Product Owner

Stefan Haas MIX-IT Lyon 2014

Daydreaming? Feedback?

Share what you think: #PoDojo

@podojo @haaslab

How far is the distance between

Product Owner and Customer in your

organization?

• Where do the ideas come from? • What is the problem? • Who is the customer? • What do they need? • Why Why Why Why Why …

Customer

Design Thinking

Divergent

Convergent

Creative, team based approach to finding innovative solutions to peoples problems

Iterations/Phases

https://dschool.stanford.edu/

https://www.facebook.com/photo.php?v=10202344131709921&set=vb.168409656616078&type=2&theater

Where do new ideas in your organization come from?

• Intuition, creativity and critical thinking • Empathy: get into your customers head • Get an outside view • Work visual, think with your hands • Experiment and collaborate as a team • Prototype on all levels of exploration

http://steveblank.com/category/customer-development/

23http://www.businessmodelgeneration.com/

When pivoting beware of the J-Curve

https://plus.google.com/b/108112245885186163904/+Podojo/posts

How do you know you are creating value for your

customers?

• Become passionate about a problem - not a solution

• Go outside of the building • Challenge your assumptions • Beware of narcism and ego fooling you • Curiosity and Focus

Product Team

30

Agile and lean approaches of making products increase Complexity here

To match complexity there

Teams are complex adaptive systems

Teams happen

Team == Product

Products happen

For a finite-size system to persist in time (to live), it must evolve in such a way that it provides easier access to the imposed currents that flow through it.

CONSTRUCTAL LAW

http://constructal.org/

Adrian Bejan, 1996

The constructal law is a first principle of physics that accounts for all design and evolution in nature. It holds that shape and structure arises to facilitate flow. The designs that arise spontaneously in nature reflect this tendency: they allow entities to flow more easily – to measurably move more current farther and faster for less unit of useful energy consumed.

https://www.youtube.com/watch?v=0--25tk7zdQ

How do you help your team to keep

focus?

• Frame the problem • Pitch and co-create a shared vision • Servant leadership and line of respect • Address complexity w/ complexity • Shorten feedback cycles

Organisation

Most Product Owners live not in Startups but in “permanent organisations designed to execute a repeatable, scalable business model …”

http://steveblank.com/2014/03/04/why-companies-are-not-startups/

How much does the “repeatable, scalable business model” depend on delivering something NEW to the customers?

“Corporations that want to build continuous innovation realize that innovation happens not by exception but as integral to all parts of the corporation.”

http://steveblank.com/2014/03/04/why-companies-are-not-startups/

Steve Blank, March 2014

I couldn’t even get my own teenage daughter to look at Google+ twice, “social isn’t a product,” she told me after I gave her a demo, “social is people and the people are on Facebook.”

http://blogs.msdn.com/b/jw_on_tech/archive/2012/03/13/why-i-left-google.aspx

James Whittaker, 2012

Google may be too serious a company for the social trivia of Facebook

http://www.forbes.com/sites/stevedenning/2011/07/06/google-rethink-your-mission-part-2-google/

Steve Denning, 2011

Get Upstairs in the Building.

http://steveblank.com/2014/03/26/why-internal-ventures-are-different-from-external-startups

Steve Blank, March 2014

Become a culture hacker:

@bizculturehacks

Charlie  Todd:  The  shared  experience  of  absurdity,  TED,  2011,h=ps://www.ted.com/talks/charlie_todd_the_shared_experience_of_absurdity

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