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  • 7/26/2019 Productive Efficiency of English Football Teams - A Data Envelopment Analysis Approach (Haas)

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    MANAGERIAL AND DECISION ECONOMICS

    Manage. Decis.

    Econ.

    24: 40 3^ 10 (2003)

    Published online 15 May 2003 in Wiley InterScience (wvv-w.interscience.wiley.com). DOI: 10.1002/mde.l 105

    Productive Efficiency of English Football

    TeamsA Data Envelopment

    Analysis Approach

    Dieter J. Haas*

    Institute of Public Finance University of Innsbruck. A ustria

    This paper investigates how close to their potential English Premier League Clubs play. Using

    a deterministie Data Envelopment A nalysis Approach, the productive efficiency of 20 teams in

    the 2000/2001 season is measured and weaknesses of individual teams are disclosed. The

    sensitivity of results is analyzed with regard to different model specifications and variable

    combinations. Copyright 20 03 John Wiley Sons, Ltd.

    INTRODUCTION

    Du ring the last decade professional football

    entertainment has become a major business in

    Europe andalthough to a lesser extent

    throughout the world. The financially strongest

    football clubs can be found in the European top

    leagues in Spain, Italy, Germany and especially in

    the English Premier League. Manchester United

    e.g., the most valuable team in Europe, showed

    revenue figures of almost 200 million in the year

    2000 (Deloitte and Touche, 2001).

    Year after year clubs invest in their squads in

    order to improve the performance of the team in

    the field, which in turn stimulates the interest of

    supporters and sponsors in the respective club.

    Nevertheless, some of the attempts aiming at

    increasing a team's success fail and the heavy

    investments do not pay off. In such a case the

    supporters will be highly unsatisfied and compar-

    isons between a (theoretical) potential of a team

    and its actual achievements will be the conse-

    quence.

    'Correspondence to: Institute of Public Finance (Finanzwis-

    senschaft), University of Innsbruck, Universitaetsstrasse 15/4,

    A 6020 Innsbruck, Austria/Europe. E-mail: Dieter.Haas@

    uibk.ac.at

    From an economic perspective the transforma-

    tion of inputs into outputs is a production process

    described by either a production function or a

    production frontier. When making use of the latter

    deviations of a constructed frontier can be

    regarded as inefficiencies in production. In the

    case of football, discussions about the possible

    performance of a team with a given playing and

    management talent, as well as comparisons be-

    tween the actual performance and the possible one

    are common. These discussions ultimately run

    along one of the most fundamental economic

    concepts, namely productive efficiency. Further-

    more, if teams do not meet the expectations of

    supporters and sponsors the question is, who

    can be blamed for that. Is it the players in the

    field who do not perform up to their potential? Is it

    the manager who did not combine the factors of

    production in an optimal way? Or is it a

    combination of both?

    In this paper the productive efficiency of teams

    in the English Premier Leagueone of the most

    important professional football leagues in the

    worldis investigated. In the literature, at least

    three different approaches to efficiency measure-

    ment in sports can be found. These approaches

    include efficiency measurement on the level of

    single games (e.g., Carmichael

    et al

    2000),

    Cop yright 2003 John W iley & Sons, Ltd.

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    D.J. HAAS

    measurement of managerial or coaching efficiency

    (Dawson et al 2000; Fizel and D'itri, 1996;

    Hadley et al 2000; Koning, 2000) and the analysis

    of a team's efficiency over an entire season

    (Carmichael and T hom as, 1995; Hofler and Payne,

    1997).

    The approach chosen in this paper corre-

    sponds to the latter as it appears to be the most

    interesting from an economic point of view

    and allows to analyze the squads as well as the

    coaches.

    Most of the above-mentioned studies analyze

    efficiency on the basis of pro duc tion functions

    which need to be specified in advance and

    problems of misspecification may occur (e.g.,

    Carmichael and Thomas, 1995). In order to avoid

    the problem of misspecification, incorrect assump-

    tions on distribution and wrong w eighting schemes

    of inputs and outputs, this study uses data

    envelopment analysis (DEA) to measure the

    productive efficiency of football teams. The use

    of DEA has proved especially valuable when

    production involves multiple inputs and/or multi-

    ple outp uts, in cases where non-mark eted inputs or

    outputs are being considered and, therefore, the

    correct weighting of inputs and output cannot be

    defined. DEA, originally developed by Charnes

    et al (1978), estimates a production efficiency

    frontier for teams and calculates the deviations

    from that frontier for inefficient teams. The above

    mentioned appealing properties of DEA have

    made it a widely used efficiency measurement tool

    in a variety of different fields, like, e.g., public

    education, health care institutions (e.g. Hollings-

    worth

    et al

    1999) or in the private transportation

    sector (e.g. Fethi, 2000). The applications of DEA

    in the field of sports economics have been rare up

    to now (e.g. Haas et al 2001) and most of them

    concentrate on efficiency measurement on the level

    of individuals (Anderson and Sharp, 1997;

    Sueyoshi

    et al

    1999).

    It appears to be straightforward to employ DEA

    for revealing weaknesses and indicating areas for

    potential improvement within football clubs. DEA

    therefore is used in this paper to answer the

    following important questions: Which Premier

    League teams are on the efficiency frontier and

    which teams could have performed better in the

    period of observation? What are the particular

    weaknesses of the inefficient teams and to which

    extent should improvements be made? How robust

    are the results with regard to different inpu t/

    The remainder of the paper is organized

    follows. Section 2 briefiy introduces the method

    DEA. In Section 3 the data base is describ

    Section 4 presents efficiency results along w

    optimization proposals using DEA and fina

    Section 5 concludes.

    D T ENVELOPMENT N LYSIS

    The application of a specific DEA-model provi

    a single measure of technical efficiency wh

    dealing with multiple inputs and multiple o

    puts,

    and obviates the need to assign pre-specif

    weights to either. The efficiency of a decis

    making unit (DMU; in this paper a footb

    team) is measured relative to all othe r D M

    under the restriction that all DMUs lie on

    below the efficient frontier, hence measures

    relative efficiency are obtained.' The indica

    optimization, then, accords the evaluated DM

    the most favorable weighting that the constrai

    al low. Note that the DEA-approach has prov

    especially valuable in cases where non-marke

    inputs or outputs are taken into account and

    where correct weighting of inputs and outputs

    unknown or cannot be derived as is supposed

    some of the variables used here.

    Basically, an input-oriented DEA modeP wh

    can process non-discretionary variables is employ

    in order to get the efficiency score assum

    constant returns to scale which represents the glo

    technical efficiency

    (TE) of a DMU. Additiona

    an input-oriented variable returns to scale mo

    is used to get the corresponding efficiency sco

    representing

    loc al pure technical efficie

    (PTE).

    Decomposing

    global technical efficie

    into loca l pure technical efficiency and sc

    efficiency

    provides valuable information on

    sources of inefficiencyeither an inefficient tra

    formation process of inputs into outputs or

    inefficiently small scale of operation, or both

    those teams being inefficient.

    DATA

    The data^ have been provided by the 'Deloitte

    Touche Football team', which publishes revie

    on the financial situation of English footb

    teams twice a year and the population data wh

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    PRODUCTIVE EFFICIENCY OF ENGLISH FOOTBALL TEAMS 405

    correspond to the year 1998 are taken from

    www.statistics.gov.uk. As team inputs the clubs

    total wages and salaries reduced by the amount

    paid to the head coach and the salary of the head

    coach are considered. In doing so, the approach

    pioneered by Szymanski and Smith (1997) and

    Szymanski and Kuypers (1999) to proxy the talent

    available to a team by data on financial expendi-

    tures is taken. The salary of the head-coach is a

    separate input variable * as evidence indicates that

    coaches significantly influence the performance of

    teams in the field (e.g. Clement and McCormick,

    1989 and Ruggiero et al. 1996). Although, the

    proxy for the playing talent available to a team is

    not perfect in the sense that also non-playing

    employees are included in the total wages and

    salaries, it appears to be the best proxy available

    as alternative proxies are highly subjective, like

    pre-season estimates of playing success as fre-

    quently published in newspapers, do not include

    all players in the squad and/or depend heavily on

    the average length of the contract, as e.g.

    'amortisation of players registrations' where

    young home-grown players are not accounted

    for. Furthermore, the data on wages appear to

    be the most realistic as club managers have pre-

    season estimates of success in mind and will

    accordingly plan the team roster.^

    Some additional input variables may be applic-

    able,

    e.g. ex ante players' ability or the manage-

    ment capabilities. These possible inputs were

    rejected partly because of their short-term nature,

    their subjectivity or their uneven distribution

    among the teams investigated. Note that not only

    the value, but also the size of the player squad,

    which is an important factor in determining the

    performance in sport leagues, is implicitly reflected

    in the variable ' total wages and salaries' . Finally,

    when measuring technical efficiency of football

    teams it has to be accounted for the fact that those

    teams come from different parts of the country

    with accordingly varying population densities and

    ultimately differing demand for football entertain-

    ment, which in turn influences the revenue

    potential of the teams. Therefore, the population

    of the clubs' home town is introduced as a non-

    discretionary input variablea variable represent-

    ing an input which is beyond the control of the

    club management, but still has some influence on

    the production process.

    The outputs include points awarded during the

    2000/2001 Premier League season and the season

    total revenues. The first output variable aims at

    capturing a team's

    athletic output

    in the national

    league over the entire season. The number of

    points lead to a ranking which determines the

    national champion, those teams which qualify for

    an international tournament in the following

    season (usually teams ranked first to fifth), and

    those two or three teams which are relegated to

    Division One, the second highest league in

    England, in the next year.^ From the importance

    of points in the national league it is evident that

    this is the core output of any (European) football

    team and that this output variable is positively

    correlated to fan interest and a clubs revenue

    potential. Nevertheless, taking points awarded in

    the national Premier League as the only output

    variable would be misleading, because European

    football competitions on team level are organized

    hierarchically with national and international

    matches played simultaneously.

    Some teams, especially the big ones, not only

    aim at success on the national level but also in

    international competitions and are therefore will-

    ing to employ more and better players. These

    teams would come out very inefficient when only

    variables representing national outputs are taken

    into account.^ Therefore a variable capturing a

    team's output, irrespective of whether the team is

    engaged nationally or additionally plays on the

    international level had to be found and total

    revenues appear to suit best.^

    Total revenue figures serve as an indicator

    for a team's

    commercial output

    and include

    revenues from ticket sales, merchandising, TV

    rights sales, advertising and sponsoring. ' Further-

    more, total revenues include also revenues from

    national cup tournaments and so a team which

    plays only in the national league, but is rather

    successful in one ofthe national cups can also raise

    its total revenues significantly. Therefore, total

    revenue figures promise to be a very encompassing

    variable in order to measure outputs of football

    t eams. '

    Table

    1

    reports the input and ou tput da ta taken

    from the 2000/2001 season and ranks the teams

    according to their final rank at the end of that

    season. As the drawing potential of the Premier

    League teams varies considerably, the absolute

    number of spectators during the entire season is

    indicated as an additional information. The

    column ' International ' in Table

    1

    states whether

    a team had participated in an international

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    406

    D.J. HAAS

    Table

    Final

    rank

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    13

    14

    15

    16

    17

    18

    19

    20

    1. Raw Data for

    Club

    Manchester United

    FC Arsenal

    FC Liverpool

    Leeds United

    Ipswich Town

    FC Chelsea

    Sunderland

    Aston Villa

    Charlton Athletic

    FC Southampton

    Newcastle United

    Tottenham Hotspur

    Leicester City

    FC Middlesbrough

    West Ham United

    FC Everton

    Derby County

    Manchester City

    Coventry City

    Bradford City

    the Premier

    Total wages

    and salaries

    (excl. coach)

    in Mio.

    44.6

    33.7

    39.9

    27.5

    9.9

    46.6

    22.1

    21.4

    10.9

    13.7

    28.6

    25.9

    20.3

    24.7

    25.0

    22.2

    17.3

    14.7

    15.7

    21.9

    League Season 2000/2001

    Coach

    salary

    in 1000 e

    232

    266

    140

    276

    69

    346

    70

    138

    104

    140

    266

    208

    150

    138

    125

    91

    191

    166

    111

    96

    Home town

    Population' '

    in 1000 e

    427

    7122

    46 3

    727

    117

    7122

    293

    1014

    7122

    215

    279

    7122

    294

    144

    7122

    464

    236

    428

    304

    48 3

    Points

    80

    70

    69

    68

    66

    61

    57

    54

    52

    52

    51

    49

    48

    42

    42

    42

    42

    34

    34

    26

    Spectators

    in 1000

    1282

    721

    830

    740

    428

    659

    889

    600

    380

    287

    975

    669

    389

    584

    669

    649

    542

    647

    391

    352

    Revenue in

    Mio. e

    194.6

    101.8

    77.5

    94.9

    45.4

    127.5

    62.0

    59.6

    19.5

    28.7

    74.9

    19.1

    43.3

    46.0

    59.3

    46.7

    36.1

    52.9

    33.5

    12.7

    Inter-

    national

    CL

    CL

    U C

    CL

    UC

    U C

    CL (Champions-League) , UC (UEFA-Cup) .

    ' 'Refers to the year 1998.

    Source: Annu al Review of Footb all Financ e 2001, www .footballtransfers.net and w ww.statistics.gov.uk.

    competition in 2000/2001, for which the teams

    have qualified in the previous season.

    RESULTS

    For calculating efficiency scores the software

    DEA-solver, professional version 1.0 is used.

    Table 2 reports the results for both variable

    returns to scale (VRS) and constant returns to

    scale (CRS). The efficiency scores between teams

    engaged additionally in international competition

    and those which compete only on the national

    level are not significantly diffe ren t and so

    considering total revenueswhich includes also

    revenues from international competitionas

    output variable does not systematically bias

    efficiency results in favor of teams competing

    internationally.

    Global technical efficiency (CRS) is achieved by

    four teams: Charlton Athletic, Ipswich Town,

    Manchester United and Sunderland. The variable

    driving the efficiency of the 2000/01 champion

    Manchester United is the highest total revenues of

    all teams which can partly be attributed to the

    performance in international competitions and th

    worldwide reputation of the club. Teams lik

    Arsenal, Liverpool or Leeds Unitedwhich ended

    up between second and fourth, thus qualifying fo

    international competition in 2001/2002are quit

    far away from the efficiency frontier, indicatin

    that they had invested too much resources (inputs

    compared to the output finally achieved in th

    particular year under investigation.

    Teams' efficiency scores rise slightly whe

    allowing for variable returns to scale (VRS)'^ bu

    only the same four teams lie on the VRS frontier

    As already explained in Section 2, inefficiency ca

    be decomposed into technical inefficiency an

    scale inefficiency by relating CRS-efficiency score

    to VRS-efficiency scores (see column 'scale efficiency

    in Table 2). Tho se team s being globally technica

    efficient (CR S) are , of course, also locally technica

    efficient and consequently scale efficient. On

    teamAston Villais perfectly scale efficien

    although the production process as such show

    quite clear inefficiencies and some more team

    se.g. Manchester City or Tottenham Hot

    spurare inefficient under both CRS and VRS

    bu t are very close to the scale efficiency frontie

    with efficiency scores ranging from 0.96 to 0.99

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    P R O D U C T I V E E F F I C I E N C Y O F E N G L I S H F O O T B A L L T E A M S

    7

    Table

    Final

    rank

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    II

    12

    13

    14

    15

    16

    17

    18

    19

    20

    2.

    DEA Results for

    Club

    Manchester United

    FC Arsenal

    FC Liverpool

    Leeds United

    Ipswich Town

    FC Chelsea

    Sunderland

    Aston Villa

    Charlton Athletic

    FC Southampton

    Newcastle United

    Tottenham Hotspur

    Leicester City

    FC Middlesbrough

    West Ham United

    FC Everton

    Derby County

    Manchester City

    Coventry City

    Bradford City

    Three Inputs

    CRS-efficiency

    1

    0.68

    0.64

    0.75

    1

    0.61

    1

    0.62

    1

    0.57

    0.57

    0.70

    0.47

    0.44

    0.59

    0.68

    0.45

    0.78

    0.47

    0.29

    and Two Outputs

    VRS-efficiency Scale-efficiency

    1

    0.70

    0.75

    0.78

    1

    0.64

    1

    0.62

    1

    0.72

    0.59

    0.71

    0.49

    0.5

    0.63

    0.79

    0.57

    0.79

    0.63

    0.72

    1

    0.97

    0.85

    0.96

    1

    0.95

    1

    1

    1

    0.79

    0.97

    0.98

    0.96

    0.88

    0.94

    0.86

    0.79

    0.99

    0.75

    0.40

    r e f e r e n c e - s e t V R S

    A, = 1.00

    A, = 0 . 3 9 , As= 0 . 5 1 ,

    A i = 0 . 2 1 , As = 0.7 8,

    A,

    = 0 . 3 3 ,

    As = 0.6 6,

    As = 1 . 0 0

    A, = 0.5 7, As = 0.3 4,

    AT= 1 . 0 0

    A,

    = 0.09, As = 0.8 9,

    A9 = 1.00

    As = 0.99, A9 = 0.01

    A, = 0.20, As = 0.80,

    A, =0 .2 5 , As = 0 .65 ,

    As = 0.9 9, A9 = 0.0 2

    As =

    0 . 9 5 ,

    A7 =

    0 . 0 5 ,

    A, = 0 . 0 5 ,

    As

    = 0 .62 ,

    As = 0. 67 , A7 =

    0 . 2 3 ,

    As = 0.9 9, A9 = 0.01

    A, = 0 . 0 5 , As = 0 .95 ,

    As = 0.9 9, A9 = 0.0 2

    As = 0.9 9, A9 = 0.01

    A9 = 0.10

    A9 = 0.01

    A9 = 0.01

    A9 = 0.0 9

    A9 = 0.01

    A9 = 0.01

    A9 = 0.10

    A9 = 0.01

    A7 = 0.3 2, A9 = 0.01

    A9 = 0.10

    A9 = 0.01

    Figures may not add up to 1.00 due to rounding. CRS; constant returns to scale; VRS: variable returns to scale.

    Source: Own calculation.

    Thus , the scale of their production is (almost)

    optim al and their relatively high global inefficiency

    is purely caused by inefficient operation. For all

    other teams inefficiency is caused both by ineffi-

    cient operation and by operating on a sub-optimal

    scale. However, scale efficiencies are, on average,

    very close to one, indicating that m ost ofth e teams

    operate on, or close to, the optimal scale.

    The optimal values of Xj in the outer right

    column of Table 2 provide the linear combination

    of teams on the efficiency frontier (assuming VRS)

    closest to a particular team. The linear combina-

    tion is also referred to as the 'peer group' or

    'reference set' for this team. The A-subscript

    j

    denotes the final Premier League rank of team /

    The highest of the /i-values indicates to which of

    the efficient teams an inefficient team is closest in

    its combination of inputs and outputs.

    In order to provide the inefficient clubs with

    information about how to improve their perfor-

    mance and how to reach the efficiency frontier, the

    optimization results of the input-oriented DEA

    model assuming constant returns to scale are

    indicated in Table 3. The figures repre sent the

    percentage of input-reduction (-) or percentage of

    output-increase +) necessary for the inefficient

    tea m s to reach the efficiency fron tier.

    The fact that observed inefficiencies are sug-

    gested to be removed mainly by input reductions

    comes from employing an input-oriented DEA

    model and in case the input reductions do not lead

    the inefficient teams completely to the frontier,

    output increases are proposed. The optimization

    results suggest that none of the teams will reach

    the efficient frontier by input reduction only. For

    most inefficient teams, in addition to input

    reductions, improvements in the points awarded

    are suggested and some even should have higher

    revenue figures in order to become efficient. An

    extreme case is the team of Bradford City, which

    shows the lowest revenue of all teams. There, only

    a substantial increase in revenues and points,

    together with sharp salary cuts would lead the

    team to the efficient frontier. The optimization

    results for that team also make clear that higher

    revenues should be possible given the relatively

    large home town population. Generally, no clear

    optimization pattern can be detected on the input

    side,

    where particular weaknesses of the teams

    either of the players or the coach are revealed

    and improvements are suggested accordingly. On

    the output side, a clear tendency towards higher

    proposed increases concerning the points awarded

    can be seen at the lower end of the league table.

    Finally, the issue of sensitivity of efficiency

    scores with respect to the chosen output variables

    should be addressed. As argued in Section 3, the

    choice of three inputs and two outputs aimed at

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    408

    D.J. HAAS

    Table 3.

    Final rank

    2

    3

    4

    6

    8

    10

    11

    12

    13

    14

    15

    16

    17

    18

    19

    20

    DEA Optimization Results

    Club

    FC Arsenal

    FC Liverpool

    Leeds United

    FC Chelsea

    Aston Villa

    FC Southampton

    Newcastle United

    Tottenham Hotspur

    Leicester City

    FC Middlesbrough

    West Ham United

    FC Everton

    Derby County

    Manchester City

    Coventry City

    Bradford City

    Total wages

    and salaries

    - 2 9 . 6 0

    -5 6 .2 0

    - 2 1 . 9 4

    - 3 6 . 3 9

    - 3 7 . 8 4

    - 2 7 . 5 3

    - 4 1 . 2 3

    - 2 8 . 3 9

    -5 1 .0 1

    - 5 7 . 6 8

    - 3 6 . 7 4

    - 4 2 . 1 2

    - 4 2 . 7 8

    - 2 0 . 9 3

    - 3 6 . 7 5

    -5 4 .6 4

    Coach salary

    -4 8 .4 4

    -2 4 .8 2

    - 5 5 . 1 3

    -5 2 .2 2

    -3 8 .2 9

    -5 0 .4 4

    -6 1 .79

    -4 5 .6 4

    -5 3 .72

    -4 9 .74

    -3 6 .74

    -2 0 .4 7

    -6 3 .8 2

    -5 3 .4 1

    -3 7 .4 0

    -2 8 .0 9

    Points

    + 0.25

    + 3.76

    + 19.00

    + 24.42

    + 26.89

    + 34.81

    + 38.97

    + 37.43

    + 56.06

    + 52.22

    + 48.86

    + 57.13

    + 96.09

    + 93.94

    + 153.57

    Revenu

    + 0.5

    + 58.1

    + 4.8

    + 25.7

    + 35.3

    + 257.3

    Source: Own calculation.

    Table 4.

    Final

    rank

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    11

    12

    13

    14

    15

    16

    17

    18

    19

    20

    Comparison of DEA Results

    Club

    Manchester United

    FC Arsenal

    FC Liverpool

    Leeds United

    Ipswich Town

    FC Chelsea

    Sunderland

    Aston Villa

    Charlton Athletic

    FC Southampton

    Newcastle United

    Tottenham Hotspur

    Leicester City

    FC Middlesbrough

    West Ham United

    FC Everton

    Derby County

    Manchester City

    Coventry City

    Bradford City

    When Using Different

    Outputs

    Points and revenue

    CRS(2)

    1

    0.68

    0.64

    0.75

    1

    0.61

    1

    0.62

    1

    0.57

    0.57

    0.70

    0.47

    0.44

    0.59

    0.68

    0.45

    0.78

    0.47

    0.29

    Outputs

    VRS(2)

    1

    0.70

    0,75

    0.78

    1

    0.64

    1

    0.62

    1

    0.72

    0.59

    0.71

    0.49

    0.5

    0.63

    0.79

    0.57

    0.79

    0.63

    0.72

    Points

    C R S( I )

    0.36

    0.32

    0.52

    0.37

    1

    0.20

    0.86

    0.41

    1

    0.57

    0.27

    0.29

    0.36

    0.32

    0.35

    0.53

    0.36

    0.35

    0.33

    0.28

    VR S(

    1

    0.69

    0.75

    0.55

    1

    0.21

    0.99

    0.50

    1

    0.72

    0.34

    0.39

    0.49

    0.5

    0.55

    0.79

    0.57

    0.67

    0.63

    0.72

    CRS: constant returns to scale; VRS: variable returns to scale.

    Source: Own calculation.

    capturing team efficiency in a broader way.

    Therefore,

    athletic

    and

    commercial

    output vari-

    ables have been included in the calculation;

    furthermore, the commercial output variable has

    the appealing property that it includes success in

    international competitions which would otherwise,

    by focusing on points awarded in the national

    league, be neglected. This in turn, as can be seen in

    Tab le 4, would systematically bias the efficienc

    scores in favor of those teams which pla

    exclusively on the national level.

    The data in Table 4 indicates rath er stabl

    efficiency measurement results in the top Englis

    football league which depend only to a mino

    degree on the assumed type of technology (CRS o

    VRS) . Concerning the efficiency scores when th

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    PRODUCTIVE EFFtCIENCY OF ENGLISH FOOTBALL TEAMS

    40 9

    output variable revenue is dropped in the calcula-

    tion two remarks have to be made: first, efficiency

    scores tend to decrease as the space for possible

    optimization is narrowed; second, the efficiency

    scores of prominent and internationally reputed

    teams like Manchester United, FC Arsenal, FC

    Chelsea or Leeds United drop dramatically,

    especially with CRS. Therefore, when technical

    efficiency is measured in the field of sports the used

    variables have to be selected carefully and as long

    as this is done, DEA appears to be a suitable tool

    for measuring efficiency and detecting weaknesses

    in the context of football teams.

    DISCUSSION AND CONCLUSION

    From the football supporter 's point of view it can

    be said, that at the end of a season 'The champion

    was the best '. When trying to measure productive

    efficiency of professional football teams in a

    broader context by using DEA this simple state-

    ment has to be revised as there is enough space for

    improvementeven for very successful teams

    and the Premier League ranking at the end of the

    season is not significantly related to the ranking

    based on efficiency scores.

    Based on the 2000/2001 season in the English

    Premier League the technical and scale efficiency

    of football teams has been studied. Using proxies

    for the playing talent and the coaching capabi-

    lities available to a team as inputs and points won

    and total revenues as outputs, while taking

    the population size of the home town as a non-

    discretionary input, i t can be shown that about a

    quarter to one third of the teams are on the

    efficiency frontier.

    Ipswich Town and Charlton Athletic are the

    only teams coming out efficient in all models and

    specifications. The results of those teams are

    mainly driven by relatively moderate expenditures

    on both, players and the coach. In contrast, the

    performance of Arsenal as well as Chelsea and

    especially Newcastle United is surprisingly bad,

    given the success in the field of the 2nd ranked

    Arsenal. Their results are mainly driven by squad s,

    whichin the sense of the underlying assump-

    tionsare of highest quality but do not lead to the

    corresponding success.

    Shortfalls concerning the

    athletic output

    have

    been detected first of all for Manchester City,

    Coventry City and Bradford City; thus, for those

    teams being relegated at the end of the season.

    Contrary to that, a team like Liverpool would

    have to reduce primarily the value of the squad

    when trying to get efficient, given the attained

    output level of the 2000/2001 season. The

    com-

    mercial output

    levels of most teams are satisfactory

    and remarkable adjustments are proposed for a

    handful of teams only. Those teams are mainly at

    the end of the final league table, with the

    exemption of Southampton for which an almost

    60 percent increase of revenuesamongst other

    adjustmentsis proposed.

    Finally, when global technical efficiency scores

    are analyzed in more detail and the sources of

    inefficiency are revealed the results indicate that

    most teams operate at, or close to, the optimal

    scale. It follows that inefficient operation is the

    m ain so urce of overall inefficiencies. Efficiency

    scores and correspondingly the ranks based on

    efficiency scores only change significandy when

    essential parts of the outputs are dropped and so

    the hierarchical structure of European competi-

    tions is not accounted for. This leads to the

    conclusion that data envelopment analysis appears

    to be a suitable tool for measuring efficiency of

    football teams although the applicable variables

    must be treated with some caution.

    ACKNOWLEDGEMENTS

    The author would l ike to thank Mart in Kocher

    and Matthias Sutterwithout implicating them

    for their support and two anonymous referees

    for their valuable comments on earlier drafts of

    this paper.

    N O TES

    1. DEA-efficient D M U s are not necessarily efficient in

    an absolute sense, but for a DEA-efficient DMU it

    is impossible to detect a better performing D M U

    within the same sample.

    2. While output-oriented models lead to exactly the

    same efficiency scores like input-oriented models

    when assuming constant returns to scale and slacks

    are zero, differences may occur concerning the

    optimization and when variable returns to scale

    are assumed (see Seiford and Thrall, 1990). In this

    paper an input-oriented model is applied as inputs

    appear easier to be varied in the context of football

    teams.

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    410

    D.J. HAAS

    3. The da ta has been taken from the 2000/01 season

    only as DEA requires positive data on each DMU in

    any period observed and this would not be the case

    for English Premier League teams when looking at

    more than one season due to promotion and

    relegation.

    4. Only the wage of the coach wh o was initially hired

    for the season 2000/2001 is considered. In case a

    coach was fired during the season, the wage of the

    successor is disregarded. Note that Koning (2000),

    for instance, does not find any econometric support

    for the claim that firing a coach improves team

    performance (in the Dutch football league). Hence,

    the restriction on the initial coach's wage is seen as

    unproblematic.

    5. Dawson et al. (2000) criticized the approach to

    proxy playing talent by players' wages as this

    represents end-of-season data and, therefore, in-

    clude bonuses depending on a team's success during

    the season. This criticism does not hold for this

    study as the financial data is taken from the year

    2000 and b onus paym ents at the end of the

    2000/01-

    season are not included.

    6. The reason behind taking only points of national

    matches into account is that in the national

    competition each team has to play the same rivals

    twice. Rivals in international games, on the con-

    trary, are drawn and chance plays a major role.

    7.

    As will be seen below, if DE A is applied to the da ta,

    excluding total revenues those teams engaged in

    international competition come out very inefficient.

    8. The significantly higher financial expenditures of

    internationally successful teams (one-sided Mann-

    Whitney {/-test, N=2Q\

    />

    = 0.05 for players and

    p = 0.006 for coache s) is no t su rprising and the

    direction of causality promises to be an interesting

    field for further research, but appears to be out of

    the scope of this paper.

    9. The figures of the variables T o ta l wages & salaries

    (excl. coach)' and 'Revenue' correspond to the

    financial statements of the year 2000.

    10. The entertainment 'produced' by a team could be

    measured by attendance figures, but as the demand

    for a team is implicitly refiected in the revenue

    figures, a separate variable aiming at capturing the

    social output generated by a team is not employed.

    11. A one-sided Mann-Whitney [/-test reveals signifi-

    cance levels of

    /7

    = 0.59) when con stant returns to

    scale are assu med and of (p = 0.96) when a va riable

    returns to scale model is employed.

    12. As noted in Section 2 the VRS is the more general

    model. Both models, VRS and CRS, are indicated

    because there is no theoretic rationale for one of the

    models and it is necessary to have both efficiency

    scores to assess scale efficiency.

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