Nanqian XuDesign Research | Product Design

Why we are designing, who we design for, what should we design. I’m always trying to find answers. It’s the exploration of this process, that leads me into limitless possibilitis and a fresh life path I want to take.

Nanqian Xu

Nanqian Xu | Product Design

737 New Generation Boeing Seat

New Generation Boeing Seating Design

Based on the result of the research project of Boeing flight experience, We are working on the premise of designing for the users with limited dexter-ity, sight and hearing impairment whose needs are extreme. These needs are looked at through the lens of universal design to reach out to a larger population base.We used hand sketch, CAD, prototype, and user behavior testing to gener-ate our concepts and get feedback. My skills in sketching, CAD and proto-typing was polished during this 3 month project in Institute of Design.

Skills:

User Journey Analysis

737 Airplane Interior Mock-up (Full Scale)

CAD (Solidworks)

Nanqian Xu | Product Design

737 New Generation Boeing Seat

In order to understand the full user experience, we •built up a full scale of half plane section. This helped us to experience the limitation of spaces, sequence of activities, and especially the lack of taking care of different people with body limitations.

Nanqian Xu | Product Design

737 New Generation Boeing Seat

Enter Settle Transition Exit

Get Information

Entertainment

Eat / Drink

Inform-- enhance entry experience by better informing users about seating area.

Storage-- provide better storage system to enhance user experience during travel.

Experience-- accommodating work/ rest/ entertainment and eating in the seating area.

Transition-- provide support for transition from sitting to standing positions.

After a thoroughly analysis of user behaviors, •we synthesized several key opportunities areas. This process helped us to form key insights into detailed concepts.

Nanqian Xu | Product Design

737 New Generation Boeing Seat

Under the lens of universal design, we were able •to filter and enhance our ideas to be more con-crete. Reporting to the design director in Teague, who is designing for Boeing for 10 years, we un-derstood the limitations and figured out the most fruitful concepts.

Nanqian Xu | Product Design

737 New Generation Boeing Seat

Prototype was all the way through our whole •project. It is a tool to testing our ideas, get feed-back, and also a good way to generate concept.

Inform

Storage

Experience

Transition

Nanqian Xu | Product Design

737 New Generation Boeing Seat

Thanks to the 3 role seats that Boeing sent to us. •In our full-scale cabin place, we were able to sim-ulate the whole entrance and exit process, which we thought as one of the opportunity areas.

Nanqian Xu | Product Design

737 New Generation Boeing Seat

We ran several testing. The storage place, the •lighting, the way that small table folds, got the most positive feedback from our fellows.

Nanqian Xu | Product Design

737 New Generation Boeing Seat

I enhanced our design into a more detailed •level in the process of 3D modeling, tested the different folding methods, and also the style of the seat, the back screen.

nanqian xu | product design

Ventilator Improvement Design (Summer, 2007)ShuaiKang Group Co Ltd China., ,

ventilation improvement design

nanqian xu | product design

Existing Models in the Market

Market Analysis

Consumer Needs Found through Research

Existing product portfolio shows problems and

also opportunities in these area:

1 A matured market with competition based on

price and adding functions.

2 Product form has the same style with little

change in detail.

1. Ergonomic test shows people are knocking their

head when using the ventilators.

2 Existing large volume product can not fit into

modern kitchen decoration style

.

.

.

.

ventilation improvement design

Time

MarketPerformance

nanqian xu | product design

Design PrinciplesIn order to attract Y-Generation, and also considering the

ergonomics factors, the design principle of this project is:

feeling in material and color

shape to fit into modernized kitchen

surface providing easy cleaning process

distance from cook top to the cover

�

�

�

�

clean

simple

curved

less

ventilation improvement design

Concept Brainstorming

nanqian xu | product design

ventilation improvement design

�In kitchen pictures

�Usability Test

nanqian xu | product design

ventilation improvement design

nanqian xu | product design

Inter Innovation Competition

Gift for Elders, 2006Intel Innovation Competition

A pills box with function to remind and report body

performance. Also connect to hospital, cell phone,

and personal laptop.

Final Concept

nanqian xu | product design

Shanghai Electronic Group Co. LTD

Printing Machine Improvement, 2006Shanghai Electronic Group Co., LTD

Detailed design for product form and color arrangement.

Aligned the product color tone with the brand color settings.

Added curved form for softness feeling. Training in building 3D

models in Solid Works and rendering in 3D max.

Major Focus

nanqian xu | product design

What would you do with

Concept that can not be sketched?

like a 60 feet long bus?

Spirit

Project Introduction

Project Scope

Needs

Learning by building

Faster commute within the bus

Help people to keep stable in the bus

. Prototype can be used as a concept

generation and communication channel rather than just to

test ideas.

Bus Rapid Transportation (BRT) is a new kind of bus that

will be launched by Chicago Transportation Association

(CTA) in 2009. It will be a 60 foot articulated bus with 3

doors for entry and exit.

Design the bus interior, shelter, and new information

communication to provide a better riding experience for

customer.

Bus Rapid Transportation 2008,

Chicago Transportation Association

nanqian xu | product design

bus rapid transportationChicago Transportation Association

nanqian xu | product design

A PROBLEM!

We found it’s hard to get the feeling

through just sketching, playing with floor

plan.

Then, we just built a 60 feet long model, to

see it, to feel it. We even add the bus sound

of the whole thing!

bus rapid transportationChicago Transportation Association

nanqian xu | product design

The full scale model helps us in

Insights

�

�

�

�

Communication with clients

We made several design plans with CTA AD people

when we walked through the model

User Testing

We ran 2 user testings with students in Institute of

Design and also daily passengers

Create information both in front and back of the bus

Create opening space feeling between front door and

back door, reduce the obstacle.

.

.

bus rapid transportationChicago Transportation Association

nanqian xu | product design

Final Proposal Showing by User JourneyThe whole journey starts from people getting information from shelter, till people get off the bus. We made big

changes in the whole layout to help people moving fast and keeping stable in the bus. We also considered people

with kid, visitors who is first time to Chicago, daily commuters and people with disabilities.

bus rapid transportationChicago Transportation Association

nanqian xu | product design

Sketches and 2D Renderings

nanqian xu | product design

Sketches and 2D Renderings

Thank you.