progressive housewares electrical supplement may june 2015

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FC_Prog Electric 2015 20/05/2015 13:23

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Welcome toProgressive Electrical

Welcome toProgressive ElectricalThe team at Max Publishing is delighted to introduce thefirst edition of Progressive Electrical, dedicated to theburgeoning market for kitchen and utility SDAs. We arealso very excited to be counting down to the brand newshow, Exclusively Electrical from June 9-10 (see page 9). According to GfK’s Anthony Williams (who is speaking

during Exclusively Electrical and its concurrent show,Exclusively Housewares), last year in the UK we spentnearly £900m on small kitchen appliances, spanningeverything from slow cookers to milk frothers, By allaccounts, there are some exciting launches around thecorner to keep the figures high this year too. We lookforward to seeing you at the show and hearing your views.

Progressive Electrical NEWS

ContentsNews Exclusively ElectricalBuyer revelationsIndustry viewsGfk insights

3-79

10-1115-1921-22

910

2115

The Progressive Electricals team: Jo Howard (editor), Patrick Wade (advertisement director) – both pictured top- Emma Cain (product page editor), Mark Grayson (creative director), Jakki Brown (editor in chief) and Warren Lomax (publishing director). www.max-publishing.co.uk

03PROGRESSIVE ELECTRICALS

Sit back and let the robot clean upIndependent electrical retailers are missing out on rising sales of robotic vacuum cleaners, according to GfK. The overall vacuum cleaner market has risen in value by 11% year-on-year (to March 2015), says the

research company. Nigel Catlow, GfK’s business group director for consumer electronics, points out: “Therobot vacuum sector is currently a very small part of the total floorcare market, but is growing in value overthe same period by +55 % in value.” He adds: “Independent electrical retailers currently underperform inthe robot sector relative to their share of the total vacuum cleaners’ market.”According to Bo Simonsen, market manager for Witt UK, distributor of iRobot (creator of the home robot

category), “iRobot has sold more than 13 million robotic vacuum cleaners in the last 10 years and is committed to remainingthe brand leader,” with two new systems, including the Roomba 800 Series with new AeroForce Extractors.”

Inset: iRobot Roomba.

Quit the takeaway habit with TefalTefal has launched its ActiFryday Challenge, highlighting easy and healthier alternatives to fat laden takeways. The challenge follows on from a new report (commissioned by Tefal), which suggests that British people collectively consume more than 12,000 tonnes of saturated fat from takeaways each year.

The ActiFryday Takeaway Report asked 2,000 people to share their takeaway habits and showed that one in seven order at least one a week, and 52% opt for the convenience of a take out meal on Fridays (particularly given the ease of ordering through websites and apps).

Expert nutrition consultant and author, Azmina Govindji highlights: “One of the key issues with takeaway dishes is thehuge amount of fat used to create crispy chips or creamy sauces.” Azmina analysed the nutritional values of populartakeaway dishes compared with their ActiFried equivalents and reported: “Cooking a delicious chicken tikka masala inTefal’s low-fat fryer, ActiFry, reduces the saturated fat content from 17.4g in a typical takeaway portion to just 1g perserving of the ActiFry recipe.”

Above: Tefal ActiFry Express XL withhealthier options for a Friday night (plusits own recipe book and app).

3-5-7 PE News_PROGRESSIVE ELECTRICAL 21/05/2015 19:09

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04_Prog Electric 2015 18/05/2015 16:58 Page 1



Morphy Richards Centre gets royal approvalHRH Prince Charles officially opened the Morphy Richards EngineeriEducation Centre at the end of April. The Centre (located on the DumfriesHouse Estate in East Ayrshire) is a state-of-the-art facility designed to provideexperiential indoor and outdoor learning in Science, Technology, Engineeringand Mathematics (STEM) to primary and early secondary school pupils. It issponsored by the parent company of Morphy Richards, the global electricalmanufacturer Glen Dimplex.Following an official opening ceremony, the Prince of Wales m

representatives from Morphy Richards and the Glen Dimplex Group. ThePrince then toured the facility, which features four zones – imagine, design,build and test - based on the engineering design process – as well asclassrooms, workshop areas and outdoor learning space.Martin Naughton, founder and chairman of the Glen Dimplex Group,

commented: “The Morphy Richards Engineering Education Centre is afantastic facility and Glen Dimplex is absolutely thrilled and proud to supportit.” He continued: “Since 1936, Morphy Richards has been at the forefront ofBritish design and innovation and we passionately believe that giving ouryoung people the opportunity and building blocks to learn about STEM isvital in order to promote exciting and valued career opportunities in thisimportant sector.”

Above: Prince Charles metwith potential SDA designersof the future, when hetoured the Morphy Richards EngineeringEducation Centre.

Roll out the Red Dot carpetA host of SDAs have scooped prestigiousinternational Red Dot Product Design Awards(to be formerly presented at a ceremony atthe end of June, which also celebrates theawards’ 60th anniversary). Winners includethe Kenwood CHEF Sense and KenwoodMultiOne: “an especially prestigiousachievement,”reflects Jamie Weaden,industrial design team leader at Kenwood. Meanwhile, a fistful of awards for Braun

recognised the brand’s Identity Collection offood preparation appliances, MultiMix 3 HandMixer and Carestyle 5 Ironing System Range(all new for the UK in July). Other SDA winners include Hurom’s HW-

SBF1 juicer, Smeg’s Two Slice toaster, MorphyRichard’s Redefine Hot Water Dispenser andSage The Citrus Press. The Red Dot: DesignTeam of the Year goes to the Bosch HomeAppliances Design Team. Bosch also won RedDot Awards for its MES4000 juicer andMaxxiMum Food Processor.

Above: Red Dot Awardwinner, Braun Carestyle 5Ironing System with itsexclusive Eloxal 3D BackGlide soleplate andiCare Technology.

EPE picks up speedLeading branded SDAdistributor, EPE Group hasbeen appointed as exclusiveUK distribution partner forBlendtec blenders. Blendtec issaid to make the ‘world’ssafest and most powerfulhigh-speed commercial andresidential blenders,’assembled in Utah in the US.Exclusively Electrical will seethe introduction of “the firsthigh‐speed blender operatedentirely by touchscreen,” aswell as the new MiniWildSide+ Jar, reports EPE’smd, Noel Pamment.Blendtec has introduced many ‘industry firsts’ including commercial‐grade high‐speed

blending, pre-programmed blend cycles, a patented blunt safety blade (said to be 80%thicker and 10 times stronger than competing blenders), and the world’s first self‐servesmoothie machine.• EPE is offering retailers an ‘SDA Solution Pack’ including a cross-category product trial.The distributor will also show Ascaso, Braun, Bugatti Italy, De’Longhi, Graef and Kenwoodproducts at Exclusively Electrical (see page 9).

All set for Excellence?There is still time (just) to enter SDAs for the2015 Plugged In Award, one of the

prestigious Excellence inHousewares Awards,organised by Progressive

Housewares andProgressive Electrical inconjunction with The

Cookshop andHousewares Association.The glamorous 1920sthemed Excellence inHousewares AwardsBall (where winners are

announced) takes place onOctober 7.

* Plugged In entries should bereceived by June 12.

www.excellenceinhousewaresawards.co.uk

Above: Blendtec from EPE.


making the right connections

Exclusively Electrical will run alongside the long standing, successful Exclusively Housewares show, designed especially for housewares, tableware and homeware buyers www.exclusivelyhousewares.co.uk

Run by the industry, for the industry

ArieteAscasoBamix of SwitzerlandBeldrayBeurer UKBrabantia AppliancesBugattiDualitefbeElle by BeurerEPE InternationalEuropasonicEwbank ProductsGiles & PosnerGourmet Gadgetry*GraefGrillbotGroupe SEBHairy BikersHostessHSCLiRobotJura ProductsKalorikKitchenAidKitchenOriginals by KalorikKRUPSMagimixMeyer GroupMonogram by BeurerPifcoPingiPRESTIGERedmondRKWRowentaSabichi Homewares*SalterSEVERINSMART WorldwideSwan Products*Team UKITefalUnifitUP Global SourcingVisiCookVitality 4 LifeVitamixWitt

For more information on the show take a look at www.exclusivelyelectrical.co.uk or call 0121 237 1130

Make theright connections

for your customers!

Note: Exhibitors shown in bold. *Gourmet Gadgetry, Sabichi Homewares and Swan are all exhibiting in Exclusively Housewares which runs alongside Exclusively Electrical. Visitors are able to move freely between the shows.

Join us at this NEW trade show aimed at

small domesticappliance retailers.

Launching with a fantastic line up of top suppliers, brands and products.



Toaster tales from DualitDualit is publicising sevenfascinating stories from itsarchives as part of its 70thanniversary celebrations(one story for each Dualitdecade). One ‘toaster tale’starts in 1960 when thePeninsular and OrientalSteam Navigation Company(P&O) launched its flagshippassenger liner SSCanberra, complete with aDualit toaster in thecaptain’s private gallery. Forthe next 37 years thetoaster served numerouscaptains andcommodores, travellingover 3.5 million nauticalmiles. In the 1970’s, as the need for passenger liners diminished, the shipbegan a new life as a cruise liner. However, in 1982 the SS Canberra sailed tothe Falkland Islands, taking British troops into the war zone (still serving thecaptain’s breakfast). When the ship was finally retired and sent for scrap in1997, its commodore, Sam Gibb purchased the much-loved Dualit toaster andused it for another 11 years before kindly donating it to Dualit’s museum.To mark its anniversary, Dualit has also started a worldwide search for the

oldest working Dualit toaster. The owner of the oldest toaster will win a set ofkitchen products including one of seventy exclusive, limited edition 70thAnniversary toasters. Entrants should take a photo of their Dualit toaster'sbase plate, as well as a photo of the toaster itself and email these [email protected] or post via Twitter, Facebook or Google+ pagesincluding the tag #Dualit70 by October 9. The winner will be revealed onOctober 16, the day of Dualit’s 70th anniversary. The brand is creating aPinterest to show competition entries.• Max Gort-Barten, a German born entrepreneur who lived in London andfought for the British Army, founded Dualit in 1945. Max’s first invention wasthe Dual Light fire for the home, from which the name Dualit was born.Dualit’s first toaster was created and patented in 1946.

Right: Dualit toasters through the ages.

Brabantia gets plugged inInterior design brand Brabantia has appointedNorth-East based distributor Stylco UK tohandle distribution for its new electricalappliance range. The new range will beshowcased at Exclusively Electrical (see page9) and includes kettles, toasters, an innovativeblender and high-tech steam irons.

Brabantia’s commercial director Ab VanHoudt said: “We are delighted to be workingwith Stylco on bringing these stunningproducts to market. Adding electricals to theBrabantia brand family was something wehad looked at for a while as an obvious nextstep.” Robin Curtis is heading up theBrabantia Appliances sales team.

Crowd backs automatictea makerNew invention, the Ketteale is due to come tomarket later this year as a result of crowdfunding (amassing small amounts ofinvestment from a large number of individualinvestors via an online platform). Kettealedescribes itself as an “automatic tea maker,which combines the boiling function of thekettle with the teapot using induction-cookingtechnology.” The new SKA brews teabags forthe optimum three minutes, and has clearindicators for appropriate water levels.The average cost per household from

overfilling conventional kettles is reportedly£8 per year in energy and water costs. Usinginduction technology (around 10% to 20%more efficient than conventional heatingelements), Ketteale claims it can save thehomeowner up to £15 per year in water andenergy bills. Recent studies have also foundthat re-boiling unused hot water in a kettlehas been proven to carry a health risk and insome cases can be carcinogenic, highlightsthe new brand.

Juicy headlinesJuice extractors have risen in value over thepast five years from £6.5m to £23.4m,according to GfK, with centrifugal juicersaccounting for 97% of the market. AnthonyWilliams, GfK’s domestic appliances accountdirector highlights that: “While not in themainstream yet, masticating, or slow juicersare growing exponentially thanks to theproliferation of juice-based diets. The numberof available models quadrupled in the lastfour years and value rose by more than 70%year on year.”

Tower promises a sociable smoke free summerTower (from RKW) is launching a range of SDAs that incorporates its Cerastone ceramicmarble non-stick coating (similar to its popular new stone-coated cookware).The range (spanning grills, health grills, and raclettes) includes the Tower Cerastone

Teppanyaki Grill, whichaddresses the emergingtrend for carbon-freeoutdoor cooking, notesJohn Knight, electricalsbuying director at Tower.The appliance “makes iteasy to enjoy the full,barbeque experiencewithout the hassle ofnaked flames and smokyfuels.” John adds that theTower Cerastone CeramicRaclette also makes“group cooking a funand inclusiveexperience” and is ideal foreasy alfresco cooking. Therange will be on show at Exclusively Electrical(see page 9).

Right: Brabantia appliances.


Above: Portable cookingfrom Tower with theCerastone Teppanyaki Grill.


NEWS extra

Not to be missed!* A seminar on the Electrical and Electronic Sustainability Action Plan(esap) by Mike Robey, sustainable electricals programme manager ofWRAP (the government’s resource efficiency body) is at 10am Wednesday June 10. Esap will affect all electrical appliance suppliersand retailers.* A briefing session by Anthony Williams, housewares account directorof leading market research company GfK on June 10 at 10.30am includesdevelopments in the small electricals market. (See GfK pages 22-23).* Trend forecasting agency, Scarlet Opus has created an ‘On Trend’ trailaround Exclusively Electrical and Exclusively Housewares, as well asmood boards. Scarlet Opus’ trend presentation (by Victoria Redshawand Phil Pond) takes place on June 10 at 11am.* Buyers visiting Exclusively Electrical will be offered free refreshmentsincluding a two-course lunch, plus coffee from exhibitor Jura* Buyers interested in visiting can view the full exhibitor line up and register online via www.exclusivelyelectrical.co.uk or by calling 0121 237 1130. 09

PROGRESSIVE ELECTRICALS

Left: The BusinessDesign Centre inIslington – venue forExclusively Electricaland ExclusivelyHousewares.

ExclusivelyElectricalswitches on

ExclusivelyElectricalswitches on

The opening of the new trade show Exclusively Electrical (June 9-10), at theBusiness Design Centre in London, will mark the culmination of a two yearproject to bring a show dedicated to small kitchen and domestic appliance(SKA/SDA) suppliers and buyers to fruition.

Exclusively Electrical will open with anexciting line-up of key suppliers andbrands. It will benefit from running

alongside the long-established and highlysuccessful sister show, Exclusively Housewares(attended by key buyers from across the UK, plusan increasing number of international visitors) fromwhich nearly half of the new show’s exhibitors havebeen transferred.

Back in August 2013, after attracting its biggestaudience to date, Brooke House Exhibitions (BHE),which organises Exclusively Housewares inconjunction with the British Home EnhancementTrade Association (BHETA), announced it would beopening a dedicated hall for its smallkitchen/domestic appliance (SKA/SDA) exhibitorsin 2015. This part of the show has since beenbranded separately as Exclusively Electrical.

Show director Simon Boyd explains: “Our interestin the SDA sector includes all the small electricalproduct categories as reported on by GfK;

linencare, electrical cooking, including microwaves,beverage making, food preparation and floorcare.”He observes: “The growth in SKA/SDA productmarket is continuing, led by sales of high-end coffemachines and co-ordinated food preparationappliances, along with juicers and blenders. All ofthese product areas are well represented in thelaunch line up of Exclusively Electrical.”

Simon states: “The new show will give electricalbuyers a unique opportunity to meet nearly all thekey SKA and SDA suppliers in one place, takeadvantage of some hot show deals, see the newestproducts in action and catch up on the latest trendsand market data free of charge.

See it in actionThe live demonstration area atExclusively Electrical gives buyers achance to experience products inaction from 10am-4pm each day (In addition to productdemonstrations on some exhibitors’ stands). The demonstrationline-up is as follows* (see below):

Time Slot Tues 9 June Wed 10 June

* At time of Progressive Electrical press.

10.00 - 10.45

10.45 - 11.30

11.30 - 12.15

12.15 - 13.00

13.00 - 13.45

13.45 - 14.3014.30 - 15.15

15.15 - 16.00

Jura: CoffeMachinesEPE International:Blendtec Tefal: Actifry Express,Cook4Me, andOptigrill KitchenAid: TheCook Processor andArtisan MagneticDrive BlenderMagimix: PatissierMultifunctionWitt: iRobotUP Global Sourcing:Salter NutriproBamix: HandBlenders

Jura: Coffee Machine

Severin: James theWondermachine SMART Worldwide:Various gadgets

Team UKI: AirChef

Ariete: Pastamatic

DualitSagemcom: RedmondMulticookersEwbank

p.9 PE Show News_V8_PROGRESSIVE ELECTRICAL 21/05/2015 17:49


Buyer revelations

The bright stuff

Amanda Reed, buying controller, Leekes:“The biggest change influencing consumer demandfor small electricals in recent years has been thesurge in baking, meaning increased demands forstand mixers. This has driven transaction values up,as besides buying kettles, toasters and items suchas sandwich makers, consumers are spending up to £600 on astand mixer.

From a consumerpoint of view, theseare fantastic times –there has been asurge in design andengineering, makingit more accessible toown impressive kitchen appliances. The frustrationfor the retailer is that this is a massively competitivemarket where prices are being driven down. For thelong-term sustainability of the SDA market, it isimportant to offer value for money and not sellbelow market value.

As far as other trends are concerned, colour is

everything in small electricals. Gone are the dayswhen consumers just wanted white or stainlesssteel. Thanks to the development of colourtechnology, you can have a cherry pink toaster or abright blue kettle. As kitchen units are usually fairlyneutral, consumers are using large pieces, such asstand mixers and food processors, to brighten uptheir homes.

Another trend is the demand for beautiful kettlesand toasters, for example from brands such as

De’Longhi, premium Kitchen Aidand Bugatti. Consumers are prepared topay substantially more for a kettle andtoaster as a design accessory totheir home, not just for functionality. Weare seeing high demand for kettles andtoasters in Farrow & Ball paint colours suchas sage green and duck egg blue. There isalso a trend for the ‘geeky’ consumer for

‘high tec’ appliances, such as the Heston Blumenthaltea maker from Sage, which infuses your tea.

This will be another good year for KitchenAidstand mixers, and also hand held vacuum cleaners.Consumers have caught on to the flexibility of handheld ‘floorcare’ – I know someone who vacuums herkitchen worktops!”

What do consumers want when it comes to making their bright, beautiful,wired and wonderful purchases? PE asked retailers how the demands oftoday’s consumers are changing, and what trends are influencing consumerpurchases of small domestic appliances.

Wired and wonderful

Inset: De’Longhi’s Sculturarange. The brand is strongat Leekes and FenwickBrent Cross (see retailer comments).Below: Leekes has sixdepartment stores thatfocus on products for the home.

10-11 Retailer Views _PROGRESSIVE ELECTRICAL 21/05/2015 14:36 Page 1

Blending in

Helen Miller, buyer, Fenwick Brent Cross:"Flats and apartments with smaller kitchens meanthat city dwellers in particular want appliances witha smaller footprint. The exception is the demand for KitchenAid mixers (often a statement piece forthe kitchen).

The trend for juicing and blending continues – thisdid not decline after the expected New Year healthkick. Of course, the attraction of blending is theease of putting everything into one jug, as well aseasy cleaning afterward, and our prices cover awide range of consumer choices. For example, ourNutribullet sales took us by storm since we hadstock in April 2014 (after orderingat the Chicago IH+HS). We arenoticing that students whoare leaving home for thefirst time now take theirown blender as well as apersonal kettle, toasterand the old favourite,the sandwichmaker.

SDA brandsthat generally dowell for us includeKenwood andCuisinart and goodranges include the strikinglydesignedDe’Longhi Sculturaand the bright tonesof Morphy Richards’Colour Boutique."

Buyer revelations

Highs and lows

Linda Dixon, general manager, Kitchens of Bristol, Bath and Cardiff:“Consumers, quite rightly so, demand a high level of service and information forSDAs, and the biggest challenge is to then get them to buy from you and notfrom the web or a competitor who has reduced the price to less than we canbuy for! Smart phones and TV programmes have encouraged customers tobarter. However, on the whole, once a customer has had good service,information and been offered a competitive price, they will buy knowing that they have the security to be able to return to us if they need any further help or advice.Regarding trends, we are selling high-end coffee machines and lower end

items, but not too much in-between. DualitClassic Copper kettles and toasters are goingwell, and we continue to do well with ColdPress juicers.It is very regional but the Breville Blend

Active Sports Bottle Blender has been verypopular, especially in Bristol, and there arelots of new products (and potential ‘hotsellers’) heading our way from KitchenAid, Sage, Kenwood and BioChef.”

Caffeine fix

Ben Phillips, managing director, Steamer Trading:“Consumers are really well informed, particularlywhen it comes to coffee (with an increasing numberof coffee blogs). They expect great service from aspecialist retailer like us, and don’t want to find outthat they know more than the salesperson! Wecontinue to have a very strong focus on staff training,with our national training manager constantlyworking with electrical suppliers and sharing thisknowledge with our store managers. We have alsoincreased our in-store demonstrations of coffeemachines and other small electricals, with risingdemonstration-lead purchases (such as Vitamix)when demonstrators show that products offer a clearpoint of difference.Clearly, coffee remains ‘on

trend’, and while there is roomfor improvement for serious,

stylish traditional pumpmachines, we are very

happy with our bean tocup offering, whichincludes De’Longhiand Jura brands.There is also a lot ofexcitementsurrounding TheOracle by Sage,

which sets a newbenchmark in

traditional, specialistcoffee, replicating thebarrista experience inyour own home.

Lastly, of course,retailers have to beabsolutely ‘on theball’ regardingprices online.”

Above: An exterior view ofKitchens’ cookshopin Bristol.Above left: Healthyjuices with the helpof BioChef ColdPress Juicers fromVitality4Life.


Inset: KitchenAid andMagimix are among theSDAs on display inSteamer Trading’s branchin Bluewater.

Left: A MorphyRichards’ ColourBoutique Kettle.

10-11 Retailer Views _PROGRESSIVE ELECTRICAL 21/05/2015 14:36 Page 2

15 minutes with Paul BundockSMART SALES & MARKETING DIRECTORIn the lead up to the major event “Exclusively Electrical 2015” at the Exclusively Houseware Show in London, we met SMART for a quick 15 minute chat.

Why SMART? SMART Worldwide are the leading manufacturers of beautiful, innovative homeware and electronics. We distribute our products to the UK’s leading homeware stores. Harrods. Selfridges. Lakeland. Brown Thomas. Menkind. House of Fraser and many more, as well as the best Internet companies such as IWOOT, Prezzybox, Firebox and so on! So whether you’re interested in stocking retro-style popcorn makers, or our sleek and practical pizza oven, you can rest assured that your customers will be buying high-quality, practical and beautiful items. Quite frankly, there’s no other manufacturer creating products like ours – and demand is high both in the UK and Internationally.

SMART Retro Stirring Popcorn Maker & Nut Roaster

What makes you stand out? Our unique range of products are second to none. We pride ourselves on creating great homeware appliances and electronics that don’t compromise on quality or beauty.

From our retro nostalgia selection, featuring popcorn makers and waffle irons to our range of sleek, modern products ranging from blenders and pasta makers to our best-selling Lazy Susan buffet server.

We are diligent and dedicated to ensuring the best quality – that’s why our founder Dr. Sam Attia and his wife test every product in their own home before signing off on any of our products. So you know you’re getting the best.

What’s in store for 2015? Our fantastic range of products is totally unique. We’re the only company manufacturing them. So

it’s unsurprising that the question we hear most is, ‘Where can I get them?’SMART Worldwide’s unique range of products doesn’t compromise on quality & beauty.

SMART Retro Waffle Maker

SMART Retro 50s Style Double Ice Cream Maker

Our 2015 range has already received huge demand with pre-orders on the entire

SMART Peanut Butter Maker

Advertorial

12-13_Prog Electric 2015 18/05/2015 17:04 Page 1

SMART Wireless Scale with App

SMART Retro Pop-Up Hot Dog Toaster

SMART Retro Pop-Up Hot Dog Toaster

SMART Pasta Maker

collection before they’ve even landed! In addition to the big hitting SMART Rotating Stone Baked & Grill Pizza Oven, this year we have the new design white edition.There’s also a new Pasta Maker, New Wireless Scale with App, New Breakfast Master, New Retro Ice Cream Maker, New Snow Cone Maker, New Stirring Popcorn Maker and even New Hot Dog Toaster. SMART manufactures best sellers to the best retailers in the country. We are The SMART Choice.

How do you decide your product range?We pride ourselves on our commitment to innovative, high-quality and beautiful design. That’s why Harrods, Selfridges, Lakeland and more are all delighted to stock our products, from our Retro Popcorn Makers to our Modern Pasta Maker!All of our products are tested to the highest safety standard. They use only the finest parts and they are tested thoroughly – often in our own homes!

So you can rest assured we aren’t compromising on the quality of our products.The other question we hear a lot concern the safety ratings of our electronics. We’re dedicated to your wellbeing. That’s why all of our products are GS rated – the highest safety rating in the EU. With all this in mind, we present a vast collection of innovations and products to our customers.

The feedback and market trends then dictate where the demand is and which SMART products will be hitting the shelves each year.

What’s your USP?To be quite frank, our product range is totally unique. You will not find anyone else making what we make. And certainly not of the same quality and beautiful design.

We do have some imitators, but we are the original ‘the real McCoy’ so to speak.In fact, over 80% of our products are patented, so other companies are not able to reproduce our hard work. We create every product to fulfil a need we have in our lives. In fact, our Chairman takes every single product home. He and his wife try it out, testing its capabilities and any weaknesses. Not one of our products goes to production without his personal approval. We also have a team of quality control technicians constantly putting our product through stringent tests. So you know you’re getting the best quality product possible.

SMART Retro Single Snow Cone Maker

Advertorial

12-13_Prog Electric 2015 18/05/2015 17:04 Page 2

Health kick on the move

Demand for fast, convenient tools for a healthierlifestyle is a driver for Vitamix’s new highperformance S30 Compact Blender, reflects MartinDevaney, sales manager for Vitamix UK. Heacknowledges that, ‘”In the US, where the CompactBlender was launched a year ago, the consumerprofile is slightly younger and more male skewedthan our usual market, and includes a lot of youngprofessionals and young couples that arealways on the go, and don't spend a lot oftime cooking at home. As some 40% ofsmoothies are drunk while out and about, itmakes sense that you can create yoursmoothie directly in our cup, complete with ahook to carry it. We have included two cupsin Europe, to avoid arguments betweencouples over who has takes the smoothiewith them! The Compact Blender is also veryversatile – so it is easy for busy people tomake fast fresh soup, dressings, ice creamand nut butters.”

* According to GfK, the fastest growingproduct in the last year has been liquidiserswith a 49% uplift in sales. Liquidisersoffering removable cups (to blend intothe cup and take away blended) saw amassive 445% gain in the last twelvemonths (see pages 21-22).

Getting the look, and the power

A “design language” that is shared with the iconic,high profile KitchenAid mixer (and the brand’sgrowing range of appliances) plus “revolutionary”technology are both market drivers for the newArtisan Magnetic Drive Blender, notes Israel Quintana,UK sales manager for KitchenAid. The high powered

machine with a two horsepower motor “uses aninterlocking magnetic drivesystem to power the bladesand safely secure the jar -and is the first of its kind for

home use,” explains Israel.He adds: “The other ‘ease ofuse’ features include thedishwasher safe jar, and thefact that you don't need touse a tamper. There is alsoan acoustic signal at the endof the four pre-setprogramme cycles (for ever-popular smoothies or

icy drinks, juices, soupsand sauces, and

milkshakes).”

Left: Hot soup made inthe KitchenAid Artisan

Magnetic Blender.


Industry views

Healthy living and convenience arehigh on the agenda for consumers,while the kitchen has become a placeto show off culinary skills (as well asculinary shortcuts) and interiorfashions. PE asked suppliers for theirviews on what they believe is driving the market for SDAs.

Bright sparks

Inset: Blend and gowith the Vitamix S30Compact Blender.

15-17-19 Industry_PROGRESSIVE ELECTRICAL 21/05/2015 15:00 Page 2

For further details, please contact Nespresso on 0800 442 442


From catwalk to kitchen

James Rourke, business development director,Kalorik UK reports:“Fashion, form and function is what is driving the SDAmarket right now. We’ve seen the surge in viewingfigures for programmes such as the Great BritishBake Off which continue to grow, and approachablepub-style chefs like Tom Kerridge have widened thehome cooking demographic considerably.

As a result, kitchens have become not only veryinclusive but also very cool - It has become the socialhub of the home. This is having a huge effect on thesmall appliances that consumers are purchasing, andthere is now as much emphasis on the cosmetics ofthe product as there is on its practicality. Tea andtoast is a thing of the past – now it’s Giant SlotToasters for thick-cut artisan breads and kettles withdual temperatures for your choice of green,traditional breakfast, or fusion teas.

Experimental colour palettes are also proving to beincreasingly influential for 2015/2016 - the connectedconsumer is constantly switched on, and as a resultwe’re seeing a globalisation of colour that is bringingtrends directly from the catwalks and into ourkitchens. Of course, not every trend that hits the highstreet will translate to small appliances, but big storiesin small appliances over the next 18 months will bepantone-driven brights, such as Coral and Aqua,combined in palettes with vintage highlights, andwe’re still seeing heritage designs more traditionallyassociated with the home such as classic polka dotscontinuing to play a vital role in the kitchen. Coppertones are also looking to be something of interest forthe coming season.

What we know is that the SDA is rapidly becomingan extension of interior design. It’s a very excitingtime to be a part of this industry, and we must beready to react to the very latest trends in order tostay relevant.” 17

PROGRESSIVE ELECTRICALS

Industry views

Left: The new PatissierMultifunction from Magimix(exclusive to John Lewis untilAutumn). Themachine will bedemonstratedat ExclusivelyElectrical.

Inset: Polka dots – a fashionclassic. Kettle and toasterpictured are from KitchenOrginals by Kalorik. Thetoaster accommodates thetrend for chunky slices offreshly cut artisan bread.

Bake it away

Jonathan Burrage, managing director, Magimix states:“We’ve seen a dramatic increase in everything to do with baking in thelast three years (no doubt driven by GBBO and other cookingprogrammes). We have also seen market polarisation between theaffluent and those who don’t have so much disposable cash but wantto feel part of the baking movement.

However, our research on how people bake at home shows that thereis a strong romantic notion of baking that doesn’t necessarilycorrespond to the reality of our busy lifestyles. Moreover, the nextgeneration that is coming through is more impatient, and not preparedto wait long for results. For example, when cooking with parents orgrandparents, today’s children will put ingredients in the mixer andthen return to their iPads!

Magimix launches its Patissier Multifunction at Exclusively Electrical,addressing the home baking market with a multi-functional machinethat saves time (and space – as the UK has the smallest kitchens inEurope). The Patissier Multifunction takes less than 60 seconds to mixand knead dough, for example; can make two supermarket size loavesin one go, and make up to a 12-egg meringue mix. It comes with all thefood processor bowls and discs, so that you can grate carrots in themachine for a carrot cake, and mix icing in the mini bowl. As the

kitchen is now the hub of the home, the Patissier Multifunctionalso has the QuietMark accreditationthanks to its ultraquiet 1500-wattmotor.

This sort ofmachine needseducation in stores, with livedemonstrations andso all stockists musthave a bricks andmortar presence.”


JURA Products Ltd, Vivary Mill, Vivary Way, Colne, Lancashire, BB8 9NW. t: 01282 868266 f: 01282 863411 e: [email protected] w: uk.jura.com

The Z6 moves into completely new territory, taking the automatic speciality coffee machine to the next level.

The revolutionary and world first Pulse Extraction Process (P.E.P.©) optimises extraction time to guarantee professional quality, barista-style coffee. This state-of-the-art generation of coffee machines is an impressive showcase of Swiss innovation, achieving a brand new standard of quality across the whole spectrum of speciality coffees from the short fiery ristretto, to the popular mellow flat white. For the first time, it even features automatic filter detection technology.

The new JURA Z6 – a feast for all the senses.

A world first soon to be unveiled.See us at:

EXCLUSIVELY

ELECTRICAL 2015

Stand No. EE6

Caffeo Varianza and

Aroma EleganceMelitta is setting standards for the preparation of coffee with its filter coffee makers and Bean to Cup machines.

• Elegant appearance and practical handling

• High level ease of use

• Full coffee aroma – cup for cup

Our products will delight coffee lovers in every aspect.

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One pot wonders

Research in to the cooking habits of 4,000 UKconsumers have found that the average time spentpreparing meals hasreduced from one hour in1980 to just 34 minutesnow, according toKenwood. Thischanging dynamic hasinfluenced the launch of thebrand’s new kCook this summer.Neal Jones, UK and Irelandcountry manager explains: “ThekCook, an innovative cookingfood processor that cookswhole meals in one pot, hascome from our researchfindings for the need forproducts that make feeding afamily with healthy,homemade food quicker andeasier. Kenwood was an earlypioneer in this productcategory with the Cooking Chef back in 2009 andKCook is a great addition to our range of tabletopcooking products.”

Addressing the demand for easy meal making forbusy people who want nutritional, home-cookedmeals, the kCook has three pre-set programmes (OnePot for risottos, chilli con carne, curry and ratatouille,Sauce/Soup and Steam for chicken, fish, hard andsoft vegetables), cooks using the required function

and temperature and then switches off when done,reports Neal. However, there is also a “manual modeallowing the speed and temperatures to be changed,so when confidence increases, recipes can be

adapted to personal taste.”* Multi-cooker specialist,Redmond showcases its widerange of machines atExclusively Electrical, and

Severin launches its James 11-in-1multi-cooker, to be demonstrated byMalcolm Harradine during the show(see page 9). Meanwhile, Tefal launchesits clever Cook4me multi-cooker at the

show – “a personal assistant in thekitchen, with 50 pre-programmedrecipes,” and “perfect for those wholive a busy lifestyle,” as it can beprogrammed up to 15 hours inadvance and keeps food warm for upto 90 minutes after cooking, explainsGroupe SEB’s Dominic Pytel. * GfK’S Anthony Williams (who will

speak at Exclusively Electrical andExclusively Housewares) describes the emerging UKmarket for multi-cookers as “one to watch,” statingthat: “Since 2010, this segment has soared by 629%to a respectable £5m in value.” (See also GfK’s HelenWarner’s insights on pages 21-22).


Industry views

What’s for tea?

The “surge in the trend of afternoon teas“ hasbeen the inspiration for a new range ofteatime-related electrical gadgets, to berevealed by Gourmet Gadgetry at ExclusivelyHousewares (running alongside ExclusivelyElectrical). Lisa Scott, md of GourmetGadgetry describes its Vintage Tea Partyrange as “a completely new concept to themarket,” in that it will open “an avenue forconsumers to express their creative flair andadd new innovations to the decadent Britishtradition.” She reflects: “Afternoon tea hasbeen popular within fashionable society sincethe 1800’s,” adding, “There is no question that this is a culinary vogue that will continueto be in style.”

Left: Prepares andcooks: the newKenwood kCook.

Left: One ofGourmet Gadgetry’scurrent Retro Diner range.

Above: Some of Redmond’s multi-cookers on show.


Bamix of Switzerland, hand held food processor, are showcasing at Exclusively Electrical. Available in a range of models and colours to suit the modern kitchen. Loved by professional chefs and home cooks alike these compact top quality machines can whisk, beat, chop, grind, process and crush a whole range of food stuffs. The secret is in the speed. Recent TV activity and use by celebrity chefs has made Bamix a must have item.

Proven Products LtdSee us at

Exclusively Electrical

on stand EE80

T: 0115 9339012

www.bamix.com



Brands have become increasingly important for consumers, and hot productsinclude blenders or liquidisers for nutritious smoothies, as well as electricalcooking pots that appeal to busy households. GfK’s Helen Warner, marketexpert for domestic appliances, provides her insights into the market for small kitchen appliances.

Mixing it up

Top: GfK’s Helen Warner.Right: Picture for illustrativepurposes only –supplied by Tefal(of its new WhiteCollection range offood preparationproducts includingblenders and soup maker).

The total Small Kitchen Appliances (SKA)market remained resilient during therecession enjoying 10 consistent years of

value growth, rising to £799m in the 12months toMarch 2015. During the deepest part of therecession in 2008 and 2009, when consumers werelargely concerned about disposable income andconsumer confidence was low, shoppers shiftedtowards own label products particularly within thecommoditised markets of kettles and toasters, asthey tended to be more affordable.

In 2010 consumer choice moved towardsbranded products, sales of own label were flatcompared to 2009, while branded products grewby 2% in volume and 11% in value as austerity hit,bringing with it a willingness to spend more forbetter perceived quality. It is this trend that hascontinued into 2015 with own label declining by 1%in value and 6% in volume in the 12 months toMarch 2015, while named brands grew by 11% invalue and 12% in volume.

Food preparation is one of the best performingsectors in the SKA market, accounting for almost

£200m. It is hugely diverse with segments such ashand mixers commanding an average price tag of just £15 in the last 12 months, compared tokitchen machines where consumers will spend anaverage of £194.

Kitchen machines have shown the most consistentperformance enjoying 10 years of double digitvolume growth, including a 12% rise in the mostrecent 12 months. The category is not immune toprice erosion; it has also seen a decline of £23 in theaverage price, pushing value growth down to just0.1%. The liquidiser segment has become the starperformer within food preparation this year, relishing a huge 83% volume and 98% value growthrising to £86m.

Liquidisers represent a wide-ranging segment,firstly the cooking function models which can beused for making soup grew at 58% in value andaccount for 10% of the total liquidizer market. Thenon-cooking segment can then be split into modelswith and without a take away cup: the traditionalblenders that do not come with a take away cupaccount for just over a third and grew by just 1%

Gfk Market Insight

Helen Warner

Gfk 2pgs_PROGRESSIVE ELECTRICAL 21/05/2015 19:12 Page 2


Gfk Market Insight

Top: Picture for illustrativepurposes only – suppliedby Swan of its Rouge Slow Cooker.

Right: Picture forillustrative purposes only – supplied by Gtech of its AirRam vacuumcleaner.

blenders that do not come with atake away cup account for just overa third and grew by just 1% year on year, while models with acup have grown by a huge 445%accounting for 56% of totalliquidisers. This type of productsare marketed as perfect for creating smoothies and nutritionaldrinks with the added convenienceof putting a lid on and taking it with you.

Driven by growing mediaattention Britain’s increasingwillingness to recreate restaurantstyle food and cook from scratch at home,combined with a lack of spare time has contributedto the shift towards electrical cooking pots, a marketnow worth £27m. Slow cookers, which account for80% of this market, grew by 4% in value over the lastyear, but growth was overshadowed by theperformance of the multi-cooker segment whichsaw a 67% increase in value. Many of these productshave the capability to slow cook as well as having a

range of additional functions,including rice cooking, steaming,frying and pressure cooking just to name a few, so it is no surprise that thissegment appeals to more consumers.

If new innovativeproducts continueto enter themarket we canexpect growthto continue in

2015, especially if theseproducts have addedconvenience and multi-functional use as has often been the key driverover the past few years.

Making light work of cleaningIn GfK's most recent consumer durables report (based on March'ssales), small domestic appliances enjoyed 8% growth compared toMarch 2014. A key driver is vacuum cleaners, which were up 11% invalue and 3% in volume, compared to the same 12-month period lastyear. GfK domestic appliance specialist, Richard Allen explains: “Thissizeable increase in sales has been predominantly down to thecontinued trend towards cordless cleaners, which have grown 56% invalue over this period. The convenient and lightweight nature of theseproducts is making them increasingly popular with consumers. While

the corded sector still accounts for over threequarters of the market value, the uplift hasbeen softer with a 2% rise on the year.Food preparation appliances were also a top

performer in the recent report and are up 21%on the year in value, and up 15% in volume.

About GfKGfK is one of the world’s largest researchcompanies, with around 13,000 expertsworking to discover new insights into the waypeople live, think and shop, in over 100 markets, every day.GfK is constantly innovating and using the latesttechnologies and the smartest methodologies to give itsclients the clearest understanding of the most importantpeople in the world: their customers. In 2012, GfK’s salesamounted to €1.51 billion.To find out more, visit www.gfk.com/uk or follow GfK onTwitter: https://twitter.com/GfK_enAll data relates to the MAT to March 2015 unless otherwise stated. Small KitchenAppliances include: Bread makers, can openers, deep fryers, electric knives, electricalcooking pots, food steamers, food preparation, fun cooking, hot beverage makers, icecream makers, juicers, kettles, kitchen scales, mini ovens, rice cookers,sandwich/waffle/grills and toasters.

Gfk 2pgs_PROGRESSIVE ELECTRICAL 21/05/2015 15:06 Page 4

Pictured is the iRobot® Roomba 880, the ultimate highperformance robot vacuum cleaner with excellentenvironmental features – including rechargeable battery,maximum cleaning performance through its revolutionaryAeroForce Performance Cleaning System (rather than ahigh wattage appliance using more energy) and ‘whispersilent’ (so no noise pollution!) The AeroForce PerformanceCleaning System uses an ideal balance of vacuum suctionand debris extraction – proven to remove up to 50% moredirt, dust, hair and debris from all floor types with lessmaintenance hassle.wittTel: 01483 516633E-mail: [email protected]: www.witt-ltd.comStand 44

There’s a new brand in small electricals – BrabantiaAppliances. Combining the timeless style and qualityof leading housewares brand Brabantia with electricalexpertise, the initial Brabantia Appliances rangeincludes a contemporary kettle and toaster collection(different colours and styles), a professional-styleblender featuring leading technology and irons tocomplement Brabantia’s existing Laundry range.Brabantia AppliancesTel: +44 7432 294 077Web: www.brabantia.com/ukStand 26

UP Global Sourcing isrecognised for its ability todesign, source, develop andsupply branded products tomajor retailers worldwide.Amongst exciting launchesfrom Salter, and Giles &Posner, will be a sneak peak ofBeldray’s new 18.5 V LithiumVacuum Cleaner – amultifunctional vacuum thatcan be used handheld andupright. With a whole host offeatures that will ease thepressures of modern day life,you won’t want to miss out!UP Global SourcingTel: 0161 627 1400E-mail: [email protected]: www.upgs.comStand 46

Vitamix, a world leader inprofessional-grade blendingequipment, will introduce its S30model at Exclusively Electrical. Thenewest model to its range of high-performance blenders, the S30 isa versatile, portable machine thatredefines the personal blender. Itcombines Vitamix’s trusted performancelevels and durability with a sleek,compact design that allows users toeasily create smaller batches andindividual servings. Available in a rangeof colours including: Black, White,Brushed Stainless, Red, Cream,Daybreak Blue, Cranberry and SourApple Green.VitamixWeb: www.vitamix.co.ukStand 08

Pictured is the Morphy Richards Easy Blend –a stylish and functional appliance that will bethe focus of an upcoming TV campaign. Idealfor the summer months when smoothies,shakes and cocktails are high on the agenda, thispowerful 300W blender with stainless steel bladesblends fresh or frozen fruit, to a smooth consistency.Two speeds and a pulse setting to help you make your drinkexactly how you want them and a micro mesh filter andremovable beaker means you can prepare smooth juices toenjoy at home and on the move. RKWTel: 0844 826 9361Web www.rkwltd.com Stand 24

Pictured is The Original Rollie by Kalorik - VerticalCooking Grill for quick, fuss free breakfasts,snacks and puddings. Perfect for makingcanapés, omelettes, even tortillas and tasty treats- just pop the ingredients inside the vertical non–stick cooking chamber, and when cooked, simplylift out and slice up ready for the party platter orplate. Try smoked salmon pinwheels, egg andbacon bites, mini tortilla wraps or even babyDanish pastries for a dessert in minutes. Alsoincluded is the Rollie Cookery Guide with over 20recipes to get you started. Includes 10 woodenskewers, packing tool and cleaning brush.KalorikTel: 01625531820E-mail: [email protected] 76

IBC PE_rev_PROGRESSIVE ELECTRICAL 22/05/2015 11:24 Page 1

Roomba 880 awards

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Roomba vacuums dirt, dust and pet hair from all types of fl oors for you, cleaning around, behind and under your furniture.

The new Roomba® 800 Series, powered by revolutionary AeroForce™ Technology, replaces conventional vacuum brushes with a powerful brushless system to give you greater cleaning performance.

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OBC_Prog Electric 2015 18/05/2015 17:19 Page 1

progressive housewares electrical supplement may june 2015

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