has projected

    creation of additional capacity of 42 to 62 million tones mainly through

    expansion of existing plants. The working group has indentified following

    trust areas for improving demand for cement.

    Further push to housing development programs.

    Promotion of concrete highways and roads.

    Use of ready mix concrete in large infrastructure project.

    Further, in order to improve global competitiveness of the Indian

    cement industry, the department of industrial policy and promotion

    commissioned on the study on global competiveness of the Indian

    industry through an organization has made several recommendations

    for making the Indian cement industry more competitive in the

    international market. The recommendations are under consideration.

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    Industrial Background

    The history of the cement industry in India dates back to the 1889

    when a Kolkata-based company started manufacturing cement from

    Argillaceous. But the industry started getting the organized shape in the early

    1900s. In 1914, India Cement Company Ltd was established in Porbandar

    with a capacity of 10,000 tons and production of 1000 installed. The World

    War I gave the first initial thrust to the cement industry in India and the

    industry started growing at a fast rate in terms of production, manufacturing

    units, and installed capacity. This stage was referred to as the Nascent Stage

    of Indian Cement Company. In 1927, Concrete Association of India was setup to create public awareness on the utility of cement as well as to propagate

    cement consumption

    The cement industry in India saw the price and distribution control

    system in the year 1956, establish to insure fair price model for consumer as

    well as manufacturer. Letter in 1977, government authorize new

    manufacturing units (as well as existing unit going for capacity enhancement)

    to put a higher price tag for their products. A couple of year later, government

    introduces a three-tire pricing system with different pricing on cementproduction in high, medium and low cost plants

    Cement industry, in any country, plays a major role in the growth of

    nation. Cement industry in India was under full control and supervision of the

    government. However, it got relief in the large extent after the economic

    reforms. The government interference, especially in the pricing, is still evident

    in India. In spite of being the second largest cement producer in the world.

    India falls in the list of lowest per capita consumption of cement with 125kg.

    the reason behind this is the poor rural people who mostly live in mud hutsand cannot afford to have the commodity. Despite the fact, the demand and

    supply in India has grown up. In the fast developing country economy like

    India there is always large possible of expansion of cement industry.

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    Major players

    There are number of players prevailing in the cement industry in India.

    However, there are around 20 big names the accounts for more than 70% of

    the total cement production in India. The total installed capacity in distribution

    over around 129 plants, owned by 54 major companies across the nation.

    Following are some of the major names in the Indian cement industry.

    Company Production Installed capacity

    ACC 17902 18640

    Gujarat Ambuja 15094 14860

    Ultratech 13707 17000

    Grasim 14649 14115

    India Cements 8434 8810

    JK Group 6174 6680

    Jaypee Group 6316 6531

    Century 6636 6300

    Madras Cement 4550 5470

    Birla Corp. 5150 5113

    Present scenarioPost 1990s have seen a sea of change in the industry policy in India. The

    over protective Indian markets were opened to foreign companies and

    investors. Thus Indian industry registered an imperative growth during the last

    decades and half. The number of industry in India have population, it was

    realize

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    COMPANY PROFILE

    Cement Corporation of India Limited (CCI) was incorporated as a

    Company wholly owned by Government of India on 18th January 1965 with

    the principal objective of achieving self sufficiency in cement production. The

    authorized and paid-up capital of the company as on 31.3.2010 was Rs. 900

    crore and Rs. 811.41 crores respectively.

    CCI is a multi unit organization at present having ten units spread

    over eight states with a total annual installed capacity of 38.48 lakh MT. All

    Factories, Zonal Offices and Corporate Office at Delhi are inter connected

    through Internet. In line with the advancement in cement technology CCI had

    been adopting the latest one with one million tone plants at Tandur and

    Nayagaon.

    CCI manufactures various types of cements like Portland

    Pozzolana Cement (PPC), Portland Slag Cement (PSC) & Ordinary PortlandCement (OPC) of varying grades via 33, 43, 53 and 53S (special grade cement

    for manufacture of sleepers for Indian Railways) grades. Under strict quality

    control with the brand name ofCCI Cement.

    CCI with a strong work-force of 1079 employees (as on

    31.03.2010) has always encouraged balanced regional growth with most of its

    factories located in underdeveloped/backward areas. CCI has also been

    contributing to the development of areas around factories by adopting nearby

    villages and providing the basic facilities like school, health center, drinking

    water etc.

    For maintaining the ecological balance CCI is launching massive tree

    plantation drives from time to time at all units and in surrounding areas.

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    CCI has established a wide network of ten units with total capacity of

    38.48 lakh tones of cement per annum. The units are spread throughout the

    country from east (Bokajan in Assam) to west (Akaltara, Mandhar in

    Chhattisgarh and Nayaagon in Madhya Pradesh) and from North (Rajban inHimachal Pradesh and Charkha Dadri in Haryana) to South (Kurkunta in

    Karnataka and Adlibbed, Tandur in Andhra Pradesh), with one cement

    grinding unit in Delhi.

    state and national highways, the cement industry has witnessed tremendous

    growth. Production capacity has gone up and top cement companies of the

    world are vying to enter the Indian market, thereby sparking off a spate of

    mergers and acquisitions. Indian cement industry is currently ranked second in

    the w9rld.

    The origins of Indian cement industry can be traced back to 1914 when the

    first unit was set-up at Porbandar with a capacity of one thousand tones.

    Today cement industry comprises of one hundred twenty five large cement

    plants and more than three hundred mini cement plants.

    The Cement Corporation of India, which is a Central Public Sector

    Undertaking, has ten units.

    There are ten large cement plants owned by various Central Governments.Cement industry in India has also made tremendous strides in technological

    up gradation and assimilation of latest technology. Presently, 93 per cent of

    the total capacity in the industry is based on modern and environment-friendly

    dry process technology. The induction of advanced technology has helped the

    industry immensely to conserve energy and fuel and to save materials

    substantially.

    Indian cement industry has also acquired technical capability to produce

    different types of cement like Ordinary Portland Cement (OPC), Portland

    Pozzolana Cement (PPC), Portland Blast Furnace Slag Cement (PBFS), Oil

    Well Cement, Rapid Hardening Portland Cement, Sulphate Resisting Portland

    Cement, White Cement etc.

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    CCI in India is currently going through a consolidation phase.

    CCI was incorporated as a Company wholly owned by Government of India

    on eighteen January 1965 with the principal objective of achieving self

    sufficiency in cement production. The authorized and paid-up capital of the

    company as on 31.3.2006 was Rs. 700 cores and Rs. 429.28 crores

    respectively.

    Issues Concerning Cement Industry

    High Transportation Cost is affecting the competitiveness of the cement

    industry.

    Freight accounts for 17 percent of the production cost. Road is the preferred

    mode for transportation for distances less than two hundred fifty km.

    However, industry is heavily dependent on roads for longer distances too as

    the railway infrastructure is not adequate.

    Cement industry is highly capital intensive industry and nearly 55-60 percent

    of the inputs are controlled by the government.

    There is regional imbalance in the distribution of cement industry. Limestone

    availability in pockets has led to uneven capacity additions.

    Coal availability and quality is also affecting the production.

    2.3 Nature of Business

    The Indian cement industry with a total capacity of about two hundred m

    tones (MT) in FY09 is the second largest market after China. Although

    consolidation has taken place in the Indian cement industry with the top five

    players controlling almost 60 percent of the capacity, the balance capacity

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    still remains pretty fragmented.

    Despite the fact that the Indian cement industry has clocked production of

    more than one hundred MT for the last five years, registering a growth of

    nearly 9 percent to 10 percent, the per capita consumption of around 134 kgs

    compares poorly with the world average of over 263 kgs, and more than 950

    kgs in China. This, more than anything, underlines the tremendous scope for

    growth in the Indian cement industry in the long term.

    Cement, being a bulk commodity; is a freight intensive industry and

    transporting cement over long distances can prove to be uneconomical. This

    has resulted in cement being largely a regional play with the industry

    Divided into five main regions viz. north, south, west, east and the central

    region. While the southern region always had excess capacity in the past

    owing to abundant availability of limestone, the western and northern regions

    are the most lucrative markets on account of higher inc.ome levels. However,

    with capacity addition taking place at a slower rate as compared to growth indemand, recently the demand supply parity had also been restored to some

    extent in the Southern region. Considering the pace at which infrastructural

    activity is taking place in different regions, the players have lined up

    expansion plans accordingly.

    Given the high potential for growth, quite a few foreign transnational's have

    been eyeing the Indian markets and are planning to acquire domesticcompanies. Already, while companies like Lafarge, Heidelberg and

    Italicementi have made a couple of acquisitions, Holcim has acquired stake in

    domestic companies Ambuja Cements and ACC and has increased its stake

    gradually to gain full control. After acquiring stake in big companies,

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    transnational eyed median capacity producers. Italcementi acquired 100

    percent stake in Zuari Cement and 95 percent stake in Shree Vishnu. Cimpor,

    the Portugese cement manufacturer, acquired Grasim's stake (53.63%) in

    Shree Dig Vijay. However, it must be noted that the transnational's will find

    the going tough since cement is a game of volumes and with the median

    capacity of fragmented players, the transnationals will have to acquire

    capacities piecemeal and this route is fraught with a lot of uncertainties. The

    global players put together account of quarter share of the domestic market.

    Further, turning around few of the companies at a time when the cycle is at its

    peak would be a difficult task.

    Location:Rajban Cement Plant is located at 60 km from Dehradun and 70km from Yamunanagar by road. It is 10 Kms from Ponta Sahib by road. Distt.

    - Sirmaur. State - Himachal Pradesh

    Capacity:2, 47,000 MT per Annum

    Process:Dry process

    Type of Cement: Ordinary Portland cement,Pozzolona Portland Cement.

    Total layout area:

    Factory area + Township Mining Area

    -------------------------- --------------

    Leased Land 136.338 acres 242.3 hectares

    Freehold land 34 bights and 11 bitwise 13.4 hectares

    Commencement of Production:01.04.1980

    Facility Available :Own township having 449 Nos. of residentialaccommodation with facilities of health centre, shopping complex, recreation

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    club, Guest house, Bank, Post office , LPG Shop, Telephone exchange and co-

    operative store.

    Employees as on 01.07.2011:

    i) Executives : 19

    ii) Supervisors: 43

    iii) Workers : 171

    Production during last eight years:Year Cement (MT)

    ------ ----------------

    2003-2004 1,57,945

    2004-2005 1,67,555

    2005-2006 1,96,650

    2006-2007 1,91,000

    2007-2008 1,60,160

    2008-2009 1,43,400

    2009-2010 1, 87,360

    2010-2011 1, 57,130

    Sales & despatches and accretion/(Discretion) to stock ---6834.04 (Rs. in

    Lakhs)

    Other Income -----213.92 (Rs. in Lakhs)

    Raw Materials Consumed -------713.12(Rs. in Lakhs)

    Stores and Packing material consumed ---------382.76(Rs. in Lakhs)

    Emp. Remuneration & Benefits -------1119.22 (Rs. in Lakhs)

    Interest --------20.95 (Rs. in Lakhs)

    http://cementcorporation.co.in/page.php?id=118http://cementcorporation.co.in/page.php?id=118http://cementcorporation.co.in/page.php?id=118
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    Depreciation --------93.85 (Rs. in Lakhs)

    Other Manufacturing Expenses ----------3608.23 (Rs. in Lakhs)

    Profit (+)/Loss (-) --------1109.83 (Rs. in Lakhs)

    Reserves & surplus --------- 7092.57 (Rs. in Lakhs)

    Net Fixed Assets --------- 1736.94 (Rs. in Lakhs)

    Current Assets -------3050.69 (Rs. in Lakhs)

    Current Liabilities & Provision --------3318.95(Rs. in Lakhs)

    Capital W.I.P --------196.83(Rs. in Lakhs)

    Capital Employed---------1468.68(Rs. in Lakhs)

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    Key Points

    Supply

    The demand-supply situation is tightly balanced with the latter being

    marginally higher than the former.

    Demand

    Housing sector acts as the principal growth driver for cement. However, in

    recent times, industrial and infrastructure sector have also emerged as demand

    drivers for cement.

    Barriers to entry

    High capital costs and long gestation periods. Access to limestone reserves

    (principal raw material for the manufacture of cement) also acts as a

    significant entry barrier.

    Bargaining power of suppliers

    Licensing of coal and limestone reserves, supply of power from the state grid

    and availability of railways for transport are all controlled by a single entity,

    which is the government. However, nowadays producers are relying more on

    captive power, but the shortage of coal and volatile fuel prices remain a

    concern.

    Bargaining power of customers

    Cement is a commodity business and sales volumes mostly depend upon the

    distribution reach of the company. However, things are changing and few

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    brands have started commanding a premium on account of better quality

    perception.

    Competition

    Due to large number of players in the industry and very little brand

    differentiation to speak of, the competition is intense with players resorting to

    expanding reach and achieving pan India presence

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    COMPETITORS

    L&T cement plants

    AC ltd cement plants

    Gujarat ambuja plants

    JK cement plants

    JK Lakshmi cement

    Madras cement

    India cement

    Shangri industries

    Dalmia cement

    ITD cementation India

    Dalmia cement Bharat

    Ultratech cement

    Relience cement plant

    India cement plant

    Birla group

    Jaypee group

    Tata group cement

    Century cement

    Grasim cement plant

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    2.5 BOARD OF DIRECTORS

    Board of Directors

    Mr. A.K. SRIVASTAVA Chairman

    Mr. R.K. HARKAWAT Director (PERSONAL)

    Mr. R.P. TAK Director (FINANCE)

    Mr. SURAJIT MITRA

    Mr. R. ASOKAN

    Mr.Maj. Gen. (Retd.) UMESH KUMAR JHA

    HEAD OF DEPARTMENT

    Mr. SARSVATI PARSAD (Chief Vigilance Officer)

    Mr. R.N. CHAUHAN (Addl. G.M.)

    Mr. S. PUROHIT (DGM Finance)

    Mr. V.K. SINGH (DGM MM)

    Mr. O.P. SONI (CMO)

    Mr. RAMENDRA SINGH (SR. Manager personal)

    Mr. R.R DESHPANDE

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    VISION, MISSION

    AND OBJECTIVE

    VISION

    To be known for producing quality cement.

    Self sufficiency in cement production.

    MISSION

    Ensure customer delight

    Involve employees as partners in progress

    Set new standards in good corporate citizenship

    OBJECTIVES

    To achieve a pioneering and leading position in the exploration,

    prospecting and proving cement grade lime stone reserves and deposits

    to sustain ambitious growth plan of the corporation, in particular and of

    the cement industry, in general

    To emerge as a growing and important leader in the production ofcement in the country by creating additional capacity ether by

    expansion are by improved technology are by starting by new cement

    plants

    To emerge as a leader in sating up capacities in deficit/remote area for

    removing existing regional imbalance of production and consumption

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    in pursuance of the national policy in this regard

    To emerge, resultantly as the largest seller of cement in the country and

    to continue to perpetuate and improve upon the same position by

    constant increase in the production capabilities.

    To develop and enter export market for export of cement particularly, to

    neighboring South East Asian countries.

    To undertake detailed and scientific scanning of the marketing

    potentialities for development and diversification into areas of cement

    based building materials such as AC sheets, pipes, sleepers, ready mixed

    concrete and to undertake appropriate research studies for development

    of other building binding materials as a substitute for cement.

    To occupy position both of dominance and eminence in the Research and

    Development in different fields of cement technology and process and

    also bring about new innovations in the design, layout and other

    technical specifications of new cement plants and other related auxiliary

    inputs to the cement industry.

    To develop capability and to sustain, perpetually, sound technical and

    engineering knowledge to render technical Consultancy services both in

    the field of plant layout as well as in the cement process technology both

    within and outside the country.

    To develop expertise and sustain sound practices in project management

    by application of modern management techniques of planning,

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    monitoring review and process of the projects undertaken to ensure their

    completion within sanctioned costs without any time overrun.

    To ensure sound commercial policies, customers acceptance and

    satisfaction for the Corporation's products and other services.

    To develop confidence in the customers and to sell products/services of

    high quality and prices determined from time to time by the Government

    and to sustain a sound image for the products supplied and services

    rendered which are the results of latest sophisticated technology and

    manufacturing techniques.

    To generate a participative culture and management style which will

    create good in-house working conditions and job satisfaction to all

    employees, to ensure fair wages commensurate with their performance,

    create a sense of involvement and belonging to the Corporation, instill a

    sense of confidence in the matter of their career growth and advancement

    and create an atmosphere of mutual respect and goodwill amongst all

    sections of the employees.

    To sustain continuous development of managerial talent so as to ensure

    their best contribution in the matter of utilization of resources placed and

    their disposal for managing and to provide adequate training and

    development opportunities for all our workmen.

    To develop organization structure with well defined objectives and

    responsibilities to create an atmosphere where freedom to function and

    flexibility to perform is ensured for all according to their ability,

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    capacity, resourcefulness and initiative.

    To develop internal resources to sustain future growth of the Corporation

    as envisaged.

    To put in its humble mite and fulfill its social and community obligations

    by pursuing national policies in regard to development of rural and

    backward areas to the extent resources of the Corporation could be

    deployed.

    To review from time to time the environmental impact of setting up of

    our industries and to continuously find ways and means to offset

    minimize impact of such environmental pollution

    2.7 Product Profile

    CCI manufactures various types of cements like ordinary Portland

    Cement (OPC) & Pozzolana Portland Cement (PPC) of different grades via

    33, 43, 53 grades under strict quality control with the brand name of CCI

    Cement.

    Salient characteristics of different types of cement produced by CCI are:

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    CHARACTERISTICS

    OPC 53

    GRADE

    IS 12269

    OPC 43

    GRADE

    IS 8112

    OPC 33

    GRADE

    IS 269

    PPC IS

    1489

    YEAR 1987 1989 1989 1991

    Fineness Minimum

    specific surface cm2/gm

    3000 3000 3000 3200

    Setting time (minutes)

    a. Initial not less

    than

    30 30 30 30

    b. Final not more

    than

    600 600 600 600

    SoundnessExpansion by

    a. Le-Chatelier

    (mm) 10.0 (max)

    10.0 (max) 10.0 (max) 10.0 (max) 10.0

    (max)

    b. Autoclave (%) 0.8 (max) 0.8 (max) 0.8 (max) 0.8 (max)

    Minimum compression strength (Kg/cm2)

    a. 3 days 270 230 160 160

    b. 7 days 370 330 220 220

    c. 28 days 530 430 330 330

    In CCI CEMENT quality parameters namely fineness & compressive

    strength are maintained 15-20 percent over and above the prescribed BIS

    specifications.

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    2.8 Area of Operation

    Cement production markets have become global markets. The large corporate

    buyers are interested in buying cement companies all across Europe. We help

    business owners of cement companies directly in the sale or purchase of a

    company. Corporate Finance in Europe knows the European cement market

    very well. We know the main decision makers (CEO's, CFO's and board

    members or PE investors behind them) at cement companies.

    We like to show you that we understand the cement market, the relevant

    synergies and plans of the different buyers. We are up to date with the latest

    and most realistic valuations that currently occur in the market. With this

    knowledge we can not only help you in finding the buyer that pays the highest

    price, but also ensure you to find the most suited strategic partner for your

    business for the long run. We can help you through the complete process if

    you want to sell a cements business.

    The effects of the recession on cement production

    The recession was originated in the US financial system and the housing

    market and has rapidly spread its efforts across the world. Later on this

    affected the real economy due to the shrinking of global demand trade flows.

    The decreasing activity in the construction sector will decrease the world

    wide cement production volume in advanced economies and lower growth

    rates in emerging markets.

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    2.9 Manufacturing Strategy

    Asbestos is a naturally occurring mineral that exists in abundance in

    numerous countries around the world. The material can be found in the soil orin exposed outcroppings of rock, and it exists in a variety of types, chemical

    compositions, and colors. Asbestos is a strong, virtually fireproof, and highly

    corrosion resistant material that has fascinated and served mankind for

    thousands of years, but in the late nineteenth century, its commercial use

    began to increase. In the late 1880s, several asbestos-containing composite

    products and materials began to enjoy popularity in the United States and

    around the world, and one of the most welcomed and widely utilized of these

    items was asbestos cement.

    Asbestos-cement is a mixture of primarily chrysotile or white asbestos and

    Portland cement. Because asbestos has a very high tensile strength and

    superior resistance to degradation from corrosive chemicals, it was considered

    to be an excellent additive to the particular chemical matrix of Portland

    cement. Depending on the specific use or application of the finished product,

    the ratio of asbestos to cement can vary from between 10 to seventy-five

    percent by weight. Once the cementitious product is fully cured, the asbestos

    fibers are bound in a hard. mass that is stable and durable.

    One of the earliest asbestos-cement products that had appeared in the United

    States went on the market in 1905, and it was in the form of a coating that had

    been developed by H. W. Johns Manufacturing Company (later to be known

    as Johns-Manville). The asbestos-cement coating had originally been

    promoted as a highly effective roof repair material that could add years of life

    to roofs that were once thought to be beyond repair. Often sold as a

    convenient, premixed paste, asbestos-cement soon became the low cost

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    material of choice for roof and flashing repairs or waterproofing around

    chimneys, skylights, roof vents, drainage scuppers, etc.

    2.10 Achievement

    The excellence award instituted by the Institute of Economic studies (I.E.S.),

    New Delhi was conferred on corporation in March, 2005 for achieving

    Excellence in Productivity, Quality, Innovation and Management.

    Manual Limestone Mine in Mines Safety Weeks (MSW) and Mine

    Environment & Mineral Conservation week (MS & MCW) participated in

    various competitions from 2002-03 onwards and various prizes were won in

    consecutive years from 2001 onwards till date.

    A. Various Prizes were won by Rajban Unit organized by Directorate of

    Mines Safety Ghaziabad Region as detailed below.

    2004-05 2005-06 2006-07 2007-08

    1. Mine working & Roads First - - First

    2. Explosives Third Third Second Third

    3. Training & Personnel Second Second First -

    4. Overall Performance First Third Third Third

    5. Publicity & Propoganda First - - -

    6. Noise & Air Pollution Third - - Third

    7. Welfare, House-keeping First Second - First

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    and Protective Equipments

    B. Mines Environment & Mineral Conservation week organized by Indian

    Bureau of Mines, Dehradun

    Region for the year 2004-05, 2005-06, 2006-07 & 2007-08.

    "DHRUV" Trophy for Large Mechanized Mine for extra-ordinary efforts for

    the protection of Environment & Mineral Conservation.

    C. Various Prizes were won by Tandur Unit for mines safety (DGMS awards

    for group large mechanized mines) & mines environment and ,mineral

    conservation (IBM awards) as detailed below

    2006-07 2007-08

    Mine Working Second Prize Second Prize

    Top Soil & Water Quality Management Second Prize Second Prize

    Air Quality Management First Prize -

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    Following prizes were won by Bokajan Unit during "North East Mine

    Environment and Mineral

    "Conservation" 2007 -08

    A forestation Third Prize

    Reclamation & Rehabilitation First Prize

    D. Following Prizes were won by Bokajan Unit during mines safety week for the

    Year

    2005-06

    Open Cast mines Working Third Prize

    Publicity and Propaganda Second Prize

    General Health &Welfare First Prize

    Drilling & Dumper Operations Third Prize

    Overall mines Performance Second Prize

    Mines Survey & records Second Prize

    The Bokajan unit won the First Prize in "Mines Waste Dump Management"

    among North-East Mines during Mines Environment Conservation Week under

    the guidelines of Mines Statutory Body "Indian Bureau of Mines".

    3. CCI has been awarded the 'All India Organizations of Employees

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    Industrial Relations Award' for the year 1993-94 for promoting sound

    industrial Relations environment.

    4. May Day Award 1994.'

    5. Bokajan Cement Factory has bagged the National Safety Award for the

    year 1990.

    6. Kurkunta Cement Factory has bagged the National Award for energy

    efficiency in Cement Industry for the year 1989-90 awarded by the National

    Council of Cement & Building Materials (NCCBM) in association with

    Ministry of Energy.

    7. CCI has been awarded second prize under Indira Gandhi Raj Bhasha

    Award for 1987-88 for outstanding achievement in promoting the official

    language policy of the Government.

    8. The Annual Report and Accounts (1986-87) of the Company were highly

    commended and awarded the plaque by the Institute of Chartered

    Accountants of India (1988).

    9. CCI has been awarded the International Asia Award 1984 in consultation

    with the Chamber of Commerce and Industry for distinguished contribution

    towards development and evolution of economy in Asian Area (1984).

    10. The Annual Report and Accounts (1982-83) of the Company were highly

    commended and awarded the plaque by the Institute of Chartered

    Accountants of India (1984).

    11. Mandhar Cement Factory was selected for productivity award (second

    best among all cement factories) by the National Productivity Council for the

    overall productivity for the year 1983.

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    12. Kurkunta Cement Factory which had operated at more than 110 percent

    capacity during 1982-83 was adjudged by the National Productivity Council

    as best among all factories in Cement industry for its highest overall

    productivity in the productivity year 1982.

    13. Mandhar Cement Factory was adjudged by the National Productivity

    Council as the best in terms of 'Energy Conservation' which is one of the

    core factors of productivity, for the year 1982.

    14. The Annual Report and Accounts (1980-81) of the Company were

    adjudged. the best and awarded the silver shield by the Institute of Chartered

    Accountants of India (1982.)

    15. The Annual Report and Accounts (1979-80) of the Company were highly

    Commended and awarded the plaque by the Institute of Chartered

    Accountants of India (1981.)

    16. The Annual Report and Accounts (1978-79) of the Company were highly

    Commended and awarded the plaque by the Institute of Chartered

    Accountants of India (1980.)

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    2.11 Organization Chart

    Communication within the organization is free and informal most of the time.

    Each one in the organization is clear about his role i.e. duties and responsibilities.

    There is a cordial relationship between superiors and their subordinates. Formal

    communication is hardly found. Superiors are used to give instructions to their

    subordinates in clear terms and in informal manner. That makes the subordinates feel

    comfortable and understand their duties to be performed. It is common scene that

    superior himself coming to the subordinate and giving him directions.

    Management Decision - Making

    Like any other organizations, the policy decision is taken at the top i.e. by the

    Board of Directions, subject to the provisions of bye-law, and directions conveyed

    in resolutions of General Meetings of the society. The Board has full authority to

    carry on the business of the society. The Board may meet as often as it considers

    necessary for the transactions of the business but not less than once a month. The

    members of the board are personally liable for all transactions conducted in

    contravention of the Byelaw. Provision 38 of the bye law lists down the business

    of the Board. To quote some of them:-

    To dispose of applications for membership and for share and their

    transfers.

    To raise loans and prescribe conditions on which deposits may be raised.

    To check the accounts of the society.

    To institute, defined or compromise legal proceedings.

    To sanction working expenses.

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    ORGANISATION CHART

    Chairman - cum

    Managing Director

    Director Director Director Director Chief VIG

    (PER) (FIN) (MKTG) (OPNS) Officer

    Sr. Manager CMP DGM ZM ZM ZM

    (PER) (FIN) North East South

    Manager

    Mktg.

    Addl. D.G.M. Sr. Mgr.

    GM (M.M) ADM

    GM GM GM GM GM GM D.G.M. Sr.Mngr. .

    (RJO) (TDO) (BKO) (MDO) (KKO) (NYO) (OPNS) G&M

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    Fig. 3.1 (Organization Chart)

    2.9 Social Responsibility

    Social responsibility has been assuming increasing importance and there is

    growing awareness among the Corporate Sector these days that every company

    should contribute positively towards the 'social goals. One of the protagonists of

    Social Audit believe three reasons for acceptance of Social Responsibility,

    They are:

    Management has become separate from ownership and is less concerned

    with the preservation of capital and more interested in performance

    which can have social component.

    Companies should concern themselves with non-profit social activities.

    Income as a measure of performance has been deemphasized in favor of

    future potential and social image.

    Apart from the primary role of increasing the cement production and making

    cement available in needy, remote and back ward areas of the country, the

    Corporation has been, suomoto, bestowing considerable attention towards

    contributing to the Society and the Community at large by adopting villages

    adjoining its operating units to make them better place to live in. CCI has been

    providing reasonable medical and educational facilities to the locals through its

    own health centers and educational institutions. CCI also has been engaging

    themselves in improvement of other infrastructure like road, water supply facilities

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    and development of non conventional energy sources to the adopted nearby

    villages. In the commitment of environmental improvements, CCI has been

    developing parks, play grounds and is also planting/rearing trees

    As part of anti-pollution measures, CCI is committed to make the environment

    around its factories dust free by installation of ESP systems in the old plants not

    having this facility.

    All new plants have these systems already. The Conventional measurement of

    profitability and growth as reflected in the profit & loss statement and the balance

    sheet is not adequate enough to reveal extent of contribution business houses had

    made to the community in discharge of its responsibility to various facets of

    society. It may perhaps take some more years before we develop suitable

    techniques for measuring social and community contribution with relative degree

    of confidence and accuracy. Nevertheless, we have taken inspiration from

    standards and concepts evolved by David F. Linowes and the Abt, Associates

    Annual Report 1972 which provide guidelines to draw social statement of various

    social events enervating as by-products of a business activity. CCI has been

    making efforts to bring out "Social Account" by drawing upon the guidelines of

    "Abt: Associate Annual Report 1972' with such modifications as considered

    suitable. This is the Twenty 3rd year in succession in which such an account is

    being projected and included in the Annual Report of the Company. The Social

    income statement comprises three sub statements each showing Company's social

    impact separately on staff, community and the general public comparing the

    benefits vis-a-vis the detriments (Costs) to the Society. In this connection, it may

    be taken note of that Social Accounts are "Society's statements" and not of the

    Company, as they portray the total social benefits drawn by the Society from the

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    Company's multifarious operations as well as the detriments developed on the

    society due to the Companies activities.

    The Environment

    From the outset, CCI has believed that a cement plant cannot flourish at the

    cost of the environment. That's why it adheres to the most rigorous international

    environmental norms.

    The pollution levels at all its cement plants are even lower than the rigorous Swiss

    standards of 100 mg/NM3.

    At the Himachal Pradesh plants, surface miners have been employed to scrape the

    surface of the mines. Thus ensuring that all the mining is totally blast free. There is

    no noise or air pollution.

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    FUNCTIONAL DEPARTMENTS

    HUMAN RESOURCE DEPARTMENT

    FINANCE DEPARTMENT

    PRODUCTION DEPARTMENT

    MARKETING DEPARTMENT

    PURCHASE DEPARTMENT

    QUALITY ASSURANCE DEPARTMENT

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    Functional Departments:

    Human Resource Department

    Human Resources are of vital importance and significance to an enterprise and

    constitute a primary of the total resource held. A peculiar aspect of human

    resources is that while these have infinite potential yet whatever is realised out of

    this resource is generally akin to the tip of the iceberg the remaining whole lot

    lying submerged untapped. Deliberate efforts have therefore, to be made to

    augment the gap between Actual and potential human resource may also be

    branded as Mother Resources through the medium of which other scare resource

    viz. Machines, material, money are organized, co-ordinate, directed and controlled.

    Maximum realization of the Potentialities of this Mother resources is of crucialimportance for the success of an enterprise. The in-house management and

    leadership styles the participative, collaborative and supportive climate, the

    motivation environment, care concern and fellow feelings for each other, the

    freedom and flexibility to operate within given frame-work of organization goals

    and objectives productivity oriented performance yard sticks and continued

    managements positive awareness for training & development effort to keep the

    threat of human obsolescence at are some of the essential inputs for tapping this

    resource by mere efflux of time unless they are effectively and meaningfully putto use continually .

    CC is fully conscious of these phenomena and utmost attention and priority to

    maintain the human asset of fine fettle. The procurement, development,

    compensation, integration and maintenance of human resources are thoughtfully

    planned, skillfully organized, carefully controlled and deftly directed so as to

    secure the meaningful and the individuals needs, organizational goals and social

    objective are successfully accomplished.

    A good insight into existing human potential can be well perceived through the

    profile of the human power distributed profession wise and age wise 15.35

    percentage of the total employees strength of CCI represent technically and

    professional qualified degree/diploma holders. As such 49.18 percentage of total

    strength of the organization is in the age group of 26-50 year. However, average

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    age of our employees comes to50 years. The broad distribution of CCI human is as

    under:

    Administrative Department

    Mr. A.K. Srivastava is the Chairman and Managing Director and including

    them, CCI is having six Board of Directors. All the major policies and decisions

    are framed by administration department. CCI policies (top to bottom), intake of

    new employees, market policies is taken by Administration Department. The

    department is having the strength of highly intelligent six members forming a

    cutting edge team. Presently CCI is trying to increase its business in market and as

    well as capturing more shares of domestic market. Production is the functional

    3.2 Production Department

    Area responsible for turning inputs into finished outputs through a series of

    production processes. The Production Manager is responsible for making sure thatraw materials are provided and made into finished goods effectively. He or she

    must make sure that work is carried out smoothly, and must supervise procedures

    for making work more efficient and more enjoyable.

    Five Production Sub-Functions

    In a manufacturing company the production functions may be split into five

    sub functions:

    The production and planning department will set standards and targets for

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    each section of the production process. The quantity and quality of products

    coming off a production line will be closely monitored. In businesses

    focusing on lean production, quality will be monitored by all employees at

    every stage of production, rather than at the end as is the case for businesses

    using a quality control approach.

    The purchasing department will be responsible for providing the materials,

    components and equipment required. to keep the production process running

    smoothly. A vital aspect of this role is ensuring stocks arrive on time and to

    the right quality.

    The stores department will be responsible for stocking all the necessary

    tools, spares, raw materials and equipment req~ired to service the

    manufacturing process. Where sourcing is unreliable, buffer stocks will need

    to be kept and the use of computerized stock control systems helps keep

    stocks at a minimal but necessary level for production to continue

    unhindered.

    The design and technical support department will be responsible for

    researching new products or modifications to existing ones, estimating costs

    for producing in different quantities and by using different methods. It will

    also be responsible for the design and testing of new product processes and

    product types, together with the development of prototypes through to the

    final product. The technical support department may also be responsible for

    work study and suggestions as to how working practices can be improved.

    The production department will be concerned with the manufacture of

    products.

    This will include the maintenance of the production line and other necessary

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    repairs. The works department may also have responsibility for quality

    control and inspection.

    A key aspect of modern production is ensuring quality. The term quality meansfitness for purpose i.e. a product; process or service should do exactly what is

    expected of it.

    Process of manufacture:

    Production utility and services departments of the product:

    The factory manufactures ordinary Portland cement and dozzolana cement by

    adopting Dry Process

    High grade limestone is mined at the companys mines loca ted at about 12 kms

    from the factory. The mining operations are mechanized. The limestone mind is in

    the form of boulders of 300 mm to 450 mm size. These are transported by road.

    By contractor to crusher located at about 2 kms away from the mines face. The

    boulders are crushed to less than 25 mm size and transported to the factory by

    means of a by cable ropeway of which each bucket is of 1.5 tones capability.

    The crushed limestone on receipt at the factory is stacked in piles at the qantry.

    From the qantry it is fed to a hopper by travel crane. Correcting materials such as

    iron ore/dust. Shale, and sandstone are added to the limestone and fed to the raw

    mill. In the raw mill the limestone along with the additives is ground to the fines

    which is known as raw meal. The air separator in the raw mill separates the fines

    and coarse materials are again fed to the raw mill. The silos have two compartment

    blending silo and storage silo. Compressed air is circulated continuously for 4 to 5

    hours in the blinding silo to homogenize the raw mill. The homogenized raw meal

    is stored in storage silo.

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    From the storage silo, the homogenized raw meal is pumped to the preheated by

    FK pump through screw conveyor elevator and weigh feeder. The preheated is four

    stage suspension type. Hot air is circulated by ID Fan through cyclones in four

    stage to achieve the desire temperature.

    The raw meal from the preheated is fed to rotary kiln from one end, pulverized

    coal is fed from other end. Clinker is formed in the coal. Clinker is formed in the

    form of granules at about 14000. Decarbonation also takes place at this stage. The

    clinker is cooled to 400oc in the planetary coolers and stored in the gantry mill

    through conveyor belts.

    Other materials likes qypsum, brick bats, fly ash, rice husk ash etc, are also stored

    in hoppers, the clinker, alongwith these other additives, required is fed to the

    cement mill through feed tables from the hoppers. The additives will depend on the

    quality of cement to be produced pozzolana or ordinary materials are ground to

    fines by rotation. The ground cement is stored in silos. Compressed air is circulated

    continuously inside the silo to keep the cement intact.

    The cement is extracted from the silos through screw conveyor and elevated to the

    fluxo machine hopper. The cement is packed in bags by rotary fluxo packer, each

    bag containing 50 kg of cement.

    Total quality management

    Every employee is expected to take responsibility for managing quality

    issues in order to make sure that waste is minimized and quality maximized. This

    is often referred to as total quality management and is part of the lean productionmethods used in modern industry.

    For businesses to be competitive, Production and Marketing need to work in an

    integrated way. Marketing is concerned with knowing and understanding the

    requirements of customers, so that Production can provide the market led products

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    that are required. This also requires excellent communication systems to be in

    place.

    Incumbent is primarily responsible for the effective operations of quarries, rawmills, kilns, cement mills, dispatch, plant for truck and rail wagons, and process

    control of production lines. Incumbent is accountable to Plant Manager for all

    matters related to Production Department.

    Duties Performed

    Plans, directs and supervises the activities of personnel assigned to

    Production Department. Performs supervisory functions and exercises

    authority at the Department Head level as established by management.

    Plans, directs and coordinates the development of a product mix to ensure

    smooth operation and reduced costs of prime quality products. Includes

    reviewing, analyzing and evaluating the use of various raw material

    alternatives in the production process and determining the costs and benefits

    of using such alternative raw materials.

    Coordinates and ensures the efficient planning for production and quality

    control of Type I & Type V cement and/or Oil Well cement. Includes

    coordinating with Marketing for determining quantity requirements for the

    various types of cement.

    Coordinates with the respective maintenance organizations to ensure that

    Plant equipment and machinery will be readily available for production

    purposes in line with the production plan.

    Initiates and directs studies to determine raw materials availability at

    Company quarry areas, normally the gypsum, limestone and clay quarries.

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    Such studies are to determine the quantity and quality of raw materials

    available at areas designated for the quarries.

    Initiates and directs studies designated to improve the productivity andefficiency of raw mills, kilns and cement mills. Such stu

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    professional standards. Work accomplishments are subject to review by Plant

    Manager. Confers with Plant Manager on matters of importance related to

    Production Department.

    3.3 Financial and Accounting Management

    The importance of finance in the business is same as the importance of the

    spring in the clock. Finance is required from the starting of the business until it

    terminates, as a means of the business transaction. Finance is the blood of the

    business without which an enterprise cannot survive.

    "Finance is that administrative area or set of administration function in an

    organization which relates the arrangement of cash and credit so that organization

    may have the means to carry out its objective as satisfactory as possible".

    Meaning of Financial Management

    Financial management is the concern with the managerial decision that

    results in the acquisition and financing of long term and short term credit of

    the firm. Financial management is a managerial activity, which is concern

    with planning and controlling of the firm financial resources.

    In L.D.P.M., there is a separate department of finance and Accounts, which

    handles different financial transactions and keeps on track of the revenues

    and expenses of the company. The finance department manages by top level

    management.

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    Sources of Finance

    Sources of finance means medium through which the business enterprises gets the

    finance for establishment and for smooth running of the business. There is twotype sources of which is given below

    Long-term Sources of Finance

    It is a source of finance, which is required for long time and it is a permanent

    source of finance.

    Need for Long Term Finance

    Any business organization needs finance mainly for two reasons

    To finance long-term requirements.

    To finance day-to-day short-term working capital requirements.

    The long-term requirements for finance include funds required for

    Setting up of the firm.

    Expansion.

    Modernization.

    Diversification.

    Replacement of existing machines.

    Other similar capital expenditure decision.

    Actually, L.D.P.M is the private organization which is family managed. Therefore,

    they do not issue any share to the public. They issue shares within their relatives

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    and friends.

    Short-term Sources of Finance

    Short-term source of finance is a fund, which is required to the firm for their day-

    to-day operation or smooth working of the organizations operations. In a current

    era, major firm's use following sources for their short-term requirement

    Commercial Paper

    Certificate of Deposit

    Inter corporate Deposit

    Factoring

    Bank Loan

    Following source of finance used by L.D.P.M. for their short term requirement of

    fund

    Bank Loan

    Cash Credit (C.C.)

    3.4 Marketing Department

    Marketing Policies

    From time to time, advertisements are released by our Zonal/Regional

    Offices inviting applications for appointment of Stockiest/Distributors. The

    application form can be obtained on payment from CCI Offices. Based on the

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    present line of business and financial status, appointments are made. An agreement

    is executed between the party and CCI after obtaining security deposit. Generally

    persons dealing in steel, building materials and other allied products, unemployed

    youths, SC/ST and persons from villages having not more than 5000 population

    are given preference.

    Marketing Network

    In line with its consumer oriented marketing policy, CCI is committed to

    supply best quality cement at right price and on time. Thus CCI Cement is

    marketed through a well established network of Zonal offices, Regional offices,

    Dumps and authorized Stockiest/Dealers/Distributors. However, the bulk

    consumers, Govt. Depts., PSU's etc. are contacted directly by Marketing/Sales

    officials of CCI and orders are obtained through participation in

    tenders/submissions of quotations.

    For any further details/enquiries contact Marketing/sales personnel at Corporate/Zonal/ Regional offices as given below.

    3.5 Quality Assurance Department

    A Quality Assurance dept. at Corporate office with representatives at each

    cement manufacturing plant is the backbone of Quality, for the product

    manufactured by CCI. This cell is directly reporting to C&MD regarding all

    quality matters.

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    One executive of Production dept. at each unit has been made responsible for

    quality assurance. All these executives at unit level are responsible for following

    jobs:

    To ensure that quality of cement conforms to the laid down standards relating

    to fineness, strength, expansion, ingredients etc. and only quality product is

    sent out of the factory.

    To carry out physical & chemical tests over and above the normal tests

    required for the purpose of production by taking necessary number of samples

    from each lot.

    To carry out inspection of bags at the time of packing as well as to conduct

    random sampling tests to ensure that the bags are of good quality and the

    weight of the loaded bags are correct.

    The short weight bags are not allowed to move out of the factory.

    The Executive (QA) checks the details of branding on the bags before packing

    of cement.

    The Executive (QA) is responsible to monitor adherence to all the stipulations

    made by the Indian Bureau of Standards for various tastings. He also monitors

    the conditions of various equipments and other stipulations.

    The Executive (QA) monitors the mode of sampling by Production

    Department for testing of various input materials at different stages and make

    comprehensive report to General Manager with a copy to Manager (Prod)

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    C.O.

    To carry out checking of calibration of the testing machines on random basis.

    To innovate the basic method of Quality Control, introduce new concepts relating

    to total quality management, its implementation through Production Department

    and percolation of total quality management as well as quality consciousness down

    the line through Production Department.

    To ensure that Weekly Quality Assurance Report in the prescribed format and

    Daily Quality Messages are sent to C.O.

    For the purpose of collection of samples and carrying out the necessary chemical

    & physical tests, the employees detailed at various points including that of

    Laboratory under the Production Department, extends necessary services to the

    Executive (QA).

    The duties and responsibilities of Executive (QA) at the Unit does not include day-

    to-day operations in the Production Department. All kinds of tests required for the

    production and inspection of inward materials continue to be performed by the

    executives of the Production Department.

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    AUDITED ACCOUNT FOR THE YEAR 2009-2010

    (Rs. in Lakhs)

    Sales & dispatches and accretion/ (Discretion) to stock 33425.69

    Other Income 3462.44

    Raw Materials Consumed 3640.48

    Stores and Packing material consumed 1639.50

    Emp. Remuneration & Benefits 4597.46

    Interest 3752.20

    Depreciation 888.27

    Other Manufacturing Expenses 17095.32

    Profit(+)/Loss(-) 5274.90

    Equity 81140.74

    Reserves & surplusLoans 46875.17

    Net Fixed Assets 10733.75

    Other Assets (Including DRE) 1906.88

    Current Assets 49033.50

    Current Liabilities 36058.56

    Capital W.I.P 1577.20

    Other Intangible Assets 100823.14

    Capital Employed 23708.69

    No. of Employees(Nos.) 107

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    CHAPTER-6

    MCKENSYS

    1 MCKENSY'S 7S FRAME MODEL WITH SPECIAL REFERENCE TO

    ORGANIZATION UNDER STUDY

    The 7's Model is better known as MCKENSY'S 7'S FRAME MODEL. This is

    because the two person who developed this model and it is developed by Torn

    peters and Robert water man, have been consultants at Mckinsey & Company. They

    published their 7's model in their article Structure is not organization" (1980) and

    their books " The art of Japanese Management" (1981) and Search of Excellence"

    (1982).

    The Model starts on the premise that an organization is not just structure, but

    consist of seven elements namely, these seven elements are distinguished as so

    called Hard 'S' and soft 'S'. The hard elements are feasible and early to identify.

    They can be formed strategy, statements, corporate plans, organizational charts and

    other documentation.

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    The Hard S' are namely following belows.

    Strategy

    Structure

    Systems

    The soft S' are namely following belows,

    Style

    Staff

    Skills

    Shared value

    STRATEGY:

    The Strategy adopted by the company is based on the price prevailing in the

    market. Company uses the waste elimination strategy by way of using the waste in

    manufacturing the by products. The various by products manufactured by the com-

    pany as following below,

    Molasses is used as major content in production of wines and other alco-

    holic products. So it is sold to liquor industry, and income is earned 2 crores per

    month.

    Bagasse is used for Power Generation and Fresh mud sold to the farmers

    during the process, which they turn use to fertilizer for growing the sugar cane.

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    SYSTEMS:

    The company used FIFO that is First in First out inventory for maintaining

    an inventory, company maintains various account book for holding the inventory

    in an efficient manner.

    STYLE:

    The company's Decision making is done by way of selecting the tender as

    government decides on sale to be done by the companies in a particular month..

    STAFF:

    Staffing is the process of acquiring the resources for the organization and

    assuring that they have the potential to contribute to the achievement of organiza-

    tional goals.

    SKILL:

    Employee skill is identified by way of performance appraisal; depending on

    the strength and weaknesses of the employee the training program is conducted.The company has skilled, unskilled, and semi skilled labors. Depending on the job

    nature and importance of the job, and on-job training will given to them.

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    SHARED VALUE:

    Guiding concepts, fundamental ideas around which a business is built-must

    be simple, usually stated at abstract level, have great meaning inside the organiza-

    tion even though outsiders may not see or understand them. The Maruti

    Khandsari. General principles of conduct and action can be summarized as

    follows.

    Principles of conduct

    1. Professional commitment

    2. Respect for others

    3. Integrity

    4. Loyalty

    5. Solidarity

    Principles of action

    1 . Respect for law

    2 . Caring for the environment

    3 . Workers health and safety

    4 . Employee rights.

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    CHAPTER 4

    SWOT ANALYSIS

    Strenth

    Brand image

    Upgraded technical skills

    Wider market all OEM (overall equipment manufacturer)

    Highly fund flow due to collaborator / investor

    High share holder values

    Highly skilled employees

    Growing company

    Good reputation among customer

    Cost as comparison to the competitor cost is less

    Machinery are bought from JSM (best Japanese company producing

    technical machines)

    Varity of machines (big and less tonnage machines)

    Good distributions network

    Testing machine

    Weakness

    Follow up strategy

    Less cost provide to a vendor create a problem to OEM

    Follow up as there standardized

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    Contribution should be 40 % of the sales value

    Demand of the customers to buy more machines

    Changing modules is time consuming

    Different range of machines create problems in maintenance

    OPPORTUNTIES

    Cementsector is a high growing area

    Launching of new technology

    Customer preferences changes

    Govt. policies and tax reduction

    Removal of trade barriers

    Provision of EPCG license

    THREATS

    Trades barriers

    Technology changes

    Entering of new competitor in a market

    Competitor cost

    Competitors better distribution channel

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    FINDING, SUGGESTION AND CONCLUSION

    Findings

    CCI carries a good image in the consumer's mind.

    Most of the retailer's are satisfied from the distribution service of CCI.

    There is good demand for CCI products throughout all the consumer classes.

    Distributors are choosy about their distribution pattern and therefore prefer

    to work on cash and efficient retailers ignoring a mass of other small outlets.

    Concentration on top outlets.

    Ignorance of small provisional stores who have the potential to sell CCI

    products.

    It is also noticed that the sales persons are reluctant to take small quantity

    orders.

    Dealers are concerned with the credit to great extent.

    Salespersons usually work as per their convenience.

    Dealers have some level of dissatisfaction with some front-end sales persons

    of CCI products.

    Advertisement plays an important role as it helps in stimulating demand for

    the product.

    There is huge demand in the corporate world.

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    The level of awareness among the customers regarding the product, quality,

    range of products etc of CCI products is good.

    The perceived quality of CCI products among the customers is high whencompared to other products.

    As CCI products being the strongest brand in the industry, many customers

    prefer only CCI products even if the competitors offer products of equal or

    better quality.

    Most of the Top outlets have equivalent sales of competitor products too

    Good relationship ties between manager and sales people.

    Consumers are not totally aware of the product range of CCI products.

    Most of the CCI customers are satisfied with the quality and price of the

    products.

    Suggestion

    Implement New approach plans

    Work on Efficient Beat plans only by including weekly and fortnightly

    plans.

    Attractive incentives to sales persons.

    Sufficient stock needs to be maintained at the C & F agents to avoid short

    fall.

    Advice salespersons to manage time so as to work efficiently.

    Cover each and every outlet possible.

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    If the Credit Terms can be little more liberalized more dealers will be

    willing to keep more CCI products.

    Create awareness among consumers as to the benefits of the products.

    Work efficiently on claims and damages.

    Team of sales force should be maintained on a regular basis to negotiate

    with lost dealers, so that the company can expand its distribution network.

    Feedback should be taken from the dealers on a regular basis to avoid

    dissatisfaction and frustration in dealers towards the company.

    Tap new markets like institutions, corporate and medical stores like Cadbury

    & Nestle.

    Increase shelf life by having an efficient supply chain management.

    If any production stock goes below the minimum stock level fresh stock

    should be supplied without any delay.

    Top outlets should be in constant touch so as to keep the stock level always

    above minimum level.

    Avoid stock shortage.

    Regional promotions need to be carried out so as to concentrate on a particular

    region rather than a country as a whole.

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    Conclusion

    CCI - Provide for setting out the practical regime of right to information for

    citizens to secure access to information under the control of public authorities, in

    order to promote transparency and accountability in the working of every public

    authority.

    The bidders for 10 plants of Cement Corporation of India (CCI) have started

    the exercise of due diligence, which they are likely to complete in the next month.

    The government expects to sell CCI by the end of this year.

    The government decision on CCI, which has been incurring heavy losses

    over the years, is very clear: any units that are not sold will be closed down. It is

    in the process of selling its entire equity in favor of strategic buyers.

    So far, the response to CCI privatization has been good. Though no party

    has expressed interest to take over the entire company, there are as many as 40

    bidders in the race to take over various plants of CCI.

    The bidders include major players like Gujarat Ambuja and Grasim.

    It may be recalled that CCI is being privatized under the auspices of the

    administrative ministry, that of heavy industries, and not under the ministry of

    disinvestment.

    The IFCI-SBI Caps combine are advising the government on CCI sale.

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    Meanwhile the ministry of heavy industries and CCI has expedited the

    process of voluntary retirement scheme (VRS).

    In the last month alone, more than 250 employees availed the VRS, whereasin the entire financial year of 2000-01 only 57 people had availed the VRS.

    Official sources said that the government wants to make the CCI plants

    attractive in the eyes of prospective buyers.

    Production has declined in the last few years, mainly on account of the

    closure of plants. This was the reason that CCI entered into marketing alliances

    with Grasim and Zuari in 2001.

    Headquartered in New Delhi, CCI has units at Adilabad and Tandur (in

    Andhra Pradesh), Bokajan (Assam), Akaltara and Mandhar (Chhattisgarh),

    Charkhi (Haryana)

    CCI is committed in supplying quality cement to its customers. To achieve this,

    fully equipped in house laboratories in manufacturing units keep strict control right

    through the manufacturing process from mining of limestone to dispatch of

    cement. In new plants, automatic quality control is done through online X- ray

    analyzers and computer controlled systems. Research and development center has

    also been setup to give backup support for operational efficiency and for

    technological innovations.

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    LEARNING EXPERIENCE:

    The main objective of the internship training is to gain knowledge about

    functions of an organization, its background, nature of business, its working and

    analysis of various product profile of the organization. Staying in the

    CEMENT CORPORATION OF INDIA. for almost a month was a platform for

    me to know its business conditions in the initial stage and gradual growth.

    I had a limited knowledge about 7s frame work, which was learnt in the class

    room. But this internship gave me a opportunity to relate those theoretical concepts

    to the organizational functioning.

    The study helped me to view the process of producing various products

    produced in the milk factory. To know the performance of CCI. Produces good

    quality of Cement.

    Workers are highly satisfied with wage and salary administration and

    welfare facilities.

    To conclude internship training at CEMENT CORPORATION OF