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    THIS YEAR we turn fifteen and will celebrate like anyteenager: with attitude; energy and a great deal of noise.

    Every new title featured here is not only a much loved book,

    but now an Ebook to boot.

    We are proud to publish those who have been with usfrom the beginning: Francis Fukuyamas Origins of Political

    Order is certain to cause a stir. Michael Brooks returns

    with an expos of rebel scientists in Free Radicals, while

    Ian Stewart continues to impart his love of numbers in

    The Mathematics of Life. There are new voices too: inOff Message, Bob Marshall Andrews offers a unique view

    of life in Parliament, and Mark Stevenson urges us to

    time-travel hopefully in An Optimists Tour of the Future.

    Our first fifteen years have been, like our books,

    stimulating, enlightening and fun. Heres to the next fifteen.

    Andrew Franklin

    P U B L I S H E R

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    M I C H A E L B R O O K S

    Free RadicalsThe Secret Anarchy of Science

    From the author of the bestselling 13 Things That Dont Make Sense

    For more than a century, science has cultivated asober public image for itself. But as bestsellingauthor Michael Brooks explains, the truth is very

    different: many of our most successful scientistshave more in common with libertines than librarians.

    This thrilling exploration of some of the greatestbreakthroughs in science reveals the extremelengths some scientists go to in order to make theirtheories public. Fraud, suppressing evidence andunethical or reckless PR games are sometimesnecessary to bring the best and most brilliant

    discoveries to the worlds attention. Inspiration cancome from the most unorthodox of places, andBrooks introduces us to Nobel laureates whoget their ideas through drugs, dreams andhallucinations. Science is a highly competitive andruthless discipline, and only its most determinedand passionate practitioners make headlines and history. To succeed, knowledge must bepursued by any means: in science, anything goes.

    Michael Brooks holds a PhD in quantum physicsand is a consultant to New Scientistmagazine.His writing has appeared in the Guardian, Independent,Observerand THES. He has lectured widely at

    universities and science and literary festivals andappeared on numerous BBC radio shows. He is theauthor of the bestselling 13 Things That Dont MakeSense (Profile).

    12.99288ppDemy trade paperbackISBN: 978 1 84668 405 0e-ISBN: 978 1 84765 449 6Popular Science

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    Photo by SSPL/Getty Images

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    R I C H A R D M A B E Y

    The Perfumier and the StinkhornReflections on Natural Science and Romanticism

    In these elegant, short essays, revered naturewriter Richard Mabey attempts to marry aRomantics view of the natural world with that of

    the meticulous observations of the scientist.By Romanticism he refers to the view that natureisnt a machine to be dissected, but a communityof which we, the observers, are inextricably part.And that our feelings about that community area perfectly proper subject for reflection, becausethey shape our relationship with it. Scientistseschew such a subjective response, wanting towitness the natural world exactly, whatever feelings

    subsequently follow.

    Our feelings are an extension of our senses sight, taste, smell, touch and sound and here, ina sextet of inspiring meditations, Mabey exploreseach sensory response in what it means to interactwith nature. From birdsong to poetry, fromPetri dish to microscope, this is a joyful union ofmeandering thoughts and intimate memories.

    Richard Mabey is Britains foremost nature writer.He is the author ofWeeds (Profile) the first culturalhistory on the unwanted plants in our gardens, and

    throughout the world, Flora Britannica, which won aBritish Book Award and Birds Britannica. He has a regularcolumn in BBC Wildlife magazine and has writtenextensively on nature for the national broadsheets.

    9.99160pp with illustrationsA format hardbackISBN: 978 1 84668 407 4e-ISBN: 978 1 84765 450 2Natural History/Memoir

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    I A N S T E W A R T

    Mathematics of LifeUnlocking the Secrets of Existence

    Mathematicians and biologists confront natures enigmas

    A new partnership of biologists and mathematiciansis picking apart the hidden complexity of animalsand plants to throw fresh light on the behaviour of

    entire organisms, how they interact, and howchanges in biological diversity affect the planetsecological balance. Mathematics offers new andsometimes startling perspectives on evolutionand how patterns of inheritance and populationwork out over time-scales ranging from millions tohundreds of years as well as whats going on tochange us right now.

    Ian Stewart, in characteristically clear andentertaining fashion, explores these and a wholerange of pertinent issues, including how far genescontrol behaviour and the nature of life itself.He shows how far mathematicians and biologistsare succeeding in tackling some of the mostdifficult scientific problems the human race hasever confronted and where their research iscurrently taking us.

    Ian Stewarts bestselling books include Professor

    Stewarts Cabinet of Mathematical Curiosities andProfessor Stewarts Hoard of Mathematical Treasures(both Profile). He is Emeritus Professor of Mathematicsand active researcher at Warwick University.

    20.00320pp

    Royal hardbackISBN: 978 1 84668 198 1

    e-ISBN: 978 1 84765 350 5Mathematics

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    In December 1979 Soviet troops poured into

    Afghanistan, and special forces seized key

    objectives in Kabul, storming the presidentspalace and killing him. The intentions of the

    Soviet government were modest: they aimed

    to secure the main towns and roads,

    stabilise the government, train up the

    Afghan army and police, and withdrawwithin six months or a year.

    Instead they found themselves in

    a bloody war, from which it took them

    nine years and fifty-two days

    to extricate themselves.

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    R O D R I C B R A I T H W A I T E

    AfgantsyThe Russians in Afghanistan, 197989

    The painful story of the Soviet war in Afghanistan

    As former ambassador to Moscow, RodricBraithwaite brings unique insights to the Soviet warin Afghanistan. The story has been distorted

    not only by Cold War propaganda but also by themyths of the nineteenth-century Great Game.It moves from the high politics of the Kremlin tothe lonely Russian conscripts in isolated mountainoutposts. The parallels with Afghanistan todayspeak for themselves.

    A superb achievement of narrative history, sensitivewriting and exciting fresh research: so wrote

    Simon Sebag Montefiore about Rodric Braithwaitesbestseller Moscow 1941. But those words, and manyothers of praise that were given it, could equallyapply to his new book.

    Rodric Braithwaite was British Ambassadorto Moscow during the crucial years of 198892.

    Subsequently he was foreign policy adviser to JohnMajor. His books includeAcross the Moscow Riverandthe highly praised and bestselling Moscow 1941 (Profile)which was translated into seventeen languages.

    25.00448pp with illustrations

    Royal hardbackISBN: 978 1 84668 054 0

    e-ISBN: 978 1 84765 327 7History

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    F R A N C I S F U K U Y A M A

    The Origins of Political OrderFrom Pre-human Times to the French Revolution

    Fukuyamas most important book since The End of History

    Virtually all human societies were once organisedtribally, yet over time most developed new politicalinstitutions which included a central state that

    could keep the peace, and laws that applied to allcitizens. We take these institutions for granted,but they are absent or unable to perform in many oftodays developing countries with often disastrousconsequences for the rest of the world.

    Francis Fukuyama provides a sweeping accountof how todays basic political institutions developed.Beginning with politics among our primate ancestors,

    he follows the story through the emergence of tribalsocieties, the growth of the first modern state inChina, the beginning of a rule law in India and theMiddle East, and the development of politicalaccountability in Europe. Drawing on history,evolutionary biology, archaeology, and economics,this brilliant, provocative work offers fresh insightson the origins of democratic societies.

    Francis Fukuyama is the author ofThe End ofHistory, The Great Disruption, Our Posthuman Future,

    State Building andAfter the Neocons. All have beenhugely influential international bestsellers. Fukuyama isa Senior Fellow at Stanford Universitys Freeman SpogliInstitute for International Studies.

    30.00464ppRoyal hardbackISBN: 978 1 84668 256 8

    e-ISBN: 978 1 84765 281 2PoliticsMay 2011World ex USA/Can

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    B O B M A R S H A L L - A N D R E W S

    Off MessageThe complete antidote to political humbug

    In this trenchant and often wildly funny accountof British political life Bob Marshall-Andrewsspeaks out for liberty and democracy, and the role

    of parliament in their defence. He takes us behindthe scenes of New Labour from its election in 1997to Gordon Browns departure in 2010. He presentsa scathing analysis of how information and peoplewere manipulated in the lead-up to wars in Kosovo,Iraq and Afghanistan. He considers the effects ofthe influx of female MPs and what led a successionof home secretaries to assault ancient Englishliberties. He casts a mordant eye over the abuse of

    expenses and the sale of peerages and influence,and revels in the absurdities of spin.

    Off Message is timely and important asprovocative and entertaining as you would expectfrom Tony Blairs least favourite colleague andone of the sharpest minds in British politics.

    Bob Marshall-Andrews joined the Labour Partyin 1971 and gained a reputation on the libertarian

    left by repeated rebellions against the government.He is a QC, writes across national media and has beena panellist on Question Time,Any Questions andHave I Got News For You.

    14.99256pp with illustrations

    Demy hardbackISBN: 978 1 84668 441 8

    e-ISBN: 978 1 84765 465 6MemoirFebruary 2011

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    R O B E R T R O W L A N D S M I T H

    Driving with PlatoThe Meaning of Lifes Milestones

    Historys greatest thinkers on lifes big moments

    If life is meaningless, as Sartre suggests, what isthe point of being born? What does Freud have tosay about losing ones virginity or Nietzsche about

    having a mid-life crisis? From birth to death (andbeyond), the best brains in history have thoughtlong and hard about the meaning behind thelandmarks that shape our lives. And now acclaimedpopular philosopher Robert Rowland Smith bringstheir genius together for the first time in this smart,witty and accessible journey through lifes upsand downs.

    Drawing on philosophy, art, literature andpsychology, Driving with Plato explores the realmeaning of the hoops we all have to jump through.Youll hear from Aristotle on starting school,learn from St Paul about falling in love, and get tipsfrom Cicero on becoming wise in your old age.Whether youre learning to drive or about to getmarried, Driving with Plato is certain to enlightenand entertain.

    Robert Rowland Smith was for seven years aPrize Fellow of All Souls College, Oxford. He teaches

    at Londons School of Life, writes for the EveningStandardand Sunday Times and is the author ofBreakfast with Socrates (Profile) which has beentranslated into seventeen languages.

    12.99256ppDemy hardbackISBN: 978 1 84668 305 3e-ISBN: 978 1 84765 423 6Philosophy

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    12.99256pp

    Demy trade paperbackISBN: 978 1 84668 356 5

    e-ISBN: 978 1 84765 433 5Popular Science

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    M A R K S T E V E N S O N

    An Optimists Tour of the FutureCheer up it might just happen!

    Science writer and stand-up comedian MarkStevensons voyage of discovery brings him faceto face with a moody, furry robot in Boston, an

    underwater cabinet meeting in the Indian Ocean,the godfather of nanotechnology, the father ofthe internet and the Australian Outbackssmartest farmer. He sees space planes in theMojave desert, hears solutions to climate change,invents a cocktail in New Zealand, observes apower revolution on a printer, has his genomesequenced and glimpses the next stage ofhuman evolution.

    Having been to the future, Stevenson sayseverything could just turn out all right. You dontread that everyday, do you?

    Mark Stevenson divides his time between science

    and comedy, having retired from rocknroll. He is theco-founder and COO of both Flow Associates andReAgency, an agency for science communication talent.He has recently been elected a fellow of the RSA.

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    R E D M O N D O H A N L O N & R U D I R O T T H I E RTranslated by Jane Hedley-Prle

    The Fetish RoomThe Education of a NaturalistThe making of a modern great Victorian traveller

    Redmond OHanlon is known as an amiableanti-hero the debunker of classical explorationliterature. Here on this joint road trip with

    journalist Rudi Rotthier, OHanlon visits placesfrom his dark childhood. With a fine sense ofthe comic, Rotthier excels in painting a portrait ofthis very English writer as he details the escapadesof their journey. OHanlon provides a stream ofstories which offset the bleakness of almost allhis memories, skipping from tales of dysfunctionalparents and sadistic teachers to the consolationsof Darwin and nature.

    Plagued by depression and scarred by hischildhood, OHanlon is driven to excess. His mostprized possession is a jar containing some of thecharred remains of a close friend who committedsuicide. It is kept in the Fetish Room a placethat very few have ever seen. Yet, unlikely as itmay seem, this is a remarkably light-hearted,life-affirming and funny book.

    Redmond OHanlon is best known for his journeysinto some of the most remote jungles of the world.

    His books include Into the Heart of Borneo, In TroubleAgain, Congo Journeyand Trawler. Rudi Rotthier isa Flemish journalist and author. In 2004 he won theBob den Uyl travel book prize for The Quran Route.

    10.99224pp with illustrationsDemy trade paperbackISBN: 978 1 84668 414 2e-ISBN: 978 1 84765 452 6Biography/Memoir

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    W I L B E R T R I D E A U

    In the Place of JusticeA book that moves without let-up to an ending thats alive with suspenseElmore Leonard

    In 1961, at the age of nineteen, young, black,eighth-grade dropout, Wilbert Rideau, despairedof the small-town future his life held for him. He set

    out to rob the local bank and in an ill-thought-outand bungled robbery he murdered the bank teller a young, white female. He was arrested and gavea full confession at the local police station whileangry mobs chanted kill that nigger outside.

    We meet Rideau, newly sentenced to death row,from where he embarks on an extraordinary journey,one that begins in the most violent prison in

    America, where brutality, solitary confinement,sexual slavery and local politics often govern andconfine prisoners in ways that bars alone cannot.

    The climax of this compelling book is full ofbreathtaking suspense and gripping, gritty, realism.It is a heartbreaking, emotionally wrought andmagical conclusion to Rideaus forty-four yearsin prison.

    Wilbert Rideau has won many journalism awards.He was editor of theAngolite, the first prisonpublication to be nominated for a National Magazine

    Award. It was nominated seven times under hiseditorship. He also co-directed the documentaryThe Farm which was nominated for an Oscar. He nowlives in Louisiana with his wife Linda and several cats.

    12.99384pp with illustrationsDemy trade paperback

    ISBN: 978 1 84668 434 0

    e-ISBN: 978 1 84765 464 9True Crime/MemoirJanuary 2011

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    S T E P H E N O S H E A

    The Friar of CarcassonneHeresy and Inquisition in the Last Days of the Cathars

    How Brother Bernard Dlicieux faced king, pope and inquisition

    Nearly a century had passed since Languedochad been put to the sword in the AlbigensianCrusade, but the stain of Catharism still lay on

    the land. Any accusation of Catharism invited peril.But repression bred resentment and it was inCarcassonne that resistance began to stir. In 1300a great orator emerged there to bring togetherthe currents of resistance. Three years later theterrible prisons were stormed and the inmatesset free. The orator was a Franciscan friar, BernardDlicieux. The forces ranged against him includedthe ruthless Pope Boniface VII, the Machiavellian

    French King Philip IV and the grand inquisitorof Toulouse, Bernard Gui (the villain ofThe Nameof the Rose).

    This magnificent book, which forms a kind of sequelto Stephen OSheas bestselling The Perfect Heresy,tells Dlicieuxs inspiring life and tragic story.

    Stephen OShea is a writer and historian.His previous books on the history of the Middle Ages

    are this books bestselling predecessor The PerfectHeresy, popular history at its best (Allan Massie) andSea of Faith (both Profile). He lives in Providence,Rhode Island.

    16.99288pp with illustrationsDemy hardbackISBN: 978 1 84668 319 0

    e-ISBN: 978 1 84765 427 4HistoryMay 2011World ex USA/Can

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    P E T E R H A R T

    GallipoliA gripping, revisionist account of epic proportions

    One of the most famous battles in history, Gallipoliforced Churchill from office, established Turkeysiconic founder Mustafa Kemal (Ataturk) and

    marked Australias emergence as a nation in itsown right. It had begun as a bold move the initiallandings ended with so much blood in the seait could be seen from aircraft overhead led bythe British to ultimately capture Constantinople.This definitive new history of Gallipoli also coversthe desperate attacks of early summer and thebattle of attrition that followed, which shows it wasa lunacy that was never going to succeed.

    Drawing on unpublished personal accounts byindividuals at all levels and from all sides not onlyfrom Britain, Australia and New Zealand, butunusually from Turkey and France too Peter Hartcombines his trademark eye for vivid personalstories with a strong narrative to bring a modernview of this military disaster to a popular audience.

    Peter Hart is the Oral Historian at the Imperial War

    Museum and the author of several acclaimed booksabout the First World War. He is an internationallyacknowledged expert on Gallipoli and has guidedBritish Army staff tours around the battlefield.

    25.00608pp with illustrations

    Royal hardbackISBN: 978 1 84668 159 2

    e-ISBN: 978 1 84765 285 0History

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    J I M H O L T

    Why Does the World Exist?An Existential Detective Story

    The worlds leading minds on our biggest riddle

    Why is there a world rather than nothing at all?remains the most curious and most enduringof all metaphysical mysteries. Celebrated essayist

    Jim Holt enters the debate that has occupiedRoger Penrose, Stephen Hawking and evenChristopher Hitchens with a broad, lively anddeeply informed narrative that traces all ourefforts to grasp the meaning of the universe.

    With sly humour and a highly original approachHolt takes on the role of cosmological detective.Suggesting that we might have been too narrow

    in limiting our suspects to God and the Big Bang,he tracks down, among others, an eccentricOxford philosopher, a Nobel Laureate physicist,a French Buddhist monk, and John Updike justbefore he died, to pursue this cosmic puzzle fromevery angle. As he pieces together a solution while offering insights into time, consciousness,and eternity he sheds new and entertaining lighton the meaning of existence.

    Jim Holt is an essayist and critic on philosophy,

    mathematics and science. He writes regularly forthe New York Times Book Review, NYRB and Prospectmagazine. He is the author ofStop Me If YouveHeard This (Profile).

    12.99256ppDemy trade paperbackISBN: 978 1 84668 244 5

    e-ISBN: 978 1 84765 410 6PhilosophyFebruary 2011World ex USA/Can

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    R O B E R T C . K N A P P

    Invisible RomansProstitutes, Outlaws, Slaves, Gladiators and Others

    The Romans that history ignored

    Robert Knapp finds traces of the invisibleRomans in the nooks and crannies of history;he tracks down and pieces together tell-tale bits

    of evidence cast aside by the visible mass ofRoman history and in doing so he recreates aworld lost from view for two millennia. He showshow the invisible Romans sought to survive andcontrol their fates under powers that sometimescontrolled and sometimes ignored them andbefore the afflictions of disease, war and violencethat could at any time assail them.

    Devoting a chapter to each of the main groupshe reveals the ways in which their worlds arelinked in need, dependence, exploitation, hopeand fear. Slaves and ex-soldiers seep into theworld of the outlaw; slaves become freed men;the sons of freed men enlist as soldiers; and theconcerns of women transcend every boundary.We see them all at last in the seething tumult ofa great city that shapes their worlds as it reshapes

    the wider world around them.

    Robert C. Knapp is a historian by training, holdinga Ph. D from the University of Pennsylvania in Ancient

    History. He has written three books and numerousacademic articles on ancient history, a subject hetaught over thirty years at the University of California,Berkeley, where he is now Professor Emeritus.

    20.00320pp with illustrations

    Royal hardbackISBN: 978 1 84668 401 2

    e-ISBN: 978 1 84765 447 2History

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    L A U R E N C E S M I T H

    The New NorthThe World in 2050

    A charismatic rising star vividly relates the big challengesfacing the world Jared Diamond

    The world in 2050 will be radically differentfrom today. Northern countries notably Canada,Russia and those in Scandinavia will rise at the

    expense of southern ones. Patterns of humanmigration will dramatically alter and where weare born will be ever more crucial.

    The New North explores the four locomotivesthat are changing the world climate change,rising population, globalisation and resourcedepletion and predicts how they will shape theworld in the next four decades.

    This is not a doomsday script. All human historyis a story of adaptation and change, in response toour environment and to each other. And as ourcoastlines inundate and the deserts encroach,there will be new homelands for us throughout thehigh latitudes and altitudes, places currentlymarginal for human existence. The New North ison the immediate horizon.

    Laurence Smith is Professor of Geography, Earthand Space Sciences at the University of California,

    Los Angeles. He has published more than fiftyresearch papers, in journals such as Science and Natureand in 2006 he briefed Congress on the likely impactsof northern climate change.

    20.00336ppRoyal hardbackISBN: 978 1 84668 876 8

    e-ISBN: 978 1 84765 312 3Popular Science/GeographyFebruary 2011World ex USA/Can

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    J O H N G I M L E T T E

    Wild CoastTravels on South Americas Untamed Edge

    An exhilarating portrait of Guyana

    Intrigued by the tale of a distant ancestor whoperished on the Wild Coast in 1630, John Gimlettereturns to South America to find out what has

    become of this primeval land. His journey takes himthrough the old colonies of British, Dutch andFrench Guiana, through some of the most fantasticforests in the world and through four hundred yearsof shameless and often colonial history.

    Gimlettes ancestor, Robert Hayman died inagony on the Wiapoko River, where the Wild Coastcomes to an end. In death, he realised something

    that other Europeans would take several centuriesto discover: that Guyana, formed by slavery andcivil conflict, would exact a terrible price for itsbeauty, and would rarely share out its wealth.

    John Gimlette has travelled to over sixty countriesand has published several critically acclaimed books,includingAt the Tomb of the Inflatable Pig. He is a

    winner of the Shiva Naipaul Memorial Prize. Hecontributes regularly to radio and print media includingThe Times, Guardian, Telegraph, Independent,Wanderlustand Geographical.

    15.00320pp with illustrationsRoyal trade paperback

    ISBN: 978 1 84668 252 0e-ISBN: 978 1 84765 414 4

    Travel

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    E L E A N O R B I R N E

    When Will I Sleep Through

    the Night?All the things they never tell you

    You are having a baby. How do you feel? Excited?Nervous? Downright terrified?

    For most people, even if it is something theyhave longed for, having a baby is a voyage intothe great unknown, a turning point after whichtheir lives will never be the same again. When WillI Sleep Through the Night?is a beautifully writtenaccount of one womans experience of pregnancyand the first year of her childs life. By turns funny,moving and reassuring, this is a book that doesnttry to tell you what to do or what to feel but

    simply tells it as it is, a story that is both intimateand universal, an ABC of babyhood.

    Eleanor Birne was born in 1977 and read English atOxford and has an MA in creative writing from UEA.

    She has written pieces for the Independent, TLSandLondon Review of Books. She has worked as abookseller at Waterstones and is now PublishingDirector at John Murray (publishers).

    12.99272pp with illustrationsDemy hardbackISBN: 978 1 84668 486 9

    e-ISBN: 978 1 84765 323 9MemoirApril 2011World ex USA/Can

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    R O B E R T I R W I N

    Memoirs of a DervishSufis, mystics and the sixties

    In the summer of 1964, while a military coupwas taking place and tanks were rolling throughthe streets of Algiers, Robert Irwin set off for

    Algeria in search of Sufi enlightenment. Therehe entered a world of marvels and ecstasy,converted to Islam and received an initiation asa faqir. He learnt the rituals of Islam in NorthAfrica and he studied Arabic in London. He alsopursued more esoteric topics under a holy foolpossessed of telepathic powers.

    Political violence, torture, rock music, drugs,

    nightmares, Oxbridge intellectuals and first loveand its loss are all part of this strange, exoticstory from the 1960s.

    Robert Irwin is one of the best known writers on thehistory and culture of the Islamic world (The Arabian

    Nights, The Alhambra and most recently For Lust ofKnowing). He is also an acclaimed novelist and isMiddle East editor ofThe Times Literary Supplement.He is a fellow of the Royal Society of Literature.

    15.99256pp with illustrations

    Demy hardbackISBN: 978 1 86197 991 9

    e-ISBN: 978 1 84765 404 5Memoir

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    T R A C Y K I D D E R

    Mountains Beyond Mountains

    One Doctors Quest to Heal the World

    Strength in What Remains

    In Mountains Beyond Mountains we follow the charismatic butflawed genius, Dr Paul Farmer who has dedicated his life tochallenging the preconceptions about poverty and healthcare.

    Based in Haiti, Kidders magnificent account shows how asingle person can make a difference in solving global problemsthrough a clear-eyed understanding of the interaction ofpolitics, wealth, social systems and disease. This bestseller is

    published for the first time outside the USA.

    Tracy Kidder graduated from Harvard, studied at theUniversity of Iowa, and served as an army officer in Vietnam.He has won the Pulitzer Prize and the National Book Award.

    The amazing true story of Deo, a refugee who fled the Burundiangenocide and arrived homeless and alone in New York. Throughthe astonishing kindness of strangers and his own fortitude, hislife is transformed.

    One of the truly stunning books Ive read this yearRon Suskind, New York Times

    Kidder lets Deo do the talking as this extraordinary man sets

    about building a hopeful future out of shattered earth Metro

    9.99 352pp B format paperbackISBN: 978 1 84668 431 9 e-ISBN: 978 1 84765 462 5 Biography/HealthJanuary 2011 World ex USA/Can

    8.99 288pp B format paperbackISBN: 978 1 86197 165 4 e-ISBN: 978 1 84765 313 0 Current Affairs/HistoryMay 2011 World ex USA/Can

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    D A N I E L E V E R E T T

    Cognitive FireFrom the bestselling author ofDont Sleep, There Are Snakes

    Like other tools, language was invented, can bereinvented or lost, and shows significant variationacross cultures. Its as essential to survival as fire

    and, like fire, is found in all human societies.

    Cognitive Fire presents the bold and controversialidea that language is not an innate component ofthe brain as has been famously argued by Chomskyand Pinker. Rather, its a cultural tool which variesmuch more across different societies than theinnateness view suggests.

    Fusing adventure, anthropology, linguistics andpsychology, and drawing on Everetts pioneeringresearch with the Amazonian Pirahs (whose storyis told in the bestselling Dont Sleep, There AreSnakes), Cognitive Fire argues that language isembedded within and is inseparable from its specific culture. This book is like a fire that willgenerate much light. And much heat.

    Daniel Everett is Dean of Arts and Sciences at

    Bentley University in Massachusetts. Previously, he wasChair of the department of languages, literatures andcultures at Illinois State University. He is the author ofDont Sleep, There Are Snakes (Profile).

    15.00320pp

    Royal trade paperbackISBN: 978 1 84668 267 4

    e-ISBN: 978 1 84765 415 1Popular ScienceJune 2011

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    S U S A N M A U S H A R T

    The Winter of Our DisconnectHow One Family Pulled the Plug on their Technologyand Lived to Tell/Text/Tweet the Tale

    For any parent whos ever IM-ed their child tothe dinner table, or yanked the router from itssocket in a show of primal parental rage, this

    account of one familys self-imposed exile from theInformation Age will leave you ROFLing (RollingOn Floor Laughing) with recognition. But it will alsochallenge you to take stock of your own familyconnections, to create a media ecology thatencourages kids and parents to thrive.

    At the simplest level The Winter of Our Disconnectis the story of how one family survived six months

    of wandering through the desert, digitally speaking,and the lessons learned about themselves andtechnology along the way. But more deeply, itquestions the impact of new media on the lives offamilies and the very heart of the meaning of home.

    They did it. Could you?

    Susan Maushart was born in New York and livedin Australia from 1985 to 2010. She has a Ph.D in

    Communication Arts and Science from New YorkUniversity. Her books include The Mask ofMotherhood, Wifework: What Marriage Really Meansfor Women, and What Women Want Next.

    11.99320ppDemy trade paperbackISBN: 978 1 84668 464 7

    e-ISBN: 978 1 84765 318 5Current Affairs/MemoirJanuary 2011World ex USA/Can/ANZ

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    A L E X A N D E R F I S K E - H A R R I S O N

    Into The ArenaThe World of the Spanish Bullfight

    Very brave. Very British. Very trenches. Very scary. Giles Coren

    Whether or not the artistic quality of the bullfightoutweighs the moral question of the animalssuffering is something that each person must

    decide for themselves as they must decidewhether the taste of a steak justifies the death ofa cow. But if we ignore the possibility that onedoes outweigh the other, we fall foul of the chargeof self-deceit and incoherence in our dealingswith animals.Alexander Fiske-Harrison

    In a remarkable and controversial book, Fiske-Harrison trains and performs as a bullfighter and

    follows the tracks of a bullfighting year in Spain.He enters the ring himself with the great matadorsof the day. Fiske-Harrison offers a fully roundedand involving spectacle as enacted for centuriesand of the arguments that dog it today.

    Alexander Fiske-Harrison was born in 1976

    and studied biology and then philosophy at Oxfordand then London. He is a writer and occasional actor and contributes regularly to The Times, ProspectandFinancial Times.

    15.00256pp with illustrationsDemy trade paperback

    ISBN: 978 1 84668 335 0e-ISBN: 978 1 84765 429 8

    Travel

    March 2011World ex USA/Can

    US

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    26

    K E I T H H O P K I N S & M A R Y B E A R D

    The Colosseum

    S I M O N B R A D L E Y

    St Pancras StationNEW UPDATED EDITION

    A superb cultural history pithy and occasionally hilariousEvening Standard

    A marvellous piece of social, aesthetic and technological history it is impossible to praise Bradleys book too highlyA. N. Wilson, Daily Telegraph

    8.99 224pp with illustrations B format paperbackISBN: 978 1 84668 470 8 e-ISBN: 978 1 84765 045 0 HistoryApril 2011 World ex USA/Can Tr

    8.99 208pp with illustrations B format paperbackISBN: 978 1 84668 460 9 e-ISBN: 978 1 84765 073 3 HistoryMarch 2011 World ex USA/Can Tr US

    DAVID WATKIN

    The Roman ForumWith verve, authority and no little humour, Watkin tells thedetailed and complex story of this great but mutilated landmark superbly done Peter Jones, BBC History Magazine

    8.99 288pp with illustrations B format paperbackISBN: 978 1 86197 805 9 e-ISBN: 978 1 84765 052 8 HistoryJune 2011 World ex USA/Can Tr

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    27

    G I L L I A N D A R L E Y

    VesuviusThe genius of the scene biding its terrible time Charles Dickens

    Vesuvius, like every active volcano, is both a symbol and amystery. The ancients explained away its rumblings and internalfires as the activities of subterranean gods but the Greeksand Romans began to consider everything more logically.Following them, from the Renaissance onwards natural scientistsrecorded Vesuvius carefully and attempted to make sense of it.

    Grand Tourists climbed it in droves as did Enlightenmentthinkers and Romantic visionaries. For them Vesuvius was aperfect backdrop for their own ideas and emotions.

    Vesuvius, with its victim, Pompeii, became a focus of masstourism and today as it looms quietly above the most heavilypopulated volcanic region in the world, remains a catastrophein the making.

    Gillian Darley writes, lectures and broadcastson architecture and landscape and is a regular

    contributor to publications including the LondonReview of Books and the TLS. Her previous booksinclude Villages of Vision and three biographies,two of which (on John Soane and John Evelyn)were shortlisted for the James Tait Black

    Memorial Prize.

    Also available in the Wonders of the World series:

    The Forbidden City 978 1 84668 026 7 8.99The Parthenon 978 1 84668 349 7 8.99Piazza San Marco 978 1 86197 885 1 8.99Stonehenge 978 1 86197 880 6 8.99The Alhambra 978 1 86197 487 7 8.99St Peters 978 1 86197 908 7 8.99

    Taj Mahal 978 1 86197 875 2 8.99The Memorial To The 978 1 86197 896 7 8.99Missing Of The Somme

    The Rosetta Stone 978 1 86197 339 9 8.99

    15.99224pp with illustrations200 x 135mm hardback

    ISBN: 978 1 84668 317 6e-ISBN: 978 1 84765 426 7

    HistoryMay 2011

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    W E L L C O M E C O L L E C T I O N

    DirtThe Filthy Reality of Everyday Life

    May god make your house dirty! Dogon blessing from Mali

    Dirt is obsessively avoided, often misunderstood,but paradoxically also an indicator of civilisation(through production of waste), and a near-magical

    source of renewable life and medical discovery.History is rich with progressive victories over dirt,from the aqueducts and sewers of the RomanEmpire to Sir Joseph Bazalgettes triumphantMain Drainage of London in the mid-nineteenthcentury, which still functions today. Yet ourrelationship with dirt is complex and ambivalent.Dirt is waste, excrement, rubbish but what thenis soil? Is cleanliness next to godliness or sterility?

    Published to coincide with a major new exhibitionat the Wellcome Collection in London in March2011, and lavishly illustrated with images from theWellcomes archives, this provocative book featuresspecially commissioned essays and a short graphicnovel section on the significance and implicationsof dirt from the microbial level through to theenvironmental.

    Virginia Smith is a freelance historian and researchfellow at the London School of Hygiene and TropicalMedicine. Rosie Cox is a senior lecturer at BirkbeckCollege. Elizabeth Pisani is an epidemiologist. Rose

    George is a freelance writer. Peter Brimblecombeis professor of atmospheric chemistry at the Universityof East Anglia. Brian Ralph is an illustrator andlecturer at Maryland Institute of Art.

    20.00256pp with colourillustrations throughout230 x 180mm paperbackISBN: 978 1 84668 479 1Social History

    March 2011World

    Tr US

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    SORT OF B OOK S

    29

    A L E X A N D E R B A R O N

    Theres No HomeA rediscovered classic novel of World War II

    An unqualified masterpiece as acute a study ofthe psychology of war as fiction offers us Guardian

    Its 1943. The allied invasion of Sicily. In a lull inthe fighting, an exhausted British battalion marchesinto the searing summer heat of Catania, to begreeted by the women, children and old menemerging form the bomb shelters. Yearning forsome semblance of domestic life, the men beginto fill the roles left by absent husbands and fathers.Unlikely relationships form tender, exploitativeeven cruel, but all shaped by the exigencies of war.

    Centred around a love story between Graziela,a young mother, and Sergeant Craddock, whoserough attempts at seduction are vindicated byhis sympathy and the care he shows for hermalnourished child Theres No Home offers anunerringly humane and authentic portrayal ofthe emotional impact of war.

    Alexander Baron (191799) was born into aJewish East End family, joined the Communist Party atschool and enlisted in 1939. His experiences at both

    D-Day and the Sicily landings informed his bestsellingwar novels, culminating in Theres No Home (1950).He went on to write fourteen novels, and severalscreenplays.

    7.99272pp

    B format trade paperbackISBN: 978 0 95630 860 3

    Fiction

    June 2011World

    Tr US

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    S O R T O F B O O K S

    30

    J A S P E R W Y N N

    PaddleA Long Way Around Ireland

    Heres a trip for a madcap funny, inspiring andunputdownable Chris Stewart

    One summer day, Jasper Wynn sets out to kayakaround Ireland, with his partner Elizabeth. But onday four disaster strikes and he is whisked off tointensive care. As he recovers, Jasper fends offthoughts of mortality by a determination to finishthe journey. So a year later, in the worst summerin living memory, he starts out again alone.

    Paddle is the story of a madcap muddling through

    a journey of the mind, as well as out at sea amidstthe basking sharks, seals and fulmars. And as stormsrage, enforced shore stays see Jasper playing guitarin the bars, and talking, as only the Irish can, witheveryone along the way. All of which makes for aunique inside view of the new and old Ireland,from a man never quite sure if hell come throughthe next day in one piece.

    Jasper Wynn moved to Ireland at age twelve, whereinstead of going to school he learnt to ride horses

    and play traditional music. He is the presenter of theChannel Four horse culture series Rawhides, is afrequent contributor to the Sunday Times, Guardianand GQ, and has a column in the Irish Examiner.

    8.99256ppB format trade paperbackISBN: 978 0 95600 388 1Travel

    May 2011World

    Tr US

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    T O B Y L E S T E R

    The Fourth Part of the WorldThe Epic Story of Historys Greatest Map

    H I L A R Y S P U R L I N G

    Burying the Bones

    Pearl Buck in ChinaPearl Buck is one of the greatest writers on China, andHilary Spurling has brought her and the China of her timeto life with amazing immediacy and perception. Jung Chang

    Original, enlightening and with a narrative as thrilling as anepic film a triumphant landmark in the development ofcreative biography. Elaine Showalter, Literary Review

    A terrific story, told with rare intelligence and refinementMail on Sunday

    A biographical masterpiece Financial Times

    Very impressive the best popular book on cartographysince Nicholas Cranes Mercator; and that is high praise indeedNoel Malcolm, Sunday Telegraph

    Boundlessly engaging the story not just of the maps creation,but pretty much the story of Europes discovery and mappingof the entire world up to that point Sunday Times

    Fluent, clear, well informed and perfectly paced. In short,he is an example of a phenomenon increasingly embarrassingto professional historians: a journalist who writes history betterthan we can Felipe Fernandez-Armesto

    8.99 352pp with illustrations B format paperbackISBN: 978 1 86197 852 3 e-ISBN: 978 1 84765 193 8 Biography/HistoryApril 2011 World ex USA/Can

    10.99 480pp with illustrations Demy paperbackISBN: 978 1 86197 893 6 e-ISBN: 978 1 84765 280 5 HistoryJanuary 2011 World ex USA/Can

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    ATUL GAWANDE

    The Checklist Manifesto

    How to Get Things Right

    J O H N K A Y

    ObliquityWhy our Goals are Best Achieved Indirectly

    Riveting and thought-provoking David Aaronovitch, The Times

    A welcome book packed with vivid writing, heart-stoppinganecdotes and statistical surprises Financial Times

    It has been years since I read a book so powerful and sothought-provoking Gawande is a gorgeous writer and storytellerMalcolm Gladwell

    John Kay is an admirable debunker of myths and false beliefs he can see substantial things others dont. Read this book.Nassim Nicholas Taleb, author ofThe Black Swan

    Persuasive, rigorous, creative and wise. BrilliantTim Harford, author ofThe Undercover Economist

    A characteristic John Kay production. It is a pleasure to readFinancial Times

    How rare is it for an academic economist to write with such clarity,intelligence and courage Spectator Business

    8.99 224pp B format paperbackISBN: 978 1 84668 314 5 e-ISBN: 978 1 84765 187 7 HealthJanuary 2011 World ex USA/Can

    8.99 224pp B format paperbackISBN: 978 1 84668 289 6 e-ISBN: 978 1 84765 462 5 Business/PsychologyFebruary 2011 World ex USA/Can Tr

    Also by Atul Gawande:

    Better 978 1 86197 657 4 8.99Complications 978 1 84668 132 5 8.99

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    RENA TA SA L EC L

    Choice

    J E R R Y F O D O R & M A S S I M O P I A T E L L I - P A L M A R I N I

    What Darwin Got Wrong

    Fighting stuff an overdue and valuable onslaught onneo-Darwinist simplicities Mary Midgley, Guardian

    A convincing case It looks like its back to the drawing boardScotsman (* * * * * )

    A brave and welcome challenge Philip Ball, Sunday Times

    Whatever the outcome of intellectual engagement with thisstimulating work, it is sure to be a most rewarding experienceNoam Chomsky

    A superb story of our contemporary predicament. You haveno choice but to read this important book. Hanif Kureishi

    In this elegant, thoughtful essay, Renata Salecl shows ushow todays abundance of choice makes us more anxious thanever before and less free than we might like to think.Beautifully crafted and concise, it will make readers questionthe hidden logic of their everyday lives. Darian Leader,psychoanalyst and author of The New Black: Mourning,Melancholia and Depression

    9.99 288pp B format paperbackISBN: 978 1 84668 221 6 e-ISBN: 978 1 84765 190 7 Popular ScienceFebruary 2011 World ex USA/Can Tr

    8.99 192pp B format paperbackISBN: 978 1 84668 186 8 e-ISBN: 978 1 84765 226 3 PhilosophyJune 2011 World ex USA/Can Tr US

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    D AV I D S H U K M A N

    Reporting Live from the End of the World

    E R I C K A U F M A N N

    Shall the Religious Inherit the Earth?Demography and Politics in the Twenty-First Century

    Vivid, compelling and conveys some singular experiences Shukmans findings make for urgent, alarming reading Metro

    The first-person, present-tense narrative always feels candid whether our hero is throwing up in the bowels of a Norwegianwhaler, being savaged by insects in the Amazon jungle, or missingthe money shot of a crashing Greenland glacierBBC Focus Magazine

    Whether camping on ice sheets in Greenland or pursuingillegal loggers in Brazil, Shukmans account has all the eco-actionyou could want Herald

    Brilliant and provocative a book every liberal should readJohn Gray

    Authoritative and fascinating we must all hope that for allhis research and brilliance, Kaufmann joins the Bergersand Ehrlichs. Literary Review

    Controversial, highly informative and thought-provoking.A not-to-be-missed contribution to one of the most pressingand complex debates of our time Morning Star

    8.99 288pp with illustrations B format paperbackISBN: 978 1 84668 888 1 e-ISBN: 978 1 84765 225 6 Memoir/TravelMarch 2011 World Tr US

    8.99 320pp B format paperbackISBN: 978 1 84668 150 9 e-ISBN: 978 1 84765 194 5 Current AffairsMarch 2011 World Tr US

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    DA V ID SMITH

    The Age of InstabilityThe Global Financial Crisis and What Comes Next

    DA V ID HA RV EY

    The Enigma of Capital

    And the Crises of CapitalismA well-timed call for the overthrow of capitalism entertainingly swashbuckling John Gapper, Financial Times

    A lucid and penetrating account of how the power of capitalshapes our worldAndrew Gamble, Independent

    Very eloquent with the sort of literary verve and sense ofassurance that recall Marx at his very best

    Laurie Taylor, New Humanist

    Thought-provoking Larry Elliott, Guardian

    A guide through the treacherous and shifting landscape of

    the crisis with excellent credentials and a good eye fora telling quotation Ed Crooks, Financial Times

    As good a practical guide and prospectus as the Queen couldwish to read Christopher Fildes, Sunday Times

    8.99 304pp B format paperbackISBN: 978 1 84668 311 4 e-ISBN: 978 1 84765 191 4 Current Affairs/EconomicsMarch 2011 World Tr US

    8.99 304pp B format paperbackISBN: 978 1 84668 309 1 e-ISBN: 978 1 84765 201 0 Politics/Current AffairsApril 2011 World ex USA/Can Tr

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    P E T E R N I C H O L S

    A Voyage For MadmenNine men set out to race each other around the world. Only one made it back

    R I C H A R D H O L M E S

    Churchills BunkerThe Secret Headquarters at the Heart of Britains Victory

    Told with verve and riddled with the drama of beingoverwhelmed by the sheer bloody-mindedness of the sea itself.Delivering shiploads of tension, Nichols makes sure we feelthe loneliness, pain and struggle. You can smell the salty air andfeel the spray on every page Sunday Times

    An enthralling tale of human endeavour and courage in the faceof adversity you dont need to know your spinnaker from

    your mainsail to enjoy this book Tatler

    As a carpenter purrs over perfect dovetailing, so I rejoiced inthe craftsmanship of this book Simon Barnes

    Superb Holmes vividly recaptures what it was like to work inChurchills bunker, the fabulous highs and dispiriting lows a fittingmemorial to the men and women who worked so hard down there

    over six gruelling years of warAndrew Roberts, Observer

    Bright and fascinating it illuminates the underground warren ofsunless rooms where Churchills staff functioned below blackenedLondon streets John Lukacs, author ofFive Days in London

    The appeal of Holmess books is not merely their authority buttheir style The Times

    8.99 320pp with illustrations B format paperbackISBN: 978 1 84668 443 2 e-ISBN: 978 1 84765 466 3 Travel/MemoirJanuary 2011 World ex USA/Can/ANZ

    8.99 256pp with illustrations B format paperbackISBN: 978 1 84668 231 5 e-ISBN: 978 1 84765 198 3 HistoryMay 2011 World ex USA/Can Tr

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    RECEN T L Y P UB L ISHED

    14.99978 1 84668 301 5

    25.00978 1 84668 147 9

    9.99978 1 84668 236 0

    15.99978 1 84668 076 2

    12.99978 1 84668 327 5

    15.99978 1 84668 323 7

    12.99978 1 84668 389 3

    15.99978 1 84668 368 8

    20.00978 1 84668 399 2

    9.99978 1 84668 471 5

    The Interrogative Mood9.99

    978 1 84668 366 4

    25.00978 1 84668 138 7

    37

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    T H E E C O N O M I S T

    38

    J O H N T E N N E N T & G R A H A M F R I E N D

    Guide to Business ModellingTHIRD EDITION

    The definitive guide to creating models for business analysis

    All organisations face more and more complexdecision-making and the risks dependent on theirdecisions require increasingly explicit understanding

    of potential outcomes. The new, fully updated andradically revised edition of this acclaimed guideis full of practical help on how to build the best,most flexible and easy-to-use business models foranalysing the upside or potential downside of anybusiness project, however small or large. Newfeatures include:

    enhanced Excel and business content, and fullyaligned with the latest version of Excel

    even more model evaluation techniques to helpwith decision-making

    key point summaries new website for downloading models in the book

    For anyone who wants to get ahead in businessand especially for those with bottom-lineresponsibilities, this is an invaluable guide to how

    to build spreadsheet models for assessingbusiness risks and opportunities.

    John Tennen t, a qualified accountant, manages atraining consultancy specialising in business modellingand investment appraisal. Graham Friend is aconsultant specialising in business modelling.

    25.00288pp with illustrations253 x 190mm hardbackISBN: 978 1 84668 383 1e-ISBN: 978 1 84765 018 4Business and Management

    June 2011World ex USA/Can

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    T HE ECON OMIST

    39

    E D I T E D B Y S A U G A T O D A T T A

    EconomicsMaking Sense of the Modern EconomyTHIRD EDITION

    The real world realities of the far from dismal science

    A radically revised new edition of this highlyreadable, popular guide aimed at everyone fromstudents to statesmen who want to make sense

    of the modern economy and grasp how economictheory works in practice.

    It starts with the basics: what economics is about;the sources of economic growth such as peopleand investment; the role of central banks andfiscal policy in setting the macroeconomicframework; and the economics of everything microeconomics. From the underlying theory

    it moves to the specifics of the world economy:the developed world and the rise of emergingeconomies, the issues of global imbalancesand the runaway world of finance; the recentgreat recession why it happened, how it wasdealt with, its effects, legacy and the way ahead.The closing part puts the usefulness and thefailings of economics under the spotlight, andlooks at the innovative approaches being

    developed to make what has been called thedismal science fit for the modern world.

    Saugato Datta, editor of this collection, is aspecialist writer on economics for The Economist.

    He has degrees in Economics from Delhi andCambridge universities, and a PhD from MIT.Before joining The Economisthe worked for theWorld Bank in Washington DC.

    10.99352pp

    Demy trade paperbackISBN: 978 1 84668 459 3

    e-ISBN: 978 1 84765 008 5Business/Economics

    March 2011World ex USA/Can

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    40

    9.99978 1 84668 298 8

    9.99978 1 84668 158 5

    10.99978 1 84668 372 5

    16.99978 1 84668 175 2

    20.00978 1 84668 176 9

    25.00978 1 84668 122 6

    20.00978 1 84668 121 9

    20.00978 1 86197 809 7

    20.00978 1 84668 107 3

    12.99978 1 84668 340 4

    12.99978 1 84668 193 6

    12.99978 1 84668 189 9

    9.99978 1 84668 169 1

    9.99978 1 84668 168 4

    9.99978 1 84668 167 7

    9.99978 1 84668 166 0

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    41

    20.00978 1 84668 173 8

    20.00978 1 84668 239 1

    16.99978 1 84668 382 4

    20.00978 1 86197 515 7

    20.00978 1 84668 174 5

    20.00978 1 86197 822 6

    20.00978 1 86197 802 8

    20.00978 1 84668 325 1

    20.00978 1 84668 281 0

    20.00978 1 86197 843 1

    20.00978 1 84668 172 1

    20.00978 1 84668 119 6

    20.00978 1 84668 124 0

    20.00978 1 86197 894 3

    20.00978 1 84668 108 0

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    B U S I N E S S

    42

    R O M A N T S C H P P E L E R & M I K A E L K R O G E R U S

    The Decision BookFifty models for strategic thinking

    A smart, fun, bestselling guide to making the right choices

    Most of us face the same questions every day:What do I want? And how can I get it? How can Ilive more happily and work more efficiently?

    A European bestseller, The Decision Bookdistilsinto a single volume the fifty best decision-makingmodels used on MBA courses and elsewhere thatwill help you tackle these important questions from the well known (the Eisenhower matrix fortime management) to the less familiar but equallyuseful (the Swiss Cheese model). It will evenshow you how to remember everything youll have

    learned by the end of it.

    Stylish and compact, this little book is morepowerful than it might look. Whether you need toplan a presentation, assess someones business ideaor get to know yourself better, this unique guidewill help you simplify any problem and take stepstowards the right decision.

    Roman Tschpp eler is the founder and CEO of

    guzo, a communication agency based in Switzerland.Mikael Krogerus is a freelance writer for Germanand Swiss newspapers and magazines and was a staffwriter with Switzerlands leading newspaper for five years.

    9.99224pp with illustrationsA format hardbackISBN: 978 1 84668 395 4

    e-ISBN: 978 1 84765 446 5Business/ManagementJanuary 2011World ex USA/Can

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    B U S I N E S S

    43

    R I C H A R D R U M E LT

    Good Strategy/ Bad StrategyThe Difference and Why it Matters

    The tour de force of strategys strategist

    Even though everyone is talking about it, there isno concept in business today more muddledthan strategy. Richard Rumelt, described by

    McKinsey Quarterlyas a giant in the field ofstrategy and strategys strategist, tackles thisproblem head-on in a jargon-free explanation ofhow to develop and take action on strategy,in business, politics and beyond.

    Rumelt dispels popular misconceptions aboutstrategy such as confusing it with ambitions,visions or financial goals by showing that a

    good strategy focuses on the challenges abusiness faces, and by providing a practical,insightful new approach for overcoming them.His sharp analysis and his brilliant, bold stylemake his book stand out from its competitors.

    Rumelt has always challenged dominant thinking,ever since, in 1972, he was the first person touncover a statistical link between corporate

    strategy and profitability and this is his long-awaited tour de force.

    Richard Rumelt is a professor at UCLAs Anderson

    School of Business. He also taught for several yearsat INSEAD in France, and has been a consultant to awide range of organisations, from the Samuel GoldwynCompany to Shell.

    12.99288pp

    B format hardbackISBN: 978 1 84668 480 7

    e-ISBN: 978 1 84765 321 5BusinessJune 2011

    World ex USA/Can

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    B U S I N E S S

    44

    JA NE V A SS

    Daily Mail Tax Guide 2011/2012How to make life altogether less taxing

    R O B E R T C O L E

    The Unwritten Laws of Financeand Investment

    Following the many complications introduced by the previousadministration, the new government is taking a radical look atthe whole tax system and introducing fundamental changes.

    Without help its difficult to keep up with all the rules and rates and where tax is concerned, it pays to be on top of your affairs.This leading, well-established guide, written in clear, non-technical and jargon-free English enables you to do just that.

    An essential tool for everyone who pays taxInvestors Chronicle

    Insightful, engaging and refreshingly free of financial jargon,The Unwritten Laws of Finance and Investmentofferseternal wisdom that draws on years of expensive failures

    and enviable successes.

    A useful tool for the uninitiated and a refresher course forthe experienced Irish Times

    Witty and pithy a handy compendiumRobert Thickett, Mortgage Strategy

    Imperative for the knowledge-thirsty investor The Hindu

    9.99 400pp 210 x 153mm trade paperbackISBN: 978 1 84668 472 2 e-ISBN: 978 1 84765 319 2 Personal FinanceApril 2011 World ex USA/Can

    6.99 160pp A format paperbackISBN: 978 1 84668 255 1 e-ISBN: 978 1 84765 214 0 BusinessFebruary 2011 World US

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    R O B E R T G R E E N E

    45

    with hip-hop artist andentrepreneur 50 Cent

    International Bestsellers

    Robert Greene, the modernMachiavelli, distils the

    most important lessons fromhistory, to help you get ahead

    Over three million copiessold worldwide

    6.99165 x 115mm PB with flaps

    978 1 86197 404 4

    6.99165 x 115mm PB with flaps

    978 1 86197 998 8

    14.99Royal PB

    978 1 86197 278 1

    6.99165 x 115mm PB with flaps

    978 1 86197 641 3

    14.99Royal PB

    978 1 86197 769 4

    14.99Royal PB

    978 1 86197 978 0

    15.00Demy in black leatherette

    978 1 84668 068 7

    Robert Greeneauthor andpublic speaker.

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    9.99978 1 86197 716 8

    9.99978 1 84668 137 0

    9.99978 1 84668 146 2

    8.99978 1 84668 016 8

    9.99978 1 86197 564 5

    8.99978 1 86197 938 4

    10.99978 1 84668 293 3

    9.99978 1 84668 238 4

    9.99978 1 86197 537 9

    9.99978 1 84668 262 9

    15.00978 1 84668 424 1

    15.00978 1 84668 332 9

    15.00978 1 84668 207 0

    9.99978 1 86197 645 1

    9.99978 1 86197 639 0

    10.99978 1 84668 329 9

    B U S I N E S S B A C K L I S T

    46

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    8.99978 1 86197 650 5

    8.99978 1 86197 655 0

    8.99978 1 86197 660 4

    20.00978 1 84668 046 5

    20.00978 1 84668 012 0

    15.00978 1 84668 419 7

    8.99978 1 84668 263 6

    9.99978 1 86197 820 2

    6.99978 1 84668 042 7

    9.99978 1 84668 031 1

    9.99978 1 86197 583 6

    8.99978 1 86197 898 1

    9.99978 1 86197 543 0

    9.99978 1 84668 248 3

    8.99978 1 86197 605 5

    8.99978 1 86197 610 9

    B U S I N E S S B A C K L I S T

    47

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    8.99978 1 86197 877 6

    8.99978 1 84668 266 7

    8.99978 1 84668 345 9

    8.99978 1 84668 346 6

    8.99978 1 86197 647 5

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    8.99978 1 84668 877 5

    G E N E R A L B A C K L I S T

    48

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    8.99978 1 84668 891 1

    8.99978 1 84668 028 1

    8.99978 1 84668 241 4

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    3.99978 1 86197 122 7

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    9.99978 0 57122 831 7

    7.99978 1 84668 447 0

    14.99978 1 84668 164 6

    25.00978 1 84668 226 1

    9.99978 1 86197 777 9

    9.99978 1 84668 120 2

    G E N E R A L B A C K L I S T

    49

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    G E N E R A L B A C K L I S T

    50

    12.99978 1 84668 330 5

    7.99978 1 86197 899 8

    8.99978 1 84668 250 6

    8.99978 1 84668 384 8

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    8.99978 1 84668 185 1

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    G E N E R A L B A C K L I S T

    51

    9.99978 1 84668 153 0

    8.99978 1 86197 350 4

    14.99978 1 86197 443 3

    8.99978 1 84668 061 8

    9.99978 1 86197 774 8

    30.00978 1 86197 859 2

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    10.99978 1 84668 038 0

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    PAUL BOWLES JANE BOWLES JONATHAN BUCKLEY MARIA EDGEWORTH

    Travels

    First ever collectedtravel writing

    14.99 | 978-0-9560038-7-4

    Two Serious Ladies

    A cult classic

    7.99 | 978-0-9560038-5-0

    Contact

    A riveting and edgy readBookseller

    9.99 | 978-0-9560038-6-7

    Helen

    By Jane Austensgreatest rival.

    7.99 | 978-0-9560038-9-8

    CHRIS STEWART CHRIS STEWART CHRIS STEWART CHRIS STEWART

    Three Ways toCapsize a Boat

    Hilarious adventures of anoptimist afloat

    7.99 | 978-0-95600-384-3

    Driving OverLemons

    Million-selling sun-litmemoir.

    7.99 | 978-0-9560038-0-5

    A Parrot in thePepper Tree

    Bestselling sequel toDriving Over Lemons.

    7.99 | 978-0-9560038-1-2

    The Almond BlossomAppreciation Society

    Tuck it into your holidayluggage and dream.

    7.99 | 978-0-9560038-2-9

    TOVE JANSSON TOVE JANSSON TOVE JANSSON TOVE JANSSON

    The True Deceiver

    Tove Janssons coolpsychological thriller

    7.99 | 978-0-9548995-7-8

    The Summer Book

    80,000 copies sold a hit,every summer!

    7.99 | 978-0-9542217-1-3

    The Winter Book

    The best of Tove Janssonsshort fiction.

    7.99 | 978-0-9548995-2-3

    Fair Play

    A quietly radical andinspiring novel.

    7.99 | 978-0-9548995-3-0

    SORTOFBOOK

    SBACKLIST

    WWW

    .SORTOF.CO.UK

    52

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    TOVE JANSSON TOVE JANSSON TOVE JANSSON TOVE JANSSON

    Travelling Light

    Travel tales, eerie andprofound.

    7.99|978-0-9548995-8-5

    The DangerousJourney

    A last glimpse ofMoomin Valley.

    9.99 | 978-09548995-9-2

    The Book about

    Moomin, Mymble and

    Little My

    A brilliant picture book. A

    real classic. Financial Times

    9.99 | 978-0-9535227-4-3

    Who Will Comfort

    Toffle?

    A childs journey to

    friendship and confidence.

    9.99 | 978-0-9535227-9-8

    SIMON LEWIS SOPHIE HANNAH STEFAN ZWEIG J. WATT & P. DYER

    Bad Traffic

    A major new crime writer,endorsed by Elmore

    Leonard

    7.99 | 978-0-9548995-5-4

    The Fantastic Book ofEverybodys Secrets

    First short story collectionby acclaimed crime writer.

    7.99 | 978-0-9548995-4-7

    The Post Office Girl

    A rediscovered classic withtimely message.

    7.99 | 978-0-9542217-2-0

    Men & Dogs

    A Personal History fromBogart to Bowie

    9.99 | 978-0-9542217-5-1

    KATHLEEN JAMIE ROBERT KUNZIG PETER BLEGVAD

    Findings

    As close as writing gets toa conversation with the natural

    world. Richard Mabey

    6.99 | 978-0-9542217-4-4

    Mapping the Deep

    Winner of the Aventis Prizefor Science Books

    8.99 | 978-0-9535227-1-2

    Leviathan

    One of the greatest, weirdest, things Iveever stared at. Matt Groening

    12.99 | 978-0-9535227-2-9

    SOR

    TOFBOOK

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    .UK

    53

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    54

    RIGHTSRIGHTS DIRECTOR

    Penny Daniel at Profile Books

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    Economist books are published and distributed in the United States and Canada by Wiley.

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    Afgantsy 7Rodric Braithwaite

    Cognitive Fire 23Daniel Everett

    The Decision Book 42Roman Tschppeler& Mikael Krogerus

    Dirt 28The Wellcome Collection

    Driving with Plato 10Robert Rowland Smith

    The Fetish Room 12Redmond OHanlon& Rudi Rotthier

    The Friar of Carcassonne 14Stephen OShea

    Gallipoli 15

    Peter Hart

    Good strategy/Bad Strategy 43Richard Rumelt

    In the Place of Justice 13Wilbert Rideau

    Into the Arena 25Alexander Fiske-Harrison

    Invisible Romans 17Robert Knapp

    Mathematics of Life 5Ian Stewart

    Memoirs of a Dervish 21Robert Irwin

    The New North 18Laurence Smith

    Off Message 9Bob Marshall-Andrews

    The Optimists Tour 11of the FutureMark Stevenson

    The Origins of Political Order 8Francis Fukuyama

    Paddle 30Jasper Wynn

    The Perfumier and the 4StinkhornRichard Mabey

    Standing on the Shoulders 2of AnarchistsMichael Brooks

    Theres No Home 29Alexander Baron

    Vesuvius 27Gillian Darley

    When Will I Sleep 20Through the Night?Eleanor Birne

    Why Does the World Exist? 16Jim Holt

    Wild Coast 19John Gimlette

    The Winter of Our Disconnect 24Susan Maushart

    INDEX OF NEW TITLES

    BACKLIST

    Business 46

    Economist 40

    General 48

    Recently published 37

    Robert Greene 45

    Sort Of Books 52

    Wonders of the World 27