prjdel6busplnfinal

PROJECT DELIVERABLE 6: Business Plan – Final 1

Running Head: PROJECT DELIVERABLE 6: BUSINESS PLAN - FINAL

Project Deliverable 6: Business Plan - Final

Pamela R. Gist

Strayer University

Leslie F. Kayanan, Ph.D.

BUS 599 – Strategic Management

June 8, 2015

This document is to be used for information purposes only. It is not intended to be used for the purpose of company securities sales. All information disclosed in this document to include its content is proprietary and confidential. Tasty Energetics, Inc. is the owner of this document and does not give permission to utilization of the contents for disclosure, distribution or reproduction without Tasty Energetics, Inc.’s written permission.

Copy 5.1


Table of Contents

Contents..................................................................................................................... -3

Executive Summary................................................................................................... Page 4-10

Elevator Pitch................................................................................................. Page 5-6

Exit Plan......................................................................................................... Page 10

Company Description................................................................................................ Page 11-18

Industry Analysis and Trends.................................................................................... Page 19-21

Strategic Position & Risk Assessment....................................................................... Page 22-30

Distribution Channels Figure 1.....................................................................Page 23-24

SWOT Analysis Figure 2..............................................................................Page 29-30

Target Market............................................................................................................. Page 31-37

Zip Code Demographics Table 1-A 1...........................................................Page 31-34

Age of Target Market Table 1-A 2................................................................Page 35

Ethnicity Target Market Table 1-A 3............................................................Page 36

Value Range of Ages Table 1-A 4................................................................Page 36

Competition................................................................................................................ Page 38-39

Competition Chart Figure 3..........................................................................Page 38-39

Marketing & Sales Strategy....................................................................................... Page 40-47

Market Share Distribution Figure 4.............................................................. Page 42

Operations Plan.......................................................................................................... Page 48-55

Milestone Target Dates Figure 5...................................................................Page 49

Distribution Systems Figure 6....................................................................... Page 49

Technology Plan........................................................................................................ Page 56-57

Management & Organization..................................................................................... Page 58-69

Management & Organization Chart Figure 7...............................................Page 58


Ethics & Social Responsibility..................................................................................Page 70-76

Gavel Rules of Conduct Figure 8..................................................................Page 72

“I Care” Program Figure 9............................................................................Page 74

Sustainability Figure 10................................................................................Page 75

Can Stock Photo Figure 11...........................................................................Page 76

Sources and Use of Funds.......................................................................................... Page 77

Assumptions............................................................................................................... Page 78-80

Assumptions Table 2-A 1..............................................................................Page 78

Break-even Analysis Table 2-A 2.................................................................Page 80

References.................................................................................................................. Page 81-84


Project Deliverable 6: Business Plan – Final

EXECUTIVE SUMMARY

Tasty Energetics, Inc.

Tasty Energetics, Inc. provides male and female energy beverages to both the business

and individual market. The corporate headquarters is located at 9382 Eves Ashton Lane,

Cincinnati, Ohio 45290. The Warehouse and Ohio Distribution Center are also at this location.

The beverage industry has evolved greatly. Tasty Energetics, Inc. plans to gain its market share

through introduction of healthier beverages. The company stock is owned by key employees,

Pamela R. Gist, President and CEO, Tamara Washington, Director of Marketing and Garmin

Hamza, Human Resource Manager.

Tasty Energetics’ Mission

The mission is to provide an energy drink to eliminate excessive sugar that increases

endurance during any exercise program while increasing mental and physical health. In

continuing our mission, Tasty Energetics, Inc. will partner with Snapple while being mentored to

offer employment to these students after graduation. The ultimate goal of our mission is to

improve the health of all beverage consumers. With the community in mind, our mission is

earning while learning. High school students and college students will be given the opportunity

to learn the beverage industry.

Products and Services

The product line will consist of energy drinks with intense fruit flavors. The flavors

available are Pineapple Mango Delight, Kiwi Papaya Power, Lemon Lime Strength, Orange

Pomegranate Endurance, Peach Pleasure and Chocolate Raspberry Kicks with Bai Coffee Fruit.


All products will be distributed in 16 oz. bottles with a re-sealable cap. Products will be

distributed through distribution channels located throughout the United States. Exercise facilities

will distribute products through a refrigerated vending machine handled through sales agents.

Exercise classes are also offered at the corporate location.

Marketing and Sales Strategy

Strategically Tasty Energetics, Inc. has manufactured Lion and Lioness with the ability to

sell at $1.50 per 16 oz. bottle. The cost is well under the average energy beverage at a cost of

$3.00 with less product to consume. Tasty Energetics, Inc. differentiates itself by providing

energy drinks, non-alcoholic beverages, that contain no sugar and various ingredients that are the

main cause of adverse effects on consumers especially with medical conditions. Tasty

Energetics, Inc. products will be made known to the target market through efforts of its sales

staff through solicitation of exercise facilities, corporations and vending machines. Television

commercials, trade shows and grocery store promotions will also be conducted. Products will

also be advertised on social media as well. Products will also be available for delivery through

e-commerce at our Distribution Centers. Tasty Energetics, Inc. will ensure quality by

periodically conducting market research interviews through focus groups at Fields Research.

The elevator pitch given to prospects for investing will be stated as such. Tasty

Energetics, Inc. sells energy beverages to a target market of ages 28-45. The beverages are sold

by differentiation of health and nutritional needs of both male and female products. The cost of

each 16 oz. beverage is $1.50. Our product will succeed because the product does not contain

sugar, is geared toward natural energy production and will decrease the current emergency room


visits by current users of energy beverages. We aim to prevent these visits, improve the health of

our clients while offering our beverages at an affordable price.

The Competition

The main competitors currently heading the soft drink industry of Tasty Energetics, Inc.

in the non-alcoholic beverage category are “The Coca-Cola Company (KO)” and “PepsiCo, Inc.

(PEP)”. The other competitors are “Dr. Pepper Snapple Group, Inc. (DPS), Monster Beverage

Corporation (MNST) and Cott Corporation (COT)”. From an international perspective, the

competitors are “Groupe Danone, Nestle SA, and Suntory Holdings Limited” (Non-Alcoholic

Beverage Company Portfolio, 2015). A newcomer on the market is “Total Happiness Natural”

[…]. A second newcomer on the market is “Kyowa Hakko USA, Inc.” announced by “Phoenix-

based G3 Labs Inc.’s MinoTor ready-to-drink (RTD) sports supplement” (Bigham, 2015).

The design of the product will be sizably larger than most energy drinks on the market.

The graphical image of Lion and Lioness energy beverage label will promote the product further

through use of the company slogan “Energy Drinks with Tiger Tastes”. The main advantage of

our methodology financially is that Tasty Energetics, Inc. does not have to expend its revenue in

search of employees or expensive operational investments. A secondary competitive advantage

is our cooperative education program. The profit margins are greater having the capability to

train future leaders and industry workers.


Target Market

Tasty Energetics, Inc. Lion and Lioness target market is “Generation X”. This generation

is from age “28-45 years old” as of 2010 (The EchoBoom, 2015). The client base is represented

demographically by an “annual payroll of $178,785,000”. In terms of educational level with

regard to income, the “average Income per household” is “$74,819.00”. The e-commerce

market of on-line sales is international and is geared toward English speaking countries of which

has automated its business operations. The projection in this arena is expected to be sustainable

for the duration of product sales.

Management

Pamela R. Gist, President and CEO, brings an extensive amount of management expertise

and experience in the areas of product documentation, printing and writing. Prior to Tasty

Energetics, Inc., Gist was the Executive Director of Small Businesses Grow, a Small Business

Development Center. She was inducted into the “Who’s Who in Business” organization for PRG

Printing, Inc. for excellent service. Tamara Washington, Director of Marketing, brings an ample

amount of expertise in the capacity of marketing newly designed products, promotion and

advertising the brand name and increasing public knowledge of Tasty Energetics, Inc. Prior to

joining Tasty Energetics, Inc., Washington was the International Director of Marketing of Stern

Marketing Corporation, an international marketing firm. Stern managed one hundred locations

throughout the United States and forty-five locations internationally. Prior to her tenure as

International Director of Marketing of Stern, Washington was the Assistant Marketing Director

of Coca-Cola Bottling Corporation.


Garmin Hamza, Human Resource Manager, brings an extensive amount of experience in

seeking business professionals. His skills include the ability to interview and select candidates

matching job descriptions of plant operations, business executives, assistants and office

personnel. He also possesses the ability to train business professionals and conduct presentations

on company culture and expectations. Isa Ownatpro, Chief Financial Officer brings experience

and expertise as fulfilling the duty of managing company finance, increasing revenue and

consulting company investments. His experience and expertise includes responsibilities in

overseeing the accounting department, supervision of the accounting manager and credit

manager and staff. Additional skills are in banking transactions, matched financial records and

reporting discrepancies. Lisa Thomlinson, Operations Manager brings the experience and

expertise of overseeing internal plant operations. Her expertise include the ability to develop

systematic processes and procedures of handling celebration events. Thomlinson’s expertise in

operations of internal functionality of business determines her ability to lead with excellence.

Staff positions of Chief Technology Officer, Administrative Assistant, Marketing

Assistant, Product Development Specialist, Cooperative Education Student, Summer Youth

Program Participant, Plant Operations Specialist, Sales Agent, Accounts Receivable Clerk,

Accounts Payable Clerk and Customer Service Representative will be added within the next two

years. Tasty Energetics, Inc. will be mentored by the Dr. Pepper Snapple Group, Inc. to operate

under a distinguished business strategy. Tasty Energetics, Inc. has an appointed Board of

Directors and Advisory Committee comprised of local business executives. Snapple, Owner and

President, serves as the consultant in the capacity of providing business development services.


Operations

With our current infrastructure, our manufacturing plant, distribution channel allows our

continued service to our customers through on-site management overseeing processes and

procedures from manufacturing to product delivery. Operations, from a technological aspect,

enable department personnel to efficiently and effectively carry out their daily duties with ease.

The production process is fully prepared by ownership with state-of-the-art equipment with

software programs to produce, monitor and determine excellent quality in product production.

Headquarters has 9 executive offices and department personnel with state-of-the-art

computers entailing applicable software programs. Distribution Centers have been strategically

located in the surrounding area of Tasty Energetics, Inc. headquarters which will enable

branding. A data center will be built in the future to secure and store data. “Companies in the

soft drink industry reach the end market in two ways. One way is selling finished products, made

at company-owned bottling facilities, to distributors and retailers” (Non-Alcoholic Beverage

Company Portfolio, 2015, p. 11).

Stage of Development

Tasty Energetics, Inc. operations began in April, 2015 and added a third product in July,

2015.

Financials

The strategic plan of Tasty Energetics, Inc. shows reinvestment of revenue for growth

during the first three years of operation. Profitability is expected within the first three years.


Revenue projection for the first year is $17,373,681.00; for the second year $19,424,603.00; for

the third year $25,297,568.00; for the fourth year $32,838,922.00 and the fifth year

$43,018,801.00. The exit plan for investors will be implemented in the sixth year.

The exit plan of Tasty Energetics, Inc. will entail the sale of 5,000 shares of which will be

sold as an initial public offering. The remaining 3,667 shares will be acquired by large

corporations. However, Melinda Cates, an initial investor of April, 2015, will be given the

option to reinvest her initial investment of $20,000.00 or convertible debt. In the event Ms.

Cates wishes to convert, Melinda Cates initial investment of $20,000.00 will be converted to

1,333 shares at $15.00 per share. Loans from the Small Business Development Center with 4%

interest and family and friends with 5% interest will be repaid on installments until completely

paid. Louis Friedman, Angel Investor, will be paid at the end of the fifth year in the amount of

$3,000,000.00 for the entire amount invested.

Funds Sought and Utilization

Tasty Energetics, Inc. is seeking $3,795,000.00 in investment financing. Funds will be

utilized primarily for equipment purchases, hardware and communication purchases, inventory,

and professional services. Plans for Tasty Energetics, Inc. long-term are hiring of new staff

members and increasing marketing to include the expansion of product sales internationally.

Funds will also be utilized to assist in the development of franchise operations and two new

distribution centers.


COMPANY DESCRIPTION

Tasty Energetics, Inc. operates and is incorporated under Tasty Energetics, Inc. Tasty

Energetics, Inc. is an Ohio-based company founded to provide one of the most exquisite tastes in

energy drinks. Our corporate headquarters is located at 9382 Eves Ashton Lane, Cincinnati,

Ohio 45290.

Company Mission

Tasty Energetics is an energy drink with lots of fruit flavor. It is formulated without the

sugar content of high-caloric drinks currently on the market. The mission is to provide an energy

drink that fulfills thirst while nourishing the body. It is our goal to provide a product that

increases endurance during any exercise program. It our ultimate goal to improve the health of

all beverage consumers. It is our intention to train future leaders to learn of the legacy of the

beverage industry and participate in its evolution and future. Our mission to the community is to

give high school students and college students the opportunity to earn while learning the

beverage industry. In continuing our mission, Tasty Energetics, Inc. will partner with Snapple

while being mentored to offer employment to these students after graduation.

Vision

Tasty Energetics, Inc.’s mission is to eliminate excessive sugar-based drinks to increase

the mental and physical health of its customers. Our product will assist customers in the

realization of the long-term benefits of health worldwide. The goal of Tasty Energetics, Inc. is to

be known worldwide as the problem solver of tasty drinks without sugar while expanding our

product line. Tasty Energetics, Inc. is geared towards building extensive relationships with

healthcare facilities, organizations and its clients. It plans to be the leader in better health


through provision of taste and promotion of healthy drinks. Financially our goal is to increase

profits within the first three years of business.

Range/Nature of Products or Services Offered:

The product line will consist of energy drinks with intense fruit flavors. Products will be

created under the product name of “Lioness” a female energy drink and “Lion” a male energy

drink. The product is designed to enhance the development of mental and physical health in

accordance to physical structure. The flavors available are Pineapple Mango Delight, Kiwi

Papaya Power, Lemon Lime Strength, Orange Pomegranate Endurance, Peach Pleasure and

Chocolate Raspberry Kicks with Bai Coffee Fruit. All products will be distributed in 16 oz.

bottles with a re-sealable cap.

Quality

Tasty Energetics, Inc. will satisfy the taste buds of all who indulge. Our products contain

Pectin and Quercetin which is formulated from fresh fruits and vegetables. The formula

generates from these natural ingredients, a special selection of apples, blueberries, cherries,

cranberries, celery, broccoli, and coriander. They are hand-picked from local farms in Ohio to

formulate a naturally sweet energy booster. Only the finest of ingredients will be incorporated

into our health conscious thirst quenching drinks. The ingredients of our products are selected

with care and concern. The quality and satisfaction expected from our customers is one of our

main goals. Our products are produced with the intention of using the best ingredients to

generate a higher healthy magnitude of products through ingredients served. Our formula and

products are manufactured by local Native American agricultural students with the assistance of


American veterans. To produce the best products, we realize the best must be exhibited by our

commitment to the highest quality of service, price and product.

Price

Our product will be strategically priced in alignment with current energy drinks. To

promote our current line of products, our marketing department will conduct taste tests at

selected exercise facilities throughout the tristate area. Products will be priced strategically at

the cost of $1.50. This price has been established in accordance to a 16 oz. bottle of current

energy drink sizes and ingredients contained.

Services

Our distribution plants will be located in Ohio, Georgia, Montana, Michigan, Rhode

Island and California. The distribution channel versatility allows our product to be available to

our clients throughout the United States. Tasty Energetics, Inc. also offers an evening aerobics

class at its corporate location. Classes for the youth training program during the summer months

are held at the corporate location. Cooperative education students will be selected and assigned

to a department through our Human Resource Department.

Overall Relationship to Customer

Prior to making our products available on-line, the company was not able to distribute to

individual customers. Customer requests were made to have our products available for home

delivery. Tasty Energetics, Inc. products are now also on-line readily available for direct

shipment to the desired location.


Management Style/Relationship to Employees/Personnel

Tasty Energetics, Inc. was founded in April 2015 by Pamela R. Gist. Tasty Energetics,

Inc. operations were initiated by providing energy drinks at exercise facilities. Isa Ownatpro was

hired as the Chief Financial Officer. Mr. Ownatpro began his endeavor as CFO by devising a

plan of action to grow the company’s revenue. This plan has been presented to Ms. Gist for

review and approval of company investments. His main duty, of course, is to oversee all

financial actions of business operations. Garmin Hamza was hired as the Human Resource

Manager to locate staff for the distribution centers and current staff needs.

In May 2015, Liza Thomlinson was hired as Operations Manager to work with Human

Resources to place employees strategically in our distribution centers. Tamara Washington was

hired as the Director of Marketing. Ms. Washington began her endeavor as DM by landing a

strategic partnership with Snapple. This partnership has led to the location of vending machines

at client locations to ensure product availability.

In June 2015, George Samara was hired as the Sales Manager. Mr. Samara began his

endeavor as Sales Manager by planning to hire 10 sales representatives to manage current

accounts and acquire future accounts. Helen Solder was hired as the Credit Manager. Ms.

Solder began her endeavor as Credit Manager to ensure accounts were collected in a timely

fashion and in a professional manner. She will work with Human Resources to locate two

Accounts Receivable Clerks. Yosef Natalya was hired as the Accounting Manager. Mr. Natalya

began his endeavor to ensure that internal financials were properly recorded and reported to the

CFO for approval to additionally report to Ms. Gist. He will also work with Human Resources

to locate two Accounts Payable Clerks.


Nature of Work Environment

Tasty Energetics, Inc. is geared towards educating the next generation by providing

training programs for youth. The program is designed for students to learn of the industry during

the summer months of high school. A second program is geared toward college students in

cooperative education aligned with their field of study.

Owned Equipment/Furniture/Cost

Four Non-Alcoholic Beverage Mixers $25,000.00 each

Four Bottling Machines $8,000.00 each

Two New Automatic Round Bottle Labeling Machines with Date printing machine us1$999.90 each

Thirteen Ultimate Inspirion 7000 Series 23” All-in-One Computers $749.99 each

Thirteen Graphic Software Programs: Corel Paint Shop ProX7 Ultimate $99.99 each

Serif Craft Artist 2 Professional $39.99 each

Creator NXT 3ML $99.99 each

One Graphic Software: Serif Web Plus X7 $119.99 each

Thirteen Word Processing Software: Microsoft Office Plus $258.99 each

Twelve Dell Printers $100.00 each

Three Datamax I-4212E Thermal Transfer Printer(I12-00-48900C07) – Base Model $1,035.56 each

Six Commercial Vehicles $20,000.00 each

Nine Mayline Group CSII 72” Bow-Front Desks, 29”H x 72”W x 39”D, Crown Cherry/Black

$784.99 each

Four HON 38000 Series Right-Pedestal Desks, 29 ½”H x 72”W x 36”D, Mahogany/Charcoal

$879.99 each


One Brenton Studio Crawley Executive High-Back Chair, Black $89.99 each

Eight Brenton Studio Ruzzi Mid-Back Vinyl Chairs, 37 ¾-411/2&quo $109.99 each

Four Brenton Studio Ariel Low-Back Task Chairs, Black $59.99 each

20 Inch Machine wrap Stretch wrap 6000 Feet 80 Gauge 10 Rolls $1,305.67

Polycom 16 Line Business Media Phones $336.00

Polycom VVX 500 (10-Pack) $3,390.00

Polycom SoundPoint IP 450 – 10 Pack $2,159.00

Inventory

Glass Bottles, 16 oz. 48 mm French Square Glass Jar (to make 48,000): 1,000 $0.874 ea.

Metal Caps: 48mm Gold Metal Cap with Plastisol Liner 1,000 $0.200 ea.

Cardboard Cartons (holds 48 bottles): 1,000 $1,000.00

9 Ingredients: enough to make 48,000 bottles - $600 $5,400.00

Relationship to Rest of Industry

Through developmental endeavors, Tasty Energetics, Inc. has gained in revenue of

$5,000,000.00 within the first year. Tasty Energetics, Inc. is the owner of the trademark

associated with the name Tasty Energetics, Inc. under which business is conducted. It also owns

the slogan “Energy Drinks with Tiger Tastes”. Marketing of the product was conducted in

conjunction with a strategic partnership through Snapple. Through this marketing endeavor, this

advertisement produced revenue of $5,000,000.00 the first year of business.


Incorporation of New Technology/Other New Developments

Tasty Energetics, Inc. is now seeking angel investors. The funds acquired from the angel

investors will be used to further develop the product line by researching the benefits of

ingredients and provide documentation of health benefits. In addition those funds will be

utilized to increase staff, promote industry learning and enhance marketing capabilities.

Growth/Profitability Goals

The initial projection entails a deficit of $100,000.00 for the first two years of operations.

With the projection being eliminated, the revenue earned and current income will be re-invested

for further expansion projects. Tasty Energetics, Inc. has shown that a substantial market of

profit is attainable. In years to come, the goal of Tasty Energetics, Inc. is to become the most

sought after thirst quenching drink and the number one trainer of innovation for the future.

Future aspirations are to train cooperative education students. Subsequent to their graduation

they will be offered full-time employment or the opportunity to start a franchise. This plan will

be incorporated into the business projection in year five. Tasty Energetics, Inc. has contacted

Louis Friedman an Angel Investor seeking $3,000,000.00 for future inventory funding.

Relationship to Community/Environment/Other Social Responsibility Goals

In July 2015, 10 youth entered our summer program to learn of the industry. By

September of our first year, our company had 5 cooperative education students located

throughout the corporate and distribution centers.


Other Personal/Management Goals

Tasty Energetics, Inc. was incorporated in the State of Ohio in April, 2015. Tasty

Energetics, Inc. plans to issue twenty-five thousand shares in the company. The shares will be

issued as: 10,000 are owned by President and CEO Pamela R. Gist; 3,000 to Director of

Marketing Tamara Washington; and 2,000 shares to Human Resource Manager Garmin Hamza;

and 10,000 shares will be retained by Tasty Energetics, Inc. for distribution in the future.

The trademark “Tasty Energetics” is being applied for grant by the U.S. Patent and

Trademark Office.

The funding of Tasty Energetics will be generated through personal investments

beginning with Ms. Gist in the amount of $150,000.00 from her personal savings account. Loans

are being applied for acquisition from the local Small Business Development Center in the

amount of $200,000.00. In addition to the current figures, Tasty Energetics, Inc. expects to

receive $150,000.00 from Ms. Gist’s family members. The sale of current products will generate

all other funding.


INDUSTRY ANALYSIS AND TRENDS

The non-alcoholic beverage industry, by description of trend, especially for the energy

beverage is separated by two types of beverages. The beverage categories are separated namely

by degree of temperature or varied ingredient with the inclusion of difference in taste. These

drinks have been formulated to quench the thirst while satisfying the taste buds of many

individuals from varied cultural backgrounds. The non-alcoholic beverage most of us indulge in

is carbonated. We call it soda or pop. Carbonated soft drinks have been known to cause weight

gain in most individuals. The introduction of energy drinks promotes exercise and fitness. With

this introduction, knowledge has been gained that soft drinks are leading the market. Energy

drinks have an impact on the market yet are chosen by its customer’s desired taste. “The non-

alcoholic beverages industry encompasses liquid refreshment beverages (LRM) such as bottled

water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea,

sports beverages and value-added water” (Statista, 2015).

Non-alcoholic beverages have many manufacturers and are very profitable. These

companies are continually competing for their market share. The interesting difference in the

market is that the inclusion of international market does not overshadow the leading competitor.

To date, companies leading in the non-alcoholic beverage market still have an edge over their

competitors. This may be due to the variety and versatility of products placed on the market or

the industry itself. To further promote our products, Tasty Energetics, Inc. will participate in

international trade shows. Our product line will also be advertised via website allowing purchase

to individual consumers locally, nationally and internationally. “Because of the global nature of

business today, you need to consider not only industry trends in your own country, but also

industry trends worldwide” (Abrams, 2014, p. 95).


Trend has it that the energy drink beverage within the industry has a great position in

consumption in regard to industry statistics. The industry itself holds its position steady and is

increasing in position for various reasons. One of the reasons is employment. Employment

provided by these companies allow many individuals to provide for their families and invest in

other areas of their choosing. The social responsibility of the industry itself to the general public

provides an advantage in its charitableness. “Together, they bring to market hundreds of brands,

flavors and packages, including regular and diet soft drinks, bottled water and water beverages,

100 percent juice and juice drinks, sports drinks, energy drinks and ready-to-drink teas” (Non-

Alcoholic Beverage Company Portfolio, 2015).

The financial infrastructure of these types of companies is measured by the “total

revenue, total units sold/volume, total employment, industry growth rate, GDP Growth rate and

Rate compared to GDP (+ or %)” (Abrams, 2014, p. 88). Research of these factors show that

the overall beverage industry has a volume of “1,974bn l”. The future of the industry researched

data specifically states the “projected growth of global beverage sales” as “3.8%” (Statista,

2015). Financial infrastructures must deal with the actual numerical dollars figures in current

and projected facts to plan and project revenue reporting. The beverage industry statistics to

“dollar sales of liquid refreshment beverages” is documented as “$1,053.6bn” (Statista, 2015).

By volume of drinks sold from a non-carbonated beverage there are huge dollar amounts

predicted in projection. “Sales of snack and non-alcoholic beverage bars were forecasted to

reach 32.84 billion U.S. dollars in 2015” (Statista, 2015).


The industry by size and its current versus potential growth will always be a factor in

business projection. Tasty Energetics, Inc. has exceeded the present expected growth due to its

partnership with Snapple. Snapple has invested in the management and infrastructure of Tasty

Energetics, Inc. by ensuring the best decisions are made in conjunction with revenue increases.

Its management and employees have worked with Tasty Energetics, Inc. from a mentoring

standpoint to excel in the aspect of daily handling of all business processes and procedures. This

has enabled Tasty Energetics, Inc. to reach its current level of productivity, gain their market

share and current revenue being valued in the beverage industry. Snapple has mentored so well

as to ensure that Tasty Energetics, Inc. will not only reach its potential but rise above

expectations. Snapple management mentored by notifying the management of Tasty Energetics,

Inc. of the importance to “pay attention to the rate at which your industry is expanding; this

gives your insight into the opportunities available for your business” (Abrams, 2014, p. 87).

Three reasons for choosing the Lion and Lioness male and female energy beverage are:

First, Tasty Energetics, Inc. will fill a very specific niche in the market in regard to the

medical profession.

Men and Women have a specific daily nutritional balance difference.

The current market for energy drinks does not have a product that specifically targets the

maturing age group.


STRATEGIC POSITION & RISK ASSESSMENT

The best strategic position of Tasty Energetics, Inc. is that the ingredients of normal

energy drinks are a hindrance to human health within the medical profession. Most energy

drinks have ingredients that have an adverse effect on healing of the body. CoQ10, ribose,

glucose, sugar and caffeine are not present on our list of ingredients. Government regulations

are against products being sold to harm the body while ingredient and formulation is presented

facetiously. Data has shown the negative adverse effect of these ingredients. The formulation of

drinks without an adverse nature show that increases in the mental and physical health are

possible. Examination of its users by ingredient depict a very different report when it comes to

the medical profession. Tasty Energetics, Inc. Lion and Lioness will focus on promotion and

targeting the normal energy generating effect on the body. Products are formulated with natural

ingredients that focus on healing ailments found normally due to lack of nutrition in the body. In

research of these industries, trend analysis offers exclusive data to represent the need for Tasty

Energetics, Inc. Lion and Lioness energy beverage. With this information in mind, Tasty

Energetics, Inc. sought funding from Louis Freidman, an angel investor. Mr. Friedman has

invested $3,000,000.00 to fund inventory costs assuring products are delivered on-time as

promised. “While all businesses are influenced by regulation to some degree, regulation,

licensing, and certification can dictate in large part how certain industries conduct business.

[…] Some regulatory measures actually create strategic opportunities” (Abrams, 2014, p. 93).

The approach of implementation to this strategic position is to distinguish Lion and

Lioness from other non-alcoholic beverages. Other drinks “are typically high in caffeine and

contain additional ingredients including taurine, guarana and B vitamins. Energy shots are a

more concentrated form of energy drinks and contain a larger amount of the primary ingredient


caffeine. Energy drink mixes as the third subcategory come packaged as powder and may be

mixed with water or juice” (Statista, 2015). Tasty Energetics, Inc. Lion and Lioness do not

contain these ingredients and have a greater effect of healing the body naturally with all natural

ingredients.

From a medical standpoint, energy drinks with these ingredients have been known to be

causes for medical concern. Diagnosis factors from hospital reports show that patients show

signs of negative bodily function from the consumption of these energy drinks. Data researched

from years “2005 to 2011” are reasons that formulation of energy drinks must change to promote

the health of its users and discontinue the sale and use of harmful products. Reports reveal that

“energy drink-related emergency department (ED) visits in the United States from 2005 to

2011” is representation of the issue. […] “In 2007, the number of ED visits after energy drink

consumption exceeded 10,000. Four years later, in 2011, emergency departments in the United

States were visited over 20,000 times with regard to energy drink consumption” (Statista, 2015).

Those figures alone are enough to encourage and promote the implementation of the formulated

ingredients of Tasty Energetics, Inc. Lion and Lioness male and female energy beverages. From

the perspective of male health alone, “In 2007, male patients accounted for 7,210 ED visits

involving energy drink consumption” (Statista, 2015).

The following is an overview of Tasty Energetics, Inc. distribution channels:

Order Method

Distribution Method from

To Arrival/Shipping Method

Delivery

Sales Agent Warehouse Distribution Center

Semi-Trailer/Van Customer

Written orders Warehouse Distribution Semi-Trailer/Van Customer


via internal Calls

Center

E-Commerce to Sales Agent

Warehouse Distribution Center

Semi-Trailer/Van Customer

Figure 1

Sales Agents will be instructed to introduce products to exercise facilities. The

introduction concentrates on gaining market share of our target market that participates regularly

in exercise programs. Each location of an exercise facility agreeing to host our product will be

provided with a refrigerated coin-operated vending machine to dispense products. Scheduling of

the product re-fill refrigerated coin-operated vending machine will be handled by the Sales

Agent. Product will be delivered through set distribution channels of Tasty Energetics, Inc. to

each client location. The product will be delivered to customers through Tasty Energetics, Inc.

distribution centers only.

These distribution centers are located in Ohio, Georgia, Montana, Michigan, Rhode

Island and California. The distribution centers are strategically aligned to ship products to local,

divisional and regional customers of the geographic locations where Tasty Energetics, Inc.

supplies its products. Delivery to internet customers will be handled through the same

distribution channel. Manufacturing production will heavily impact the ability to deliver the

product in a timely manner. The Manufacturing Department will partner with the Warehouse to

continually ensure product availability for shipping.

The Warehouse will ensure that it is operating at its highest capacity. Sales will ensure

notification to the Warehouse directly before sales agents notify them that orders have been

placed and need to be filled. This method of distribution is chosen due to the need to ensure


product availability. Customers want their products delivered to them while not having to wait

for production. This method ensures that customers know Tasty Energetics, Inc. has them in

mind and wants the best for its customers. Our promise is to ensure their satisfaction and

product availability. This method will entail assurance in both directions. The employees of

Tasty Energetics, Inc. must work to meet this goal with knowledge that the customer will report

dissatisfaction of product delivery issues. To ensure our production effectiveness and efficiency,

this is the method of distribution chosen to ensure our product quality is maintained and our

guaranteed timely delivery is as promised.

Risks of Tasty Energetics, Inc. including regulatory risks faced are outlined as follows:

Legal counsel

Regulatory risk caused by employees lacking proper education, expertise and experience

Lab testing of product formulation and taste

Audit of manufacturing plant safety and processes

Customer dissatisfaction

Product development costs in comparison to sales volume

Tasty Energetics, Inc. insurance policy

Tasty Energetics, Inc. plans to mitigate the legal risk by meeting with legal counsel. A

meeting has been scheduled with William D. Bell, Attorney-At-Law, located at 830 Main Street,

Suite 604, Cincinnati, Ohio 45202, who is very knowledgeable in this area to review the business

plan and provide legal advice on future proceedings. Mr. Bell will handle the risks of obtaining

legal counsel by agreement of representation in the event of legal issues. He will handle cases of


customer dissatisfaction which need legal counsel. He will also advise as to the correct

insurance policy necessary for this business. This consultation will include securing the formula

to be patented as an asset of Tasty Energetics, Inc.

Tasty Energetics, Inc. management will work with Garmin Hamza, Human Resources

Manager to locate employees with regulatory risk education, expertise and experience. The risk

of audit of product development costs in comparison to sales volume will be a joint effort

between Tamara Washington, Director of Marketing, Liza Thomlinson, Operations Manager and

George Samara, Sales Manager. Product development costs in comparison to sales volume

mitigation will be the responsibility of the sales manager and marketing director. Problems and

issues of customer dissatisfaction will be reported through Liza Thomlinson, Operations

Manager.

Lab testing of product formulation will be mitigated by “Avomeen Analytical Services”.

Testing of the product via ingredients and scientific notation of how products truly affect the

mental and physical health of consumers. Testing will consist of their promise to “confirm

various compounds in product, identify toxins and impurities, create nutrition label, competitive

analysis and test for product safety” (Avomeen Analytical Services, 2015). The testing will be

conducted to ensure that every aspect of problems and issues associated with energy drinks has

been eliminated through the formulation of Tasty Energetics, Inc. energy beverages. The in-

depth nature of the testing hinges on the fact that “there are still a number of unknowns and

concerns that exist in the industry” (Avomeen Analytical Services, 2015). Risks in regard to

audit of manufacturing plant safety and processes will be mitigated by consulting the


professional services of “NKH Safety, Inc.”. Their services will consist of manufacturing plant

safety and consultation on the processes and procedures of employee safety and training

programs (NKH Safety, Inc., 2015).

Testing in regard to product taste will be handled by Ken Fields, President of Fields

Research. Taste tests will be conducted by holding a focus group of local participants. The

actual location of the testing is located at “3814 West Street, Suite 110, Cincinnati, Ohio 45227”.

Mr. Fields will ensure that the product is tested from a wide range of participants specifically in

the target market segment projected for product consumption. The personnel assigned to each

risk will develop a mitigation plan of action. This information will be reported to Ms. Gist for

final approval and implementation.

Ms. Gist will contact local insurance agencies and meet with personnel of these agencies to

select the appropriate insurance company and agent assigned to Tasty Energetics, Inc. The

projected insurance company to handle all insurance problems and issues selected is “Benefits

Brokerage Agency, Inc. located at 105 East Fourth Street, Suite 1750, Cincinnati, Ohio 45202”.

An agent will be selected subsequent to meeting and insurance plan selection. Ms. Gist will also

research local and regional physicians to give their medical opinion of the ingredients and

product in conjunction with chemical testing results and product taste tests. These physicians

will also taste test the product to endorse the product honestly.

Tasty Energetics, Inc. truly does not have real competition. When regulatory agents crack

down and really audit energy beverage companies, these companies will have to work double-


time to meet governmental regulation standards. It will only be a challenge to produce our

products and maintain quality if we have not selected the best ingredients and professionals in

the industry. The best have been acquired to test, taste and consult on our quality. With

consultation of the highest standards, Tasty Energetics, Inc. will maintain its quality and

exquisite taste.

The leader of current non-alcoholic beverages that produces carbonated beverages is not the

main competitor due to product differentiation. The existence of the leader in non-alcoholic

beverages will in no way hinder our product from gaining market share. The opportunity

presents itself for Tasty Energetics, Inc. to gain market share by refraining from producing

carbonated beverages. The opportunity presents itself to project excellent potential in becoming

the leader in energy drinks by providing a product that offers the best in mental and physical

health benefits. Pricing pressure is non-existent due to the knowledge that the average energy

drink cost is $3.00. Tasty Energetics, Inc. will easily enter the market with fresh ingredients, a

healthy formulation and customer testimony from sample taste tests of our products. From a

global aspect, monetary issues, politics and production of other products will have no effect on

Tasty Energetics, Inc. products.

Tasty Energetics, Inc. has through its human resources department located the best

employees with determination, drive, skills, experience, expertise and knowledge to drive this

product to the forefront of energy drinks currently on the market. Our success is the byproduct

of providing the best ingredients in our products. It is also to be the best service-oriented


organization providing products to our client base today and for the future. By this SWOT

Analysis, the allowance of our commitment to our customers is further endorsed.

The SWOT Analysis of Tasty Energetics, Inc. is as follows:

STRENGTHS: All natural ingredients Price of $1.50 is below competitors

for a 16 oz. Product Quality Delicious product flavors for both

male and female Contains measured daily nutritional

needs for both male and female products

Various locations for distribution Strengthens the body Improves mental health Improves physical health Heals the body of deficiencies Hydrates the body Enriches the body in its ability to have

energy Eliminates competition through

production of an all-natural product that does not work against medical products currently on the market

Healthy work environment for employees

Ability to gain investors Ability to gain market share Is an industry trainer Formulated to suit the taste of

consumers in the target market and more

Natural sweetener and energy producing ingredient

Distribution Centers On-line product advertising Global sales via international trade

shows

WEAKNESSES: Documentation from the medical

community Patent of ingredients Available product sample Secure formula as an asset

OPPORTUNITIES: THREATS:


Mentorship with Snapple Meet client need by availability of

products and increase sales by word of mouth

Proven mental and physical health benefit of Tasty Energetics, Lion and Lioness

Gain of market share due to current energy drink negative reports

Increase the revenue of Tasty Energetics, Inc.

Solve energy drink health problem occurrences and eliminate emergency room visits

Government Regulation of products safe for consumption

Run business better than our competitors

Purchase 10 acres for the location of improved operations of the corporate office, manufacturing plant and warehouse.

Competitors trying to learn our ingredients

Competitors trying to copy our product

Competitors creating a line of male and female energy drinks

Competitors lowering their prices

Figure 2


TARGET MARKET

The target market of Tasty Energetics, Inc., is represented by an analysis of the types of

consumers that will consume Lion and Lioness energy beverages in terms of age, educational

level, income, gender, ethnic group. The specification of the target market is that each individual

be geared towards physical fitness. The generation by focal point in terms of age is “Generation

X”. This generation is from age “28-45 years old” as of 2010 (The EchoBoom, 2015). Actual

data to support this analysis by sizable demographic of this group in the community is

represented by zip codes in the graph below:


Table 1-A

This data is representative of the target market within 100 miles of the geographical

location of Tasty Energetics, Inc. The client base is represented demographically by an “annual

payroll of $178,785,000” in Zip code “45232”. In terms of educational level with regard to

income, the “average Income per household” in the “45233” zip code is “$74,819.00”. The

gender of all zip codes is very versatile. The “median age” for a male is “40” and a female is

“44”. The population itself is recorded as having “7,718” males and “8,090” females in the

“45233” zip code alone.

The current population in the 100 mile radius of the location of Tasty Energetics, Inc. is

very large and representative of the target market of Generation X. The ethnic groups in the

target market vary in ethnicity as well. Zip code 45238 has a “white population” of “37,890”

while “45240” has a “black population” of “17,204”. To add to the versatility, zip code “45249”

has an “Asian population” of “1,355” and a “Hispanic population” of “534” in zip code

“45056”. The “American Indian population” is “7” in zip code “47022” and in zip code “45157”

the “other population” is represented by “36” and “Hawaiian population” is “7”. (Zip-

Codes.com, 2015). The data is outlined by demographic data of Tasty Energetics, Inc. retrieved

from Zip codes .com.


American Factfinder shows a population density of “296,943” for the City of Cincinnati,

Ohio. By representation of the target market by age, the 28-45 year old is shown in the graphic

below:

(U.S. Census Bureau-American Factfinder, 2015). The existence of a larger target market exists

and is depicted by further research via American Factfinder. This data shows the indication by

representation of a larger target market by ethnicity. Demographic data in regard to the number

of companies available to distribute such as convenient stores, retail stores or corner markets

have a “measure” of “26,491” as shown in the graph below: “

Table 1-A 2


Table 1-A

” (U.S. Census Bureau-American Factfinder, 2015). County Business Patterns data show a representation of the target market in the graph below as having a value range of ages from

Table 1-A 2

“1,409,959” to “2,334,965” (U.S. Census Bureau- County Business and Demographics

Interactive Map, 2015). The data depicts a potential client-base of drinkers of the Lion and

Lioness energy beverage well above targeted expectation. Sales avenues to businesses in the


target market of the local area will reach the client-base via on-line sales, convenient stores,

exercise facilities and retail stores.


COMPETITION

The main competitors currently heading the soft drink industry of Tasty Energetics, Inc.

in the non-alcoholic beverage category are “The Coca-Cola Company (KO)” and “PepsiCo, Inc.

(PEP)”. Competing with these non-alcoholic beverage companies from a manufacturing aspect

requires gaining a part of the market share it currently possesses. The seventy percent is divided

between the two companies leaving a thirty percent market to be gained as well. Of course, this

market share will be shared with other competitors. The other competitors are “Dr. Pepper

Snapple Group, Inc. (DPS), Monster Beverage Corporation (MNST) and Cott Corporation

(COT)”.

From an international perspective, the competitors are “Groupe Danone, Nestle SA, and

Suntory Holdings Limited” (Non-Alcoholic Beverage Company Portfolio, 2015). A newcomer

on the market is “Total Happiness Natural” […]. A second newcomer on the market is “Kyowa

Hakko USA, Inc.” announced by “Phoenix-based G3 Labs Inc.’s MinoTor ready-to-drink (RTD)

sports supplement” (Bigham, 2015). This product offers nutrients for various health issues in

five flavors. In the energy drink category, Tasty Energetics, Inc. believes these two new

companies to be its main new competitors being a new energy drink entering the market.

FactorMax. Points (1-10)

Tasty Energetics, Inc.

The Coca-Cola Co

PepsiCo, Inc.

Monster Beverage Corp

Cott Corp

Groupe Danone

Nestle, SA

Suntory Holdings Limited

Total Happiness Natural

G3 Labs, Inc.

Products/Service Features

10 10 10 10 9 9 9 9 8 8

Purchase Price 10 10 10 10 9 9 9 9 8 8Indirect/Peripheral Costs

10 10 10 10 9 9 9 9 8 8

Quality 10 10 10 10 9 9 9 9 8 8Durability/Maintenance 10 10 10 10 9 9 9 9 8 8Image/Style/Design 10 10 10 10 9 9 9 9 8 8Perceived Value 10 10 10 10 9 9 9 9 8 8Brand Recognition 10 10 10 10 9 9 9 9 8 8Customer Relationships 10 10 10 10 9 9 9 9 8 8Location 10 10 10 10 9 9 9 9 8 8Delivery Time 10 10 10 10 9 9 9 9 8 8Convenience of Use 10 10 10 10 9 9 9 9 8 8


Credit Policies 10 10 10 10 9 9 9 9 8 9Customer Service 10 10 10 10 9 9 9 9 8 8Social Consciousness 10 10 10 10 9 9 9 9 8 8Financial Resources 10 10 10 10 9 9 9 9 8 9Marketing Budget/Program

10 10 10 10 9 9 9 9 8 8

Technological Competence

10 10 10 10 9 9 9 9 8 10

Access to Distribution 10 10 10 10 9 9 9 9 8 9Access to Suppliers 10 10 10 10 9 9 9 9 8 8Economies of Scale 10 10 10 10 9 9 9 9 8 8Operational Efficiencies 10 10 10 10 9 9 9 9 8 9Sales Structure/Competence

10 10 10 10 9 9 9 9 8 8

Product Line Breadth 10 10 10 10 9 9 9 9 8 8Strategic Partnerships 10 10 10 10 9 9 9 9 8 8Company Morale/Personnel

10 10 10 10 9 9 9 9 8 8

Certification/Regulation 10 10 10 10 9 9 9 9 8 8Patents/Trademarks 10 10 10 10 9 9 9 9 8 8Ability to Innovate 10 10 10 10 9 9 9 9 8 9Total Points 290 290 290 290 261 261 261 261 232 238

Figure 3


MARKETING PLAN & SALES STRATEGY

Defense of the strategic plan to ensure Tasty Energetics, Inc. gains and maintains its

market share as a success is due to the differential of product ingredients in comparison to energy

beverages currently on the market. Lion and Lioness will have ingredients as focal points. Some

competitors have gained in market share for other reasons. The differential of the product by

competitor will hinge on products such as “Chia Vitality Energy, FOCUS with Omega-3 and

KonaRed for brain health” (Non-Alcoholic Beverage Company Portfolio, 2015).

To further defend our strategic plan, our target market is opposite of these products. Its

market share targets the “Baby Boomers” while Tasty Energetics, Inc. Lion and Lioness target

market is “Generation X”. Although these products are geared towards health, they fall short on

account of a number of factors. Energy drinks, to include most non-alcoholic beverages, contain

sugar and various ingredients that are the main cause of adverse effects on consumers especially

with medical conditions. Research shows that energy drinks currently on the market are not

formulated to hydrate to body. This is Tasty Energetics, Inc.’s secondary niche in the market.

That is why Tasty Energetics, Inc. has decided to add a third product to the line. Lion will have

a more intense version for building muscle and strength. The third product added to the line is

Lion Burst of Energy Plus at the same cost. Twice the amount of quercetin! “Some of the key

ingredients in non-alcoholic beverages include low-calorie sweeteners, high fructose corn syrup

(HFCS) and caffeine” (American Beverage Association, 2012).

The strategic plan of Tasty Energetics, Inc. being mentored through Snapple (Dr. Pepper

Snapple Group, Inc.), is a competitor as a soft drink. It does not focus on energy drinks. With


Snapple’s assistance, Tasty Energetics, Inc. can market its products with the expertise and

experience of a very profitable corporation, Snapple. Snapple will assist distribution channels

strategically to ensure that all endeavors are feasible and cost-effective. Strategically Tasty

Energetics, Inc. has manufactured Lion and Lioness with the ability to sell at $1.50 per 16 oz.

bottle. The cost is well under the average energy beverage at a cost of $3.00 with less product to

consume.

As a new business in the market, the market niche of Tasty Energetics, Inc. is to produce

an energy drink that is all natural. It is our intent to eliminate current statistics of hospital visits

by energy drink consumers. The nutrients in Lion and Lioness energy beverages have resulted in

increased energy naturally. The natural energy producing cells in the body are targeted by our

ingredients to produce and maintain energy using ingredients that promote good health for both

the mind and body.

Tasty Energetics, Inc. will be differentiated from other products by offering both mental

and physical health without worrying about the sugar content. Lion and Lioness are formulated

without sugar. Each individual serving will have a re-sealable cap and 16 oz. recyclable bottle.

The serving size is much larger than the normal energy drink. The male versus female ingredient

compilation is designed to address gender nutritional differences while still increasing energy

naturally.

The market share distribution will be

differentiated by ownership of our distribution


center and internal management of its operations. The distribution will utilize various suggested

methods of strategy from Snapple to distribute Lion and Lioness in Ohio, Georgia, Montana,

Michigan, Rhode Island and California. Our current plan of distribution is to work with the sales

agents to refill individual beverage vending machines and to ensure continual supply to client

locations. Sales Agents will be assigned and responsible for territorial coverage of local and

international sales. Sales Agents will work closely with the distribution center management and

operations. For future growth, Oklahoma and Nebraska have been selected as sites for new

distribution centers. Our current facility has a manufacturing plant on the site of our home

office. The distribution channel will begin in Ohio. Tasty Energetics, Inc. realizes that

competitors exist in the non-alcoholic beverage industry. The market has many energy drinks.

Competing will be challenging yet invigorating.

Tasty Energetics, Inc.’s message in regard to the Five F’s of customer motivation are

functions, finances, freedom, feelings and future. The consumer’s most important motivation is

function. That results in the form of his/her actual purchase. Customers must feel that Tasty

Energetics, Inc. cares enough to provide the best of products with the best ingredients. They

must know that our products are compiled with health conscious machinery and production

equipment and stored in our warehouse ready for shipment. The future of our products by

production and sales volume will hinge on the satisfaction of our customers. Financially, our

customers are our foundation. Customers will be treated with the utmost of respect and ensured

our continual service by providing our products on-time and with efficient availability.


The message of the product will be conveyed through its design of a glass bottle with a

re-sealable cap. The bottle will be very durable and ensure freshness remains and is distributed

in every drop. Business cards, brochures, and fliers will be created and purchased from Vista

Print, Inc. All marketing materials will be distributed through company employees with the

inclusion of sales agents. Marketing materials will also be made available during trade shows,

displayed in exercise facilities with product samples and on convenient store counter displays

where the product will be purchased. Tasty Energetics, Inc. logo will be visible to purchasers on

product labels. The slogan will replicate the desire of the customer’s taste buds as being eager to

taste this thirst quenching and natural energy producing beverage. Tasty Energetics, Inc.’s

website will give explicit details of product ingredients and the derivation of our products.

Products will be described to our customers by information of all health provisions in

conjunction with the nutrient contained.

Blog language and design will provide customers the opportunity to learn of our

products. These comments on how well the product is working will be generated from current

customers as a testimony of product use. Customers will also be requested to comment on the

design and to state any other product requests of future innovation. The blog will also give

innovation and futuristic product information and details. With social media sites in mind, sites

such as Facebook, Twitter and Linked-in will contain product advertisements with connection to

Tasty Energetics, Inc. for product purchase. These advertisements will contain a picture of the

product, key ingredients and key health benefits.


This advertisement endeavor is to inform potential prospective consumers of the product

and encourage current consumers to assist us in spreading the word about our products. By

reposting our ad on their page it acts as a testimony of product usage as well. It further

encourages sales while promoting the product and credibility of Tasty Energetics, Inc. In

addition, a paid search engine will be utilized to send internet surfers to the Tasty Energetics,

Inc. website. A website banner will also be created and utilized as a visual product selling point

for both Lion and Lioness beverages. A link to the Tasty Energetics, Inc. website from the

banner ad will be available as well. Snapple will host our product on their company website as a

sales affiliate. Snapple will only be paid for the sales it generates in regard to our Lion and

Lioness beverage sales.

Tasty Energetics, Inc. will participate in international trade shows to present the brand

while identifying the Lion and Lioness products as being manufactured and distributed by Tasty

Energetics, Inc. The design of the product will be sizably larger than most energy drinks on the

market. The graphical image of Lion and Lioness energy beverage label will promote the

product further through use of the company slogan “Energy Drinks with Tiger Tastes”. These

avenues will be utilized to build the business brand. The key reason this avenue will be effective

is to create awareness of the product, generate sales and location of purchase with pricing

information. Product for delivery to customer locations will be packaged through the

distribution center in containers. Stretch wrap will be utilized for distribution/shipping purposes.

Tasty Energetics, Inc. prides itself on having a professionally dressed sales staff to

market its products to the target market while generating new prospects. Tasty Energetics, Inc.


will provide a clean, safe working environment for all employees. To boost sales and further

promote products trade shows will be attended. An Administrative Assistant and a Marketing

Assistant will be hired to work the booth for the trade shows. The Marketing Assistant will be

hired to network during the event in conjunction with the Director of Marketing. All

presentations for merchandising, displays and presentation materials will be handled by the

Marketing Assistant under the leadership of the Marketing Director.

Examples of current non-alcoholic energy drink manufacturers currently marketing their

products with such avenues using these tactics effectively are “Campbell’s V8 Vegetable and

Fruit Juices, Acai Roots, Aiya America, SPI West Port, Inc., Argo Tea Inc., Aquahydrate, Inc.,

Avitae USA LLC, Bai Brands, Bigelow Tea, Bio-Engineered Supplements and Nutrition Inc.

(BSN), Blk. Beverages, Campbell Soup Co., Brands Within Reach, and Wanu” just to name a

few. (Beverage Industry, 2015). Wanu has marketed its new products at trade shows. The

turnout of individuals interested in a natural product was phenomenal. This marketing endeavor

will successfully generate new customers to add to our market share. There are quite a few non-

alcoholic beverage manufacturers which will be present at this event. This gives indication that

the industry is taking off and sales will replicate the chosen products by indication of revenue

increases. “The 35th annual Natural Products Expo West tradeshow, which took place March 6-

8 at the Anaheim Convention Center in Anaheim, Calif., boasted an attendance increase of 7.2

present, bringing together more than 71,000 industry members, more than 2,700 exhibiting

companies and 64 first time exhibitors” (Beverage Industry, 2015). Wanu may be the one to

watch as an unannounced competitor!


The plan of online marketing tactics is very versatile and begins with an on-line website

utilized to reach customers. This company is “Beverage Universe.com” “The World’s Largest

Online Beverage Supermarket” (Beverage Universe, 2015). The online distribution allows

product to be sold in bulk and delivered directly to the customer’s home address. Corporations

will have the same delivery available through our sales agents. The distribution plan will consist

of location of a refrigerated vending machine for individual distribution on company property.

For corporations wishing to purchase in bulk with their own refrigeration available,

delivery will be available to their address as well. Promoting product through grocery stores,

social media, international trade shows and retail trade shows is permitted to allow customers to

sample the product before purchase. This information will be posted on social media sites to

inform the general public of product health benefits. Television commercials will be created and

aired on local television stations to promote the product as well. Channels 5, 9, 12, 19, 48 and 64

cover the 100 mile radius to the target market. Each station will be contacted to air the

commercial. Airtime suggested is 6 segments per day fluctuating within an 8 hour day daily

each week.

During the international trade show and retail trade shows, a booth will be acquired to

distribute samples of the product. Tasty Energetics, Inc. management will also network

throughout the hosting facility. The product will be distributed to various geographic locations

through our distribution centers. To reach customers physically, a sales force in addition to our

distribution centers will be implemented as a secondary distribution channel. The product will

also be placed in refrigerated vending machines located in exercise facilities. The sales force


will manage and oversee this service as well. Sales Agents will be representative of Tasty

Energetics, Inc. by wearing business suits with a Tasty Energetics, Inc. lapel pin. These sales

agents will be given direction of the target market, demographic and geographical location of the

target market to represent Tasty Energetics, Inc. in product sales.


OPERATIONS

Tasty Energetics, Inc. Operations by reason of key aspect is to execute its vision through

its Headquarters, Manufacturing Plant and Warehouse located at 9382 Ashton Lane, Cincinnati,

Ohio, 45290. This location is owned by Tasty Energetics, Inc. Headquarters has 9 executive

offices and department personnel with state-of-the-art computers entailing applicable software

programs. Operations, from a technological aspect, enable department personnel to efficiently

and effectively carry out their daily duties with ease.

The Manufacturing Plant and Warehouse’s daily processes and procedures are important

to ensure it produces and monitors product sales and distribution efficiently. Building

maintenance will inspect equipment daily after business hours. Tasty Energetics, Inc. has the

ability to grow its current operations to full production in excess of current leaders in the non-

alcoholic beverage industry. Production Processes are well-equipped with the latest software

which enables Tasty Energetics, Inc. to increase its income to levels well above expectation.

With great expectation on e-commerce, the online product availability will be hosted by

Tasty Energetics, Inc. servers. In years to come, it will build a data center to further manage,

secure and store data. Tasty Energetics, Inc. has entered into a mentorship with Snapple. It will

provide business assistance along with executive expert opinion. Expert opinion will be given

on business solutions in regard to its technological needs, business continuity and data retrieval.

Its future technological needs are sure to be met in conjunction with current milestones.


The current business milestones of Tasty Energetics, Inc. are depicted in the table below:

Figure 5

The current infrastructure system to provide customer’s timely receipt of products is

further equipped by the acquisition in the amount of $3,000,000.00 for manufacturing costs.

Manufacturing will begin with syrup delivery from an outside source. The production process is

fully prepared by ownership with state-of-the-art equipment with software programs to produce,

monitor and determine excellent quality in product production. With our current infrastructure,

our manufacturing plant, distribution channel allows our continued service to our customers

through on-site management overseeing processes and procedures from manufacturing to

product delivery. Once an order is received, the order turn-around time for a commercial order is

one week. On-line orders will be shipped immediately. The current distribution systems is

depicted in the graph below:

Tasty Energetics, Inc. Milestones Target DatesNew product will be launched on July, 2015Revenue milestone will be reached by December, 2015Partnership with Snapple will be executed by May, 2015Exercise Facility contracts will be obtained by July, 2015Financial/Revenue gain events will be held April, 2015Staff additions will be hired in totality by December, 2016


Figure 6The distribution system will be designed to ensure that current residents of the United

States have continual access to products. Distribution Centers have been strategically located in

the surrounding area of Tasty Energetics, Inc. headquarters which will enable branding.

“Companies in the soft drink industry reach the end market in two ways. One way is selling

finished products, made at company-owned bottling facilities, to distributors and retailers”

(Non-Alcoholic Beverage Company Portfolio, 2015, p. 11). To ensure quality of our products,

the Manufacturing Plant and Ohio Distribution Center are located adjacent to our Ohio

Headquarters where management has immediate access to sales and production data.

Our quality standards are based on using only the finest ingredients to produce our

products. The health of our customers is taken seriously. We will meet the quality level

expected ensuring satisfaction to all customers. Tasty Energetics, Inc. holds to its agreement to

only sell the highest quality products with excellent service with an affordable price

commitment. Taste bud satisfaction is guaranteed along with excellence in quality. We begin

with all natural ingredients and promise to continue providing the best products formulated with

a natural sweetener and energy booster.

Manufacturing

Syrup ProducerEquipmentProduction ProcessTasty Energetics, Inc. Manufacturing Facility

Packaging

LaborBottlingMetal CapsLabelingCartonsStretch Wrap

Distribution

Storage in Ohio WarehouseOhio Dist. CenterGeorgia Dist. CenterMontana Dist. CenterMichigan Dist. CenterRhode Island Dist. CenterCalifornia Dist. CenterOklahoma Dist. CenterNebraska Dist. Center

Merchant

Partnership with SnappleExercise FacilitiesConvenient StoresRetail StoresCorner Markets

Consumer

Store RefrigerationProduct ShelvesVending Machine


The Marketing Department will participate in the bottling product presentation. Labels

will be produced by computer generated graphics to be printed and positioned. Labels will be

attached to bottles by a labeling machine. The Marketing Assistant will design the label. It is to

be forwarded to the packaging department and printed for attachment during bottling. The

capability to manually peel and stick the label process is available in the event that methodology

permissible is not available.

Tasty Energetics, Inc. prides itself in the launching of a new product. A new product of

interest for Tasty Energetics, Inc. is to introduce a new product to the Lion line of products. The

new product to be launched is an addition to the current Lion male energy beverage. It will have

a more intensified natural energy producing capability. The cost will remain the same yet have

extensive benefits in provision of energy.

Updating Tasty Energetics, Inc. services and features to continue innovation of product

production is deemed necessary. Information will be gained through surveying current

customers with the intention of gaining market. The main contribution in this effort is to allow

customers to voice their opinion on future product initiatives. To remain ahead of our

competition and provide healthy affordable beverages, Tasty Energetics, Inc. will contract with a

local market research firm. The research will entail an evaluation with current product features

and request verbal communication of customer requests.

Corporate Training Center


Located at Headquarters in Cincinnati, Ohio, the Corporate Training Center consists of

10 student workstations with computers to learn of the bottling industry. The learning

experience will further train students in the marketing of products. Students will learn of the

benefit of providing healthy beverages.

Cost and Time Efficiencies

The alleviation of cost and time efficiencies is remedied by on-site manufacturing,

storage and overseeing distribution in-house. Costs have been reduced in communicating

between departments. The need to visually oversee distribution accuracy decreases time and

increases efficiency. Data management and reporting of manufacturing and distribution with a

focus on revenue enhances the efficiency of the current infrastructure in regard to management

needs. The current expected cost of operations is:

Four Non-Alcoholic Beverage Mixers $25,000.00 each“This Beverage Filling machine is combined with rinsing, filling and capping 3 in 1 monobock machine, imported from Italy. Because it is equipped with constant temperature controlling system, it can be applied to fill hot or cold fruit juice, tea and other beverages into 16 oz. bottles. […] It is one of the most advanced Filling machines at present” (Non-Alcoholic Beverage Company Portfolio, 2015, p. 3).

Four Bottling machines $8,000.00 each

Two New Automatic Round Bottle Labeling Machine with Date printing machine us1$999.90 each

Six Commercial Vehicles $20,000.00 each

20 Inch Machine wrap Stretch wrap 6000 Feet 80 Gauge 10 Rolls $1,305.67

Glass Bottles, 16 oz. 48 mm French Square Glass Jar (to make 48,000): 1,000 $0.874 ea.

Metal Caps: 48mm Gold Metal Cap with Plastisol Liner 1,000 $0.200 ea.

Cardboard Cartons (holds 48 bottles): 1,000 $1,000.00


9 Ingredients: enough to make 48,000 bottles $600 $5,400.00

The on-site program trains future industry leaders and saves time and the cost in

preparing them to enter the industry. Students attend the training program during the summer

months and are offered a position upon graduation as long as they continue their education.

Costs incurred in this program are covered by local corporations. Sponsors are located yearly for

the program. The potential of success for these students is much greater and offers excellent

benefits of equipment experience. The success of this program will enable Tasty Energetics, Inc.

to offer an extension of the program through local high schools on the campus.

Competitive Advantages

Our evening aerobic classes allow our customers to sample the product while attending

classes. Product distribution is enhanced by word of mouth of customers visiting our

headquarters facility. In addition to the aerobic classes, on-site management of products and

services enhances the ability to monitor and respond to customers in regard to product

satisfaction. With a commitment from Snapple, our competitive advantage further endorses our

ability to provide an excellent product while ensuring availability. The assurance of home

delivery to office vending machines ensures that our products are available in conjunction with

the option to order on-line.

A secondary competitive advantage is our cooperative education program. More than

likely, high school students’ parents were born during the Generation X target market. The

advantage of allowing students to present learning experiences and product location also

enhances the ability to promote our products to and through their parents. Information


distributed through these students increases the opportunity to recruit undergraduate students to

enter the program the following year.

The main advantage of this marketing methodology is that Tasty Energetics, Inc. does not

have to expend its revenue in search of employees or expensive operational investments. The

current management and staff are very experienced in business and technology. The future of

incorporating a data center allows Tasty Energetics, Inc. the ability to grow its internal

infrastructure while having the capacity to house data on-site with immediate availability.

The profit margins are greater having the capability to train future leaders and industry

workers. Tasty Energetics, Inc. management chose to purchase the current location of its

business dealings with the ownership of its warehouse, manufacturing plant and distribution

centers. This allows management to make business decisions in regard to future equipment

purchases, employee commissions and stakeholder dividends. The additional funding will

ensure that Tasty Energetics, Inc. always has state-of-the-art equipment for production purposes

and increased success potential of its high school summer program and cooperative education

programs.

Problems Addressed and Overcome

Inventory costs are a major expense in the production of Lion and Lioness products.

Funding has been acquired with the assistance of an angel investor in the amount of

$3,000,000.00. The need to increase inventory due to product expansion demand has been met

through this endeavor. Inventory is our largest expense and has been mitigated by investment.


To reduce marketing product costs, the Marketing Department designs and prints business cards,

brochures and all necessary printed material for distribution with product knowledge and

information purposes.

Technology needs are costly yet are remedied by purpose of return on the investment in

the area of its capability and its increase of profit margins. The proper equipment with software

and hardware is presented as an operational challenge. Tasty Energetics, Inc. maintains its

position with technological advancements and techniques through continual research conducted

by its internal technology experts. Technological platforms and audio/video demands are met by

allowing the opportunity to utilize highly sought after new products and features. The outcome

of the investment is worth the overall cost with the inclusion of communication and its costs.

Tasty Energetics, Inc. ensures quality by periodically conducting market research

interviews through focus groups at Fields Research. The interviews of current and potential

customers give direct feedback in order to ensure customer satisfaction. To date, focus groups

have been useful in the desire of higher intensified energy drinks and will be utilized for the

addition to our Lion product line.

Tasty Energetics, Inc. has positioned its business location to present its products to key

facilities in the Greater Cincinnati Area. The location is in the radius of many target customers

and is central to business locations as well. A professional business location with affordable

business overhead increased the desire to locate on Ashton Lane. This reasoning is the most


brilliant of choices to promote products and distribute products efficiently to customer locations.

Ownership of the property provides significant cost-savings in production and travel.


TECHNOLOGY

Software needs of Tasty Energetics, Inc. on premise and in the cloud are required to

support all departmental personnel. The accounting department is supported by software with

the capability of tracking financial data, producing invoices for payment and tracking of

payments by our accounts receivable department. Product needs of internal departments also

have software to order products specific for departmental needs. Web/Mobile applications

acquired support remote access of data by software required by the sales department while in the

field to ensure accurate data, pricing and product information. Customer Service software allows

communication with customers through use of a desktop computer or handheld device. To

market our products, software for the design of product labels utilized in the production

department has been acquired. The administrative department software usage ensures

communication channels remain open, active and available to ensure communication continuity.

Software has been purchased for the Administration department. It will be utilized for internal

and external communication via letter, e-mail, e-commerce sales and visual communication with

sales staff and internal personnel.

The Manufacturing, Packaging and Distribution department’s software is utilized to

compile data of syrup producer’s delivery, cost and availability. All inventory is tracked when

ordered, from supplier to delivery to department in need through software as well. Packaging

software has been acquired to ensure accuracy in bottling, placing the cap on the bottle, labeling

entailing product name, description and positioning. The Distribution Center software allows

the opportunity to communicate with Headquarters, Sales Agents, Manufacturing Department as

well as access data from adjacent Distribution Centers. Software has been also acquired to


present product demonstrations during trade shows. All software purchased by Tasty Energetics,

Inc. is to ensure that communication is constant and data is readily available at all times to

anyone in a need-to-know position.

For technological purposes, hardware needs have been addressed by the purchase of

thirteen computers and fifteen printers. These printers have been purchased to accommodate

each computer with specification of models delegated to the President’s office, Sales Office and

Marketing Department. Telecommunications needs have been addressed by the purchase of

business media phones for administration throughout the business to accommodate internal and

external communication with capability of video. The remaining offices will be equipped with

desk phones for internal and external communication.

The in-house and outsourced personnel needs of Tasty Energetics, Inc. have been

determined by the Human Resource Manager. In addition to the projected staff, a Product

Development Specialist, Chief Technology Officer, Marketing Assistant, Customer Service

Clerks, and Plant Operations personnel will be acquired during the course of the next couple of

years. Once these employees are onboard, computers and printers will be added which will

increase technological costs. Tasty Energetics, Inc. will also incur costs of supplies necessary

for daily operation of these devices. Consulting services have been acquired through Snapple as

a partner and mentor. Snapple will be paid for the technical consulting it provides. All other

services will be provided through mentorship.


MANAGEMENT & ORGANIZATION

Figure 7

President

Tamara WashingtonDirector of Marketing

Product Development Specialist Marketing Assistant

Liza ThomlinsonOperations Manager

Garmin HamzaHuman Resource Manager

George SamaraSales Manager

Sales Agents

Customer Service Clerks

Helen SolderCredit Manager

Accounts Receivable Clerk

Accounts Receivable Clerk

Yosef NatalyaAccounting Manager

Accounts Payable Clerk

Accounts Payable Clerk

Plant Operations

Cooperative Education Students

Summer Youth Program

Isa OwnatproChief Financial Officer

Chief Technology Officer

Administrative Assistant


Key Employees

PAMELA R. GIST, PRESIDENT AND CEO.

The experience and expertise of Pamela R. Gist begins with the founding of PRG

Printing, Inc., a printing company. Gist was the President and CEO and has since written

business proposals and sold six additional companies. PRG Printing, Inc. being a printer sold

services at retail costs with 32 stores located across the United States. Prior to business

ownership, Gist was the Executive Director of Small Businesses Grow, a Small Business

Development Center.

Gist began her business endeavor with PRG Printing as the Administrative Assistant at the

downtown Cincinnati, Ohio location. Through her executive leadership, she increased sales

during the first year by 45%, in her second year by 51%. She was inducted into the “Who’s Who

in Business” organization for PRG Printing, Inc. for excellent service from both years.

Her role as President and CEO of PRG Printing, Inc. was acquiring, through extensive

education and experience, knowledge in execution of strategic development as Executive

Director of Small Businesses Grow. During her tenure, Gist assisted small businesses by

initiation of the need of evaluating the overall business infrastructure. Subsequent to the

evaluation, business potential of each of these organizations was realized and has added many

facets to increase the client-base and sales volume. This experience led Gist to the knowledge

level of running a viable business with excellent operational procedures. This concept has

propelled her career and enhanced the quality of her leadership.

Gist owns 10,000 shares of stock in Tasty Energetics, Inc.


TAMARA WASHINGTON, DIRECTOR OF MARKETING.

Tamara Washington joined Tasty Energetics, Inc. to serve in the capacity of marketing

newly designed products, promotion and advertising the brand name and increasing public

knowledge of Tasty Energetics, Inc. Prior to joining Tasty Energetics, Inc., Washington was the

International Director of Marketing of Stern Marketing Corporation, an international marketing

firm. Stern managed one hundred locations throughout the United States and forty-five locations

internationally. Prior to her tenure as International Director of Marketing of Stern, Washington

was the Assistant Marketing Director of Coca-Cola Bottling Corporation. Her responsibilities

were to generate direct marketing sale of products, product design and division supervision.

Washington held her position as the International Director of Marketing for ten years prior to

joining Tasty Energetics, Inc.

Washington’s experience and expertise in marketing to communities represents a

background necessary for current and future target markets of Tasty Energetics, Inc. Her

educational background includes working with the sales team to sell products and services

strategically in all areas of business.

In her previous positions relevant to this business venture, Washington was a sales

representative for Coca-Cola Bottling Corporation. Washington sold soft drinks to corporations

that were dispensed through vending machines. Washington was also a customer service

representative of Cincinnati Bell Telephone Company.

Washington, owns 3,000 shares of stock in Tasty Energetics, Inc.


GARMIN HAMZA, HUMAN RESOURCE MANAGER.

Garmin Hamza joined Tasty Energetics, Inc. with the primary responsibility of seeking

professional individuals to position Tasty Energetics, Inc. with the most talented and excellently

skilled individuals of the Greater Cincinnati Area.

Hamza was the Human Resource Manager of Cincinnati Container where his main duties

were to interview and select candidates matching job descriptions of plant operations, business

executives, assistants and office personnel. During his tenure, his responsibility also required his

ability to train business professionals and conduct presentations on company culture and

expectations. He held that position for five years prior to joining Tasty Energetics, Inc.

Hamza’s experience in acquiring excellent candidates and placement of temporary employees

exhibits his expertise in human resources and training.

In previous positions of relevance, Hamza was a Training Associate for Train the Trainer,

where he trained business executives, company employees or individuals seeking to further their

career locally, nationally and internationally. He was also a Regional Corporate Business

Consultant for Office Depot.

Hamza owns 2,000 shares of stock in Tasty Energetics, Inc.


ISA OWNATPRO, CHIEF FINANCIAL OFFICER.

Isa Ownatpro joined Tasty Energetics, Inc. to fulfill the responsibility of management of

company finance, increasing revenue and consulting company investments.

Ownatpro served as the Chief Financial Officer of Jacobs Engineering Group of Ohio,

Inc. where he was responsible for company finance and revenue. His responsibilities entailed

overseeing the accounting department, supervision of the accounting manager and credit

manager and staff. Additional responsibilities were to ensure banking transactions matched

financial records and reporting discrepancies. Ownatpro’s experience and expertise exhibits the

professional background for Tasty Energetics, Inc. which will benefit from excellence of service.

Relevant positions prior to his tenure, Ownatpro was the Financial Consultant of Holman,

Reis and Associates, Inc. Additionally, he was as Accounting Manager of Better Water Systems

for five years, in bottled water sales.


LISA THOMLINSON, OPERATIONS MANAGER.

Lisa Thomlinson joined Tasty Energetics, Inc. with the responsibility of overseeing

internal plant operations.

Thomlinson was the Assistant Director of Business Systems for Celebrations Riverboat.

Her main responsibilities were to develop systematic processes and procedures of handling

celebration events. She held that position for eight years prior to joining Tasty Energetics, Inc.

Thomlinson’s expertise in operations of internal functionality of business determines her ability

to lead with excellence.

Relevance of experience and expertise of prior positions are relevant, Thomlinson was a

line worker for Snapple and a stockperson for Warehouses at Your Service.


CHIEF TECHNOLOGY OFFICER (TO BE SELECTED).

Tasty Energetics, Inc. will fulfill its requirement of adding an additional key position of

management, Chief Technology Officer. Selection for this position requires expert knowledge

with extensive experience in installation of networks, design, security and organizational

training. The individual will have experience with small, medium and large networks of

organizations and business leadership experience. The future Chief Technology Officer

possesses excellent software development and design and will have extensive experience

developing, running and managing a technical department. Preference of skill requires that the

individual have a master’s degree in technology. This person will take on the role of remaining

knowledgeable of technological evolution and network customer requests in the infrastructure

and within an on-line environment.

ADMINISTRATIVE ASSISTANT (TO BE SELECTED)

The duties include answering and screening telephone calls, opening and distributing

mail, greeting guests, preparing and distributing internal and external communication,

researching and reporting of business supplies and procurement. The individual selected for this

position will have experience with dictation and transcription in addition to performing regular

duties. The position requires attendance at regularly scheduled board meetings, taking notes and

preparation of meeting minutes. Experience with transcription and distribution of meeting

minutes is preferred. The overall aspect of this position mandates a highly-skilled, experienced

executive assistant to the President.


MARKETING ASSISTANT (TO BE SELECTED)

The individual selected for this position will have expertise in advertisement and ad

design. The position requires attendance at trade shows and participation at marketing events.

Daily duties include assisting the Marketing Director, communication liaison for the Marketing

Department, overseeing printing subsequent to design, assistance in brand marketing, product

knowledge and public awareness. Educational requirement for this position by preference is a

Bachelor’s Degree.

PRODUCT DEVELOPMENT SPECIALIST (TO BE SELECTED)

The individual selected for this position will be highly-skilled in the craft of product

design. This individual will create marketing visuals explicit to advertisement of product by

design. Experience with bottling, creation of labels of various size and cap, process and

procedure of the bottling industry and sales and marketing of products. The individual will assist

with trade show displays and from time to time assist by attendance at the trade show.

Experience with trade show set-up and product presentation is a plus. An Associate’s Degree is

required for this position.

COOPERATIVE EDUCATION STUDENT (TO BE SELECTED)

The individual selected for this position will have a 3.0 GPA and be regularly attending

courses. Students will be selected to assist in various areas of Tasty Energetics, Inc. Students

must have an interest in the bottling industry and plan to enter the industry subsequent to receipt

of a college degree. Business Majors are preferred.


SUMMER YOUTH PROGRAM PARTICIPANT (TO BE SELECTED)

The requirement for this position is that the individual must be a high school senior with

a 3.0 GPA. Students will be selected to participate in this summer program during the summer

months. Students must have an interest in business or have an interest in the bottling industry.

PLANT OPERATIONS SPECIALIST (TO BE SELECTED)

The individual selected for this position will have experience in the professional bottling

industry. The individual must have experience exhibiting only the highest quality of products

are packed for distribution to customers. Attention to detail is highly requested, required and

expected for this position. Expertise in line production and shipping are preferred. Ability to be

cross-trained in overall plant operation is a plus. Selection for this position will be in accordance

to experience. A High School Diploma is required.

SALES AGENT (TO BE SELECTED)

The individual selected for this position will be a communication expert with product

analysis expertise. Selection for this position requires study of the product to ensure product

knowledge. This position requires frequent travel. Individuals selected for this position will be

exposed to weather conditions year-round. Experience with communication devices is a plus.

An Associate Degree in sales or marketing is required for this position.

ACCOUNTS RECEIVABLE CLERK (TO BE SELECTED)

The selection for this position requires excellent communication skills. This position

requirement entails collection of outstanding account balances, maintenance of customer credit


balance, 10-key adder experience, invoice and check handling, documentation of customer

contact by phone and bank deposit experience. An Associate Degree is preferred for this

position with one year experience.

ACCOUNTS PAYABLE CLERK (TO BE SELECTED)

This position requires attention to detail, numerical expertise with a 10-key adder,

calculation of invoices, accounting processes and procedures in recording and reporting, general

ledger experience and account reconciliation. An Associate Degree is required for this position

with one year experience.

CUSTOMER SERVICE REPRESENTATIVE (TO BE SELECTED)

This position requires the utmost in communication excellence. Individuals selected for

this position must be good listeners and pay close attention to customers and account details.

Review of customer accounts is a requirement prior to making a business decision. The

individual must possess the ability to solve problems with products, handle customer complaints

with retention, respond to customers with a professional tone and maintain pleasantness of voice.

A degree in a comparable area of study is acceptable. An Associate Degree in business is

preferred.

Board of Directors

Pamela R. Gist is the Chairperson of the Board of Directors. Isa Ownatpro is the

Treasurer. William D. Bell, Attorney-At-Law serves as the Vice Chairman and as a potential


outside investor. Garmin Hamza is fulfilling the requirement of Secretary temporarily. The

selected Administrative Assistant will also serve as the Secretary.

Advisory Committee

The Advisory Committee is comprised of business executives with expertise in business.

It will provide instruction and expert guiding methods to committee officers, staff and committee

members. Meetings will be held monthly. Members of the committee have been selected as

information resources to Tasty Energetics, Inc. during their tenure. Professionals have been

selected from industry specific areas of relevance directly joined to the vision and mission of

Tasty Energetics. Selection within the target market is in relation to business expertise of

resources in the geographical location of Tasty Energetics, Inc.

Committee Members:

Isa Ownatpro, Chief Financial Officer, Tasty Energetics, Inc.

Bea Klein, Director of Regional Sales and Marketing, Klein Marketing Corporation

Wendell Whitmire, Professor of Strategic Business, Strayer University

Michelle Parksen, Vice President of International Business, Prudential Insurance

Aminler Akgold, President, UNeed Software Corporation

Freida Longworth, Director of Business Management, Management Consultants, Inc.

George Venrepohl, Vice President of Banking, Venrepohl Savings and Loan

Consultant

Dr. Stan Johnson, Ph.D. President and Owner of Snapple serves as the consultant of

Tasty Energetics, Inc. in the aspect of business development, planning and written


documentation of training materials. As a specialist in business development, Dr. Johnson

earned his Ph.D. in Business with a concentration in Manufacturing. Dr. Johnson presently

reviews business plans for various industries in addition to his assistance in business

development.


ETHICS & SOCIAL RESPONSIBILITY

Tasty Energetics, Inc.’s commitment to excellence in corporate citizenship will be

incorporated into daily business operations. It will remain knowledgeable of social responsibility

while maintaining environmental sustainability. Its operational procedures will continue to

ensure that all actions pertaining to its involvement with the community, the environment and

business practices are legal and sound decisions are made respectively. Several programs have

been designed and incorporated into daily business operations. These programs have

implemented policies and procedures along with established goals to further develop the

community and its citizens.

Tasty Energetics, Inc. Philosophy

Reflecting upon Tasty Energetics, Inc.’s commitment to excellence, our mission is to be

an effective business entity in the community. By professional business practices, selling

healthy products and maintaining a healthy business perspective in excellent performance, it is

our mission to ensure positive community relations and maintain the health of employees. Tasty

Energetics, Inc. will ethically grow and expand its operations globally to ensure only quality

products are manufactured and distributed.

Tasty Energetics, Inc. has committed to:

Work together harmoniously to ensure a positive, progressive, healthy work environment Maintain honest customer relations Maintain honest business perspectives and actions in regard to business association,

decision-making, and ethical practices Exhibit and accept only the highest level service performance to our customers Acknowledge and respond to both positive and negative business activities Be pro-active in our community involvement and educating future generations Realize our impact to the environment and community


Corporate Citizenship

Tasty Energetics, Inc. will ensure that future generations are trained. Jobs will be created

through current business training programs. A high-school summer program and a college

cooperative education program will prepare individuals to enter the beverage industry. These

programs have been constructed to place students into positions where job opportunities are

available and they have been trained. Tasty Energetics, Inc. commits to treating all employees

fair and will ensure that all are given the same rights and privileges as employees. It will also

ensure that business dealings are honest, reliable and extensive to all business associates with

respect to doing business. Tasty Energetics, Inc. will always be considerate in its impact to the

community, its suppliers, customers and business associates. Tasty Energetics, Inc. will ensure

the highest level of honesty is communicated. This assurance pertains to its written distributed

documentation as well as any commercialized communication. That includes advertisement

through media with regard to any material advertising and marketing of its products. Tasty

Energetics, Inc. integrity assurance will be shown through its corporate citizenship and business

activities involvement.

Tasty Energetics, Inc. has contracted the legal services of William D. Bell, Attorney-At-

Law for legal consultation. Mr. Bell will consult Tasty Energetics, Inc. to ensure all laws are

obeyed. Consultation will also include safety measures, compliance with governmental

regulation standards in regard to conducting business and distribution. Consultation with respect

to business expansion to international communities and business entities is also included in the

consultation. Mr. Bell has agreed to represent Tasty Energetics, Inc. in any and all legal matters

where counsel is required.


Tasty Energetics, Inc., prides itself on non-discrimination. All employees of Tasty

Energetics Inc. will be given the same opportunity for advancement, participation in all working

and after-hour activities and educational programs. Tasty Energetics, Inc. will ensure employees

are kept informed and no one will be disallowed participation in company activities.

The workforce will remain diverse. All positions where qualified applicants have applied

will be given the same opportunity to obtain a position. Tasty Energetics, Inc. is committed to

social goals by participating in education. The goal is to prepare and diversify future generations

to fulfill authority positions as well as labor positions. The design of the program is successful

completion of the program qualifying those applicants for positions. Further workforce diversity

is to promote those applicants to management positions after they have completed their field of

study and position availability.

Ethics

Determination of all health claims will be tested, documented and

available to all consumers and potential consumers where Tasty Energetics,

Inc. Lion and Lioness products are sold. Claims related to product by

manufacturing nature as well as its nurturing capabilities in the human body

will be stated and backed by doctors in both sports and health professions. The

ethical strategy of Tasty Energetics, Inc. is to mitigate any negative issues of the product. This

negativity will be handled by the customer service department. The gavel shown above exhibits

“the rules of conduct recognized in respect to a particular class of human actions or particular

group” (Kane, 2015). All matters requiring legal attention will be forwarded to William D. Bell,

Figure 8


Sr., Attorney-At-Law for further consultation and solution. The current action plan is to inform

target market consumers through television, printed material and social media. All products are

manufactured with the best natural ingredients and have been formulated for physical activity. It

is not recommended that children or pregnant mothers consume these products. This is due to

the increased physical activity required for increased adrenalin release to obtain results from

product use.

Employees cannot accept any gratuities from consumers, business constituents or

associates while employed by Tasty Energetics, Inc. An Employee Recognition service will be

held during designated award events. Ethical issues due to conflicting country operations will be

left to the discretion of legal counsel. Business dealings with suppliers, contractors and sub-

contractors will also be reflective of legal counsel decision-making. The selection of resources

will take place after the company profile is reviewed, work performance records reviewed and

recommendations with respect to their actions have been deemed ethical while conducting

business.

Community Involvement

The development of our community involvement program stemmed from the

identification of jobs needed for our youth. Tasty Energetics, Inc. has a very extensive

reputation in its ability to strengthen the community while ensuring the continuation of

manufacturing and production of excellent health products. To strengthen our commitment to

excellence and educating our future leaders, individuals have been chosen to participate in a

cooperative education program through our partnership with the local community college. Tasty


Energetics, Inc. also contributes to the community by conducting fund raisers to promote self-

sufficiency of program participants.

Recognition of businesses impacting communities, along with having a facilitated

program to learn of the beverage industry improves community development. Tasty Energetics,

Inc. has a couple of partnerships with local businesses. This is

our opportunity to provide training and income capabilities to

individuals who otherwise may not have the opportunity to

participate in such programs. Summer programs begin in June

and end in August of the same year. Cooperative Education

programs are dependent upon student scheduling to ensure

education completion. The above graph from the “I Care” program where parents were involved

depicts the effect of involving the community. It represents the future of our educational

programs and its participants productively (“I Care” Parental Involvement Measuring System,

2015).

Tasty Energetics, Inc. employees have incorporated supervision duties into their normal

working duties. This substantiates their agreement of Tasty Energetics, Inc. in community

involvement and contribution to the community. “Programs that allow employees to be involved

in community causes as part of their company activities are viewed as a valuable benefit, much

like other employee benefits” (Abrams, 2014). In addition to other events, Tasty Energetics, Inc.

will provide sample products during summer months in conjunction with recruiting purposes of

students entering the program in subsequent years. This event will be in conjunction with the

Figure 9


community projects set aside to select staff for supervisory positions for the duration of the

program. The event will allow parents in the community to meet our staff and to ensure the

future of the community moves forward together.

Sustainability

Tasty Energetics, Inc. has assessed its impact on the environment. The realization

through this assessment has unleashed our greatest opportunity for enhancing sustainability

through recycling. Recycling will affect the environment by eliminating the need to add waste

disposal sites for disposal. The environment will also be affected by the necessity to produce

additional containers for consumer product sales. Tasty Energetics, Inc. will invest time in the

local recycling industries by participating in their recycling efforts in the community.

With the knowledge that all individuals in the community consume beverages of some

kind, operations of Tasty Energetics, Inc. will reduce reproduction of containers by a substantial

number by encouraging participation community-

wide. This will also assist the community in keeping the

community streets attractive. The pyramid to the left

references recycling and its effects on the environment

(Purecircle, 2015). Cleanliness of our community

is important to us all. The action taken by all community

participants in recycling can continually reduce pollution

and waste disposal problems and issues. “We have the knowledge and technology to bring about

a different future but we also require the will to make it happen” (University of Maryland, 2010).

Figure 10


Recycling contributes to the choice of packaging. The recycling emblem will be placed

on all products of Tasty Energetics Inc. to promote recycling. Tasty Energetics, Inc. will provide

the opportunity of everyone participating to make a difference. Product packaging costs will be

reduced while the role of Tasty Energetics, Inc. in the community will always remind the

community to recycle. This effort contributes to the continual disposal of product containers to a

more productive use by promoting environmental stability and sustainability in greater aspects of

beverage consumption.

This effort also prevents the scarcity of resources for future product distribution. With

this continued effort, Tasty Energetics, Inc. is not only promoting but participating in green

efforts. Making the community aware of cost-reduction and production costs enhances the

quality of life and standard of living. The creation of this program reminds us all of our needed

commitment to remain conscious of waste disposal issues and to do our part to be part of the

solution. “A widely accepted definition of sustainability is to “…meet the needs of the present

without compromising the ability of future generations to meet their own needs” (University of

Maryland, 2010).

Can Stock Photo (Microsoft Corporation, 2015). Figure 11


SOURCES AND USE OF FUNDS

Initial Investment Total Requested: $3,795,000.00 finance equity. Tasty Energetics, Inc.

desires this amount in its entirety be acquired by several investors.

Rounds of Funding: Tasty Energetics, Inc. anticipates four rounds for full financing. The first

round is stated as an initial investment of $500,000.00. A second investment of $200,000.00 in

the form of a loan with a private investor in the amount of $20,000.00. The third investment will

be a two-part set of transactions. The third investment will consist of stock to be sold to several

key employees with the remaining stock to be distributed at a later date. The fourth investment

is an angel investment of $3,000,000.00 in addition to the above funding.

FUND USAGE

Capital ExpendituresLand 900,000.00Improvements/Expansion Costs 1,828,000.00Purchase of Equipment and Furniture 300,036.00Hardware Purchase 4,350.00Telecommunications Purchased 5,876.00

Total Capital Expenditures 3,038,262.00

Working Capital

Inventory Purchase 101,512.00Expansion of Staff/Hiring 70,087.00Marketing 21,550.00Professional Services 5,500.00Other Miscellaneous Expenditures 558,089.00

Total Working Capital 756,738.00

TOTAL USE OF FUNDS $3,795,000.00


ASSUMPTIONS

The numeric data shown below depicts the financial form data and is based on the following

assumptions:

Sales 2015$/Units

2016$/Units

2017$/Units

2018$/Units

2019$/Units

Product Line 1 $2,744,918/2541591

$3,568,251/3223352

$4,638,540/4087990

$6,029,860/5184559

$7,838,503/6575275

Product Line 2 $3,327,073/3080623

$4,325,021/3906975

$6,622,302/4954989

$7,308,699/6284124

$9,500,927/7969788

Product Line 3 $5,434,541/4557267

$7,064,620/5779717

$9,183,637/7330078

$11,938,250/9296312

$15,519,102/11789971

Return on Sales

78%, 79%, 79%, 80%

Per quarter

83% Year

87%Year

87%Year

87%Year

Return on Investment

42%, 31%, 25%, 21%

Per quarter

51%Year

41%Year

35%Year

31%Year

Table 2-A 1

The product line will be released for sale beginning April, 2015. With customer service

in mind, it is assumed that products will be returned due to a small percentage of dissatisfied

customers. The budget will be adjusted accordingly at a rate of 3%. It is also assumed that

commission on all sales to Sales Agents will be 15% on current products being 100% of

purchase price. The percentage awarded for new products is reduced to 50% of the purchase

price which amounts to 15% as well in commission paid. All product sales will be sold on credit

with a net of 30 day to receive payment.

Personnel

Personnel will increase in position and responsibility as the business grows. With

mentorship from Snapple management, sales are expected to substantiate revenue gained and


financial position. This will create the need to add sales agents. Sales Agents will receive

commission on sales set by the Sales Manager. Funding of personnel salaries will be covered by

revenue gained from product sales. It is furthered assumed that health insurance and benefits

will cost 10% of annual increases. If both salaried and hourly employee wages increase, the

increased percentage will be reduced to 5%. All payroll taxes will be subject to a 10%

deduction.

Expansion

Additional funding has been acquired from Louis Freidman, an angel investor, to fund

inventory costs of product and availability in the amount of $3,000,000.00. All funding will be

acquired and accessible to use by April, 2015 with the exception of funding from Louis

Freidman. This funding is assumed to be in place by July, 2015. Funds will be disbursed to

purchase land to build, furniture and fixtures/equipment for operation and inventory to

manufacture products and distribution. As needed, funds will also cover professional services,

marketing, and any additional business expenses.

Financing

Tasty Energetics, Inc.’s first investment of $150,000.00 is by its President and CEO,

Pamela R. Gist to be invested in company shares. This investment is for the purchase of 10,000

shares of Tasty Energetics, Inc. at $15.00 per share. Secondary to this investment, $150,000.00

has been invested from friends and family of Pamela R. Gist. In addition to these investment,

The Small Business Development Center has granted a loan in the amount of $200,000.00 to be

used for overall business needs at the discretion of its management. Tasty Energetics, Inc. has


also acquired a $20,000. 00 investment from Melinda Cates of which she has been given the

option of later converting this loan to stock ownership. Stock has also been purchased at $15.00

per share by Tamara Washington, Director of Marketing in the amount of 3,000 shares and

Garmin Hamza, Human Resource Manager in the amount of 2,000 share. For future stock

options, 10,000 shares has been retained.

Break-even analysis

The break-even analysis will be generated foundationally from the first year of monthly

average sales in the amount of $136,307.00. Taxable income will be a rate of 6%. All costs of

the business and its sales will be considered divisionally from a quarterly perspective. These

figures are reflective of the break-even estimate for the year by review of monthly sales and

operational costs in order to reach the break-even estimate. The current estimates for Tasty

Energetics, Inc. for the next three years quarterly has been estimated as follows to include the

annual average:

Year Monthly Average2016-2017 104,7812017-2018 126,2022018-2019 125,700Annual Average 501,706

Table 2-A 2


References

Abrams, R. (2014). Successful Business Plan: Secrets & Strategies (6th ed.). Palo Alto, CA:

Planning Shop.

American Beverage Association. (2012). Nutrition and Science. Beverages as Part of a Healthy,

Balanced Diet. Retrieved from http://www.ameribev.org/

Avomeen Analytical Services. (2015). Energy Drink Analysis & Testing Lab. Retrieved from

http://www.avomeen.com/services/food-and-beverage-testing/energy-drink-analysis-lab/

Beverage Industry. (2015). Natural Products Expo West 2015 shatters attendance record: New

beverage products play into industry trends. Retrieved from

http://www.bevindustry.com/articles/88347-natural-products-expo-west-2015-shatters-

attendance-record

Beverage Universe. (2015). Beverage Universe.com. The world’s Largest Online Beverage

Supermarket. Retrieved from http://beverageuniverse.com/

Bigham, R. (2015). Beverage Industry. Beverage-makers turn to energy ingredients in

formulations: Ingredient suppliers offer wide range of solutions for energy propositions.

Retrieved from http://www.bevindustry.com/articles/88362-beverage-makers-turn-to-

energy-ingredients-in-formulations

DELL. (2015). Laptop Computers & 2-in-1 PC’s. Retrieved from

http://www.dell.com/us/p/laptops.aspx?c=us&cs=19&l=en&s=dhs&~ck=mn#!everyday-

laptops&dgc=CJ&cid=47997&lid=4279734&acd=10494074-2203897-4324805793

eBay. (2015). New Automatic Round Bottle Labeling Machine with Date printer. Retrieved from

http://www.ebay.co.uk/itm/NEW-Automatic-Round-Bottle-Labeling-Machine-with-

Date-printing-machine-us1-/261250160996

http://www.ebay.co.uk/itm/NEW-Automatic-Round-Bottle-Labeling-Machine-with-Date-printing-machine-us1-/261250160996

http://www.ebay.co.uk/itm/NEW-Automatic-Round-Bottle-Labeling-Machine-with-Date-printing-machine-us1-/261250160996

http://www.dell.com/us/p/laptops.aspx?c=us&cs=19&l=en&s=dhs&~ck=mn#!everyday-laptops&dgc=CJ&cid=47997&lid=4279734&acd=10494074-2203897-4324805793

http://www.dell.com/us/p/laptops.aspx?c=us&cs=19&l=en&s=dhs&~ck=mn#!everyday-laptops&dgc=CJ&cid=47997&lid=4279734&acd=10494074-2203897-4324805793

http://www.bevindustry.com/articles/88362-beverage-makers-turn-to-energy-ingredients-in-formulations

http://www.bevindustry.com/articles/88362-beverage-makers-turn-to-energy-ingredients-in-formulations

http://beverageuniverse.com/

http://www.bevindustry.com/articles/88347-natural-products-expo-west-2015-shatters-attendance-record

http://www.bevindustry.com/articles/88347-natural-products-expo-west-2015-shatters-attendance-record

http://www.avomeen.com/services/food-and-beverage-testing/energy-drink-analysis-lab/

http://www.ameribev.org/


eBay. (2015). 20 Inch Machine wrap Stretch Wrap 6000 Feet 80 Gauge 10 Rolls. Retrieved from

http://www.ebay.com/itm/20-Inch-Machine-wrap-Stretch-Wrap-6000-Feet-80-Gauge-10-

Rolls-FREE-SHIPPING-/331423877541?_trksid=p2054897.l4275

Fields Research, Inc. (2015). Retrieved from

http://listings.findthecompany.com/l/11061355/Fields-Marketing-Research-Inc-in-

Cincinnati-OH

Filamatic. (2015). Semi-Automatic Benchtop fillers. Retrieved from

http://filamatic.reachlocal.net/industry.php?key=industry-food

“I Care” Parental Involvement Measuring System. (2015). “I Care” – Gets Parents Involved.

Measuring System Sample Screens Reports. Retrieved from

http://www.icarenow.com/images/DMS/StudentGraph-lg.jpg

Kane, Eileen MacAvery. (2015). 30-foot stainless steel and concrete gavel located at the

Supreme Court of Ohio by artist Andrew Scott. Ethics in graphic design. Retrieved from

http://www.ethicsingraphicdesign.org/legalities/

Katy International. (2015). Production Model 1000D. Retrieved from

http://www.kadyinternational.com/product-portfolio.php?

utm_source=bing&utm_medium=cpc&utm_term=industrial

%20mixer&utm_campaign=ppc%20iqs#

Microsoft Corporation. (2015). Can Stock Photo csp 12644226. Corporate Social Responsibility.

Retrieved from http://www.bing.com/images/search?

q=Corporate+Social+Responsibility+Graphic&view=detailv2&&&id=E890A64F158B9

AF4D84452ADF0A710DC074E8D1B&selectedIndex=4&ccid=gmbHS7BH&simid=608

036673825539585&thid=JN.KuIiFxVDUhjR7eRCUkw6%2fg&ajaxhist=0

http://www.bing.com/images/search?q=Corporate+Social+Responsibility+Graphic&view=detailv2&&&id=E890A64F158B9AF4D84452ADF0A710DC074E8D1B&selectedIndex=4&ccid=gmbHS7BH&simid=608036673825539585&thid=JN.KuIiFxVDUhjR7eRCUkw6%2Fg&ajaxhist=0



http://www.kadyinternational.com/product-portfolio.php?utm_source=bing&utm_medium=cpc&utm_term=industrial%20mixer&utm_campaign=ppc%20iqs



http://www.ethicsingraphicdesign.org/legalities/

http://www.icarenow.com/images/DMS/StudentGraph-lg.jpg

http://filamatic.reachlocal.net/industry.php?key=industry-food

http://listings.findthecompany.com/l/11061355/Fields-Marketing-Research-Inc-in-Cincinnati-OH

http://listings.findthecompany.com/l/11061355/Fields-Marketing-Research-Inc-in-Cincinnati-OH

http://www.ebay.com/itm/20-Inch-Machine-wrap-Stretch-Wrap-6000-Feet-80-Gauge-10-Rolls-FREE-SHIPPING-/331423877541?_trksid=p2054897.l4275

http://www.ebay.com/itm/20-Inch-Machine-wrap-Stretch-Wrap-6000-Feet-80-Gauge-10-Rolls-FREE-SHIPPING-/331423877541?_trksid=p2054897.l4275


Nissan. (2015). Commercial Vehicles. Retrieved from

http://www.nissancommercialvehicles.com/?dcp=ppn.80264192.&dcc=0.256504802

NKH, Safety, Inc. Retrieved from http://www.nkhsafety.com/General_Industry_Service.html

Non-Alcoholic Beverage Company Portfolio. (2015). Retrieved from

https://blackboard.strayer.edu/bbcswebdav/institution/BUS/599/1154/Week1/

NAB_Company_Portfolio_3-10-15.docx

OFFICE DEPOT. (2015). Desks/Executive Desks. Office Depot Inc. Retrieved from

http://www.officedepot.com/a/products/337433/Mayline-Group-CSII-72-Bow-Front/?

cm_mmc=PLA-_-Bing-_-Desks-_-337433

Polycom. (2015). Video and Voice. Polycom, Inc. Retrieved from http://www.polycom.com/

Purecircle.com. (2015). Corporate Social Responsibility Pyramid. Retrieved from

http://www.bing.com/images/search?

q=sustainability+in+business+graphics&view=detailv2&&&id=3823A5715141C1C6508

2AAE51EA3C1D72724FC4C&selectedIndex=0&ccid=KkAPQVoD&simid=608000269

687851989&thid=JN.bdB0j3t5HJ1o1n7yEijHHg&ajaxhist=0

QUERCETIN.COM. (2015). Food Chart. Quercetin.com. Retrieved from

http://www.quercetin.com/overview/food-chart

Statista. (2015). The Statistics Portal. Retrieved from http://www.statista.com/topics/1662/non-

alcoholic-beverages-and-soft-drinks-in-the-us/

The EchoBoom. (2015). Date/Age Range of Baby Boomers, Generation X, and Generation Y.

Retrieved from http://theechoboom.com/2010/09/dateage-range-of-baby-boomers-

generation-x-and-generation-y/

http://theechoboom.com/2010/09/dateage-range-of-baby-boomers-generation-x-and-generation-y/

http://theechoboom.com/2010/09/dateage-range-of-baby-boomers-generation-x-and-generation-y/

http://www.statista.com/topics/1662/non-alcoholic-beverages-and-soft-drinks-in-the-us/

http://www.statista.com/topics/1662/non-alcoholic-beverages-and-soft-drinks-in-the-us/

http://www.quercetin.com/overview/food-chart

http://www.bing.com/images/search?q=sustainability+in+business+graphics&view=detailv2&&&id=3823A5715141C1C65082AAE51EA3C1D72724FC4C&selectedIndex=0&ccid=KkAPQVoD&simid=608000269687851989&thid=JN.bdB0j3t5HJ1o1n7yEijHHg&ajaxhist=0



http://www.polycom.com/

http://www.officedepot.com/a/products/337433/Mayline-Group-CSII-72-Bow-Front/?cm_mmc=PLA-_-Bing-_-Desks-_-337433

http://www.officedepot.com/a/products/337433/Mayline-Group-CSII-72-Bow-Front/?cm_mmc=PLA-_-Bing-_-Desks-_-337433

https://blackboard.strayer.edu/bbcswebdav/institution/BUS/599/1154/Week1/NAB_Company_Portfolio_3-10-15.docx

https://blackboard.strayer.edu/bbcswebdav/institution/BUS/599/1154/Week1/NAB_Company_Portfolio_3-10-15.docx

http://www.nkhsafety.com/General_Industry_Service.html

http://www.nissancommercialvehicles.com/?dcp=ppn.80264192.&dcc=0.256504802


U.S. Census Bureau. (2015). American Factfinder. Community Facts-Find popular facts and

frequently requested data about your community. ACS DEMOGRAPHIC AND

HOUSING ESTIMATES. 1009-2013 American Community Survey 5-Year Estimates.

Retrieved from

http://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=CF

U.S. Census Bureau. (2015). County Business and Demographics Interactive Map. Ohio

Population by Age. Retrieved from http://www.census.gov/cbdmap/

University of Maryland. (2010). What is Sustainability? Retrieved from

http://www.sustainability.umd.edu/content/about/what_is_sustainability.php

WiseGEEK. (2015). What is Pectin? Conjecture Corporation. Retrieved from

http://www.wisegeek.org/what-is-pectin.htm

Zip-Codes.com. (2015). Zip Code Database – Facts & Stats. Datasheer, L.L.C. Retrieved from

http://www.zip-codes.com/zip-code/45232/zip-code-45232.asp

http://www.zip-codes.com/zip-code/45232/zip-code-45232.asp

http://www.wisegeek.org/what-is-pectin.htm

http://www.sustainability.umd.edu/content/about/what_is_sustainability.php

http://www.census.gov/cbdmap/

http://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=CF

prjdel6busplnfinal

Documents

business plan final

business plan final

table of contents contents

distribution channels

distribution systems

exit plan

operations plan

age of target market