program evaluation for kids on the block
TRANSCRIPT
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Evaluation Proposal
Program: Kids on the Block
Prepared by: Anna Gosselin, Christine Liu, Samriti Mishra, Marie-France
Par, & Hetal Patel
School of Public Health & Health Systems
University of Waterloo
Prepared for: Dr. Anita Myers
The Independent Living Centre of Waterloo Region
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Executive Summary
Background: The Kids on the Block (KOTB) program is an educational puppet show
presented in schools and other community venues aimed at raising childrens awareness
of persons with disabilities. This program is a subset of the Independent Living Centre of
Waterloo Regions community outreach initiative.
Purpose: The purpose of this evaluation is to gain an in-depth understanding of the
KOTB program so that recommendations can be made on their current practices and
suggestions can be provided to enhance program delivery. Through observation of the
program and staff interviews, an assessment can be made on their record-keeping such
that it can be useful to identify the impact of their program. Concurrently, an evaluation
study will help KOTB meet the needs of the program, as well as the needs of its
stakeholders.
Recommendations: The evaluation team made the following key recommendations: a)
the program should analyze their previously collected data for a snapshot of their current
circumstances; b) collect more data and analyze it via graphs, tables and trend charts; c)
centralize their records to one location; d) update their teacher feedback form; and e)
enhance their volunteer and client recruitment strategies.
Methods: Background information for this evaluation plan was collected through an
interview with a staff member, and review of pertinent literature. The evaluation plan
consists of compiling and reviewing existing records, obtaining feedback from teachers
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through focus groups, and gauging the value of the program through in-class interviews
with the participating children.
Final Notes: As a last remark, the evaluation team recognizes the resource constrictions
that KOTB may face. A detailed evaluation will allow KOTB to see what steps they can
take next to improve their program; this will provide KOTB the rationale and tools to
request further funding from stakeholders. Consequently, KOTB will be able to provide
their service to the community in the most effective way possible, while still fulfilling
their objectives to raise awareness of persons with disabilities.
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Table of Contents
1. Introduction & Overview 1
2. Program Description 2
3. Current Record-Keeping Practices 34. Program Goals & Objectives 4
Logic Model 6
5. Evaluation Readiness 6
6. Literature Review 7
7. Recommendations 11
Routine or Ongoing Data Collection 11
Periodic Evaluation Studies 13
8. Proposed Evaluation Plan 15
Project Outline or Design 15Sampling Procedures 17
Data Collection Procedures & Tools 18
Timeline & Resources 21
9. Next Steps 23
10. Summary & Conclusions 24
11. References 25
12. Appendices 27
Appendix A: Kids on the block interview 27
Appendix B: Kids on the Block Stakeholder Relationships 29
Appendix C
30
Appendix C1: Kids on the Block Logic Model 30
Appendix C2: Current Teacher Feedback Form 31
Appendix C3: Improved Teacher Feedback Form 32
Appendix D 34
Appendix D1: Operational Definitions 34
Appendix D2: Literature Review tables 35
Appendix E: Evaluation design 37
Appendix F: Focus Group Recruitment Materials
38
Appendix F1: Teacher Recruitment Letter 38
Appendix F2: Participating Childrens Recruitment Letter
39
Appendix F3: Non-Participating Childrens Recruitment Letter
39Appendix F4: Parental Information Letter and Consent Form 40
Appendix G: Focus Group Materials 42
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Appendix G1: Consent Forms for Educator/Teacher
42
Appendix G2: Focus Group Questionnaire
44
Appendix G3: Focus Group Protocol 46
Appendix G4: Focus Group Script 47Appendix H: In-Class Discussion Materials 48
Appendix H1: Questions for Ages 6-8 years 48
Appendix H2: Group Protocol 49
Appendix I: Staff Interview Script 50
Appendix J1: Consent from School Board for Evaluation
52
Appendix J2: Consent from Principle for Evaluation 53
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1. Introduction & Overview
The purpose of this project is to gain an in-depth understanding of the Kids on the
Block program through observation along with staff interviews to facilitate
recommendations on its current record-keeping practices. Concurrently, an evaluation
study will be designed that meets the information needs of the program and its
stakeholders. The team member had no direct affiliation with the Kids on the Block,
however, Marie France Par has previously worked as an attendant for the Independent
Living Centre.
Information for this project was gained through first-hand observation of the
program at Sunshine Montessori School in Kitchener, ON, by two members of the
evaluation team (M.F.P., H.P., others couldnt attend due to scheduling conflicts). In
addition, three members of the evaluation team (M.F.P., A.G., S.M.) conducted a 90-
minute, structured interview with the ILCWR Community Support Service Director and
the Kids on the Block Coordinator at ILCWRs head office. The interview script was
developed via a preliminary understanding of the program via the programs website,
which has been transcribed (C.L., Appendix A). The evaluation team was provided with
two pamphlets at the end of the interview: one aimed at recruiting volunteers and the
other provided to potential host schools. The 2010-2011 annual report created by ILCWR
was also consulted. Both materials were used throughout to help synthesize materials for
evaluation.
This report aims to provide a detailed background description of the Kids on the
Block program, the programs current practices and the literature review on the topic of
disability awareness in children. This will provide rationale for the recommendations for
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the programs ongoing data collection as well as the proposed evaluation plan (concurrent
process and outcome evaluation).
2. Program Description
Mennonite Central Committee founded the Independent Living Centre of Waterloo
Region (ILCWR) in 1982 under the direction of Henry Enns, a social worker and
wheelchair user and a pioneer in combatting social stereotypes towards persons with
disabilities. The organizations initial mandate consisted of assisted living services, which
quickly expanded to attendant services, outreach programs and community support
services. The Kids on the Block program began in 1983, as part of community support
services under the Public Awareness and Education branch of ILCWR (ILCWR, 2012).
The Kids on the Block (KOTB) program is an educational puppet show presented
in schools and other community venues aimed at raising childrens awareness of persons
with disabilities. The program makes use of a Japanese style of puppetry called Bunraku.
This authentic style of Japanese puppet theater is supposed to be childlike and realistic,
representing children aged 11 or 12 years old (Pappas, 2012). The show gives children
the unique opportunity to ask questions about living with disabilities. The performance
also celebrates differences and emphasizes inclusivity and friendship (ILCWR, 2012).
ILCWR purchases puppets and the rights to the show scripts from an American
organization, who initially established the concept of Kids on the Block.
Two staff members and a volunteer base of puppeteers operate the program
currently. Puppet shows are booked by schools and other community groups who make
arrangements with the puppeteers to choose a date for the show. While ILCWR has made
some advertising efforts in the past (brochures, mail-outs), knowledge of the program is
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spread mainly through word of mouth and referrals. Kids on the Block is partially funded
by outside community groups such as the Region of Waterloo and United Way. While
the shows are offered for free, the program accepts any donations from the host
organizations. The stakeholder relationships are depicted in Appendix B.
3. Current Record-Keeping Practices
Currently, KOTB routinely collects basic information about each booking including
the contact information, facility, presentation content, date, time and attendance.
Additionally, data on volunteers, donations received and client satisfaction (although
brief) were recorded. In terms of client satisfaction, teachers at the host school are given
feedback forms to fill out and return by mail (Appendix C2).
KOTB collects data both before and after each show. To collect this information,
the program coordinator requests administrative information prior to the presentation.
Client satisfaction surveys are given out to hosts after each puppet presentation. All of
this information is stored electronically in a spreadsheet format and updated on a monthly
basis.
We identified improvements that can be made to the programs current record
keeping practices, especially with regards to the satisfaction survey. Better guidance will
be provided by the use of comprehensive questions. This will allow Kids on the Block to
obtain information that is relevant to the improvement or maintenance of the program.
Furthermore, the information from these surveys is not collectively summarized at a
centralized location (e.g. one computer system or location dedicated to Kids on the
Block). The Penpal program used to collect questions from children after the show is not
currently analyzed. Further, data from educators that dont fill out the feedback form and
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students that dont ask questions arent accounted for. As a result of limited resources for
the program, regular outcome information is hard to both capture and maintain.
The lack of a centralized database for information hinders qualitative analysis that
can be done to reveal changes in client satisfaction or program needs. Without taking into
account the Penpal program, any shifts in awareness of the community wont be evident.
The proposed evaluation program will allow for adequate use of the abovementioned
information.
4. Program Goals & Objectives
The programs main goal is to contribute to a barrier-free environment for persons
with disabilities by raising childrens awareness using a variety of relevant topics. This
goal is portrayed on the Independent Living Centres website, as an overarching objective
or a broad mission statement for the Kids on the Block program. Currently, the program
does not have any goals and objectives officially composed. As such, the evaluation team
has put together a list to reflect the programs goals and objectives as closely as possible.
The list, found in Table 1, was generated through information retrieved from the
interview, program website, and observation.
The goals and objectives need to be even more specific to be able to determine
how they will be fulfilled. Table 1 is a good starting point for breaking down some of the
general objectives. The goals and objectives in Table 2 are explicit statements that are
classified into categories that include broad mission statements (BM), process or service
delivery objectives (P), outputs objectives (O), and client-oriented outcomes (C) (Myers,
1999). These specific goals and objectives are formulated to also reflect some of the
current needs of the program and will be discussed in greater detail later in this report.
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Table 1. Program objectives
Broad Specific
To encourage discussion To encourage children to talk about their concerns and
feelings regarding those with disabilities
To encourage children to ask questions
To educate To educate children on both specific disabilities as well as
broader themesTo educate children and individuals on appropriate
terminology
To provide resources To offer resources for educators and children on
disabilities
To increase awareness To encourage community engagement by involving other
stakeholder groups
Table 2. Classification of goals and objectives
Goals and Objectives Classification
To promote a barrier-free environment BM
To increase awareness about disabilities BM
To develop a more comprehensive client satisfaction survey P
To hire more staff or recruit more volunteers P
To consolidate or summarize data currently collected P
To attract more clients and achieve a greater response rate P
To provide information and resources for students and the
community
P
To obtain more referrals P
To achieve a high satisfaction rating from program users O
To increase response rates in the pen pal program O
To increase openness and discussion of the topic presented O
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To increase childrens knowledge about disabilities and itsassociated terminology
C
To increase self-esteem and ability to embrace individuality C
Logic Model
The Kids on the Block program doesnt have a formal logic model. Appendix C1
displays Kids on the Block as one of the activities of ILCWR in a logic model created by
the evaluation team. The model was created using the pamphlets provided by the program
as well as information collected from the ILCWR website and KOTB interview.
5. Evaluation Readiness
As mentioned earlier, the KOTB program has scarce resources to conduct an
evaluation. The program currently only has one part-time staff member and one full-time
staff member who is on maternity leave and is being temporarily substituted. This
program also has a very limited budget as it is a not-for-profit organization that depends
mainly on donations and funding from external organizations like the United Way (see
Appendix B for a complete list). The KOTB is accountable to the United Way and the
Region of Waterloo along with the ILCWR and the regional government. The program is
occasionally requested to provide data to these funders on the use of the program in order
to receive their funding. The Kids on the Block program is also reported on in ILCWRs
annual report.
There has been no prior evaluation conducted in this program. The staff in charge
of KOTB were very receptive to having an evaluation and are interested in obtaining
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feedback about their program. Specifically, they are interested in knowing whether
children who see their show display increased knowledge and a positive attitude towards
disabled persons. We speculate that the key stakeholders will be interested in knowing
the breakdown of program costs to understand the specific impact of their donations.
They might also be interested in knowing if there are more resource requirements for the
program to optimally meet the prescribed goal objectives. Finally, the stakeholders would
like to know about any attitude shifts in the Waterloo community, as well as any future
plans the program may have to improve operations and delivery.
6. Literature Review
PubMed was used as the primary database, along with some initial searches on
Google Scholar. A news article was also obtained by doing a quick search on Google.
The search terms included disability, awareness, program evaluation, and child*.
This yielded a total of 16 articles, which was then subjected to the exclusion criteria of
topic relevance. This was applied to the article headings and abstracts, resulting in three
articles. Two additional articles were sought out from the reference section of these
articles for background information. Grey literature was retrieved for examination by
typing the words kids on the block disability awareness under recent news articles on
Google.
The following is a summary of the findings upon condensing the literature review.
It includes background information on adults and childrens attitudes towards persons
with disabilities in addition to examples of evaluation studies performed on disability
awareness programs similar to Kids on the Block. The section wraps up with the
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implications of these studies on the proposed design of our program evaluation. Please
refer to Appendix D1 for all operational definitions of theories and instruments
underlined.
Attitudes towards disabilities
For a childs social and academic development, social acceptance and a true sense
of belonging are important. However, it has been found that despite a plethora of
opportune moments to interact with children with disabilities, most able-bodied children
do not take advantage of these opportunities. These barriers are overcome only by
encouragement and support towards positive interactions by authorities. Furthermore,
persuasive theory hypothesizes that for attitude shifts, repetitive information and positive
attitudes of authority figures play important roles (Tavares, 2011).
Inclusive schooling also requires institutions to train teachers to adapt to
heterogeneity in their classrooms. Research in psychology has revealed that increased
social contact between members of groups reduces negative attitudes substantially. Both
the number and quality of interactions affect the impact of the event. Further, it has been
found that the effect of interaction on perception is higher than an educational course on
disability awareness (Hein et al., 2011). Sharma et al. (2006) administered a survey to a
group of 1060 teachers in training to assess the impact of an inclusive education;
Australia, Canada, Hong Kong, and Singapore were the main areas survey distribution.
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Results indicated that teachers with previous interactions with disabled persons had a
higher positive outlook towards inclusive education than those without.
The program usually caters to children from 8 to 11 years of age, which is when
imagination grows in leaps and bounds. Psychologists have seen an abundant amount of
evidence for symbolic thinking during these ages as well. Hence, the KOTB program can
provide an ideal environment for increasing childrens exposure to disabled persons by
making use of symbolic thinking via puppetry (Peskin & Wells-Jopling, 2012).
Guiding research
Fox and colleagues (2010) investigated childrens concepts of mental illness using
the framework of the nave theory approach. This school of thought maintains that
children develop concepts about their surrounding by creating simple theories that are
constantly challenged as they are exposed to new information. This study used semi-
structured focused interviews with children ages 5 to 11. It was found that younger
children tended to rely on their knowledge of common physical illnesses when thinking
about mental illnesses while older children demonstrated differences in their thinking
about mental and physical illnesses (Fox et al., 2010).
Hein and colleagues (2011) developed a new instrument, the Implicit Assessment
Test, and compared its finding with self-report measures. The researchers also asked
participants about the extent and quality of their contact with persons with disabilities. It
was found that participants overt attitudes were improved through increased quality of
contact with persons with disabilities. However, participants implicit, or subconscious,
attitudes remained unchanged (Hein et al., 2011).
Prior evaluation studies
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While no formal evaluations of KOTB programs were encountered, similar programs
have undergone evaluations that provide useful insights for the development of an
appropriate evaluation plan.
Kids Are Kids is a program aimed at children in grades 1 through 8 which focuses on
encouraging and guiding kids to actively include their peers with disabilities. It consists
of a 45-minute presentation made by a consultant to depict a child with disabilities
experiencing difficult peer relations. An evaluation conducted by Tavares (2011) used
two measurement instruments: the Chedoke McMaster Attitudes Towards Children with
Handicaps scale (CATCH) and a Social Interaction Questionnaire. It was found that the
program had a positive impact on childrens attitudes towards peers with disabilities.
Students with disabilities for whom the program was held also reported increased social
inclusion (Tavares, 2011).
Ison and colleagues (2010) evaluated Just Like You, an in-class workshop for grade
5 students in Sydney, Australia. This program consists two 90-minute information
sessions. Following the program, the childrens attitudes were quantitatively assessed
using a questionnaire and qualitatively assessed through small focus groups. The
evaluation team found a significant short-term improvement in attitude, knowledge and
acceptance of people with disabilities (Ison et al., 2010).
Summary and implications
The background information gained from the literature review indicate that school-
aged children need guidance and encouragement in order to actively include their peers
with disabilities. Additionally, exposure to individuals with disabilities provides a
valuable opportunity for children to ask questions about living with these challenges (Fox
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et al., 2010; Tavares, 2011). This clearly demonstrates the value of awareness programs
such as KOTB. In fact, using puppets provides non-threatening exposure to children with
disabilities while working with their symbolic thinking. These evaluations demonstrate
various tools and methods used to assess changes in attitudes in children. Questionnaire-
based instruments and focus groups aimed at obtaining childrens opinions were effective
in gathering information about these programs (Ison et al., 2010; Tavares, 2011). The
details of the aforementioned studies have been summarized in tables (Appendix D2).
7. Recommendations
Routine or Ongoing Data Collection
There are a number of limitations with regards to theprograms routine data
collection and record-keeping practices. These are outlined in Table 3, along with some
important recommendations.
Table.3. Limitations of the current record-keeping practices and recommended
actions
Limitations Recommendations for each Limitation
The information collected is not
collectively summarized
Make use of charts, graphs and link various
data to determine associations and trends
There is a lack of staff and volunteers Hire more staff or recruit more volunteers
by providing incentives and enhancing
recruitment strategies (promotions)
Limited internal reporting requirements Come up with standard and timely protocols
for reporting of program progress
Lack of formal external reporting
requirements
A periodic report should be compiled for allrelevant stakeholders to increase chances of
funding
Evaluation of program effectiveness is
minimal
Create a more comprehensive questionnaire
that includes more relevant measures
Client satisfaction questionnaires have low Implement an online survey system that is
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response rates anonymous
Program is mainly operating on a referral
basis
Work on strengthening their advertising
strategies through the use of various media,specifically recruitment website along with
email bookings
Obstacle to determine consistency in
presentation delivery
Have a debriefing after each presentation
The information currently collected is very basic and mostly administrative. The
use of spreadsheets is a great tool to organize data like contact information, attendance
and donation amounts. It can further enhance the utility of their data if they were to add
additional information. For example, location information can be augmented by making
additional notes (i.e. capacity limitations) to identify possible barriers to effective
presentation delivery. Throughout the year, the program can periodically assess how
these limitationswhether it is space restrictions or accessibility issuesare associated
with client satisfaction. These minor adjustments in record-keeping will greatly improve
the KOTBs ability to control for any factors that may affect the impact of their program.
In this way, they are collecting more information relevant to program delivery and
operations so that analysis can be done to reach meaningful conclusions.
It would be advantageous for KOTB to enhance their online presence and utilize
the electronic networking opportunities available. As outlined in Table 3 above, it is
recommended that the program make use of a personal website. In conjunction with
consolidating their regularly collected booking information, a website platform can help
in creating a database of contact information of those interested. This database can be
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used for sending out advertisements and/or a periodic community newsletter. Further, by
implementing increased use of online resources, the teacher feedback form could be
administered in an electronic format. Teachers would receive a follow-up email after the
show, enabling them to fill out the form. This approach would greatly increase the
number of responses. Refer to Appendix C2 and C3 for the current and improved
feedback forms.
There are some challenges with regards to the security of the information collected,
especially since most of it will be stored on a computer system. Passwords and
encryptions may be used for the documents and files. If any of the evaluation information
were to be used in the future, for example to advertise the success of the program, then
informed consent would be added with the feedback questionnaires. Consent will also
need to be obtained so that the clients are aware of what the data collected is being used
for. The evaluation team suggests that anonymity be used in the survey to gain more
accurate responses.
Periodic Evaluation Studies
Table 4. Rationale for the choice of evaluation plan
Evaluation Plan Priority Rationale
Needs Assessment No The program has already been implemented.
Periodic Needs Perhaps
Later
This may be required after outcome evaluation
to determine if the target groups need to beupdated, and to recognize any specific needs.
Implementation No The program has already been implemented.
Formative No Interest has already been established; program
has already been implemented.
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Process Yes Record-keeping practices and data collection
need improvement to enable an adequate
outcome evaluation.
Outcome Yes The program wishes to know whether their
program creates an impact/is effective. This
will be done concurrently with Process.
Cost Analysis Perhaps
Later
Since the program does have budget
constraints, it would be beneficial to determineif the new implementations are efficient and if
their investments are paying off.
It is known that the program wishes to determine the impact of their program on the
children and the community. Consequently, it is important for them to identify which of
their program objectives are being fulfilled and which need more attention. Throughout
the literature, it is already known that awareness programs such as Kids on the Block can
have an important impact on childrens attitudes towards persons with disabilities.
However, it is difficult to actually measure changes in awareness. Thus, in order to carry
out an appropriate outcome evaluation, record-keeping practices and data collection
protocols need to be established. If there are no protocols in place for collecting data and
analyzing them, it may be difficult to conduct an outcome evaluation or analyze the
results for effectiveness. This is why the evaluation team has proposed to conduct both
process evaluation and outcome evaluation as stated in Table 4 above. The process
evaluation will enhance the programs ability to be prepared for an outcome evaluation.
The findings of the evaluations will lead to the following desired outcomes if executed
thoroughly and carefully:
The program will be able to:
Monitor the effectiveness or impact of their program
Determine trends over time
Make decisions about their staffing requirements
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Make decisions on their advertising strategies
Determine what topics are popular among their clients to alter delivery strategies
Provide internal and external stakeholders with information on the effectiveness
of their operations
Receive more funding from stakeholders to enhance their program
Assist with the fulfillment of program objectives if data is collectively
summarized
We omitted a readability analysis, as KOTB is not delivered via use of print
materials and the pamphlets provided are too short to analyze.
8. Proposed Evaluation Plan
Project Outline or Design
This evaluation will help identify if the program is seen as effective and will
highlight any other barriers Kids on the Block program may face.
Additionally, this process evaluation is designed to address the following questions:
What are the strengths and weaknesses of the current procedures used by the
program?
Where is the demand of the program?
What age groups does the program reach-out to?
Are current record-keeping procedures efficient and collect sufficient
information?
Is the advertisement of the program adequate?
Are allocated resources to the program adequate?
The following is the rationale along with a proposed design for addressing the
abovementioned questions. An analysis of the consolidated spreadsheet (that contains the
programs administrative information) will shed light on which communities have been
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exposed to the show, the age group of the audience and times of the year when the show
is most often used. Simple trend graphs would be suitable to display such information.
Any disparities between KOTBs goals and objectives will be noted to identify any
barriers to reaching their target audiences. This process will help indicate the types of
information that should be collected on a regular basis, as well as provide baseline
information for comparison post the evaluation process.
Second, focus groups will be conducted with teachers who have seen one of the
KOTB presentations. These focus groups will help identify if the program is seen as
effective, how these individuals found out about the program, why they decided to bring
in the play and if they believe the topics are appropriate.
Finally, in-class interviews lead by research staff with children directly following
the puppet show will provide insight into what the audience takes away from the
presentation. This will be compared with control focus groups with children who have
not yet seen the show. Both of these interviews will be held immediately after the show.
These discussions will consist of structured group interviews aimed at determining the
effect of the program on childrens attitudes towards persons with disabilities. The
control focus groups will also provide a baseline for current attitude towards disabilities.
The schematic for the proposed design can be found in Appendix E.
The following section discusses the strengths and limitations of the proposed
evaluation plan. The analysis of the currents records being administrative in nature, have
low burden on the participants, are comprehensive and do not require high level of
expertise. On the other hand, satisfaction surveys, focus groups and the in-class
interviews, which will provide improved qualitative data, require substantially more
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funds, time, and expertise. These strategies also require heavy involvements by the
participants. Obtaining informed consent is critical for both the teacher focus groups and
the in-class interviews with the children. In the latter case, consent would have to be
provided by parents and extra care would have to be taken with the children. Someone
who has ample expertise in conducting discussions with children should be appointed to
lead the discussions. All in all, the analysis of current records, the teacher focus group
and the in-class interviews will help build a comprehensive understanding of the current
procedures as well as provide ideas to improve these procedures.
Sampling Procedures
In the first month of the process, starting in July, an analysis of the existing records
will be completed. The objective for this month is to consolidate all previous information
into a centralized database on a spreadsheet. This new data set will additionally include
information on previous use, media advertisements, contacts, and questionnaire responses
from current client feedback forms. In the next three months, the majority of the
evaluation will be carried out (i.e. August, September and October). Evaluators will come
in and train the KOTB staff to assist with information gathering and informed consent
procedures. After puppet presentations, KOTB will provide the teachers with a copy of
parental consent forms (Appendix F4) to be sent home to any willing teachers
homeroom students. Further, teachers from the non-participating classes in the same age
group (controlling for age) will be sent an information letter as well as teachers and
childrens consent forms (Appendix F3).
There will be four to six teacher focus groups, depending on when data saturation is
reached. Each focus group will have between six to eight teachers. Letters will be sent to
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teachers who have previously seen the play asking them to participate in these focus
groups. Consent will be acquired at the beginning of the sessions (Appendix G). All
information gathered during the session is confidential and will be kept in locked
cabinets, preferably at the ILCWR head office. All audiotapes will be used to code the
sessions, but once the coding is complete they will be destroyed. Follow-up telephone
interviews (for which a consent form is provided in Appendix G1) will be conducted with
a few participants to ensure that the conclusions of the session are consistent with their
recollection. Finally, at the end of the session a questionnaire will be given to participants
(Appendix G2).
Four to six in-class focused interviews will be held at the school receiving the Kids
on the Block show. The number of children involved will depend on the size of the
classes and how many parents agree to their childs participation. Prior to the show,
letters will be sent to students informing them of the show and requesting parents
consent for their childs participation in an in-class discussion lead by a member of the
evaluation team. The information letter and consent form can be found in Appendix F.
Data Collection Procedures & Tools
A. Centralized Data Collecting System
Current records and data from the previous three years will be put into a centralized
database. Previous data include contact information, facility, donations and audience
numbers, volunteer numbers, presentation topics, and booking repeats. New data
collected will be placed in the centralized system to include previous data, in addition to
specific contact information (school email, telephone), the composition of the audience, ,
new or returning users, program advertisement, satisfaction questionnaire responses, and
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Penpal program responses. Furthermore, information like how bookings are made (email
or telephone), topic/script request and number of volunteers will also be collected. This
allows for an organized collection of all records, and easy analysis of seasonal or yearly
trend that can be presented to United Way annually. This can also reveal information on
scheduling trends for volunteers and employees, and thus provide a better overview of
when the need is greatest for volunteer recruitment. Mileage spent on travelling to
presentation destinations can show current expenditure on travel costs, while satisfaction
survey information can provide indications of what advertising means would be most cost
efficient and result in a greater reach. The overarching rationale is to have all of the
records in one location. This ensures organization of data, allows for analysis of trends,
and can reveal if current practices are effective in promotion and maintenance of the
program. In order for information to be directly collected and transferred to a central
database, mobile data collection is recommended to gather data immediately after
presentations. This will allow for immediate collection of data with regards to numbers of
children present and any comments the teachers/educators may have. A codebook for
each data file should be created for the provision of data entry and interpretation. This
will be developed by the hired facilitators and will also depend on the software program
used.
B. Interviews with staff members
Interviews will be conducted with current KOTB staff members to gain insight
into daily procedures. This will allow program operators to express interests, concerns or
questions they would like answered in the process evaluation. It is important to note the
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opinion of the program staff to evaluate current operations of the program, and of the
work setting. Please refer to Appendix Ifor interview questions and topics.
C. Focus group
Focus groups will collect information from educators that have attended the
presentation to collect information on the effectiveness of current advertising strategies,
registration and client recruitment efforts. Information about current program opinions
will also be collected and suggestions on improvements to the program can be made by
educators. Please refer to Appendix G for focus group script, procedure and recruitment
letter.
D. In-class discussions
Group discussions will be held with children, led by members of the research team
who have just participated in a Kids on the Block show. With the assistance of their
teacher, children will split up into groups of 4 to 6 and discuss pre-determined questions
lead by a member of the research team (Appendix H). The researchers will be sensitive
to any children who appear uncomfortable with the discussion. Provided permission from
Waterloo Region School board (Appendix J), principal consent (Appendix J) and parental
consent is obtained (Appendix F), the discussion groups will be conducted and the
childrens answers will be digitally recorded with an audio-recorder. Interview script will
depend upon age group of children watching the show and groups will run for 30 minutes
as to avoid interfering with class schedules. Different age groups will have questions
tailored to their comprehension level.
E. Feedback survey
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Survey for program user (teachers, parent, camp supervisor) will be sent out via a
follow-up email shortly after presentation. The feedback survey will be available online.
Information on the survey is only made available to KOTB staff to maintain
confidentiality. For program users without internet access, a pre-addressed pre-stamped
envelope will be given after the presentation to collect feedback information regarding
the presentation. Survey will cover aspects of satisfaction with the play,
booking/registration, time availability for booking of presentations, program advertising
and overall view of the program. The online survey can be taken on surveymonkey.com
or with the use of the FluidSurveys program. The online survey will ensure instant
transfer of survey information to evaluators to input into the centralized data collection
and convenience for users. Please refer to appendix C3 for the feedback survey.
Timeline & Resources
July1st
to November 30th
, 2012 is the proposed timeline for the process evaluation.
The summer months and first semester of school is covered to reach two main
demographics including summer programs (camps, community programs) and
elementary schools. The deadline for the process evaluation release will be before school
resumes in the following year so that stakeholders may have this information for the new
upcoming year.
Table 5. Evaluation plan projected timeline
Projected Date Action
July 1 - November 30 2012 Process evaluation will take place.
July 1stAugust 1st Data entry of previous records dating back 3 years andcollection of incoming data from previous use, media
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advertisements, contacts, questionnaire responses and
student letters. Consolidation of previous feedback and
preliminary analysis to guide the evaluation.
August 1 2012 Book rooms for staff interviews and teachers/educators
focus groups
August 10 - August 20 2012 Conduct interview with KOTB staff to assess currentprogram practices. Training by the evaluators to help
dispense forms to the teachers of the school. Handling of
documents
August 1 - August 25 2012 Focus group participation requests will be distributed to
the educators at the end of the play. In-class discussion
permission documents will be sent to parents/guardians of
children who have seen the play. Permission forms willalso be sent to Waterloo Board of Education for approval
of evaluation project in schools, to principals ofparticipating schools and also to teachers that may host thediscussion groups. Teachers of non-participating classes
from the same age groups will also be sent a background
information questionnaire and consent forms.
August 1November 302012
Process evaluation report writing
September 15October 302012
Focus groups will be conducted. At least one group will
be conducted each week, giving a greater amount offlexibility for educators. Follow up telephone interview to
confirm consistency of finding during focus group will be
conducted after two to four weeks of the focus group.
In class discussions with children will also take place afterpresentations. Permission forms from parents/guardians
should be collected a week prior to actual presentation.
November 1-November 30
2012
Synthesis of all data collected. Deadline for release of
process evaluation to Kids on the Block program staff
November 30th, 2012.
External consultants (facilitators) and assistants will need to be hired for the focus
groups, in-class discussion groups and to perform functions like data collection, data
entry, coding and staff interviews . Data analysis will also be done with external
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consultant to avoid any bias and conflicting interest. Audio recordings for focus groups
and interviews will be sent to transcribing services to reduce time needed for information
collection. Bookings for rooms large enough to seat 14 people will be needed for focus
groups. This could be conducted at the schools where presentations take place, or in the
Region of Waterloo School Board training classrooms for ease of access. For focus
groups, at least 10 chairs, one large round table are needed for focus groups consisting of
6 to 8 teachers, 1 facilitator and 1 assistant. Interviews with current KOTB staff can be
performed in the KOTB facility to save transportation efforts from staff. An audio
recorder with noise cancellation and microphone is needed to record the proceeding
interview, focus groups and in-class discussions. In-class group discussions with children
will be conducted with assistance of 3-4 facilitators per class depending on class size (one
facilitator per 4-6 children). Location for in-class discussions will be homerooms of
children to ensure comfort level of participants. The NVivo 9 software will be used to
qualitatively analyze information collected on interviews and focus groups. For
centralized data collection, a Microsoft Excel program can collect and organize
information in a user-friendly manner. Surveymonkey or FluidSurveys online survey
program will be used for collection of survey data from educators. FluidSurveys has an
advantage of SPSS data export, a more flexible survey design, along with additional
features that make the survey collection and the distribution process more convenient.
Incentives such as food and refreshments, nametags and pens will be purchased before
each focus group. Scholars choice gift certificates of $25.00 will be given to all
educators who attend the focus group for added incentive.
9. Next Steps
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Before the suggested changes and evaluation activities can begin, the Independent
Living Centre and Kids on the Block will need to seek funding from current or new
donors. This evaluation plan requires more staff and resources, and will not likely fit in
the programs regular operating budget.
It is also recommended that the program staff meet with the key stakeholders in
order to seek their feedback and support for this endeavour.
10. Summary & Conclusions
The Kids on the Block program is a valuable experience to expand childrens
knowledge about the lives of persons with disabilities. By raising awareness and
emphasizing the value of embracing our differences, this program fosters a community
inclusive of all persons.
This evaluation plan also has limitations. Firstly, it requires funding and resources
that are not available to the program at the present time. In addition, the evaluation is
not able to gather information from teachers and schools that chose not to host Kids on
the Block. Future evaluations may be able to elucidate this along with other outcome
measures not addressed in this project.
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11. References
Education for kids | ILCWR Retrieved 3/27/2012, 2012, from
http://www.ilcwr.org/education-kids
Fox, C., Buchanan-Barrow, E., & Barrett, M. (2010). Children's conceptions of mental
illness: A nave theory approach. British Journal of Developmental Psychology,
28(3), 603-625.
Hazzard, A. P., & Baker, B. L. (1982). Enhancing children's attitudes toward disabled
peers using a multi-media intervention. Journal of Applied Developmental
Psychology, 3(3), 247-262.
Hein, S., Grumm, M., & Fingerle, M. (2011). Is contact with people with disabilities a
guarantee for positive implicit and explicit attitudes? European Journal of Special
Needs Education, 26(4), 509-522.
Hutzler, Y., Fliess-Douer, O., Avraham, A., Reiter, S., & Talmor, R. (2007). Effects ofshort-term awareness interventions on children's attitudes toward peers with a
disability. International Journal of Rehabilitation Research, 30(2), 159-161.
Ison, N., McIntyre, S., Rothery, S., Smithers-Sheedy, H., Goldsmith, S., Parsonage, S., &
Foy, L. (2010). "Just like you": A disability awareness programme for children that
http://www.ilcwr.org/education-kidshttp://www.ilcwr.org/education-kidshttp://www.ilcwr.org/education-kids -
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enhanced knowledge, attitudes and acceptance: Pilot study findings. Developmental
Neurorehabilitation, 13(5), 360-368.
Obrusnikova, I., Dillon, S. R., Block, M. E., & Davis, T. D. (2012). Validation of the
children's beliefs and intentions to play with peers with disabilities in middle school
physical education scale. Journal of Developmental and Physical Disabilities,
24(1), 35-51.
Peskin, J., & Wells-Jopling, R. (2012). Fostering symbolic interpretation during
adolescence. Journal of Applied Developmental Psychology, 33(1), 13-23.
Tavares, W. (2011). An evaluation of the kids are kids disability awareness program:
Increasing social inclusion among children with physical disabilities. Journal ofSocial Work in Disability and Rehabilitation, 10(1), 25-35.
Independent Living Centre of Waterloo Region. (2012). Our history. Retrieved from
Enhanced knowledge, attitudes and acceptance: Pilot study findings.Developmental
Neurorehabilitation, 13(5), 360-368.
Myers, A.M. (1999). Program evaluation for exercise leaders. Windsor, ON: Human
Kinetics.
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12. Appendices
Appendix A: Kids on the Block Interview
Interview for Kids on the Block from January 30th
, 2012
What is the Kids on the Block Program? A troop of disabled and non-disabled puppets thateducate children on disabilities. Targeted towards: community events, schools, churches, camps
When are how was the program started? Established in 1982 in Waterloo Region
Has program changed at all? Originally from the United States but few changes have been
made as the scripts are copyright
Are there any program differences between Canada and United States?
The United States expanded the program to include more topics
Waterloo Region only has scripts to cover disability and diseases (15 scripts).
Must follow scripts completely which has caused some problems as Canada and the US
use different terminology, especially when referring to the disabled e.g. Retarded is not a
word used in Canada
Who is the pioneer of the program? A teacher named Aiello
Where is the program available?The program is available worldwide and in multiple languages
What are the criteria to offer the program?
Request goes into program
Performance dates depends on availability of volunteers
Free program but accepts donations (cannot charge for program, often do not receive
donation)
How are topics chosen for presentations?Certain presentations are tailored for certain age
groups; however, specific topic requests can be made
Do you receive funding from other organizations?o Funding: independent living Canada, United Way, region of waterloo( 2 grants: one for
kids on the block, one for community support services), donations
What do presentations include?o General introduction to disability
o Discuss feelings and experiences of normal kids and kids with disability
o Children can ask puppets question
o 45 minute puppet show
How many shows are conducted annually?~71 shows to over 2000 children
Capacity and setting for each show? 30 students is ideal but will accommodate any size and
classroom styles venues are best to allow interaction between the puppets and students
Is there anything other than the show that is given?o Students receive coloring books and have the opportunity to send a letter to a puppet
asking a question (the puppets send replies)
What are the challenges associated with the shows?o Maneuvering the puppets, learning scripts and learning about the disabilities
o Limited staff (mainly run by volunteers)
o Limited availability of volunteers
Is there a waitlist to see shows? No, usually a range of dates are given and are most oftenaccommodated
Has the program received a lot of media attention? Yes; however, copyright issues is a
concernHow is the program promoted?Word of mouth, mail outs, pamphlets
How does the community react to the shows? Very informative and entertaining
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Who is the target audience? Children from the age of 8-11; however, most ages accommodated
(from preschool children to grades 7-8)
How many volunteers and staff are there currently in Waterloo?4-5 volunteers and a part-
time staff member
How are volunteers recruited? Volunteers are interviewed to become puppeteers
Requirements: speak clearly, physically able to hold up and maneuver puppets, schedules, trials
of puppets in practicesHow to train volunteers?
o Train individuals on how to lip synch, holding the body, arm movements and learn script
o Send puppets home with volunteers
o Bring volunteers along in presentations
o Start with small roles before going on to more difficult roles
What are the current record keeping practices?o Spreadsheet with information on shows (includes Contact name, email, date, address of
school, topics, age of kids, times, volunteer/employee names doing the show, number of
people reached at show)
o An evaluation questionnaire is also given to teachers
Who is program accountable to?
o United way report, apply to region of waterloo yearly for fundingo Part of Independent Living Centre report
Has there ever been an evaluation before? No
What would you like to know from an evaluation?o Are we making a difference?
o Is there a shift in attitude towards disabilities?
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Appendix B: Kids on the Block Stakeholder Relationships
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Appendix C
Appendix C1Kids on the Block Logic Model
C
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Appendix C2 - Current Teacher Feedback Form
C
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Appendix C3 - Improved Feedback Form
Thank you for completing in our feedback form. Please answer the following by selecting
the answer that best applies. Please do not write your name anywhere on the
questionnaire. Please do not feel obligated to answer all questions.
Presentation date: _____________ Topics covered: ____________________________
1. Was this the first time you have seen a Kids on the Block play?
Yes No
If no, how many other plays have you seen? __________
2. How did you first hear of the Kids on the Block program?
Television Newspaper
Radio
Internet
Word of Mouth Other Please Specify _________________
3. Was the play on time/schedule? Yes No
Comment:_______________________________________________________________
________________________________________________________________________
4. Do you feel the play was well rehearsed?
Yes
No
Comment:_______________________________________________________________________________________________________________________________________
5. In your opinion, do you believe the topic was appropriate for the group of children?
Very Appropriate
Appropriate Not Appropriate
Completely Inappropriate
Comment:_______________________________________________________________________________________________________________________________________
6. In your opinion, do you believe the information in the play was up-to-date?
Yes
No
Comment:_______________________________________________________________
________________________________________________________________________
7. In your opinion, do you believe the information in the play was realistic?
C
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Very Realistic
Realistic Not Realistic
Comment:_______________________________________________________________
________________________________________________________________________
8. In your opinion, do you believe these shows are effective at encouraging positive
attitudes towards disabilities?
Very Effective Effective
Not Effective
Completely IneffectiveComment:_______________________________________________________________
________________________________________________________________________
9. Will you be able to use the information provided in the play to further encourage
positive attitudes towards disabilities? Yes
NoComment:_______________________________________________________________
________________________________________________________________________
10. Overall, were you satisfied with the play?
Very Satisfied
Satisfied
Not Satisfied Completely Dissatisfied
Comment:_______________________________________________________________
________________________________________________________________________
11. Would you recommend the play to other colleagues?
Yes
NoComment:_______________________________________________________________
________________________________________________________________________
12. If you have any additional comments or suggestions please feel free to provide them
in this section.
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
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Appendix D
Appendix D1Operational Definitions
The nave theory approach to childrens cognitive development postulates that
childrens understanding process makes use of construction of nave or intuitivetransient theories, which changes with integration of new information with a more
refined theory over time (Fox et al., 2010).
Leventhals five component model involves identity, cause, consequence,
curability and timeline (Fox et al., 2010).
Chedoke McMaster attitudes towards children with handicaps scale (CATCH)
was developed to evaluate the effectiveness of Programs designed to promote
positive attitudes in children towards their disabled peers (Tavares, 2012).
The Social Interaction Questionnaire was developed in conjunction with key
stakeholders for the Kids are kids program and a neuropsychologist and had very
simple yes-no questions to understand the childrens social life (Tavares, 2012).
D
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Appendix D2 - Literature Review Tables
Kids are Kids
Author(s), year Tavares, 2011
Objective of study Determine the effect of the program on the attitudes ofchildren towards their peers with physical disabilities
Sample Intervention group n = 40
Comparison group n = 11
Intervention Measure affect, behavior and cognition via questionnaire
administration in a quasi-experimental group design
Tools Chedoke McMaster Attitudes Towards Children with
Handicaps Scale (CATCH)
Social Interaction Questionnaire
Summary of findings Program had a positive impact on childrens attitudes andincreased social inclusion
Just Like You
Author(s), year Ison et al., 2010
Objective of study Evaluate short term effectiveness of a brief disability
awareness package for fifth grade students
Sample n = 147 students from 9-11 years
Intervention Pre-post mixed methods evaluation
Tools Customized questionnaire for pilot programme, and focus
groups with the children
Summary of findings Significant improvement in attitude, knowledge and
acceptance of people with disabilities in the short-term
D
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Childrens conception of mental illness
Author(s), year Fox et al., 2010
Objective of study Investigate childrens conceptions of mental illness, in verysimple terms
Sample n = 36 5 -11 year olds
Intervention Mixed factorial research design
Tools Focus groups structured around Leventals five componentmodel and individual interview and task participation
Summary of findings Younger children tended to rely on their knowledge ofcommon physical illnesses when thinking about mental
illnesses. Older children demonstrated differences in their
thinking about mental and physical illnesses.
Is contact with people with disabilities a guarantee for positive implicit and explicit
attitudes?
Author(s), year Hein et al., 2011
Objective of study Development of Implicit Assessment Test, assessing
explicit attitudes
Sample n = 47 undergraduate students without disabilities (11
males, 36 females). 20-32 years old
Intervention Qualitative experiment/quasi-experiment
Tools IAT Scores via indirect measurement and
Multidimensional Attitudes towards Disabled Persons
Scale (MAS)
Summary of findings While explicit attitudes were related to amount and quality
of contact with the disabled, implicit attitudes didnt
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Appendix E: Evaluation design:
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Appendix F: Focus Group Materials
F1: Teacher Recruitment Letter
Dear Teachers,
The Independent Living Centre of Waterloo Region along with the University of
Waterloo is looking for teachers to participate in discussion groups to help evaluate the
current processes of the Kids on the Block program. We are looking for teachers who
have previously seen a play put on by the Kids on the Block.
The Kids on the Block program needs your help to assist in identifying their strengths and
weaknesses in regards to their current procedures. These focus groups will concentrate on
the marketing of the program, the available topics, your thoughts on the program as well
as student reactions to the program.
The discussion groups will be held during the month of October 2012. They will be heldat the Independent Living Centre head office. Multiple evenings are available and
refreshments will be served
For more information or to sign-up for a discussion group please contact the research
team at (519) 888-4567
Thank you in advance,
The research team
F
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F2: Participating Childrens Recruitment LetterDear Teacher,
The Independent Living Centre of Waterloo Region along with the University ofWaterloo is looking for teachers to participate in discussion groups to help evaluate the
current processes of the Kids on the Block program. We are looking for teachers whos
home classes have previously seen a play put on by the Kids on the Block.
The Kids on the Block program needs your help to assist in identifying their strengths andweaknesses in regards to their current procedures. These focus groups will concentrate on
attitudes towards disability and any thoughts on how interactions are carried out in a
naturalistic setting. Parental consent forms are also attached for your convenience.
The discussion groups will be held during October 15th
to November 15th
, 2012. They
will be held in your home classroom with the assistance of facilitators.
For more information or to sign-up for a discussion group please contact the research
team at (519) 888-4567
Thank you in advance,
The research team
F3: Non-participating Childrens Recruitment Letter
Dear Teacher,
The Independent Living Centre of Waterloo Region along with the University ofWaterloo is looking for teachers to participate in discussion groups to help evaluate the
current processes of the Kids on the Block program. We are looking for teachers whoshome classes havent previously seen a play put on by the Kids on the Block.
The Kids on the Block program needs your help to assist in identifying their strengths and
weaknesses in regards to their current procedures. These focus groups will concentrate on
attitudes towards disability and any thoughts on how interactions are carried out in a
naturalistic setting.
The discussion groups will be held during October 15th
to November 15th
, 2012. They
will be held in your home classroom with the assistance of facilitators.
For more information or to sign-up for a discussion group please contact the research
team at (519) 888-4567
Thank you in advance,
The research team
F
F
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F4: Parental Information Letter & Consent Form
Information Letter for Parents/Guardians
Dear Parents/Guardians,
The Independent Living Centre of Waterloo Region along with the University ofWaterloo is looking for students to participate in discussion groups to help evaluate the
Kids on the Block programs impact on the audience members. We are looking forstudents who will be watching a Kids on the Block puppet show at school.
The Kids on the Block program needs your childs opinion and feedback on the contentsshown and impact on their perception of people with disabilities. These discussion groups
will concentrate on student reactions to the program, and any changed perceptions on
disabilities.
The discussion groups will be held during October 15th
to November 15th
, 2012. They
will be held in your childs classroom with the assistance of their teacher and facilitators.
For more information please contact the research team at (519) 888-4567
Thank you in advance,
The research team
Parental Consent form for Group Discussion
I understand that I am agreeing for my child to take part in a 30 minute discussion groupwith 4-6 other students to explore the Kids on the Block puppet show regarding people
with disabilities. My child may choose when, and if, to make comments during the
discussion. My childs participation is completely voluntary. The discussion will beassisted by their teacher and a facilitator.
All contact information will be protected under strict guidelines. The information fromthe discussion and general descriptions collected will be summarized to help an
evaluation of the Kids on the Block Program.
Consent Form
You have explained the purpose of this project to my satisfaction, and I have had the
opportunity to ask questions. I will receive a copy of this consent form. If I have any
questions or concerns arising from my Childs participation, I should feel free to contact
our facilitator at (519) 888-4567.
Childs name ( please print)________
Parent or Guardian name ( please print) ________________
Parent or Guardian signature_______________
Date _________
F
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Parental Consent form for audiotaping
We need the permission of all participants to audiotape the discussion session. The
purpose for audiotaping is so we do not miss valuable comments people make. Therecordings allow us to analyze the data more completely and we may cite specific
comments made in a process evaluation report. Individual comments will not be
identified. We will keep the tapes secure and destroy them following the analysis. Do you
have any questions?
Consent Form
You have explained the reasons for audiotaping the discussion session to my satisfaction.I understand everyone in the group has to agree before audio taping will take place. By
signing below, I give consent for my childs comments foraudio taping.
Childs name (please print)________
Parent or Guardian name ( please print) ________________
Parent or Guardian signature____________
Date ___________
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Appendix G: Focus group materials
Appendix G1: Consent Forms for Educators/Teachers
Consent for discussion
I understand that I am agreeing to take part in a 1-hour focus group discussion with 6-8
other educators to explore the Kids on the Block presentation. I may choose when, and if,to make comments during the discussion. My participation is completely voluntary.
All contact information will be protected under strict guidelines. The information fromthe discussion and general descriptions collected will be summarized to help the
evaluation of the Kids on the Block Program. Do you have any questions?
You have explained the purpose of this project to my satisfaction, and I have had the
opportunity to ask questions. I will receive a copy of this consent form. If I have anyquestions or concerns arising from my participation, I should feel free to contact (519)
888-4567.
_____________________________
NAME (please print)
_____________________________ ______________________________
SIGNATURE DATE
Consent form for audiotaping
Permission is required of all participants to audiotape the discussion session. The purpose
of audiotaping is to ensure no valuable comments are missed. The recordings will allowgreater analysis of the data and give a more complete data. Direct citations may be used
in the final report. Individual comments will not be identified. The tapes will be kept in a
secure location and destroyed after use. Do you have any questions?
Consent Form
You have explained the reasons for audiotaping the discussion session to my satisfaction.
I understand everyone in the group has to agree before audiotaping will take place. By
signing below, I give consent to audiotaping.
_____________________________
NAME (please print)
_____________________________ ______________________________
SIGNATURE DATE
G
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Consent for Follow-Up Interview
Thank you for taking part in the discussion group today. The information you provided
was very helpful. When the data will be analyzed, major themes and issues from each
group will be identified and summarized across groups.
To ensure that we have accurately captured the primary issues that emerged from eachsession, we would like to contact a few participants in each group two to four weeks from
now. We will conduct a 15-minute follow-up by telephone to: (1) verify the findings, see
if participants agree with the major points we felt emerged from the discussion; and (2)
see whether participants have any further thoughts to add.
Giving your permission allows us to contact you by phone two to four weeks from now.
If we randomly select your consent form, one of the facilitators you have met today will
contact you. If you still agree at that time, we will set up a convenient time for the 15-
minute conversation. We may not contact you at all, and we certainly would only contactyou once. If you do not wish to participate or participation is inconvenient, no further
calls will take place. We will keep these forms secure and destroy them once we havecontacted you or we determine we have a sufficient number for respondents. We will notgive your name and number to anyone or use it for any purpose apart from this project.
Do you have any questions?
You have explained the purpose of this follow-up to my satisfaction, and I have had the
opportunity to ask questions. By signing below, I give my permission for one of the
facilitators I have met today to call me at the number below to arrange a 15-minutefollow-up by phone. I understand that I may not agree at that time to the interview.
Should I decline, you will make no further contact and will destroy this form.
_____________________________ _____________________________
NAME (please [print) PHONE NUMBER
_____________________________ ______________________________SIGNATURE DATE
_____________________________
WITNESS NAME (please print)
_____________________________ ______________________________
WITNESS SIGNATURE DATE
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7. In your opinion, do you believe the information in the play(s) was realistic? Very Realistic
Realistic
Not Realistic
Comment:________________________________________________________________________________________________________________________
8. In your opinion, do you believe these shows are effective at encouraging positiveattitudes towards disabilities?
Very Effective
Effective Not Effective
Completely Ineffective
Comment:_______________________________________________________________
_________________________________________________________
9. Will you be able to use the information provided in the play(s) to further encourage
positive attitudes towards disabilities? Yes
No
Comment:________________________________________________________________________________________________________________________
10. Overall, were you satisfied with the play(s)?
Very Satisfied Satisfied
Not Satisfied
Completely Dissatisfied
Comment:________________________________________________________________________________________________________________________
11. Would you recommend the play to other colleagues? Yes
No
Comment:________________________________________________________________________________________________________________________
12. If you have any additional comments or suggestions please feel free to provide them
in this section.________________________________________________________________________
________________________________________________________________________
________________________________________________________________________________________________________________________________________________
________________________________________________________________________
Thank you for completing this questionnaire.
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G3: Focus Group Protocol
Phase Specifics
Preparation 1.
Confirmation calls to educators 48 hours ahead ofscheduled focus group session2. Make sure all required consent form and documents are
made
3. Ensure refreshments and name tags are purchased, andcharge voice recorder ( or ensure batteries are full)
Set-up 1. Arrive 30 minutes ahead of scheduled session and set uproom, refreshments, name tags, tape recorder, consent
forms and any other materials
Welcoming 1. Facilitator and assistant meet and greet participants
2. Allow 15-20 minutes for conversation and refreshments
3.
Give everyone a name tag
Beginning the
session ( everyone is
seated)
1. Facilitator makes formal introductions, explains focus
group purpose, and explain roles of facilitator and
assistant2. Consent forms for participation and audiotaping are
handed out
3. Assistant records seating plan, and turns on audio-
recorder when consent forms are signed
Setting the ground
rules
1. Facilitator establishes group rules of focus group sessionfor participants. Any questions regarding rules may be
addressed at this time.
Administering
background
form(optional)
1. Facilitator gives participants focus group questionnaire to
complete. Provide pens and pencils as necessary.
Following the script 1. Facilitator begins with icebreaker question, followed by
transitional questions, key questions, and summary
questions, being aware to name every speaker at thebeginning of his or her comment for the assistant
recording..
Closing and getting
follow-up consent
1. Facilitator summarizes main points of discussion and
allows for additions from participants2. Follow-up telephone consent forms are explained and
handed out3. Facilitator thanks participants and gives out Scholars
Choice gift cards
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G4: Focus Group Script
Sample Educators
Purpose of evaluation project To assess current presentation, registration,scheduling and contact methods that Kids on the
Block utilizes
Icebreaker
Round-robin questions,
everyone answers
Tell us what you love most about working with
children.
Introductory question
To introduce the topic
How did you hear about Kids on the Block?
Transition question
To move the conversation to
key questions
What was the reason that you wanted your studentsto attend the presentation?
Key questions
In-depth examination
What aspects of the program do you enjoy the
most?
Are the topic contents appropriate for children
attending? If so, any improvements? If not, explain
which sections are unsatisfactory.
To which extent does the puppet show capturerealistic aspect of interacting with someone that has
a disability? Is the show effective at encouraging a
positive attitude towards disabilities?
Would you invite the presenters back next year?
Would you recommend this program to othereducators? If so what aspect of the program aided
your decision?
What do you dislike about the current program?
This could be regarding the registration process,scheduling, the presentation or contact methods.
Any recommendations for improvement?
What was the feedback (if any), from children that
attended the presentation?
Summary question The main points raised today are.. Do you
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agree/disagree? Is there anything you would like to
add?
Appendix H: In-Class discussion Materials
Appendix H1: Questions for Ages 6-8 Years
H1: In-Class Interview
Questions for age 6-8 years
Sample
Educators
Purpose of evaluation project To assess current understanding and perception of
children regarding Kids on the Block puppet show.
Icebreaker
Round-robin questions,
everyone answers
Who is your favorite puppet?
Introductory question
To introduce the topic
What did you like most about the puppet show?
Transition question
To move the conversation to
key questions
Do you know of anyone with a disability?
Key questions
In-depth examination
From watching the puppet show, what do you think
the word disability means?
What did you think before the show about people
with __________ (disability, depends upon topic
coverage of presentation)?
After watching the show, what do you think aboutpeople with __________ (disability, depends upon
topic coverage of presentation)?
What did you like the least about the puppet show?
If you could ask the puppets questions, what would
they be? ( give children an opportunity to write to
puppets via the Kids on the Block Penpal program)
Summary question The main points raised today are.. Do youagree/disagree? Is there anything you would like toadd?
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H2: In-Class Discussion Group Protocol
Phase Specifics
Preparation 1. Confirmation calls to home room teachers that are
facilitating discussion groups are made 48 hours ahead of
scheduled Kids on the Block presentation.2. Release discussion questions and protocol to teachers so
they may prepare in advance 2 weeks prior to scheduled
discussion group and allow questions from teachers.3. Make sure all required consent form and documents are
given out to parents 2 weeks before, signed and returned
by parent/guardian a week before the presentation.4. Name tags are purchased, and charge voice recorder ( or
ensure batteries are full)
Set-up 1. Arrive 30 minutes ahead of scheduled session to sign intoschool as a guest visitor and set up room, name tags, tape
recorder, and any other materials.Welcoming 1. Facilitator and assistant meet and greet participants
2. Give everyone a name tag
Beginning the
session ( everyone is
seated)
1. Facilitator makes formal introductions, explains focusgroup purpose, and explain roles of facilitator and
assistant to children
2. Assistant records seating plan, and turns on audio-recorder when facilitator begins
Setting the ground
rules
1. Facilitator establishes group rules of focus group session
for participants. Any questions regarding rules may be
addressed at this time.Following the script 1. Facilitator begins with icebreaker question, with
icebreaker question, followed by transitional questions,
key questions, and summary questions, being aware to
name every speaker at the beginning of his or hercomment for the assistant recording.
Closing and getting
follow-up consent
2. Facilitator summarizes main points of discussion and
allows for additions from participants
3. Facilitator thanks participants and gives participants
option to write a letter to the Penpal program
Appendix I: Staff Interview Script
About The Show
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To whom do you offer the program?
Are there strict criteria to be able to qualify for a show?
What is included with the presentation?
What topics are covered?
How long does a puppet show (on average)?
What materials are needed for the puppet show?
How do staff/volunteer travel to the show?
How often do you perform?
During what time of year are you busiest?
What is the capacity of the program?
Is there a limit in students? Is there a limit in how many shows you can perform?
Is there a waitlist for shows?
How is the show promoted?
Do you receive feedback from your plays? (eg. Satisfaction survey)
If so, how do you receive this feedback
What is done with the information received from feedback forms?
Procedures at the Office
How is the program funded?
How often are donations received?
Are these donations noted in a database solely for donations received for the Kidson the Black program?
What information is collected for each show?
How is this information collected?
Who collects this information?
Where is the information stored?
For how long is this information kept?
Do you have a list of contacts to promote the show?
If so, where is this information found?
How often is the list updated
To whom is the Kids on the Block program accountable?
Funders?
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To Whom It May Concern:
The Independent Living Centre of Waterloo Region (ILCWR) along with the
University of Waterloo wishes to conduct a program evaluation on the Kids on theBlock. This community outreach program is a part of the ILCWRs objective to increaseawareness and acceptance of persons with disabilities. Particular, the Kids on the Block
Program offers puppet presentations aimed at educating children about physical and
learning disabilities.
The program has been in operation, however, to assess the impact of theirperformances on childrens attitudes, we require consent from the Waterloo RegionDistrict School Board. The evaluation team is hoping to include educators and children
who have seen the puppet presentations in the evaluation of their program. The duration
of the evaluation is five