MAKE THE MOSTOF BLACK FRIDAY& CYBER MONDAY

Privy.com | WEBINAR

Ben JabbawySam Goodnow

30 minute webinar15 minute Q&A

Easy, powerful email captureDrag + drop designer for popups, banners, & other display typesSingle use coupon codesBehavioral targeting rulesOver 35 website and email marketing integrations

Black Friday & Cyber Monday:

The Struggle is Real

BLACK FRIDAY PLAYBOOK

Drive trafficConvert traffic

Drive TrafficUse existing resources: email &social media

Drive TrafficTiming is crucial. Start now.

Tease & announce beforehand, reminder closer to, andmultiple day-of announcements.Use a strong subject line & optimize base on timezone.

On-site Strategy

Suggested workflow for BFCM

1st time Repeat

BFCM Welcome Message

1st time Repeat

Welcome!

Click here for $BFCM

1 WelcomeBack!Click for Product 2 deals

2

Most popular product line fornew visitors

Expansion products for repeats

Announcement campaigns make it easy tofind BFCM without digging

BFCM Exit Offer

Welcome!

Click here for $BFCM

1 WelcomeBack!Click for Product 2 deals

2

If either path aborts purchase, one final exit offerto save purchase or convert lead

Wait!Get a code for an additional X%

Email

3

Reveal code now!

Other ways to personalize BFCM

1st time Repeat

# VisitsMobile vs Desktop

Initial landing page this visitCountry of visitor

Referral source i.e Google search or facebook adLogged in customer, or not

Many other targeting conditions

Follow-upAbandoned cart emailNew customers: Welcome email funnelReturn customers: incentivize with an extendeddiscount

The BIG DealOffer a large enough discount on a product orcategory to drive customers on-siteUse a landing page to display all deals in one placeTry different types of discounts & offers:- $ value discount, % discount, or free shipping- Free gift with purchase or minimum- Set a minimum spend to increase AOV

Other BFCM ideasPersonalized notificationsCyber weekPrice matchingPartner shopping time on Cyber Monday

Countdown: Stay organized

Today Nov 3: Make a to-do list

Nov 4 – 11 Build and test your emails and landing pages.Segment your lists for each email communication.Announce: Tease sale in email to landing page with a countdown or preview.

Nov 25: BF!

Nov 28: CM!

Nov 12 - 19 Draft all social media posts.Announce sale in email and on social media with deal details or teasers.

Nov 26 - SendCountdown to CM

1. At midnight or first thingNov 28: CM sale kick off!Include sale in subject line

1. At midnight or first thingNov 25: CM sale kick off!Include sale in subject line

Nov 22-23Announce yourbig ‘doorbuster’worthy sales

2. Send a follow up emailto unopeners OR send theman email-only exclusive

Nov 26 - December:don't forget to follow up!

3. Send an urgent ‘finalhours…’ to subscribers

Key Takeways

1. Start now and leverage your existingleads and customers2. Keep it simple. Make it easy for visitors to findand take advantage of your BFCM offers3. Follow-up

https://www.shopify.com/blog/black­friday­cyber­monday­shopify­apps

Black Friday special

Code: BLACKFRIDAY

50% off first 2 months

Commerce or Growth plans

Only valid for credit cardbilling direct from

www.privy.com/pricing

Offer ends Nov 30th!