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<p>Session (2010-11)</p> <p>INTRODUCTIONShare Khan Limited. (SSKI) is one of the leading equity research and broking houses of India. It is known for its strong belief in value-investing ideas, which form the core of its investment philosophy. The story of Share Khan Limited. (SSKI) goes back many years, when Mr.</p> <p>.Morakhia family laid its foundation with a common dream to build a professional organization with strong value systems, to provide reliable &amp; honest investment advice to investors. Share Khan Limited. (SSKI) strives to build an attitude to look for value, to look beyond the realms of stock market , a different mind-set that is not influenced by the market trends, but banks on the power of intellect. Share Khan Limited. (SSKI) currently has more than 800 outlets across India and is serving 1,00,000 educated and informed investors. It is one of the most favored brokerage houses amongst FIIs. Asia Money Brokers Poll, Hong Kong ,regards Share Khan Limited. (SSKI) as a top brokerage house in the country for its research on equities and is the fifth best in the world for the same.</p> <p>The year 1998 marks the beginning of Share Khan Limited. (SSKI) operations in Lucknow a city where speculation was a synonym of Equity Transactions. In such an ignorant and callous environment, Mr. Mridul Verma Regional Manager Lucknow Branch took it on himself to bring a revolution in the mindset of people to stop treating stocks as lottery tickets but regard them as an investment option of repute.1</p> <p>Session (2010-11)</p> <p>OBJECTIVES: Get full knowledge and make myself full aware of the products of the company. Make myself full aware about the rule and regulations followed by the company. Get full knowledge about the competitors, who is present in the market to know that how far the competitors are different from my company and how their products are different from my company and us. Make the market full aware of the company, its products, its features, its uniqueness and jobs offered by the company. Learn the ground reality of the corporate world. Learn that how to overcome from all the objections of prospective clients.</p> <p>2</p> <p>Session (2010-11)</p> <p>TARGETS/TASKSThe targets/tasks of training were; To find out the prospective clients and convince them to open their demat account. To motivate the people to trade in shares who have demat accounts. To create the database of those people who opened demat account with the company.</p> <p>STRATEGIES:The strategies regarding completion of my target given to me during my training were as : Found the prospective customer database from different means. First of all we made cold calls to people and took an appointment from them to give the product knowledge of the company. This is a part of Direct Marketing. Database Marketing - Direct marketers mine the database to identify</p> <p>prospects that would have the most interest in an offer. Tele prospecting - Generating and qualifying new leads for closure by</p> <p>another sales channel.</p> <p>3</p> <p>Session (2010-11)</p> <p>LIMITATIONS:Limitations of training were as: There were some documents needed to open demat account such as, PAN card, address proof, bank proof etc. To open a demat account and trading in shares MICR cheque was compulsory. All the signatures of account opening form were matched with the signature of the pan card. To motivate the people towards opening their demat accounts who were not interested in stock market.</p> <p>4</p> <p>Session (2010-11)</p> <p>Share Khan Limited. (SSKI) Lucknow provides ends to ends equity solutions to all categories of its valued clients by using a combination of its numerous products and services that are: Broking on BSE/NSE (CASH &amp; DERIVATIVES) Portfolio Management Services (PMS) On-line share Trading Timely &amp; researched Investment and Trading Ideas Depository Services</p> <p>ONLINE STOCK TRADING</p> <p>On-line share trading Demat account Dematerialization Rematerialization</p> <p>What is Online Stock Trading?Online Stock Trading is a recent way of buying and selling stocks. Now you can buy and sell any stock over the Internet for a low price and you dont need to call up a broker. You can buy any stock and sell any stock and it doesnt take much to get started. All you need is a brokerage</p> <p>5</p> <p>Session (2010-11)</p> <p>account. A broker that I use is and you can start an account with them for Rs. 750 and so they are not expensive at all. DEMAT ACCOUNT DEFINITION Demat account is a safe and convenient means of holding securities just like a bank account is for funds. Today, practically 99.9% settlement (of shares) takes place on Demat mode only. Thus, it is advisable to have a Beneficiary Owner (BO) account to trade at the exchanges. BENEFITS OF DEMAT ACCOUNT A safe and convenient way of holding securities (equity and debt instruments both). Any change in address or bank account details can be electronically intimated to all companies in which investor holds any securities, without having to inform each of them separately. No stamp duty charges. Securities can be transferred at an instruction immediately. Increased liquidity, as securities can be sold at any time during the trading hours (between 9:55 AM to 3:30 PM on all working days), and payment can be received in a very short period of time. Pledging of securities in a short period of time. Reduced paper work and transaction cost.</p> <p>6</p> <p>Session (2010-11)</p> <p>DEMATERIALISATIONDEFINITION Dematerialization is the process of converting physical shares (share certificates) into an electronic form. Shares once converted into dematerialized form are held in a Demat account.</p> <p>DEMATERIALIZATION PROCESS An investor having securities in physical form must get them dematerialized, if he intends to sell them. This requires the investor to fill a Demat Request Form (DRF), which is available with every DP, and submit the same along with the physical certificates. Every security has an ISIN (International Securities Identification Number). If there is more than one security than the equal number of DRFs has to be filled in. The whole process goes on in the following manner: THINGS INVESTORS SHOULD KNOW ABOUT ACCOUNT OPENING AND DEMATERIALISATION Providing the bank account details at the time of account opening</p> <p>It is mandatory for investors Toro vide his bank account details at the time of opening a Demat account. This is done to safeguard investor's own interests. There are two major reasons for this: The interest and dividend warrants can't be en-cashed by any unauthorized person, as the bank account number is mentioned on it.</p> <p>7</p> <p>Session (2010-11)</p> <p>It is convenient and time saving, as dividends and interests given by the companies can be directly credited to the investor's bank account</p> <p>BANK ACCOUNT VS DEMAT ACCOUNT Basis Of Differentiation Form of Holdings/Deposits Used for Bank Account Funds Safekeeping of money Transfer of money (without actually handling money)</p> <p>S. No.</p> <p>Demat Account</p> <p>1. 2.</p> <p>Securities Safekeeping of shares Transfer of shares (without actually handling shares)</p> <p>3.</p> <p>Facilitates</p> <p>4.</p> <p>Where to open Requirement of PAN Number</p> <p>A bank of choice</p> <p>A DP of choice (can be a bank) Mandatory (effective from April 01, 2006) No interest accruals on securities held in Demat account No such requirement</p> <p>5.</p> <p>A DP of choice (can be a bank)</p> <p>6.</p> <p>Interest accrual on Interest income is subject to the holdings applicable rate of interest</p> <p>7.</p> <p>Minimum balance AQB* maintenance is specified requirement Either or Survivor facility for certain bank accounts Available</p> <p>8.</p> <p>Not available</p> <p>RematerializationThe process of getting the securities in an electronic form, converted back into the physical</p> <p>8</p> <p>Session (2010-11)</p> <p>formis known as Rematerialization. An investor can rematerialize his shares by filling in a Remat Request Form (RRF).</p> <p>STOCK EXCHANGE</p> <p>History of Stock ExchangesThe world's foremost marketplace New York Stock Exchange (NYSE), started its trading under a tree (now known as 68 Wall Street) over 200 years ago? Similarly, India's premier stock exchange Bombay Stock Exchange (BSE) can also trace back its origin to as far as 125 years when it started as a voluntary non-profit making association. News on the stock market appears in different media every day. You hear about it any time it reaches a new high or a new low, and you also hear about it daily in statements like 'The BSE Sensitive Index rose 5% today'. Obviously, stocks and stock markets are important. Stocks of public limited companies are bought and sold at a stock exchange. But what really are stock exchanges? Known also as the stock market or bourse, a stock exchange is an organized marketplace for securities (like stocks, bonds, options) featured by the centralization of supply and demand for the transaction of orders by member brokers, for institutional and individual</p> <p>9</p> <p>Session (2010-11)</p> <p>investors. The exchange makes buying and selling easy. For example, you don't have to actually go to a stock exchange, say, BSE - you can contact a broker, who does business with the BSE, and he or she will buy or sell your stock on your behalf. STOCK MARKET MILESTONES</p> <p>1875 1956</p> <p>BSE established as 'the native Share and Stock Brokers Association' BSE became the first stock exchange to be recognized under the Securities</p> <p>Contract Act. 1993 2000 2000 2001 NSE recognized as a stock exchange. Commencement of Internet trading at NSE. NSE commences derivatives trading (Index futures) BSE commences derivatives trading</p> <p>NATIONAL STOCK EXCHANGE (NSE)With the liberalization of the Indian economy, it was found inevitable to lift the Indian stock market trading system on par with the international standards. On the basis of the recommendations of high powered Pherwani Committee, the National Stock Exchange was incorporated in 1992 by Industrial Development Bank of India, Industrial Credit and Investment Corporation of India, Industrial Finance Corporation of India, all Insurance Corporations, selected commercial banks and others. Trading at NSE can be classified under two broad categories: (a) Wholesale debt market and</p> <p>10</p> <p>Session (2010-11)</p> <p>(b) Capital market. Wholesale debt market operations are similar to money market operations - institutions and corporate bodies enter into high value transactions in financial instruments such as government securities, treasury bills, public sector unit bonds, commercial paper, certificate of deposit, etc.</p> <p>OVER THE COUNTER EXCHANGE OF INDIA (OTCEI)The traditional trading mechanism prevailed in the Indian stock markets gave way to many functional inefficiencies, such as, absence of liquidity, lack of transparency, unduly long settlement periods and benami transactions, which affected the small investors to a great extent. To provide improved services to investors, the country's first ring less, scrip less, electronic stock exchange - OTCEI - was created in 1992 by country's premier financial institutions - Unit Trust of India, Industrial Credit and Investment Corporation of India, Industrial Development Bank of India, SBI Capital Markets, Industrial Finance Corporation of India, General Insurance Corporation and its subsidiaries and CanBank Financial Services.</p> <p>SEBI (SECURITY EXCHANGE BOARD OF INDIA)The Government of India established the Securities and Exchange Board of India, the regulatory body of stock markets in 1988. Within a short period of time, SEBI became an autonomous body through the SEBI Act passed in 1992, with defined responsibilities that cover both development &amp; regulation of the market while also giving the board independent powers. Comprehensive regulatory measures introduced by SEBI ensured that end investors benefited from safe and transparent dealings in securities. The basic objectives of the Board were identified as: To protect the interests of investors in securities To promote the development of Securities Market To regulate the Securities Market SEBI has contributed to the improvement of the Securities Market by introducing measures like capitalization requirements, margining and establishment of clearing corporations that reduced the risk of credit. Today, the board continues on its two-fold mission of integrating the Securities Market at the National level and also diversifying the trading products to increase the number of traders 11</p> <p>Session (2010-11)</p> <p>(including banks, financial institutions, insurance companies, Mutual Funds, primary dealers etc) transacting through the Exchanges. In this context the introduction of derivatives trading through Indian Stock Exchanges permitted by SEBI in 2000 AD has been a real landmark.</p> <p>About SharekhanSharekhan (SSKI) ltd is 80 years old brokerage house. It is one of the leading equity research and broking houses of India and 3rd in on-line share trading.. It is known for its strong research work and providing value-investing ideas, which form the core of its investment philosophy. The story of Sharekhan (SSKI) ltd goes back 8 decades , when Morakhia family laid its foundation with a common dream to build a professional organization with strong value systems, to provide reliable &amp; honest investment advice to investors. Sharekhan (SSKI) ltd strives to build an attitude to look for value, to look beyond the realms of stock market, a different mind-set that is not influenced by the market trends, but banks on the power of intellect.</p> <p>12</p> <p>Session (2010-11)</p> <p>ShareKhan is one of the country's strongest names in the online trading domain today. The company runs India's largest chain of 'share shops' of 588 share shops across 213 cities in India to get a host of trading related services - our friendly customer service staff will also help you with any accounts related queries you may have ShareKhan handles revenues to the tune of Rs 800 crore to Rs 1,000 crore on a daily basis. SSKI Investor Services Pvt Ltd has been in the equities solutions business for the past eight decades. SSKI created ShareKhan in 1999, when it wanted to utilize the Internet for providing financial services through an online trading website.</p> <p>SHAREKHAN SERVICES</p> <p>13</p> <p>Session (2010-11)</p> <p>SHAREKHAN SERVICES</p> <p>On-line services 14</p> <p>Session (2010-11)</p> <p>Dial n trade Commodities trading Derivatives trading Mutual funds Portfolio Management Services (PMS) Share shops Research Depository Services</p> <p>PRODUCTS OF ON-LINE SERVICES</p> <p>CLASSIC ACCOUNT SPEED TRADE</p> <p>15</p> <p>Session (2010-11)</p> <p>Features of Classic Account that enables you to invest effortlesslyOnline trading account for investing in Equities and Derivatives via Integration of: Online trading + Bank + Demat account Instant cash transfer facility against purchase &amp; sale of shares Make IPO bookings You get Instant order and trade confirmations by e-mail Streaming Quotes Personalized Market Scan with your own customized stock ticker! Single screen interface for cash and derivatives</p> <p>CORPORAT...</p>