PRODUCTS & SERVICESPRESENTATION TO THE BOARD

22/3/13

Previous Funding Sources

Federal State AGPN Other0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

2012201120102009

Handoff's Product/ Market Matrix

MARKET

 

Existing New

 

 

 

 

PRODUCT

 

Existing

 

MARKET PENETRATION

 

 

MARKET DEVELOPMENT

 

New PRODUCT DEVELOPMENT DIVERSIFICATION

CheckUP FINANCEBackground

2007: Internal Review of Financial Management System

2007- 8: Scoping of other systems in marketplace

2008: Development of Shared Business Model (with AGPN & State Based Organisations

2008-9: System set-up and user training

2009: Implementation of new system by GPQ, AGPN, GPNSW, ACT Division & GPTAS (Note: GPTAS didn’t actually ever commence using the system)

CheckUP FINANCE

The CheckUP Finance System is an online, cloud-based system designed specifically for primary health care organisations. It consists of a number of packages:

- Microsoft Navision (accounting package),

- JET Reports (reporting package)

- Sage Micropay Meridian (payroll system)

- ConnX Employee Service Portal (HR system)

CheckUP FINANCE

2011: Improvement Foundation joined as new user.

2012: AGPN & ACT ceased being users in June.

2012: CQML joined as new user.

2013: GPNSW will cease as user from June.

CheckUP FINANCECheckUP Finance Business Model

- No longer a shared business model.

- Offering parts of the system, as well as whole package (eg. accounts only, without payroll system).

- Costly product, but quality is excellent.

- Also offering financial support services.

CheckUP FINANCE

2013 Member Fees (non-members rates are 20% more):

• New Users: $87,500 + GST (full package)

$44,500 + GST (accnts and reprts)

$58,000 + GST (payroll and HR)

• Ongoing: $28,000 + GST (full package)

$21,500 + GST (accnts and reprts)

$20,000 + GST (payroll and HR)

CheckUP FINANCEStrategy• Develop new promotional material and marketing

strategy.• Offer financial services and support (eg.

bureauing model currently in place at GCML).• Current thinking - aim to generate $200,000

income from CheckUP Finance in next 12 months.

CheckUP DIRECTORYBackground

2008-10: The CheckUP Directory (formerly the iHealth Care Directory) was established with funding support from a Commonwealth Government grant. Initially a listing of GPs and General Practices for use by health providers.

2010-11: Expansion to include allied health, specialists, community services and service information such as opening hours.

CheckUP DIRECTORYBackground

2011: Transition to new host and introduction of new features including Google maps, enhanced searching functionality.

2012: Gold Coast Medicare Local & Darling Downs SWQ Medicare Local purchased live data feed to populate local view of CheckUP Directory.

CheckUP DIRECTORYBackground

March 2013: Queensland Health fund CheckUP to send out Public Health alerts and key health information to GPs and other providers via the CheckUP Directory.

April 2013: Planned launch of public facing CheckUP Directory

CheckUP DIRECTORYCheckUP Directory Benefits & Risks

- It is the leading health services directory in Queensland.

- Data validated constantly and at least on six monthly basis.

- Risk – there is a National Health Service Directory (NHSD). At this stage the NHSD is not as comprehensive, sophisticated or functional as the CheckUP Directory.

CheckUP DIRECTORYCheckUP Directory Benefits (internally)

- Considerable asset for CheckUP as provides us with contact details for GPs and other health providers in Queensland.

- Can send out surveys directly to health providers (eg. GP Census)

- Can send out CheckUP information (eg. training offerings)

- Provides CheckUP with credibility that we can reach health providers directly.

CheckUP DIRECTORYCheckUP Directory Business Model

- Live Data feed to a customisable Directory.

• CheckUP members - $17,500 p/year + $5,000 initial set-up fee.

• Non-members $21,000 p/year + $6,000 initial set-up fee.

- Advertising on CheckUP Directory – fees currently being determined.

CheckUP DIRECTORYStrategy• Determine advertising fees and secure

advertisers.• Develop promotional material and marketing

strategy for public facing CheckUP Directory.• Current thinking - aim to generate $100,000

income from CheckUP Directory in next 12 months.

CheckUP TRAINING

Background

• GPQ’s Training Services established mid 2010

• Senior Program Leader appointed February 2011

• Partnership with Health First Training Australia (HFTA)

• Diploma/Cert IV in Population Health

• Late 2011 new registered training organisation (RTO) partner – Health Industry Training

CheckUP TRAININGBusiness Model

- Vocational Education and Training (VET)

- Short courses and information sessions

- Resource development

- Credentialing

CheckUP TRAINING

Short courses and information sessions

• Scheduled or on-demand

• CheckUP developed and provided or brokered

• Income capacity based on number of workshops held and participant volume

• E.g. - one day workshop $325 members/$390 non-members (GST ex)

• 2 hr Piecing Together Primary Healthcare webinar $80 members/$100 non-members (GST ex)

-

CheckUP TRAINING

Vocational Education and Training (VET)

• income based on no. of enrolments, and where applicable trainer time and therefore completions.

• E.g. National Workforce Development Fund (NWDF):

• Enrolments = $44,500 ($500 x 14 enrolments + $250 x 150 enrolments) +

• Trainer time = 15 hours per student at completion of 10 units + 15 hours per unit at completion of qualification @ $50/hour.

• If all 14 students complete - $21,000

• Total NWDF income = $65,500

-

CheckUP TRAINING

Vocational Education and Training (VET) – but as of this year (new intake)….

• CheckUP will make $3,950/student ($2,200 at commencement + remainder upon completion).

• $1,550 management fee – HIT

• Intake of 15 students, everyone completes = $59,250 over 18 months.

CheckUP TRAINING

Resource development and credentialing

• VET learner resources, mapped to competencies

• Continuing professional development applications developed and submitted on behalf of customer

• $120/hour

CheckUP TRAININGStrategy• Identify and progress new opportunities e.g. training for

OSTDs, new NWDF application for Aboriginal Health Workers, GP Networks business model.

• Raise profile with particular markets i.e. members, GP Networks.

• Increase volume of short courses. – including webinar and on-line delivery options.

• Promote credentialing and resource development services.

• Aim to generate $300,000 income from CheckUP Training in next 12 months (increased from $100,000).

CheckUP PEOPLE

• Early days

• Fee-for-service

• Offers our members and stakeholders a suite of business support and development services customised to meet their needs.

• Likely to include:

• Strategic and business planning

• Event and meeting facilitation

• Proposal/tender writing

• Secretariat services

Product & Services: Challenges

• Pricing

• Market penetration

• Brand Awareness

• Funding to develop new products and improve/enhance existing products

• Profitability

• Membership

• Sponsorship

• Events

• Other Products and Services

Other Income Sources