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TRANSCRIPT
Programme Handbook
BA (Hons) Graphic Design and Visual
Communication
2015-16
2
CONTENTS
Welcome ............................................................................................................................................................................................. 4
General Information about your programme ..................................................................................................................................... 4
Qualifications Credit Framework ........................................................................................................................................................ 5
Programme Overview ......................................................................................................................................................................... 6
Programme Aims and objectives ........................................................................................................................................................ 7
Programme Learning Outcomes ......................................................................................................................................................... 7
Programme Structure ......................................................................................................................................................................... 8
Assessment Overview ....................................................................................................................................................................... 10
Where will I study? ........................................................................................................................................................................... 11
Getting Started.................................................................................................................................................................................. 12
Teaching, Learning And Assessment ................................................................................................................................................. 13
Partners for Success .......................................................................................................................................................................... 21
iKnow team ................................................................................................................................................................................... 22
Student Support and Wellbeing Team ......................................................................................................................................... 25
Learning Resource Centre Teams ................................................................................................................................................. 28
Student Union............................................................................................................................................................................... 30
Being a Partner in Your Own Success ........................................................................................................................................... 31
The Student Charter .......................................................................................................................................................................... 32
Absence Reporting ............................................................................................................................................................................ 32
Safeguarding ..................................................................................................................................................................................... 33
Student Identity Card ........................................................................................................................................................................ 33
Food On Campus ............................................................................................................................................................................... 33
Sports Facilities and College Teams .................................................................................................................................................. 34
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Enrichment ........................................................................................................................................................................................ 34
Getting Involved in the Quality of Your Programme ........................................................................................................................ 34
Academic Appeals ............................................................................................................................................................................. 35
Graduation ........................................................................................................................................................................................ 36
Module Outlines ............................................................................................................................................................................... 37
Year 1 (LEVEL 4) ............................................................................................................................................................................ 37
CS401 Thinking and Making ..................................................................................................................................................... 37
GD402 Exploring Advertising and Branding Technology .......................................................................................................... 38
GD403 Narrative Image Making for Graphic Design ................................................................................................................ 39
GD404 Experimental Journeys withing Traditional Design ...................................................................................................... 40
GD405 Digital Design: Creaitve Suite and Animation ............................................................................................................... 41
GD406 Exploratory Approaches to Graphic Design and Visual Communication...................................................................... 42
Year 2 (LEVEL 5) ............................................................................................................................................................................ 43
CS501 Research into Practice ................................................................................................................................................... 43
GD502 Entrepreneurial Practice and Self-Promotion .............................................................................................................. 43
GD503 Conceptualising in Graphic Design ............................................................................................................................... 45
GD504 Advanced Development and Realisation for Graphic Design ....................................................................................... 45
GD505 Self-Initiated Pathways for Graphic Design .................................................................................................................. 46
GD506 Creative Perspectives and Interactive Media ............................................................................................................... 47
Year 3 (LEVEL 6) ............................................................................................................................................................................ 48
CS601 Independent Research Project ...................................................................................................................................... 48
GD602 Professional Pathway ................................................................................................................................................... 48
GD603 Professional Pathway Synthesis ................................................................................................................................... 49
GD604 Entrepreneurial EfFectiveness, Exhibition Space and Portfolio ................................................................................... 50
GD605 Transitional Design ....................................................................................................................................................... 51
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WELCOME
Welcome to Blackpool and The Fylde College and to the BA Honours Degree in Graphic Design and Visual Communication
This Programme Handbook aims to provide you with the key information you will need to settle into and get the most out of
your programme of study here at the College leading to successful completion of your degree. It will provide you with an
overview of the programme content, how individual modules are organised and delivered, how and when you will be assessed
and how overall grades final results are determined. In addition there is information on the help and general support available
to you as well as making it clear what you need to do if you should encounter any specific difficulties in progressing as planned
on the programme. There is also further information available in the College Student Handbook which includes guidance on
term times, Travel to College, Attendance Expectations, College Facilities, Student Services, and Student Representation
amongst other useful information.
It is strongly recommended that you keep both this Programme Handbook and the College Student Handbook readily to hand if
you are to get the most out of the time you will have invested in participating in your valuable and hopefully enjoyable learning
experience.
We appreciate that as students in order for materials to be fully accessible you may have a preference for a specific font size or
colour of text/paper. To ensure that your needs are considered this handbook is available electronically.
GENERAL INFORMATION ABOUT YOUR PROGRAMME
Name of awarding body/institution Lancaster University
Teaching institution Blackpool and The Fylde College
Details of Professional/Statutory body accreditation n/a
Name of the final award BA (Hons) Graphic Design & Visual Communication
Programme title BA (Hons) Graphic Design & Visual Communication
UCAS code W211
Relevant QAA Subject Benchmark Statement Group(s) Art and Design
Mode of Study (FT/PT/Both) Full-Time
Language of Study English
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Academic Regulations Lancaster University
QUALIFICATIONS CREDIT FRAMEWORK
All awards and programmes offered by the College and validated and awarded by Lancaster University are aligned with the
Framework for Higher Education Qualifications in England, Wales and Northern Ireland published by the QAA as well as the
National Credit Framework, as which aligns UK qualifications with European qualifications. The table below shows the structure
of this framework where there are eight designated levels ranging from Entry Level which normally takes place at primary
school; levels 1 and 2 which normally occur at secondary school; level 3 which is equivalent to a 6th form education. Levels 4, 5,
6 and 7 are regarded as higher education and usually take place at colleges and universities.
In addition to the academic content each qualification is measured in terms of credits which reflect the amount of time spent in
learning at that level. Each credit represents 10 hours of learning time.
The BA (Hons) Graphic Design and Visual Communication is designated as equivalent to 120 Credits at Level 4; plus120 Credits at
Level 5 plus 120 Credits at Level 6. The table below illustrates where it sits on the Qualifications and Credit Framework. For this
programme the overall suggested learning time for this qualification is 3,600 hours over three academic years.
LEVEL
8 Doctorate PhD
7 Master’s Degree (MA; MSc; MPhil)
6
University Degree (BA; BSc; BEng)
Hons, Top-Up Degree (BA; BSc; BEng)
5
Foundation Degree (FdA; FdSc)
HND
4 HNC
3 A-Level A2 L3 Extended Diploma
(National Diploma)
L3 Diploma
(National Certificate) AS
2 GCSE
(Grades A-C)
L2 Diploma
(First Diploma)
1 GCSE L1 Diploma
6
(Grades D-G) (Foundation)
Entry Key Stage 3 E3 Diploma
(Foundation)
PROGRAMME OVERVIEW
Blackpool and the Fylde College remains committed to providing a highly responsive curriculum that is employment and future-focused and will enable students to develop the essential knowledge and skills that will prepare them for future success in work and life. The School of Creative Arts at Blackpool and the Fylde University Centre is a place where creative individuals are able to collaborate with each other supported from a range of industry backgrounds including. The curriculum and student experience is enriched by designers, artists, performers, photographers, musicians and media specialists, who provide an innovative and collaborative approach to the holistic, creative process. Building on a long tradition of design education at Blackpool School of Art, the BA (Hons) Graphic Design and Visual Communication programme is one of the most successful courses in the North West. It is a relevant and thriving vocational course and is structured to respond to the ever-changing demands of the creative industries. Graphic Design is constantly diversifying due to the impact of newer technologies and interactive and social media. You will have the opportunity to develop specific traditional craft based skills and will be encouraged to explore these newly acquired skills within a broad range of new and emerging technologies and media. In the ‘real world’ new ideas are at a premium, they are the life blood of great design, which is why we place experimentation and investigation at the heart of the curriculum and why you will be challenged to push the boundaries of design and investigate the unproven and untried. The programme is influenced by strong industry links and these live and active links will give you the chance to work alongside some of the most influential designers and creative thinkers in the country, developing a range of disciplines and expertise in areas such as branding, packaging design, editorial, interactive design, advertising design, information design, digital and moving image. You will undertake a work placement during Level 5 and to date, previous students have undertaken work placements in New York, Amsterdam, Milan, South Africa, London, Manchester, Edinburgh, Glasgow and Leeds. Students have learned from such creative luminaries as Wally Olins at Wolf Olins, Brian Webb at Webb & Webb Design and Milton Glaser at Milton Glaser Inc. Work placements in Springetts, Smith and Milton, Open Agency, Bisqit, Lush Design, Brand Union, The Chase, the opportunity is there for every student. For some, the work placement can turn into a ‘big break’ and lead directly to future employment. You will also have an opportunity to sign up for inspirational study visits to exhibitions and to explore the fabulously rich artistic heritage in a variety international cities, culminating in a trip to New York in Level 6. Visiting lecturers, guest speakers and former students, many in successful and exciting careers contribute their time and enthusiasm to the course. As well as providing useful early insights into the world of work, you can draw on a rich source of industry experience. One way to measure the success of the course is by the number and quality of national and international awards our students receive each year. We are always well represented in D&AD, Starpacks, Roses Awards, National Calendar Awards, RSA and more. As an arbiter of real talent, awards are fantastic but they are also a useful indication as to the standards expected of students.
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They also reflect the calibre of students everywhere so they can compete successfully in the market place after their final degree show in Manchester and again in London.
PROGRAMME AIMS AND OBJECTIVES
This programme seeks to:
Provide you with the opportunity to work on industry-specific graphic design briefs and live competitions to enable you to develop the critical thinking and ideas-generating skills necessary to succeed in the graphic design industry.
Provide you with a stimulating, challenging and creative environment where you are encouraged to explore traditional and digital techniques in the context of the Graphic Design industry.
Develop your self-promotion and visual communication skills as well as confidence in personal communication, in order to gain employment in the Graphic Design or other creative industries.
Promote a broad base from which you can develop your own visual identity through the development of Graphic Design skills.
Provide you with the digital skills in screen and print based media to provide a framework for the exploration of developing and emerging technologies.
Develop the your entrepreneurial effectiveness, mind set and capabilities in recognising and exploring potential business opportunities, niche markets and employment opportunities within the Graphics Design industry.
For the full aims and objectives, please look at the Programme Specification for the course which is available on the web. These
are quite technical documents that are prepared when a course is validated and include full details of all aspects.
PROGRAMME LEARNING OUTCOMES
Programme Learning Outcomes are a set of statements which indicate what you will be expected to be able to do on successful
completion of your programme. The programme learning outcomes have been developed using QAA subject benchmark
statements for Art and Design
On completing the programme you will be able to:
1. Communicate and present creative ideas and concepts in visual, oral or written forms to a range of audiences.
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2. Manage workloads and meet deadlines through self-management and work within a changing Graphic Design environment.
3. Research major developments using a range of sources in order to create innovative Graphic Design products and
concepts.
4. Manage project briefs from inception and original concept, to fully realised outcomes.
5. Select and use a range of materials, techniques and media to create professional Graphic outcomes.
6. Critically evaluate and analyse own work and the work of others.
7. Generate ideas both independently and through collaboration and develop these creatively through to finished outcomes.
8. Critically discuss the designer’s relationship with markets and audiences to identify professional perspectives that will
influence design outcomes
9. Produce through visualisation and enquiry, products which consider the broader critical and contextual aspects of graphic design
10. Critically compare and evaluate the work of other creative practitioners to inform own graphic outcomes
There are Learning Outcomes for the whole programme, which are then developed into specific Learning Outcomes for each
module. In that way you can be sure that the whole programme is consistent and hangs together. Full details are included in the
Programme Specification. The Learning Outcomes for each module are included here towards the back of the handbook.
PROGRAMME STRUCTURE
Year 1 (Level 4)
Module Title Level Credits
CS401 Thinking and Making 4 20
GD402 Exploring Advertising and Branding Strategy 4 20
GD403 Narrative Image Making for Graphic Design 4 20
GD404 Experimental Journeys within Traditional Design 4 20
GD405 Digital Design: Creative Suite & Animation 4 20
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GD406 Exploratory Approaches to Graphic Design and Visual Communication 4 20
Year 2 (Level 5)
Module Title Level Credits
CS501 Research into Practice 5 20
GD502 Entrepreneurial Practice & Self Promotion 5 20
GD503 Conceptualising for Graphic design 5 20
GD504 Advanced development and Realisation for Graphic Design 5 20
GD505 Self-Initiated Pathways for Graphic Design 5 20
GD506 Creative Perspectives and Interactive Media 5 20
Year 3 (Level 6)
Module Title Level Credits
CS601 Independent Research Project 6 20
GD602 Professional Pathway 6 20
GD603 Professional Pathway Synthesis 6 40
GD604 Entrepreneurial Effectiveness, Exhibition Space & Portfolio 6 20
GD605 Transitional Design 6 20
CS601 Independent Research Project 6 20
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More information relating to the modules delivered on your programme can be found in the Module Outline Section of this handbook.
ASSESSMENT OVERVIEW
Year 1 (Level 4)
Module Title Credits Coursework Practical Exam
LEVEL 4
CS401 Thinking and Making 20 67% 33%
GD402 Exploring Advertising and Branding
Strategy
20 100%
GD403 Narrative Image Making for Graphic
Design
20 100%
GD404 Experimental Journeys within
Traditional Design
20 100%
GD405 Digital Design: Creative Suite &
Animation
20 70% 30%
GD406 Exploratory Approaches to Graphic
Design and Visual Communication
20 100
Year 2 (Level 5)
Module Title Credits Coursework Practical Exam
LEVEL 5
CS501 Research into Practice 20 67% 33%
GD502 Entrepreneurial Practice & Self-Promotion
20 100%
GD503 Conceptualising for Graphic design 20 100%
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GD504 Advanced development and Realisation for Graphic Design
20 100%
GD505 Self-Initiated Pathways for Graphic Design
20 100%
GD506 Creative Perspectives and Interactive Media
20 100%
Year 3 (Level 6)
Module Title Credits Coursework Practical Exam
LEVEL 6
CS601 Independent Research Project 20 100%
GD602 Professional Pathway 20 100%
GD603 Professional Pathway Synthesis 40 100%
GD604 Entrepreneurial Effectiveness, Exhibition
Space & Portfolio 20 100%
GD605 Transitional Design 20 100%
More information relating to aspects of teaching, learning and assessment can be found in the Teaching Learning and
Assessment section of this handbook.
WHERE WILL I STUDY?
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The BA (Hons) Graphic Design and Visual Communication will be delivered at the University Centre. For more information
about our campuses please click here
UNIVERSITY CENTRE
The majority of higher education courses are delivered at our University Centre
in central Blackpool, within easy reach of student accommodation, shops,
restaurants, bars and the promenade. This multi-million pound complex provides
higher education students with a dedicated campus, with the major teaching and
support facilities conveniently converging in an attractive central courtyard. The
open-plan Central Hub houses a refectory, chill-out zones and the central
learning resource centre. A unique and important addition to the Centre is our
Gallery, housing works by both our own students and independent artists.
BISPHAM CAMPUS
Courses in Construction, Computing, Engineering and Automotive are delivered
at our Bispham Campus. Here you can access a central reception, vital student
support functions and a convenient number of retail outlets all within one
attractive Hub development. Bispham Campus has recently been the focus of a
stunning £3.5m upgrade, with the result that it is now dramatically more
energy efficient, along with the multi-million pound development of the
Advanced Technology Centre. The Bispham campus hosts a range of specialist
equipment and facilities tailored towards engineering, science and
construction.
FLEETWOOD NAUTICAL CAMPUS
Fleetwood Nautical Campus is a leading provider training and educational
development for the nautical sector, attracting students from all over the world.
Foundation degrees in Nautical Science and Marine Engineering and HNC/D
programmes are delivered from this campus to cadets employed by a range of
companies such as Carnival Cruises, Princess Cruises and BP. The campus hosts a
range of cutting-edge facilities including a state-of-the-art environmental
survival training tank, a full-mission ship simulator and an engine room simulator
suite.
GETTING STARTED
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At the start of your course, your tutors will guide you through an initial induction which is designed to ease you into university
life and higher level studies. Activities generally focus on helping you to find your feet, make friends and plan your studies. It
can also traditionally be the time when students get to let their hair down and familiarise themselves with both the College and
the local area before getting down to the more serious business of studying.
Our annual Freshers’ Fair is a fun, vibrant event and a great chance to find out more about what’s on offer locally, with
representatives from the B&FC Student Union as well as local attractions, restaurants, health and fitness centres, clubs, bars and
more. Support organisations and charities are also represented, along with B&FC’s own clubs and societies and sports teams.
TEACHING, LEARNING AND ASSESSMENT
INDEPENDENT LEARNING
All higher education programmes are designed so that you are able to progressively develop independent learning skills and
aptitudes. Learning independently is a key skill of all graduates when they enter the work place and one which we aim to
develop further during your time with us.
As you begin your programme you will be more intensively supported to develop the skills of learning and learning how to learn.
As you progress you will be given the opportunity to apply these skills and to manage your own study time and activities with
the goal of becoming a truly independent learner ready to get the most out of graduate employment opportunities.
Your Personal Development planning activities are a key component in developing these independent learning skills and with
support from your tutors, support mentors and peers can help you to organise and structure this aspect of your learning and
development
WORKPLACE LEARNING
Students will be expected to undertake some form of work-based learning as part of their programme of study. This is usually
integrated into the programme in the form of live briefs or freelance work, but could also include placement. This is not
mandatory, but will significantly enhance your skills and employability, so is highly recommended.
The experiential learning model adopted by this programme includes reflection and an evaluation of the workplace learning
experience itself and feedback into the programme of study. The aim of workplace learning is to develop and raise students’
awareness of their skills and needs, and to encourage them to reflect on their experience and enabling them to identify and
focus on what and how they have learned. The ultimate outcome is moving towards becoming a “reflective practitioner”.
For more detailed information, please refer to the Workplace Learning Handbook.
DELIVERY
For the Honours Degree in Graphic Design and Visual Communication, the academic year is divided into 2 semesters of 16
weeks, with the final week typically reserved for examinations where they are included within the programme.
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HOW MUCH WORK SHOULD I DO?
For each module, you will have a number of hours timetabled each week where you will be supported by an academic tutor in
your studies. You are expected to attend all timetabled classes. If you wish to see a member of staff at another time, either
drop in or make an appointment in person, by phone or by e-mail. In addition to your timetabled sessions, you will be expected
to undertake further study independently, outside of the classroom. This may be in the form of reading, research, revision or
completing assignments as directed by your tutor. The amount of time you will need to allocate to your studies outside of the
classroom will vary greatly from person to person, and the chances are that your there will be times within your programme of
study where your workload will be heavier than others. Your tutors will work with you to ensure that you are aware of factors
that may influence your workload, such as assessment deadlines and examinations well in advance, to assist you in your
planning.
HOW WILL I BE ASSESSED?
You will be assessed on the extent to which you have mastered the content of each course or module you take. You will be given
clear information about each assignment, what to include, and how many marks are available for each question or task. Lots of
support will be available both from your tutors and from HELMs to help you understand how to go about each one.
WHAT KINDS OF ASSESSMENT WILL THERE BE?
Some assessments may already be very familiar, such as essays, exams, and reports. However, in higher education there are a
great many varieties of assessment depending on the subject, the level and the type of course. Our higher education courses
often integrate academic and work-based learning so assessment may include aspects of personal reflection, portfolio building
and case studies. Here’s a bit more detail about some of the more common types of assessment:
Essay
An essay is an answer to a question in the form of continuous, connected prose, usually with a word limit. Often these are set by
the tutors but you may also be asked to formulate your own question with the tutor’s help. Essays test your ab ility to organise
your thinking, discuss, evaluate, analyse, summarise and criticise. They also test your skills at making essay plans and reaching a
robust conclusion or decision.
Assignment or brief
An assignment or brief is a learning task that allows you to cover a fixed section of the curriculum predominantly through
independent study. Different methods of presenting the results can be used dependent on the nature of the task - a report (oral
or written), a design solution, a newspaper or magazine article, a video, a poster, a research bid, a book review, a contribution to
a debate, etc.
Group project or assignment
This is where either an assignment or project is undertaken collectively by groups of students working collaboratively, helping to
develop team working skills. In some cases, particularly where the same thing happens in industry, there are particular
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assignments that can by definition only be achieved in a group. The major assessment problem is how to identify each
individual's role and contribution and to reward it fairly. Solutions (none of which is problem free) tend to include combinations
of: an individual component which can be individually assessed, tutor observation, and involving the students in some self
Dissertation
A dissertation is a written presentation of results of an investigation or piece of research, normally taking the form of an
extended essay. Dissertations measure your ability to write-up research findings, and demonstrate good research method skills.
They also measure your ability to review the related literature, and link your findings into this. They test your ability to set out
with a well-defined quest, and bring it to a solid conclusion or verdict. Dissertations are usually part of the assessment at the end
of your studies as they bring together lots of the things you’ve learned.
Exams
Exams can take a variety of different forms, with the most common sort being done under timed and observed conditions to
ensure it is the student's own work. Exams test your ability to think critically, to respond in a structured way to a question and
to plan on the spot as well as your knowledge and understanding of the subject. Some of the most common types of exams are:
'Seen' where the questions to be answered are given at a pre-specified date beforehand. The intention is to reduce the
need for 'question-spotting', to reduce the anxiety and to increase the emphasis on learning
'Open-book', where you will have access to specified texts and/or your notes. the intention is to reduce the emphasis
on memorising facts, to reduce anxiety and allow more demanding questions to be set
'Unseen' where you don’t know what the questions are until you sit the exam. Arguably these make you focus on the
whole syllabus because anything may appear on the paper
Multiple choice exams where you simply select from a bank of potential answers. These also assess your decision
making skills
Logs and Portfolios
These are an increasingly popular kind of assessment, and involve a collection of all sorts of evidence of your work (often
including others’ testimony about your work, and feedback you’ve collected). Portfolios are intended to be a measure of the
work of the ‘whole candidate’, rather than just particular aspects of the candidate’s work. They also measure your ability to
organise a collection of evidence, in a readable, navigable way. Not least, they test your ability to stick to deadlines with a big,
multifaceted job.
Reports
There are many kinds of reports – laboratory ones, field-trip ones, business ones, and so on – each has its own conventions and
preferred formats – your tutors will tell you more. Assessed reports measure your skills at finding out about, and adhering to,
the expected report formats and conventions in your subject discipline. They also measure your ability to put forward an
organised piece of writing, coming to conclusions, making suggestions for further work, and so on. They often test your skills at
interpreting data, making sense of your findings, and so on.
Calculations and problems
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Usually given in sets – with a deadline for tutor marking, or to bring along completed to a tutorial. These, unsurprisingly, tend to
measure your ability to solve problems and do calculations.
Presentations
Lots of students worry about presentations – you normally build up to these as your course progresses and you’ll be given lots of
support and time to prepare. You may be involved in group or solo presentations, perhaps to some or all of your class, usually
with the tutor present. Sometimes peer assessment is used. Presentations measure your ability to talk fluently about a topic,
and to answer questions from the group. They also measure your skills at preparing visual aids (overheads, hand-outs,
PowerPoint presentations) to support your presentation. On some courses there are very few presentations. However, in the
workplace, more and more people have to be involved in them, so practising on your course is a very good way of developing
your skills.
Self and peer assessment
There is strong evidence that involving students in the assessment process can have very definite educational benefits. Not so
much a type of assessment like those already listed, this is something which can be done in conjunction with any type of
assessment. The important aspect is that it involves the student in trying to apply the assessment criteria for themselves. This
might include: a marking exercise on 'fictitious' or previous years' student work; the completion of a self-assessment sheet to be
handed in with your work; 'marking' a peer's work and giving them feedback (which they can then possibly redraft before
submission to the tutor); or really marking other students' work (i.e. allocating marks which actually count in some way) - a
seminar presentation, for example, or a written product using a model answer. The evidence is that through trying to apply
criteria, or mark using a model answer, you will gain much greater insight in to what is actually being required and subsequently
your own work improves in the light of this.
WHEN WILL I BE ASSESSED?
In the majority of courses you will be assessed throughout your course and you will receive on-going feedback to help you
improve your future grades. This is sometimes called formative assessment and is designed to help you learn as you go through
your course. Some formative assessment is quite informal; it may be your tutor asking specific questions in class, for example.
Other types of formative assessment can include written reports, essays, tasks for seminars etc., some of which are handed in so
that written feedback can be provided. You will also be assessed summatively. This just means that once or twice in each
module or unit, often at the end, you will complete work that is then graded, where the mark counts towards your final
qualification.
At the start of your course you will be given an assessment schedule which details the deadlines for all the modules you will be
studying that semester. This will help you to plan your work effectively. Your tutors understand that you have lots of
commitments so will always try to spread the assignments out as much as they can, although inevitably many will come towards
the end of each semester.
ASSESSMENT SCHEDULE
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The Schedule provided is indicative of when you will be assessed on this programme. The variations in the timing of the Easter
Holidays will also have an influence on the submission of work during March and April. Your actual assessment schedule will be
confirmed in induction week for each year of your programme.
Key – green = hand out, yellow = indicative formative assessment, red = hand in
Key – green = hand out, yellow = indicative formative assessment, red = hand in
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Key – green = hand out, yellow = indicative formative assessment, red = hand in
GRADING OF ASSESSMENTS
The majority of Lancaster University assessments will be awarded a letter grade as outlined in the table below. Some of your
assessments may however be assessed by percentages.
Descriptor Grade Aggregation
Score
Primary level descriptors for attainment of
Intended Learning Outcomes
Honours
Degree
Excellent
A+
A
A–
24
21
18
Exemplary range and depth of attainment of intended learning
outcomes, secured by discriminating command of a comprehensive
range of relevant materials and analyses, and by deployment of
considered judgement relating to key issues, concepts and procedures
1st
Good
B+
B
B–
17
16
15
Conclusive attainment of virtually all intended learning outcomes,
clearly grounded on a close familiarity with a wide range of supporting
evidence, constructively utilised to reveal appreciable depth of
understanding
2:1
19
Satisfactory
C+
C
C–
14
13
12
Clear attainment of most of the intended learning outcomes, some
more securely grasped than others, resting on a circumscribed range of
evidence and displaying a variable depth of understanding
2:2
Weak
D+
D
D–
11
10
9
Acceptable attainment of intended learning outcomes, displaying a
qualified familiarity with a minimally sufficient range of relevant
materials, and a grasp of the analytical issues and concepts which is
generally reasonable, albeit insecure
3rd
Marginal
fail F1 7
Attainment deficient in respect of specific intended learning outcomes,
with mixed evidence as to the depth of knowledge and weak
deployment of arguments or deficient manipulation
Fail
Fail F2 4
Attainment of intended learning outcomes appreciably deficient in
critical respects, lacking secure basis in relevant factual and analytical
dimensions
Poor fail F3 2
Attainment of intended learning outcomes appreciably deficient in
respect of nearly all intended learning outcomes, with irrelevant use of
materials and incomplete and flawed explanation
Very poor
fail F4 0
No convincing evidence of attainment of any intended learning
outcomes, such treatment of the subject as is in evidence being
directionless and fragmentary
WHAT IF I EXPERIENCE CIRCUMSTANCES WHICH MEAN I WILL NOT BE ABLE TO COMPLETE AN
ASSESSMENT?
The Personal Mitigating Circumstance (PMC) procedure gives you the opportunity to inform the College of serious medical or
personal circumstances, which you believe, has affected your academic performance in an adverse way before the meeting of
the Board of Examiners.
You may have had genuine and unavoidable circumstances that have affected your performance in coursework. These
circumstances may have prevented you from being assessed or from submitting coursework on time.
A Personal Mitigating Circumstance Application Form must be completed by you and is available via Moodle/Student
Administration/ Reception.
It is your responsibility to complete and submit the form to the HE Student Administration Manager within 10 days of the
assessment deadline.
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You cannot request an extension to the assignment deadline date. Assignments must be handed in as soon as possible even if
they are incomplete.
For full details of this procedure please refer to http://moodle.blackpool.ac.uk/course/view.php?id=30688
WHAT IF I MISS A DEADLINE?
Managing your time effectively is a key graduate skill and you are therefore encouraged to plan your programme workload
alongside your other commitments. If you fail to meet an assessment deadline, it will be penalised. Work submitted up to three
days late will receive a penalty of one full grade and zero (non-submission) thereafter.
Deadlines are normally be set on Mondays and Fridays to avoid the third day occurring at a weekend. Where the third day does
fall on a weekend, students will have until 10 am on Monday to hand in without receiving further penalty.
WHAT HAPPENS IF I FAIL AN ASSESSMENT?
Most students pass their work, but if your mark for an individual module is less than the minimum pass grade you will be
referred on that module. This means that you will have to be reassessed in the relevant work, however a second attempt will be
subject to a penalty as specified within the University regulations. Penalties are different between ‘final year’ and ‘non-final
year’ reassessment which relates to your stage of study.
Students undertaking reassessment in the final year of study will do so for the purpose of gaining sufficient credit for award, and
any improved marks received will not impact on the final classification of their degree. Students undertaking reassessment in a
year of study which is not the final year of the programme have their module capped at an aggregation score of 9.
Where Personal Mitigating Circumstances are approved, this will typically prevent any penalties being applied through
reassessment.
MODERATION
All work that you submit for assessment is marked by your module tutor. A suitable sample is then selected to be moderated by
another tutor. This is to ensure that the mark awarded is reliable and not just the judgement of one marker. All of the work you
submit is retained by the College to assist our external examiners in the quality assurance of your programme. This may mean
that the results you receive during the year may change and should therefore be considered provisional.
EXTERNAL EXAMINERS
Every higher education programme has its own External Examiner whose role is to support the academic staff team in ensuring
that the standard of your programme of study is comparable to other programmes in that subject discipline. The External
Examiner will confirm that the work that you have produced is of a standard that is expected and identifies any issues that the
academic staff team needs to take into account to continually improve the programme. The External Examiner also feeds back
on the key strengths that make your programme a really effective and valuable learning experience.
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You can view the External Examiner reports and contact details for your programme on the Information for HE Students
Moodle page or details can be requested by email [email protected]
BOARD OF EXAMINERS
Once a module is complete, the marks for all assessments are compiled together to create an overall module mark. The first
module board of examiners for your programme will sit at the start of the second semester to review your academic
performance in semester 1.
The module board of examiners sits again at the end of semester 2 to consider semester 2 modules and then your overall marks
for the year are considered by a programme board of examiners that will make recommendations regarding your progression
between levels, reassessment and eventually the award of your qualification. The majority of programmes within the college
run an academic year between September and June. Reassessment work for will therefore normally be completed during the
summer months and submitted by July 31st.
The board of examiners sits again prior to the start of the next academic year in September where the results of any summer
reassessment work will be considered.
Where programmes fall outside of the standard academic year, the timing of the board identified above may vary, however the
general process remains the same.
PARTNERS FOR SUCCESS
The Partners for Success framework has been developed from our considerable achievements and successful review outcomes
in supporting students and ensuring that they are provided with the best possible opportunities to engage fully with their
learning experience and the full life of the college. It outlines how staff, students and the wider college community work to
provide a seamless network of support to enable all students to achieve their potential.
Studying at University level can mean quite a life change, particularly if you have to move away from home, juggle study with
work or have caring responsibilities while studying. You may also be returning to study after a period away and feel unsure
exactly what to expect. Most students new to higher level study also comment on the fact that it can be quite different to their
previous studies.
Our central aim is to enable all students to become confident and competent independent learners and achieve to the
maximum of their potential through the development of their academic skills, personal well-being, literacies and professional
employability attributes.
We will work in partnership with all stakeholders, students, staff and others to ensure and assure personal change and
development through mutual expectations, mutual agency and clear communications.
We will provide students with a network of support to enable their development and achievement of their personal,
academic and professional goals
Key partners in your success are:
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Your Personal Tutor and the programme delivery team
iKnow team
Student Support and Wellbeing including HE Learning Mentors (HELMS)
Learning Resource Centre teams
Student Union
You!
YOUR PERSONAL TUTOR AND THE PROGRAMME DELIVERY TEAM
Here at Blackpool and the Fylde College every student is entitled to receive tutorial support on their programme of study.
Tutorials are an important learning activity; they give you the opportunity to engage in dialogue with your tutor on matters of
academic progress as well as personal and pastoral issues which may impact on your learning experience.
The benefits of tutorials are that they help you to individualise your learning on programme and to receive constructive
feedback on your work specifically and progress generally. Tutorials are an essential component of the B&FC Partners for
Success framework which aims to enable your personal and academic development, and maximize your opportunities for
success, through coordinating the range of support services available to you through your personal tutor. Tutorials can help
you to critically engage with your subject in a way that you may not be able to do in lectures and other forms of learning. Your
tutors will encourage creativity and originality of thought that will help you to gain a better understanding of the subject
discipline helping you to achieve your potential and experience high levels of success.
You can ensure that you get the most out of tutorials by:-
Proactively seeking out information before the tutorial to prepare yourself for the discussion and dialogue
Not being afraid to actively engage in discussion with your tutor.
Using the tutorial opportunity to ask questions of your tutor and engage in critical discussion.
Receiving feedback and using this to plan your next piece of work or setting personal and academic targets for future
learning activities
IKNOW TEAM
STUDENT ADVISERS
Student Advisers provide you with confidential and impartial information on a range of areas, and work to matrix quality
standard to ensure excellence of support, advice and guidance to all our Students and prospective Students. Quick-query
interviews usually last approximately ten minutes. For example, you might want to ask about job vacancies, for help with
preparing for an interview, or advice on financial assistance etc. If you have a more complex query the Student Services Adviser
will make a mutually convenient appointment with you for a longer interview. Welfare and Careers Information Advice and
Guidance Group sessions also take place throughout the academic year. Student Advisers are based at:
University Centre Central Blackpool Campus (the Foyer, ground floor of South Building)
Monday - Thursday 8.45am to 5pm, Friday 10am to 4.30pm
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Tel. 01253 504496 or 504474
Bispham Campus (opposite the main Reception area in the Hub) Monday - Thursday 8.45am - 5pm, Friday 10am - 4.30pm
Tel. 01253 504351 or 504298 Advisers also provide a drop-in service at all Blackpool and The Fylde College Campuses, so you don’t need to book an
appointment to see an Adviser.
WELFARE SUPPORT
Our iKnow Student Advisers can also provide you with expert up to date professional assistance for student finance, including
any additional bursaries and grants that might be available to support you. Advisers can also provide you with information on
funding for equipment, how to access help with transport, childcare while you study and can link you with specialist support
staff and services appropriate to your individual need. Our trained Advisers also provide personalised, independent and
confidential support on a wide range of welfare issues. These include:
Links to support networks and services - internal and external.
Information on fees.
Government student loans and grants.
Previous study and how it will affect your funding entitlement.
Welfare benefits.
Tax credits.
Debt counselling and advice
ACCOMMODATION
If you are aged 18 years or over, our Student Advisers can help you find suitable accommodation and provide advice on costs,
legalities and other expenditure i.e. rent bond, gas, electric, TV, phone, travel etc. They can also support you with any problems
you may have with your accommodation during your course of study.
CAREERS INFORMATION, ADVICE AND GUIDANCE
The iKnow Team are all highly qualified in careers information, advice and guidance and can help you with UCAS applications for
entry to Higher Education, with making decisions about progression to other courses, job application, CV preparation and
interview techniques alongside career and further training pathways and opportunities. Our helpful team of professional
Advisers are available to help you with all aspects of your career planning and decision-making, such as:
Making decisions about your future career.
Planning your job search strategy.
Curriculum Vitae (CV) writing.
Getting relevant work experience - including volunteering.
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Making applications and preparing for interviews.
Looking at postgraduate study options.
At Blackpool and The Fylde, our careers service extends far beyond helping you to pinpoint your ideal career. The emphasis is on
tailoring a ‘careers package’ to your particular aims and aspirations that gives you the skills and experience needed to make you
highly employable from the moment you graduate.
That’s why all our degrees have a strong employment focus, with opportunities to try out your chosen career area, learn skills
that employers are specifically looking for and practice interview and assessment techniques with representatives from industry.
We also run an online job shop, backed up by a highly trained team of staff dedicated to making your career goals a reality.
You may be starting your course already clear about what you want to do when you graduate or you may not be sure at this
stage. Our experienced and professional team of careers advisers offer careers and progression advice to guide you towards
making the right decisions about your future. Choose from e-guidance, telephone and face-to-face interviews within a small and
supportive environment. We also offer pre-course advice and guidance. Underpinning all of this is a vast range of careers library
resources together with access to internet-based resources, video resources and computer-aided guidance packages.
ENHANCING YOUR EMPLOYABILITY
Employability skills are built into all our courses to ensure you graduate not just with subject knowledge but with the ability to
embark on your chosen career and hit the ground running. Our programmes also provide an opportunity to discover more about
your chosen career area through visits from external speakers and trips to local employers and industry. Some programmes
even contain a workplace learning module, where you’ll get to spend time with an employer, putting your knowledge into
practice and gaining valuable employability skills at the same time.
PERSONAL DEVELOPMENT PLANNING
In today’s employment world both jobs and organisations are often temporary in structure and constantly evolving and so it is
now necessary for graduates to actively plan their own educational, academic and career progression rather than rely upon
organisations to provide established progression routes.
With this in mind higher education programmes at Blackpool and The Fylde College encourage you to undertake Personal
Development Planning, whereby you are expected to reflect upon your own learning and achievement whilst on the
programme, and draw up a plan for short term and long term personal educational and career progression.
Personal Development Planning (PDP) is a process that is undertaken by an individual learner to reflect upon their own learning
and achievement and to plan for their own educational, academic and career development.
PDP is a feature of all HE courses and it consists of a number of actions that are important in achieving success at University
Level education. These are:-
planning (how to achieve objectives or general change);
doing (learning through the experience of doing with greater awareness);
recording (thoughts, ideas, experiences, evidence of learning through writing, audio video, visual or other means);
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reviewing (reflections on what has happened, making sense of it all);
evaluating (making judgments about self and own work and determining what needs to be done to
develop/improve/move on);
These actions enable you to move forward with confidence to achieve your own personal educational goals and to realise your
potential.
GETTING READY FOR LIFE AFTER YOU GRADUATE
About a year before you’re due to graduate we’ll invite you to take part in our graduate employability workshops, covering
topics such as making the right career move, effective applications and successful interviews. In addition, local employers run
mock interviews and facilitate role-play scenarios for students, which replicate the assessment centre experience for newly
qualified graduates. These experiences are vital for developing an awareness of your strengths (and playing to them) and gaining
an understanding of what graduate recruiters are looking for. Some of our students have even been offered a permanent
position on the strength of them.
STUDENT SUPPORT AND WELLBEING TEAM
The Student Support and Wellbeing team aim to enable you to gain different approaches and techniques to reach your full
potential independently through a range of study support and wellbeing strategies. Support offered includes face-to-face on a
one-to-one basis, in a group /drop in workshop or remotely via telephone and online. Support is available across all campuses
Monday to Friday from 8.30am to 4.30pm term time. Appointments can be made outside these times by arrangement. Further
support including guides, presentations and video tutorials are available through the virtual learning environment, Moodle.
Higher Education Student Support and Wellbeing Services include:
Higher Education Learning Mentors (HELMs).
Disability Services
Counselling Services
Equality, Diversity and Wellbeing
Care-leaver Services
HE LEARNING MENTORS (HELMS) For more information about choosing the right career please get in touch:
Tel: 01253 504 351/474
Email: [email protected] W: www.blackpool.ac.uk/support/careers
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The HELM team can support with aspects of student academic life, from settling into university life, helping you gain and
enhance study and digital skills as well as to create your own health and wellbeing strategies to work as independent learners.
Examples of some of the study skills development and enhancement that we can offer you include:
Academic literacy skills such as developing expression or the use of language critical and reflective writing.
Information skills development, such as research skills, finding and using resources and referencing.
Other support includes effective study techniques, assignment planning and structuring, time management and
organisation skills, optimising memory, revision and examination techniques and coping strategies.
Information Technology support for study.
Digital literacy skills such as communicating in different media.
In addition to individual support, HELMs deliver a range of study and wellbeing skills through workshops including the ‘Flying
Start’ and ‘Flying Further’ programmes. These are designed to help you make the most of their course and complement the
knowledge and information gained from your course. If you wish for the HE Learning Mentors to deliver a workshop for you and
maybe some friends or your tutorial group, liaise with your tutor or direct with the HE Learning Mentors team.
Phone: 01253 504494
Email: [email protected]
DISABILITY SERVICES
Disability services are for students with disabilities, such as an on-going, long term or progressive medical condition; a mental-
health condition such as depression, anxiety, bi-polar; Autistic Spectrum disorder (ASD) such as Asperger’s Syndrome; or Specific
Learning Difficulty such as dyslexia; a sensory impairment or mobility difficulty or any other condition which has a “significant,
long-term and adverse effect” on your ability to carry out your day to day activities and study.
The Disability Support Service provides specialist guidance and support for prospective and current students, enabling students
to access their studies and College services. Examples of some of the support that we can offer you include:
Advice and support to gain diagnostic evidence for medical, disability and mental health conditions where required.
Advice and support with applications for Disabled Students' Allowances (DSA)
Individual packages of support according to disability study needs requirements.
Assist in the organisation of specific exam, teaching and learning requirements with academic and exam assessment
services.
Duty of Care Plans, are for any student disclosing a medical condition where there is likelihood that first aid
intervention may be required in College, so we know how best to respond to your needs.
Guidance and advice on campus accessibility/ tours. We also have Listening Posts in each of the reception areas for
students whose preference is for spoken information and visual impairments. If you wish to check the accessibility of
our facilities please visit http://www.disabledgo.com/en/org-results/blackpool-and-the-fylde-college/college-view-all-
venues
DISABLED STUDENTS' ALLOWANCE (DSA) FOR UK STUDENTS
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Disability Services provides support in applying for an extra grant through the Disabled Students’ Allowance (DSA) this a
allowance provides extra financial help to Higher Education Students to meet the extra costs of studying as a direct result of a
disability and may include some equipment and support if required. Further information on Disabled Students Allowance
including eligibility criteria is available here: https://www.gov.uk/disabled-students-allowances-dsas/overview
If you are an International student with a disability please contact the Disability Team.
EXAM ACCESS ARRANGEMENTS
Exam Access Arrangements allow students who are unable to sit formal examinations under usual examination conditions as a
result of an evidenced disability or other conditions. Reasonable adjustments can also be made through liaison with your Tutors,
Disability Services and the Examinations Office known as ‘Achievements’.
Examples of access arrangements depending on your assessed needs may include: Use of a reader, a scribe, laptop, small group
or separate room, assistive technologies and ergonomic devices such as an ergonomic mouse, supervised rest breaks, additional
time allowance, and signed communication.
If you feel you need more help in putting forward requests for individual arrangements in examinations, you should contact:
HE Learning Support - [email protected]
Achievements Team - [email protected].
EQUALITY, DIVERSITY AND WELLBEING
Our Equality, Diversity and Wellbeing Co coordinator can offer you support 1:1 or in groups with positive wellbeing and support
through difficult times including bereavement, bullying and harassment, faith and belief signposting and equality and diversity
issues. For further information and booking appointments please email [email protected]
There are quiet Contemplation rooms available across the College Campuses as a place for quiet meditation, prayer or just ‘time
out’. The Contemplation Rooms are booked as and when required through main reception desks at each Campus. You will also
be given information on room access and relevant directions.
COUNSELLING SERVICES
Our Counselling and Wellbeing team can help with self-esteem/ depression/anxiety/ relationship difficulties; trauma or
bereavement. Counselling offers short term non-emergency support and where appropriate signposting to external services
and charities. Counselling appointments give you the opportunity to think, talk and explore positive steps to address difficulties
by helping you to explore different personal resources, choices and coping mechanisms. Please e-mail
[email protected] for an appointment. Your name will go on the waiting list and a counsellor will contact you as
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soon as an appointment becomes available. Please note that at busy times, there may be a wait of up to 10 days, and may be
longer at peak times.
If you are in a crisis, feel unsafe, or in danger of harming yourself or at risk whilst at College contact the Student Direct
Safeguarding College Hotline: 01253 504444 9am to 5pm. Alternatively at any time; visit your GP or local Walk in Medical
Centre or Accident and Emergency (A&E) unit at the Hospital. Other support networks outside college hours includes the NHS
crisis telephone: 0300 365 0300 and the Mental Health Helpline telephone: 0800 616171
If something's troubling you, you are feeling down or need to speak to someone consider contacting the Samaritans, this is a 24
hour all year external service.
The local Blackpool Fylde and Wyre Samaritans offers College students a Texting facility on 07725 90 90 90 in addition to the
local contact number of 01253 622218. They also offer a ‘phone back’ service whereby they will phone you back on request at a
time to suit you or when you know you may need someone to talk to. For further information please visit
www.samaritans.org/branches/samaritans-blackpool-fylde-and-wyre-branch
CARE LEAVER SERVICES
The College is proud to have been awarded with the Buttle UK Quality Mark and have exemplary status in recognition for the
support provided for Care Leavers and Young People in Care to raise aspirations and improve student success. You have access
to the dedicated HE Care Leaver Coordinator who offers support to determine eligibility, to complete the required assessment
forms and provide a link with other support services regarding the availability of bursaries. For more information visit:
www.practitioners.slc.co.uk/media/.../sfe_care_leavers_fs_1516_d.pdf
http://www.thewhocarestrust.org.uk/data/files/H.E.Handbook_2014_England.pdf
A SUMMARY OF STUDENT SUPPORT AND WELLBEING SERVICES EMAIL CONTACTS:
These are non-emergency contacts please see section on Safeguarding for emergency contact information:
HE Learning Mentors [email protected]
Disability Team [email protected]
Equality, Diversity and Wellbeing [email protected]
Counselling [email protected]
Safeguarding [email protected]
LEARNING RESOURCE CENTRE TEAMS
Whichever campus you study on, the Learning Resource Centres (The Loops) will play an important part in your studies. Our
flexible learning spaces can provide you with a mixture of computer, group work and quiet study areas. You should make
maximum use of this facility to log-on to a PC, access printing and copying facilities or ask the Resource Advisers for help and
advice.
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You will have access to a wealth of information through a wide range of physical and online resources such as e-books and full
text journal databases giving 24/7 support for your academic work. Our search tool, Discovery, is linked to every course page of
the college’s VLE, Moodle. Our online catalogue - https://libcat.blackpool.ac.uk - is also available 24/7 allowing you to check
reading lists, reserve titles, renew borrowed items and provide direct links to the titles in our extensive e-book library. We can
also provide material from other libraries through our Interlibrary Lending scheme.
Our teams are always happy to offer help and advice. They have in-depth knowledge of your subject area and can support you
in finding good quality research material, as well as developing your IT and research skills through one-to-one sessions.
Interactive support materials are available through the Learning Resources area on the virtual learning environment, Moodle.
More information about The Loops, including the opening hours for each centre, contact e-mails and phone numbers can also
be found on the college website.
Central Loop
Monday – Thursday 8.30 – 21.00
Friday 8.30 – 17.00
Saturday 10.00 – 15.45
Email: [email protected]
Tel: 01253 504414
Bispham Loop
Monday 8.30 – 17.00
Tuesday – Thursday 8.30 – 20.00
Friday 8.30 – 17.00
Email: [email protected]
Tel: 01253 504290
Fleetwood Loop
Monday – Thursday 8.30 – 20.00
Friday 8.30 – 17.00
Saturday 10.00 – 16.00
Email: [email protected]
Tel: 01253 504714
Self-issue/return facilities are available in the Bispham, Central and Fleetwood Loops. There are drop-in IT-based facilities with
networked computers (including Macs in the Central Loop) and wireless laptops, colour printing and scanning facilities. Help
with IT issues is available through an online Helpdesk.
You can access computing and copying facilities at any campus, if this is more convenient for you when engaged in independent
study, but the majority of course specific materials will be located in the Loop on the campus where your course is based.
You will find the essential texts for your course available in the Library stock and regularly updated. Relevant journals and online
resources are purchased on an annual basis.
Following an initial Welcome Tour of your local Loop, your tutor will arrange for us to work with you in follow-up in-depth
sessions on key skills such as effective searching of online resources and referencing. Induction sessions are also provided at the
start of your programme to help you find your way around technology in the college. Additional one-to-one tutorials are
available to all students. LRC support is supplemented by a range of interactive resources on Moodle.
The services provided by the Learning Resources Centre will be an integral part of the Induction Programme for this course.
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INFORMATION TECHNOLOGY RESOURCES
Being able to access resources and materials to help you on your course when you need them is very important. MOODLE is our
virtual learning environment, and contains lots of key information about your course accessible 24:7. As part of your induction
we will make sure you are able to make the most of this resource.
As a student at Blackpool & the Fylde College you will be provided with a web-based Microsoft Office 365 account. This account
provides anytime, anywhere access to a suite of Microsoft programmes including Outlook email and web-based versions of
Word, Excel and PowerPoint. You also get access to your own online storage area so you can download, edit and save your
college work wherever you are.
To find your course materials, log-on to Moodle, the College’s virtual learning environment. Moodle contains lesson notes,
multimedia materials, quizzes, forums and lots of different tools to help you achieve your academic goals. You may submit your
assignments through Moodle and receive online feedback from your tutors. Moodle also provides easy ways for you to
communicate with your tutors and fellow students using messaging, chat rooms and forums. You can access your Office 365 and
Moodle accounts by logging into one simple webpage MyHub which also contains useful college information, news and links:
http://myhub.blackpool.ac.uk
Induction sessions are provided to all students at the start of their course to help you find your way around technology in the
college. ‘The Loop’ LRC’s are located on each campus. You can pop into The Loop and log-on to a PC, access printing and copying
facilities or ask the Resource Advisers for help and advice.
STUDENT UNION
The Students’ Union (SU) at B&FC is your union. It’s made up of students that you elect each year, who listen to the student
voice and respond to your wants and needs. The SU represents students on a range of issues, including equality and diversity,
education and social activities, with the aim of ensuring your time here is as interesting and enjoyable as possible.
As a student at Blackpool and The Fylde College, you are automatically free members of the Students’ Union and you are
encouraged to play an active role. Our Students’ Union is actively engaged in student affairs at local and regional levels so there
are opportunities for you to become involved in various campaigns and fund-raising activities. Our aim is to work for the good of
the student community and to take an active interest in the development of all students. As such the Union represents the
students on a number of academic and College committees where student involvement and comment is welcomed.
The Union provides the framework and financial backing for students to organise trips and events, which can be a great way to
broaden your interests and meet new people. With a wealth of information, our Students’ Union can also advise you on places
to go and things to see and do.
The Students’ Union has offices at the University Centre and at our Bispham Campus. If you need to get in touch, you can visit
them in person or contact them by phone or email.
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University Centre Office
Wednesday and Thursday 9.00am - 5.00pm
Tel: 01253 504 517
Email: [email protected]
Bispham Campus Office
Tuesday and Friday 9.00am - 5.00pm
Tel: 01253 504 374
Email: [email protected]
Contact the Student Enrichment Officer, Steve Stroud
Mobile: 07908 509 209
Email: [email protected]
BEING A PARTNER IN YOUR OWN SUCCESS
Higher education is as much about personal change and development as it is about subject knowledge and skills development.
By facilitating your development we enable you to take responsibility for your own learning. Students who are fully informed
about the opportunities available to them, but who are also aware of their responsibility to engage with those opportunities, are
more likely to make effective use of services and resources (QAA Quality Code Chapter B4). It is important that you take
advantage of every opportunity to facilitate your success, and to creatively engage with the knowledge you encounter,
constructing and reconstructing your own understanding. We will support you to set clear goals, reflect on your progress and
develop key graduate skills.
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THE STUDENT CHARTER
At Blackpool and the Fylde College we believe that effective learning is always based upon a strong mutual respect and co-
operative partnership between those teaching and those being taught. In consultation with students we have a five-point
student charter which indicates what you can expect from us during your programme and what we expect from you. The charter
is also available on Moodle:
ABSENCE REPORTING
If for whatever reason, including ill health, you are going to be absent from College then you will need to ensure that you make
contact with us to discuss how we can support you. This is particularly important if your absence could have a significant effect
on your assessment requirements. Should this be the case then you will need to consider the College Personal Mitigating
Circumstances procedure the full version of which is available at the link below.
http://moodle.blackpool.ac.uk/course/view.php?id=30688
Any personal mitigating circumstances, such as ill health, which may have affected your studies or performance in assessments
and examinations, would need to be submitted to the HE Student Administration Manager
[email protected] formally by you with supporting evidence, e.g. a medical certificate, following the
procedures and in accordance with the deadlines laid down in the College’s Personal Mitigating Circumstances Policy.
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In the event that you are unable to attend an examination because of illness or other unforeseen circumstances, you must
immediately inform your programme leader before the start of the examination. If you are absent from the whole or part of an
examination because of illness, a Personal Mitigating Circumstances application form together with a valid medical certificate or
other appropriate independent documentary evidence must be forwarded to the HE Student Administration Manager normally
within ten working days of the examination.
STAYING IN TOUCH
If you are unable to attend your scheduled sessions for a sustained period of time, there are a number of ways that you can
continue to engage with your programme. It is vital that you discuss your situation with your course tutor at the earliest
possibility to allow us to put a revised study plan in place to support your individual circumstances. This may include distance
support via e-mail, virtual learning (Moodle or Illuminate), or alternative modes of attendance. Additionally, the HE Learning
Mentor service is available to support all students at any point of their studies regardless of their circumstances. Each situation
is different and we endeavour to provide a personalised plan to support you in any way we can, therefore your engagement
with your course tutor as soon as you are aware of any challenges you face in your attendance is vital.
SAFEGUARDING
Safeguarding supports students in ‘Being Safe and Feeling Safe’. If you feel unsafe, in danger of harming yourself or at risk whilst at College contact the Student Direct Safeguarding College Emergency Hotline: 01253 504444 9am to 5pm. Alternatively at any time visit your GP or local Walk in Medical Centre or Accident and Emergency (A&E) unit at the Hospital.
Other support networks also available outside College hours include the NHS crisis telephone: 0300 365 0300, the Mental Health Helpline telephone: 0800 616171 or the Samaritans 24 hours a day on the local contact number of 01253 622218 or on the national number 0845 790 9090.
If you require advice or assistance about disclosing a safeguarding concern you should discuss this with your Personal Tutor or any member of staff.
STUDENT IDENTITY CARD
You must wear your ID badge at all times whilst on College premises. Access to College facilities is dependent on Students
having their ID badge. You will also be asked to show your ID badge when sitting exams. You will be challenged if you are not
wearing your badge when on College premises. This is to help students and staff feel safe in College.
FOOD ON CAMPUS
When you want to take a break for refereshments on campus, you’re well catered for. At the University Centre’s Central Hub
refectory, Café Grads, you can sit down and tuck into a proper meal or just grab a bite and relax in one of the chill-out areas. A
Starbucks outlet has also just opened in South Building. A similar-style refectory, Retreat, is available at our Bispham Campus or
if you fancy a little treat there is also a bakery/sweetshop, Grab and Go and a Starbucks. At the Fleetwood campus the
Refectory offers traditional breakfast, a wide range of hot food, sandwiches, snacks and beverages. Visit
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http://www.blackpool.ac.uk/facilities/shops for more information. At all our campuses, there are also plenty of vending points
providing snacks on the go.
Get off to a great start every morning! All Blackpool and The Fylde College students are entitled to a free healthy breakfast.
SPORTS FACILITIES AND COLLEGE TEAMS
Sports facilities are mainly based at the Bispham Campus where there is a sports hall, an all-weather floodlit sports pitch and a
well-equipped gym, Inspirations, with Fleetwood also having some facilities. We have numerous College teams, both men’s and
women’s, with other available sports ranging from volleyball and five-a-side football to table tennis and canoeing. To find out
more ask your personal tutor.
ENRICHMENT
Enrichment is about providing you with opportunities to bring your learning to life, developing your range of interests, meeting
new friends and growing as a person. Some activities will be related to your area of study whilst others may not be directly
linked.
Curriculum-based activities
Whilst studying your chosen subject at College, you will have the chance to see how your subject works in real life and apply that
insight to your studies. We also aim, during your programme of study, to develop your employability skills and interview
techniques. To provide this valuable enrichment, your programme may feature such activities as guest speakers, trips into
industry and overseas visits, ‘real life’ assignments, competitions, work experience and work placements (some of which can
lead to permanent positions).
Extra-curricular activities
College is also as much about the social side as it is about learning. At Blackpool and the Fylde College we offer a vast range of
activities, from discounted theatre trips to lunchtime sports activities and book club. Activities are free to everyone enrolled on a
course and in most cases, there’s no need to book. For more information about what’s on, view our enrichment booklet online
or available in hard copy from the iKnow team.
Fee-based activities
For those of you who wish to engage in a further range of activities there are fee-based sports activities. For full details please
see our online Sports Facilities page.
The Sports Team can also organise one-off fitness activities, such as trips to Manchester’s Chill Factor for skiing or outings to
Grizedale Forest for mountain biking. For more information please contact the Sports Centre staff on 01253 590829. Don’t
forget, that the Students’ Union may be able to help with funding too.
GETTING INVOLVED IN THE QUALITY OF YOUR PROGRAMME
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At Blackpool and the Fylde College we believe that you are a member of our higher education and College community and as
such your views and experiences are extremely important to us. We want to work in partnership with you to ensure that your
experience is the best that it can be both for you and others who study with you. To this end we work hard to engage all
students in dialogue about the quality of their learning experiences. You can engage by providing useful feedback on your
experiences of modules through Module Evaluation Questionnaires, through being an elected course representative attending
student forums and college meetings and through surveys such as the Student Perception on Course (SPOC) surveys and the
National Student Survey (NSS).
ACADEMIC APPEALS
An academic appeal is a procedure which allows you in certain circumstances to ask for a review of a decision relating to your
academic progress or award. You can ask for a review of a decision by one of the following:
A Board of Examiners, both Module and Programme Boards.
A Personal Mitigating Circumstances Panel
An application to the College
An Academic Malpractice Panel
It should be noted that students may only appeal against a decision if they can show that they satisfy one or more of the
grounds detailed in the academic regulations. The appeal process cannot be used to challenge academic judgement or appeal
simply because you disagree with the marks you have been given.
An academic appeal is different from a complaint so appeals and complaints are looked at under different procedures. A
complaint is dissatisfaction about the provision of a programme or academic service or facility or any other service provided by
the College.
Students studying either a:
Lancaster University Validated Programme
Liverpool John Moores Validated Programme
Scottish Qualifications Authority Programme (SQA Higher National)
Edexcel Higher National Programme
To lodge an academic appeal, you must do so by submitting your appeal within 10 working days of the publication of your
results or decision of a panel either by writing to the HE Academic Registrar, Bennett Avenue, Blackpool, Lancashire, United
Kingdom, FY1 4EE or by email to: [email protected].
The Academic Appeals regulations and application pro-forma can be found on The Blackpool & The Fylde College website
http://www.blackpool.ac.uk/apply/university
Students studying a:
University of Salford Validated Programme
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To lodge an academic appeal (other than an appeal against an application to the College), you must do so through the University
of Salford by submitting your appeal in writing, within 10 working days of the publication of your results or decision of a panel to
the Senior Assistant Secretary, Governance Services Unit, Ground Floor, Crescent House, The University of Salford, M5 4WT.
The Academic Appeals Procedure and pro-forma can be found on The University of Salford website
http://www.governance.salford.ac.uk/page/student_policies. In all cases students are advised to consult their Programme
Leader or Personal Tutor for advice and guidance in the first instance.
GRADUATION
Our annual higher education awards event is a spectacular occasion, representing the culmination of masses of dedication and
hard work, and the gateway to an exciting and rewarding future.
The graduation ceremonies will take place at the Winter Gardens and Opera House, 97 Church Street, Blackpool, Lancashire,
England FY1 1HL
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Your graduation day may seem a long way off now, but you will be there quicker than you think! Blackpool and the Fylde
College’s Awards Ceremonies are a part of the celebration of your achievement and we hope you will be able to attend. You will
need to budget for the cost of guest tickets, academic dress and photography. Awards Ceremonies are held each year at the
Winter Gardens. If you attend the Awards Ceremonies we publish the names and awards of all graduates in the Awards
Ceremony booklet and in a graduation supplement in the local press. If you do not wish your name to appear, you must contact
Student Administration to inform us. We will print the name we have recorded for you on your degree certificate, so it’s
important that you tell us in
advance of any spelling or other
changes. After we have printed
the certificate we will not be
able to change it for you.
This is a very special day for
all our graduates and
their friends and families and
is a marvellous opportunity to
share and celebrate your
academic achievement
and
accomplishments.
MODULE OUTLINES
The following module outlines provide you with a brief overview of the modules and their contents, together with the intended
learning outcomes and the recommended reading lists.
YEAR 1 (LEVEL 4)
CS401 THINKING AND MAKING
The Thinking and Making module aims to provide engaging, stimulating and challenging critical themes and examples from arts perspectives. The course facilitates your development of critical and creative practices and skills including verbal, written communication.
The module informs the practice based aspects of the programme at all levels and provides supportive approach to the development of research skills and personal interests. It provides opportunity to encounter and experiment, presenting assignments that aim primarily to develop peer discussion and making connections between theory and practice the module is
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delivered by specialists in contemporary and historical Creative Arts contexts and is also enriched by a programme of practitioner lectures in which processes of thinking and making are explored and elaborated.
INDICATIVE CONTENT
• Context of exhibition (e.g. site specific, virtual, physical, environmental) including visits to exhibitions and sited work.
• Visual and / or performance communication in relation to audience (e.g. spectatorship, semiotics, appropriation, narrative, reception, Berger, Mulvey, supporting theories)
• Cultural awareness and contexts (e.g. historical context, visual humour, representation, gender, stereotypes) • Foundations of academic research and presentation (worksheets, presentation, essay)
LEARNING OUTCOMES
1. Identify some key ideas related to communication in the Creative Arts.
2. Give examples of the influence of cultural and historical context upon specific areas of creative arts.
3. Define ways in which audience and spectatorship are important.
4. Carry out and research through group work and independent enquiry
5. Interpret visual and textual sources.
6. Present ideas through verbal and written methods.
GD402 EXPLORING ADVERTISING AND BRANDING TECHNOLOGY
This introductory module presents a broad view of advertising and creative strategy. Contemporary practice will be explored against the notion that the subject is constantly involved in change. Students are encouraged to investigate and explore the boundaries of broadcast, integrated, print, press and screen-based media. Practical skills will be enhanced by a series of studio based, cross-disciplinary project brief (s), placing the subject within the context of a rapidly developing multi-cultural and technology influenced society. By exploring advertising theory and the inner workings of some of the world’s leading examples of creative strategy, along with a series of case studies, market research and audience aspirations, students are enabled to establish an appreciation of strategic planning, management, art direction and consumer behaviour, sharing a common experience in project planning, conceptual development, experimentation, analysis, research and idea generation before dividing into project groups for subsequent progress in project development, presentation and feedback. A series of sessions will be delivered in 11- week blocks for each subject area, leading up to a submission of practical work and a reflective evaluation.
INDICATIVE CONTENT
• Introduction to the Advertising and Branding • Practical and contextual importance of the practice of Advertising and Branding, including case studies and current
trends • The processes included within logo design and suitability for purpose. • Combination of text and image to explore the potential of visual communication within the area of promotion
LEARNING OUTCOMES
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1. Identify key areas of advertising and branding related to the design and implementation of company awareness in
the global market and demonstrate this within own designs.
2. Produce effective and innovative examples of logo design suiting the key areas of colour theory, layout, market
research and typeface selection.
3. Select and accurately apply appropriate methods in digital imagery
4. Evaluate and interpret own outcomes in relation to the skills and techniques taught during the module.
GD403 NARRATIVE IMAGE MAKING FOR GRAPHIC DESIGN
Narrative Image making for Graphic Design builds upon your understanding of the design process. It utilises knowledge of the elements ‘type, form and image’, the experimental and exploratory work executed in the second module and the analysis and application of creative thinking and problem solving in relation to graphic design experienced in the third. You will be engaged in the development of ideas and creative work applicable to professional practice contexts. At this stage your level of competence should be broadly similar and the module continues to facilitate the development of skills, creative and critical thinking that will be used and developed throughout the degree scheme. The module follows a programme of separate assignment briefs and is taught through lectures and guided practical workshops that focus on problem solving and the application of their visual vocabulary.
This module focuses on the continued refinement of skills and the design problems presented in the assignment briefs are of a complexity appropriate for the end of level one. It further develops the application of creative, critical, visual thinking, the use of the language of typography, processes and practice of printmaking, the nature of 2 & 3d materials, illustration, digital imaging and photography for specific purposes. The course is designed to enable you to further develop skills, which cover a range of approaches in sketchbooks, ‘ideas sheets’ and resolved design work.
As in all the level four modules there are three subject areas, 1 Type, 2 Form, and 3 Image. You are required to explore record and reference your work in all three areas. This module forms a direct link to, and informs, the other level four studio-based modules.
INDICATIVE CONTENT
• Introduction to the application of creative and effective solutions to a range of media • How typography can be used to mediate the meaning of language • Application of visual and verbal language skills to problem solving • Selection and appropriate application of process/processes in the creative solution to a design problem • Creative presentation of final outcomes • Synthesis of all design skills for innovative solutions to graphic design problems.
LEARNING OUTCOMES
1. Execute a range of techniques demonstrating underlying concepts and principles of creative thinking, problem solving and the design process.
2. Use appropriate approaches to creative thinking, problem solving and the design process in relation to specific intentions within graphic design.
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3. Develop creative thinking and evidence in a final portfolio that clearly shows problem solving techniques graphic design solutions.
4. Select and execute appropriate and effective design solutions from a range of ideas.
GD404 EXPERIMENTAL JOURNEYS WITHING TRADITIONAL DESIGN
This module introduces you to the core elements within graphic design via a detailed induction programme in Typography, Three Dimensional Design, Illustration for Design and Printmaking. Through a series of one-week tasks, there will be a balanced focus upon traditional formal elements of graphic design and contemporary creative methods. Through the use of a broad range of materials and processes, concepts and tasks, this module encourages a breadth of approaches, and investigative techniques to aid the development of ideas.
Typography will introduce you to both the method and language of formal, classical typography and to the creative exploitation of type as a visual medium. You will be introduced to key terminology, font classifications and typographers, within the context of a series of presentations and workshops supporting a range of challenging creative tasks during the studio sessions.
Three Dimensional Design introduces you to the core elements of 3D design for the graphic designer. This component is aimed at developing your knowledge and understanding of working in three dimensions with a particular bias towards a packaging design or direct mail application. Students will explore conceptual thinking in the areas of folding and box type construction. As well as encouraging the creative use of materials, processes and hand-skills, this module serves as a useful foundation for packaging design in Level Five. There is a particular focus upon the exploitation of methods and materials to produce creative design solutions. Through the use of a broad range of materials and processes, concepts and tasks, this module encourages a breadth of approaches, and investigative techniques to aid the development of ideas. Demonstrations and workshops within sessions will provide great opportunities for skills acquisition. You will use reference material from primary and secondary sources that deal with elements of creative form.
Illustration for Design will encourage you to undertake simple experiments in mark making and the controlled application of a wide variety of media to achieve set goals. This module is aimed at developing the knowledge and understanding of illustration within the field of graphic design, including the use of illustration for editorial and advertising purposes. You will also be introduced to key terminology and the work of contemporary practitioners, within the context of a series of structured, creative tasks.
Printmaking will introduce you to the fundamentals of this vibrant and exciting creative field. A series of tasks designed to allow the students to experiment with a variety of print techniques, will ensure a selection of diverse and interesting outcomes, whilst embedding the fundamentals of various processes.
This module is one of a series of specific skills modules, aimed at introducing you to a broad ‘toolkit’ of approaches and techniques at an early stage of the programme. These modules are designed to highlight the range of industry skills, and provide a high degree of vocational relevance, whilst providing a dynamic platform for acquisition and development.
INDICATIVE CONTENT
• Present and communicate ideas and concepts. • Creative concept development in response to the set tasks and workshops. • Develop relevant and applicable skills during design tasks and workshops. • Produce a range of considered design outcomes. • Critically evaluate design development and final outcomes.
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• Reflect upon possible further development of intended outcomes.
LEARNING OUTCOMES
1. Select, and accurately apply, appropriate methods in the completion of Typography, 3D Design, Illustration and Printmaking tasks.
2. Present outcomes that reflect the traditional and contemporary craft based mediums explored in the workshops. 3. Discuss self-management skills in decision-making and managing workloads by meeting the deadlines of design
tasks. 4. Critically evaluate and interpret own outcomes in relation to the skills and techniques taught in the module.
GD405 DIGITAL DESIGN: CREAITVE SUITE AND ANIMATION
The intention of this module is to introduce core elements of industry standard software for the creation and manipulation of digital imagery. Digital Design is a pivotal part of the design industries, and this module is aimed at quickly developing the foundation skills for a range of software. This module will develop the knowledge and understanding of Apple-Mac based digital software with a particular bias towards a Graphic Design application. You will explore conceptual thinking in the areas of image-manipulation, vector-graphics and digital page-layout. As well as encouraging the creative use of software and processes, this module serves as to underpin and support digital applications across all studio modules.
There is a particular focus upon the exploitation of digital media to produce creative design solutions.
Through the use of a range of materials and processes, concepts and tasks, this module encourages a breadth of approaches, and investigative techniques to aid the development of ideas. You will be provided with a key set of skills across a range of applications and will be encouraged to further explore avenues for creative application.
You will attend lectures, demonstrations, and workshops that provide great opportunities for skills acquisition within the area of applied Digital Design. You will use reference material from primary and secondary sources that deal with elements of creative form-based 3-Dimensional solutions. An initial series of ‘quick-fire’ tasks will prime your competence within the software, prior to the introduction of more involved assignments later in the module.
This module is one of a series of topic-specific skills modules, aimed at providing you with a broad ‘toolkit’ of approaches and techniques during the early stages of the programme. These modules are designed to highlight the range of industry skills, and provide a high degree of vocational relevance, whilst providing a dynamic platform for acquisition and development.
INDICATIVE CONTENT
• Key functions and methods within industry-standard design software. • Digital technologies and software for the use of print design. • Explore the integration of digital methods and processes through the creative use of software. • Introduction to time based media through print or screen based applications. • Production of a software portfolio • Presentation of final outcomes • Written evaluation and analysis of digital imagery with supporting work
LEARNING OUTCOMES
1. Produce a range of work that is appropriate to digital design.
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2. Identify the potential for professional practice of technical methods and processes associated with digital design. 3. Research the potential of various digital media for further development. 4. Explore appropriate methods and processes to inform the selection of visual vocabulary appropriate to digital
design. 5. Identify select and use media appropriate to specific aims.
GD406 EXPLORATORY APPROACHES TO GRAPHIC DESIGN AND VISUAL COMMUNICATION
This introductory module enables you to explore Graphic Design and Visual Communication in a broad sense and in response to the challenges of the constantly changing needs of an industry driven by technological advances, consumer needs, multi-culturalism and digital culture. This demands a flexible and intuitive approach to problem solving and design, and graduates who have skills which enable ideas to be effectively realised in a range of output media will be best placed to take advantage of the opportunities available. In addition, development of a strong visual vocabulary through theoretical and practical study will further equip you for entry to employment in the creative and design industries. The skills and techniques developed in this module will also underpin subsequent modules in which creative skills and techniques are used and applied.
Using an inquiring, bold and experimental approach to ideas generation, you will be encouraged to investigate and explore the boundaries of print and screen-based communication media within this rapidly evolving subject area. Through visual research, analysis and case study, you will formulate a range of ideas and develop imagery in response to design tasks set. This module encourages a breadth of approaches, and investigative techniques to aid ideas development and you will explore a range of processes and technologies to aid the realisation of your design ideas. Practical skills will be enhanced by a series of studio based creative design tasks and supported by techniques or skill workshops. You will develop knowledge and contextual understanding of a rapidly developing multi-cultural and technology influenced society. The review and exploration of professional practice through case study will help to identify the inner workings and creative strategies of leading creative practitioners: this in turn will inform individual direction of your practical work and design development. You will from time to time combine in teams to share ideas and research, to collaborate on design development and to present outcomes for feedback purposes.
INDICATIVE CONTENT
• Overview of current graphic design practice
• Integrating theory and practice of the design process
• Methodologies and techniques for visual research and ideas generation
• Techniques workshop: analogue methods, illustration, printmaking, handcrafting.
• Techniques workshop: digital design for screen, print, typography ,layout and image manipulation
• Presentation techniques
• Reflective practice for review and evaluation
LEARNING OUTCOMES
1. Present a case study on a selected subject area in written and illustrated form demonstrating knowledge of
inherent characteristics of the work
2. Select and accurately apply appropriate experimental and exploratory methods in the completion of graphic design
and visual communication tasks
3. Produce a portfolio of examples demonstrating and recording approaches and techniques undertaken
4. Reflect, evaluate and interpret own outcomes in relation to the skills and techniques taught during the module
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YEAR 2 (LEVEL 5)
CS501 RESEARCH INTO PRACTICE
The Research into Practice module supports the development of research interests and projects contributing to the development of independent, critically aware practitioners in the School of Creative Arts. The module presents contemporary issues and diverse theories in the wider contexts of Creative Arts for debate and analysis.
The module explores how contemporary practitioners are working across many different Creative Arts disciplines and also with scientists, ecologists and others, building partnerships to innovate and also to sustain professional practice. The Research into Practice Module builds on key theories of authorship and communication in the creative arts that have been identified at level four with more focus on debates and analysis in relation to some key contemporary issues in the Creative Arts. The course will present and explore a range of significant theories and critical approaches to practice, with focus on analysing diverse points of view and exploring debates and interpretations.
The module is delivered by specialists and researchers into areas of contemporary Creative Arts and is additionally enriched by a range of visiting practicing artists and research practitioners within the School. These will present and discuss links between theory, research and professional practice in the Creative Arts.
INDICATIVE CONTENT
• Contemporary issues in relation to Creative Arts practice and its contexts (e.g. environment, science, gender, technology, audience participation)
• Contemporary critical theory, methods and approaches (e.g. postmodernism, post-structuralism, deconstruction, binaries, affect, virtual)
• Research methods and techniques (evaluation and analysis) • Informing, evolving and locating creative practice through research and critical theory
LEARNING OUTCOMES
1. Examine and relate the contexts of creative practice to specific questions.
2. Present and analyse debates and differences of opinion related to specific issues in the creative arts.
3. Research and analyse a range of ideas, from different sources of knowledge and theory, relevant to creative arts
practice.
4. Use key ideas and theories related to the creative arts to develop own learning.
5. Provide analysis, questions and arguments through verbal and written presentation methods.
6. Carry out research through independent enquiry related to a chosen area of professional creative arts practice.
7. Propose independent research in written form.
GD502 ENTREPRENEURIAL PRACTICE AND SELF-PROMOTION
This Module has been designed to support the concept that all learning is enhanced by real life experiences and that knowledge is a life long journey of progression that stimulates the personal growth of the creative mind. This module will expand your
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capacity to develop your ideas and concepts through to developmental level, to reflect, review and take real ownership of your future within Graphic Design.
The module will allow you to articulate your own personal goals and aspirations in measureable achievements and outcomes through the application of creative ideas and innovations to practical solutions. Combining creativity, problem solving through communication and action planning this module aims to raise your awareness and understanding of what enterprise and entrepreneurship really means. The module also aims to produce graduates that have the capacity to identify unique opportunities, are intuitive in their decision making, are able to identify growing market needs, niche areas in Graphic Design and are able to understand strategic thinking and planning at all levels.
Self-promotion is often the key to success and by developing the skillset associated with networking, developments within interactive and social media you will be able to broaden your employability in an ever changing, constantly developing employment marketplace. You will design and implement an innovative on-line presence such as your own website, Facebook, Pinterest, Twitter, Instagram, blog in turn raising your own on-line profile vital in today’s economy.
This module will also facilitate any optional work placements undertaken in level five. During a work placement you will be expected to actively and critically reflect on the range of different processes that you may be engaged in, for both productive work tasks set by the employer but also to extend your knowledge by adding value to your placement by critically analysing and adapting enterprising new ideas or strategies that may enable future improvements and success for your employer.
It is also vitally important for you to work on integrating your knowledge from a theoretical perspective into a pragmatic work based context, this will support your critical analysis and reflections and help you to review, evaluate and make decisions based on the integration of theory and practice, in short how to make ideas into reality. This also links to the development of your critical studies programme and will benefit in the writing of the dissertation proposal in the second semester of level 5. Critical reflection is essential for the achievement of the outcomes in this module and a substantial part of the assessment requires you to critically reflect, evaluate and make recommendations for action planning and progressive success, a key skill in graduate employment.
INDICATIVE CONTENT
• Raising awareness and developing and understanding of what enterprise and entrepreneurial practice means.
• Developing a deeper understanding of networking, social media and self- promotion to include an active on-line
presence
• Principles of entrepreneurial practice, recognising opportunities and building on existing market share.
• Business proposals, planning and budgets
• Practicalities of setting up a small business
• Promotion and marketing of a small business /Freelance practice -self promotion
• Reflective practice and critical analysis
• Innovative problem solving and action planning
• Integrating theory and practice
LEARNING OUTCOMES
1. Identify and recognise existing and new opportunities within the market place for both enterprise and entrepreneurial practice.
2. Participate in networking ventures; self-promotion and have an active web based on-line presence. 3. Write a business proposal to include forecasting, planning and budgets.
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4. Implement and critically evaluate a business plan which includes marketing and promotion, problem solving and action planning for future success.
5. Present the outcomes of their enterprise/entrepreneurial project to selected audiences.
GD503 CONCEPTUALISING IN GRAPHIC DESIGN
The purpose of this module is for you to explore the many ‘real world’ factors that affect advertising and the creative strategy processes through print and digital media. You will work on ‘live’ projects from industry or competition design award schemes such as Roses Awards, Clear Channel or Young Creative Network, paralleling creative strategies against constraints of time, format, client requirements, consumer expectations and market needs. You will be encouraged to participate in on-going contextual debate and further develop your knowledge of contemporary practice. Throughout there remains the opportunity for you to develop and implement digital campaigns that work seamlessly across a range of media platforms.
This module will allow for reflection and creative practice, building on experience gained in exploring advertising and creative strategy in level Four. Team working will be enhanced by challenging studio-based project(s), reinforcing the notion that advertising Creatives rarely work in isolation. Through collective market research, idea generation, subject analysis and campaign development a common collaborative philosophy is achieved. Team-working and group interaction (studio & online) is encouraged through regular presentations, feedback sessions, peer group critiques, group tutorials, seminars and lectures, leading up to a submission of detailed practical work at the end of the module.
INDICATIVE CONTENT
• Introduction to processes and techniques in digital print, design and art direction.
• Exploration of the use of creative methodologies that underpin conceptually-driven outcomes.
• Develop a series of creative and effective concepts within short timescales to industry focused communication
problems.
• Present a series of final outcomes to a professional standard through the application of visualising skills and techniques
in response to visual communication problems.
LEARNING OUTCOMES
1. Critically evaluate and analyse, the rigour and professionalism required to start a set project or national industry design award submission.
2. Create innovative solutions for communications within advertising and creative strategy. 3. Evaluate and interpret advanced skills and knowledge of graphic design practice associated with elected
specialisms. 4. Fully utilise all materials and processes associated with advanced levels of realisation and presentation.
GD504 ADVANCED DEVELOPMENT AND REALISATION FOR GRAPHIC DESIGN
In this module you will engage with complex and challenging projects representing work undertaken by designers in industry, whilst allowing you to develop autonomy and professionalism. You will be presented with problems of increasing complexity through simulated commercial assignments and live competition briefs such as the Star Packs Packaging Awards and the National Calendar Awards. Building upon previous modules, you will further develop critical understanding of teamwork, the
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links between concept, method and process, and continue to develop the techniques necessary for working as a graphic designer, whilst fostering an awareness of transferable skills.
You will develop a sustained approach to design, from initial concept through to development and final product. Within this level five module, there is an emphasis on co-operation, communication and experimentation with materials and techniques. It enables you to further develop specific skills and you will broaden your understanding of the application of visual language to professional practice contexts, extending conceptual thinking to longer, more complex projects.
You will be required to integrate materials and techniques, critical evaluation and an experimental approach to further develop and support your creative and intellectual potential in relation to sustained pieces of work
INDICATIVE CONTENT
• Introduction to processes and techniques in digital print, design and art direction
• Exploration of the use of creative methodologies that underpin conceptually-driven outcomes
• Developing a series of creative and effective concepts within short timescales to industry focused communication
problems
• Presentation techniques to meet professional standards
• Applying visualising skills and techniques in response to visual communication problems
LEARNING OUTCOMES
1. Engage in team and individual work to develop a concept from initiation to completion
2. Evaluate research into materials, methods and principles to inform personal and professional development.
3. Apply critical thinking and conceptual development to the implementation of extended graphic design briefs
4. Select and apply methods and processes to inform visual vocabulary and realise project requirements
5. Demonstrate portfolio presentation skills which conform to professional practice standards
GD505 SELF-INITIATED PATHWAYS FOR GRAPHIC DESIGN
Building upon the core elements learnt in Digital Creative Suite and Animation, this module aims to continue the theory and practice with an emphasis on conceptualisation and production within a digital environment. Through a series of sustained, complex, long projects incorporating project briefs that mimic the experience of the designer in industry, you will focus on ideas generation negotiating and selecting the methods and processes appropriate to desired aims and required solutions.
In an industry which has now predominantly shifted towards digital environments with an emphasis on the conceptualisation and production of content intended for the user to interact with, your focus will be on current and future trends in the digital medium. Traditional means, whilst still relevant, have been forced to change and adapt to meet a more demanding and expectant consumer market. Video games, social networking and other new forms of interactivity are effective means to convey your ideas and allow creativity from a new and exciting perspective.
INDICATIVE CONTENT
• Introduction to creative concept methodologies that underpin the development of digital outcomes • Advanced processes and techniques in digital design and print
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• Ideas and concepts generation negotiating and selecting the methods and processes appropriate to desired aims and required design solutions.
• Production of final outcomes that show development in the digital element of complex design problems and solutions • Evaluation and reflective analysis of the digital design process
LEARNING OUTCOMES
1. Create various graphic media in relation to specific briefs and critically analyse the results.
2. Prepare, create and present assignments showing autonomy and an awareness of industry standards
3. Work with a wide range of resources, traditional and digital, to create inspired portfolio content.
4. Carry out and research through group work and independent enquiry
5. Present ideas through verbal and written methods.
GD506 CREATIVE PERSPECTIVES AND INTERACTIVE MEDIA
This Module builds on the skills acquired at Levels Four and Five and gives you the opportunity to focus on a professional pathway in preparation for the next module and final portfolio consolidation. The two pathways available are Creative Advertising and Branding, and Web Design, Animation and Interactive Media. The aim of the Module is to provide you with the opportunity to initiate and develop a chosen specialist interest within the broad remit of the Design Industry. Particular importance is placed on your understanding of the value of diversity in professional practice, and your production of well-presented, advanced practical work, measured against realistic constraints of time, budget, project management and research.
You will begin to display a confidence in working autonomously and will engage in assignments that reflect your personal and professional direction and the pathways you have chosen. You will select assignments from a selection of set briefs, national and international competitions and live briefs. You will also formulate, plan and research a self-initiated project based on your pathway choice.
Following your chosen pathway, you will work towards building a focused Level Six portfolio including supporting developmental concept work as well as final outcomes. You will be regularly monitored at given stages by staff and visiting specialist practitioners from the Design Industry. The learning, knowledge and experience gained in this module will contribute significantly to the forthcoming Professional Pathway Synthesis module and ultimately your final portfolio and exhibition of work. It is therefore important to establish a wide range of competences and skills as well as a professional working method through the completion of this module.
INDICATIVE CONTENT
The diversity of design
Refining technical and manual skills to professional and Industry standards
Overview of national and international Graphic Design competitions and potential for creative interpretation and specialist development
Working within the confines of industry expectations, in relation to punctuality, attendance and deadlines.
Guidelines: self-initiated project development: formulation, preparation and presentation.
LEARNING OUTCOMES
1. Communicate ideas and information in visual, oral and written forms integrating professional theory and vocabulary and reflecting industry standards.
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2. Provide a creative response to set briefs, using a research oriented, analytical and problem solving approach and the application and refinement of technical and manual skills
3. Manage workloads and meet deadlines through self-management, working with increasing autonomy towards industry expectations.
4. Formulate, research and plan a self-initiated project showing autonomy and awareness of professional, industry standards and reflecting their chosen specialist pathway.
5. Evidence and evaluate progress, practical techniques and creative aspects of development, and present a formulated response to final outcomes and future potential.
YEAR 3 (LEVEL 6)
CS601 INDEPENDENT RESEARCH PROJECT
The Critical Studies course facilitates the Creative Arts Student’s development of critical and creative practices and skills including verbal, written visual communication and skills of research and analysis across all levels of the degree programme. As you progress from level five to level 6 the CS course aims to support the development of your skills relating to research, theoretical approaches and critical analysis learnt and practiced at Levels Four and Five. Level Six requires the furthering of critical studies skills through a self-determined research project, initiated in level five, and culminating in the Dissertation at Level Six. The Level Six Critical Studies module engages you in research into creative arts professional practice, critical analysis and the synthesis of the studio and written aspects of the programme in the form of a dissertation; it is expected that your dissertation will engage with the work of others and issues that underpin and inform their professional practice.
INDICATIVE CONTENT
Critical enquiry and analysis
Consolidate and synthesise research into theory and practice
Expectations of the dissertation (approaches, content, word count, deadlines, format, referencing)
Critical approaches to developing an enquiry for the research project.
Support of dissertation processes (research, written, structure)
LEARNING OUTCOMES
1. Plan and implement a focused, researched investigation, culminating in a written dissertation. 2. Devise and explain connections between the research enquiry and a chosen area of professional and creative practice. 3. Formulate questions and evaluate significant debates and theory related to the dissertation enquiry. 4. Relate the enquiry to a range of relevant contexts: including current creative, theoretical, political and cultural
concerns, giving relevant historical background. 5. Present ideas and arguments clearly and coherently in written form. 6. Implement a professional approach to the management and presentation of learning: attending meetings and
submitting drafts where required; conforming to academic, ethical and presentation standards as stated within the module and College regulations.
GD602 PROFESSIONAL PATHWAY
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This Module builds on the skills acquired at Levels Four and Five and gives you the opportunity to focus on a professional pathway in preparation for the next module and final portfolio consolidation. The two pathways available are Creative Advertising and Branding, and Web Design, Animation and Interactive Media. The aim of the Module is to provide you with the opportunity to initiate and develop a chosen specialist interest within the broad remit of the Design Industry. Particular importance is placed on your understanding of the value of diversity in professional practice, and your production of well-presented, advanced practical work, measured against realistic constraints of time, budget, project management and research.
You will begin to display a confidence in working autonomously and will engage in assignments that reflect your personal and professional direction and the pathways you have chosen. You will select assignments from a selection of set briefs, national and international competitions and live briefs. You will also formulate, plan and research a self-initiated project based on your pathway choice.
Following your chosen pathway, you will work towards building a focused Level Six portfolio including supporting developmental concept work as well as final outcomes. You will be regularly monitored at given stages by staff and visiting specialist practitioners from the Design Industry. The learning, knowledge and experience gained in this module will contribute significantly to the forthcoming Professional Pathway Synthesis module and ultimately your final portfolio and exhibition of work. It is therefore important to establish a wide range of competences and skills as well as a professional working method through the completion of this module.
INDICATIVE CONTENT
The diversity of design
Refining technical and manual skills to professional and Industry standards
Overview of national and international Graphic Design competitions and potential for creative interpretation and specialist development
Working within the confines of industry expectations, in relation to punctuality, attendance and deadlines.
Guidelines: self-initiated project development: formulation, preparation and presentation.
LEARNING OUTCOMES
1. Communicate ideas and information in visual, oral and written forms integrating professional theory and vocabulary and reflecting industry standards.
2. Provide a creative response to set briefs, using a research oriented, analytical and problem solving approach and the application and refinement of technical and manual skills
3. Manage workloads and meet deadlines through self-management, working with increasing autonomy towards industry expectations.
4. Formulate, research and plan a self-initiated project showing autonomy and awareness of professional, industry standards and reflecting their chosen specialist pathway.
5. Evidence and evaluate progress, practical techniques and creative aspects of development, and present a formulated response to final outcomes and future potential.
GD603 PROFESSIONAL PATHWAY SYNTHESIS
This Module builds on the principles of personal and professional development and is a summation of learning completed in previous modules. You will continue to develop your chosen specialist pathway either Creative Advertising and Branding, or Web Design, Animation and Interactive Media and will select further assignments from a selection of set briefs, national and international competitions, live briefs and personal identity branding to produce a professional body of work. You will show a
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growing confidence in working autonomously and will engage in assignments that reflect your chosen personal and professional direction and the highest standards of presentation.
The module will equip you to critically refine methods, processes and concepts relevant to your professional pathway. It will involve you in building a strong personal identity and branding. You will use social media with fluency to build networks and publish work via the web and will research the design industry in depth to establish contacts and identify opportunities relevant to your chosen specialist pathway. You will demonstrate increasing evidence of self-management and refine a broad range of competencies including technical skills, research and analytical inquiry. The module is designed to showcase your work to its maximum potential and to provide you with the skills and knowledge to enter employment in the creative industries or continue specialist study at higher level.
INDICATIVE CONTENT
Designing, producing and presenting a range of printed and digital outcomes to a set brief
Refining technical and manual skills to those of professional and Industry standards, whilst completing outcomes to brief
Personal identity design and branding.
Communication with Industry practitioners and suppliers and planning
Current trends and methods in the chosen field
The role and importance of critical enquiry and analysis during the production of outcomes to the brief
LEARNING OUTCOMES
1. Synthesise skills, knowledge and understanding in the realisation of a body of work that reflects an industry standard of finish.
2. Evidence a personal signature which demonstrates autonomy, self-promotion and individual style. 3. Produce creative outcomes using appropriate methods and techniques developed to industry standards that satisfy the
requirements of chosen design briefs and are that are presented professionally. 4. Demonstrate clear and effective strategies in the management of project briefs from inception and original concept to
fully realised outcomes. 5. Critically analyse and reflect on work, achievement and professional and personal development within the context of
industry expectations and identify opportunities for future growth.
GD604 ENTREPRENEURIAL EFFECTIVENESS, EXHIBITION SPACE AND PORTFOLIO
Enterprise and entrepreneurial practice are the very cornerstones of a productive and creative economic buoyant society, therefore this module will build upon the prior knowledge and skillset gained in level five. The aim of this module is to push the boundaries of your imagination and expand the capacity of your abilities to develop your ideas and concepts into unexplored possibilities, developing your skills in entrepreneurial effectiveness in conjunction with designing a professional graphics portfolio and exhibition space. The module will allow you to reflect, review and take real ownership of your future in Graphic Design while gaining a real insight into the current workplace through the world of trend forecasting and social media.
Researching current Graphic Design trends, forecasting and discovering emerging trends within all areas of design are an important element to the development of this module. Combining creativity, problem solving through communication and action planning the module aims to raise the awareness and understanding of how trends and social media impact both enterprise and entrepreneurial practice, thus enabling current practice in the development of your portfolio and a visually exciting exhibition space. The module aims to produce graduates that have the capacity to identify opportunities through the
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use of trend reports, forecasts and social media to explore emerging trends and capitalise on them. Graduates that are intuitive in their decision making, able to identify market needs, niche areas and understand strategic thinking and planning at all levels. An entrepreneurial mind set includes the development and acquisition of intellectual knowledge in the field of self-promotion and entrepreneurship defined here in the specific context of setting up a new business or developing and growing an existing business using trend forecasting and social media as current benchmarks.
At level six the module will run concurrently alongside studio modules by providing a structured and supportive environment this should enable an inclusive, reflective and evaluative process whereby you are able to build on possible existing opportunities developing a more through self-awareness of enterprise and entrepreneurial business.
It is also vitally important that you are able to work on integrating your new found knowledge from a theoretical perspective into a pragmatic work based context, understanding the positive use of social media and the importance on analysing market trends. This will support both your critical analysis and reflective study, enabling you to review, evaluate and make decisions based on the integration of theory and practice this also links to the development of your critical studies programme and will benefit in the writing of your final dissertation in level six. Critical reflection is essential for the achievement of the outcomes in this module and a substantial part of the assessment which requires you to critically reflect, evaluate and make recommendations for action planning and progressive success, a key skill in graduate employment.
INDICATIVE CONTENT
Social media and social networking and its impact on self- promotion to include an active on-line presence.
Principles of entrepreneurial practice, recognising opportunities and building on existing market share through the use of current and emerging market trends and interactive/ social media.
Business proposals, planning and budgets
Practicalities of setting up an exhibition space and exhibition
Promotion and marketing utilising interactive and social media for freelance practice /self- promotion/ exhibition
Development and presentation of a professional Graphic Design portfolio
Reflective practice and critical analysis
Innovative problem solving and action planning
Integrating theory and practice
LEARNING OUTCOMES
1. Create an enterprise proposal and budget that is trend aware, utilising where appropriate the networking possibilities of integrated social media.
2. Build an active online presence that encapsulates current uses of different interactive / social media. 3. Create a professional Graphics portfolio and vibrant exhibition space to include marketing and promotion of the
exhibition and successful creative problem solving and action planning. 4. Critically evaluate the entrepreneurial effectiveness of the enterprise plan and its implementation through to exhibition
through analytical reflective practice.
GD605 TRANSITIONAL DESIGN
Building upon previous modules at levels 4 and 5, this module seeks to develop your understanding of processes, systems of representation and the evolution of a personal language in graphic design that is applicable to professional practice. The aim of the module is to develop to your key skill set, allowing more control over your work and creative expression.
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The module will focus on providing a platform for you as an emerging designer, allowing you to shape your own professional identity and reflect upon your own strengths and qualities. There will be a key focus on industry competitions such as D&AD,YCN and Penguin Design Awards providing the opportunity to showcase your work to a national audience. This will give you the necessary platform to be critiqued by not only your tutors, but by industry professionals alongside students from other institutions.
As future industry professionals it is essential to take ownership of your work. The conceptualisation and development of your work within an independent environment is vital to your continuing advancement as a designer. Through continual consultations with your tutor you will convey concepts and ideas for each chosen competition brief and set milestones for future development. These competition briefs will be of the utmost importance for the preparation of your professional portfolio.
INDICATIVE CONTENT
Roles and responsibilities of the designer in relation to the expectations of industry
Processes, systems of representation and evolution of a personal language in graphic design
The role and importance of communication and networking media
Overview of design industry competitions showing examples
Identity and self-promotion
Making the transition from student to design professional
Developing a skill set for employment and professional practice
Reflective practice and critical analysis
LEARNING OUTCOMES
1. Critically review and apply a high degree of creativity and expertise in to a range of contexts.
2. Produce a body of original work to a professional standard
3. Identify potential within your practice for further development.
4. Present concepts relating to an identity for professional practice.
5. Manage the process of realising intentions through creative problem solving within professional practice