PROJECT 1: Understanding Different types of Professions and Drawings in the Built Environment

C H R Y S A L I S

PRODUCT DESIGN

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: I C I: I TD: Eng l i sh I

PRODUCT DESIGN, what is it?

The method and development of creating a product/item/object from idea to manufacturing.

Product Design vs Industrial Design • solve problems

through creating something that does not exist.

What is a Product?A useful idea, method, information, object or service created as a result of a process It fulfils a need or satisfies a want. It has a combination of tangible and intangible attributes (benefits, features, functions, uses)

• a specialization that deals exclusively with ‘products’ or something that can be produced

• general study that deals with products, services, installations

• focus on improving existing products or services

THE PRODUCT DESIGNER

Combine Creativity with Logical Approach (Pragmatic & Imaginative)

Determine the aesthetics and functions of everyday items (furniture, etc.)

• Create new products • Improve existing products with broad understanding of technology, materials and

manufacturing methods

Tried-and-True Methods

New and Innovative Ways

BR IEF H ISTORY

THE DESIGN PROCESS

The Brief• Identify

customer needs & wants

• Product Design Specification (PDS)

Research• Background

stage • Exploratory

stage

Concept Design• Ideas• Sketches,

drawings, renderings

• Evaluate concept

Design Development• Technical

Drawings• Prototypes

Detail Design• Materials• Manufacturing

techniques• Testing &

Refinement

Production• Marketing• Branding• Packaging• Supply• Disposal

TOOLS FOR DRAWING

Eraser

Technical Pens

Ballpoint penBrush PenDip Pen

Drawing Board

Pastels

Chalk

Charcoal

Markers

Watercolour

Airbrush

T Square

Set Square

Templates (French Curve)

Protractor

Pencils

TOOLS FOR DRAWINGCAD (Computer-aided Design) Systems

Mouse and keyboard

Hapt ic SystemTouchscreen- Tablet- Sty lus

TYPES OF DRAWINGSThere are two main types :

Two-dimensional (2D)

Orthographic drawings

Section drawings

Three-dimensional (3D)

Perspective drawings

Metric Drawings

Sketches

Concept SketchDood leDeta i lTechn ica lPresen ta t i veEmot ive

CAD DrawingsSect ionGhost ingScrap v iewsCutout 3D Model

Technical Illustrations

Sketches – Idea and Concept Exploration

TYPES OF DRAWINGS

Concept Sketch – The first sketch of a product

TYPES OF DRAWINGS

Metric Projections (3D)

Axonometric Projection

Isometric Projection

Oblique Drawing

One-point Perspective

Two-point Perspective

Three-point Perspective

Perspective Drawings

TYPES OF DRAWINGSOrthographic Projections (2D)

(a) First-angle Projection (commonly used in the UK & Europe)

(b) Third-angle Projection(Commonly used in the USA)

Section Drawing

(c) & (d) Section drawings of Bottle Opener

TYPES OF DRAWINGSGeneral Arrangement (GA) Drawing- The Master Drawing

(a) GA Drawing of Foldable Bicycle (b) GA Drawing of Swimming Pool Lamp

TYPES OF DRAWINGS

CAD Drawings & Technical Illustrations

(a) 3D Models

(c) Ghosting of Engine

(b) Cutaway of Engine Parts

(d) Exploded Diagram of Engine Parts

TYPES OF DRAWINGSTechnical Illustrations

(a) Exploded Drawing of Sofa

(d) Labelled Diagram of Lamp

(c) Exploded Drawing of Rotor

(b) Exploded Drawing of Table

Scope of Work + Nature of Work

This involves looking carefully at what is required, doing research and developing ideas into a design.Your key tasks would include:• taking details of what the client needs (known as the 'brief ')• developing ideas and making initial sketches• deciding on suitable materials• using computer design software to produce detailed final drawings• making samples or working models• testing the design• finding solutions for any problems with the design.

At all stages, you would work with skilled colleagues such as engineers and model-makers. As well as designing, you would also take part in meetings and presentations put together bids and proposals for new work

Skills RequiredTrainingProfessional Bodies

Scope of Work + Nature of Work

Scope Industrial design is a combination of art and engineering; drawing skills, creativity and technical knowledge are critical. Industrial designers must have a good sense of color, balance and proportion, as well as good verbal, visual and written communication skills.They need to have an education in industrial design, architecture or engineering. These days, many industrial designers that get a master’s degree in business administration because the industry is increasingly emphasizing strategic design and products that suit the client's overall business plan. Industrial designers with knowledge of accounting, marketing, quality assurance, strategic planning and project management may be more attractive to employers.

Work Acquaintances Industrial designers work with many different specialists, like materials scientists, engineers, marketers and accountants, to create new products.

Employers and vacancy sourcesSome industrial/product designers work in-house for manufacturing or service companies, some work on their own as self-employed freelancers, while others are based in design consultancies, working on a range of client projects.Those who work in-house are typically employed by large industrial and domestic product manufacturers who are likely to have multidisciplinary teams working on new product development. Among these are multinational companies producing household-name products.Some manufacturers, including the larger ones, seek designs from outside their organisation, giving rise to opportunities for those in design consultancies or freelance designers.Design consultancies may be large or small, specialised or more general in nature, and may work on designs for a wide range of products for organisations such as:• industrial and domestic product manufacturers;• car manufacturers;• point-of-sale designers;• retailers.

• Self-employed/EmployedProject Type

• Clients• What is to be delivered?

Designing items for mass production, small batches or one-offs

Responsibilities

• arranging meetings and liaising with engineers and other departments

• occasionally travelling to clients' production facilities and evaluating the feasibility of production;

• making presentations to senior design management or clients

They create computer renderings with CAD programs and graphic design or photo imaging software; they also create 3-dimensional mock-ups to help clients visualize the final results. After the client decides on the final product design, the project moves to the engineering department for the manufacturing process.

-including marketing, to discuss and negotiate ,- either when bidding for a contract or to present design proposals.-materials, processes or market requirements

==, appropriate production processes, costs and commercial issues.

in which they advise the product planning team on how existing products can be improved and new ones introduced.

• start with a client meeting

• working on ideas as part of a team • The designers may create and sketch several

different design ideas and present these options to the client.

• taking into account cost and availability of materials and safety implications

• working closely with other professionals

• identifying the suitability and availability of materials;

• Do research

Responsibilities

If you are self-employed, you would also market your work and carry out tasks involved in running a business, such as budgeting and administration.

• producing detailed, final hand drawings and specifications• using dedicated computer software (CAD) to produce design specifications, including parts lists and costings

• making samples or working models by hand or using computerised prototyping equipment;

• testing the design concept by computerised modelling or physical hands-on testing of models

• taking part in specialist or multidisciplinary team meetings

• Manufacturing of Products

The Design Process 3.

The Brief• Identify

customer needs & wants

• Product Design Specification (PDS)

Research• Background

stage • Exploratory

stage

Concept Design• Ideas• Sketches,

drawings, renderings

• Evaluate concept

Design Development• Technical

Drawings• Prototypes

Detail Design• Materials• Manufacturing

techniques• Testing &

Refinement

Production• Marketing• Branding• Packaging• Supply• Disposal

Background Research+ Concept Design

Research

Initial Sketches, Idea Exploration

Concept Design

Early Schematics

Concept Development

AspectsErgonomicsAnthropometry

Computer-aided Design (CAD)

Schematic Drawings (The Master Drawings)

Detail Design

Technical Illustration

Material

Manufacturing

Manufacturing process

Manufacturing

CuttingMachiningEtchingJoiningSoldering and BrazingWeavingUpholsteryCastingDip MouldingBlow MouldingCastingForming

Branding, Packaging, Marketing

Fu rn i tu re i n Use

Case Study

Conclusion

Case Study

Case Study

Thank You.

References Pipes, A. (2007). Drawing for Designers. United Kingdom: Laurence King Publishing.

Postell, J. (2007). Furniture Design. United States of America: John Wiley and Sons.

Rodgers, P. & Milton, A. (2011). Product Design. United Kingdom: Laurence King Publishing.

Hudson, J. (2011). Process 50 Product Designs from Concept to Manufacture (2nd ed.). London: Laurence King Publishing.

Howes, P. & Laughlin, Z. (2012). Material Matters New Materials in Design. London: Black Dog Publishing.

Asensio, O. (2006). Des!gn Des!gn Furniture & Lights. Singapore: Page One Publishing.

Soley, M. C. (2009). Modern Interior Design. Singapore: Page One Publishing.

Realise Beyond Ordinary. New Product Development Process. Retrieved 18 February 2015 from http://www.realisedesign.co.uk/new-product-development-process/

Realise Beyond Ordinary. New Product Development Process. Retrieved 18 February 2015 from http://www.realisedesign.co.uk/new-product-development-process/

Realise Beyond Ordinary. Why Choose Realise. Retrieved 18 February 2015 from http://www.realisedesign.co.uk/why-choose-realise/

Realise Beyond Ordinary. Eezee Feeder. Retrieved 18 February 2015 from http://www.realisedesign.co.uk/product-design-blog/portfolio-item/eezee-feeder/

Association of Graduate Careers Advisory Services. (2014). Industrial/Product Designer Job Description. Retrieved 19 February 2015 from http://www.prospects.ac.uk/industrial_product_designer_job_description.htm

Association of Graduate Careers Advisory Services.(2014). Industrial/Product Designer Salary and Conditions. Retrieved 19 February 2015 from http://www.prospects.ac.uk/industrial_product_designer_salary.htm

References Association of Graduate Careers Advisory Services.(2014). Industrial/Product Designer Entry Requirements. Retrieved 19 February 2015 from

http://www.prospects.ac.uk/industrial_product_designer_entry_requirements.htm

Association of Graduate Careers Advisory Services.(2014). Industrial/Product Designer Training. Retrieved 19 February 2015 from http://www.prospects.ac.uk/industrial_product_designer_training.htm

Association of Graduate Careers Advisory Services.(2014). Industrial/Product Career Development. Retrieved 19 February 2015 from http://www.prospects.ac.uk/industrial_product_designer_career_development.htm

Association of Graduate Careers Advisory Services.(2014). Industrial/Product Employers and Vacancy Sources. Retrieved 19 February 2015 from http://www.prospects.ac.uk/industrial_product_designer_vacancy_sources.htm

Targetjobs. Industrial/Product Designer: Job Description. Retrieved 19 February 2015 from https://targetjobs.co.uk/careers-advice/job-descriptions/279815-industrialproduct-designer-job-description

Education Portal. Product Designer: Job Duties, Outlook and Education Info. Retrieved 19 February 2015 from http://education-portal.com/articles/Product_Designer_Job_Duties_Outlook_and_Education_Info.html

Education Portal. Plastic Product Designer: Job Description and Requirements. Retrieved 19 February 2015 from http://education-portal.com/articles/Plastic_Product_Designer_Job_Description_and_Requirements.html

Education Portal. What Does an Industrial Designer Do? Retrieved 19 February 2015 from http://education-portal.com/what_does_an_industrial_designer_do.html

Education Portal. Industrial Designer Education Requirements and Career Info. Retrieved 19 February 2015 from http://education-portal.com/articles/Industrial_Designer_Education_Requirements_and_Career_Info.html

Education Portal. Industrial Design Salary and Pay Information. Retrieved 19 February 2015 from http://education-portal.com/industrial_design_salary.html

References

Education Portal. Furniture Designer: Education and Training Requirements . Retrieved 19 February 2015 from http://education-portal.com/articles/Furniture_Designer_Education_and_Training_Requirements.html

Education Portal. Furniture Designer: Job Description, Duties and Requirements. Retrieved 19 February 2015 from http://education-portal.com/articles/Furniture_Designer_Job_Description_Duties_and_Requirements.html

Education Portal. Furniture Making Career and Education Information. Retrieved 19 February 2015 from http://education-portal.com/articles/Furniture_Making_Career_and_Education_Information.html

Education Portal. Become a Furniture Designer: Education and Career Roadmap. Retrieved 19 February 2015 from http://education-portal.com/articles/Become_a_Furniture_Designer_Education_and_Career_Roadmap.html

National Careers Service. Job Profiles Product Designer. Retrieved 20 February 2015 from https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/Pages/productdesigner.aspx

National Careers Service. Job Profiles Furniture Designer. Retrieved 20 February 2015 from https://nationalcareersservice.direct.gov.uk/advice/planning/jobprofiles/Pages/furnituredesigner.aspx

Hamilton. (2012). Product Design Vs Industrial Design. Retrieved 20 February 2015 from http://hamiltonbydesign.com/product-design-vs-industrial-design/

Schonberger, N. (2012). The 25 Furniture Designers You Need To Know. Retrieved 20 February 2015 from http://www.complex.com/style/2012/03/the-25-furniture-designers-you-need-to-know/

Mandelbaum, M. (2015). The Architecture of Product Design: Cross-Disciplinary Sketching Tools. Retrieved 20 February 2015 from http://www.archdaily.com/593382/the-architecture-of-product-design-cross-disciplinary-sketching-tools/

References Laman Web Rasmi Perbadanan Harta Intelek Malaysia. Industrial Design. Retrieved 21 February 2015 from

http://www.myipo.gov.my/reka-bentuk-perindustrian

World Intellectual Property Organization. Industrial Designs. Retrieved 21 February 2015 from http://www.wipo.int/designs/en/

Design Council. (2012). Design Bugs Out. Retrieved 21 February 2015 from http://www.designcouncil.org.uk/knowledge-resources/case-study/design-bugs-out

Design Council. (2015). Design for Patient Dignity. Retrieved 21 February 2015 from http://www.designcouncil.org.uk/knowledge-resources/case-study/design-patient-dignity

Design Council. (2012).Living Well with Dementia. Retrieved 21 February 2015 from http://www.designcouncil.org.uk/knowledge-resources/report/living-well-dementia-design-challenge-publication