professional development workshop: tough questions – good answers, taking control of presentations...
TRANSCRIPT
Professional Development Workshop:Tough Questions – Good Answers, Taking Control of Presentations and Interviews
April 06, 2008Tom Calcagni
Chief Communications Strategist
SLA
SLA Pharmaceutical & Health Technology Division 2008 Spring Meeting
April 6, 2008
Love of Interviews and Presentations
How many of you would rather crawl on broken glass than make presentations
or answer questions?
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What You Will Learn Today
How to Take Control of Any
Interview
Performance Reviews Board
Presentations
Video Conferences
Public Speaking
Job Interviews The Whirling Swirling World of Interviews
and Presentations
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What Makes News?
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Why The Book?
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Messages Are KingWhat’s the Difference Between an Answer and a Message?
What Do You Want to Say?
What Are Your Three Key Messages? Focus on What, How and Why
How Do You Determine Your Messages? What Questions Would You Expect? Use the Five W’s To Help Identify Anticipated
Questions
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Sample MessagesWhat Message:
With more than 11 thousand members in some 70 countries…The Special Libraries Association is the global organization for innovative information professionals and their strategic partners.
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Sample Messages How Message:
SLA’s mission is to promote and strengthen its members through learning, advocacy, and networking initiatives.
SLA offers an extensive number of professional education programs through its industry leading Click University, gives members an opportunity to network at chapter and division meetings and at the SLA Annual Conference & INFO-EXPO, and advocates strongly on behalf of info pros and the profession to communicate the value and importance info pros provide to organizational decision making.
April 6, 2008
Sample MessagesWhy Message:
For nearly 100 years, SLA has helped members enhance their professional knowledge and capabilities through education, networking and advocacy, and contributes to the success of the profession and to the knowledgeable men and women who work in the information field.
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Making Messages Work For You
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Breakout One:
Developing Personal/Professional Messages
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Making Messages Work For You
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April 6, 2008
“Open-Ended”Question
“Open-Ended”Question
“Why”Answer
“Why”Answer
Answering Open-Ended Questions
“How”Answer
“How”Answer
“What”Answer
“What”Answer
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“How”Answer
“How”Answer
“Why”Answer
“Why”Answer
“What”Answer
“What”Answer
Re-emphasizing Key Messages
TRANSISTIONAL PHRASE
TRANSISTIONAL PHRASE
“Follow-Up”Question
“Follow-Up”Question
"But I think the real point here is... "But what I think people really want to know is.." "But I think it's important to keep in mind that..."
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“How”Answer
“How”Answer
“Why”Answer
“Why”Answer
“What”Answer
“What”Answer
Answering Tricky Questions
“Tricky”Question
“Tricky”Question
TRANSISTIONAL PHRASE
TRANSISTIONAL PHRASE
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Breakout Two:
Bridging To Your Messages
April 6, 2008
The Art of Presentation Grooming and Appearance Show You Are in Control Gestures and Expressions Importance of Pausing Stand Up and Say It Talk to the Audience Not to the
Camera Remember: You Are Always On
April 6, 2008
Make The Points You Want To Make
•Use Your Messages To Take Control of Any Interview/Presentation▫ Respond To Open-Ended Questions▫Answer Tricky Questions▫Re-enforce Your Key Messages
April 6, 2008
Questions?