progress report - wwf.nlassets.wnf.nl/downloads/progress_report_2011.pdf · wwf has identified 100...

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2011EN

PROGRESS REPORT

ResultsWhat has WoRking With the pRivate sectoR deliveRed foR natuRe

MaRket shaRe of ceRtification sYsteMsWWF Netherlands encourages the use of certification systems for several key commodities including wood, paper/pulp, seafood, palm oil and soy. We focus on these because of the role played by the Netherlands in global trade of these commodities, as well as to provide an example for others. The market share of a certification system is an indicator for the extent to which that market has become sustainable.

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Net

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*figures end 2011

Sources: FSC Netherlands, MSC Netherlands, Netherlands Taskforce

Sustainable Palm Oil, RTRS, LEI.

Only if we transform markets for commodities, water and energy and our demands for them, will the Earth be able to continue providing us with such natural resources in the long term.

WWF’s aim is to help bring change to the world’s markets in four main ways: through a sector approach, one-on-one agreements with companies, sustainable financing, and by influencing policy.

In this progress report you can read which results are delivered for nature by working with business. 12%

30%

16%

40%

status 2007

status 2007

target 2013

target 2013

fsc® - wood & paper

FSC Netherlands has 318 members*

100%

21%

status 2011

target 2015

Rspo – palm oil

59 Dutch companies are members of the Round Table for Sustainable Palm Oil.*

100%

5%

status 2011

target 2015

RtRs - soy

24 Dutch companies are members of the RTRS. *The first certified soy was bought in 2011 by a group of companies based in the Netherlands.

100%

10%

status 2011

target 2015

Msc - fish

There are 1261 MSC products on sale in NL*

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wood paper

BilateRal coopeRationWWF enters into one-on-one partnerships with companies that due to their sheer size are able to bring about change in commodity markets and energy-intensive sectors.

Market transformation partnerships Analysis by WWF shows that by working with the companies that have the

great est impact on commodity markets it is possible to transform up to

50 percent of production. WWF has identified 100 such companies that we aim

to engage to increase the sustainability of 15 key commodity markets. At the

end of 2011, WWF had made formal agreements with 29 of the 100 identified

companies. In 2011, WWF Netherlands signed a new 4 year agreement with the

Rabobank, extended its agreement with Albert Heijn (Ahold) and undertook

outreach activities with Kimberly-Clark and IKEA.

climate saversClimate Savers are companies that help accelerate the transition to a low carbon

economy, in line with the WWF Energy Report. Within the WWF Climate Savers

programme, targets are agreed for CO2 reduction, sector leadership and inno-

vation. In 2011 KPN was the second Dutch company to become a Climate Saver

(Eneco was the first in 2010) and in doing so raised the worldwide total to 27

companies. Climate Saver companies cut their carbon dioxide emissions by more

than 100 million tonnes over the period 1999 to 2011. This figure is equivalent to

double the annual emissions of Switzerland.

incoMe WWF Netherlands’ strategic partners also provide financial support for our nature conservation programmes. In 2011 income from company partnerships represented 4% of WWF Netherlands’ total income.

€ 2,461,0004%

€ 59,955,00096%

Partnership income

Other income

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WWF Netherlands agrees specific goals in key result areas with each partner company. This table provides a summary of the progress and results achieved by each partnership in 2011.

pRogRess RepoRt WWf netheRlands’ paRtneRships

KEYresult area

ahead of target

on track

off track

The size of each segment reflects the relative importance of each result area within the partnership.

albert heijn more sustainable seafood (www.wnf.nl/albertheijn)

Results 2011• Albert Heijn and WWF Netherlands extended their

coop eration on seafood and agreed that by 2015 Albert Heijn would only use sustainable seafood (MSC and ASC certified) in its private label products.

• Albert Heijn and WWF Netherlands worked together to increase public interest in nature through the “Super Animals” campaign.

15%

10%

45%

30%

1 Expand the range of private label sustainable seafood products

2 Fisheries / aquaculture improve-ment projects

3 Awareness and activation

eneco climate saver: sustainable energy (www.wnf.nl/eneco)

Results 2011• As part of their Climate Saver commitment Eneco decided

to supply only green power to retail customers from January 2011.

• Joint awareness campaign for Borneo conservation• WWF Netherlands launched the 2012 report ‘Clean

Economy, Living Planet’ and organised a national cleantech symposium with Eneco support.

1 Renewable energy supply2 CO2 reduction3 City of the Future4 Encouraging Dutch cleantech

sector

1. FSC wood, paper & pulp2. CO2 reduction3. Responsible cotton / BCI4. Awareness and activation

klm ah ikea

co2

biobrandstof

natuurbescherming

catering

kimberly clark

co2

biobrandstof

natuurbescherming

catering

FSC

CO2 reductie

BCI (better cotton initiative)

awareness

KPN

energiereductie

energie e�ecienter tov 2009


100% groene stroom

3% absolute energiebesparing wagenpark

nieuwe werken (tijd & plaats onafhankelijk)

sustainable �sh assortment

market transformation

consumer activation

rabobank

sustainable supply of corporate brand seafood products 2015

transform seafood markets towards sustainability

raise awareness target group

ENECO

verduurzaming nederland

NNB

NNB

CO2 reductie

NNB

stad van de toekomst

mondiale clean tech positie nl

klm ah ikea

co2

biobrandstof

natuurbescherming

catering

kimberly clark

co2

biobrandstof

natuurbescherming

catering

FSC

CO2 reductie


awareness

KPN

energiereductie



100% groene stroom





consumer activation

rabobank




ENECO


NNB

NNB

CO2 reductie

NNB



klm ah ikea

co2

biobrandstof

natuurbescherming

catering

kimberly clark

co2

biobrandstof

natuurbescherming

catering

FSC

CO2 reductie


awareness

KPN

energiereductie



100% groene stroom





consumer activation

rabobank




ENECO


NNB

NNB

CO2 reductie

NNB



2

2

2

3

3

3

4

4

1

1

1

4

ikea responsible use of commodities and energy (www.wnf.nl/ikea)

Results 2011• Of the timber purchased by IKEA worldwide, 23% is now

FSC-certified• Attention was focused on energy saving through shop floor

campaigns for LED lighting and BESTA products; for every product sold an amount was donated to the WWF Altai Sayan forest project.

• As a special Christmas gift, IKEA offered its Dutch employees WWF membership; the result: 2837 new supporters.

klM more sustainable aviation (www.wnf.nl/klm)

Results 2011• WWF Netherlands’ partnership with KLM was extended

for a further 4 years. The focus of the new phase is on CO2 (fuel) efficiency and investment in innovation in sustainable biofuels.

• KLM organised a stakeholder dialogue on sustainable aviation with the support of WWF.

• KLM was the first airline in the world to make commercial flights using sustainable biofuel.

15%

10%

45%

30%

kpn climate saver: energy efficiency and green power (www.wnf.nl/kpn)

Results 2011• KPN became the second Dutch Climate Saver• KPN introduced the ‘New Way of Working’ among 11,500 of

its 20,000 employees. It is estimated that this resulted in 95 million fewer road kilometres each year between work and home through tele- and videoconferencing. This equates to avoiding 16 kilotonnes of CO2 emissions.

15%

10%

45%

30%

kimberly-clark responsible use of paper and pulp (www.wnf.nl/kimberlyclark)

Results 2011• In 2011, one year ahead of target, all Page and Kleenex

products on the Dutch market were FSC-certified. • Page Green & Soft products were assessed in the WWF

Check Your Paper database and achieved an excellent score of 95%.

• In a joint Page Green & Soft campaign, consumers were informed about deforestation and the importance of FSC- certification.

15%

10%

45%

30%

Rabobank more sustainable food and agriculture supply chains (www.wnf.nl/rabobank)

Results 2011• WWF Netherlands and Rabobank signed a four-year

international cooperation agreement.• Three potential catalyst projects were initiated.

15%

10%

45%

30%

1 CO2 and fuel efficiency 2 Sustainable biofuels3 Sustainable catering

1 FSC-certified paper & pulp - international


1 Best practices in agriculture and food supply chains - international

2 Best practices in agriculture and food supply chains - national


klm ah ikea

co2

biobrandstof

natuurbescherming

catering

kimberly clark

co2

biobrandstof

natuurbescherming

catering

FSC

CO2 reductie


awareness

KPN

energiereductie



100% groene stroom





consumer activation

rabobank




ENECO


NNB

NNB

CO2 reductie

NNB



klm ah ikea

co2

biobrandstof

natuurbescherming

catering

kimberly clark

co2

biobrandstof

natuurbescherming

catering

FSC

CO2 reductie


awareness

KPN

energiereductie



100% groene stroom





consumer activation

rabobank




ENECO


NNB

NNB

CO2 reductie

NNB



klm ah ikea

co2

biobrandstof

natuurbescherming

catering

kimberly clark

co2

biobrandstof

natuurbescherming

catering

FSC

CO2 reductie


awareness

KPN

energiereductie



100% groene stroom





consumer activation

rabobank




ENECO


NNB

NNB

CO2 reductie

NNB



klm ah ikea

co2

biobrandstof

natuurbescherming

catering

kimberly clark

co2

biobrandstof

natuurbescherming

catering

FSC

CO2 reductie


awareness

KPN

energiereductie



100% groene stroom





consumer activation

rabobank




ENECO


NNB

NNB

CO2 reductie

NNB



2

2

2

2

3

3

3

4

1

1

1

1

1 Energy efficiency in own opera tions

2 Green power3 Energy efficient

consumer products4 Facilitating CO2

reduction of clients

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the return of tv animal quiz ‘Waku Waku’In 2011 Eneco and WWF Netherlands organised a campaign for Borneo. Together, we

highlighted the importance of forests and the work of WWF in Borneo. Members of the

public were able to take part in the Waku Waku quiz which was revived specially for this

campaign. Two winners and their partners went on an expedition to Borneo to experience

the local situation and see what WWF is doing to preserve the rainforests of Borneo. News

about the expedition was widely covered by the media, including several daily national

newspapers, a mini documentary on National Geographic TV, and expedition reports in

Panda magazine, Quest and National Geographic Magazine.

consuMeR caMpaignsTogether with its strategic company partners, WWF Netherlands organises campaigns that aim to increase consumer awareness of sustainability issues and encourage them to take action.

double natureIn 2011 WWF Netherlands organised the ‘Double Nature’ campaign with

its partners aimed at fundraising for 3 key nature conservation goals: more

protected areas in the Arctic, more hectares of FSC-certified forest in Borneo,

and a larger population of black rhinos in South Africa. The campaign called

on the public to donate 1 euro (or more) by sending an SMS. The amount

donated was then doubled by KLM, Eneco or Rabobank.

super animals!In 2011 Albert Heijn launched the Super Animals campaign with WWF

Netherlands. Our goal was to use a fun approach to teach the Dutch consum-

ers about animals and to stimulate their interest in nature. In total 92 million

sets of cards were handed out to an estimated 1.5 million collectors. In store,

shoppers were also treated to surprising and interesting animal facts. In

response to the online quiz Which Super Animal are you? almost 3 million

messages were sent. According to a survey both young and old took part in

the quiz which was a remarkable achievement for a campaign of this kind.

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puBlications

february 2011- the energy ReportThis report was published jointly by WWF

and Ecofys. It investigates whether it is

possible to supply the world using only

renewable energy by 2050. The result

is the most ambitious, science-based

scenario of global energy demand and

supply to date. The report identifies 10

recommendations necessary to achieve a

100% renewable energy supply which is

key in tackling dangerous climate change.

May 2011 – clean economy living planet 2011On behalf of WWF Netherlands, Roland

Berger Strategy Consultants updated

their international ranking of cleantech

industries worldwide and analysed the

opportunities available to the Dutch indus-

try. In the first edition in 2009, countries

were ranked according to their cleantech

turnover. The 2011 report discusses the

development of the worldwide cleantech

market and highlights the reasons behind

changes in the country rankings.

october 2011 - the palm oil Buyers’ scorecard 2011The second edition of the Palm Oil Buyers’

Scorecard compares the ambitions of

132 companies from Europe, Australia

and Japan on sustainable palm oil. A

distinction was made between food

manufacturers, supermarkets and

other retailers. The study examines the

sustainable palm oil buying policies and

practices of these companies. The score-

card also considers whether companies

provide full transparency on the total

volume of palm oil they use, and whether

they actually use sustainable palm oil in

their products.

WWF undertakes various research into sustainability issues. Below are several recent publications.

for more information on WWf netherlands’ cooperation with business, go to: www.wnf.nl/bedrijven

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Our missionThe mission of the World Wide Fund for Nature is to build towards a future inwhich people live in harmony with nature.

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