professional skin care 2010 japan - fact sheet
TRANSCRIPT
Fact Sheet
www.KlineGroup.comReport #Y562L | © 2011 Kline & Company, Inc.
Professional Skin Care 2010: Japan Market Analysis and Opportunities
www.KlineGroup.com
The Market
The economic downturn in Japan results in threesuccessive years of decline for the professional skin caremarket in Japan, and sales decline by a marginal 0.1% in2010.
Manufacturers’ Sales of Professional Skin Care Productsin Japan by Purchase Channel, 2005 to 2010
60JPY Billion
40
50
20
30
0
10
20
02005 2006 2007 2008 2009 2010
Retail stores Medical care providers Spas Beauty institutes and salonsp p y
Sales by Product Category
Moisturizers and specialty treatments and serums, with ahigh proportion of anti-aging products, are the two largestproduct categories in the market.
Manufacturers’ Sales of Professional Skin Care Products i J b P d t T 2010
MoisturizersLip treatmentsMasks and peels
in Japan by Product Type, 2010
Eye treatmentsLip treatments
Throat/neck
Specialty
Throat/neck treatments
Specialty treatments and
serumsHand and body
products
Cleansers and toners
Channels of Distribution
Beauty institutes and salons traditionally dominate theprofessional skin care market in Japan. Sales through thetwo largest channels, beauty institutes and spas, decline in2010.
Sales JPY Million
Manufacturers’ Sales of Professional Skin Care Productsin Japan by Purchase Channel, 2009 and 2010
35,000
40,000Sales JPY Million
25 000
30,000
15 000
20,000
25,000
10,000
15,000
0
5,000
B t i tit t S M di l R t il tBeauty institutes and salons
Spas Medical care providers
Retail stores
2009 2010
Competitive Landscape
The Japanese market is highly fragmented in terms of thenumber of players. The top-two brands, Guinot and MaryCohr are marketed by the French marketer, Guinot.
Manufacturers’ Sales Share for Leading Professional Skin Care
GuinotMary Cohr
Brands in Japan, 2010
Mary CohrGermaine de
Capuccini
Environ
Institut Esthederm
All other