profil/zielgruppe/brands preise und rabatte technische daten sonderwerbeformen e-mail marketing...

Profil/Zielgruppe/Brands

Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

VNUnet – advertising rates 2006

valid from 1. März 2006


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

VNUnet – Profile

VNU was founded in 1964 by the merger of two dutch publishinghouses and is present in approximately 100 countries.

The european VNU Network consists of eight european countries:Great Britain, Netherlands, Spain, Belgium, Italy, France, Russia and Germany

In Germany with the IT-professionals magazines• PC Professionell• Windows Professionell and Linux Professionell (line extensions)• Internet Professionell• Computer in small and medium sized businesses• Special issues within the brand PC Direkt

…and online (VNUnet.de) with the homepages:• www.pc-professionell.de (B2B)• www.testticker.de (B2B)• www.internet-pro.de (B2B)• www.it-im-unternehmen.de (B2B)• www.pcdirekt.de (B2C)• www.active-home.de (B2C)• www.gizmodo.de (B2C)


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

VNUnet.deIn Germany VNU is present with the IT-magazines PC Profesionell, Internet Professionell, Computer in small and medium sized businesses and a series with special issues

Seven special interests segments, like security, portables, periphery, network, six hompages, an elaborate download area and numerous weblogs provide an optimum platform to reach as well IT-professionals, IT- and TK-buyers and decision makers in medium and large businesses as technical interested consumers without losses due to non selective advertising.

Newsletter concerning current topics and for special target groups, i.e. „Security Watch“, „IT-im-Unternehmen“, „PriceWatch“ with the latest special offers and „Active Home“ for digital home - entertainment.

Direct-Marketing and lead generation programme for example stand-alone mailings broaden the online offer and provide further specific advertising areas.

VNUnet – Profile


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

Age

15

57

28

0,0 10,0 20,0 30,0 40,0 50,0 60,0

up to 29 years

29-49 years

49+ years

Gender

17,4

82,6

0,0 20,0 40,0 60,0 80,0 100,0

female

male

Occupation

50,0

21,0

4,0

0,0 10,0 20,0 30,0 40,0 50,0 60,0

Clerk

Freelancer

Public servant

VNUnet – Target group* (in %)

Our users are mostly decision makers and professionals, a very loyal readership and attractive target group.

*WWW-user-analysís W3B from Fittkau & Maaß Consulting

Education

13,2

34,7

50,8

0,0 10,0 20,0 30,0 40,0 50,0 60,0

CES

O-level

A-level


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

KontaktVNUnet-User work in corporations and SMEs:

Employed in the IT-departement 52 % 24 % as system adminstrator,16 % as IT-Manager,9 % as software engineer and 4 % as purchaser

IT-branche (next branch: services with 8,8%) 26 %• employed in SMEs with 50 - 1.000 employees 67 % • employed in companies with over 1.000 employees 24 %

Our users are involved in the process of decision making and investment and major purchasing decisions:

• involved in the process of decision making 69 %• decide on their own when purchasing of new IT-solutions 20 % • execute order and purchasing 20 % • decide about budgets and finance 14 %• responsiblity of budget up to 25.000,- Euro 39 %

VNunet – Target group* (in %)

*WWW-user-analysis W3B from Fittkau & Maaß Consulting


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

KontaktTopicsThe pro magazine presents fundamental and editoral independent single and benchmark tests and reports.

Targe Group (B2B)• IT-Professionals • Investment decision makers in companies• Technical outriders

Weblog • Newsblog and highlights of print- magazines; www.pcproblog.de • PCPro events: current reporting of IT-fairs; www.pcproeventblog.de

VNUnet - Brands

The homepages – PC Professionell (B2B) www.pc-professionell.de


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

TopicsLarge Offer of information and services with more than 3.000 product tests per year in the field of computer,tele-communication, server, etc.from one of Europe‘s most moderntest labs.

Target Group (B2B and B2C)• IT Professionals • Investment decision makers in companies • Technically interested consumers

WeblogsBootsektor: satire-blog; www.bootsektorblog.de

The homepages – Testticker (B2B) www.testticker.de

VNUnet - Brands


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

TopicsReports of the latest internet products and services from server-,hard and software to web design and development, software, business provider and e-commerce solutions.

Target Group (B2B)• Internet and intranet professionals • External consultants• Webmaster, internet developer and internet- designer

Weblog The world of internet, its excesses and mostinteresting product news; http://weblog.internet-pro.de

The Homepages – Internet Professionell (B2B)www.internet-pro.de

VNUnet - Brands


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

TopicsEstablished background articles abouttechnologies, IT-strategy and -management as well as tests out of the area of enterprise-IT in SMBs

Target Group (B2B)• Head of IT and IT-manager• CIOs• Investment decision makers

Weblog – IT Frontal Insider news of enterprise-software, business strategies, social net-working, office and much more; www.itfrontal.de

The homepages – Enterprise IT (B2B) www.it-im-unternehmen.de (Computer in SMBs)

VNUnet - Brands


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

KontaktTopicsActive Home presents a huge range of digital variety. Broadband access, videostreaming and the latest trends like blogging and podcasting open up new perspectives upon events of the day. With professional know-how and tests out of the Area of computer-based home entertainment

Target Group (B2C)• Prospective high-tech and digital-home customers• Ambitious users WeblogNew products, computer games and surftips – everything about the digital life at home; www.active-homeblog.de

The homepages – Active Home (B2C)www.active-home.de

VNUnet - Brands


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

KontaktTopicsHelpful tipps-and-tricks databse with Lots of practical information aboutsoftware and PC:

- Burning - CSS- DVD - Copy- Linux - Nero- Registry - Windows

Target Group (B2C)• Ambitious users• Technically interested consumers

Weblogs• Tipps&Tricks blog: everything that makes life around software and PC a little bit easier; www.tippsblog.de

The homepages – PC Direkt (B2C) www.pcdirekt.de

VNUnet - Brands


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

TopicsThe German version of the successfulUS gadget-weblog. If digital toys, equipment which is super-innovative, hilarious, totally impractical or simply embarrassing – the Gizmodo-editors don‘t miss a chance to be entertaining and informative at the same time.

Target Group (B2C)• Ambitious users• Technical interested consumers

Gizmodo - The Gadget-Weblogwww.gizmodo.de

VNUnet - Brands


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

Special Interest Channels

A segmentation of your target-group takes place via the publication/brand and in from the content-surrounding after categorized topics.

Portables(Business/ Consumer)

Security(Business)

Peripherie(Business)

Storage(Business)

Netzwerke(Business)

Home Computing(Consumer)

Professional Computing(Business)

mobile phone backup printerdrives/burner modem/DSL/ISDN Windows graphics cards

notebooks data recovery monitors hard dics programming complete system motherboards

PDAs virusscanner scanner other storage NW-Software other hardware processors

digicams Firewallsother hardware

mobile storage NW-Hardware Office-Software tuning

audio/MP3otherSec.-Software projektore´s webdesign other software video/grafic-software

VPN internet-services cooler

communications-tools linux

wireless enterprise-SW

VNUnet – themes-segmentation


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

• Launch of the download-area at VNUnet in January 2005

• Free downloads of various programmes

• Target group: mainly consumer

• Approximately 1,3 Mio. PIs / month

Advertising possiblities:• ContentAd • Leaderboard/Fullsize Banner • Skyscraper

Individual solutions after arrangement(for example: sponsoring, download of the week, etc.)

Download-Area

VNUnet – Download area


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

VNUnet - Ratecard

DHTML-Ad-

120 € -

60 €= 30 €

60 € 30 € 70 € = 20 €

30 €

FormatSize in pixelChannelsB2B Run of SiteB2B Enterprise ITB2B WeblogsB2B Newsletter

B2C Run of SiteB2C WeblogsB2C Weblog GIZMODOB2C Newsletter

B2C/B2B Download-Area

Fullsize-Banner468 x 60

40 €60 €30 €

HTML

30 €15 €35 €

HTML

10 €

Leader-board

728 x 90 90 €110 € 45 €= 60 €

50 € 25 € 50 €= 30 €

20 €

Sky-scraper

160 x 600 80 €100 € 40 €

40 €20 €40 €

20 €

Content-Ad

336 x 280120 €140 € 60 €Text

60 € 30 € 60 €Text

30 €

Prices are in CPM < Costs per Thousand> in Euro

Rebats

ex 5.000 Euro 2,5 %ex 10.000 Euro 5 %ex 20.000 Euro 7,5 %ex 40.000 Euro 10 %

Propects receive a unique special discount of10 % for the first booking

Further information and prices for ad formats like interactive messaging units, wallpapers, pod- and videocasts are available on inquiry.

Text-Ad

90 x 60 30 € 50 € 25 €

20 € 20 € 35 €

-


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

Text-Ad

90 x 60

10 KB

Gif

5 workdays

2

VNUnet - Technical data

Ad formats:

VNUnet offers on its web pages the complete selection of standard- and special ads , inclusive:

4

1

3

5

DHTML-Ad

40 KB

5 workdays

Format

Size in PixelExample in the picture to the right

Max. datasize

Dataformate Deliveryterm

Fullsize-Banner468 x 60

13 KB

Gif-,JPGHTML,

RichMedia

5 workdays

Leader-board

728 x 90

20 KB

Gif-,JPGHTML,

RichMedia

5 workdays

Sky-scraper

120 x 600

16 KB

Gif-,JPGHTML,

RichMedia

5 workdays

Content-Ad

200 x 300

20 KB

Gif-,JPGHTML,

RichMedia

5 workdays

Prices ar in TKP < tousand-contact-price> in Euro

1 42 3 5

Specific features

-Booking of DHTML-ads must released by VNUnet before the start of the campaign -Booking DHTML ads and pop-ups is just possible in the B2C-area -Banner change: for free once per calenderweek, per further change 50€


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

VNUnet – Special ads

Target group focused promotion in RSS-feeds

Similar to Google adsense it‘s possible for advertisers to place their messages target-group and product-related inbetween the branch-wide recognized content of VNUnet.

RSS Feeds are a fast growing source of information for influential and active Online-consumers, opinion-makers and decision-makers. With numerous content-feeds, which provide a high reach you’ve got the possibility to connect your brand with a target-group which is strong in investments.

Innovative sponsoring of video- and podcasts

Within this mutimedia form of the journalistic processing of IT-specific content (product-tests, fair-reports, etc.) it’s possible to address a a wide target.group in a attention aiding way.Video- and audio-messages support marketing-campaigns, by the transmission of significant news and by the building up brands.


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

VNUnet - Special ads

High Impact Wallpaper

With a wallpaper VNUnet gives you the possibility to place your brand in a large format, eye-catching and strong in traffic.

Advantages:- Optimal transportation of the corporate CI by highest attention - Definite increase of the recognition-value

Possible placement:- PC Professionell- Testticker- Internet Professionell- Enterprise IT- Active Home

Highlights

- Selectively placement by week or day


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

Efficient lead generation

Procedure:

■ Picking up the user in the product- and company-related environment (eg. channels:security, network, storage, etc.) via a textad

■ Offering of a concrete value (download) on a microsite (eg. whitepaper, case-study, lottery, etc.)

■ Registration on the download-site

-> Generation of high qualitative customer-adresses

-> Fixed price for guaranteed number of leads



Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt


Generating leads with IT-whitepapers

The VNUnet-whitepaper-area provides access open to numerous whitepapers, case-studies and analysis

- about. x registriered user- of more than x businesses- more than x whitepapers

Advantages:- Positive positioning through distribution of corporate technology- and product-information-Generation of leads

Sponsorship:Top-5 position of a whitepaper + attendantmediapromotion on VNUnet.de and in editorial newsletters

- Prices on request

- premium position – whitepaper in listings - listing before not sponsored whitepapers- the listings are highlighted with logo and a short description


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt• Concept of a sponsored weblog with a specific thematic alignment

• Editorial control and in editorial responsibility of the weblog by the VNU editorial department

• Promotion and advertising of the weblog in the whole VNUnet.de and via newsletter

• Minimum running time: 3 months with extension possible

-> advance at the Google-ranking through linking possiblities of the Weblog with other sites -> high attention at customers/journalists

Weblogs – Customized Weblogs

VNUnet – Individual solutions


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

Newsletter (B2B)

VNUnet - E-Mail Marketing

IT Flash informs you every morning in a fast way about everything what happened in the world of the information technology. This news-service summarizes the most important news out of the time between 7 pm and 6 am for IT-professionals

Titel/description frequence reach

IT-Express (ASCII) 5x weekdays 22.000

Overview: IT-products, politics, net-news, online-law, e-commerce, security, new technologies

IT-im-Unternehmen (HTML) 1x wednesdays 5.000

Exklusive review and forecast on the most important IT-news and developements of the week

Security Watch (ASCII) 1x thursdays 13.000

IT-Flash (ASCII) 5x weekdays 2.000

Service-Packs, Systembugs, virus-alert, security politics, know-how for data protection

Prices

B2Btextad CPM 30 €HTML CPM 60 € sponsoring + 20 €

The newsletters from VNUnet provide CIOs, CTOs and IT-managers fast and effective with valuabale business-information, branch-backgrounds and strategies. This way they support them in their professional decisions.


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

Newsletter (B2C)

Active Home (HTML) 1x thursdays 2.000

Solutions and product presentations around computer-based home Entertainment

PriceWatch (ASCII) 2x mondays & thursdays 8.000

IT-products for bargain prices, special price promotions, durable cheap-offers

Titel/description frequenc reach

Prices

B2Ctextad CPM 20 €HTML CPM 30 € sponsoring + 20 €Technical specifications

HTML-newsletter: Advertisers have the option to book ONE of three ads (MPU, skyscraper or text). As a file format it’s just is possible to integrate GIF or JPG. Rich Media (inclusive flash) is not possible.Skyscraper: 160 x 600 Pixel, max. filesize: 12k MPU: 300 x 250, max. filesize 12k (attention: size of the ad differs of that on the homepages)

textads: If desired textad can be used also in the HTML-format. 500 signs incl. URL



Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

Stand-alone-Mailings

Exact segmentation of the target-group via placement in the field of interest of the subscriber:• Internet/mobile • Security/network/storage media• Video/grafic/periphery• Hardware in general• Software in general• Consumer electronics

It’s possible to target a exactly defined target-group by selection criteria's: • Age• Size of the business • Professional position• Decision maker• Zip code, etc.

Free individualisation:• Layout• Content



Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

VNUnet - Media services

Market researchLAC/AWA/ACTA tracking-service: We show you without any costs how you can reach your target group in the best and most effective way. We also create an individual media-plan with you together.

BrandTrak and Ads&More – Brand-analysis and copy-testIn combination with our Print-titles, you can test your ads and campaigns in frequent intervals to achieve an optimal branding-effect.

The VNUnet web-panel:Overall 12.000 VNUnet-user out of the local marketsor european countries evaluate your campaigns and appraise brand-picture, channels of distribution and competitors.

Reporting / DoubleclickThe achieved ad-performance will be documented by the weekly transmission of your data in a detailed and transparent way. An observation of the user-behavior is possible over the whole period of the campaign.

European Network SalesWith Global Media, VNUnet has its own advertising-netwerk for the most important markets in Europe.The European Headoffice is in London and supports advertiser all over Europe with cross-national campaigns.

Our service – your first-class support

Profit from the experience of our media- and

marketing-experts in your market


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

VNUnet - Crossmedia

Whether information, entertainment or shopping – the consumer of today is online, interactive and mobile. Today everybody who wants to advertise with success has to address the consumer over several channels.Crossmedia campaigns increase the performance of your communication in the target-group which is relevant for you and boosts the efficiency of your ads. By the cross-linking of the medias you receive veritably better results than by a parallel assignment with the same budget.VNU offers you a huge portfolio for the placement of your advertising-campaigns. Use the advantages of integrated communication and contact us. We will be glad to create an indivudal concept for your target-group.

Why Crossmedia?


Preise und Rabatte

Technische Daten

Sonderwerbeformen

E-Mail Marketing

Media Services

Crossmedia bei VNU

Kontakt

We look forward to your call

Katja Y. Muellermedia-consultant vnunet.de

Tel.: [email protected]

VNU Business Publications Deutschland GmbH

Riesstraße 25 C

80992 München

Inga AzzinnaroLocal Traffic + Sales Tel.: +4989-14312-689

[email protected]

Jan HantkeJunior media-consultant

vnunet.deTel.: [email protected]

Tanja LeutschacherEuropean online sales manager

Tel.: +4989-14312-224 [email protected]

profil/zielgruppe/brands preise und rabatte technische daten sonderwerbeformen e-mail marketing...

Documents