PRODUCT MIX CONCEPTS

PRODUCT LINE

• Group of products

• Similar functions

• Same customer groups

• Same types of outlets

EXPANDING PRODUCT LINE

• Line filling – adding more items, same price range

autoricks

Goods carrier,

• Line stretching- lengthing product line

Downward , Upward ,Bidirectional

PRODUCT MIX

• Set of all product lines and items that a particular seller offers for sale.

• Variety of product a company sells.

• Length

• Width

• Depth

• Consisteny

LENGTH

• Total number of items in that product line.

WIDTH

• Number of different product lines.

DEPTH

• Number of versions offered at each product line.

CONSISTENCY

• How closely related the various product lines are .

CONCLUSION

• Product mix provides the basis for product strategy. Business can increase in four ways ,i.e. width, length, depth and consistent. New lines can build reputation to other lines.