How To Show Up Online

Content is KingContent what people find when they Google you.  It's the information on the Internet about a subject or Topic.

 No one can be an expert on EVERYTHINGNeed to choose a "Niche" or Farm “People Do Business With People They Know and Trust”  You need to provide people information about you, and your business that is easy to “connect” to and is interesting.  

Yahoo, Bing, Google, Facebook all REWARD information that is Relevant, Unique and

Interesting. 

Which One is "Relatable?""For many Realtors, real estate is a part-time or convenient profession. As for me; being a REALTOR® is my second profession in life. I recently retired from the U.S. Army after serving for 24 years with 16 of those years being spent at Fort Bragg serving in the 82nd Airborne Division.

I have been married to my lovely wife Jenifer (yes it is spelled with only one “N”.) for 10 years. We have three dogs that are named after three NBA players (Jordan, Barkley, and Kobe). The rest of my family also lives in the state of North Carolina. I am a product of a military family, so I definitely know the trials and tribulations of moving as a child and as a service member.

Customer service has always been my highest priority. This is my third full year in real estate and I am proud to be associated with a company that shares my own commitment to customer service and ethical standards rather than sales quotas." -----------------------------------------------------------------------------------------------------------------------------------------------

---Professional, Experienced, Knowledgeable2000,1997,1998,1999 Coldwell Banker Advantage #1 AgentColdwell Banker Certified Residential Relocation SpecialistNorth Carolina native, Raleigh resident since 1974Honor graduate of NC State UniversityRealtor since 1990Raleigh/Wake County area market specialist

You Already Have Content

You have 3 Pieces of Unique Content online  • Your Profile

• Your Listings • You Status Updates, and Comments

Like on Facebook and Linkedin How do we use each of these to be found?  Hyper Local KeyWords

Google Your Name & Telephone Number

Your Profile: Consumers need to see pictures of you - not blank icons, not pictures of your dog  They need Social Proof that you are who you say you are and you will do what you say you will do More than just the CONTENT - RESUME - Social Proof means that they need to see Links, Reviews, Likes, Fans Should Be In First Person

Your Profile / Your Niche / Standing Out

They need to know what all of those letters are after your name and why that designation was important for you to get.  How does that relate to them? They need to know that they have something in common with you. Look at www.activerain.com/jeffdowler for inspirationYou can NOT be the Triangle Real Estate Agent online - need to niche!

What Does Your Ideal Customer Look Like?

Who is your audience? Be who you REALLY are!

"Talk" to the Buyer when you are writing about Buyers.

"Talk" to the Seller When you are writing about Sellers.

Buyers - what do you say when you are referred to someone in your Initial Conversation? Sellers What do you tell people who HAVE to sell their house? CONNECTION to YOU!  Gardner, mom, moved 17 times in my life (true) OUR MARKET / Stats, How we compare  Weather?  Seriously?? Not Unique Basic Relo info - Awards for Raleigh, JOBS Do People MOVE or do they Relocate?

Profile Tips If you are giving info out about Universities and Schools - MUST clarify size for fair housing!  DISCLAIM In general people do want neighborhood and School info.  Don't be lazy and send them somewhere else.  Create a page about Schools on your site.Ditto Market Reports

Vanity URLs

Look at Analytics

No Such Thing As Set It and Forget It

Create Content by Creating Your Profiles Link Them Together

Save TimeWrite one really long Profile on Activerain Include Testimonials

Take Parts of It and put it onZillow, Trulia, Homes, Google

Use the Same Password

Use one email address for Social Media another for work

Buying KeywordsGoogle Adwords Keyword Tool

Using Firefox, You can left click see keywords in sites Looking for words that are searched, 3 to 4 words "strings" that have lower competitionNeighborhoods, Single Parents, Active 55, Near NCSU

 Who Is Buying???

Hyper Local Words

Takes 3 Things To Get To The Top (SEO)

The Right Keywords

Content

Links Pointing to the Content

Social Interaction

The WAY you interact with the Internet when you are just reading the news... or putting something in MLS...  is COMPLETELY different than when you go there to work.   When you are WORKING - you are NOT checking email. Use Firefox if possible.(More Tools)

How Many Home Buyers Use The Internet in Their Home Search?

According to NAR...

90% of Homebuyers Use the WebThey are looking for MORE than just your listing. They want to be "connected" to YOU.

Final ReminderContent is going to attract the kind of business that you’re writing for. So, if you’re writing content for buyers, you’re going to attract buyers. If you’re writing about foreclosures, you’re going to attract buyers interested in foreclosures. If you’re looking for certain type of business, then you want to write content as if you’re speaking to the type of client you’d like to work with

If You Have QuestionsCall or Txt Me 919-649-5057

Like our Retechnotes on Facebook! Send me a link to your profile and I will review it for you.