PROGRAM OVERVIEWARE YOU READY FOR THE STORM?Disruption and constant pressures face provider leaders from every direction. Mergers, acquisitions, and new operating models are consolidating operations while putting increased pressure on the ability to create value from scale. Reimbursement pressures and a changing regulatory landscape require a focus on cost reduction and adaptability to a constantly changing environment. Meanwhile, the ability to engage employees to new levels while developing strategies to attract and retain top talent is at a premium. On top of that, consumers are demanding to be put at the center of healthcare decision-making.

Join us for two days of strategic, action oriented sessions designed to open dialogues on many of healthcare finances’ most pressing challenges.

Learning Objectives: Upon completion of the program, participants will be able to:

■ Describe the latest trends in patient, physician, and employee engagement.

■ Describe top strategies to keep employees engaged, particularly through growth and change.

■ Identify career paths to the C-suite from top provider leaders ■ Identify strategies from top provider leaders on how to create a unified culture across disparate entities.

■ Describe various strategies for success in the rural health care market by using various affiliation models.

■ Identify regulatory issues raised by value-based payments. ■ Explain emerging technologies that are being applied to provider environments.

■ Explain industry trends leading to the increase in patient obligations.

■ Review the approach taken by SCL to provide more accessible and meaningful data.

■ Recognize current trends in payer - provider disputes, as well as industry (and outsider) attempts to address these cross-industry tensions and payment roadblocks.

■ List ROI stats on health care innovation initiatives. ■ Identify potential Medicare Advantage-related risk points within your organization.

Program Level: Intermediate

Prerequisites: This program is appropriate for healthcare finance professionals with experience and knowledge comparable to CFO’s, Revenue Cycle Executives, Consultants, Controllers, Finance Executives, and other similar positions.

Advanced Preparation: None

Delivery Method: Group Live Seminar

CPE Credit for Accountants/NASBA: Upon verification of participant attendance, this program will be eligible for up to 13.0 CPE credits in various fields of study. See the Detailed Conference Agenda for actual fields of study. Credits may vary depending on individual state guidelines.

HFMA Colorado Chapter is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE sponsors. State boards of accountancy have final authority

on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE sponsors through its website: www.learningmarket.org.

If You Have To Cancel: A refund of the registration fee will be granted if cancellation is received by September 6th, 2017. NO REFUND OR CREDIT will be granted if cancellation is received after September 6th, 2017. Substitutions are permitted. Cancellations must be submitted in writing to admin@hfma-co.org.

Sponsors & Exhibitors: The support of our sponsors make this program possible. Please be sure to visit our Exhibitors to learn about the great services and products that they offer.

Questions: If you have any questions concerning registration, refund, complaint, and/or program cancellation policies, please contact Jessica Griffith at admin@hfma-co.org.

Hotel Information: A block of rooms have been reserved with a preferred rate of $149.00 plus tax. Room cut-off date for reservations is August 30, 2017. All major credit cards are accepted at the hotel. Cancellation of reservations must be made according to hotel policies.

DoubleTree by Hilton Hotel Colorado Springs 1775 East Cheyenne Mountain Blvd.Colorado Springs, Colorado 80906Make your reservation online.

Leadership7:00 am - 8:00 am BREAKFAST WITH EXHIBITORS

8:00 am - 8:15 am WELCOME AND OPENING REMARKS

8:15 am - 9:45 am KEYNOTE: THE E-FACTOR: HOW ENGAGED PA-TIENTS, CLINICIANS, LEADERS, AND EMPLOYEES WILL TRANSFORM HEALTHCARELeaders in healthcare have a competitive advantage - we have the most talented, passionate people in any industry. Yet, despite decades of focus on performance improvement, our results lag behind our ambitions. In this session, hear Studer Group’s latest thinking on engaging people as a core competency necessary to achieve your mission.

9:45 am - 10:15 am BREAK WITH EXHIBITORS

10:15 am - 11:15 am EMPLOYEE ENGAGEMENT PANELLearn key strategies to take back to your facilities for inspiring, engaging and empowering your team, particularly during times of change.

11:30 am - 12:30 pm LUNCH WITH EXHIBITORS12:30 pm - 1:30 pm JOURNEY TO THE C-SUITE ROUNDTABLE

Ever wonder how C-level provider leaders made it to the top of their organizations? Hear firsthand stories from Colorado provider leaders on their journey to the C-suite. You may be surprised that the road can take many different paths.

Transformation1:30 pm - 2:00 pm BREAK WITH EXHIBITORS2:00 pm - 3:00 pm PATH TO SYSTEMNESS

Mergers, acquisitions, and new operating arrangements are putting increasing pressure on provider organizations to create value from scale. Listen to top provider leaders share practical strategies and lessons learned in the pursuit of systemness.

3:00 pm - 4:00 pm RURAL AFFILIATION MODELSRural hospitals across the country are using creative strategies to build efficiencies and to meet client needs through affiliating with larger more urban hospitals, as well as developing affiliated downstream entities, such as rural health clinics (“RHCs”). Hear how one rural New York critical access hospital is leading and succeeding in this space.

4:00 pm - 5:00 pm INTEGRATION IN A VALUE-BASED SYSTEM: IN-DUSTRY VERTICAL MERGERS AND VALUE-BASED ARRANGEMENTSThe industry continues to move from a volume- to value-based system as industry consolidation and alternative payment models grow to reduce costs and coordinate care. This presentation reviews industry trends and unique legal challenges of the healthcare regulatory scheme that industry players must understand to succeed in a value-based world.

5:00 pm - 6:30 pm NETWORKING RECEPTION

Wednesday, September 26

Innovation7:00 am - 8:00 am BREAKFAST WITH EXHIBITORS

7:00 am - 7:50 am HFMA 101Join us to learn more about our chapter, ways to get involved and our direction for the future.

8:00 am - 8:15 am WELCOME AND OPENING REMARKS

8:15 am - 9:45 am DIGITAL HEALTH INNOVATION FOR PROVIDERSAre you curious what all of the digital health buzz means for providers? Hear from digital health leaders about disruptive technologies and innovations that will influence the provider landscape.

9:45 am - 10:15 am BREAK WITH EXHIBITORS

10:15 am - 11:15 am THE PATIENT AS PAYOR: INNOVATIONS IN CONSUMER EXPERIENCE AND CONSUMER FINANCEA panel discussion on the topic of rising patient obligations and the ways health systems are improving the patient billing experience to increase margins and drive patient loyalty.

11:30 am - 12:30 pm LUNCH WITH EXHIBITORS12:30 pm - 1:30 pm USING DATA TO DRIVE ACTION

Spend less time pulling data – get data from one system that serves as the single source of truth versus multiple systems. Learn how to meet the demand of users and deliver data faster and in a scalable fashion. Provide insights in the form of technical and visual analytics making it easily understood and consumed by a variety of audiences.

Revenue Cycle1:30 pm - 2:00 pm BREAK WITH EXHIBITORS2:00 pm - 3:00 pm TRENDS IN PAYER DISPUTES

Stay up to date on areas of tension and formal disputes in provider – payer relationships across the country, as well as keep abreast of trends in disruption in the health care industry that seek to combine payer-provider operations.

3:00 pm - 4:00 pm STATE HEALTH CARE INNOVATION PAYS OFF Hear how innovation efforts across the state are in-fluencing health care delivery as well as cost savings and cost avoidance from Colorado State Innovation Model (SIM) and Health First Colorado (Medicaid) staff.

4:00 pm - 5:00 pm STATE OF MEDICARE ADVANTAGE IN COLORADOPresentation will examine the current state of the Medicare Advantage program as it exists in Colorado and identify trends that may continue into the future. Representatives from both the plan and provider sides will lead a balanced discussion on current “hot topics” and open the floor for a Q&A session.

5:00 pm - 5:10 pm CLOSING REMARKS

Thursday, September 27

7:00 AM Registration Opens

8:15 - 9:45 AM

Keynote Speaker: The E-Factor: How Engaged Patients, Clinicians, Leaders, and Employees Will Transform HealthcareLeaders in healthcare have a competitive advantage - we have the most talented, passionate people in any industry. Yet, despite decades of focus on performance improvement, our results lag behind our ambitions. In this session, hear Studer Group’s latest thinking on engaging people as a core competency necessary to achieve your mission.

Upon completion of this session, participants will be able to: ■ Describe the latest trends in patient, physician, and employee engagement. ■ Formulate your leadership philosophy from satisfaction to engagement. ■ Implement evidence-based strategies to empower your team’s human capital.

1.5 NASBA CPE CREDIT: Specialized KnowledgeCraig Deao, Senior Leader, Managing Director and National Speaker, Studer Group | Huron Consulting

Since 2006, Craig Deao has been a senior leader for Studer Group’s speaking team, and he now also serves as a Managing Director across Huron’s healthcare practice.

Splitting his time between executive leadership and speaking, Craig is a highly regarded expert on topics including leadership, engagement, quality and patient safety. He works with medical staffs and healthcare executives across North America and Australia to create highly reliable organizations

where employees want to work, physicians want to practice, and patients want to receive care.

He co-led the organization’s journey to become a recipient of the Malcolm Baldridge National Quality Award in 2010.

In 2016, Craig combined his experience with the latest evidence to author the book, “The E Factor: How Engaged Patients, Clinicians, Leaders, and Employees Will Transform Healthcare.”

In addition to his full-time work with Studer Group and Huron, he serves as faculty for the American College of Healthcare Executives (ACHE).

Born and raised in New Orleans, Craig received two bachelor’s degrees from Louisiana State University. He received a master’s degree in healthcare administration from the University of Minnesota. Craig now lives in Pensacola, Florida, where he serves on the quality committee of his local health system. He is married to Julie and is the proud father of Sam and Jack.

9:45 - 10:15 AM Break with Exhibitors

Wednesday, September 26

DETAILED CONFERENCE AGENDA

10:15-11:15 AM

Cultivating Employee Engagement in Times of ChangeLearn key strategies to take back to your facilities for inspiring, engaging and empowering your team, particularly during times of change. The ever-present financial, political and structural pressures on health care organizations can raise the stress levels of your employees and lead to disengagement, risk of departures, and customer disservice. This discussion will include a mix of experts in the area of employee engagement and a diverse panel of providers who are implementing creative strategies to keep their teams motivated, leading to stronger overall success of their organizations. The panel will discuss key issues related to employee engagement.

Upon completion of this session, participants will be able to: ■ Describe top strategies to keep employees engaged, particularly through growth and change ■ Identify ways to overcome hurdles and distractions, or when to walk away from unsuccessful efforts ■ Develop processes to measure employee engagement ■ Justify the business and patient care case for employee engagement.

1.0 NASBA CPE CREDIT: Specialized Knowledge

Byron McCurdy, CPES, COO, Bene-Fit Solutions, LLCByron G. McCurdy, CPES has been the CEO of three Human Resource consulting firms. He has been a leader in the Human Resource industry for over 30 years and has served as president of the National Association of Professional Employer Organizations. He has met with leaders of congress, been in the oval office, walked on the senate floor and has served as a member of the Idaho Legislature. He has also helped write and lobby industry legislation through relationships with the Internal Revenue Service in Washington, key people at the Departments of Treasury, Labor, OSHA

and Health and Human Services. He helped lead an initiative to create state legislation for the industry and testified in seventeen different state’s legislative committees. He has served on the boards of directors of both privately-held and publicly-traded companies. He is currently the Chief Operating Officer at Bene-Fit Solutions, LLC. Robert King, Kaiser Permanente

French Born, Native son of the great state of Kansas. Bobby King is a Human Resources Executive, a Business Systems advocate, Cultural Change Expert and LGBTQI Ally. He holds a B.S. degree in Political Science from Tennessee State University and a M.A. degree in Organizational Management from the University of Phoenix. Bobby is a certified O.D. Consultant and a Six Sigma Brown belt. He has worked internationally for global high tech giants like Oracle, Apple and Seagate Technologies. Prior to joining Kaiser Permanente as the Director of the Office of Equity, Inclusion & Diversity, Bobby

served 7 years as the Chief Human Resources Officer for the City of Longmont in Colorado. A life member of Kappa Alpha Psi Fraternity Inc. and a member of the National Association of Health Services Executives. Bobby serves on the Board of Directors for: Reach Out Read Colorado, The Native American Wellbriety Movement, Aurora Public Schools Foundation and the Executive Board for Global GPS for Adults. Bobby has three Children: Sergio (NY, NY), JoLyn and Chantal King (Portland, ME). In his spare time Bobby enjoys theater, jazz, golf, biking, mentoring and reading.Stacy Abel, Director of Human Resources and Occupational Health, Craig Hospital

Stacy Abel, SPHR, SHRM-SCP is the Director of Human Resources and Occupational Health. Stacy joined the Craig leadership team in 2009 and has over 20 years of experience in Healthcare Human Resources. She has extensive hands-on experience leading HR initiatives including policy design, compensation, performance management, recruiting, compliance reporting, HRIS implementations, HR workflow development, training and development, and benefits administration all of which enable Craig Hospital to recruit and retain a high performing and motivated workforce. Stacy holds

a BS in Business Administration/Human Resources with a Master’s in Organizational Leadership from Columbia thern University in Alabama. She is active with the Colorado Human Resource Association, the Colorado Healthcare Association for Human Resource Management, and the Society for Human Resource Management.

11:30 - 12:30 Lunch with Exhibitors

Wednesday (cont’d)

Wednesday (cont’d)

12:30 - 1:30 PM

Journey to the C-Suite RoundtableEver wonder how C-level provider leaders made it to the top of their organizations? Hear firsthand stories from Colorado provider leaders on their journey to the C-suite. You may be surprised that the road can take many different paths.Upon completion of this session, participants will be able to:

■ Identify career paths to the C-suite from top provider leaders ■ Apply career advice on how to stand out in your career advancement ■ Develop approaches to successfully navigate to the C-suite

1.0 NASBA CPE CREDIT: Personal DevelopmentJanie Wade, Executive Vice President and Chief Financial Officer

Janie Wade joined SCL Health on February 26, 2018, as Executive Vice President and Chief Financial Officer. In her role as CFO, Janie has overall responsibility for leading a high-performing financial organization, providing systemwide strategic oversight and direction for Finance, Accounting, Payroll, Treasury, Revenue Cycle, Supply Chain and Real Estate and setting the vision and strategy to deliver sound stewardship practices and safeguards for our ministries’ assets. She

also works closely with our board of directors and executive leadership across the system to reinforce market positioning and support our strategic growth initiatives, working collaboratively to lead our ongoing efforts to increase productivity, improve efficiency, reduce expenses and standardize operations. Prior to joining SCL Health, Janie worked in various financial roles at Baylor Scott & White Health from 1999-2018 and as an auditor with Arthur Andersen LLP. Janie has a BBA from Texas A&M University, College Station and a MBA from Texas A&M University, Commerce. She is also a Certified Public Accountant.

Hollie Seeley, Chief Operating OfficerHollie comes to Rose from HealthONE sister hospital Swedish Medical Center, where she served as vice president of operations since 2016. Prior to that, Hollie was vice president of AirLife and & Emergency Services for HealthONE. She has extensive experience with quality, patient satisfaction, staffing, physician engagement and operations. She has 26 years of healthcare experience, 10 of them wearing a flight suit & 8 wearing business suits.

Moderator: Bragg Hemme, Shareholder, Polsinelli, P.C. In order to assist health care clients address their targeted business concerns, Bragg Hemme draws on a wealth of practical experience and a solid understanding of the industry gained during her time as both external and internal counsel. Her experience includes advising clients regarding the complex and ever-changing federal and state regulatory environment, including Medicare, Medicare Advantage and Medicaid reimbursement, enrollment, licensure and certification issues, regulatory compliance, and fraud and abuse.

1:30 - 2:00 PM Break with Exhibitors

2:00 - 3:00 PM

Path to SystemnessMergers, acquisitions, and new operating arrangements are putting increasing pressure on provider organizations to create value from scale. Listen to top provider leaders share practical strategies and lessons learned in the pursuit of systemness.Upon completion of this session, participants will be able to:

■ Identify strategies from top provider leaders on how to create a unified culture across disparate entities ■ Analyze approaches to develop accountability structures balancing system and local entity needs ■ Develop tactics to avoid pitfalls in the journey toward systemness

1.0 NASBA CPE CREDIT: Specialized Knowledge

Hollie Seeley, Chief Operating OfficerJanie Wade, Executive Vice President adn Chief Financial OfficerModerator: Matt Antush, Healthcare Senior Director, Huron Consulting GroupSee previously included biographies.

3:00 - 4:00 PM

Rural Affiliation ModelsCritical Access Hospitals and other rural hospitals need to continually innovate and strategize even to stay open, let alone thrive. Rural hospitals across the country are using creative strategies to build efficiencies and to meet client needs through affiliating with larger more urban hospitals, as well as developing affiliated downstream entities, such as rural health clinics (“RHCs”). Hear how one rural New York critical access hospital is leading and succeeding in this space. Upon completion of this session, participants will be able to:

■ Describe various strategies for success in the rural health care market by using various affiliation models ■ Develop options for innovating and leading for success in rural areas ■ Strategize how to overcome barriers for success in rural areas, and how those strategies may differ across the country.

1.0 NASBA CPE CREDIT: Specialized Knowledge Rich Duvall, Chief Executive Officer, Carthage Area Hospital

Richard A. Duvall is the Chief Executive Officer for Carthage Area Hospital, Carthage, New York. He joined the hospital’s executive team in June 2008 as Administrator of Support Services. He was named Chief Operating Officer in 2011 and appointed CEO in September 2014. Prior to working for Carthage, he served as the CEO of Northern Oswego County Ambulance Inc for ten years. Rich holds a Master of Healthcare Management and is a graduate of The Academy for Healthcare Leadership Advancement at Cornell University’s Johnson School of Business. He is a member of the American College of Healthcare

Executives and serves on many health care, civic, and economic development agency boards including: Jefferson County Local Economic Development; North Country Initiative; Fort Drum Regional Health Planning Organization, chairman; and the Northern New York Rural Health Care Alliance.Rob Bloom, CPA, Chief Financial Officer, Carthage Area Hospital

Rob Bloom is the CFO for Carthage Area Hospital. With over 10 years’ experience as a healthcare executive, Mr. Bloom rejoined the hospital’s executive team in October 2014 as CFO. Rob previously served as CFO for Climax Manufacturing and served in various administrative and leadership roles in the healthcare sector. Mr. Bloom holds Master of Business Administration from SUNY Oswego and is a graduate of The Academy for Healthcare Leadership Advancement at Cornell University’s Johnson School of Business. Mr. Bloom serves on the board of directors for Hospice of Jefferson County as its

current president and is actively involved with several health care-related professional organizations.

4:00 - 5:00 PM

Integration in a Value-based System: Industry vertical mergers and value-based arrangements.The industry continues to move from a volume- to value-based system as industry consolidation and alternative payment models grow to reduce costs and coordinate care. This presentation review industry trends and unique legal challenges of the healthcare regulatory scheme that industry players must understand to succeed in a value-based world.Upon completion of this session, participants will be able to:

■ Identify regulatory issues raised by value-based payments. ■ Interpret industry trends regarding healthcare mergers and integration.

1.0 NASBA CPE CREDIT: Specialized KnowledgeBruce A Johnson, Shareholder Polsinelli, P.C.

Bruce A. Johnson is a shareholder in Polsinelli’ Denver health care practice office. Bruce assists medical groups, health systems and other health care enterprises in succeeding in today’s changing payment environments, including assisting with value-based payment models, clinically integrated networks, ACOs, and physician compensation and incentive systems to evolving payment structures. Bruce is a former consultant and the author of over 100 articles and several books on physician compensation

and other health care legal and operational topics.Marissa R. Urban, Associate, Polsinelli, P.C.

Marissa applies experience in fraud and abuse, mergers and acquisitions, regulatory compliance, and Federal Health Care Programs to promote client business objectives and legal compliance. Her years of experience in the pharmaceutical industry representing pharmaceutical manufacturers, pharmacy benefits managers, and pharmacies in strategic business development, mergers and acquisitions, and regulatory compliance provide experience-based insight for all types of health care entities.

5:00 - 6:30 PM Networking Reception

Wednesday (cont’d)

Thursday, September 277:00 - 8:00 Registration and Breakfast with Exhibitors

7:00 - 7:50 AM

HFMA 101Join us for coffee and breakfast and learn what the Colorado Chapter of HFMA is all about. Our chapter has over 700 members, representing all parts of the healthcare industry. We have a history of active participation by members and sponsors to bring leading educational events and conferences to our members. Our chapter is a leader in the professional development of its membership.

Upon completion of this session, participants will be able to: ■ Meet Chapter leaders ■ List the goals of the chapter ■ Identify ways to get involved

Chad Krcil, Director, Crowe, LLPChad Krcil is a Senior Manager with Crowe, LLP. He has 25 years of national health care finance experience focused on regulatory reimbursement, revenue recovery and project management. He is also an active member of HFMA. Chad is a Certified Healthcare Financial Professional and holds the HFMA designation of Fellow of Healthcare Financial Management. Chad is currently serving as an officer of the HFMA Colorado Chapter as the President. He has served the chapter in the roles of Certification chair, Board of Director, Annual Conference chair, Secretary and VP of Education. He also presents Medicare reimbursement strategy courses on a national level for HFMA at courses throughout the year and at HFMA’s ANI.

8:15 - 9:45 AM

Digital Health Innovation for ProvidersAre you curious what all of the digital health buzz means for providers? Hear from digital health leaders about disruptive technologies and innovations that will influence the provider landscape.

Upon completion of this session, participants will be able to: ■ Explain emerging technologies that are being applied to provider environments ■ Develop perspectives on how to apply digital health to your provider organization ■ Formulate approaches to create a culture of innovation within your organization

1.5 NASBA CPE CREDIT: Specialized KnowledgeRobyn Dietz, Director of Account Management, CirrusMD

Robyn Dietz is the Director of Account Management with CirrusMD. Ms. Dietz works directly with payers, health systems, and care providers to implement and support the delivery of immediate and asynchronous access to care through the communication modality patients are demanding—chat. Ms. Dietz has spent her career in healthcare, implementing workflow and technology solutions to provide enhanced accessibility for patients. She holds a Bachelor of Science from the University of

Wisconsin-Madison and currently lives in Denver, CO with her family.JP Bader, President, Next Health Choice

JP Bader is a recovering software engineer, improving healthcare via Next Health Choice (Coverage Verification and Pre-Authorization automation). His background includes an MA from the University of Chicago, 2 BS’s from Indiana University, decades of software application development, and involvement in the FI HFMA. Devoted husband, proud father of 6 children, garage bandleader, motorcycle & whiskey enthusiast, and enterprising accordionist.

Morgan Honea, MHA, Chief Executive Officer, CORHIOMorgan Honea is CEO for CORHIO, one of the nation’s largest and most successful health information exchange (HIE) organizations. Since May 2014, and has been working with CORHIO’s broad spectrum of partners and stakeholders to ensure HIE technology is meeting the current/future needs of patients, providers, and payers, to improve the efficiency and effectiveness of Colorado’s healthcare system. Honea received a Master’s in Healthcare Administration from Missouri State University and a Bachelor’s in Accounting from the University of Tulsa.

Digital Health Innovation (continued)Moderator: Matt Antush, Healthcare Senior Director, Huron Consulting Group

Matt Antush is a senior leader in Huron’s performance improvement consulting team. He has worked extensively with large, not-for-profit health systems, academic health systems, public health systems, and medical groups to realize significant operational and financial improvement. He specializes in hospital and medical group operations, Health Information System conversions and optimization, patient financial responsibility, and business office consolidation. Matt serves as the capability leader for Huron’s Patient Financial Responsibility offerings. He received a Bachelor of Science in

Accounting and a Master of Business Administration from the University of Denver. He lives in Colorado with his wife Pippa and three daughters, Hannah, Ashley, and Stella.

9:45 - 10:15 AM Break with Exhibitors

10:15-11:15 AM

The Patient as Payor: Innovations in Consumer Experience and Consumer FinanceA panel discussion on the topic of rising patient obligations and the ways health systems are improving the patient billing experience to increase margins and drive patient loyalty.

Upon completion of this session, participants will be able to: ■ Explain industry trends leading to the increase in patient obligations ■ Compare what peers are doing to improve patient education, financing, digital engagement, and billing transparency

1.0 NASBA CPE CREDIT: Specialized Knowledge

Michael Rawdan, System Director Revenue Cycle and Patient Experience, St. Luke’s Health SystemMichael Rawdan is responsible for account management & charter for a structure that redefines the patient financial experience for the largest Provider in Idaho. He has more than 20 years’ experience in customer management and patient experience working for firms such as Capital One and Hewlett-Packard. Michael has held various roles across diverse organizations including customer management and insights for Capital One. At Hewlett-Packard, Michael was the executive

responsible for a $2B e-Commerce organization. Within HP, Michael managed data & analytics to drive user interface changes that drove significant improvements in performance. These experiences have led Michael to St. Luke’s Health System where he identifies and develops solutions that improve patient financial experience from end to end. Michael holds a BS in Marketing from the University of Tampa, MBA from Northwest Nazarene University and a dual PhD. in International Business & Decision Sciences from NOVA Southeastern University.

Kim Roelfson, Corporate Revenue Managment, Director of Customer Service, Centura HealthKim Roelfson is the corporate revenue management, director of customer service for Centura Health. She joined Centura in 2011 and has oversight of customer service, vendor contracts & management and new associate & leader onboarding. Kim is passionate about providing gold standard customer service to Centura patients and customers while maintaining or exceeding self-pay collection goals. She enjoys and has had much success in bringing cross functional enterprise teams together to create standardized workflows and efficiencies that drive a positive patient experience from the time

of registration through the billing and collections.

Moderator: Ryan Hanson, Business Development, VisitPayRyan heads business development for VisitPay in the West, connecting health care providers to modern solutions to improve their patient financial experience. He holds a Bachelor’s degree in International Business from BIOLA University and a Master’s degree in Business Administration from Boise State University.

11:30 - 12:30 Lunch with Exhibitors

Thursday (cont’d)

12:30 - 1:30 PM

Using Data to Drive ActionSpend less time pulling data – get data from one system that serves as the single source of truth versus multiple systems. Learn how to meet the demand of users and deliver data faster and in a scalable fashion. Provide insights in the form of technical and visual analytics making it easily understood and consumed by a variety of audiences.

Upon completion of this session, participants will be able to: ■ Review the approach taken by SCL to provide more accessible and meaningful data ■ Apply our standardized data sets and our methodology to create one source of truth for finance teams

1.0 NASBA CPE CREDIT: Specialized KnowledgeLaurie Hindson, Senior Director of Data Analytics & Intelligence, SCL Health

Laurie is the Senior Director of Business Analytics & Intelligence for SCL Health with 20+ years of healthcare finance experience emphasis in developing analytical models, data marts and reporting frameworks.

1:30 - 2:00 PM Break with Exhibitors

2:00 - 3:00 PM

Trends in Payer Disputes

Stay up to date on areas of tension and formal disputes in provider – payer relationships across the country, as well as keep abreast of trends in disruption in the health care industry that seek to combine payer-provider operations.

Upon completion of this session, participants will be able to: ■ Recognize current trends in payer - provider disputes, as well as industry (and outsider) attempts to address these cross-industry tensions and payment roadblocks

1.0 NASBA CPE CREDIT: Specialized KnowledgeEmily Wey, Wey West Dispute Resolution, LLC

Emily Wey has enjoyed specializing in health care law for the entire course of her 20+ year career. Emily started her health care law career by working at leading health care firms, and broadened her experience by working as in-house counsel for a national provider and a large payer. Most recently, Emily led a large firm practice group of attorneys specializing in health care payment and disputes. In 2018, Emily founded her own law firm and dispute resolution practice, each focusing on provider – payer relations and disputes.

Thursday (cont’d)

3:00 - 4:00 PM

State Health Care Innovation Pays OffHear how innovation efforts across the state are influencing health care delivery as well as cost savings and cost avoidance from Colorado State Innovation Model (SIM) and Health First Colorado (Medicaid) staff. Hundreds of health care professionals from several specialties are participating in two federally funded, governor’s office initiatives managed by the SIM office, which works closely with Health First Colorado team members as well as five other health insurance companies that participate in the Multi-Payer Collaborative. Get details on how this work is producing better patient outcomes and avoiding or reducing costs in this action-oriented presentation.Upon completion of this session, participants will be able to:

■ List ROI stats on health care innovation initiatives ■ Assess how the new Medicaid APM will affect your practice ■ Demonstrate how your practice can benefit from lessons learned

1.0 NASBA CPE CREDIT: Specialized KnowledgeBarbara Martin, RN, MSN, ACNP-BC, MPH, Director, Colorado State Innovation Model

Barbara Martin, RN, MSN, ACNP-BC, MPH, has more than 15 years of clinical and leadership experience in healthcare delivery, care coordination, and working across complex systems of care. She received her master’s degree in public health in 2013 to focus on population-based policy and systems change work to enhance and improve systems of care delivery. Ms. Martin has been engaged with the SIM initiative since 2013. She served on the core SIM team during the grant planning process and led state public health efforts to implement population health strategies to support SIM as director of the Health

Systems Unit at the Colorado Department of Public Health and Environment. She joined the SIM office in 2015 as director of the Transforming Clinical Practices initiative (TCPi), to lead statewide efforts to build a program that helps clinicians and practices transition into new care delivery and payment models. She stepped in as interim director for SIM in March 2016 and was promoted to the director role in September.Matt Keelin, Program Manager, Colorado Transforming Clinical Practice Initiative, State Innovation

ModelIn his role as the TCPi Program Manager, Matt has responsibility for all aspects of the initiative to prepare providers for changes in healthcare payment and delivery. Matt has held various healthcare roles during his career. Prior to joining the SIM team, he primarily worked in the hospital environment in roles ranging from Finance and Budget, Contracting, Strategic and Facility Planning and Administration.

Shane Mofford, Rates and Payment Reform Division Director, Finance Office, Colorado Department of Health Care Policy & Financing

Shane Mofford, Director of the Rates and Payment Reform Division at the Department of Health Care Policy and Financing, has been with the Department for a little over eight years. In this role, Shane oversees rate setting for all of the Department’s managed care programs, inpatient and outpatient hospitals, FQHC/RHCs, waiver programs, and components of the general fee schedule. Additionally, Shane is integrally involved in the development and implementation of many of the Department’s payment reform efforts including managed care incentive programs, behavioral health reforms, and primary care

reform. Prior to joining the Department, Shane experienced health care from a different perspective; he spent a total of five years working with individuals with intellectual disabilities, working in the emergency room at Saint Anthony’s North in Westminster, and working at Poudre Valley Hospital in Fort Collins. His educational background in Behavioral Economics (BA/MA) and Political Science (BA) combined with his diverse experience in health care have ideally situated him for the task of leading meaningful payment reforms in the Colorado Medicaid program.

Thursday (cont’d)

4:00 - 5:00 PM

State of Medicare Advantage in Colorado

Examination of the current state of the Medicare Advantage program as it exists in Colorado and identify trends that may continue into the future. Representatives from both the plan and provider sides will lead a balanced discussion on current “hot topics” and open the floor for a Q&A session.

Upon completion of this session, participants will be able to: ■ Identify potential Medicare Advantage-related risk points within their organizations ■ Predict Medicare Advantage trends in Colorado ■ Discuss impact of increasing shift to Medicare Advantage ■ Strategize about building productive, patient-centered relationships with Medicare Advantage plans

1.0 NASBA CPE CREDIT: Specialized KnowledgeRyan Morgan, Attorney, Polsinelli, P.C.

Ryan Morgan has in-house experience on both the provider and payor sides giving him a unique, big-picture perspective to offer tailored and creative legal advice. Ryan has broad experience advising clients on health care regulatory issues, including: managed care contracting, Provider-Payor disputes and appeals, and Medicare Parts C and D compliance.

Thursday (cont’d)

Online (preferred):

Register online by clicking on the icon or by typing the link below into your browser.

Register Online

http://www.cvent.com/events/colorado-fall-summit/event-summary-9688c27872264d28bd3aa38e4386b71c.aspx?RefID=summary18

You will have the option to pay by credit card or check.

If paying by check, mail the payment along with copy of online registration to:

HFMA ColoradoPO BOX 5571Denver, CO 80217-5571

By Mail:You may also register by completing the attached registration formand forward along with check payment, payable to HFMA ColoradoChapter, to the address below. Due to the possibility of this conference selling out, if you plan to register by mail please email a copy of your registration to Jessica Griffith at jessica@hfma-co.org prior to mailing.

HFMA ColoradoPO BOX 5571Denver, CO 80217-5571

Please include registration form with payment.

Sponsor/Exhibitor RegistrationsAttendees using a complimentary registration included in theirsponsorship or included with their exhibit table will still need toregister complimentary attendees. Contact Jessica Griffith atjessica@hfma-co.org for details.

Questions?For any questions related to online registration please contact Jessica Griffith at admin@hfma-co.org

Instructions for Registering

Registration Information

Badge and Mailing Info:

Attendee Name

Title

HFMA Member Y N Mbr #

Organization

Address

City, ST, Zip

Phone

E-mail

Providers Rates (Hospital, Payor or Physician offices)

Early Bird before 8/20 RegularMember 1 day (Wed or Thurs) $125 $150Member Full Conference $195 $245Non-Member 1 day (Wed or Thurs) $150 $175Non-Member Full Conference $245 $295

Business Partner Rates Early Bird before 8/20 RegularMember 1 day (Wed or Thurs) $175 $200Member Full Conference $245 $295Non-Member 1 day (Wed or Thurs) $200 $245Non-Member Full Conference $295 $345

Networking Opportunities: Please indicate if you will attend our Wednesday night networking event. These are open to all attendees. RSVP appreciated.

Wednesday Night

Special Dietary Needs:

Vegetarian Vegan Gluten Free

$50 discount if you register by August 20th!

Registration Fees:Providers Rates (Hospital, Payor or Physician offices) Early Bird before 8/20 Regular

Member 1 day (Wed or Thurs) $125 $150

Member Full Conference $195 $245

Non-Member 1 day (Wed or Thurs) $150 $175

Non-Member Full Conference $245 $295

Business Partner Rates Early Bird before 8/20 Regular

Member 1 day (Wed or Thurs) $175 $200

Member Full Conference $245 $295

Non-Member 1 day (Wed or Thurs) $200 $245

Non-Member Full Conference $295 $345

TOTAL:

If You Have To Cancel: A refund of the registration fee will be granted if cancellation is received by September 6th, 2018. NO REFUND OR CREDIT will be granted if cancellation is received after September 6th, 2018. Substitutions are permitted. Cancellations must be submitted in writing to admin@hfma-co.org

Hotel Information: A block of rooms have been reserved with a preferred rate of $149.00 plus tax. Room cut-off date for reservations is August 30, 2018. All major credit cards are accepted at the hotel. Cancellation of reservations must be made according to hotel policies.

DoubleTree by Hilton Hotel Colorado Springs 1775 East Cheyenne Mountain Blvd.Colorado Springs, Colorado 80906

Make your reservation online.

HFMA Colorado Annual Business Partners.

Platinum Business Partners

Gold Business Partners

Silver Business Partners