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1 March 2, 2017 Deborah Weinswig, Managing Director, Fung Global Retail & Technology [email protected] US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 Copyright © 2017 The Fung Group. All rights reserved. Professional Beauty London 2017: Consumer Interest in Wellness, Natural Products and Social Media is Growing Source: Fung Global Retail & Technology This week, the Fung Global Retail & Technology team attended the Professional Beauty London 2017 trade show. Here are our four main takeaways: 1) Top beauty industry trends include the crossover with the wellness industry, consumers’ growing interest in natural products and social media’s increased importance to consumers. 2) The growing popularity of scalp micropigmentation treatments means that more men are likely to be getting hair-like tattoos on their scalps in the future. 3) Thanks to the development of self-service teeth-whitening machines and disposable whitening consoles, consumers are soon likely to be whitening their teeth on the go. 4) British consumers are becoming more interested in buying locally produced makeup, and smaller-scale, local brands can generate deeper connections with their customers. Professional Beauty London is the UK’s largest beauty show, with more than 800 brands on display, along with live shows and seminars. It is a platform for the latest innovations in products and services, and offers insights into upcoming beauty trends. The UK Fung Global Retail & Technology team attended the event on February 27. We listened to seminars by influential figures in the beauty industry and spoke with a number of innovators and brand representatives. Industry Trends: Fitness Crossovers, Natural Products and Social Media One of the most popular seminars was led by Ceri Silk, Head of Beauty at Saks. Silk discussed recent industry developments and noted that the following themes are driving growth in the beauty market: • The increasing crossover between beauty and wellness: The beauty industry is finding closer ties to the $542 billion fitness and “mind-body” market. Silk linked

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Page 1: Professional Beauty London 2017: Consumer Interest in … · 2017-03-03 · Professional Beauty London 2017: Consumer Interest in Wellness, Natural Products and ... Thanks to the

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March2,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

Professional Beauty London 2017: Consumer Interest in Wellness, Natural Products and Social Media is Growing

Source:FungGlobalRetail&Technology

Thisweek,theFungGlobalRetail&TechnologyteamattendedtheProfessionalBeautyLondon2017tradeshow.Hereareourfourmaintakeaways:

1) Topbeautyindustrytrendsincludethecrossoverwiththewellnessindustry,consumers’growinginterestinnaturalproductsandsocialmedia’sincreasedimportancetoconsumers.

2) Thegrowingpopularityofscalpmicropigmentationtreatmentsmeansthatmoremenarelikelytobegettinghair-liketattoosontheirscalpsinthefuture.

3) Thankstothedevelopmentofself-serviceteeth-whiteningmachinesanddisposablewhiteningconsoles,consumersaresoonlikelytobewhiteningtheirteethonthego.

4) Britishconsumersarebecomingmoreinterestedinbuyinglocallyproducedmakeup,andsmaller-scale,localbrandscangeneratedeeperconnectionswiththeircustomers.

ProfessionalBeautyLondonistheUK’slargestbeautyshow,withmorethan800brandsondisplay,alongwithliveshowsandseminars.Itisaplatformforthelatestinnovationsinproductsandservices,andoffersinsightsintoupcomingbeautytrends.TheUKFungGlobalRetail&TechnologyteamattendedtheeventonFebruary27.Welistenedtoseminarsbyinfluentialfiguresinthebeautyindustryandspokewithanumberofinnovatorsandbrandrepresentatives.

IndustryTrends:FitnessCrossovers,NaturalProductsandSocialMediaOneofthemostpopularseminarswasledbyCeriSilk,HeadofBeautyatSaks.Silkdiscussedrecentindustrydevelopmentsandnotedthatthefollowingthemesaredrivinggrowthinthebeautymarket:

• Theincreasingcrossoverbetweenbeautyandwellness:Thebeautyindustryisfindingclosertiestothe$542billionfitnessand“mind-body”market.Silklinked

Page 2: Professional Beauty London 2017: Consumer Interest in … · 2017-03-03 · Professional Beauty London 2017: Consumer Interest in Wellness, Natural Products and ... Thanks to the

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March2,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

thistothegrowingprevalenceoftechnologyincosmetics,diagnosticdevicesandwearables.ShehighlightedexamplessuchastheL’OréalUVpatch,thepopularityofFitbitsandtheinfusionofproductssuchasfirmingcreamsintoclothing.Shenotedthattechnologyandbeautyhaveevenbeenintegratedintheformoftravelpaymentcardchipsinacrylicnails.Silksaidthatthemostinnovativebeautycompaniesaremovingintotechnologyandthatthosethatfailtoadaptmaybeleftbehind.

• Theriseofeco-friendlyandnaturalproducts:Consumersarebecomingincreasinglyawareofthenegativeeffectsofsomeingredientsonboththewearersoftheproductsthatcontainthoseingredientsandtheenvironment.Thisknowledge,combinedwiththeirincreasinginterestinhealthandwellness,meansthatmanyconsumersnowexpectproductstohavea“sustainable”promise.Retailerswespoketothroughoutthedayaffirmedthesignificanceofthistrend.

• Theinfluenceofsocialmedia:Bloggers,socialmediacelebritiesandYouTubevloggershaveformednotonlyanewmarketingchannelforthebeautyindustry,butalsoacost-effectiveplatformfromwhichnewtrends,companiesandproductscanbelaunched.Nailart,forexample,isatrendthatisbecomingmuchmoremainstream,largelyduetosocialmedia.Similarly,socialmediahasdriventhepopularityofcertainmakeupartistsandtheirbrands:theCharlotteTilburybrand,forinstance,hasgrownrapidlythankstoitspromotiononsocialmedia.

MoreMenAreSettoGetTattoosonTheirScalpsDanielJohnson,aninternationalmalegroomingexpert,discussedthegrowthofthemalegroomingindustryandshowcasedthenewtrendofscalpmicropigmentation,whichiseffectivelyasemi-permanentscalptattootofillinareaswherehairlosshasoccurred.Johnsonnotedthatthekeydifferencesbetweenthemen’sandwomen’sbeautymarketsarethatmenwantmoreinstantgratificationwiththeirbeautyregimeandareinspiredmorebycelebrities,suchassportsandmoviestars,whilewomentendtolookatbeautyasamoreluxuriousindulgence.

Boththedemandforinstantresultsandcelebrityinspirationarefuelingtherapidgrowthinscalpmicropigmentation.Whilethetreatmenttakesafewhourstoapply,itcanlastuptofiveyears,anditappealstobothmenandwomenwhohaveexperiencedhairloss.Asmoreandmorecelebritieslooktoscalpmicropigmentationasabeautytreatment,taboosregardingmen’shairlossarebeingliftedandthehairloss–treatmentindustryisgrowingasaresult.Johnsonenvisionsscalpmicropigmentationbecomingnormalizedforbothmenandwomenandeventuallybecomingastandardprocedureofferedbybarbershops.

ConsumersCanNowWhitenTheirTeethOntheGoBryanChristie,CEOofMegawhiteExpressTeethWhitening,discussedconsumers’increasedusageofself-serviceteeth-whiteningproductsaswellasthefutureforDIYwhiteningrobotics.Theteeth-whiteningindustryismovingawayfromtime-consumingdentalproceduresandintotheflexibilityofself-service,non-peroxidewhiteningconsoles.Consumerscannowuseself-servicewhiteningtreatmentsthatworkinaslittleas15minutes.Thisallowsamorebespokeservice,asconsumerscancontrolthepowerandlengthoftheirwhiteningsessionatalowercost.

Christiepredictedthatdevelopmentinwhiteningroboticswillsoonmovetoward“whiteningvendingmachines”inairportsandmallsthatwillreleasedisposablewhiteningconsolesthatcustomerscanuseonthego.

Page 3: Professional Beauty London 2017: Consumer Interest in … · 2017-03-03 · Professional Beauty London 2017: Consumer Interest in Wellness, Natural Products and ... Thanks to the

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March2,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

BritishConsumersAreLookingforMoreLocalBeautyProductsDarrenWoods,SalesDirectoratXIPProfessional,acolor-cosmeticsfirm,discussedhowconsumerdemandisshiftingfrominternationalbrandstolocal,morenaturalmakeup.Whileglobalcorporationsstillhaveastrongholdonthebeautyindustry,WoodsnotedthattherehasbeenasurgeindemandintheUKforproductsmadelocally.

Woodssaidthatmorelocalfactoriesmeanretailersenjoygreatervisibilityintothesupplychain.Healsostatedthatbyhavingalocalizedtargetmarket,smaller-scalefirmscanpromotetheirproductsinmorepersonalwaysand,so,generatedeeperconnectionswiththeircustomers,becomingclosertothememotionallyaswellasphysically.

• Readersmayalsobeinterestedinournewreport,GenZandBeauty—TheSocialMediaSymbiosis.

Page 4: Professional Beauty London 2017: Consumer Interest in … · 2017-03-03 · Professional Beauty London 2017: Consumer Interest in Wellness, Natural Products and ... Thanks to the

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March2,2017

DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.

DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comKatieMarshallResearchAssistant

HongKong:8thFloor,LiFungTower888CheungShaWanRoad,KowloonHongKongTel:85223004406London:242–246MaryleboneRoadLondon,NW16JQUnitedKingdomTel:44(0)2076168988NewYork:1359Broadway,9thFloorNewYork,NY10018Tel:6468397017

FungGlobalRetailTech.com


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