program details - jake's finer foods...the hereford story is an exclusive. a breed bred for...
TRANSCRIPT
Program Details
Michael MitchemDirector of Food Service
Hereford History• Herefords were established in Herefordshire England nearly 350
years ago
Distinct genetics
• US in 1817
Known as the great improvers
• American Hereford Association in 1881
Oldest breed association in the US
Ranchers in 48 states
• Certified Hereford Beef (CHB)-EST. 1995
Over 51 million pounds sold last year
Over 6,800 head per week and growing
USDA certified, registered and graded program
USDA Live Animal Specifications• Predominately 51% White face, must have white markings over
the jaw, forehead and muzzle or they are not acceptable.
• Must exhibit traditional markings of a Hereford or
Hereford/English cross or not acceptable.
• Cattle must be red, black or roan with predominate white face to
qualify, other hide colors are not accepted.
• Must be beef type breeding to qualify for AHA qualification and
exhibit muscling, no dairy influence or lack of muscle allowed.
• No excessive hump (<2”) on the withers above the top line, no
long ears that project downward or elongated head that would
indicate bos indicus genetics.
10 USDA Carcass Specs (G10)• Marbling-Slight 00 or higher
Provides consistent, overall
quality.
• “A” Maturity
Ensures: consistency,
tenderness and color.
• Medium or Fine Marbling Texture
Dispersed evenly and
consistently.
• Ribeye Area: 10-16 square inches
Offers a consistent sizing on
primal, sub-primals and cut
steaks.
• Fat thickness-Less then 1 inch
Tighter specification on fat
thickness means better
yields.
• Hot Carcass Weight-600-1000 lbs
An upper and lower range, ensures that end products will be consistent in size.
• Muscling
Each carcass much present moderate thick and thicker muscling characteristics, this helps to eliminate dairy cattle influence.
• Hump Height
Hump shall not exceed 2 inches, this helps to eliminate cattle breeds that can have a negative effect on the tenderness trait carried by the Hereford breed.
• Dark Cutters
No dark cutters are allowed, maximizing eye appeal of the end product.
• Capillary rupture
Practically free of capillary rupture also helps to ensure the highest eye appeal of the end product.
Proven Product Quality
• CSU & AHA.
• 2,000 samples.
• Consumer Tested.
• Hereford Breed does
not contain excess
amounts of fat (marbling). Results based on a palatability scale 1-8. 4.5
is considered acceptable. CHB Classic was used for this research study.
CHB-Brand Offerings• Certified Hereford Beef-Choice
All USDA Choice
All 10 USDA Certified Specifications
• Certified Hereford Beef-Select
All USDA Select
All 10 USDA Certified Specifications
Also available with Neustro Rancho brand marketing
• Certified Hereford Beef-Classic
Blend of USDA Choice and Select
All 10 USDA Certified Specifications
• Ground beef, cut steaks and other value added options
Media PackageOur marketingdepartment actively promotes #CertifiedHerefordBeef
and #TeamHereford
on all major social media outlets.
Facebook:
TeamHereford
LinkedIn:
Certified Hereford Beef
Certified Hereford Beef
YouTube:
Channel – Certified Hereford Beef
Instagram:
Certified Hereford Beef
Vine:
Certified Hereford Beef
Flipagram:
Certified Hereford Beef
Twitter:
@CrtHerefordBeef
The Take Away• Based on consumer research, restaurants are willing to pay for
tender, juicy, flavorful beef, time and time again.
• Restaurants are not looking for a me too, rather a point of
differentiation that will provide repeat sales.
• Competitive priced branded beef program
By offering different tiers, you can now service more customers with a branded
program. This will provide higher case movement through the slot and less
double slotting of like products.
• The Story
The Hereford story is an exclusive. A breed bred for taste and tenderness for
royalty in England nearly 350 years ago. The Hereford breed is the 2nd largest in
the US and growing. The American Hereford Association is the oldest breed
association in the United States, making Herefords worthy of the title “The Great
Improvers”. The heritage is strong, the story is true. That’s why Certified Hereford
Beef is Excellence built by Tradition.