project report (fisb)

8/3/2019 Project Report (Fisb)

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TRAINING REPORT

ON

STUDY ON PAINT BUYING PROCESS OF BUILDERS IN

KEY CLUSTER IN NCR

Submitted to

MAHARSHI DAYANAND UNIVERSITY, ROHTAK

In partial fulfillment of the requirements

for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

(INDUSTRY INTEGRATED)

(II Semester)

Submitted by

Name: ARVIND KUMAR

Regn no. 1073902209

FIRST INDIA SCHOOL OF BUSINESS, GURGAON

(ELC CODE: 081023078)

NEAR HERO HONDA CHOWK GURGAON

JULY 2011


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CERTIFICATE

This is to certify that Arvind Kumar a student of the Maharshi Dayanand

University, Rohtak has prepared his Training Report entitled study on paint buying

process of builder in key cluster in NCR with focus on large projects under my

guidance. He has fulfilled all requirements leading to award of the degree of M.B.A

(industry Integrated).This report is the record of bonafide training undertaken by him

and no part of it has been submitted to any other University or Educational Institution

for award of any other degree/diploma/fellowship or similar title or prizes.

I wish her all success in life.


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STUDENTS DECLARATION

I hereby declare that the training report conducted at

AKZONOBEL, DLF PLAZA TOWER, GURGAON

Under the guidance of

Mr. Amit yadav

Submitted in partial fulfillment of the requirements for the

Degree of

MASTER OF BUSINESS ADMINISTRATION

(Industry Integrated)

TO

MAHARSHI DAYANAND UNIVERSITY, ROHTAK

Is my original work and the same has not been submitted

For the award of any other Degree/Diploma/Fellowship

Or other similar titles or prize

Students Signature

Students Name: Arvind Kumar

Place: GURGAON Regn. No: 1073902209

Date:


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CERTIFICATE

This is to certify that Mr. Arvind Kumar who is pursuing mba (Industry Integrated)

Course of MAHARSHI DAYANAND UNIVERSITY, ROHTAK at FIRST INDIA

SCHOOL OF BUSINESS has undergone Management Training at our organization

from 20 Feb 2011 to 31 march 2011.

His performance during the training period was found to be very good.

We wish him success for his future Endeavours.

Authorized Signatory

Name: Amit Yadav

Designation: Marketing Head


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AACCKKNNOOWWLLEEDDGGEEMMEENNTT

I was privileged to be associated with a reputed company and a Brand, which has a

global presence. I would like to express immense gratitude to Akzonobel. For

providing me an opportunity to complete my summer internship. It was an enriching

experience, which led to the first interface with the practical knowledge.

I would like to extend deep sense of gratitude ttooMr. Amit yadav, whos constant

Support and Faith in me always motivated me and his knowledge and brilliance

has Pulled me out of Doldrums in this project

I would like to express my note of gratitude towards my project mentor Prof.dhiraj

mahato (first India school of business) and all other faculty members of first India

school of business, who encouraged and gave me values and moral support to

complete my summer training successfully.

Arvind kumar


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CONTENTS:

Chapter 1: INTRODUCTION

1.1 General introduction about the sector.

1.2 Industry profile

A. Origin and development of the industry

b. Growth and present status of the industry

c. Future of the industry

CHAPTER 2: PROFILE OF THE ORGANIZATION

2.1 origin of the organization

2.2 growth and development of the organization

2.3 present status of the organization

2.4 functional departments of the organization

2.5 organization structure and organization chart

2.6 product and service profile of the organization/ competitors

2.7 market profile of the organization

CHAPTER 3: DISCUSSIONS ON TRAINING

3.1 students work profile (role and responsibilities), tools and techniques used

3.2 key learnings

CHAPTER 4: STUDY OF SELECTED RESEACH PROBLEM

4.1 statement of research problem


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4.2 statement of research objective

4.3 research design and methodology

CHAPTER 5: ANALYSIS

5.1 analyses of data

5.2 summaries of findings

CHAPTER 6: SUMMARY AND CONCLUSIONS

6.1 summary of learning experience

6.2 conclusions and recommendations

APPENDICES

Copy of questionnaire, leaf lets, brochures, photographs to be enclosed.

BIBLOGRAPHY


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CERTIFICATE

This is to certify that Arvind Kumar a student of the Maharshi Dayanand

University, Rohtak has prepared his Training Report entitled study on paint

buying process of builder in key cluster in NCR with focus on large projects

under my guidance. He has fulfilled all requirements leading to award of the

degree of M.B.A (industry Integrated).This report is the record of bonafide training

undertaken by him and no part of it has been submitted to any other University or

Educational Institution for award of any other degree/diploma/fellowship or similar

title or prizes.

I wish her all success in life.


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CHAPTER 1: INTRODUCION

1.1GENERAL INTRODUCTION ABOUT THE SECTORPAINT

A chemical oriented liquid used to protect and decorate different kind of surfaces.

Paint industry can be divided into two sectors.

Organized sector Mushroom sector

ORGANIZED SECTOR

It includes the companies listed in the stock exchange or the firms registered, having planned

promotional activities with relatively high prices. They fall under the capacity tax system and

distribute in more than one province.

MUSHROOM SECTOR

It includes the unregistered firms, having city based distribution with seasonal brands, having lower

prices with no planned promotional activities. They fall under the fixed tax system.

COMPANIES LISTED IN THE STOCK EXCHANGE ARE

Dulux ICI

Berger paints Pakistan Limited.

Buxly paints

Kausar paints.


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Dulux and Berger are the two competitive companies out of these listed companies. This is because

these two companies have the higher number of brands which are competitively positioned against

one another. Both are dealing in an extensive product range and in each product line they have a

number of brands. If we see the product line of decorative paints their number of brands is higher as

compared to any other company.

Along with the decorative paints, Berger Robbialac is competing with ICI Dulux in other paints,

such as auto paints and special protective paints.

Almost the same promotional tools are being used by both the companies consequently they are

giving a tough time to each other, especially in back selling field. They both have mobile teams

focusing directly at the consumers.

ICI DULUX THE MARKET LEADERS

Revenue generation makes ICI Dulux the market leaders of the paints industry. ICI Dulux is the

market leader not only with respect to the turnover but also with respect to the number of gallons

sold.

ICI Dulux has an edge over Berger with respect to its diversified fields.

ICI is known throughout the world and has a good name in other sectors as well, which gives an

advantage to Dulux in paints. ICI has a strong impact on the consumers consequently ICIs weather

shield has become a Generic name in Pakistan. Consumers often ask for Weather shied with lower

price, as they are unaware of the fact that weathershileld is the name given to the weather protective

paints of ICI Dulux exclusively.

Berger Robbialac uses the name of VIP Weather coat for its weather protective paint, but even in

this product ICI Dulux is far ahead of Berger.

Mushroom sector is not creating much problems and competition as they adjust their prices after

analyzing the prices of the market leaders i.e. ICI Dulux.


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As far as the government is concerned ICI Dulux is paying all its taxes properly and so it is not being

bothered by the different government policies. The total sales tax levied is about 16.5%. ICI had the

policy of deducting this tax before supplying the products to its registered dealers but now they

deduct only 15% tax is paid to the government directly by the dealers.

Market share

ICI Dulux being the largest paint manufacturers has the largest holdings. It has almost 70% share in

the paint industry in Pakistan. The rest of the 30% of the market share is held by Berger, Buxly and

the Mushroom sector.

In the overall, local and multinational paints industry ICI has 40% of share.

1.2 INDUSTRY PROFILEa. Industry origin and growth:-

The earliest paint factory in India dates back to 1902, when Shalimar Paints, Colour & Varnish

Company, A Pinchin Johnson unit, was established at Calcutta. Growing industrialization, expansion

of the railways and introduction of electric power a couple of years earlier had all kept business

confidence soaring high. However, this did not provide a ready and expanding market for the

nascent paint industry then. Imports from Britain continued to swarm the market and raw materials

were not easy to come by. The industry still consisting of one lone unit went through a rather

prolonged period of infancy, till the World War II brought in dramatic opportunities. With the

stoppage of imports owing to war conditions, the domestic market at last became almost the

exclusive reserve of the domestic industry. European manufacturers, hitherto exporting to India,

readily saw the advantages of setting up manufacturing facilities here. The period between the wars

thus saw the greatest ever influx of foreign paint companies into India- Good lass Wall (1918),

Elphant Oil Mills (1917) in Bombay, and British Paints, Jenson & Nicholson and Macfarlances in

Calcutta. Macfarlanes was brought over by the Poddars and became a completely Indian company,

while the other three: Shalimar Paints (Pinchin Johnson), British Paints and Jenson Nicholson

continued as British operated units.


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While talking about the post independent development of the Paint industry in India, mention

must be made of Asian Paints, a completely Indian unit which started on a very small scale, grew so

big and so beyond recognition over the years that it is today not only the largest unit in India but way

ahead of the second largest, Kansai (Goodlass) Nerolac Paints Ltd., formerly a unit of Goodlass Wall

(UK).

Besides Asian Paints, numerous factories, wholly Indian in ownership and with rare exceptions in

technology as well were set up in Calcutta, Kanpur and Bombay. The British units, though a few in

number, were technically strong and financially sound and, with the active support and patronage of

the Government, controlled a vastly higher share of the market. The post independence period

witnessed a steady growth in the paint industry. From a mere Rs.200 million turnover in 1950, the

paint industry crossed the Rs.14000 million mark in 1990-91.

But even in this period, paints were considered a luxury item. Only people with high incomes were

expected to decorate their houses with the use of paints. Paints, as a protective element, were totally

unheard of. The industrial segment, which was traditionally a low user of paints, vis--vis its

counterparts in the decorative segment, too contributed to this notion. In line with this misconceived

notion, the government drastically increased duties on paints in the early nineties with an aim to

bolster exchequer revenues. The result was obvious. This inevitably brought about a downturn in the

fortunes of the industry. The products, which are highly price elastic, saw a negative growth rate of

20 % in 1991-92. The next year was also not good, registering a growth of only 2%, bringing it back

to the 1990-91 level, thus corroborating the fact that the industry needed lower excise levels to grow.

The industrial slowdown during that period also did not help matters. In line with the liberalized

policies and the realization that paints are not necessarily a luxury item, duties were progressively

reduced from 1993-94.

This squared growth as most companies passed on duty reductions. Further, the entry of world

majors in the automobile and white goods market in India since 1993 helped the market to expand.

Demand for auto paints shot up suddenly. Form a modest 8% growth rate in 1993-94, paint demand

touched 12% in 1995-96.


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Rapid industrialization and improvements in the infrastructure such as transport, energy and

communication during the last decade gave a further fillip to the growth of the paint industry. Aided

by Governments liberal policy of technology import, the automotive and consumer durable

segments expanded phenomenally, with a flurry of foreign collaboration. Increased demand for

decorative, protective and functional coatings was a natural fall out, which brought, in its stride, a

host of indigenous developments as well as the injection of new technology

b. present & future trends of the industry:-

The Indian paint and coatings industry is riding high on the growth in the Indian automobileindustry, new construction in the housing segment and improving infrastructure throughout the

country. Thirty percent of the paint business is comprised of new construction projects. GDP growth

projections of six to 6.5% in the current year mean a growth of nine to ten percent in Indian paint

business. The growth will be 12-13% in the industrial segment and eight to nine percent for

decorative paint. The Indian automobile industry has been performing remarkably well and will

benefit the market leader in the segment Good lass Nerolac.

As for the future, the industry has predicted a CAGR of eight to nine percent for the next five years

compared to last years growth levels of 27.4% for cars and 8.9% for two wheelers. The Indian

housing industry is likely to do well in the current year as well, recording a growth rate of 35% lastyear. As a result of the overall health of Indias economy, it is safe to predict a nine to ten percentgrowth rate for the Indian paint industry in the next five years.

Consumers can look forward to new product launches, some for application in special areas.

Companies will be increasing the value added services available to customers by offering a variety

of finishes through specialized and trained applicators. There will be more options like ranges of

colors/finishes for wood applications through the tinting machines. Additionally, the trend towards

water-based coatings is likely to set in both for industrial and decorative applications. While India

has not yet embraced the DIY concept as cheap labor is still available, exclusive retail chain stores

sponsored and run by Indian paint companies will become a reality.

The Indian paint industry has progressed well and moving ahead is likely to be influenced by several

factors including new technologies, new innovative products, new associations, consolidation

industry and poor performers getting out of the market. Ultimately, in the years ahead there will be

only four or five key players operating in the Indian paint market.


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CHAPTER 2: PROFILE OF THE ORGANIZATION

2.1 ORIGIN OF THE ORGANIZATION

Akzonobel has a long history of mergers and divestments. Parts of the current company can betraced back to 17th century companies. The milestone mergers and divestments are the formation of

AKZO in 1969, the merger with Nobel Industries in 1994 forming Akzo Nobel, and the divestment

of its pharmaceutical business and the merger with ICI in 2007/2008 resulting in current day

Akzonobel

Akzonobel consists of nineteen business units, with business responsibility and autonomy. For

managerial purpose these cooperate in three groups, which are supported by one managerial board.

The Board of Management (BOM) of Akzonobel consists of four people, viz. Chairman

and CEO since 2003 Hans Wijers, CFO Keith Nichols, Rob Frohn (responsible for Specialty

Chemicals), and Leif Darner (responsible for Performance Coatings). The board holds office

in Amsterdam. Prior to August 2007, the group was headquartered in Arnhem.

Due to high revenues from the sales of its pharmaceutical business, Akzo Nobel was the world's

most profitable company in 2008.

2. 2 GROWTH AND DEVELOPMENT OF THE ORGANIZATION

Akzonobel has launched an aggressive five-year growth plan in India with the openingof a new industrial coatings plant, near Bangalore.

The worlds largest paint and coatings company is aiming to increase revenues fromits India operations to 1 billion ($1.37 billion US) within five years.

The new facility, which will produce coil and specialty plastic coatings, is located inHoskote on an Akzonobel site that now manufactures marine and protective coatings,automotive coatings and powder coatings.
http://en.wikipedia.org/wiki/CEOhttp://en.wikipedia.org/wiki/Hans_Wijershttp://en.wikipedia.org/wiki/CFOhttp://en.wikipedia.org/wiki/Amsterdamhttp://en.wikipedia.org/wiki/Arnhemhttp://en.wikipedia.org/wiki/Arnhemhttp://en.wikipedia.org/wiki/Amsterdamhttp://en.wikipedia.org/wiki/CFOhttp://en.wikipedia.org/wiki/Hans_Wijershttp://en.wikipedia.org/wiki/CEO


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Economic Powerhouse

India will develop into one of the worlds economic powerhouses, and it ranks veryhighly on our list of priority high-growth countries, said Leif Darner, the Akzonobel

board member responsible for Performance Coatings.

Site of Bangalore plant

We are already well represented in India, but as the largest global producer ofcoatings, we are committed to making a significant contribution to the countryscontinued development.Increasing capacity in India is critical to meet growing localdemand, added Conrad Keijzer, Managing Director of Akzonobel Industrial Coatings.

This is being driven by a number of factors, particularly the rapid increase in average

household incomes and the associated growth of the housing, construction, consumerelectronics and automotive sectors.

Coatings in Demand

The technologies most in demand in the region include laser-etch coatings for theautomotive industry, soft-touch technology for smart phones, and coil coatings forhigh-performance steel and aluminum construction markets, the company reports.

The new Bangalore facility will be capable of manufacturing up to 18 million liters

(about 4.8 million gallons US) per year, with scope for further expansion as demandgrows in India and neighboring countries, Akzonobel said.

Akzonobel employs about 1,500 people in India, where it operates six productionfacilities, two research laboratories, and about a dozen sales locations, representingactivities from across all of the companys coatings and specialty chemicalsbusinesses.


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Achieving our medium-term ambitions

Strategic ambitions

Outgrow our markets: Delivered Improved market share in many key

mature and high growth markets Opened our new 275 million Specialty

Chemicals site in Ningbo, China In Performance Coatings, acquired the

powder coatings activities of the DowChemical Company, and Changzhou

Prime Automotive Paint Co., Ltd (tosupport our mid-market car refinishesbusiness in China)

In Decorative Paints, signed anagreement to become the primary paintsupplier to Walmart in the US.

EBITDA margin > 14 percent: Deliv

early Continued to manage gross margi

percentage through pricing andprocurement actions, despite challraw materials environment

Completed delivery of 340 milliICI synergies and almost all initiat

our broader 200 million restructuplan Achieved our

14 percent EBITDA margin targetannual rolling basis in the secondof 2010.
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Revenue growth in % EBITDA margin

OWC improvement of 0.5 p.a: Delivering Delivered strong credit control, despite

the financial crisis Continued to consolidate suppliers and

harmonize terms and conditions toensure sustainable improvement in daysof payables

Continued roll-out of SAP in DecorativePaints, which will enable further

substantial improvements in inventorymanagement

Implemented a best practices referenceguide to enable future reductions inOWC levels.

Top quartile safety: Continued

improvement required Demonstrated improvement, but not

enough to reach our target Continued to roll-out behavior-based

safety (BBS) program in a disciplinemanner

Implemented a full roll-out of safetyleadership training.
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Top three Dow Jones Sustainability

Index: Delivered Ranked in the top three in the Chemicals

index for the fifth year

Demonstrated continued strongperformance in risk and crisismanagement, Code of Conduct andenvironmental policy and managementsystems

Improved in innovation management Future improvement required in

operational eco-efficiency (i.e., carbon,water, waste) and people developmentaspects.

Step change in people

development: Continued Implemented a full and reinvigorated

training schedule

Set stretching targets for executivediversity; will roll-out diversity andinclusion training for all employees f2011

Launched an externally benchmarkedemployee engagement survey to assebaseline performance

Began to implement HR countryorganizations to harmonize procedurand facilitate intra-company capabili

transfer.

DJSI position Chemicals sector Employee engagement performance aspercentile
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New ambitions

The next chapter in leadership

In 2008, following the acquisition of ICI, we outlined a strategic vision to become theworlds leading Coatings and Specialty Chemicals company. We alsodefined both value and values ambitions to support this overall vision, which areshown on this page. These defined what we meant by leadership in value and valuesduring a time when internally we were integrating ICI, and externally the marketenvironment was uncertain at best.Now that the market environment is improving, and we have completed the ICIintegration, we have defined a new set of medium-term strategic ambitions,appropriate for the next chapter of our leadership story. These ambitions wereannounced in September 2010 and will form the basis for our reporting going forward.They are strongly oriented towards profitable growth and are outlined below.

Value Accelerated growth Grow to 20 billion in revenue Increase EBITDA each year,

maintaining a 13 to 15 percent ma Reduce OWC percent of revenue

per annum towards a 12 percent le Pay a stable to rising dividend

Values Sustainable growth Top quartile safety performance Top three position in sustainabilit Top quartile performance in diver

employee engagement and talentdevelopment

Top quartile eco-efficiency improrate
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2.3 PRESENT STATUS OF THE ORGANIZATION

Akzo Nobel India Limited (erstwhile ICI India Limited), the maker of Dulux paints,announced its financial results for the year ended 31 March 2010 after its Board of

Directors meeting today. Sales for the year at Rs 939 cr grew by 4% and Profit fromoperations grew by 12%. PAT for the year was however lower at Rs 159 cr, which isnot comparable with that in the previous year on account of exceptional income in theprevious year. The name of the Company has been changed from ICI India Limited toAkzo Nobel India Limited.

The Paints Business has demonstrated consistent financial growth in a challengingmacro economic environment. With the conclusion of Akzo Nobel India transition, weare looking forward to a transformation in our companys culture, processes andbusiness practices aligned with Akzonobel, the worlds leading paints and coatings

company.

Keeping in view the current years performance, the Companys Dividend policy andother relevant factors, the Board has recommended a dividend of Rs 16 per share(previous year Rs 16.00 per share). This dividend will be paid after the approval of theshareholders at the forthcoming Annual General Meeting.


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24 Organization chart


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Financial highlightsFull-year 2010 in million

Akzo Nobel N.V. (AkzoNobel) today reported a revenue increase of 12 percent for the year 2010to 14.6 billion. EBITDA increased 16 percent to 1,964 million, with EBITDA margins up at13.4 percent. Total 2010 net income increased 165 percent to754 million.

Revenue growth was driven by a 6 percent volume increase across all three Business Areas asdemand recovered, particularly in high growth markets.

For the fourth quarter, volumes were up 3 percent, pricing improved 4 percent and EBITDA rose3percent to 377 million. The total net income amounted to 162 million.

Raw material prices increased in 2010, particularly in the second half of the year. The companyexpects 2011 prices to increase further. Pricing and cost reduction actions are ongoing andAkzoNobel is confident that it will be able to compensate for these increases during 2011.

debt decreased from 1,744 million at year-end 2009 to 936 million at year-end 2010, mainly dueNational Starch divestment generating 1 billion of cash. Net cash from operating activities was 519 million(2009: 1,220 million) reflecting investment in working capital facilitating growth and higher restructuringpayments in 2010.

In September 2010, the company announced a simplified dividend policy, stating that it intends

to pay a stable to rising dividend. In line with this policy, AkzoNobel is proposing a finaldividend of 1.08, which would make a total 2010 dividend of 1.40, up 4 percent from 1.35 in2009.


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2.5 PRODUCT AND SERVICE PROFILE OF THE ORGANIZATION

Interior Paints for walls & ceilings

Dulux

Velvet

Touch

The only paint

with pearl glow

finish

Dulux

Super

Smooth

So smooth So

beautiful

Dulux 3-in-1

Stayclean

The washable paint

that protects your

amily from

bacteria
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Exterior Paints for exterior walls & tiles

Dulux Weather Shield Max

Maximum Beauty, Maximum Protection

Dulux Weather Shield UltraClean

Ultra Clean Beauty

Dulux Weather Shield

Keeps your house cool

Dulux Promise

Promise of Beauty, Promise of Protection

Dulux TileShield

Beauty Specialist for Tiles & Bricks

Dulux WeatherShield Clear

Perfect Protection for Bricks,

Stones and Tiles

.

Dulux WeatherShield Tex
http://www.dulux.in/weathershield_max.jsphttp://www.dulux.in/weathershield_ultraclean.jsphttp://www.dulux.in/weathershield_ultraclean.jsphttp://www.dulux.in/weathershield_ultraclean.jsphttp://www.dulux.in/weathershield.jsphttp://www.dulux.in/promise.jsphttp://www.dulux.in/tileshield.jsphttp://www.dulux.in/weathershield_clear.jsphttp://www.dulux.in/weathershield_tex.jsphttp://www.dulux.in/weathershield_tex.jsphttp://www.dulux.in/weathershield_clear.jsphttp://www.dulux.in/tileshield.jsphttp://www.dulux.in/promise.jsphttp://www.dulux.in/weathershield.jsphttp://www.dulux.in/weathershield_ultraclean.jsphttp://www.dulux.in/weathershield_max.jsphttp://www.dulux.in/weathershield_tex.jsphttp://www.dulux.in/weathershield_clear.jsphttp://www.dulux.in/tileshield.jsphttp://www.dulux.in/promise.jsphttp://www.dulux.in/weathershield.jsphttp://www.dulux.in/weathershield_ultraclean.jsphttp://www.dulux.in/weathershield_max.jsphttp://www.dulux.in/weathershield_tex.jsphttp://www.dulux.in/weathershield_clear.jsphttp://www.dulux.in/tileshield.jsphttp://www.dulux.in/promise.jsphttp://www.dulux.in/weathershield.jsphttp://www.dulux.in/weathershield_ultraclean.jsphttp://www.dulux.in/weathershield_max.jsphttp://www.dulux.in/weathershield_tex.jsphttp://www.dulux.in/weathershield_clear.jsphttp://www.dulux.in/tileshield.jsphttp://www.dulux.in/promise.jsphttp://www.dulux.in/weathershield.jsphttp://www.dulux.in/weathershield_ultraclean.jsphttp://www.dulux.in/weathershield_max.jsphttp://www.dulux.in/weathershield_tex.jsphttp://www.dulux.in/weathershield_clear.jsphttp://www.dulux.in/tileshield.jsphttp://www.dulux.in/promise.jsphttp://www.dulux.in/weathershield.jsphttp://www.dulux.in/weathershield_ultraclean.jsphttp://www.dulux.in/weathershield_max.jsphttp://www.dulux.in/weathershield_tex.jsphttp://www.dulux.in/weathershield_clear.jsphttp://www.dulux.in/tileshield.jsphttp://www.dulux.in/promise.jsphttp://www.dulux.in/weathershield.jsphttp://www.dulux.in/weathershield_ultraclean.jsphttp://www.dulux.in/weathershield_max.jsphttp://www.dulux.in/weathershield_tex.jsphttp://www.dulux.in/weathershield_clear.jsphttp://www.dulux.in/tileshield.jsphttp://www.dulux.in/promise.jsphttp://www.dulux.in/weathershield.jsphttp://www.dulux.in/weathershield_ultraclean.jsphttp://www.dulux.in/weathershield_max.jsphttp://www.dulux.in/weathershield_tex.jsphttp://www.dulux.in/weathershield_clear.jsphttp://www.dulux.in/tileshield.jsphttp://www.dulux.in/promise.jsphttp://www.dulux.in/weathershield.jsphttp://www.dulux.in/weathershield_ultraclean.jsphttp://www.dulux.in/weathershield_max.jsphttp://www.dulux.in/weathershield_tex.jsphttp://www.dulux.in/weathershield_clear.jsphttp://www.dulux.in/tileshield.jsphttp://www.dulux.in/promise.jsphttp://www.dulux.in/weathershield.jsphttp://www.dulux.in/weathershield_ultraclean.jsphttp://www.dulux.in/weathershield_max.jsphttp://www.dulux.in/weathershield_tex.jsphttp://www.dulux.in/weathershield_clear.jsphttp://www.dulux.in/tileshield.jsphttp://www.dulux.in/promise.jsphttp://www.dulux.in/weathershield.jsphttp://www.dulux.in/weathershield_ultraclean.jsphttp://www.dulux.in/weathershield_max.jsphttp://www.dulux.in/weathershield_tex.jsphttp://www.dulux.in/weathershield_clear.jsphttp://www.dulux.in/tileshield.jsphttp://www.dulux.in/promise.jsphttp://www.dulux.in/weathershield.jsphttp://www.dulux.in/weathershield_ultraclean.jsphttp://www.dulux.in/weathershield_max.jsphttp://www.dulux.in/weathershield_tex.jsphttp://www.dulux.in/weathershield_tex.jsphttp://www.dulux.in/weathershield_tex.jsphttp://www.dulux.in/weathershield_clear.jsphttp://www.dulux.in/weathershield_clear.jsphttp://www.dulux.in/weathershield_clear.jsphttp://www.dulux.in/tileshield.jsphttp://www.dulux.in/tileshield.jsphttp://www.dulux.in/tileshield.jsphttp://www.dulux.in/promise.jsphttp://www.dulux.in/promise.jsphttp://www.dulux.in/promise.jsphttp://www.dulux.in/weathershield.jsphttp://www.dulux.in/weathershield.jsphttp://www.dulux.in/weathershield.jsphttp://www.dulux.in/weathershield_ultraclean.jsphttp://www.dulux.in/weathershield_ultraclean.jsphttp://www.dulux.in/weathershield_ultraclean.jsphttp://www.dulux.in/weathershield_ultraclean.jsphttp://www.dulux.in/weathershield_max.jsphttp://www.dulux.in/weathershield_max.jsphttp://www.dulux.in/weathershield_max.jsp


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http://www.dulux.in/weathershield_clear.jsp


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Wood Care Opaque & Clear coatings for wood

Wood Care Opaque & Clear coatings for wood
http://www.dulux.in/weathershield_clear.jsphttp://www.dulux.in/weathershield_clear.jsphttp://www.dulux.in/clear_coatings.jsphttp://www.dulux.in/clear_coatings.jsphttp://www.dulux.in/clear_coatings.jsphttp://www.dulux.in/clear_coatings.jsp


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Undercoats for Interiors Walls & Ceilings

ICI Acrylic Wall Putty

Effective solution for surface imperfections

ICI Acrylic Primer

Good Adhesion of topcoat

ICI Solvent Based Cement Primer


ICI Water Based Cement Prim

http://www.dulux.in/acrylicwall_putty.jsphttp://www.dulux.in/acrylic_primer.jsphttp://www.dulux.in/solventbased_cement_primer.jsphttp://www.dulux.in/waterbased_cement_primer.jsphttp://www.dulux.in/mousepainter.jsphttp://www.dulux.in/schemer.jsphttp://www.dulux.in/color_pallette_start.jsphttp://www.dulux.in/waterbased_cement_primer.jsphttp://www.dulux.in/solventbased_cement_primer.jsphttp://www.dulux.in/acrylic_primer.jsphttp://www.dulux.in/acrylicwall_putty.jsphttp://www.dulux.in/mousepainter.jsphttp://www.dulux.in/schemer.jsphttp://www.dulux.in/color_pallette_start.jsphttp://www.dulux.in/waterbased_cement_primer.jsphttp://www.dulux.in/solventbased_cement_primer.jsphttp://www.dulux.in/acrylic_primer.jsphttp://www.dulux.in/acrylicwall_putty.jsphttp://www.dulux.in/mousepainter.jsphttp://www.dulux.in/schemer.jsphttp://www.dulux.in/color_pallette_start.jsphttp://www.dulux.in/waterbased_cement_primer.jsphttp://www.dulux.in/solventbased_cement_primer.jsphttp://www.dulux.in/acrylic_primer.jsphttp://www.dulux.in/acrylicwall_putty.jsphttp://www.dulux.in/mousepainter.jsphttp://www.dulux.in/schemer.jsphttp://www.dulux.in/color_pallette_start.jsphttp://www.dulux.in/waterbased_cement_primer.jsphttp://www.dulux.in/solventbased_cement_primer.jsphttp://www.dulux.in/acrylic_primer.jsphttp://www.dulux.in/acrylicwall_putty.jsphttp://www.dulux.in/mousepainter.jsphttp://www.dulux.in/schemer.jsphttp://www.dulux.in/color_pallette_start.jsphttp://www.dulux.in/waterbased_cement_primer.jsphttp://www.dulux.in/solventbased_cement_primer.jsphttp://www.dulux.in/acrylic_primer.jsphttp://www.dulux.in/acrylicwall_putty.jsphttp://www.dulux.in/mousepainter.jsphttp://www.dulux.in/schemer.jsphttp://www.dulux.in/color_pallette_start.jsphttp://www.dulux.in/waterbased_cement_primer.jsphttp://www.dulux.in/solventbased_cement_primer.jsphttp://www.dulux.in/acrylic_primer.jsphttp://www.dulux.in/acrylicwall_putty.jsphttp://www.dulux.in/mousepainter.jsphttp://www.dulux.in/schemer.jsphttp://www.dulux.in/color_pallette_start.jsphttp://www.dulux.in/waterbased_cement_primer.jsphttp://www.dulux.in/solventbased_cement_primer.jsphttp://www.dulux.in/acrylic_primer.jsphttp://www.dulux.in/acrylicwall_putty.jsphttp://www.dulux.in/mousepainter.jsphttp://www.dulux.in/schemer.jsphttp://www.dulux.in/color_pallette_start.jsphttp://www.dulux.in/waterbased_cement_primer.jsphttp://www.dulux.in/solventbased_cement_primer.jsphttp://www.dulux.in/acrylic_primer.jsphttp://www.dulux.in/acrylicwall_putty.jsphttp://www.dulux.in/mousepainter.jsphttp://www.dulux.in/schemer.jsphttp://www.dulux.in/color_pallette_start.jsphttp://www.dulux.in/waterbased_cement_primer.jsphttp://www.dulux.in/solventbased_cement_primer.jsphttp://www.dulux.in/acrylic_primer.jsphttp://www.dulux.in/acrylicwall_putty.jsphttp://www.dulux.in/mousepainter.jsphttp://www.dulux.in/schemer.jsphttp://www.dulux.in/color_pallette_start.jsphttp://www.dulux.in/waterbased_cement_primer.jsphttp://www.dulux.in/solventbased_cement_primer.jsphttp://www.dulux.in/acrylic_primer.jsphttp://www.dulux.in/acrylicwall_putty.jsphttp://www.dulux.in/mousepainter.jsphttp://www.dulux.in/schemer.jsphttp://www.dulux.in/color_pallette_start.jsphttp://www.dulux.in/waterbased_cement_primer.jsphttp://www.dulux.in/solventbased_cement_primer.jsphttp://www.dulux.in/acrylic_primer.jsphttp://www.dulux.in/acrylicwall_putty.jsphttp://www.dulux.in/mousepainter.jsphttp://www.dulux.in/schemer.jsphttp://www.dulux.in/color_pallette_start.jsphttp://www.dulux.in/waterbased_cement_primer.jsphttp://www.dulux.in/solventbased_cement_primer.jsphttp://www.dulux.in/acrylic_primer.jsphttp://www.dulux.in/acrylicwall_putty.jsphttp://www.dulux.in/mousepainter.jsphttp://www.dulux.in/schemer.jsphttp://www.dulux.in/color_pallette_start.jsphttp://www.dulux.in/waterbased_cement_primer.jsphttp://www.dulux.in/solventbased_cement_primer.jsphttp://www.dulux.in/acrylic_primer.jsphttp://www.dulux.in/acrylicwall_putty.jsphttp://www.dulux.in/mousepainter.jsphttp://www.dulux.in/schemer.jsphttp://www.dulux.in/color_pallette_start.jsphttp://www.dulux.in/waterbased_cement_primer.jsphttp://www.dulux.in/solventbased_cement_primer.jsphttp://www.dulux.in/acrylic_primer.jsphttp://www.dulux.in/acrylicwall_putty.jsphttp://www.dulux.in/mousepainter.jsphttp://www.dulux.in/schemer.jsphttp://www.dulux.in/color_pallette_start.jsphttp://www.dulux.in/waterbased_cement_primer.jsphttp://www.dulux.in/solventbased_cement_primer.jsphttp://www.dulux.in/acrylic_primer.jsphttp://www.dulux.in/acrylicwall_putty.jsphttp://www.dulux.in/waterbased_cement_primer.jsphttp://www.dulux.in/waterbased_cement_primer.jsphttp://www.dulux.in/waterbased_cement_primer.jsphttp://www.dulux.in/solventbased_cement_primer.jsphttp://www.dulux.in/solventbased_cement_primer.jsphttp://www.dulux.in/solventbased_cement_primer.jsphttp://www.dulux.in/acrylic_primer.jsphttp://www.dulux.in/acrylic_primer.jsphttp://www.dulux.in/acrylic_primer.jsphttp://www.dulux.in/acrylicwall_putty.jsphttp://www.dulux.in/acrylicwall_putty.jsphttp://www.dulux.in/acrylicwall_putty.jsp


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Undercoats for Wood care: Opaque Finishes
http://www.dulux.in/gloss.jsphttp://www.dulux.in/white_wood_primer.jsphttp://www.dulux.in/pink_wood_primer.jsphttp://www.dulux.in/gloss.jsphttp://www.dulux.in/white_wood_primer.jsphttp://www.dulux.in/pink_wood_primer.jsphttp://www.dulux.in/gloss.jsphttp://www.dulux.in/white_wood_primer.jsphttp://www.dulux.in/pink_wood_primer.jsphttp://www.dulux.in/gloss.jsphttp://www.dulux.in/white_wood_primer.jsphttp://www.dulux.in/pink_wood_primer.jsphttp://www.dulux.in/gloss.jsphttp://www.dulux.in/white_wood_primer.jsphttp://www.dulux.in/pink_wood_primer.jsphttp://www.dulux.in/gloss.jsphttp://www.dulux.in/white_wood_primer.jsphttp://www.dulux.in/pink_wood_primer.jsphttp://www.dulux.in/gloss.jsphttp://www.dulux.in/white_wood_primer.jsphttp://www.dulux.in/pink_wood_primer.jsphttp://www.dulux.in/gloss.jsphttp://www.dulux.in/white_wood_primer.jsphttp://www.dulux.in/pink_wood_primer.jsphttp://www.dulux.in/gloss.jsphttp://www.dulux.in/white_wood_primer.jsphttp://www.dulux.in/pink_wood_primer.jsphttp://www.dulux.in/gloss.jsphttp://www.dulux.in/white_wood_primer.jsphttp://www.dulux.in/pink_wood_primer.jsphttp://www.dulux.in/gloss.jsphttp://www.dulux.in/white_wood_primer.jsphttp://www.dulux.in/pink_wood_primer.jsp


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2.6 MARKET PROFILE OF THE ORGANIZATION

Marketing Mix

Now we shall analyze the marketing mix of the ICI Dulux paints and emulsions, but before that let

us have a brief look at the target Market and Market Segmentation of ICI Dulux.

TARGET MARKET

ICI Dulux is having a wide range of products that fulfils the needs of all type of customers, yet itsmain focus in on the upper/elite class and the upper middle class. Comparatively little emphasis ismade on the lower middle class. Industrial customers are also included in their target market.

ICI has in fact categorized its customers into three categories.

Category A

Category B

Category C

Category A constitutes the elite / higher class and category B constitutes the upper middle class.Both of these categories include the people who can easily afford the paints (highest quality) of ICIDulux. Therefore these two categories get the most importance Category C is of the middle-middleand lower-middle class which usually afford the normal/average quality paints of ICI Dulux.

Therefore they define their Target Market according to the class categories and not throughterritories.

MARKET SEGMENTATION

ICI provide their products only to the dealers (registered) which in turn serve to the various marketsegments, which are as follows:

Paints;

Painting Contractors;

Architects;

Construction companies;

Consumers.


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PRODUCT

ICI Dulux a proud organization, dealing in paints has a wide rage A quality paints suitable for allsort of surfaces and climates not only for the household customers, but they have also developedbrand loyalty among industrial customers.

PRODUCT RANGE

ICI Dulux isproducing both WATER BASED paints as well as OIL BAES paints.

WATER BASED PAINTS

Dulux Pentalite Special Plastic Emulsion

This is premium quality paint and is washable. It is used for masonry surfaces and has a durable,

smooth, finish.

Coverage: 11-16m2 /ltr/ coat.

Dulux Pentalite Natural Whites

These paints cover with unique fragrances, especially features for the people and customers who aresensitive to the smell to paints. They have nine subtle hues of white are washable and have a smooth,durable finish.

Coverage:11-16 m2/ltr/coat

Dulux Wealthershield

It is the weather protective paint used for exteriors which is extremely durable against allextremities of weather. It has been tasted and proven for 15 years.

Coverage: 12-13 m2/ltr/coat


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Fascinating Facts

AkzoNobel's history can be traced back as far as 1777, to the foundation of DetHolmbladske Selskab (now Sadolin) in Denmark.

AkzoNobel's Interchar fire retardant coating was derived from its International Paintbusiness' Chartek technology, which was used during the U.S. Apollo missions.

ICI's famous Old English sheepdog appeared in Dulux advertising for the first time in1963, as ICI Paints began appealing to the new DIY market.

AkzoNobel supplied coatings for the Birds Nest Stadium and Water Cube used for the2008 Beijing Olympics.

World Cup 2010 South Africa: around 750,000 liters of International Paint productshave been used to provide a protective coating for more than 30,000 tons of steel for thefootball stadiums in Durban, Port Elizabeth and Cape Town.

2010 revenue up 12 percent to 14.6 billion; EBITDA* up 16 percent to 1,964 million Total 2010 net income increased to 754 million Q4 revenue up 17 percent to 3.6 billion; Q4 EBITDA up 3 percent to 377 million Adjusted EPS (earnings per share): 3.71 (2009: 2.06) Outlook: aiming for more than 5 percent revenue and EBITDA growth in 2011, in line

with strategic ambitions.


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CHAPTER 3. DISCUSSIONS ON TRAINING

3.1 STUDENT WORK PROFILE, TOOLS AND TECHNIQUES USED.

My work profile is to study on paint buying process of builders in key clusters in NCR with focus on

large projects by meeting the different people in the projects like project manager, site in charge and

many more and collect the data from them regarding paints which are helpful for the company to

take sales order of paints from there.

I have made a set of questionnaire to collect the data from sites because it saves a lot of time, and no

data was miss out because every thing was in a systematic manner.

The questionnaire which I prepared was given below


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Dear Sir,

I am Arvind Kumar, student of MBA Industry Integrated from First India School of Business

Gurgaon, and doing a project on paint industry.

This is to request you that kindly give me five minutes, which will be helpful for me to complete my

project reports.

Questionnaire

Please tick () at only one answer for each question

1. Which of the paints brand you heard?(A)Dulux (B) Asian (C) Berger (D) Nerolac (E) All

2. Which type of exterior looks are you deciding?(A) Paint (B) Glass (C) stone (D) other

3. Which type of exterior paints are you planning?(A) Texture (B) smooth (C) ordinary (D) other

4. Which type of interior paints are you planning?(A) OBD (B) premium emulsion (C) Economy (D) Other

5. When will panting stage come in this project?(A) 0-3 month (B) 3-6 month (C) 6-12 month (D) 12 month

6. Who will finalize the painting works?(A) Client (B) contractor (C) both (D) other

7. How much life of paints you expect?(A) 0-2years (B) 2-4years (C) 4- 6years (D) more

8. When will you start sampling of paints for your projects?(A) 0-2 month (B) 2-4 month (C) 4-6 month (D) 6-8 month

9. Which type of paint segment are you looking for?(A) Premium (B) economy (C) front line segment (D) others

10. Do you like to talk with the concern person of the Dulux paints?


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Name of project

Location

Type

No of Towers

Client

Contractor (civil)

Architect & firm


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3.2 KEY LEARNINGS

I got a number of things to learn from my internship, they are as follows

1. Detailed knowledge of paint industry,

2. Detailed knowledge of large projects,

3. How to enter inside the projects,

4. Detailed knowledge of many places,

5. How to make business relations in the projects,

6. How to keep patience in life,

7. Name of many builders and architects,

8. Knowledge of up coming projects in many places


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CHAPTER 4. STUDY OF SELECTED RESEARCH PROBLEM

4.1 STATEMENT OF RESEARCH PROBLEM

The statement of my research problem is to find out the large projects in a given

clusters and find out the details of the projects like painting stage of the project,

number of towera, name of contractors,name of architect,which type of paint they are

planning to use in exterior and interior etc.

4.2 STATEMENT OF RESEARCH OBJECTIVES.

The objective of my research is to find out where the places where the large projects is

going on and their complete details regarding paints so that it will be easy for the

company to enter into the projects for taking all the paints related contracts.

4.3 RESEARCH DESIGN AND METHODOLOGY.

The sites which I covered was as follows

Sites visited in manesar

1. Spiredge2. The kailash C.G.H.S3. Imperial society4. Express green 15. Express green 26. The dhna group housing society7. Rock society8. Darsons & kissons I valley


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SITES VISITED IN DHARUHERA

1. ARAVALI HEIGHT2. M2K COUNTRY HEIGHT3. PIYUSH CITY4. BESTECH CITY CENTER

SITES VISITED IN BHIWARI

1. PARASVNATH CITY CENTER2. AVALON RESIDENCY

SITES VISITED IN NOIDA & G. NOIDA

1. ATS GREEN PARADISO2. AVJ HEIGHT3. AWHO PH III4. VARDHMANS DEVINE I VALUE5. KRESCENT TOWER6. MOON COURT7. STAR COURT8. MALROSE APARTMENT9. GARDENIA SHELTER PVT LTD10.PAVILION 3411.PARSVNATH PRIVILEGE12.MARVEL HOMES13.PRATEEK FEDURA14.ANTARIKSH NATURE15.OMAXE CANNAUGHT PLACE16.JSS PUBLIC SCHOOL

SITES VISITED IN INDRAPURAM

1. ATS ADVANTAGE2. SRISHTI RESENDIAL COMPLEX3. ORANGE COUNTRY4. PULL COURT5. INDRAPURAM HABITAT CENTER


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SITES VISITED IN GHAZIABAD

1. SSC HEIGHT2.

IMPRESSION PLUS3. CLASSIC RESEDENCY

4. K.D.P GRAND SAVERA5. SATYA VILLE DE6. AJNARA INTEGERITY7. HINDON HEIGHT8. DEVIKA SKYPER9. AJNARA GRACE10.AURA CHIMERA

SITES VISITED IN PATAUDI ROAD

1. PARK SERENE2. RAMAPRASTHA CITY3. TAKSHILA HEIGHT4. ILD SPIRE DEGE5. NINEX CHORONA

SITES VISITED IN SONIPAT & KUNDLI

1. ELDECO COUNTY2. OMAXE CITY CENTER3. APEX GREEN4. PARASVNATH CITY5. TUSCAN HEIGHT6. KINGS BURY7. SUSHANT CITY8. GRAND SQUARE9. USHAY TOWER10.MAX HEIGHT11.VARDHMAN GARDENEIR


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CHAPTER 5 :ANALYSIS

5.1 ANALYSIS OF DATA

Analysis of data

1. Which of the paints brand have you heardA. DULUX B. ASIAN C. BERGER D. NEROLAC E. AL

2. Which type of exterior looks are you deciding

A. PAINT B. GLASS C. STONE D. OTHER

results

dulux

asian

berger

nerolac

all

paint

glass

stone

other


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3. Which type of exterior paints are you planning?

(A) Texture (B) smooth (C) ordinary (D) other

4. Which type of interior paints are you planning?

(A) OBD (B) premium emulsion (C) Economy (D) Other

Sales

texure

smooth

ordinary

other

result

obd

premium emulsion

economy

other


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5. When will panting stage come in this project?

(A) 0-3 month (B) 3-6 month (C) 6-12 month (D) 12 month


result

0-3

6-Mar

3rd Qtr

4th Qtr

result

client

contractor

both

other


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7. .How much life of paints you expect?

(A) 0-2years (B) 2-4years (C) 4- 6years (D) more

8. When will you start sampling of paints for your projects?

(A) 0-2 month (B) 2-4 month (C) 4-6 month (D) 6-8 month

result

0-2 yrs

2-4 yrs

4-6 yrs

more

result

0-2 month

2-4 month

4-6 month

6-12 month


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9. Which type of paint segment are you looking for?

(A) Premium (B) economy (C) front line segment (D) others

10.DO YOU LIKE TO TALK WITH THE CONCERN PERSON OF AKZONOBEL?

result

premium

economy

frontline segment

10

other


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CHAPTER 6: SUMMARY AND CONCLUSIONS

6.1 SUMMARY OF LEARNING EXPERIENCE.

I really felt good to work with Akzonobel, their I got many new things to learnLike detailed

knowledge of paint which type of paints are used where, which Paint is good which are not good,

different categories of paints, how to deal With customers, how to take order from there, I also learn

how to keep patience While working, I also learn how to talk with different types of people, It was

my first time to enter into a corporate, so I felt many difficulties There, but by avoiding all those

difficulties I had done my work successfully

This project is no longer exception. I had faced a number of problems during the project work.

1. Duration of study is limited for intensive study i.e. one months time is not sufficient tocover all the clusters of NCR..

2. It was difficult to collect secondary data of project.

3. During survey I found some people refused to answer the questions because they had no

interest in such sort of work. Some people got annoyed when I asked them the contact details

of builders..

4. During the visit to the sites it sometimes happens that the concerned person is notAvailable so the clear information does not come out.

5. The finding of the survey will be strictly based on the response of the project managers ,

site in charge , DGM of project and supervisors since it is difficult to ascertain the

authenticity of their statement.


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6.2 CONCLUSION AND RECOMMENDATIONS.

According to me the HOT sites and their clusters are as follows

NAME OF PROJECT NO. OF TOWERS LOCATION

Avj height 11 NoidaAwho ph-111 15 Gr.noida

Vardhman Devine I value 5 Gr.noida

Star court 9 Gr.noida

Malrose apartment 5 Gr noida

Gardenia shelter 2 Gr.noida

Orange country 14 Indrapuram

Pull court 8 Indrapuram

Aura chimera 13 Ghaziabad

Impression plus 2 Ghaziabad

Classic residency 10 GhaziabadDevika skyper 10 Ghaziabad

Ajnara grace 2 Ghaziabad

According to me the sites which will ready for painting process within 36 months are as follows

NAME OF PROJECT NO.OF TOWERS LOCATION

SPIREDEGE 6 MANESAR

THE DHNA C.G.H.S 4

ROCK SOCIETY 1

DARSONS& KISSONS IVALLEY

4

ARAVALI HEIGHT 18 DHARUHERA

BESTECH CITY CENTRE 7

PAVILION34 3 GR.NOIDA

ATS ADVANTAGE 22 INDRPURAM

SRISHTI RESEDENTIALCOMPLEX

13 INDRAPURAM

INDRAPURAM HABITATCENTRE

5 INDRAPURAM


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Ssc height 6 Ghaziabad

Kdp grand savera 15 Ghaziabad

Satya Ville de 5 Ghaziabad

Ajnara integrity 10 Ghaziabad

Hindon height 9 Ghaziabad

According to me the sites which will ready for painting process 612 months are as follows

NAME OF PROJECT NO. OF TOWERS LOCATION

The Kailas c.g.h.s 9 Manesar

Imperial society 2 Manesar

Express green 1&2 15 Manesar

M2k country height 9 Dharuhera

Piyush city 9 Dharuhera

Parsvnath city centre 3 Bhiwadi

Avalon residency 12 Bhiwadi

Ats green paradiseCrescent tower

235

Gr.noidaGr.noida

Moon court 5 Gr.noida

Parsvnath privilege 20 Gr.noida

Marvel homes 2 Gr.noida

Prateek fedora 3 Gr.noida

Park serene 7 Pataudi road

Takshila height 10 Pataudi road

Ild spire greens 7 Pataudi road


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APPENDICES

COPY OF QUESTIONARE

Questionnaire

Please tick () at only one answer for each question

1. Which of the paints brand you heard?(A)Dulux (B) Asian (C) Berger (D) Nerolac (E) All

2. Which type of exterior looks are you deciding?(A) Paint (B) Glass (C) stone (D) other

3. Which type of exterior paints are you planning?(A) Texture (B) smooth (C) ordinary (D) other

4. Which type of interior paints are you planning?(A) OBD (B) premium emulsion (C) Economy (D) Other

5. When will panting stage come in this project?(A) 0-3 month (B) 3-6 month (C) 6-12 month (D) 12 month


7. How much life of paints you expect?(A) 0-2years (B) 2-4years (C) 4- 6years (D) more

8. When will you start sampling of paints for your projects?(A) 0-2 month (B) 2-4 month (C) 4-6 month (D) 6-8 month

9. Which type of paint segment are you looking for?(A) Premium (B) economy (C) front line segment (D) others

10. Do you like to talk with the concern person of the Dulux paints?


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Date: - .

Name of project

Location

Type

No of Towers

Client

Contractor (civil)

Architect & firm


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BIBLOGRAPHY

www.akzonobel.com www.icidulux.co.in www.dulux.in www.icipaints.com www.akzonobelpaints.com

I had also refered Annual Report of Akzonobel paints 2009 - 10.
http://www.akzonobel.com/http://www.icidulux.co.in/http://www.dulux.in/http://www.icipaints.com/http://www.akzonobelpaints.com/http://www.akzonobelpaints.com/http://www.icipaints.com/http://www.dulux.in/http://www.icidulux.co.in/http://www.akzonobel.com/

project report (fisb)

Documents