project on metro

8/3/2019 Project on Metro

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MANAGEMENT

PERSENTED TO:

Sir. Ali AbdullahMehboob

PROJECT ON:

Metro GroupPREPARED BY:

Suleman Anjum 9092150

Soban Hazarwi 9092186

Javeria Sheikh 9092113

Atiq-ur-Rehman 90921100

Zaheer Aslam 90921


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Table of contents

No. Title

Page No.

1. Introduction..7

2. Management Process..

.8

3. SWOTAnalysis..11

4. Mission Statement....

.12

5. VisionStatement

.12

6. Our Resources..

.13

7. MetrosPhilosophy.

.....13

8. Basic

Principles..14

9. CompanyPrinciple

....14


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10.Management Policies...

...14

11.Corporate

Philosophy..14

12.ManagementPolicy

15

13.Hierarchy...15

14.Human Resource and SuccessionPlan..16

15.QualityPolicy

..16

16.EnvironmentPolicy

.16

17.OperatingPrinciples

..16

18.Dealerships and ServiceCenters..

..17

19.problems...18

20.SUGGESTIONS/SOLUTIONS..18

21.Conclusion...19


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22. Bibliography..2

0


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Submitted to:

Prof. Ali Abdullah

Mehboob

Submitted by:

MR. Suleman Anjum

07110052

MR. Soban Hazarwi

07110056

Miss. Javeria Sheikh

07110119


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Mr. Atiq-ur-Rehman

Mr. Zaheer Aslam


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All the praises are for ALMIGHTY ALLAH

whose uniqueness, oneness and wholeness are

absolute. Who gave me enough courage, knowledge

and ability to accomplish this report?

All respects are for His Holy Prophet Hazrat

Muhammad

Who enabled us to recognize oneness of our Creator?

My Parents whos rising gave me character and acompassionate heart.

We so pay my gratitude to SIR. Ali Abdullah

Mehboobwhose cooperation on every step of this

demanding task is highly appreciable. Without his

cooperation it was not possible to complete this

task.


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INTRODUCTION

METRO was established by

"YUNAS" Group of Industries in 1973,

incorporated as a Private Limited

Concern on 7th October 1985.

Begin with manufacturing of Electric

Fans in Pakistan in the Brand name of

METRO, in different designs and sizes. It

includes special varieties of Ceiling,

Pedestal, Exhaust, Double Action Bracket

Fans, Table and Circumatic Fans which

display their professional expertise, skill

and are equally renowned locally and

abroad. The Company has also started a

new setup of manufacturing of

Household Appliances, which include

METRO Motor Cycles, Washing Machine,

Gas and Electric-heater, Air Coolers and

Geysers in beautiful designs.


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As a corporate guiding principle, we

at METRO believe in providing best of

services to our clients with truthful

information. Our extra friendly activities

keep our members and dealers cheerful

and always ready to provide a helping

hand

MANAGEMENTPROCESS

Marketing Department of METRO

has formulated different plans to

strengthen its positioning in the market.

As a marketing organization it has multi

dimensional strategies which are working

not only to aware the people with the

new technologies in its products but also

promoting its brand image with social

welfare workshops which METRO s


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latest models were on display for the

public and races were used to amused

the audience not to loose interest and

that was a successful strategy for the

promotion of new models in the market.

In the process of marketing the

company must have to use the tactics

that cannot be followed by its rivals. As

METRO is following by remaining everytime active with its competitors

strategies that is HONDA and secondly

technology changing trends and its

implications are retained hidden up till

the model is in the market

MANAGEMENT PROCESS

INCLUDES


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Planning:

Firstly of all need of market is

observed to launch any product here in

Pakistan a plan is made by the process of

market research. They observe the need;

demand of the product, target market is

PLANNIN

G

ORGANIZ

ING

LEADING CONTROLI

NG


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settled. The cost and the expected profit

that is their goal are being estimated.

Organizing:

After planning they organize the

activities like which kind of people are

required and the process that would be

controlled by them under which

situations and how they would move.

Leading:

It concern as they prefer their

people as they say, THE POWER OF

DREAMS And they are as decentralized

as possible the motivating activities are

all around for their employees as they

train employees for their education.

Controlling:

Under this managerial activity theycompare its manufactured cars withold ones and after feed backs theymade any change if required.


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SWOT AnalysisSTRENGTHS

ISO 9002:1994 Certified

Extra ordinary sales revenue Vast production capacity

No long term debt

High growth rate

Brand image

Advanced technology provider

Weaknesses

Higher prices

Substitute products

Low marketing budget Limited production ( Metro

Motorbike )

Opportunities

Bike leasing

To target lower segments Assembling and Production of Metro

Bike in Pakistan

Tremendous Growth inautomobile sector in Pakistan Metro can concentrate on theareas where HONDA and YAMAHAhas no dealerships to gain 1st moveradvantage

Threats

Custom duty Imported Bike ( New entrants ) Existing rivals ( HONDA &

YAMAHA )

Increasing prices of petroleum


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Changing regulation on automobilesector

Heavy taxation Discouraging theautomobile sector

METRO has more vast dealersnetwork and hence has arena ofcustomer PR.

More High rate of products causing some

customers to divert

Mission Statement

The main goal ofMETRO is to improvethe level of customer service in Motor

Bikes, Electrical Fans and in Household

Appliances Manufacturing.

Hence the operation of the delivery

services and distribution Is.

professionally handled by the

experienced staff. We believe inproviding fastest and efficient services to

our clients backedby

Vision Statement

MEETING YOUR DREAMS Quality is

everything what we execute, Right first

time, on time, every time. WE INNOVATE

NOT IMMITATE. We being quality

conscious are approved by following

quality institutions:-


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METRO Quality Products have been

awarded Certification ISO-9002:1994.

Certificate No. Q-SC-5755 DT 5/4/2000 by

DET Norske Veritas (DNV).

Saudi Arabian Standard Organization(SASO) under International Conformity

Programme by Intertek Testing Services

(Singapore) Pte Ltd.

Pakistan Standard and Quality Control

Authority, Standard Development Centre

(PSI-1).

Also Registered with E in Cs Branch,

General Headquarters, Rawalpindi (M.E.S.)

Enlisted as Manufacturers/Exporters in

Engineering Development Board (E.D.B.)

Ministry of Industry, Government of

Pakistan.

"The first Pakistani fan which is registered

with Government of Kuwait".

We have met all the above quality

certifications criteria due to our highly

qualified, experienced and devoted

operational staff under the supervision of

professionals, supervisors & inspectors under

secure working environments. We are

producing environmental friendly and energy

saving products.

Our ResourcesThe Industry operates from 25 Acres facility

incorporating Factory, Stores, Offices and

Display Centre.

Workforce = 600


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Office Staff = 60

International Marketing Coordinators =77

International Dealers =41

Board of Directors =5

Distributors in Pakistan =110

Fixed Assets Value = US $ 5 m

Stock Value = US $ 4 m

Metros Philosophy

METRO Group of Companies Ltd.,

operates under the basic principles of

Respect for the Individual and The

Three Joyscommonly expressed as

The Joy of Buying, The Joy of Selling and

The Joy of Creating. Respect for the

Individual reflects our desire to respectthe unique character and ability of each

individual person, trusting each other as

equal partners in order to do our best in

every situation. Based on this foundation

of Respect for the Individual, The Three

Joys expresses our belief and desire that

each person working in, or coming into

contact with our company, directly orthrough our products, should share a

sense of joy through that experience.


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Basic Principles

Respect for the Individuals

The Three Joys (the joy of buying,

the joy of selling, the joy ofcreating)

Company Principle

Maintaining a global viewpoint, we are

dedicated to supplying products of the

highest quality yet at a reasonable price

for worldwide customer satisfaction.

Management Policies

1. Proceed always with ambition and

youthfulness;

2. Respect sound theory, develop

fresh ideas, and make the most effective

use of time;

3. Enjoy your work, and encourage

open communication;

4. Strive constantly for a harmonious

flow of work;

5. Be ever mindful of the value of

research and endeavor

Corporate Philosophy

1) Dynamic manufacturing andmarketing of prestigious products to the

entire satisfaction of customers.


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2) Create ideal working environment for

continuous development of product and

personnel.

3) Provide adequate return to shareholders and fulfill corporate obligations.

Management Policy

1) Respect for all man has priority over

others.

2) Man is the key in controlling i.e.

machines, methods and materials.

3) Follow 3S spirit i.e. small,smartand

speed.

4) Believe in 3A Hands on Approach

i.e. be on Actual Spot, look at theActual

Spot and confront the Actual

Situation.

5) Be a good corporate citizen; assume a

responsible role in community.

Priority Standards of Conduct

1) Safety: There can be no production

without safety.

2) Quality: To achieve the No.1

customer satisfaction, we are dedicated

to supply the prestigious products ofHondas highest quality, through our

smart team work.

3) Productivity: With safety and quality

each of us will strive to excel the


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performance in all fields of our activities

i.e. Production, Marketing & Planning,

After Sales Service, Finance, Logistics &

Imports and Human Resource &

Administration etc.

Human Resource and Succession

Plan

Human Resource Policy is to hire young,

fresh, energetic and active associates to

meet the existing and future workforce

requirements and providing its

associates maximum opportunities forinternal mobility through personal

training and development to enable

them to take higher positions. Human

Resource Division has to have succession

plan for each key job/area to make sure

the continuity of operations in the

relevant division and to fill the

temporary/permanent vacancy.

Quality Policy

To achieve the No.1 customer

satisfaction, we are dedicated to

supplying the prestigious products of

Metros highest quality through our

smart team work defined by the

regulatory parameters, and tocontinually improving our strategies and

goals for better performance.

Environment Policy


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METRO Group of Companies (Pakistan)

Limited, being responsible member of

the society considers the preservation of

the global environment as a crucial

concern. Our environmental

Philosophy is firmly based on the

following guidelines:

1) Recognize the impacts of the

significant aspects on the environment

resulting from activities, products and

services

2) Formulate objectives and targets to

control the effects of activities on local

environment as for as technically

feasible;

3) Operate in compliance with relevant

environmental laws, regulations and

other requirements that apply to our

activities;

4) Create environment friendly attitude

among associates;

Operating Principles

1) Always keep the deadline.

2) Never make excuses.

3) Teamwork.


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DEALEAR SHIPS and Service

Centers

LahoreSahiwal


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FaislabadGujranwala

Multan

Bahawalnager

D.G KhanR.Y Khan

KarachiAJK

Rawalpindi

PROBLEMS

Following are the problems which weve

been found in the Metro motorbike.

HIGHER PRICES

Substitute products

Low marketing budget

Limited production ( Motorbike ) Tough Competition

Government is unstable which is nota good sign for any company

Some Staff members are not asresponsible as it should be.


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A constant threat to the companyseconomic balance due to unstablegovernment policies.

Low production volume as

compared to demandSUGGESTIONS/SOLUTIONS

They must reduce their rates

They must produce somethingbetter than their competitors

Increase production

They must not only target the upperclass but also middle class.

They must provide more services tothe customers (like New Designs ,Motorbike leasing)

To target lower segments

Tremendous Growth inautomobile sector in Pakistan Metro can concentrate on theareas where Honda and Yamaha hasno dealerships to gain 1st mover

advantage Bonus packages and increment in

salaries for a selective level of work

and efficiency should be awarded to

attract the employees concern.

Staff should be made moreresponsible by implementing strictrules and regulations for any un-

professional behavior. Skilled workers of the company

should join the security department

to enhance the system.


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CONCLUSION

Metro is a market leader due to

different reasons:

It had created its GOODWILL in

the international market.

Though its price is less against

its competitors but it matches

its quality with its competitors.

Metro is using its brand name

to promote its products as it is

a prestigious brand and people

trust on them.

Their QUALITY is outclass.

It is a prestigious brand. They are promoting their

products very well and

introducing new features in the

new Bikes and are responsible

to attract the attraction of the

customer.

They has always maintain the

quality and performance of the

product


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They must keep improving day

by day and must introduce

more features and provide

better services to their

customers to retain the old

customer and build the new

ones.

As an ISO 9002:1994 certified

company they must be strict in

their rules and regulations asthey are so the standard of the

company can be maintained.

BIBLOGRAPHY

Management audit is conducted from Mr.

Aftab Ahmad Butt (HR Officer), Mr. Tariq

Gulzar (VD), Mr. Tasleem Khan

(Development Metro Motorbike Pak

Limited), Mr. Muhammad Arshad( Development) of Regional office

Motorbike Pakistan All other information

and data presented in the report about


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Metro has been collected from the

following websites:

www.MetroGroup.com.pk
http://www.honda.com/http://www.honda.com/

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