productx 2014 noa adamsky.liveperson
TRANSCRIPT
Tell Your Product StoryProduct Communication at LivePerson
Noa Adamsky, Director, Product Communication
About Me
Today’s Story
• Product Communication? Say What?
• Roadmap = Roadstory
• Product documentation – a simple story
LivePerson Product
LivePerson Product
LivePerson Product
LivePerson Product
About LivePerson
Mission: Creating Meaningful Connections Between Brands and
Customers that Generate Value.
Customers:
Technology:
SaaS pioneer since 1998
Employees / Offices:
1000 in Israel, NYC, SF, Atlanta, UK, France, Germany,
Netherlands, Italy, Australia and Japan
Product Communication? Say What?
Product Communication Inspiration
“Good Product Managers think about the story they want written by the press.”
by Ben Horowitz
Communication – A Partial List
1. Roadmap communication
2. Internal communication
3. Product documentation
4. Product newsletter
5. Platform translation
6. Product advisory council
Roadmap = Roadstory
Your Customer Is The Hero
Roadstory - Internal
• Transparency & sharing
• Timeline
• Persona
• Leaders
• Executive summary
• Hype
Product Story in LivePerson Nation
Roadstory Excites Employees
Engaging Employees
Product Story in Nation - KPI
Roadstory - External
• Customer facing with marketing and sales
• Story and commitment
• High level timeline (H1 / H2 or by Q)
• Business oriented
• Marketing use cases
Intelligent
Targeting
Engagement
Enrichment
optimization
Documentation as a Simple Story
Making the Story Simple
User Story
Never Ending Story
To be continued…
Main takeaways:
• Tell a story, make the audience the hero (Mario)
• Create communication tools to help you scale
• Focus on benefit and value, not features and functionalities
• Get buy-in via collaboration
• Product, Sales, Marketing and Support go hand in hand
• Document your product via different media types and styles
• Read good PM / bad PM once a year…
