production guide - omstudios

Starwood Animated Hotel Videos

PRODUCTION GUIDE

Creation Date: 03/25/2012

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1. General Information ................................................................................................................................................................ Page 3

2. Production Scope ................................................................................................................................................................ Page 4

2.1.1. Videos with Complex Animation Techniques (Full Features) ......................................................................... Page 4

2.1.2 Production Flow / Full Feature Videos ...................................................................................................................... Page 5

2.2.1 Videos with Reduced Animation Techniques (Basic Features) .......................................................................... Page 6

2.2.2 Production Flow / Basic Feature Videos .................................................................................................................... Page 7

3. Production Process ............................................................................................................................................................... Page 8

4. Production Schedule ............................................................................................................................................................... Page 9

4.1. Full Feature Video / Production Schedule .................................................................................................................... Page 9

4.2. Basic Feature Video / Production Schedule ......................................................................................................... Page 10

5. Material Delivery ............................................................................................................................................................... Page 11

5.1 General Prerequisites ......................................................................................................................................... Page 11

5.2. Content Specifications and Material Requirements .............................................................................................. Page 11

6. Frequently Asked Questions ................................................................................................................................................... Page 12

TABLE OF CONTENT

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The project agreement refers to a production amount of maximum 3 videos with reduced techniques at the same time.

Videos with complex animation techniques (definition under section 2.1.1.) included in the agreement require an approximate production time of minimum 6 days per video.

The mentioned production time under section 4.1 and 4.2 refers to the net - working time for realization, animation and editing, excluding preproduction (conceptual coordination), correction loops and finishing/playout.

The duration of all videos will be 90 sec.

The client shall provide feedback within two days after receiving the preview versions. If no feedback is provided within the mentioned period of time we may need to re-arrange our resources and the production may be delayed. (Please also refer to the regular production schedules under 4.).

The production will start after payment, after the recievement of all required material and according to the chronology of submitted orders. In case of any expected changes of material after the submitted order (e.g. new hotel photography, new texts) please provide a start date for the production together with the initial order. Otherwise all subsequent changes of material after the initial order may be regarded as additional changes and may produce additional costs.

Stock music/music adaption or music composing and international buyouts are included for each video.

1. GENERAL INFORMATION

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The production of full feature videos with complex animation techniques includes the development of an unique creative concept for the animation style according to the template film of the given brand.

It will be individually adapted to the respective corporate identity of the specific hotel brand.

Other specifications:

• Individually animated videos

• Calculated for motion design artist with 2D and 3D skills and 6 days production time for all animations

• Additional creation resources for 8 unique brand specific design concept including 8 brand specific motion design style guides

• Unique look and feel of each video

• Focus on unique and elaborate animation effects

• Advanced compositing techniques (3D, camera projection mapping, mask effects etc)

• 8 individually composed music plus international buyouts

• 2 correction loops

• Native HD 1080p working resolution (1920x1080px)

• Digital playout as high definition video 1080p (mp4), digital data transfer/upload

2. PRODUCTION SCOPE2.1.1. VIDEOS WITH COMPLEX ANIMATION TECHNIQUES (FULL FEATURES)

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Delivery of photos

Briefing (brand/hotel specific USP's etc), conceptional input,

Text content delivery

Project kick off Client review 1

- Look concept- Animation concept- Image retouching- Rough cut

- Finetuning look- Finetuning animation- Content placement- Review of images/edits

Stock material aquisition

optional

Realization

- Design- Animation- Sound compositing

Client review 2

Correction loop for content/sound related changes:

- Text corrections- Fine tuning- Sound adjustments

Sound track composing

Correction loop

Correction loop 1

Correction loop 2

Delivery

- Final approval- Final playout

Layout delivery

Sound mastering

Project flowchart8 videos with complex animation techniques2.1.2. PRODUCTION FLOW / FULL FEATURE VIDEO

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The production of basic feature videos with reduced animation techniques will feature a distinctive style, derived from the template film of the respective brand.

It includes reduced animation/compositing techniques (2D and less mask effects). All videos with reduced animation techniques will contain soundtracks made of stock music including international buyouts.

Other specifications:

• Individually animated videos

• Calculated for motion design artist with 2D skills and 3 days production time for all animations

• Unique look and feel of each video

• Focus on transition, text animation and edits

• Reduced compositing techniques (2D, no camera projection mapping, reduced rotoscoping)

• Stock music + international buyouts included

• 1 correction loop

• Native small HD 720p working resolution (1280x720px)

• Digital playout as small high definition video 720p (mp4), digital data transfer/upload

2.2.1 VIDEOS WITH REDUCED ANIMATION TECHNIQUES (BASIC FEATURES)

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Delivery of photos

Briefing (brand/hotel specific USP's etc), conceptional input

Text content delivery

Project kick off

- Design- Image retouching- Animation- Editing- Sound mixing

- Corrections- Finetuning animation- Content placement- Review of images/edits

Stock music aquisition

Realization Client review

Correction loop 1

Delivery

- Final approval- Final playout

Project flowchart107 videos with reduced animation techniques

2.2.2 PRODUCTION FLOW / BASIC FEATURE VIDEO

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The production process of each video includes one review step before animation (timeline/edit, image selection, text input) and 1 or 2 correction loops after finished animation (see specifications under 2.1.1. and 2.2.1.).

The production begins with a storyboard which defines the order of the pictures together with the copies for the client approval.

Any requested changes apart from the production scope may cause additional cost (see specifications under 2.).

After delivery of review-versions of the videos the client shall provide only collected feedback in one step. Collected feedback from one person is preferred to avoid confusion or contradictory changes. If additional changes are requested after this review step, it can cause additional cost.

The client should provide Feedback within maximum two days after a preview version has been submitted. Else the production process for that video may be delayed. This may also affect other scheduled video productions.

The client commits to provide all relevant details prior to production start, including images, preferred image order, font types, text content, music preference, style guides (See specifications under 5.)

The production order of all videos that are part of the general agreement with STARWOOD EAME SERVICES COMPANY BVBA is determined by the chronology of submitted orders and payment.

Any priority change in the production schedule must be approved and communicated by STARWOOD EAME SERVICES COMPANY BVBA.

3. PRODUCTION PROCESS

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1 2 3 4 5 6 7 10 11 12 13 14 15 16 17 18 19 20 21

StoryboardFeedback clientRealizationFinal VersionFeedback clientCorrection loop 1Feedback clientCorrection loop 2Delivery

1 2 3 4 5 6 7 10 11 12 13 14 15 16 17 18 19 20 21

StoryboardFeedback clientRealizationFinal VersionFeedback clientCorrection loop 1Delivery

4.1. FULL FEATURE VIDEO / PRODUCTION SCHEDULE4. PRODUCTION SCHEDULE

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1 2 3 4 5 6 7 10 11 12 13 14 15 16 17 18 19 20 21

StoryboardFeedback clientRealizationFinal VersionFeedback clientCorrection loop 1Feedback clientCorrection loop 2Delivery

1 2 3 4 5 6 7 10 11 12 13 14 15 16 17 18 19 20 21

StoryboardFeedback clientRealizationFinal VersionFeedback clientCorrection loop 1Delivery

4.2. BASIC FEATURE VIDEO / PRODUCTION SCHEDULE

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The images must be provided in the a proper size, format and resolution. The copies sent by the client must be grammatically revised and approved before delivery.

The maximum amount of pictures and copies for the video duration of 90 sec. is maximum 15 and minimum 10. It is recommended to send pictures in horizontal format. Vertical and landscape formats will be cropped in order to adjust them to the video format. This adjustment will alter the image.

The client receives a maximum amount of three music layouts. In case the client disapproves of the suggested layouts, he will need to choose his favorite track on www.soundtaxi.net (our exclusive stock music partner).

The client is commited to provide the correct and complete material when placing the order.

Please refer to 5.2. for detailed material requirements. All material shall be provided by the client when filling in the briefing form and placing the order.

If the material appears to be incomplete after the order has been placed, we cannot assure to start with the production according to the given schedule.

Images: Please be sure that all images are in high resolution and they are in horizontal format. Vertical and panoramic formats will be cropped in order to adjust them to the video format. This adjustment will alter the image.

Copies: Please be sure that all copies are grammatically revised and approved before adding them to this form. Please make sure you use short but significant copies. Please do not post full sentences ( more than 5 words as a rule of thumb) since they are too long to place on a picture and thus too hard to be recognized.

Logo: Please be sure you upload the logo in a vector format (eps, illustrator, pdf). The logo as pixel-image (e.g. jpeg, tiff etc) does not suffice our quality requirements.

Preferred music (Luxury Collection and Full Feature Videos only): Please provide a detailed description of the music style you want for the slideshow. You may also provide a music category (Lounge/Chillout, Pop, Jazz, etc.) or a music reference (youtube video, mp3 track...)

Le Meridien: Please be sure you provide the Meridian coordinates of your hotel.

Luxury Collection: Please be sure you provide the RGB colors.

5. MATERIAL DELIVERY5.1 GENERAL PREREQUISITES 5.2. CONTENT SPECIFICATIONS

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Q:

Why do I have to pay before production start?

A:

This procedure was agreed with STARWOOD EAME SERVICES COMPANY BVBA to assure the receipt of the payment of every hotel. Since we will produce more than 100 animated videos for STARWOOD EAME SERVICES COMPANY BVBA we need to stick to the agreed production procedure.

Q:

What do I have to consider when placing the order?

Please follow the Instructions described in the Production Guide. There you will find detailed information about the production process. If you have further questions or request please use the contact form on starwood.omstudios.de.

Q:

Why has the production not been started yet?

A:

The production agreement with STARWOOD EAME SERVICES COMPANY BVBA covers the production of 3 movies at the same time. Every order will be scheduled for production after the order as been placed and the according invoice has been paid. The production order of all videos that are part of the general agreement with STARWOOD EAME SERVICES COMPANY BVBA is determined by the chronology of submitted orders and payment. You will get informed as soon as your video is ready for production.

Q:

The edit link in the conrimation mail of my order seemes to be broken?

A:

To update or change details in your order sheet after the order has been sent please copy and paste the provided link in your browser. It may not work if you just try to click on the link.

6. FREQUENTLY ASKED QUESTIONS

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Q:

Why do I need to select the stock music myself and how?

A:

In case you disapprove of our music layout suggestions, you may choose your favorite track on the website of our exclusive stock music partner:

www.soundtaxi.net

On the left side you can choose the music style/category (e.g. Lounge / Chillout). On the top you can filter (e.g. by mood or tempo).

Please be aware that your preferred music style should match with the specific corporate brand standards.

Underneath you find the recommended tracks with a brief description. Be aware that we can only use tracks marked as “Royalty-Free” (button on the right side of player).

Please send us the name, duration, and category of your preferred track by using the contact form at:

starwood.omstudios.de

Creation Date: 03/25/2012

production guide - omstudios

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