proceedings - isca

PROCEEDINGS

Of FOURTH INTERNATIONAL CONFERENCE

ON

MANAGEMENT

JEPPIAAR ICOM – 2018

23rd

& 24th

MARCH ‘2018

Theme: “Innovations in Business & Management” [IBM’18]

ORGANISED BY

DEPARTMENT OF MANAGEMENT STUDIES

JEPPIAAR ENGINEERING COLLEGE [MBA] RAJIV GANDHI SALAI, CHENNAI-600 119.

Edited By Dr. G. DILEEP

Dr. P. MATHURASWAMY

Dr. R. SATISH

2018

Ideal International E – Publication Pvt. Ltd. www.isca.co.in

427, Palhar Nagar, RAPTC, VIP-Road, Indore-452005 (MP) INDIA

Phone: +91-731-2616100, Mobile: +91-80570-83382

E-mail: [email protected], Website: www.isca.co.in

Title: Proceedings of Fourth International Conference on

Management

Author(s): Dr. P. Mathuraswamy, Dr. R. Satish

Edition: First

Volume: I

© Copyright Reserved

2018

All rights reserved. No part of this publication may be reproduced, stored, in a

retrieval system or transmitted, in any form or by any means, electronic,

mechanical, photocopying, reordering or otherwise, without the prior permission

of the publisher.

ISBN: 978-93-86675-43-9

4th

International Conference on Management (ICOM 2018) iii

Ideal International E- Publication

www.isca.co.in

With the blessings of

(Late) Col. Dr. JEPPIAAR, M.A., B.L., Ph.D.

Founder of Jeppiaar Educational Trust

CHIEF PATRON

Dr. M. REGEENA JEPPIAAR, B. Tech,

M.B.A., Ph.D.,

Chairman & Managing Director, Jeppiaar Group of

Institutions.

CONVENOR

Dr. P. MATHURASWAMY, Ph.D.

Asso.Professor, Jeppiaar Engineering College

(MBA)

INTERNATIONAL ADVISORY

COMMITTEE

Dr. N. Narayana

Professor, University of Botswarna, Botswana

Dr. Md Shah Alam

Professor, University of Rajshahi, Bangladesh

Dr.R. Ruskin

Professor, Troy University Sharjah-UAE

Dr. Daniel Ashok Lasher

Professor at ESE, IABCTF, USA

Dr. Mahendrenath Motah

Professor, University of Technology, Mauritius.

ORGANISING COMMITTEE

Dr.G. Dileep Ph D., Principal & Head, MBA Dept.

Dr. R. Akila

Dr.N. Padmavathy Professors, MBA Dept.

Dr. P. Mathuraswamy

Dr. R. Satish Associate Professors, MBA Dept.

PATRON

Dr. G. DILEEP, B. E., M.B.A., M.Phil., Ph.D.,

Principal, Jeppiaar Engineering College (MBA)

CO-CONVENOR

Dr. R. SATISH, Ph.D.

Asso.Professor, Jeppiaar Engineering College

(MBA)

NATIONAL ADVISORY COMMITTEE

Dr. Suresh Paul Antony

Professor, IIM, Trichy

Dr. Kamalanabhan. TJ

Professor, DOMS, IIT Madras

Dr.R.Thenmozhi

Prof.&Head, University of Madras, Chennai

Dr.Hansa Lysander Manohar

Professor, Anna University Chennai

Dr. A. Rajamohan,

Professor, Annamalai University

Dr. G. Ramanaiah

Professor, Acharya Institute of Technology,

Bangalore.

Dr. K.S.Chandrasekar

Professor & Head, Institute of Management,

University of Kerala.

Dr. M. Durgarani

Dr. M. Muthuchitra

Mr. E. Gopi

Mr. A. B. Senthil Kumar

Ms. S. Catherine Rex

Ms. V. Revathi

Mr.M. Manoj Kumar

Ms. V. Revathi

Assistant Professors, MBA Dep

4th

International Conference on Management (ICOM 2018) ISBN: 978-93-86675-43-9 iv


www.isca.co.in

CHAIRMAN MESSAGE Mrs. M. REGEENA JEPPIAAR, B. Tech, M.B.A., Ph.D. Chairman & Managing Director, Jeppiaar Group of Institutions

I am extremely happy to know that Jeppiaar Engineering College (MBA) has proposed to

have Fourth International Conference on Management (ICOM) on 23

rd and 24

th March,

2018. It is with utmost pleasure that I present the Proceedings of Jeppiaar Engineering College

(MBA) (ICOM) ‘2018 on “Innovations in Business and Management”. The Proceedings is a

very momentous way of projecting the inexhaustible quench of knowledge towards research and

development.

This International Conference conducted in our college paves the way for young students

to learn and comprehend the subject and how it has to be applied in real life situation, where they

aspire to get placement in the corporate sector. Modern economies are often referred to as

innovation economies. Humans engaged in business world are continuously in the pursuit of

wealth through innovation. It is an open truth that an Organization’s success does not come from

its chandeliers, gardens, ambience, acres of lands rather it comes from its intellectual and

systems capabilities. Innovation and information are the crucial assets of a business and there is a

need to learn to handle these assets in new ways. Traditional monitoring systems, which were

designed to deal with tangible inputs & outputs, are no longer adequate to survive in the market.

Jeppiaar Engineering College (MBA) is committed to instill knowledge, skill and

positive attitude among students of all professional disciplines. The exemplary effort put in by

the staff members’ students is appreciable and I congratulate them for the same. I wish them

good luck in all their endeavors.

CHAIRMAN

4th

International Conference on Management (ICOM 2018) ISBN: 978-93-86675-43-9 v


www.isca.co.in

PRINCIPAL’S MESSAGE


Principal, Jeppiaar Engineering College (MBA)

I am extremely delighted in the release of Proceedings “ICOM 2018” for the Fourth

International Conference on Management on 23rd

& 24th

March, 2018. This International

conference will provide a platform to the staff and the students to show their talent beyond the

confines of their curriculum activities. In the present scenario of globalization, employability of

the educated is a big issue facing India today.

About 26 million young are being added every year to the existing education system and

most of them are still not found employable by the market. The youth of a nation can lead the

nation to prosperity if and only if they have jobs (work) and this is possible only if they have the

right skills and attitude for a job.

This conference on “Innovations in Business and Management” brings the latest

business processes and techniques applied in the arena of business management. Business

executives, Academicians, Research Scholars and management students will get benefited by

this International conference.

I am sure that this conference will bring the best out of the staff and the students, as well

as provide a sea of intellectual excellence and imaginative innovation to navigate and conquer. I

wish the conference a great success and hope it will receive an enthusiastic response from the

target audience.

PRINCIPAL

4th

International Conference on Management (ICOM 2018) ISBN: 978-93-86675-43-9 vi


www.isca.co.in

CONVENOR MESSAGE

I welcome the participants of 4th

ICOM 2018. The main goal of organizing this

International conference is to share and enhance the knowledge of each person in this commerce

and management field. We have given a good opportunity for those who have thirst in knowing

the recent developments and share their creative ideas, views and strategy. Furthermore, this

international conference will also help the participants to expose and share various novel ideas.

The International conference aims to bridge the researchers working in academia, faculty,

industry and students through research presentation and keynote address in the emerging trends.

It reflects the growing importance of innovations in business management as a field of research

and practice. I hope that you will enjoy our beautiful campus of Jeppiaar Engineering College

(MBA).

I extend my heartfelt thanks to Management, Staff members of organizing committee of

this International conference. Finally I thank all authors, reviewers and contributors for their

sparkling efforts.

Dr. MATHURASWAMY P

4th

ICOM 2018, Convenor.

4th

International Conference on Management (ICOM 2018) ISBN: 978-93-86675-43-9 vii


www.isca.co.in

CO-CONVENOR MESSAGE

Businesses around the globe are changing rapidly. Adapting to a continuously changing

business world and operating in a global economy requires creativity, flexibility and discipline.

Jeppiaar Engineering College (MBA) cultivates the dream to break the frontiers of conventional

learning and enable our students with a world class education that rests on enduring knowledge

of frameworks and essential leadership skills with innovative technique. This awareness and

clarity is instrumental in swift thinking, better decision making and realizing opportunities and

potential threats.

This conference highlights innovative techniques in challenging environmental factors to

explore the multitude of different perspectives of business. This conference helps us further

promote the message for the betterment of management practices in every walk of economic and

social endeavors.

As an integral part of such ongoing efforts, we would like to appreciate efforts made by

Organizers and Academicians, Researchers, Industrialists & Students who have contributed

papers to this International conference.

Dr. SATISH R

Associate Professor MBA

Jeppiaar Engineering College (MBA)

4th

ICOM 2018, Co-Convenor.

4th

International Conference on Management (ICOM 2018) ISBN: 978-93-86675-43-9 viii


www.isca.co.in

PREFACE

The “FOURTH INTERNATIONAL CONFERENCE ON MANAGEMENT”

(ICOM-2K18) is conducted during 23rd

& 24th

MARCH 2018 and organized by the Department

of Management Studies. This International conference is a multi-disciplinary platform with great

potential with an objective to explore novel Business & Management concepts and the wide

range of applications in the various Management streams. The scope of this International

Conference is to bring together researches, academicians, industrialists and students from

different disciplines. Thus, this conference would be a typical and extensive platform to explore

and share the Multi-disciplinary advancements of Business & Management.

The “Innovations in Business & Management [IBM’ 18]” (ICOM-2K18) is conducted

on 23rd

March, 2018 & organized by the Department of Management Studies. Business and

Management researchers are increasingly being encouraged to develop new and innovative ways

of investigating, understanding and theorizing the practice and performance of management

within a fast moving and challenging global environment. Innovative management leads to

exceptional business performance at the core of economic and social development. The purpose

of the Conference is to provide a unique international forum to facilitate discussion of current

issues and exchange of cutting-edge information, idea and innovative solutions in Business

Management and Business. It will be an open forum for a multi-disciplinary community of

Academicians, Students, Research Scholars, Practitioners and Policy-Makers.

We acknowledge special thanks to our most respectable former Chairman, Managing

Director, Principal and HODs’ of Jeppiaar Engineering College for their continuous support and

encouragement. Editors of the proceedings wish to thank all the Researchers, Academicians and

Industrial delegates and the students for presenting excellent research papers. We wish to offer

our sincere thanks to all Educational Institutions, Industries, and Research Organizations for their

encouragement and support by deputing their staff and students to be a part of this wonderful

event. Our special thanks are to the International Advisory Committee, Review Committee

members, Chief Guest, Keynote speakers and session Chairpersons for their timely and tireless

efforts.

EDITORIAL BOARD MEMBERS

Chief Editor:


Principal, Jeppiaar Engineering College (MBA) Associate Editors: 1. Dr. P. Mathuraswamy, Associate Professor - MBA

2. Dr. R. Satish, Associate Professor - MBA

Student Editors:

1. A. Abinaya

2. R. Angel Jenefa

3. P. Hazil Janani

4. J. Peter Jenson

5. S. Murugesh

4th

International Conference on Management (ICOM 2018) ISBN: 978-93-86675-43-9 ix


www.isca.co.in

SESSION CHAIR Mr.S. Vikram Sivaraman

Asst. Vice President [Business Analysis]

Fhyzics Business Consultants Private Limited

I would like to thank Jeppiaar College of Engineering for having given me this

wonderful opportunity to contribute in this column on the occasion of the “Innovations in

Business & Management (IBM ‘18)” conference. As the Chair-person of the conference I

would like to share with you 3 key learnings from my experience as an Assistant Vice

President with Fhyzics Business Consultants Private Limited that would be of importance

to all of you attending this conference

Professional Certifications: In this highly competitive environment we are in today, it is

very imperative that one has the competency and also show cases the commitment to a

profession which is where a certification comes handy.

Positive attitude: Adopting a positive attitude will help you cope more easily with your

daily affairs of life in addition to bringing out constructive changes. It enables you to stay

calm and organized even during the time of crisis and not give up at any point of time. As

a result, you not only encourage yourself but also others around you to go the extra mile.

Interpersonal relationship: People with interpersonal skills are construed as being calm,

confident, optimistic and appealing for others to work with you. This way we can always

achieve more than what we could as an individual.

This conference gains prominence especially when a lot of organizations are

focussing on innovation as the key driver to their growth and sustenance. I am sure this

conference will provide a sound platform to share and discuss on the various innovations

happening today and anticipated in the near future in addition to highlighting the

solutions available to countering the practical challenges faced today.

In today’s environment organisations that focus on prioritising innovation dole out

winning products or services year after year and revolutionise the game in various sectors. Such

conferences often provide the required impetus and spark for various students and participants to

explore on the diversemarket needs and grow in your ecosystem and innovate the business or the

processes to improve both the top and bottom-line performance while building sustainable

advantage.

So, to summarise with all the 3 learnings mentioned and the insights you will be exposed

in this conference I am sure that you will go on to successfully innovate a world of changes

around you.

VIKRAM SIVARAMAN

4th

International Conference on Management (ICOM 2018) ISBN: 978-93-86675-43-9 x


www.isca.co.in

RESOURCE PERSON

SYED NAZIMUDDEEN

Management Software - Expert

I am glad to know that Jeppiaar Engineering College is conducting National Level

Management workshop on Financial Modeling using Excel on 24th

March, 2018.

As the Resource person of the Workshop, “Learning is not attained by chance. It

must be sought for with ardor and attended to with diligence. Learning is a treasure that

will follow its owner everywhere”. Financial modeling helps us to analyze overall

financial health of a company. In the current scenario technology, age, financial

modeling has become the buzz word and automation is the key in today’s fast paced

corporate world. With the numbers becoming complex, financial modeling has become

time consuming, monotonous and exhaustive. With the use of computer software, you

can do large complex calculations within fraction of seconds. To click a button on the

computer screen and it’s all done!

But it is not that simple. It takes a lot of effort and time to build one such financial

model to work on. To understand the basic concepts of finance, financial modeling; and,

at the same time we have to be well versed with the software. We need to learn the

relevant commands, functions and algorithm in excel. This National Level Management

Workshop on “Financial Modeling using Excel” is a quest for research development

engraved in the mind of our staff members and students. I hereby congratulate the

staff members and students of this college who have worked with fervor in bringing

this workshop to great success and releasing the souvenir.

I extend my warm and best wishes for the success of this workshop.

SYED NAZIMUDDEEN

4th

International Conference on Management (ICOM 2018) ISBN: 978-93-86675-43-9 xi


www.isca.co.in

FOURTH INTERNATIONAL CONFERENCE ON MANAGEMENT

ICOMSTEM’18[23rd

& 24th

March, 2018]

S.

No

Paper ID Title Author Name Pg.

No

1 ICOMIBM001 MARKET PENETRATION

OF FMCG IN RURAL

MARKETS WITH

SPECIAL REFERENCE

TO PERSONAL CARE

PRODUCTS

DR.M.INBALAKSHMI,

DR.R.BALASUBRAMANI,

MRS.B. JESINTHA

1

2 ICOMIBM002 CAPITAL MARKET

REFORMS: A CRITICAL

EVALUATION

DR.R.VASUDEVAN 1

3 ICOMIBM003 LINKING DIMENSIONS

OF PERCEIVED BANK

SERVICE QUALITY TO

CUSTOMER LOYALTY

DR. R. BALASUBRAMANI,

DR.V.KRISHNAMOORTHY

2

4 ICOMIBM004 “A STUDY ON THE

CUSTOMER LEVEL OF

SATISFACTION

TOWARDS CAFÉ

COFFEE DAY PRODUCT

AND SERVICE IN

CHENNAI”

DR.P.RAMAN 2

5 ICOMIBM005 FACTORS INFLUENCING

CUSTOMERS’

REFERENCE TOWARDS

ONLINE SHOPPING

WITH SPECIAL

REFERENCE TO

COLLEGE STUDENTS

M.RENI PRISHKA, DR.M.

INBALAKSHMI

3

6 ICOMIBM006 IMPACT OF ATTITUDE

ON BUYING

BEHAVIOUR OF CREDIT

CARD USERS

DR. KUMUDHINI. R 3

7 ICOMIBM007 FUNCTIONAL AREAS IN

BUSINESS

MANAGEMENT SOME

ETHICAL ISSUES IN

MARKETING &

ADVERTISEMENT

Dr.T.K. SIVARAMAKRISHNAN 4

8 ICOMIBM008 NEUROOPTICS IN

CONTEMPORARY

MARKETING

B. ASOKUMAR &

MR. PRAVEEN PRASATH

4

4th

International Conference on Management (ICOM 2018) ISBN: 978-93-86675-43-9 xii


www.isca.co.in

9 ICOMIBM009 IMPACT OF PERCEIVED

RISK ON ONLINE

IMPULSE BUYING

TENDENCY IN THE

CONSUMER MARKET OF

INDIA

R. BARGAVI SHRUTHI 5

10 ICOMIBM0010 INNOVATION IN

BUSINESS AND

MANAGEMENT: GREEN

HUMAN CAPITAL WAY

S. CHANDRA SHEKAR,

MAJOR ASHWYN, C.S.

5

11 ICOMIBM0011 ROLE OF

COMMUNICATIVE

SKILLS IN HUMAN

RESOURCE

MANAGEMENT.

S. GOMATHY 6

12 ICOMIBM0012 IMPORTANCE OF

MEDICAL LEADERSHIP

IN HEALTH CARE

MANAGEMENT

S. GUNALAN,

DR.K.S. SATHYANARAYANAN

6

13 ICOMIBM0013 WHAT DECIDES THE

TRUST OF TOURISTS

WITH THE SERVICE

PROVIDERS?

JAYALAKSHMI.D,

DR.A. THIRUCHELVI

7

14 ICOMIBM0014 CUSTOMERS

PREFERENCE TOWARDS

ONLINE SHOPPING

R.KAVITHA,

DR.M.INBALAKSHMI

7

15 ICOMIBM0015 AN OUTLOOK OF

BANKING

TECHNOLOGY FOR

ATTAINING FINANCIAL

INCLUSION IN RURAL

INDIA

DR. BHUVANA.M

8

16 ICOMIBM0016 AN ANALYSIS ON

INNOVATIONS IN

BUSINESS AND

MANAGEMENT –

WITH RESPECT TO THE

CORPORATE

GOVERNANCE OF

INDIAN

INDUSTRIES”

RAJESH. V

8

17 ICOMIBM0017 A STUDY ON THE DR. K. MARUTHADURAI, 9

4th

International Conference on Management (ICOM 2018) ISBN: 978-93-86675-43-9 xiii


www.isca.co.in

OPERATIONAL

PERFORMANCE OF

TRADE UNION IN

TANCEM, ARIYALURs

DISTRICT

18 ICOMIBM0018 INFLUENCE OF

KNOWLEDGE

MANAGEMENT

PRACTICES ON JOB

PERFORMANCE IN SELF

FINANCING COLLEGES

S. SAMARTHAKANI & DR. R.

KANNAPPA

9

19 ICOMIBM0019 A STUDY ON THE

ASCERTAIN INCOME,

EXPENDITURE &

SAVING PATTERN OF

GULF RETURNED IN

MALAPPURAM

DISTRICT

DR. DEVI.P

10

20 ICOMIBM0020 MEASURING THE

SATISFACTION OF

FOREIGN TOURISTS: A

STUDY IN BENGALURU

& MYSURU CITIES OF

KARNATAKA

DR.G. DILEEP, DR.R. SATISH

10

21 ICOMIBM0021 VIEWERS BEHAVIOUR

TOWARDS VIJAY

TELEVISION PVT LTD

CHENNAI

DR.R. AKILA

11

22 ICOMIBM0022 IMPACT OF WORKERS

ATTITUDE AND JOB

SATISFACTION

DR.N. PADMAVATHY

11

23 ICOMIBM0023 A STUDY ON

COMMUTERS

SATISFACTION FOR

PLATFORM SERVICES

IN CHENNAI METRO

RAIL LTD

DR.R. SATISH, DR.G. DILEEP

12

24 ICOMIBM0024 “ELIMINATION OF

WASTE USING QUALITY

CONTROL TOOLS IN DIE

CUTTING MACHINE AT

DR.M. DURGARANI, DR.R.

GOKILAVANI

12

4th

International Conference on Management (ICOM 2018) ISBN: 978-93-86675-43-9 xiv


www.isca.co.in

ITC LIMITED, CHENNAI”

25 ICOMIBM0025 DOES SOCIO ECONOMIC

FACTORS PROMOTE

EMOTIONAL

INTELLIGENCE?

DR.M. MUTHUCHITRA

13

26 ICOMIBM0026 INVESTORS

PERCEPTION IN

COMMODITY MARKET

MR.E. GOPI

13

27 ICOMIBM0027 IN-STORE PATRONAGE:

A STUDY ON GROCERY

SHOPPING

MS.S. CATHERINE REX,

R. MAGESH

14

28 ICOMIBM0028 A STUDY ON

MANAGERIAL

EFFECTIVENESS ON

MANUFACTURING

COMPANIES

MR.M. MANOJKUMAR

14

29 ICOMIBM0029 A STUDY ON THE

EFFECTIVENESS OF

CLEARANCE AND

REMITTANCE SYSTEMS

AT BNP PARIBAS,

CHENNAI.

MS.V. REVATHI

15

30 ICOMIBM0030 SOCIO DEMOGRAPHIC

FACTORS INFLUENCING

INVESTMENT DECISION

MAKING STYLE IN

EQUITY MARKET.

DR.P.MATHURASWAMY, DR.G.

SHOBA

15

31 ICOMIBM0031 PROJECT

MANAGEMENT IN OIL

AND GAS INDUSTRY

DR.N. THANGAVEL

16

32 ICOMIBM0032 WORK-LIFE BALANCE

PRACTICES IN IT

COMPANIES

DR.N. THANGAVEL

16

33 ICOMIBM0033 A STUDY ON EFFECTIVE

STRATEGIC

IMPLEMENTATION IN

LOGISTICS PROCESS

WITH SPECIAL

REFERENCE TO CARGO

INSPECTORS &

SUPERINTENDENCE

COMPANY PVT. LTD

MR. MURALI,

MR. D. KOTTESWARAN

17

4th

International Conference on Management (ICOM 2018) ISBN: 978-93-86675-43-9 1


www.isca.co.in

“MARKET PENETRATION OF FMCG IN RURAL MARKETS WITH

SPECIAL REFERENCE TO PERSONAL CARE PRODUCTS” Dr.M. Inbalakshmi

1, Dr. R. Balasubramani

2, Mrs. B. Jesintha

3

1Assistant Professor of Commerce, G.T.N. Arts College, Dindigul,

2Assistant Professor of

Commerce, G.T.N. Arts College, Dindigul, 3Full time research scholar, P.G. and Research

Department of Commerce, G.T.N. Arts College, Dindigul. ([email protected])

PAPER ID: ICOMIBM001

ABSTRACT

In today’s competitive environment where the customer has got tremendous choice for

selecting brands, it is a very challenging task for a marketer to attract new customers and to

retain the old customers. For this purpose, the marketer of any product especially FMCG

products, uses market penetration to position their product in the mind framework of the

customer and established their brand image in the market. Previously FMCG companies focused

only the urban market. But national and international companies changed their focus to tap the

potential market, that is, rural market. Today rural India is attracting every corporate house in

India and around the world and has been considered as the most lucrative market. Many FMCG

companies and regional companies compete with one another but FMCG companies have a

lion’s share in the rural market. Many factors influence the rural consumers to go for FMCG.

This study focuses on the market penetration of FMCG in rural market, the factors influencing

the customer preference towards FMCG and to analyze the impact of loaded factors on the

satisfaction of rural consumers towards FMCG. Primary data is collected from 175 respondents.

The focus of the study is limited to the Personal care products offered by the FMCG. KEY

WORDS: Rural Market, Market Penetration, FMCG, Factor analysis, Multiple Regression

“CAPITAL MARKET REFORMS: A CRITICAL EVALUATION” Dr.R. Vasudevan,

Professor -MBA, Easwari Engineering College, Chennai,

([email protected])


ABSTRACT

Capital market is vital for the development and strength of economy. A strong and

vibrant capital market assists corporate world initiatives, finance and exploration of new

processes and instruments facilitates management of financial risk. Retail investor is the

backbone of the capital market. But with the expansion of the capital market, scams and

anomalies, also multiplies. It ultimately leads to the dilution of the faith of the small investor,

mutual funds, pension funds, Foreign Institutional Investor and insurance companies in the

capital. Therefore, sustainable and pragmatic development of capital market has been essential.

Understanding the need of the hour Government of India had initiated certain steps towards

rebuild the volume of activities of the investor in the capital market. These are popularly known

as capital market reforms. This includes educating capital market participates regarding their

rights and duties for proper functioning of capital market. After a decade of these reforms, the

questions are whether the faith of the investor had built up again in the market or not? Is the

investor satisfied with these reforms? In this regard we are trying to explore the answer of these

questions.

4th



www.isca.co.in

“LINKING DIMENSIONS OF PERCEIVED BANK SERVICE QUALITY

TO CUSTOMER LOYALTY” Dr. R. BALSUBRAMANI

1, Dr. V. Krishnamoorthy

2.

1Assistant Professor of Commerce, G.T.N. Arts College, Dindigul.

2Assistant Professor of

Management Studies, Kongu College of Engineering and Technology, Perundurai, Erodu,

([email protected])


ABSTRACT

The purpose of the study is to identify the dimensions recognized by bank customers

when assessing quality in banking sector. This study has been conducted in Dindigul district

Tamil Nadu. This study identified five dimensions of Service quality. These are: Tangibility,

Responsiveness, reliability Empathy and quality of service. Out of the Identified dimensions

except tangibility all the dimensions were influencing Customer loyalty. Measuring customers’

perceptions in terms of the five service quality dimensions that emerged can support decision

making regarding initiatives to be taken by the Banks. This study provides useful information

that are needed for banking services quality improvement. Key words: Tangibility,

Responsiveness, reliability Empathy and quality of service

“A STUDY ON THE CUSTOMER LEVEL OF SATISFACTION TOWARDS CAFÉ

COFFEE DAY PRODUCT AND SERVICE IN CHENNAI”

Dr. P. Raman, Professor MBA, Panimalar Engineering College, Chennai,

([email protected])


ABSTRACT

The study of Customer satisfaction, a term frequently used in marketing, is a measure of

how products and services supplied by a company meet or surpass customer expectation. The

topic of the study is to know the customer level of satisfaction towards café coffee day product

and service in Chennai. The main aim of the study is about consumer’s perception towards café

coffee day product and service and their evaluation of the process by which the service was

performed. Improving product and service at café coffee day are among the most critical way.

There are many components which influence consumer behaviour namely: cultural, social,

personal and psychological. These characteristics cannot be controlled by the companies;

therefore, a need to assess these elements in order to create an effective marketing plan.

According to the findings of this research, it is found that all of the customers expected to get the

high service quality and it could not be able to overlook the relate factors such as the customer

satisfaction and the customer expectancy. Furthermore, executive and marketing people can

enhance more effectiveness of consumers need, increase customers and make more market share

in this segmentation by concentrate to the relate factors. The methodology has been followed on

the bases of qualitative research. The sample size was determined by conducting a pilot study of

30 samples and based on the pilot study of the sample size was determined as 150 the research

design followed for the study is descriptive research for the information was collected through on

questionnaire distribution to the customers of café coffee day outlets in Chennai. A statistical

tool used was ANOVA, Chi-square, Interval estimation, weighted average method and

correlation are used for data analysis. Suggested that the need to focus on where a customer feels

dis-satisfaction towards usage of the product and service at café coffee day. Keywords: Attitude,

loyalty, Customer satisfaction, Service quality.

4th



www.isca.co.in

“FACTORS INFLUENCING CUSTOMERS PREFERENCE TOWARDS

ONLINE SHOPPING WITH SPECIAL REFERENCE TO COLLEGE

STUDENTS” M. Reni Prishka

1, Dr. M. Inbalakshmi

2,

1Part Research scholar, PG and Research Department of Commerce, GTN Arts College,

Dindigul, 2Associate Professor, PG and Research Department of Commerce, GTN Arts,

College, Dindigul, ([email protected])


ABSTRACT Ecommerce has shown tremendous growth in the past few years with the growing use of

internet and information technology. This revolutionary growth in the field of e-commerce has

led to the rise of online shopping. Based on the past studies, it was found that factors like

enumerable growth of shopping sites, Easy to navigate, Convenience, Price, Range of products

delivery, Packing, Payment options, User experience etc. influence the preference of the

customers towards online shopping. The present study is aimed at studying the factors that

influence the college students to shop through online. The researcher has collected the required

primary data from 100 female respondents from the colleges located in Dindigul town by using a

structured questionnaire. Convenient sampling method is adopted to select the sample. The

secondary data have been collected from journals, magazines, newspapers and books. The data

collected have been analyzed with various statistical tools like Chi Square, ANOVA and Factor

Analysis. The study is limited to 10 shopping sites which are popular in the industry

Key words: Online shopping, Chi-square, ANOVA, Factor Analysis

“IMPACT OF ATTITUDE ON BUYING BEHAVIOUR OF CREDIT CARD USERS”

Dr. Kumudhini. R,

Asst. Professor, School of Management, Vel Tech University,

Chennai, Tamilnadu, India, ([email protected])


ABSTRACT

The present study is an attempt to ascertain the influence of Attitude on Buying

Behaviour among Credit Card users. Sample of 538 Credit Card users were chosen randomly in

Chennai. From the literatures, it is identified Attitude as one of the important factor influencing

buying behaviour. A self-administered questionnaire to measure the level of Attitude was

developed by the investigator and subsequently distributed to the Credit Card users. Student’s “t”

test and ANOVA were used to measure the impact of Age, Gender, Marital Status, Sector and

Income of Credit card users. The study concluded that Attitude constituting perceptions, mental,

emotional or rational predisposition of thoughts contributed significantly towards buying

behaviour among Credit Card users. Key words: Attitude, rational, emotional

4th



www.isca.co.in

“Functional Areas in Business Management Some Ethical Issues in Marketing

and Advertisement & in Human Resource Management” Dr.T.K. Sivaramakrishnan,

Associate Professor, Department of Management Studies, Meenakshi College of

Engineering, Chennai – 78 ([email protected])


ABSTRACT

President Roosevelt and Winston Churchill were, great friends. Once, Roosevelt wanted

to meet Churchill without any prior engagement or appointment. When Roosevelt entered into

his room, Churchill was completely naked and was getting himself massaged. Churchill was not

at all ashamed. He said, “Everything is open before you, I have nothing to hide from you”. This

is, indeed, the spirit of transparency where everything is open except the physical body.

Transparency and accountability are the two critical words in the corporate world especially in

the areas of functional management. The functional areas in business management are concerned

with the practical application of management principles in different fields of day-to-day business

activities. These areas are human resource management, advertisement, marketing, finance,

information technology, and so on. In all such activities, cognitive ethical principles need to be

followed. The general ethical principles that these areas are supposed to apply are: justice and

fairness in all dealings, producing good consequences to individuals and society, no harm or

injury to any individual, respect towards individuals, obeying of certain categorical imperatives,

respect for individual rights including human rights and creation of common good or social

welfare.

“NEURO OPTICS IN CONTEMPORARY MARKETING” Prof B. Asokumar

1 and Mr. Praveen Prasath. A

2

1Professor, SSN School of Management, SSN College of Engineering, Chennai-110.

2PG Program participant, SSN School of Management, SSN College of Engineering,

Chennai-110


ABSTRACT

Colors have association with the origin of living things on this earth planet. Human

senses are fundamental to the human species and play a critical role in our understanding of the

world. This research study is an outcome of review of various research studies in human

physiology, psychology and social anthropology. Among various senses, the sight has been

considered as the most influential input for perception based behavioral outcome. This study also

recognizes the interactive dynamics between color and human behavior, culture, gender,

emotions and health. The output of the study has brought out the leverage that the marketers

have on color as the input for customer acceptance and adoption at various levels of decision

making process. The study has brought out the cross-cultural connotations of colors which need

greater attention on the part of global brands and markets. It opens the avenues for further

research in the area of transforming consumer behavior through colors. Most of the revelations in

the paper are by reviewing the research studies carried out across the globe.

Keywords: Color, Marketing, Color and Moods, Color and behavior, Consumer behavior,

marketing, Perceptions, influence of color

4th



www.isca.co.in

“IMPACT OF PERCEIVED RISK ON ONLINE IMPULSE BUYING

TENDENCY IN THE CONSUMER MARKET OF INDIA” R. BARGAVI, II MBA, PANIMALAR ENGINEERING COLLEGE.

([email protected])


ABSTRACT

The purpose of this paper was to investigate influence of perceived risk (financial risk,

product risk, convenience risk and non-delivery risk) on online impulse buying tendency. Web-

based survey was conducted for data collection using online questionnaire distributed through

stratified random sampling technique from online consumers of India. A total of 200 valid

responses were gathered and the data was analyzed by using SPSS software and demographic

statistics, correlation and regression tests. The proposed hypotheses were confirmed through data

analysis results. Overall perceived risk, financial risk and product risk were found to have a

moderately negative association with online impulse buying tendency whereas convenience risk

and non-delivery risk had negative but weaker association with online impulse buying tendency.

Index Terms Online impulse buying tendency; Perceived risk; Product risk; Financial risk;

Convenience risk; Non-delivery risk; Online consumer behavior; India

“INNOVATION IN BUSINESS AND MANAGEMENT: GREEN HUMAN

CAPITAL WAY” S. CHANDRA SHEKAR

1, MAJOR ASHWYN C.S.

2 1ANNAUNIVERSITY, CHENNAI,

TAMILNADU 233 RASHTRIYA RIFKES BATTALION, C/O 56 APO

([email protected],

[email protected])


ABSTRACT Globalization, technological complexities, advances in communication, information

technology and transportation have radically altered the manner organizations manage design,

manufacturing, and all aspects of business. Increased competition and uncertainty drives

companies to focus on core competences, shift production units to low cost countries and

establish dispersed networks of organizations involved in innovation.

The grand strategy to surmount this predicament lies in innovation in business and

management, with the aid of judicious ecological principles of sustainable economic

development. Deliberate and conscious steps to conserve natural resources by engaging

environmentally aware human capital called green human capital is of utmost and inevitable

need of the hour. Earth’s resources are eroded, far exceeding its capacity in several forms e.g.,

environmental and ecological degradation like afforestation, soil erosion, aquifer deficiency,

rangeland deterioration, air pollution, and climate change, and shrinking biodiversity. All of

which cumulatively have massive deleterious impact on the ecosystem. An unbridled pursuit of

such a journey would eventually lead to catastrophe, due to irrevocable depletion of natural

resources on which mankind is dependent.

4th



www.isca.co.in

“ROLE OF COMMUNICATIVE SKILLS IN HUMAN RESOURCE

MANAGEMENT” Mrs. S. Gomathy, Associate Professor, Saveetha Engineering college, Chennai. (Research

Scholar, AMET University.) ([email protected])


ABSTRACT This paper discusses the impact of effective communication skills in achieving positive

and desirable changes in an organization. As all know, Human resource is an important one

which every organization possess. It is not similar to resources like money, time and building

which deal with nonliving things. It is considered as important as it deals with people who are

emotionally built and managed. To coordinate the human resource and to be an effective leader

and coordinator, one needs to have effective communication skill. Human Resource

management is always faced with many challenges. It can be done easily with selective words

which are powerful in creating the desired effect. KEY WORDS: Effective communicative

skill, Human resource, Coordinate, cooperate, and word power, desired effect.

“IMPORTANCE OF MEDICAL LEADERSHIP IN HEALTH CARE

MANAGEMENT” S. Gunalan

1, Dr. K.S. Sathyanarayanan

2

1Research Scholar, AMET University.

2Assistant Professor, MEASI Institute of

Management, Chennai. ([email protected],

[email protected])


ABSTRACT

Doctor’s involvement with leadership and decision-making within the organizations will

be critical to the success of the changes. Effective governance is crucial to efforts to maximize

effective management of care in the hospital setting. The importance of effective leadership in

ensuring a high-quality health care system that consistently provides safe and efficient care has

been reiterated in the scholarly literature and in various government reports. Recent inquiries,

commissions, and reports have promoted clinician engagement and leadership as critical to

achieving and sustaining improvements to care quality and patient safety. This paper looks at the

policy background to involving doctors in leadership, definitions of leadership, including clinical

leadership and current approaches to leadership theory and practice; In particular, it will focus on

shared leadership for practice. Key words: Leadership, Medical leadership, Shared leadership

4th



www.isca.co.in

“WHAT DECIDES THE TRUST OF TOURISTS WITH THE SERVICE

PROVIDERS?” Jayalakshmi D

1, Dr. A. Thiruchelvi

2

1Student, Department of Management Studies, College of Engineering, Anna University,

2Faculty, Department of Management Studies, College of Engineering, Anna University,

([email protected],

[email protected])


ABSTRACT

Trust plays a vital role in service industry to purchase the product. It is important to

understanding the trust of tourists, because trust is seen as a prime determinant of long-term

relationship. This study highlights such trust and explores the relationship between trust and

various factors that affect them. First, this study summarizes the influence of Service quality on

customer satisfaction. Second, this study summarizes, how the Service quality and Customer

satisfaction helps to create better trust. This study provides deeper insight into the role of

different dimensions of perceived service quality in increasing customer satisfaction, by means

of which it can help mangers and marketers make more accurate prediction and adopt

appropriate strategies to improve trust.

Keywords: Service quality, Customer satisfaction, Tourist and Trust.

“CUSTOMERS PREFERENCE TOWARDS ONLINE SHOPPING” Mrs. R. Kavitha

1, Dr. Inbalakshmi

2

1Assistant Professor in SRM Institute for training and development, Chennai,

2Associate

professor of Commerce, G.T.N Arts college, Dindigul, ([email protected])


ABSTRACT

In the era of globalization electronic marketing is of a great revolution. Over the last

decade most of the business organizations are adopting to this technology to market their various

products. Online shopping provides an extremely different shopping experience for people in

developing nations like India. Convenience is one of the main reasons for going into online

shopping. Huge discounts and offers provided by the online sellers also attract many numbers of

buyers. This study attempts to find out the customer preference towards online shopping. The

data is collected from 156 respondents using convenience sampling method who avail online

shopping facilities. The purpose of this study is to examine the preference and attitudes of

customers towards online shopping and the perceptions of male and female customers. The study

also helps to discover the key factors that influence the buying behavior of customers. ANOVA,

Descriptive analyses are applied to find out the customers’ preference towards online shopping.

The findings of this study indicate that Age, Gender, Income, Profession and Family structure

are critical factors that influence online shopping. Key words: Online shopping, Customer

Preference, ANOVA, Descriptive analysis

4th



www.isca.co.in

“AN OUTLOOK OF BANKING TECHNOLOGY FOR ATTAINING

FINANCIAL INCLUSION IN RURAL INDIA” Dr.M.Bhuvana, Guest Faculty, Anna University, Chennai, ([email protected].)


ABSTRACT

This study empirically investigates the role of Information and Communication

Technology to achieve financial inclusion in the district of Tirupur. The study also identified the

mediating effect of Business Correspondent on Behavioral Intention towards using banking

Technology. Primary Data for the study has been collected from the rural villages of Tirupur

District. The data has been analyzed through SPSS 21 and the proposed model has been

empirically tested using Structural Equation Modeling (SEM) through AMOS 21. This study it is

found that Automated Teller Machine is frequently used by 78.2% of the rural respondents.

Prior studies have focused on only banking technological acceptance among the customers. The

present study has measured the behavioral intention to use banking technology and also studied

the effect of Business Correspondent on it. This is the major contribution to the existing literature

in the field of financial inclusion. Keywords: Financial Inclusion, Behavioral Intention, Banking

Services, Rural People, Business Correspondent

“AN ANALYSIS ON INNOVATIONS IN BUSINESS AND MANAGEMENT

– WITH RESPECT TO THE CORPORATE GOVERNANCE OF INDIAN

INDUSTRIES” Dr. V. Rajesh, Company Secretary, Lancor Holdings Ltd, Chennai.


ABSTRACT

“The future of any corporation is as good as the value system of the leaders and followers

in the organization.” - N.R. Narayan Murthy, Infosys founder. Thus, the future of any

corporation is decided by their core value system. Establishing such value system from top level

to the bottom level management is not so easy. The primary job of the leaders is to create such

value system and significant toil of followers is to maintain such value systems and if possible to

add some more value to the system.

4th



www.isca.co.in

“A STUDY ON THE OPERATIONAL PERFORMANCE OF TRADE

UNION IN TANCEM” Dr. K. MARUTHADURAI, Assistant Professor, Department of Management Studies,

Thanthai Hans Roever College, [Autonomous], Perambalur-621 220,

([email protected])


ABSTRACT

Industrial Relations are the complex of human relationships which emerge in work

situations. These situations bring people together for services which are bought and sold at a

price. The maintenance of good human relationships is the main theme of industrials relations,

because in its absence the whole organizational structure may fall down. The main aim is to

study to find out and measure the operational performance of trade union. It is descriptive in

nature; this study tries to address the importance, objective, obstacles and challenges involved in

the maintenance of industrial relations in public cement companies. The researcher has used

different variables in this study to find out workers problems solved by trade unions and suggest

to management which must have a smooth relationship with the trade unions to reduce

unnecessary conflict between them.

“INFLUENCE OF KNOWLEDGE MANAGEMENT PRACTICES ON JOB

PERFORMANCE IN SELF FINANCING COLLEGES” 1S. SAMARTHAKANI,

2Dr. R. KANNAPPA

1Doctoral Scholar, Department of Management, Urumu Dhanalakshmi College,

Tiruchirappalli, Tamil Nadu, 2Assistant Professor, Department of Commerce, Periyar

E.V.R. College. Tiruchirappalli, Tamil Nadu, ([email protected])


ABSTRACT

The article tries to find out the Influence of Knowledge Management Practices on Job

Performance in Self Financing colleges. One objective of this study is reached through proper

methodology. Pilot study sample size was 80 in all obtained through simple random sampling

technique in self-financing educational institutions in Prembalur. Researcher designed

questionnaire is with 5-point scale in the continuum of agreeing. Reliability of this tool is 0.92

and 0.88. Multiple regression analysis was used for data analysis. The analysis found that there is

an influence of knowledge creation, knowledge acquisition, knowledge filtering, knowledge

storage & representation, knowledge auditing, knowledge application, knowledge development

and knowledge strategy on job performance in self-financing educational institutions. It is

concluded that majority of the employees are willing to share what they know, the self-financing

educational institutions are expected to work a lot in changing the attitudes of those who are not

willing to share. The self-financing educational institution is also expected to use different

techniques to extract the knowledge residing with those employees and keep it on the

organizational memory. Keywords: Knowledge Management Practices; Job Performance;

Simple Random Sampling Technique; Independent sample t test and Self-Financing Colleges.

4th



www.isca.co.in

“ASCERTAIN INCOME, EXPENDITURE AND SAVING PATTERN OF

GULF RETURNED IN MALAPPURAM DISTRICT” Dr. P. DEVI, Assistant Professor, Department of Commerce, Thanthai Hans Roever

College, Perambalur-621 220, ([email protected])


ABSTRACT

Kerala is a developing state in India. There are a large number of Keralities working in

gulf countries. The Keralities are working in different segments of gulf countries and their

incomes are transferred to Kerala. The Keralities contribute enough foreign exchanges to our

country. This helps the country to sustain its foreign exchange reserve. So, the keralities play

a vital role in the contribution of foreign money. Since 1980‘s many people in Kerala seek their

fortune in gulf countries they earn handsome income which they invest in the Kerala in form of

fixed deposit in banks, deposit in post office, co- operative bank chitty and so many other

avenues. This improved their financial position and standard of living which in turn promoted

the income development of the state. (Prakash, 2013) The saving habits of the Keralities people

are rational and they are investing money in a good avenue and this increase the income level

and maximize the wealth. Keralities are profit motive. However, it has been found in many

studies that the income and saving habit are related. Low income earned people spend more

money for their purchase and their savings are comparatively low, but high income earned

people spend their money in limited proportions. Gulf returned people are spending more fund

for living purpose and they are seeking loan from bank or financial institution

“MEASURING THE SATISFACTION OF FOREIGN TOURISTS: A

STUDY IN BENGALURU & MYSURU CITIES OF KARNATAKA” Dr. G. Dileep

1, Dr. R. Satish

2

1Principal- Jeppiaar Engineering College (MBA), Chennai, 2Associate Professor-MBA,

Jeppiaar Engineering College, Chennai,

([email protected],

[email protected])


ABSTRACT

This paper highlights about HOLSAT Model which argues that the measurement of

different attributes of tourist satisfaction can be categorized into 5 broad dimensions. It is called

“FIVE As”, viz. (1) attractions (2) activities (3) accessibility (4) accommodation, and (5)

amenity. The Major Strength of this Model is that it utilizes & modifies the previous work in the

areas of tourist satisfaction to develop a credible research instrument. The present study uses this

Model in the measurement of satisfaction level of tourist traveling to the Bengaluru and Mysuru

region of Karnataka. The Present Study was conducted with the following objectives to measure

the satisfaction level of foreign tourists visiting Bengaluru and Mysuru; to compare the level of

satisfaction of foreign tourists visiting these places; and to identify the determinants that

contributes to the tourist satisfaction by employing the HOLSAT Model. Suitable Statistical

tools were applied and the study has revealed certain key areas sought by the tourists that will be

helpful for promoting Bengaluru & Mysuru regions of Karnataka as the tourist’s destination. It

provides relevant input for the development of Karnataka tourism. Key words: HOLSAT Model,

Attributes, Foreign tourists.

4th



www.isca.co.in

“VIEWERS BEHAVIOUR TOWARDS VIJAY TELEVISION PVT.LTD

CHENNAI” Dr. R. AKILA, Professor, Department of Management Studies,

Jeppiaar Engineering College, Rajiv Gandhi Salai, Chennai -119.

([email protected])


ABSTRACT

This study is to find out the Viewers Behavior of Vijay Television. The study was made

at Vijay Television private limited. An attempt has been made to find out the viewership details,

the most preferred channel, and the most preferred programmes in the channel. To find out the

viewer’s behavior towards the channel and to find their interest and expectations. The type of

research design used was descriptive research design. The sample size of 100 was mentioned by

the organization, while the sample design used fir this study is disproportionate stratified random

sampling, data was collected through non-disguised structured questionnaire distributed directly

to the respondents by the researcher. The data collected were both primary & secondary in

nature. The collected data has been analyzed using statistical tools such as percentage method

and Chi square method. After analyzing the data, general & specific findings are sorted out

through interpretation. In this crucial study on the subject “Viewers Behavior in Vijay TV India

Ltd”. The researcher covered the different places in Tamil Nadu and found that the people likes

and interest in the general entertainment channel.

“IMPACT OF WORKERS ATTITUDE AND JOB SATISFACTION” Dr.N.Padmavathy, Professor, Department of Management Studies,

Jeppiaar Engineering College, Chennai -119, ([email protected])


ABSTRACT Attitudes reflect how one feels about something. Attitude affects behavior either

positively or negatively. It also affects perception and in turn, behavior. According to Munn,

attitudes are learned predispositions towards aspects of our environment. They are positively or

negatively directed towards certain people, service or institutions. Work attitude realties to how

you feel about your work and your approach towards work. Hence, work attitude behavior is

intangible attitude helps a person to know his person towards his work. The positive attitudes at

work are a subconscious transfer of feelings. Work attitude involve job satisfaction, job

involvement and organizational commitments. The aim of the study is to identify the impact of

worker’s attitude in the development of the organization and to explore the commitment of the

workers towards their organization. Further, this study will aim to identify whether the

employees have positive or negative feelings towards their organization. In this study,

descriptive research design & convenience sampling was adopted. Sample size was 100.

Statistical tools like Chi square, Karl Pearson, and weighted average method are used for the

study. The major findings are there is no relationship between age, qualification, gender,

experience, marital status and overall opinion towards attitudes. It is suggested that management

can take necessary steps to improve the attitudes through positive change in the organization.

The organization can give change to the workers to share their ideas with them. Key words:

Attitudes, Behavior, Organizational commitments, job satisfaction.

4th



www.isca.co.in

“A STUDY ON COMMUTERS SATISFACTION FOR PLATFORM

SERVICES IN CHENNAI METRO RAIL LTD” Dr.R.SATISH

1, Dr.G.DILEEP

2

1Associate Professor –MBA, Jeppiaar Engineering College

2Principal, Jeppiaar Engineering College (MBA), (

[email protected])


ABSTRACT The present study is an attempt to measure the satisfaction level of commuters of Chennai

Metro for platform services as it is the first service encounter between commuters and Chennai

Metro. Platform services are associated with tangible platform amenities and several other

facilities available on the platform. In this study total 550 samples were taken from different

metro stations using convenience sampling due to easy accessibility and affordability. Non-

disguised structured questionnaire was used as an instrument for collecting the data and 5-point

Likert scale was used for measuring the responses of respondents. The data was analyzed by

using SPSS statistical software and statistical tools such as Cronbach alpha test, Descriptive

Statistics, Chi square test was administered for processing of the data. The result of the study

reveals that there is significant and linear relationship between Platform services satisfaction of

commuters and variables causing satisfaction of passengers for Platform services. It was also

found from the study that demographic variables play significant role in determining satisfaction

level of customers. Key words: commuters, platform service, service quality, customer

satisfaction.

“ELIMINATION OF WASTE USING QUALITY CONTROL TOOLS IN

DIE CUTTING MACHINE AT ITC LIMITED, CHENNAI” Dr.M.Durgarani

1, Dr.R.Gokilavani

2

1Assistant Professor, Jeppiaar Engineering College,

2Assistant Professor, KCT Business

School, ([email protected],

[email protected])

PAPER ID: ICOMIB0024

ABSTRACT

The Study titled “elimination of waste using quality control tools in die cutting machine”.

This process is used to reduce the defects, waste and increase the productivity in die cutting

machine. This study is about to apply the quality control tools in the production processing line

and on final product in order to reduce defects by identifying where the highest waste is occurred

at and to give suggestion for improvement. The approach used in this study is direct observation,

thorough examination of production process lines, fishbone diagram, and information has been

collected from company’s workers through interview, Pareto chart/analysis and scatter chart was

constructed. It was found there are known causes of defects, and the main causes are the

condition and quality of the board, creasing depth, creasing width and gsm of the board. Key

words: Elimination of Waste, defects, Quality Control. Key words: quality control, production

process, elimination of waste.

4th



www.isca.co.in

“DOES SOCIO ECONOMIC FACTORS PROMOTE EMOTIONAL

INTELLIGENCE?” Dr. M. Muthuchitra, Asst.Prof, Department of Management Studies, Jeppiaar

Engineering College, Chennai, ([email protected])


ABSTRACT

Emotional Intelligence is probed as an important characteristic for enhancing nursing

performance and developing nurse-patient interaction. Emotional Intelligence is the ability to

monitor one’s own and other’s emotions, to understand and regulating them for promoting

emotional and intellectual growth. The objective of the study was to evaluate the impact of

socio-economic factors on emotional intelligence of nurses. This study adopted descriptive

research design for the evaluation of emotional intelligence of nurses, 85 nurses in selective

hospitals are covered by adopting simple random sampling. The study used both primary data

and secondary data. The researcher had collected primary data through questionnaire. The

secondary data was collected from hospital records, internet. For analysis; the researcher had

applied statistical tools like Karl Pearson correlation coefficient, Chi- square, Mann-Whitney U

test. Key words: Emotional intelligence, Nurses, Emotional balance.

“INVESTOR’S PERCEPTION IN COMMODITY MARKET Mr. E. GOPI

1, Mrs. FRANCISCA ANTOINETTE RADHIKA. E

2

1Assistant Professor, MBA, Jeppiaar Engineering College, Chennai, 2Assistant Professor,

MBA, AMITY GLOBAL Business school, Chennai, ([email protected])


ABSTRACT India is a commodity-based economy since more than 70 % of the total population is

engaged in primary sector directly or indirectly. So, far the financial returns are concerned, this

sector has also become a good spot for booking good returns comparatively besides hedging

against the inflation, since the returns in precious metals segments can be observed more than

that of in equity and debt markets as are negatively correlated. After gaining the considerable

popularity, the major commodity exchanges in India had started the future contracts in various

commodities years back, which can serve preferably to manage the risk that can arises due to

adversity of expected prices of commodities besides the price discovery tool. The future

contracts dealing in major commodity exchanges are standardize in nature. The researcher

focused on Descriptive research. Data collection has done through Primary data. The suggestions

have been made on the analysis of financial tools. The Study will be limited to Purasawakkam

only .The Sampling Technique that will be used here is Simple Random Sampling. The samples

are based on lottery method. The analysis is done with help of various statistical tools like

Percentage, Parametric test and Chart techniques. This type of analysis helps to identify the

investor’s opinion towards trading practices. Key Words: Performance of securities, knowledge

and perception.

4th



www.isca.co.in

“STORE IMAGE AND PATRONAGE: A STUDY ON GROCERY RETAIL

INDUSTRY” S. Catherine

1, Dr. R. Magesh

2

1 Assistant Professor, Jeppiaar Engineering College, Research Scholar, Sathyabama

University, 2 Research Supervisors, Associate Professor, Anna University College of

Engineering, ([email protected],

[email protected])

PAPERID: ICOMIBM0027

ABSTRACT

This paper aims to analyze the retail shopper in grocery market effect of store image and

the relationship of patronage. The digital influence cannot be denied, and to meet the demands of

today's consumers, Retailers need to rethink how they coordinate in-store experiences. Thus,

retail store image and store patronizing evolved to be an important aspect to think. The store

Image is the factor that influences on consumer perceptions and also, the success of retail stores.

To find out the influence of store Image attribute on the Patronage Behaviour in the Grocery

Retailing. A total number of 200 respondents were administered with the questionnaire only 161

questionnaires per city. Retailers need to understand the location convenience within which the

store operates and provide best service levels, merchandise pricing policies, merchandise

assortment, and store image. Retailers should seek to sell products/services that satisfy the

shoppers‟ needs. Keywords: Patronage Behaviour, In-store experiences, location convenience,

merchandise assortment.

“A STUDY ON MANAGERIAL EFFECTIVENESS ON

MANUFACTURING COMPANIES” M.Manoj kumar, Assistant professor, Department of Management Studies, Jeppiaar

Engineering College, ([email protected])


ABSTRACT

Managerial effectiveness can be described in terms of effectiveness standards,

effectiveness areas and effectiveness objectives. The success of effectiveness is based upon the

output associated with respect to the type of the company and the type of product manufactured.

Managerial effectiveness can be broken down into many sub areas. In other words effectiveness

areas can be subdivided into effective standards. These standards when made more specific they

are called objectives. For every organization objectives need to be achieved with a time span. If

not, the organization becomes ineffective and inefficient. Managerial effectiveness is generally

measured by comparing the actual standards and achieved standard. This research paper was

collected sample from 90 respondents and this paper aims to throw light on managerial

effectiveness on manufacturing companies. The output was found to be managerial effectiveness

was found helpful in improving productivity and efficiency of organization.

4th



www.isca.co.in

A STUDY ON THE EFFECTIVENESS OF CLEARANCE AND

REMITTANCE SYSTEMS AT BNP PARIBAS, CHENNAI.” Ms. V. Revathi, Assistant Professor, Department of Management Studies, Jeppiaar

Engineering College, Chennai – 600 119, ([email protected]) PAPER ID: ICOMIBM029

ABSTRACT

The study was to determine the effectiveness of clearance and remittance systems at

BNP Paribas Chennai and the secondary objectives were to compute and analyze the quantum of

inward and outward clearances and remittances over a year, to identify and analyze the number

of delayed inward and outward clearances and remittances over a year, to diagnose the causes of

delay in inward and outward clearances and remittances, to provide suggestions to overcome the

causes of the delay, to compute and analyze the quantum of inward and outward clearances and

remittances over a year, to provide suggestions to overcome the causes of the delay and to

understand the modes operandi of clearing and remittance system. The study reveals that the

effectiveness of the clearance and remittance systems at BNP Paribas Chennai is good however it

is suggested that the bank take steps to promote electronic fund transfers among its clients, in

order to improve efficiency and make transactions 100% effective. Key words: ECS, RTGS,

NEFT.

“SOCIO-DEMOGRAPHIC PROFILE INFLUENCES ON INVESTOR

DECISION MAKING STYLE IN EQUITY MARKET” Dr. P. MATHURASWAMY

1& Dr. G. SHOBA

2

1Associate Professor, Master of Business Administration, Jeppiaar Engineering College,

2Associate Professor, Master of Business Administration, Priyadarshini Engineering

College, Vaniyambadi, ([email protected] ,

[email protected])

PAPERID: ICOMIBM030

ABSTRACT

This study focuses the investors’ socio-economic profile and its influence on the factors

affecting investment decision-making style. The primary data was collected from about 525

investors who were selected from all the parts of Chennai city. Convenience sampling method

was administered to collect data. The statistical tools such as percentage analysis and chi-square

analysis have been utilized to analyze the data by using SPSS package. Chi-square test is used to

analyze the relationship between demographic factors such as age, gender, education, family

annual savings and the factors influencing investment decision making style. It is found from

demographic profile 64.5% of respondents are male investors and 35.5% of them are female

investors. Majority of the respondents are in the age group of 31-40 years. It indicates that most

of the investors are young adults. It is important to note that 42.1 percent of the respondents’

annual family savings is ranging from Rs.1 lakh to less than Rs.2 lakh. It is found that there is no

relationship between the emotion and marital status, family annual income and economic

analysis. It is also concluded that age do not influence intuitive decision-making style. This study

suggested that economic analysis, financial analysis, economic analysis, emotion, intuition,

frame of reference and risk aversion do not influence the styles. Key words used: Investor

Decision- making style, Socio-demographic profile, Equity market.

4th



www.isca.co.in

“PROJECT MANAGEMENT IN OIL AND GAS INDUSTRY” Dr. N. Thangavel, Professor-MBA, Jeppiaar Engineering College, Chennai

([email protected])


ABSTRACT

Project management systems are increasing in significance as more and more projects are

being restricted to planning, budgets, schedules and other performance method. It brings out the

information close to the decision makers in a well-timed and effective manner so that accurate

decisions made. Large-scale projects are undertaken and for these projects, a variety of project

planning and control systems used to gather information. The project controls systems are

implemented stage wise, to meet the demands of large-scale projects in contracting companies.

To investigate the various factors for effective implementation of project management in Oil and

Gas Industry, this research employs a multiple case study analysis, where different projects were

studied & intended for analysis through a questionnaire-based approach. Key words: Project

Management, Project Planning, Project Control, Oil & Gas Industry and Project Success.

“WORK-LIFE BALANCE PRACTICES IN IT COMPANIES” Dr. N. Thangavel, Professor-MBA, Jeppiaar Engineering College, Chennai,

([email protected])


ABSTRACT

The advent of technology companies created huge job opportunities and also talent for

war which necessitated the employers look beyond boundaries of Gender and other demographic

factors. It was also meant that employees are available round the clock to meet varying global

clientele needs. To bring down the stress of the employees in managing work and life, the

support from the employers came in the form of “Work-life balance practices.” This paper

focuses on women employees’ view of improvement in implementation of these practices. This

is an exploratory study based on interview with 30 women employees working in IT companies

in Chennai. The results interestingly indicate thumbs up sign for women’s growth in the

organizations but negative shades have also emerged. The study concludes with suggestions for

improvement of Work-Life Balance Practices in IT Companies. Key words: Work-life balance

practices, IT companies, Flexible Working, Performance based Self-confidence and Self-

development.

4th



www.isca.co.in

“EFFECTIVE STRATEGIC IMPLEMENTATION IN LOGISTICS

PROCESS WITH SPECIAL REFERENCE TO CARGO INSPECTORS &

SUPERINTENDENCE COMPANY PVT. LTD”

1Mr.Murali,

2Mr.Kotteswaran.D, Assistant Professors, Veltech Rangarajan,

Dr.Sagunthala R&D Institute of Science and Technology, Avadi, Chennai – 600062.


ABSTRACT

The research study here is about the Study on Effective Strategic Implementation in

Logistics Process (With Special Reference to Cargo Inspectors & Superintendence Company

Pvt. Ltd.) Our world is progressing day by day. In this period of evolution all of the business

enterprises are fluctuating according to the market demand. To be efficacious in this economical

and predominant business environment every company looks for numerous advantages primarily

in the way of cost and effective distribution. The company in which the research work is carried

out is not having that much growth compared to its competitor even though they are 65 years in

the market. This leads the researcher to take this project topic. This research project examines

how Cargo Inspectors & Superintendence Company Pvt. Ltd. (CISCO) is implementing and

maintaining their strategy to get success in the current market. For the purpose of this research

paper descriptive research was used through the use of online survey. Convenience sampling

method is used for this survey. The sample size is 51 in which the company spread out the

questionnaire of its offices allover India. Key Words: Logistics Management, Strategic

Implementation, Business Environment, Customer Service.

4th



www.isca.co.in

proceedings - isca

Documents