project nebula

7/31/2019 Project Nebula

1/23

A Report On Bottle Water

1

Jul. 26

A Report on Bottle Water

MKT202

Section-1

TEAM:03

Submitted By

Name ID

Farhana Ahmed Annie 1210097030

Farjana Jerin Mahmood 1210126030

Nusrat Yasmin 1210112030

Mushfika Khan Adhara 1210701030

S. M. Samiul Haque 1210156030

Submitted To

Mr. Md. Anwar Sadat Shimul (AwS)

Lecturer

North South University

Date of Submission

29-07-2012


2/23


2

Jul. 26

Executive Summary

Water is the most important thing that fulfills an individual needs and wants. It is a useful

product and a convenience product. We can get it in bottle. The price of this product is

relatively low. We can get the drinking water in the market in many volumes; the

maximum liter of this product is 5 liter. We can get this product from retail store. To buy

this product, we pay for it in cash. Retailers store it in refrigerator and shelf. Consumers

are influenced by advertisement to buy this product for their daily use. There are different

types of brands in market. Most of the brands are popular. Our five group members have

worked on product, product price, distribution system and promotional activities of

drinking water. We also try to know the current brand and current market practice of this

product. These are all a short discussion about our drinking water.


3/23


3

Jul. 26

Table of ContentsBrief Introduction of the Product and the Brands: ............................................................. 4

Product Analysis: ................................................................................................................. 5

Compare: .......................................................................................................................... 5

Contrast: ........................................................................................................................... 6

Price Analysis: ...................................................................................................................... 7

Promotional Strategy: ......................................................................................................... 8

MUM-Pure Trusted Taste ............................................................................................. 8

FRESH: LETS Drink To LIFE ............................................................................................. 9

Pran Drinking Water ....................................................................................................... 10

Spa .................................................................................................................................. 10

JIBON: ............................................................................................................................. 11

Introducing a new brand: .................................................................................................. 19

Market Strategy for a New Brand: ................................................................................. 19

Geographic Segmentation: ............................................................................................ 20

Demographic Segmentation: ......................................................................................... 20

Psychographic Segmentation: ........................................................................................ 20

Target market: ................................................................................................................... 20

Targeting Strategy: ......................................................................................................... 20

500ml: ............................................................................................................................. 21

1liter: .............................................................................................................................. 21

2 liter: ............................................................................................................................. 21

5 liter: ............................................................................................................................. 21

The Marketing Mix: Product .......................................................................................... 22

The Marketing Mix: Price ............................................................................................... 22

The Marketing Mix: Place .............................................................................................. 23

The Marketing Mix: Promotion ...................................................................................... 23

Conclusion: ........................................................................................................................ 23


4/23


4

Jul. 26

Brief Introduction of the Product and the

Brands:

The main purpose of our report is to know about drinking water, its market size, types of

running current brand and need of the consumers. As our product is concerned about

drinking water, we have tried our level best to identify the different types of brandsavailable in the market. The concept of bottled drinking water entered in Bangladesh in

1996. Water is one of the most consumed liquid. After researching on the market of

Bangladesh, we have come to know that Mum, Super Fresh, Spa, Pran and Jibon are the

top selling brands of packaged drinking water that are available in the market.

The main purpose of our report is given below:

1) Distinguish the top 5 brands running.2) To know about the product and product label, product package, label information,

manufacturing company, what are the mineral compositions used in the mineral

water, what are features of the product.

3) To find out the prices of different brands and its content volume.4) To compare and contrast in this 5 top brand of drinking water.5) To know the level of customer satisfaction and their comments.

The other purpose of our report is that how the companies do their practice in market. In

our market survey we find 5 top brands of drinking water in our country. They have been

ranked as follows


5/23


5

Jul. 26

1. Mum2. Fresh3. Pran4.

Spa

5. JibonThese five brands share one thing in common; they maintain their standard in

producing and marketing their drinking water.

Mum is leading the drinking water market because of its natural taste, different bottle

design, ease to pronounce the brand name MUM. It is a product of Partex Gro up.

The second leading brand is Super Fresh, produced by Meghna Group. The mainfeature of this brand being in the top five is its packaging size of 1 liter and 2 liter.

Pran drinking water is produced by Pran. It has a natural taste. The fourth is Spa

produced by Akij group. Finally, the last brand is Jibon which is produced by City

Group. These top five brands are from five groups of companies who are also market

leader in the other industries.

Product Analysis:

Compare: After comparing among these 5 top brands we have found that these

1. Levels of product and services: The core product of all these five brands is thepurified water. These five brands are trusted for their quality of their produced and

marketed drinking water. And these five brands provide the same core benefit,

providing drinking water that meets the standard. All of these brands of drinking

water are certified by the BSTI, which means they have to always maintain the

standard that they are providing now.

2. Product Attributes: TDS, Calcium, Sodium, Lead, Chloride these are thecommon in the mineral composition of Mum, Super Fresh, Pran, Spa and Jibon.

From these five major brands we have found that Nitrate (No2), Mercury (Mg) is


6/23


6

Jul. 26

not found in the water of these five brands. These brand produces water having

TDS


7/23


7

Jul. 26

tasty resides in the mind of the ultimate customers, which brings Mum as the market

leader to us.

3) Packaging and labeling: The bottle of Super fresh for 1 little and two liter is designed

giving preference to the ease of carrying. The 1 liter and 2 liter pack of Super Fresh has

PET bottle having space for grabbing. The leveling of all these brands is almost same

except Spa that shows the picture of nature, and Jibon of which the level is transparent.

Pran drinking water comes in a unique size of 600 ml in the market having a blue label on

it. In the label, Super Fresh has emphasizes on the mineral elements that are available in

the water by mentioning 12 contents, other 4 companies has only mentioned the top 8

mineral elements. The label of Mum drinking water label is dark blue in color where

everything is written in silver on the other hand the label of Jibon is transparent and it is

hard to read the information written in the label.

We can conclude by saying that no matter what the brand name each drinking water has,

their size of bottle and packaging, or parent company, all these major five brands has one

thing in common that they all produce drinking water keeping the standard maintained by

BSTI.The market of drinking water is raising in the context of Bangladesh.

Price Analysis:

In the chart below, we have given the market price of the drinking water and the types of

volume available in the market.

Name of the

brand

Price

500 ml 1 liter 1.5 liter 2 liter 2.5 liter 5 liter

1.MUM Tk.15 -- Tk.25 -- -- Tk.652.Fresh drinking

water Tk.15 Tk.18 -- Tk.30 -- Tk.60

3.Pran drinking

water Tk.15 -- Tk.25 Tk.30 -- --

4.Spa Tk.15 Tk.20 -- Tk25 -- Tk.65

5.Jibon Tk.15 Tk.25 -- Tk.30 -- --


8/23


8

Jul. 26

Promotional Strategy:

The demand for drinking water is increasing rapidly, as people have become more

conscious about health and take precaution against water borne diseases. Bottled drinkingwater is easy to carry and always assured better water quality.

As we found the five top brand drinking water in Bangladesh, now we will be discussing

the promotional strategy done for each brand.

MUM-Pure Trusted Taste

The most preferred brand of drinking water in Bangladesh is MUM (Pure Trusted Taste).

Partex Group is among the large Bangladesh private sector manufacturing and service

based enterprises, owning and operating over twenty units giving value for money to all

customers. Partex Beverage Limited was established on 1997, and it is a company under

the umbrella of Partex Group. Partex Beverage Ltd. launched beverage under the name of

Royal Crown and after three years it introduced a drinking water in Bangladesh which is

known as MUM.

When a customer buys a product, maximum time they are influenced by someone or

something. Mum drinking water has attracted their targeted customer by designing an

attractive promotional mix such as advertising, sales promotion, personal selling etc. An

organization always designs their promotional mix to increase the awareness about the

product to the target market. Partex Beverage Group has chosen advertising to increasethe awareness, By using the advertising as their strength still now Mum is known to be

most preferable brand in the market. They have designed the advertisement to inform the

market and encourage the customers to buy their product. They found advertisement to be

most easier and convenient way to reach the target customers. They have designed the

advertisement based on content (rational), structure (what the benefit customer will get

from the product) and format (color).

At first, Partex Beverage Ltd. wanted to turn their big idea into actual ad execution that

will capture the target markets attention and interest, thats why Partex group hasselected two media-1) Television.2) Billboards. Using these two media, MUM had

started their journey. In the advertisement, MUM has provided meaningful, believable

information about the product. It designed the ad in such an interesting and innovative

way that will hit peoples mind and definitely drive individuals attention towards MUM.

Mum drinking water is famous because of its quality and design which actually

differentiate Mum from other brand. Mum is available in most of the area in Bangladesh.


9/23


9

Jul. 26

Mum drinking water has got a very easy pronunciation brand name and it has got a tag

line Pure Trusted Taste. It attracts the customers even more to buy the product. The

price of any volume and size of bottle is cheap. Mum drinking water is building good and

long-term relationship with its consumers. Mum has got public relations with their

customers thats why is known to be the number one brand.

Mum will always be the best brand because it tastes good and the purifying water is

satisfying a customers need.

FRESH: LETS Drink To LIFE

Super Fresh natural drinking water is treated by Reverse Osmosis Ultraviolated and

Ozonated. It is also manufactured by the United Mineral Water and PET IND Limited.

An enterprise of Meghna Group of industries. It is the preferable brand like all otherbrand. Super Fresh drinking water also follows a promotional mix, which is also known

as a marketing communication mix. Super Fresh follows the advertising process to

promote its product. They actually grab the attention of its customers by forming

different types of advertisement. It basically goes for informational advertisement. So

that, by seeing the advertisement the consumers can easily get a clear idea about the

product. It has a tagline, Lets Drink to Life.

Some consumers are little aware of the brand in case of drinking water but some are very

much brand conscious. The consumers always look for best quality and affordable price.

Compared with other brands Super Fresh drinking water has chosen non-personal

communication channels among the media such as, television, newspaper, billboard,

radio, etc, where it carries messages about the product without personal contact,

feedback, including major media, atmosphere and events. It is the process that affects the

buyers quickly.

Like every other brand, to keep its existing consumers they usually build good and long-

term relationship with the consumers. Building good relationship does not mean only

building a relationship between the company and its consumer but also along with other

various publics. If Super Fresh did not have any public relation, then it would not be in

the place where it is now.

A brand good image stories and events play an important role in consumers buying

decision.


10/23


10

Jul. 26

Pran Drinking Water

Pran Drinking Water has two kinds of promotional mix. One is advertisement and

another is public relation. Pran Drinking Water has one television advertisement which is

broadcast in some Bangladeshi channels. It is a thirty seconds advertisement. They alsouse billboards, posters and banners. In the advertisement they have shown the Slice Of

Life: The advertisement of Pran Drinking Water shows that people of all age are starting

day with exercise and Pran water bottle. Life Style: The advertisement shows that Pran

Drinking Water is suitable for everyone. Mood or Image: The advertisement creates an

image that Pran Drinking Water is purified by Germen technology. Personality Symbol

and Technological Expertise: The advertisement explains how the water is sterilized by

Germen Ozone Technology and purified by Reverse Osmosis System. Words: Pran

Drinking Water Proti Photai Pran.

Besides broadcasting television advertisement Pran also uses billboards, posters and

banners. They have some billboards of Pran Drinking Water in highways. They show

some posters in the petrol pumps to attract the attention of the passengers and drivers of

long journey. In some retailer shops they put banners of Pran Drinking Water. Their

advertisements are meaningful and believable. Pran Drinking Water has good

relationship with suppliers, employees and intermediaries. They try to ensure that all the

wholesalers and retailer are happy to sell their product and they are satisfied. In some

restaurants they use Pran Drinking Water only.

Spa

For promoting Spa drinking water Akij food & beverage limited use the combination of

personal selling, advertising, sales promotion and public relations along with its other

product line of AFBL.For Spa drinking water, AFBL mainly use following types of

advertisement:1)Printed form:Newspaper,Magazines, Billboards.2)Audio form:Radio.3)Visual & verbal form: Television Commercial Message execution style: Slice of

Life: Spa drinking water commercial advertisement used the slice of life execution

style. In the advertisement we see children are swimming & playing with water in the

river, girl coming out from the car during raining, boys playing football during raining all

are the moments of life. Spa ad maker tried to focus on the peoples love & emotions for

water.


11/23


11

Jul. 26

Spa uses several types of media for advertising, these includes, Newspapers (daily

newspapers), Television, Radio, Magazines, Outdoor (billboards & transport), Internet

(YouTube, Facebook).

Spa drinking water does not do any public relation as the name of the brand. It is a

product of AFBL. Akij food & beverage limited does their public relations throughbuilding good relations with the companys various publics by obtaining favorable

publicity, building up a good corporate image. Akij Group is also involved in socio-

cultural activities. The Group has been operating a sizeable orphanage free of charge in

district town. The Group has also acquired a modern mother & children hospital

previously owned by Save the Children (UK). The hospital is being operated as a non-

profitable concern by Ad-Din Welfare Trust.

JIBON:

City group mainly use advertise as their promotion tool. Types of advertisement:

City Group promoted all kinds of advertisements, which bring about uplift into the brand

scenario for the company. We promote various aspects of our products starting from print

to TV Commercials and various other forms of advertisements to promote our products.

Media analysis: Newspapers (daily newspapers), Television, Radio, Magazines, Outdoor

(billboards & transport), Internet (YouTube, Facebook). In Jibon drinking water TV

commercial, the ad maker used the fantasy execution style. Natural sources of pure water

have been shown in the advertisement. Ad maker tries to relate their jibon water is so

pure like the water from river, ice, fountain, sea water etc.City Group is engaged in a

variety of social work. It is caring about the environment, consumer health, hospitals,

promotion of consumer items and a lot more.

With the prime concern to the care of the consumers, City Group is always engaged in a

variety of corporate activities in the country.


12/23


12

Jul. 26

We have asked 50 consumers about their opinion about the quality, taste, brand, etc about

the drinking water available in the market. We have asked them some questions.

The data shown below are found after surveying 50 people:

Q: 1.GENDER:

Gross Percentage

Male 25 50%

Female 25 50%

Total 50 100%

Q: 2.AGE (YEARS):

Gross Percentage Male Female

16-25 20 40% 10 10

26-34 10 20% 5 5

35-44 10 20% 5 5

45+ 10 20% 5 5

Total 50 100% 25 25

Q: 3.Highest education:


Primary

SSC

HSC 10 20% 5 5

Undergraduate 21 42% 9 12

Graduate 13 26 % 7 6

Post-graduate and above 6 12% 4 2Total 50 100% 25 25


13/23


13

Jul. 26

Q: 4.Monthly income in BDT:


Less than 10000 18 36% 6 12

10000-19999 8 16% 5 3

20000-29999 5 10% 3 230000-49999 9 18% 5 4

50000 or more 10 20% 6 4

Total 50 100% 25 25

Q: 5.How often do you drink bottled water?


Everyday 15 30% 9 6

Twice a week 14 28% 9 5

Once a week 5 10% 1 4

Twice a month 7 14% 3 4

Once a month 5 10% 2 3

Some months in a year 4 8% 1 3

Total 50 100% 25 25

Q: 6.Where do you buy bottled water mostly?


At the super-market 2 4% 2

At restaurants. cafeteria 17 34% 8 9

At general store 28 56% 15 13

Others 3 6% 2 1

Total 50 100% 25 25


14/23


14

Jul. 26

Q: 7.What is your main reason to use bottled water?


It tastes better than other

drinks

5 10% 5

It is healthier/safer than otherdrinks

25 50% 17 8

It is convenient and easy to

consume

11 22% 5 6

It is portable 9 18% 3 6

Total 50 100% 25 25

Q: 8.What is your preferred brand for bottled water?


MUM 36 72% 19 17Fresh 11 22% 5 6

Jibon 1 2% 1

Spa

Shanti 1 2% 1

Evian

Pran 1 2% 1

Muskan

Acme

Other

Total 50 100% 25 25

Q: 9.If another company offers special discount, will you change your current preferred

brand?


Yes 8 16% 2 6

No 28 56% 13 15

I am not sure 14 28% 10 4

Total 50 100% 25 25


15/23


15

Jul. 26

Q: 10.What is your preferred bottled water?


500 ml 43 86% 19 24

600 ml

1 liter 2 4% 1 11.5 liter

2 liter 3 6% 3

3 liter 1 2% 1

5 liter 1 2% 1

Total 50 100% 25 25

Q: 11.How much are you willing to pay for a good quality bottled water of 500 ml?


Less than 10 taka 1 2% 1

10-12 taka 22 44% 10 12

13-15 taka 24 48% 14 10

More than 15 taka 3 6% 1 2

Total 50 100% 25 25

Q: 12.To what extent do the following factors influence your buying behavior of bottled

water?

Quality:


High influence 46 92% 23 23

Medium influence 4 8% 2 2

Low influence

No influence

Total 50 100% 25 25


16/23


16

Jul. 26

Price:




Low influence 5 10% 1 4No influence 3 6% 2 1

Total 50 100% 25 25

Brand name:




Low influence 5 10% 3 2

No influenceTotal 50 100% 25 25

Packaging:





No influence

Total 50 100% 25 25

Availability:





No influence

Total 50 100% 25 25


17/23


17

Jul. 26

Promotion:




Low influence 19 38% 10 9No influence 11 22% 7 4

Total 50 100% 25 25

Q: 13.Bottled water has higher quality standards (safer) than the purified water at home?


Strongly Agree 4 8% 3 1

Agree 5 10% 2 3

Neither agree nor disagree 5 10% 3 2Disagree 21 42% 11 10

Strongly Disagree 15 30% 6 9

Total 50 100% 25 25

Q: 14.Bottled water is much healthier than fruit juices?



Agree 20 40% 11 9


Strongly Disagree

Total 50 100% 25 25

Q: 15. Bottled water is much healthier than carbonated water (soft drinks)?



Agree 21 42% 11 10

Neither agree nor disagree 5 10% 3 2Disagree

Strongly Disagree

Total 50 100% 25 25


18/23


18

Jul. 26

Q: 16.The quality bottled water in Dhaka is reliable?



Agree 17 34% 8 9



Total 50 100% 25 25

Q; 17.I am satisfied with the taste of bottled water in Dhaka.



Agree 28 56% 16 12


Strongly Disagree

Total 50 100% 25 25

Q: 18.Bottled water is a good alternative to fruit juices in terms of quenching thirst?



Agree 30 60% 12 18

Neither agree nor disagree 1 2% 1

Disagree 4 8% 2 2

Strongly Disagree

Total 50 100% 25 25

Q: 19.Bottled water is a good alternative to carbonated drinks (soft drinks) in terms of

quenching thirst?



Agree 24 48% 12 12

Neither agree nor disagree 11 22% 5 6

Disagree 4 8% 3 1

Strongly Disagree 1 2% 1

Total 50 100% 25 25


19/23


19

Jul. 26

Q: 20.I am confident that most of the bottled water in Dhaka are of same quality.


Strongly Agree 3 6% 3

Agree 5 10% 3 2



Total 50 100% 25 25

Introducing a new brand:

Brand name: Ocean Drinking Water.

Tagline: Feel the Purity

Market Strategy for a New Brand:

We just need to create a product that a particularly group of people want, put it on sale

some place that those same people visit regularly, and price it at a level which matches

the value they feel they get out of it; and do all that at a time they want to buy. Then we

have got it made! Theres a lot of truth in this idea.However,a lot of hard work needs to

go into finding out what customers want and identifying where they do their shopping.

Then we need to figure out how to produce the item at a price that represents value to

them, and get it all to come together at the critical time. But if we get just one element

wrong, it can spell disaster. We could be left promoting drinking water on an old care

home center, or selling it at a price that is too high-or too low-to attract the people we are

targeting.

Ocean is a premium drinking water, produced to the highest standard of safety and purity.

The company is seeking to provide customer with pure drinking water on suitable prices

make the product as convenient as possible. The slogan of our drinking water is feels the

purity.

Market Segmentation:

For getting the maximum market share and respect of the product in the minds of the

consumer, as per our observation and market survey we have concluded that Ocean

Waters segmentation is based on two points.


20/23


20

Jul. 26

Geographic Segmentation.

Demographic Segmentation.

Psychographic Segmentation.

Geographic Segmentation:

Our company will divide its geographic segmentation in several regions. We are starting

our business in our country only. We segment our country in cities, town and villages.

Demographic Segmentation:

For our business, we segment our population to two parts according to age: i) Kids ii)

Adult and above .They can use the product as per need. In order to the family size, wesegments families into two groups i) Small family (2-4 members) ii) Large Family (more

than 4 members)

Psychographic Segmentation:

In according to the social class we segment our population in three categories upper class,

middle class and lower class.

Target market:The drinking water market is very large. The target market for Ocean drinking water is

as wide as it satisfies the needs for many different consumers.

Targeting Strategy:

After segmentation we are targeting some groups as our target market. From

geographical segmentation we are targeting the cities and towns mainly. In our country

the village people are not in position to buy drinking water but still we will supply our

drinking water to villages in small number.

From demographic segmentation we are targeting both the families small and large size.

According to social class we are targeting the upper class and middle class mainly

because the lower class of our country is not able to buy drinking water. But the price of

500ml is not that much expensive so lower class people can afford it.


21/23


21

Jul. 26

According to our observation and market survey, we are targeting different types of

people and lifestyles.

500ml: This is the smallest size of Ocean Water of 0.5L. This size is being heavily used

by the consumers in place of soft drink. University and Colleges are also included in its

target market of this size. People of all age can buy it to carry it during working hours

and journey. The price of 500 ml is low thats why people can afford it.

1liter: This is the second size of the Ocean Water which is about 1 L. This size is being

used in mostly meetings. You can say that any kind of organizational meeting or any

other social meeting, this product is being used.

2 liter: This is the third size of the Ocean which is used in mostly houses and offices.This is the fully household product and also using in executive rooms in offices with the

dispensers. For small size family members it is easy to carry while the journey and family

picnic.

5 liter: The bottle of 5 liter is for large family having more than 4 members. It is

designed so nicely that the bottle can be easily carried, though it is little bit heavy.

Positioning:

The main theme of our product is we are selling pure water. Rests of the water products

are using chemicals which can be harmful for the human body but Ocean is the only

water product which is pure in nature. That is also the unique selling point of Ocean

drinking water. This is the most powerful point that is in the mind of the customers while

purchasing any water bottle in their routine life. The brand name is also very important

for the consumers. The slogan of Ocean is Feel the Purity. That is very attractive

slogan people can attract from. Ocean is a brand which explains a big symbol of quality

to customers. Ocean drinking water shows in their ads about the purity of water and the

water need for your body. The quality of our brand is good that attract the consumers tobuy our product. It is 100% trustable. The bottle design of Our brand is unique that differ

it from other existing brands.


22/23


22

Jul. 26

The Marketing Mix: Product

Products come in several forms. Consumer products can be categorized as convenience

goods, for which consumers are willing to invest very limited shopping efforts. Thus, it is

essential to have these products readily available and have interesting brand name.

The product of the new brand is the bottled water. Here, the core benefit of the product is

the water. Its actual product is the brand name, labeling, packaging, etc.The brand name

of our product is OCEAN DRINKING WATER and tagline for the brand is Feel the

Purity. Our brand is an individual brand and we keep the name of the brand easy to

pronounce so that the consumer do not feel difficulty while buying the product. We give

all the details of the drinking water on the labeling of the bottle. In the labeling, we

clearly stated the name of the brand, tag line, mineral composition used for making the

water, what the product actually has etc.The newproduct is available in a plastic

container. The size of the bottle varies according its volume. We provide the 500 ml in

PET bottle and it is easy to carry.

On the labeling, we give the name of manufacturing company, the logo, etc. On the body

of the bottle we give the manufactured date, expired date clearly.

The Marketing Mix: Price

Pricing strategy for a new product is really a challenging thing, especially, in the

introductory stage. For pricing a new product we have to consider the quality and design

of the product along with other marketing consideration. Price plays an important role.

We have done the survey before launching the product. We have asked the consumers

about the price that they preferred for drinking water. We have seen that people are

willing to pay different prices for different size of bottle. Thats why we have set the

price shown below.

Name of the brand Price

OCEAN DRINKING

WATER

500 ml 1 liter 2 liter 5 liter

Tk.14 Tk.20 Tk.30 Tk.55


23/23


Jul. 26

The Marketing Mix: Place

'Place' is concerned with various methods of transporting and storing goods, and then

making them available for the customer. Getting the right product to the right place at the

right time involves the distribution system. As we all know that another name of water is

life. Thats why we made our product drinking water available almost everywhere, suchas, in general store, hotels, school, and university canteen etc. Our product is also

available in villages also.

The Marketing Mix: Promotion

Promotion is the activities that communicate the merits of the product and perusable

target customers to buy it. A real company mostly spends a lot of money in advertising,

just to tell the customers about the company as well as its product. For this new product

we will go for non-personal selling such as will go for sales promotion if we can satisfy

customer needs. Then we will be able to build long term relationship with them. In

special occasion we can give special discount to the customers to maintain the

relationship so that consumers do not switch to other brand. At the introductory stage, we

will do the free sampling to awareness of our product to the targeted customers. In this

Ramadan, introducing the drinking water is very brilliant idea bottled water for those

consumers we can do free sampling to increase the awareness.advertising. In advertising we

will choose the media such as TV ads, radio, newspaper, billboard etc. To increase the popularity

of the product, we can make any famous person model of the advertisement, such as Mohammad

Ashraful etc. This new product

Conclusion:

Drinking water is one of the necessary products available in market. There are various

types of brands in the market. Most of the brands are preferred by many class of people.

Though we discuss about the detail information of top 5 brands of drinking water, many

new companies are trying to enter in the market. But the path of those companies will be

so difficult. All the new companies have to maintain a standard quality, a reasonable

price, a huge advertisement in television, radio and print media. And also the company

has to maintain a strong distribution system to fight with the top companies.

project nebula

Documents