project 9: portfolio by luisa silva

8/13/2019 Project 9: Portfolio by Luisa Silva

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PortfolioLuisa Silva



Luisa Silva62 N. Hidden Valley Rd.

Rexburg, Idaho

208.419.5253

[email protected]



Table of ContentsBusiness Card

Letterhead

Brochure

Web Page

Montage

Event Ad

Logos

Imaging

Flier



Business CardDescription: A real or made up company’s business card created by students.

Programs: Adobe Illustrator and Adobe In-Design

Date: November 09, 2013

Course: Comm 130, section 02

Instructor: Julie Peterson

Objectives: Use the basic tools of Illustrator & InDesign. Create a new logoto fit a company or personal image. Do not imitate existing logos or use yourprevious designs. Design consistent layouts for a business card and letterhead.Use your new logo to design two stationery items with consistent design.Business card: 3.5 x 2 (print above center on a vertical page). Apply typographyrules keeping small copy. Learning to keep thing simple by having watermarksand drop shadows light and white space. Applying contact information: Includename, address, phone, and e-mail on each piece. Use periods, bullets, orspaces in phone number, no parentheses or hyphens.

Process: I made my business card by using the rectangle tool to make a 2 x 3.5in rectangle. Then I placed the logo on one of the rectangles with the contactinformation. I also used the line of the letterhead I created, so there would be

a repetition of design principles. On the other side of the business card I filledit with the same pink of my lines and copied the “O” and the diamond frommy logo and pasted on the other side of the card. I changed its stoke to white,centered the object and saved my files. Finally I placed my business card in8.5×7 document in In-Design to enlarge its view.



LetterheadDescription: A real or made up company’s letterhead created by students.

Programs: Adobe Illustrator and Adobe In-Design




Objectives: Use the basic tools of Illustrator & InDesign. Create a new logoto fit a company or personal image. Do not imitate existing logos or use yourprevious designs (don’t use photos or live trace in your new logo). Designconsistent layouts for a business card and letterhead. Use your new logo todesign two stationery items with consistent design. Letterhead: 8.5 x 11 (full-bleed optional, but trim only .125). Apply typography rules keeping small copy.Learning to keep thing simple by having watermarks and drop shadows lightand white space. Applying contact information: Include name, address, phone,and e-mail on each piece. Use periods, bullets, or spaces in phone number, noparentheses or hyphens.

Process: First I created the logo for the company I had invented on Illustrator.I used the design principles to make the logo appealing and professional. I

made a diamond or some type of jewel on top of the “O” by using the polygontool. Using the pen tool I modified the “J” and “R” so its lines would align with the diamond place on the “O”. Then I created the pink line to give somecontrast on the letterhead and wrote my contact information above it, aligning it

with the logo.



J E W E L E R S

Luisa Silva 1254 West Fandango St.

Denver, CO934 456 0978

[email protected]



BrochureDescription: A personally created folded brochure.

Programs: Adobe InDesign, Photoshop and Illustrator

Date: December 7, 2013



Objectives: Set up and align a two-sided, folded document. Create an originalcompany logo and use it in a brochure. Incorporate quality images. Oneshould be clipped in Photoshop and text-wrapped in InDesign so the textfollows the cutout shape of the image. Write at least 250 words of original copy

with at least three paragraphs. Trim for a full bleed and print in duplex (two-sided) color.

Process: First I set up the measurements for the fold in Adobe InDesign andadded the text on, each paragraph got its own text box. Then I edited thepictures that were going to bet text wrapped in Adobe Photoshop. I madea selection around the person on each photo, then I refined the selection,making the selection more professional and clean. After, I made a new layerof the selection with a mask so when I inserted the picture in my InDesign

document I could text wrap it around the alpha channels. I also took out allthe hyphenation from the text, to incorporate a more professional look to it.I repeated the design by having orange, black, white and gray as the brochurecolors. Then I added the big number and aligned the text accordingly. I alsocreated black and orange rectangles in the back, from and inside of brochure.Finally I used transparency for the picture in the back of the brochure,numbers on the inside and applied a drop shadow on some elements.



BACK FRONT (CLOSED)

INSIDE



Web PageDescription: A web page design to showcase a logo personally created.

Programs: Adobe Illustrator, Text Wrangler, Firefox and Adobe Photoshop




Objectives: Size and optimize an original logo as a .png for a web page. Writecontent to describe the process of creating your logo and how it appeals toa target audience. Design a web page using HTML to display the logo andcontent. Acquire a working knowledge of HTML and CSS. Identify hex colorsfor web design. Compress multiple files in a zipped folder to attach as one file.Open your HTML page in a web browser, take a screen shot, and place the.png on a 8.5 x 11 page and print in color. Keep . 5 inch margins on top andsides, with bottom margin at least .5 inch. Print on a portrait style page. Makesure it is a quality print with legible text.

Process: First I created a project folder to place all my documents. Using Text Wrangler, I created a HTML file for this web page, which gave me a basicstructure of what my site would look like. I also indented the information in

my HTML so it would be easier to read. In order to add the image to my site,I re-sized a logo that I created for my stationery project and saved it as a .pngfile into my project folder. Then I used a tag in my HTML to link the logopicture to the site. I wrote out the process and pertinent information neededin my site. Then I linked the HTML with CSS by using a tag. In Photoshop Iused the eyedropper tool to pick the HEX colors from my logo to use in mysite. I adjusted the padding between listed items, paragraphs and headings, sothey would all left align and have appropriate distance from each other. FinallyI centered my image in CSS so it would center align with the title.



MontageDescription: Montage made on Photoshop using two or more images.

Programs: Adobe Photoshop

Date: October 26, 2013



Objectives: Learn to manage Photoshop layers. Learn to blend images togethersmoothly, using masks (Two or more images). Use filters (Apply at leastone). Apply appropriate typography. Choosing good quality images (Notebackground should be at least 1650×1275 pixels). Apply typography principles.Unifying a piece with a consistent theme

Process: I selected two high quality images and placed in a Photoshop file.Then, I added a mask to the couple image to blend the couple with the brushtool, lowered opacity of the picture as well. I used the Dry Brush filter on mybackground image. Added the text, using two contrasting fonts. Finally I addeda rectangle behind my subtitle and blended it in with Gaussian Blur.



Event AdDescription: A full bleed event ad promoting a fundraiser, made on Microsoft

Word with a high quality scanned picture.

Programs: Microsoft Word




Objectives: Find, scan and import a high-quality image. Create a full-bleeddesign. Use text boxes for layout in Word. Insert and edit images in Word.

Process: I scanned a picture of flowers which you can see at the end of thispost. Then while using word, I deleted its background so I would only havethe flowers. Since the picture cut already off part of the petals I decided toplace it on the corners of my ad. To give contrast I made a box at the bottomof the page and played around with the fill options. I choose a fill that lookedlike wood. To contrast that I made my text white and my title black. Finally Ialigned my white text with the “F” in the word flower.



F L O W E RM OTHER ’S D AY

All proceeds benefit the Breast Cancer Research Foundation.Event organized by the Chamber of Commerce.

SaturdayMay 109 a.m. – 7p.m.Chamber of Commerce$10 per bouquet

SALE



LogosDescription: Personally created logos for a made up or real company.

Programs: Adobe Illustrator




Objectives: Create a variety of logos to fit a company or personal image (at least3 new logos). Do not imitate existing logos or use your previous designs. Useonly the tools of Illustrator. Setting up a professional display for the company.

Arrange three logos on an 8.5 x 11 vertical page / .5” margins and add thecompany name in simple type at the top of page. Getting feedback fromoutside sources. Ask ten people to select their favorite logo. List the results,along with your favorite, in your blog post.

Process: First I selected the company I wanted to use, which was my sister’sphotography business, Dash Photography. Then I sketched out the logos I

wanted to use on a sheet of paper, so I had an idea of what I wanted to do inIllustrator. I created a new project on Illustrator and added .5 margins. I starteddesigning with the help of shape tools and fonts, using the pen tool to delete

and add anchor points in my designs. I also used the free transform tool tomake sure that my shapes were the size and the way I wanted (especially on thesecond logo), finally I added color to my designs and aligned the text with theshapes I created.



Dash Photography

D a s h P HOTOGRAPHY

Dash Photog�aphy



ImagingDescription: A personally taken photograph, edited on Photoshop usingdesaturation tool and a filter.

Programs: Adobe Photoshop, Cannon Olympus Digital Camera




Objectives: Learn basic photography skills. Use a digital camera to take aquality image, then download it. Size and crop the image. 6”x6” resolution 150.

Adjust image brightness, contrast, hue and saturation levels. Use a selectiontool to isolate a portion of the image. Desaturate the selected portion of theimage. Use a filter or colorize a portion of the image. Document needs to be8.5×11 150 resolution. Margins: top 2”, sides 1.25” and bottom 3”

Process: Using a Cannon camera, I took some picture in my backyard. Onthis specific picture I focused on the foreground. Then I started editing onPhotoshop by cropping my image into 6 x 6 at a 150 resolution. I used thequick selection tool to select just one leaf, and inverted the selection so I coulddesaturate everything in the picture besides my leaf. Finally I used Dry Brush

as the filter.



FlierDescription: Black and white flier created by students to promote a graduateleadership conference.

Programs: Adobe InDesign




Objectives: Apply the design principles and use appropriate typography.Incorporate basic InDesign skills to improve basic flier layout. Retrieve imageand logo from links on this page. Create a project folder with image, logo andInDesign document to keep links intact.

Process: First I make four sketches of what I wanted my flier to look like. ThenI used most of what I liked in my sketches to make a flier in Adobe InDesign.I used the black for contrast in order to capture my audience’s attention. Thatalso gave some repetition of color to my design. I used a bigger font for thetitle, time and place to help with the contrast.



GRADUATE LE ADERSHIP CONFERENCE

Come learn how at Vouant Communication’sannual Graduate Leadership Conference.

Vouant Communications is devoted to helpingtomorrow’s leaders gain essential leadership skillsin the workplace.

During this dynamic three-day seminar,

attendees will meet with top executives ofVouant Communications to discuss breakthroughleadership techniques, while cultivating attributesof leadership that will market to any employer.

Conference is available to graduating seniors.

Space is limited.

Do you want to have thecompetitive edge in business?

October 21 8 a.m. – 5 p.m. at Lincoln Convention Center

Registration and more information availableat: http://www.vouantcomm.com /leaders

project 9: portfolio by luisa silva

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