product recalls & traceability. a product recall can damage a brand and jeopardise future...
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Product Recalls & Traceability
Product Recalls & Traceability
A product recall can damage a brand and jeopardise future investment in a company.
It can take hundreds of man-hours to complete and cost hundreds of thousands of pounds in fees and lost sales.
Product Recalls & Traceability
• But a product recall does not have to become a crisis
• When a product recall is properly managed, brand reputation and customer loyalty will not be affected in the long term
Product Recalls & Traceability
• The following UK recalls have occurred recently.
• Morrisons – Value seedless raisins • Heinz – Fruity custard• Butterkist - Microwave popcorn• Morrisons - Toffee & Pecan ice cream• Waitrose – Natural roasted peanuts• Lloyd Grossman – Pasta sauce
Product Recalls & Traceability
Horsemeat contamination
Product Recalls & Traceability
Product Recalls & Traceability
Most recalls involve:- •Contamination – foreign body or cleaning materials•Incorrect labeling•Faulty packaging•Wrong ingredients used•Allergen control•Micro-organisms
Maintain Quality Assurance Standards
Product Recalls & Traceability
No operation is perfect
Always remain vigilant
Minimise the effect of any system failure
Maintain traceability throughout the supply chain
Product Recalls & Traceability
• Do not use the “Best Before” Date for traceability
(As it increases the volume needed to be recalled)• Use the Batch Number of traceability
(Now a clause in our distribution agreement)• Batch control by “packing batches”• 1 batch per flavour per order within 12 months
Product Recalls & Traceability
• Test your recall system regularly• LoF run test with different markets every 6 months• Best systems account for 99% within 5 hours• Information available on the website• Protect your business
