professional branding - the right place · cutlery • cut one piece of food at a time •...
TRANSCRIPT
ProfessionalBranding
Cindy BrownExecutive Director
Hello West Michigan
Etiquette For All Situations
• Overall communication
• First impressions
• Email, phone
• Social media
• Elevator speech
• Networking
• Career fair etiquette
• Business meetings
Communication
• Foundation of business etiquette
• Key to building meaningful relationships
• Hard work
– Goals: short term, long term
– Practice
First Impressions
• Hand shake• Body language• Attire• Voice
– Speak up– Speak slowly– Don’t mumble– No abbreviations
• “Please” & “thank you”• Share, listen, don’t interrupt
“You only have one chance to make a first impression.”
• Appropriate email address• Good subject line• Proper grammar, punctuations• No emoticons• Follow the directions• Email signature: tells who you are, contact info
Rachel BartelsStudent Staff - Marketing, Career & Counseling ServicesStudent Ambassador, Office of AdmissionsAquinas CollegeGrand Rapids, MIrcbartels001.wix.com/portfoliolinkedin.com/in/rcbartels
Phone
• Speak clearly• Be excited• Don’t mumble• No gum• Only answer your phone if you are able to speak
• Personal Voicemail memo, not recording• Leave a message: clear, leave number immediately
• No text messages
Social Media
• Privacy settings• Pictures, statuses, wall posts• Friend your boss?• Can you use it as a tool?• LinkedIn
– Follow companies– Join groups– Connect with alumni– Informational interviews – Use as a tool to check in with your network
Networking
• Not a business card shuffle• Goal
– Short term, long range
• Research– Who is going? – Who do you want to talk to?
• Practice• Be strategic, be yourself, be positive, & listen• Follow-up
– Send an email– Remember something unique about the conversation– If you get a job or achieve something, update them
Career Fair
• Be prepared
• Be personable
• 30 second commercial
٭ Listen
Coworkers/Business Meetings
• Be prepared & punctual
• Don’t bring your phone
• Take notes– Laptop vs. notepad
• Listen, think, share
• Asked for your opinion? Share it! – (That’s why they hired you)
– How casual can you get? Slang?
– Think about the office environment
So What?
• First impressions
• It’s work!
• Practice
You can make or break a situation (or a job offer) by how strongly you communicate.
Cultivating RelationshipsNetworking Genuinely
We fear the unknown
What Does it Mean to Establish Relationships While Networking?
• Why is it important?
• How to do it
– Research
– Action Plan
– Follow up
• Do’s and Don'ts
Social Networking
Friends824
• Screen shot of cindy’s linked connections.
• Connects her with 10 million people
• Old school networking is scary
• What is your goal?
– Long range
– Short term
• Be strategic
• Practice
Building Meaningful Relationships
MSU Spartans
Plays 5%Practices 95%
Networking Event - Research
The Gathering Stage
• Find out who’s going
– Research
– Type of networking event
• Who do you want to talk to?
• Why are you going?
• Use your tools
Networking Event - Action Plan
• Practice before the big/important event
• Be strategic
• Why are you there?
– To eat? To get a deal?
– To meet people?
• Body Language
– Welcoming
– Semi circle
Cultivating Relationships - Action Plan
• Be Genuine
• Be yourself
• Give it your all
• LISTEN
• Small talk
• Be positive
• Speed networking
Elevator Speech -Who Are You?
• Name
• Company
• Position
Elevator Speech
“Hello, my name is Cindy Brown, Executive Director of Hello West Michigan. In my current role, I work with to attract candidates to West Michigan.”
“Hi, I’m Rachel Bartels, Program Manager with Hello West Michigan. I educate people about the region and handle all of the communication for our organization.”
Elevator Speech
“Hello, I’m [NAME], a [GRADE] at Grand Valley State University. I’m graduating in [YEAR] with a degree in [MAJOR] …
What do you do?
What brought you here today?
I’m interested in learning more about your company.
Follow Up
After meeting someone or an event
• Follow up emails
• Remember something unique about the conversation
• If you get the sale or achieve something, update them
/HelloWestMI
@hellowestmi
‘Hello West Michigan’
Share a reason on MiReason.com
Dining Etiquette
Dining Etiquette
• Examples are true!
• Different types of events
• Rules are the same
• Prayer
Assumptions
• Dressed appropriately
• Arrived at restaurant on time
• Brought appropriate information
• Done your homework, research
• Phones, hats, elbows, chewing, sitting
We Fear the Unknown
Cocktail Party
• Nametags on the right side
• Keep drink in left hand
• Appetizers
• Strolling Dinner
• Conversation
• Networking
Being Seated
• Napkin on lap as soon as you are seated
• Forks on the left, knife and spoon to the right – work your way from the outside in
• Dessert spoon or fork
• Bread plate
• “b” and “d” rule
• Follow the lead of your host
Place Setting
Place Setting
Place Setting
Place Setting
Passing
• Offer to the left, take a piece for yourself, pass to the right
• Foods go from service plate to your plate
• Taste food before seasoning
Bread/Soup
• Butter placed on bread plate
• Tear off one piece
• Scoop soup away from you
• Wait for soup to cool, no blowing
• Oyster crackers
Buffet
• Not necessarily “all you can eat”
• Go up to buffet empty handed
• Forks, napkins left hand under plate
• Keep your distance
• No grazing
• Use clean plate, utensils to get food
• When half of your table gets back you can eat.
•
Cutlery
• Cut one piece of food at a time
• Continental – Fork in left hand, knife in right; do not put fork or knife down, hold fork with tines down to steady food
• American – Fork in left hand, knife in right; set knife down at the top of the plate, move fork from left hand to right hand; hold fork with tines up to steady food
• Finished – Cutlery should be parallel in the 10:20 position
Continental - Resting
Continental - Finished
American - Resting
American - Finished
Tips
• Excuse yourself between courses, napkin on chair
• Order the same number of courses
• Take small bits so you can finish and swallow before speaking
• Elbows off table, chew with mouth closed
• Be smart when ordering
• Napkin to left of plate when finished
• Ties
Be Warned!
• Alcohol• Ribs• Chicken Wings• Fajitas• Tuna Fish• Club Sandwich• Spaghetti• Cracked pepper• Salad
